A Strategic Audit of Nintendo Co., Ltd. Emily Wagner University of Nebraska - Lincoln
University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Honors Theses, University of Nebraska-Lincoln Honors Program 4-8-2019 A Strategic Audit of Nintendo Co., Ltd. Emily Wagner University of Nebraska - Lincoln Follow this and additional works at: https://digitalcommons.unl.edu/honorstheses Part of the Business Analytics Commons, Electrical and Computer Engineering Commons, and the Strategic Management Policy Commons Wagner, Emily, "A Strategic Audit of Nintendo Co., Ltd." (2019). Honors Theses, University of Nebraska-Lincoln. 144. https://digitalcommons.unl.edu/honorstheses/144 This Thesis is brought to you for free and open access by the Honors Program at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Honors Theses, University of Nebraska-Lincoln by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. A Strategic Audit of Nintendo Co., Ltd. An Undergraduate Honors Thesis Submitted in Partial fulfillment of University Honors Program Requirements University of Nebraska-Lincoln by Emily Wagner, B.S. Electrical Engineering College of Engineering April 8, 2019 Faculty Mentors: Samuel Nelson, PH.D., Management Abstract The astounding success of the Nintendo Switch since its launch in March 2017 has brought Nintendo back into the spotlight of the gaming industry. However, what strategies led to the Switch’s success, enabling Nintendo to come back from the complete and utter failure of the Wii U? Also, what does Nintendo need to do to maintain its success over the lifetime of the Switch and beyond? This paper offers a strategic analysis of Nintendo, examining the company’s history, recent products, competitive advantages, and reasons for the success of the Switch.
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