Vol XV Issue XI Pages 44 September 2018 Rs 60 THE ONLY MULTI DESTINATION EVENT MUMBAI: 28, 29, 30 SEP THE ONLY TRADE DELHI: 04, 05, 06 OCT SHOW FOCUSSED ON HYDERABAD: 23, 24, 25 NOV PUNE: 30 NOV, 01, 02 DEC

OUTBOUND KOCHI: 03, 04, 05 JAN KOLKOTA: 22,23, 24 FEB TRAVEL Vol XV Issue XI Pages 44 September 2018 Rs 60

Southeast Asia 01st - 05th October 2018 Bangkok | Kuala Lumpur | Jakarta | Singapore (Optional) India Edition 1 8th - 15th January 2019 Delhi | Kolkata | Hyderabad | Ahmedabad | Mumbai Unearthing Middle East 10th - 13th February 2019 Dubai | Kuwait | Qatar | Oman (Optional) India Edition 2 25th February 2019 - 1st March 2019 Mumbai | Bengaluru | Chandigarh | Delhi STRATEGY A B2B trade event connecting buyers & suppliers of outbound travel industry from across the globe, o ering unparalleled networking & contracting oppertunities. • The Middle East Edition of OTR - 2018 witnessed a footfall of 550 eminent buyers across Dubai - Kuwait - Qatar - Oman. • Over 1800 buyers attended the India - Edition 1 of OTR in January, 2018 across Mumbai - Chennai - Bengaluru - Delhi. • India Edition 2 for 2018 held across Delhi - Ahmedabad - Mumbai witnessed an overwhelming presence of over 1200 buyers. • OTR is the only focused buyer event on invitation basis; & witnesses key decision makers amongst the travel trade

For Participation Please Contact: Email: [email protected] | [email protected] Mob: +91 9945279001 | +91 9845238980 For Sponsorship Please Contact: Voyager’s World @VoyagersWorld Email: [email protected] Mob: +91 8748929534 www.outboundtravelroadshow.com A NEW GATEWAY AND GETAWAY IN SENTOSA

Home to a host of world-class attractions and

The Barracks The Outpost Village Hotel easily accessible from Singapore’s central Hotel Hotel at Sentosa business district, Sentosa island is one of Asia’s most-visited tourist destinations, both for leisure and business.

Opening in phases from April 2019, Far East Hospitality presents Village Hotel at Sentosa, The Outpost Hotel, The Barracks Hotel and Events Centre. The new getaway will be home and host to a wave of brand new amenities and activities; from dining at exciting F&B concepts, to soaking up some golden rays, there is always something for everyone.

F&B and Retail Become a Rail Expert

F&B and Retail

Events Centre F&B and Retail

Artist’s impression NOW AVAILABLE IN INDIA! EXPERIENCE SENTOSA IN A NEW WAY Sign up for Rail Europe’s exclusive training program on Artist’s Impression of the Events Centre European trains, and win great prizes along the way. Village Hotel at Sentosa offers an experiential stay for meeting and leisure groups with 2018 opportunities to bond and discover the rich culture and heritage of its surroundings. The hotel has 606 cosy guestrooms decorated in sun-washed hues of nature by the sea. For a trendier island getaway, The Outpost Hotel delivers an authentic experience with 193 rooms in a stylish interpretation of colonial black and white design. Its rooftop pool and bar with a picturesque panaromic view is great for evening cocktails, networking and social events. Promising an array of exquisite services, The Barracks Hotel offers WHAT YOU’LL DO: 40 premium guestrooms with direct pool access for a dip or lounge amidst the tranquillity Learn the ins and outs of selling key European rail products with one and privacy of the heritage buildings. comprehensive program The adjacent Mess Hall, an ex-military outpost is re-imagined as a global village offering Complete weekly training modules (8 total) and test your knowledge diverse and shared experiences, with new retail and international F&B concepts. with a quiz after each session from October 1, 2018 through November 30, 2018

Artist’s impression of rooftop pool, ADVENTURE AND ROMANCE IN EVERY EXPERIENCE The Outpost Hotel WHAT YOU COULD WIN: Situated on elevated ground, the Pool Deck presents unique themed pool experiences and Successfully complete each module and earn a chance to win one of various outdoor spaces for all guests. The Pamukkale Pool, inspired by the dramatic 6 prizes throughout the program. The better your score, the better cascading pools in Turkey, will be the prime spot to chase the sunset on the island. Against the backdrop of the glistening sea or lush nature, it is the ideal setting for corporate your chances to win! launches, networking and even team building activities. 10 lucky travel agents will be invited on an exclusive Rail Expert Fam Trip to Europe based on quiz scores and module completion rate The meticulously restored Events Centre heritage building and the new Village Square, housed in Village Hotel at Sentosa, provide over 800 square metres of flexible space suitable for hosting small and mid-scale events, from corporate launches to social events. Thoughtfully crafted and designed to reflect the charming uniqueness of its locale, the Revelry Hall at the Events Centre is a beautiful space for meetings, conferences and corporate dinners. Artist’s impression of The Outpost Hotel guestroom

www.railexpertindia.com Rise to the challenge! Register today to

FAR EAST HOSPITALITY become a proven Rail Expert in your market. Regional Sales Office, India Phone: 011-4600 0735, 4600 0760 Email: [email protected] ©Rail Europe. 2018. All Rights Reserved. Do not litter. www.StayFarEast.com/Sentosa Rail Europe, a French simplifi ed joint-stock company, with a capital of 1 179 655 Euros, recorded in the Web: business register of Nanterre under number 401 714 933, having its registered offi ce at Les Collines de l’Arche, Immeuble Concorde B, 76, route de la Demi-Lune, 92800 Puteaux, France. Photo credits: © Renfe-SNCF en cooperation; © Awara Diaries Created by: Rebekah Owens A shared vision to promote India ndia is among the countries show- Iing the keenest interest in disrupt- ing the tourism sector. The challenge is no longer is about gaining access to foreign markets, but about enter- ing them wisely. Elaborate mecha- nisms are in place to emphasize qual- Our Team ity over quality, as both government and private players are looking at Managing Editor fulfilling long-term goals over short- Rohit Hangal term returns. [email protected] Besides conducting roadshows across the world, the tourism min- Editor istry is holding bilateral meetings to Caroline Diana rope in more travellers to the country. [email protected] As part of this initiative, India recent- ly signed a memorandum with Bul- garia. A similar agreement is in the Content Writer pipeline for Morocco as well. Jeelani MN The government is also enthusiastic [email protected] The industry veterans are optimistic convention centres under the existing about promoting cruise tourism. It that the government will address the schemes. is now trying to break the myth that uncertainly and turbulence plaguing Meanwhile, down south, Kerala is Creative Head cruises are expensive and are unveil- the sector. limping back to normalcy. Sending Shyam Vishnot ing newfangled strategies to boost Meanwhile, on the business tour- out a strong message that tourism [email protected] cruise tourism in the country. An ac- ism front, the Ministry of Tourism in the flood-battered Kerala will be tion plan was chalked out last year by has recognized Meetings, Incen- back on track, Kerala Travel Mart Senior Designer Nitin Gadkari, Minister of Shipping tives, Conventions and Exhibitions (KTM), will host its biennial meet in and Road Transport and Highways, (MICE) as a niche tourism product to Kochi from September 27 to 30. Devaraj Varma who called upon the state govern- [email protected] overcome the aspect of ‘seasonality’ KTM will focus on measures that ments to play an active role in pro- and to promote India as a 365-day would lead to a strong resurgence moting cruise holidays. Since then destination. of tourism, which is the mainstay of Advertising & Marketing the Ministry of Shipping has been The ministry provides financial as- Kerala’s economy. Mob: +91 98440 92150 working in tandem with all relevant sistance under Market Development With a can-do approach, significant [email protected] ministries and departments within the Assistance (MDA) scheme to ‘Ac- strides have been made by both the government to develop, package, and tive Members’ of India Convention government and the private players market tourist attractions across the Promotion Bureau (ICPB) towards in the industry. It remains to be seen Published By country. Private players are equally bidding for International Confer- how their strategic thinking would Surinder Hakhu enthusiastic about the industry. At ences/Conventions, thereby bringing change the face of India tourism for [email protected] a recently hosted event in Mumbai more MICE business to the country. the better. by India Cruise Lines Association It also provides Central Financial Rohit Hangal (INCLA), a White Paper titled ‘Rec- Assistance to the state governments [email protected] ommendations for the Indian Cruise for development of tourism infra- Caroline Diana Industry’ was submitted to Gadkari. structure including the setting up of Editor

COVER PHOTO: TOM GRIMBERT

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Ph: +91 - 80 - 4083 4103, Contents road less Fax: + 91 - 80 - 4083 4101 traveled Pg40 [email protected] www.spheretravelmedia.com All Rights Reserved, Copyright 2014. No part of this magazine may be reproducted without the prior written permission from Voyagers’s World

1 Year, 12 Issues Rs. 800 (Inclusive of Rs. 200 for postage) 2 Year, 24 Issues Rs. 1,600 (Inclusive of Rs. 400 for postage) 3 Year, 36 Issues Rs. 2,400 (Inclusive of Rs. 600 for postage) Subscription Form Name Designation Cheque/DD to be drawn in favour of Company Name Sphere Travel Media & Exhibitions Pvt. Ltd. Address Payment must accompany order with City Enclosed herewith is my Cheque/DD Pin Cheque/Draft No. State Drawn on Tel. Fax No 245, Amar Jyothi Layout, Domlur, Bangalore - 560071 E mail Phone: 080- 4083 4100 [email protected] www.voyagersworld.in INDIAOUTBOUND More Indians flocking to Sharjah IRENE SUSAN EAPEN destination in the UAE. We are There is also an increasing trend for expecting high numbers in 2018 as ‘glamping’ activities where visitors Sharjah maintains its reputation as a well and we are promoting three explore nature while not missing out global destination for families and is verticals - Culture & Heritage, We are on the modern luxury and convenience widely positioned as the cultural cap- Gastronomy and Adventure. of staying outdoors. Sharjah capital- ital in the region for its rich heritage. also no- izes on its leisure tourism advantages However, in recent years, the increas- What are your marketing and pro- ticing an coupled with the developments in in- ing interest among nature-seekers motional plans? frastructure that caters to the MICE prompted the sector to tap ways to In addition to organizing meetings increasing sector such as dedicated Expo Centre further capitalize on its locales and and workshops involving leading interest from Indian Sharjah for huge exhibitions as well as create a distinctive experience for vis- tourism agencies across major In- tourists in ecotourism the Al Jawaher Reception and Conven- itors. Khalid Jasim Al Midfa, Chair- dian cities, we also participate in tion Centre for events focused on train- man of the Sharjah Commerce and exhibitions regularly along with initiatives undertaken ing, business forum and conferences. Tourism Development Authority establishing multiple FAM trips for by Sharjah’s tourism (SCTDA), shares his views about the tour operators. As part of SCTDA What trends have you noticed in the Indian market. marketing and promotional strategy, department. Indians are behaviour of Indian travellers? we plan to continue maintaining a also seeking short week- Indian millennials are increasingly be- How has the market been in terms strong presence. coming travel-savvy and are interest- of growth from the Indian market end getaways like never ed in exploring the cultural aspects of in 2017? What is the expected Are you also focusing on segments before. holiday destinations. Since Sharjah is growth for 2018? like MICE, weddings, leisure, and culturally rich and has a lot to offer in The number of Indian visitors who adventure? KHALID JASIM AL MIDFA these fields, it attracts visitors looking stayed in Sharjah’s hospitality Sharjah offers the growing holiday- Chairman, SCTDA to immerse themselves in the rich cul- establishments has gone up from makers from India multiple ways to ture and heritage of the emirate, while 110,400 in 2016 to a total of 138,000 enjoy the emirate, particularly the outdoor activities which makes Shar- also providing an array of outdoor in 2017 recording an 8 percent unique cultural destinations for the jah a destination of choice for them activities, local parks and nature re- growth. The growing interest of whole family. With a growing num- especially the uniquely Arabian desert serves that house rare species of birds Indian visitors in Sharjah’s tourism ber of travel-savvy Indian millennials, landscapes, water sports activities, his- and animals. We are also noticing an offerings also reflects the emirate’s our family-friendly communities offer torical and archaeological sites, as well increasing interest from Indian tourists popularity as an ideal holiday an ideal setting to enjoy a variety of as parks and nature reserves. in ecotourism initiatives.

Globus Family Club Help! When you need it the most… does it again ! VW BUREAU Business trips abroad are always exciting, especially if it’s a dream destination. But, there are times when such dreams turn nightmares, despite the best prepared plans... Mr. Rajesh Chikkon, a seasoned travel industry executive, well-acquainted with the importance of travel assistance & insurance, opted for an adventure sports add-on with TrawellTag Cover-More, based on the itinerary of the trip. During the last leg of his business trip to Australia, un- fortunately, Mr. Chikkon met with a horrific accident on a Segway ride at one of the national parks. It was discovered that Mr. Chikkon had broken his femur. The trip coordinator informed TrawellTag Cover-More about Mr. VW BUREAU had a wine tasting experience with a breath-tak- Chikkon’s incident and he was immediately airlifted to a re- ing view of the hills, a lake and a secret vineyard puted hospital for further treatment and surgery. rom August this year, in continuation of 90 overlooking rows and rows of vibrant grapevines Fyears celebration of the Globus family of and coconut trees hanging together at Bangalore brands and 10 years completion of the Globus Soma Vineyards the north of Bangalore city. Family Club, the company started off by offer- Travel Agent Partners from Thomas Cook, Trav- ing a similar experience to their travel agents el Tours, Ottila, Cox & Kings among others learnt with exclusive events across the country through about the intricate process of wine-making; harvest- My adventure trip in Globus Family Club (GFC). GFC is Indian travel ing grapes, extracting juices, fermentation and barrel Australia was cut short industry’s first loyalty club exclusive for its trade cache. Truly a labor of love! They stopped at various supporters. Their first-ever event was held in New spots in the vineyard to taste different wines – white due to a Segway mishap, Delhi. GFC members at Delhi joined the Globus wine by the poolside matching with the pale color but TrawellTag Cover- team for a tee-off at India’s legendary golf The of the afternoon sky, and later a rosé to go with the Delhi Golf Club. They were trained at the game colors of dusk , finally a deep red Shiraz by the main More put me back on my feet, leaving of golf by an expert Golf coach who had been deck as the sun finally descended at the vineyard. A no regrets of the tour. chosen especially for them. It was a unique local truly surreal experience in many ways. experience as they got to stroll along the acres of Varesh Chopra, Regional Director, Globus fami- RAJESH CHIKKON beautiful land surrounded by heritage monuments ly of brands (India), said, “We sincerely connect and the splendid greens whilst trying their hand with our travel partners to recognize and reward With appropriate care and cashless treatment, Mr. Chik- at the game at a prestigious facility which usually their support. We organized these events exclu- kon was discharged and was escorted back to India by his plays host to dignitaries and master golfers. sively for them. This gave them an opportunity brother-in-law, whose visit was also facilitated by TrawellT- At Bangalore, the agent partners got a t taste of to experience the essence of our tours, that is, ag Cover-More. Mr. Chikkon’s wise decision-making cou- a unique vineyard in many respects and perhaps unique experiences of a destination as we call it. pled with a holistic assistance and insurance plan stood by the most upcoming and original vineyard built out We termed the sessions- “Bringing Local favor- him through rough times… of the sheer passion of its owner – in so many ites to our Local favorites” and surprised them We don’t want to just meet your expectations, we want to ways the same experience that Globus offers on with a true local favorite which very few knew or repeatedly exceed them! its Local Favorites on all Globus tours ! They all had experienced!” INDIAOUTBOUND Jordan Tourism sets its sights on India

IRENE SUSAN EAPEN meeting place for international events. unique sites and give a 360-degree This popularity is being tapped by edu- diverse experience to the traveller as Jordan Tourism Board has unveiled cating travel agents across the country it includes the sea, mountains, desert a slew of initiatives to woo the Indian Jordan has through different road shows. In the and a number of historical and archi- traveller. This year. the sovereign Arab coming years, we plan to promote Ad- tectural highlights. state, with its spectacular landscape, adopted a venture tourism through both B2B and Indian tourists are among the world’s is focusing on key landmarks like strategic B2C channels. Adventure Expo was highest-spending globetrotters. We Amman, Wadi Rum, Petra, and Aqa- held earlier this year in New Delhi. are very keen to get our share of this ba. Abed Al Razzaq Issam Arabiyat, approach Our campaign, ‘Xtreme Jordan’ that potential market and we are seeing an Managing Director, Jordan Tourism to tourism resilience called attention to the idea of work- increased interest from the travel part- Board, shares his views. planning in recent years, ing out in the backdrop of picturesque ners in India who are eager to know Jordan was a visual treat and is pop- about Jordan. How is India growing as a MICE maintaining traveler ular among the youth. Another seg- India is expected to become the destination? numbers to the region ment that is gaining popularity lately youngest country by 2022, with an av- India is one of the most promising and is Culture Tourism. Our people have erage age of its population at around upcoming source markets for Jordan, through perception man- always been open in exploring the 29. The millennial of India have be- and there is untapped potential to in- agement, partnerships cultural aspects of other destinations come adventurous and have started crease the Indian arrivals into Jordan. too. Jordan’s vibrant culture encom- exploring the destinations that were Given the fact that the tourism dynam- and the use of positive passing the food, heritage and history unknown few years back. Therefore, it ics are changing in the region, keeping narrative. gives true Middle-Eastern feel that is is important to understand their pref- the steady rate is an achievement. We unmatched by any of its competitors. erences and needs. are hopeful that all the efforts we put in ABED AL RAZZAQ ISSAM ARABIYAT We have been working closely with the People have started exploring new des- the last few years will aid us in achiev- MD, Jordan Tourism Board production houses in India. Bollywood tinations and embracing the opportuni- in g more visitors in the current year. movies such as Munna Michael, etc. ty to push beyond one’s comfort zone In 2017, Jordan received over 32,000 were shot in Jordan’s Wadi Rum and Pe- is the next definition of luxury travel. overnight visitors from Indian. In the delegates from Jordan and were in- tra. Recently we also hosted Mahindra Travellers no longer want to visit the 2018 till June, the number was more terested to know more about the desti- XUV500 to shoot their TVC in Jordan. same old destinations or experience the than 22,000 visitors. The figures for nation. We are expecting high number same things. They want experiences that 2018 have been promising so far and of arrival to Jordan this year from In- Have you noticed any interesting allow them to achieve a goal or accom- have reached more than 22,000 till dia. Jordan has adopted a strategic ap- trends pertaining to the Indian plish something they have never done June 2018. proach to tourism resilience planning travellers? before; and Jordan offers them that. in recent years, maintaining traveller Indians are becoming increasing- What are your marketing and numbers to the region through per- ly adventurous and thirsty for new How would you describe the promotional plans? ception management, partnerships and destinations and experiences. This demographics of the Indian We have conducted a range of activities the use of positive narrative, as well as enables us to bring to their attention traveller? in the Indian market from Media and embracing new techniques, technolo- the vast potential of Jordan as a com- From the Indian market, we have seen Trade FAM trips to Educational Semi- gy and tactics. plete family holiday, wedding and a mix of families, couples on their nars to educate the agents in Tier I & II honeymoon destination. Jordan has a honeymoon and religious groups who cities on the offerings and packages for Are you also looking at promoting lot to offer in terms of historic sites, visit the Holy Land sites. As it’s a safe Jordan. An ongoing activity for Jordan segments like MICE and weddings? wellness, culture, religious, and lei- country and friendly towards tourists, is the joint promotion with select trade. Jordan is located at the crossroads of sure options. Amman, Wadi Rum, Jordan also sees a lot of solo travellers The travel agents were pleased to meet three continents, making it an ideal Petra, Aqaba and the Dead Sea are all and all-women groups. Jordan celebrates unique travel companies

VW BUREAU The Travel Corporation, and Robin Through Tourism in 2000.” Tauck. Anita Mendiratta, Founder and Pres- he Resilience Through Tourism Taleb Rifai, chairman of the IIPT Ad- ident Cachet Consulting, a sponsor TSummit (RTTS) has announced visory Board and former Secretary of the Awards said: “In today’s world the winners of the world’s first Interna- General of the UNWTO, said, “We forces of change - politically, eco- tional Peace Through Tourism Awards received amazing nominations from nomically, socially and environmen- which have been launched to highlight such a truly diverse range of institu- tally - are causing people to question global tourism’s contribution to pros- tions across Jordan and beyond. Every their role as part of the global com- perity and peace. The new awards act single entry demonstrated an exem- munity. The continued, strong growth as a benchmark to celebrate how far plary commitment to achieving peace of the tourism sector is a direct re- countries and communities have come through tourism and the judges had a flection of the desire of literally hun- since the Amman Declaration on Peace very difficult job determining the win- dreds of millions of people across Through Tourism was confirmed in ners - so congratulations to everyone countries, cultures and ideologies to 2000 at the IIPT’s previous Global who entered.” make a conscious effort to learn more Summit. Ajay Prakash, President, IIPT India, about one another, discovering that With Jordan playing host to the RTTS said, “While discussing Resilience through respecting and appreciating Summit, the Middle East was given through Tourism, it is important to our differences, we find we are united the unique first opportunity to show- recognize and applaud businesses and in our desire for a better, more peace- case the considerable progress of peace organizations who perceive tourism as ful tomorrow. through tourism in the region. A total a force for good, and who, through this The inaugural IIPT Destination of 28 nominations were received from recognition of their work, could serve Awards, announced in the Kingdom local businesses, destinations, and as role models.” of Jordan, celebrate tourism enti- NGOs. Daniela Wagner, Jacobs Media, said, ties that actively seek to foster this The winners were Petra National Trust, “Jordan truly embodies the spirit of strengthening of connection through Jordan River Foundation, Jordan Trail Resilience and the power of Tourism as travel. CACHET Consulting is im- Association and Ecohotels (Feynan a vehicle for Peace. It is fitting that the mensely proud to be a partner of Ecolodge). The awards were hosted by MULTI-FACETED: Jordan embodies first IIPT Regional Awards are being these prestigious, important awards, Jordan Tourism Board and supported the spirit of resilience and the power held in Amman which was the setting and sincerely applaud all nominees by Abdali group, Cachet Consulting, of tourism as a vehicle for peace. for the first global summit on Peace and winners.” INDIAOUTBOUND HOSPITALITY Voyager’s World | September 2018 | P13 Australia’s new campaign eyes Indians India takes steps to woo Chinese travelers VW BUREAU visiting the timeless monument of VW BUREAU love, Taj Mahal, when they visit India - ndian Tourism Ministry aims to 38 percent attributed the desire to have he Morrison Government has Iattract 14 lakh Chinese Travellers emerged because of it being a favorite Tlaunched a new campaign to lure China, with 144 million outbound television series or film location. more visitors to some of Australia’s With trav- travelers, is the largest outbound Interestingly, 26 percent added Taj lesser known tourist destinations. ellers from source market in the world – and by a Mahal to their bucket list after seeing Minister for Trade, Tourism and In- huge margin! While China is attracting their favorite celebrity visit it. Travel vestment Simon Birmingham launched India, eyeballs from all across the globe, what brag moments and selfies were a huge Tourism Australia’s latest campaign Singapore, has been making headlines recently part of the Chinese millennial travel UnDiscover Australia to encourage is the Indian Tourism Ministry’s experience in 2017, with 63 percent travellers to visit some of the more un- Malaysia and Indonesia interest in the Chinese market and the using the reverse camera angle to boost usual, unfamiliar and unexpected desti- accounting for more initiatives being taken to draw 14.4 those likes and build their social brand. nations and experiences on offer across lakh Chinese visitors into the country India’s picturesque towns replete with the country. than 1.3 million interna- by 2020 (10% of the global pie). natural beauty (62%), indigenous “Australia has a strong reputation as a tional arrivals each year With only 2.4 lakh Chinese travelers local food (49%) and vibrant local beautiful destination with friendly peo- visiting India in the last year, Tourism culture (40%) found their way to most ple, however we must continue to ex- and injecting more than Minister K J Alphons renewed India’s selfie-worthy moments for Chinese pand our appeal to overseas travellers. $5 billion into the Aus- efforts and delivered a strong pitch at a travelers when exploring India. Johan “This is about showing prospective FOCUS ON ASIA: The UnDiscover campaign will run across South and South recent roadshow in Beijing to increase Svanstrom, President of the Hotels. travellers that Australia has even more East Asian markets. tralian economy, there the inflow of Chinese travelers to com brand, said, “Every globe-trotter to offer than our beautiful beaches, the is further opportunity India by highlighting India’s diversity likes to feel welcome in a new country outback and icons such as the Sydney Malaysia and Indonesia. the region’s tourism potential,” Minis- to expand the region’s and assuring visitors the paramount – it’s no secret we all crave human Opera House. This will be the single largest, targeted ter Birmingham said. security. India found its way to the connection which is especially true “Whilst we still want travellers to visit campaign that Tourism Australia has “I’m looking forward to seeing more tourism potential. top 10 popular destinations in Asia when we’re in a new environment. our hotspots, we also want them to spend run in all of its South and South East overseas travellers watch a cricket game for Chinese travelers reported Hotels. We know from the CITM report that an extra few days or week to visit some Asian markets. as they climb the roof of the Adelaide SIMON BIRMINGHAM com, a jump that can be attributed to DIVERSITY BECKONS: Surveys claim more than half of the Chinese travelers Chinese travelers feel comfortable of our more untapped regions such as the “With travellers from India, Singapore, Oval in South Australia or catch a sun- Minister for Trade, Tourism and Investment, increased efforts by the Indian tourism are traveling to India for leisure. and most welcome in destinations Ningaloo reef in Western Australia or the Malaysia and Indonesia accounting for set whilst four-wheel driving on some of Australia ministry to woo travelers from the when shop assistants speak Mandarin, beautiful lavender farms in Tasmania.” more than 1.3 million international ar- North-Queensland’s famous beaches. world’s top tourism source-market. Chinese mobile wallet is accepted, and The UnDiscover campaign will run rivals each year and injecting more than “A forward-looking tourism industry markets is good for Australian tourism Chinese International Travel Monitor The tourism ministry plans to draw 14.4 lakh Chinese there is signage they can understand.” across South and South East Asian $5 billion into the Australian economy, here in Australia that wants to jump businesses and in turn helps to create report by Hotels.com has revealed that visitors into the country by 2020. This is reflective of what the Tourism markets including India, Singapore, there is further opportunity to expand on new opportunities and tap into new more jobs for Australians.” more than half of the Chinese travelers Minister addressed at the roadshow are traveling to India for leisure. This when he stated that maximum efforts is attributed to India’s local cuisine make India an appealing destination to the main sources of inspiration for are being made to ensure the security (30%), rich history and heritage (25%) experience its local culture. Chinese millennial travelers. So much of tourists which included a helpline and the traditional handlooms, craft Star-struck by global pop-culture, so that out of the 59 percent of Chinese 1363 in 12 languages including Bali continues to lure Indian travellers and shopping markets (25%), which film and television (62%) are now travelers who expressed interest in Mandarin.

VW BUREAU

ore than 222,516 Indian tourists Mvisited to Bali in 2017, and this figure is expected to raise this year, as India continues to be the top market for Indonesia. Over the next three years, total visitor numbers to Bali are expected to increase by 26.3%, from 14.4 million in 2017 to 18.2 million in 2020, according to a major new report Short-Term Forecasts of Visitor Arrivals in Bali, 2018-2020, released today by Hotel growth and establish an opportunity to create a brand new market. Medium sized Investment Strategies, a New York- Indian cities have emerged as one of the fastest growing markets or quality based hotel investment advisory firm leisure products and 'Holiday Expo' is just the perfect Travel Exhibition with a representative office in Jakarta. Strong gains in international visitor reachout to this very market, thus ensuring your product arrivals will lead to 7.5 million profits to its optimum potential. international visitors in 2020, up 32% from 5.7 million in 2017. With a similar outlook for growth, domestic visitors from mainly East Java, Central Java and Jakarta will account for 10.7 million domestic visitors in 2020, up 22% from 8.7 million on 2017. The forecasts are not likely to TOP THREE MARKETS: China will remain Bali’s largest international source market, followed by Australia and India. meet the target of 8 million foreign visitors by 2019 set by Bali’s tourism of forecasting. It tends to get mixed evacuation of thousands of Chinese for Bali, but it has ascended to the #1 industry. Bali’s tourism industry is up with goal setting. There is nothing tourists in November and December position and is unlikely to surrender aiming to attract 40% of Indonesia’s wrong with a target of 8 million 2017 due to the activity from the this position for a long time. total foreign tourist arrival target international visitors, but our forecast Volcano Mt. Agung, Chinese tourists Between 2017 and 2020 inbound in 2019 but needs the assistance of of 6.8 million international visitors surpassed Australian tourists to visitor arrivals to Bali from ASEAN the central government support to in 2019 represents the most likely become Bali’s biggest source market countries are expected to grow by 47% achieve this ambitious goal. “There outcome given past trends and current in 2017. Lion Air is currently opening from 428,000 in 2017 to 629,000 in is about a 17% probability that the information.” 20 new routes between China and 2020. Over the next three years, total 8 million target could be reached”, According to the report, China will Indonesia as part of the group’s visitor numbers from Asia-Pacific says, Ross Woods, the Founder & remain Bali’s largest international strategy to deliver 2.5 million foreign countries are expected to increase by CEO of Hotel Investment Strategies. source market, followed by Australia tourists to Indonesia. China was ranked 20.7% from 3.5 million in 2017 to 4.3 “Not everyone understands the concept and India. Despite the stranding and # 6 in 2007 as a major source market million in 2020.

Holiday Expo Secretariat: Plot No. 15, H. No.: 3-41-374, 2nd Floor, Devi Temple Street, Lakshmi Nagar Colony, Picket Secunderabad - 500 026 Tel: +91-40-4014 9950 | Mob: +91-97018 66695 | Fax: +91-40-4018 9951 | Email: [email protected] | www.holidayexpo.in INDUSTRYBUZZ Voyager’s World | September 2018 | P15

Trinco Blu hosts annual Taj Connemara gets a new Sailing Regatta lease of life Taj Connemara, South India’s oldest hotel, has re- Cinnamon Hotels & Resorts recently joined opened after undergoing a year-long extensive ren- hands with the Royal Colombo Yacht Club ovation and redesign. Dating back to 1854, the ho- (RCYC) to host the 9th consecutive RCYC tel’s legendary history has been brought to life with Sailing Regatta, the nation’s largest annual fresh and modern sensibilities. Over a century old, sailing event. Hosted at Trinco Blu by Cin- the Taj Connemara is a proud relic of the colonial era namon, this year’s competition featured a and is named after Lord Connemara, the then Gov- record number of 49 boats in action, with ernor of Madras. Puneet Chhatwal, Managing Direc- the island’s most seasoned crews as well tor and Chief Executive Officer at The Indian Hotels as upcoming sailing enthusiasts vying for Company Limited (IHCL), said, “Taj Connemara is a winning spot. Over the past years, Trinco another jewel in the Taj portfolio of iconic heritage Blu by Cinnamon has also hosted two major hotels. We are committed to continuing our centu- international sea-sailing events in the same ry-old legacy of restoring historical treasures across waters, with participation from over 100 sail- Far East Hospitality hosts roadshow in India the globe for our guests. The newly renovated Taj ors from 14 countries. Connemara draws on the hotel’s illustrious past In an effort to rope in more Indian travellers to Singapore, Far East Hospitality hosted a series of roadshows whilst offering patrons a distinctive, modern and in- in major cities across India. The event saw participation from more than 200 enthusiastic tour operators, Indian travellers are fashion-conscious Travel Money opens dividualistic experience. We are happy to announce who are keen on promoting the company’s three upcoming properties in Sentosa: The Barracks Hotel, Outpost Hotel, and Village Hotel. The spectacular properties, which are located in the heart of Sentosa About 78% of Indian travellers are fashion conscious while on vacation, a latest research by Booking.com store in Vijayawada that Taj Connemara will resume its place in the cul- Island, are under construction and will be open to guests by mid-2019. “The Indian market is important reveals. The research has been conducted among 21,500 respondents across 29 countries, and captures tural heart of Chennai.” to Far East Hospitality. Currently, within our portfolio, we see about 10 percent of our guests coming from the aspirations of 1000 Indian travellers. The study states that 78% of the Indian travellers consider looking Travel Money, the flagship Foreign Ex- the Indian subcontinent. We believe that this number will continue to grow, and what we are planning to their best to be an important aspect while on vacation. The relative anonymity that travelling gives them, change brand of FCM Travel Solutions, the EaseMyTrip partners with do is curate unique experiences for the Indian guests coming to Singapore. We believe that India with its enables them to experiment, thus inspiring 82% of the travellers to change their personal style after a Indian subsidiary of Flight Centre Travel IRCTC growing younger population and more disposable income will find it interesting to visit Singapore. In terms vacation. Furthermore, 71% of travellers care more about their physical appearance while on vacation Group Australia, has strengthened its pres- ence in South India with the inauguration of accessibility, India is just a short flight away from all the major cities in India,” said Audrey Chung, Head when compared to staying at home. Substantiating this, the study also highlights that 55% of the travellers EaseMyTrip, an online travel company, has part- of its first owned retail store at Vijaywada. of Global Sales and Marketing, Far East Hospitality Management. Far East Hospitality is keen on working would rather spend their money on their vacation wardrobe than on the trip activities. nered with Indian Railway Catering and Tourism The outlet was inaugurated by Gagan Mal- with Indian tour operators and to understand the market better. The company has also started conducting Corporation (IRCTC) to facilitate digital payment hotra, Vice President, Foreign Exchange, workshops to train their Indian partners on how to sell Singapore the right way. on the IRCTC Rail Connect Android app. The part- Naming contest for tour FCM Travel Solutions India Pvt Ltd. This ex- nership will enable PhonePe users to use their pansion augments total number of outlets bank accounts to pay for their travel bookings Aloft hunts for talent operators to the 34 stores across India, of which 14 made through Easemytrip via UPI, credit and deb- are in South India. To commemorate Genting Hong Kong’s 25th it cards, and PhonePe digital wallets. PhonePe is Marriott International’s ‘Different. By Design’ Anniversary and in anticipation for the debut already available on MakeMyTrip, ClearTrip, Ease- Aloft Hotels are hotspots for music makers and of Dream Cruises’ newest class of ship in 2020, GoldSeat Ties-Up with MyTrip, Akbar Travels, Abhibus and several other music lovers from around the world, and over the company has launched a naming contest in travel booking platforms as a payment option. the past decade, the brand has been an incuba- English and/or Chinese, for the new cruise liner. BNT Motors “We are happy to partner with PhonePe and en- tor for emerging musical talent worldwide for a The ship will provide 5,000 lower berths with GoldSeat, a licensed on-the-go offline able our customers for using their PhonePe app decade. Earlier this year, unsigned artists, bands 9,500 maximum passenger capacity. Featuring and songwriters in Asia Pacific were invited to 2,500 large, family-style cabins, accommodations entertainment travel services provider, has to make payments. This is lined up with our vision tied up with BNT Motors, the largest dealer for to make PhonePe one of the most open payment submit their original compositions to the compe- on board the Global Class will be able to sleep tition website at projectaloftstarasia.com. From two, three, or four passengers in comfort, while Volvo buses in the country. With its primary platforms, where customers can utilize all types of focus to provide offline entertainment to payment instruments of their choice,” said Nishant the entries submitted, UMG’s executives selected a thoughtful split bathroom design will allow for one finalist from each cluster in the APAC region. two guests to use the facilities simultaneously. luxury bus travellers across India, GoldSeat Pitti, CEO of EaseMyTrip.com. The next round, from September 3 to 19, will see The contest will be divided into two categories: has introduced enhanced features for an public voting open up to fans. Three voters who For the general public and for travel agents. overall service experience. These services Palladium launches two correctly pick the winner and share the reason One winner will be chosen from each category. will be available in the National Capital for their choice, will stand a chance to win 50,000 On winning, travel agents and partners have an Region, Lucknow, Punjab, Himachal Pradesh luxury properties in Mexico opportunity to win HKD 1 Million in Global Class and Haryana. loyalty program points each, redeemable for Costa Mujeres – the stretch of coastline in the north- ship cabin equivalent. stays at participating Marriott International ho- east of the Yucatan Peninsula- is set to be Mexico’s tels around the world and other rewards. Sofitel unveils Board newest gourmet destination with the opening of Games at Artisan the 673 room Grand Palladium Costa Mujeres Resort & Spa and TRS Coral Hotel, a 473 room adults-only Sofitel Mumbai BKC has introduced Board property, in autumn 2018. The newest development Games for guests to take a break from the by Palladium Hotel Group will offer flavours and regular dining experience. The luxury hotel styles from around the world at the 14 restaurants has organized a diverse range of games that will open across its two new five-star hotels in such as Jenga, Uno, Scrabble, and Ludo the Mexican resort. Taking diners on a gastro jour- that encourage guests to set aside their ney, from Spain to Thailand and Italy to India, not gadgets in a technology-driven age, and forgetting local and regional Mexican cuisine, Grand spend quality time with friends and family. Palladium Costa Mujeres Resort and Spa and TRS Sofitel Mumbai BKC is one of the first luxury Coral Hotel will feature a carefully curated selection hotels in Mumbai to introduce the concept of restaurants set around ‘The Village’ that links the of table-top games. two hotels along with shops, bars and recreation areas. Treebo launches new mobile app Miriandhoo Resort to Open in October 2018 Treebo Hotels has launched a new mobile app called ‘Hero’ aimed at tapping into the The Westin Maldives Miriandhoo Resort is all set ETAA meet-up hosted in New Delhi traditional offline sales channels, thereby for a grand opening in October. Developed by Bel- expanding its customer base and creating luna Co. Ltd, Japan and Asia Capital PLC, Sri Lan- Enterprising Travel Agents Association ( ETAA) introduced its new team for North India on August 31 at Hotel new avenues for sales. With the Hero app, ka, the Westin Maldives Miriandhoo Resort is set BMK, Greater Kailash, New Delhi. North India Management Committee members of Enterprising Travel Treebo aims to target intermediaries like to herald the brand’s wellness positioning in the Seoul Tourism announces new projects Agent’s Association, ETAA members, Travel media, several dignitaries and professionals from travel trade auto-rickshaw and cab drivers, individual Maldivian oasis. Nestled on a beautiful coral island and members from several other travel organisations were present during this meet. Sangeeta Manocha agents, small shopkeepers, and others who in the Baa Atoll, a designated UNESCO Biosphere Switzerland Tourism has launched a new campaign for 2018-19 with Bollywood actor Ranveer Singh as (Chairperson) introduced the committee members Naveen Manchanda (General Secretary), Bobby typically operate at airports, railway stations, Reserve site, the resort will feature 70 villas and brand ambassador. The campaign highlights Ranveer’s finest experiences from his recent trip to Lake Ge- Sawhney (Treasurer), Manuj Rajput (Joint Secretary), Saurabh Tuteja ( Joint secretary) , Arush Mittal (Head- and bus stands. These intermediaries often suites, 41 on island and 29 over water. The idyl- neva region, which includes the cities of Montreux and Lausanne. The star actor takes India on a virtual Alliance) and Gaurav Arora (Head-Events) who were present during the event. The meet was sponsored by help customers arriving in the city with lic resort also features Westin’s signature brand- tour of Lake Geneva in the ad campaign and shows everyone why he is #inLOVE with SWITZERLAND. “I am Lakshmi Villas Bank and Akbar Travels, to introduce new ETAA North India Committee. Naveen Manchanda, their travel bookings, since many of these ed spa concept, the Heavenly Spa by Westin, the completely in awe of Switzerland. With each visit, I get to see different elements which make me realize why General Secretary, ETAA North India initiated the welcome speech and congratulated all for the formation customers do not make prior bookings. 24-hour WestinWORKOUT fitness center and the this country is the perfect holiday destination that should be on every travelers’ bucket-list. This campaign of new North India Committee. Westin Kids Club. beautifully portrays the Lake Geneva region and all that it has to offer. “ TECH Voyager’s World | September 2018 | P16 Voyager’s World || September 2018 || P17

The 5 Deadly Sins of CONTENT MARKETING

JENNIFER NAGY with a glass of wine after work, have needing the help of our good friend on before they make their decision about ten well and IF it offers real value. that each word is necessary to cover will though!). on the phone, the same ol’ Jenn will be you? Didn’t think so.) Google. where to travel and, more importantly, According to Neil, there are a few your topic in a relevant, interesting, • I like to add a dash of sass there chatting back. hile we all have our good and So, here’s the lesson to be learned where to stay during their trip? factors that are most important when in-depth way; if not, you should keep whenever I can to keep the articles Wbad days, when it comes to the about this deadly sin: if your readers Sin #2: Yawn! To be effective, your content MUST determining what length your article your article shorter, so that you’re interesting and readable. 2. It makes it easier to read, even BIG five sins of content marketing, I’d need to Google a word’s meaning That brings me to the second dead- answer these questions to have it speak should be for maximum readability only using the number of words nec- • I use brackets and em dashes very when I am sharing kinda boring and/ guess that most hospitality marketers while reading your article or if your ly sin of content marketing: boring to your readers and be remembered. and ROI (I’ve included a few here essary to communicate your message. frequently to offer small asides or technical info. have been very naughty this year (tsk fancy, jargon-filled writing limits their content. It seems obvious to me but If you continue to write high-quality but click through to the full article on (I know, I sound like a broken record!) and/or shorten my often-verbose, tsk!)! understanding of your sentence/argu- - based on a lot of the content that I articles that provide true value, your NeilPatel.com to read more about this Unlike B2C travel writing, Neil sug- (almost) run-on sentences. 3. It makes my articles stand out Now that we’re all caught up, let’s put ment/topic, then you are NOT doing read published by reputable hospital- company will carve out a place in the very interesting topic): gests that technology articles (this is • I always follow Neil’s rules from the hundreds (thousands?) of your marketing tactics to the test… have your job. ity companies - it seems that boring reader’s mind as a trustworthy compa- • Substance – Use only the number where B2B tech vendors to the hospi- about formatting (i.e. subheads other articles in the hospitality indus- you committed any of these five content As a reader, overuse of ten-dollar your audience to death isn’t as obvi- ny with lots of experience and knowl- of words that you need to convey tality industry would fall) should be and lists, like woah) to break-up try that talk about similar topics. marketing sins? If so, this article will words often make readers assume ous a mistake to everyone else in the edge. The brand awareness and credi- valuable info. Don’t use filler shorter; typically,technology-related the content and make it look less give you actionable tips to help you that the writer is a pompous wind- industry. bility that you are building, over time, words or content just to sound content should only be between 800 to overwhelming to readers. 4. As I said earlier, the more that you embrace the light (a.k.a. improve your bag: most will be annoyed and/or feel FACT: Other than the people who like is what helps shorten the sales cycle smarter. 1000 words per article, which, by the • Exclamation marks are this girl’s can connect with your readers, the content marketing strategy) today! slightly stupid and, as a result, very reading their chemistry textbooks, when you do eventually approach the • Format – Most readers just way, is what I always recommend to best friends!!! more they are likely to remember you unlikely to listen to your advice – and readers prefer interesting articles to reader with a sales proposition (or, “scan your content and check my clients, as it yields the best ROI in If you read any of the articles that (and your brand); sharing your unique Sin #1: Jargon overload they definitely won’t want to buy your boring ones. even better, when they approach you out headers, sub-titles, and hospitality trade publications. (As you I’ve written in the 10+ years that I’ve personality in your writing is the best One of the most common mistakes product/service; in fact, you’re doing Boring = Less Reads = Less ROI directly). bullet points as well as look at can see, I don’t always follow this rule been writing about hospitality indus- way to create impact that will boost that novice writers make is to fill their the EXACT opposite of what content vs.Interesting = More Reads =More It’s a business win/win but, to get the images”. Make sure that but I’m nothing, if not verbose (lol); try marketing topics, I’ve stayed true the ROI on your articles. writing with as much jargon, techni- marketing was designed to do: edu- Brand Recognition=More ROI there, you need to do the hard work of you integrate these formatting 1264 words and counting…) to this personality and style in all my Well, that’s it: the five DEADLY sins cal speak and ten-dollar words – all cate your customers, establish your- Simple enough? thinking like your reader and writing elements into longer articles to writing. This consistency has benefit- of content marketing. Tell me… how to convince the reader of how good a self as a credible expert and build trust what they want to read and learn EV- ensure that the article isn’t TL;DR Sin 5: What personality? ed me in many ways: many of you have committed at least writer they are or to hide that they ar- between your company and potential Sin #3: Ignore your audience ERY. SINGLE. TIME. (text speak for Too Long; Didn’t I’m not sure if you noticed but the way one of these sins in the past hour? en’t as knowledgeable about their top- customers. If you don’t know about or think about Read). that I write (this article is a perfect 1. My written voice/style commu- Day? Week? Month? Year? ic as they should be (which can also The same thing applies to tons of jar- your audience when you’re writing Sin #4: Blabbermouth McGee • Audience – See Sin #3 example!) is quite unique for busi- nicates my real-life personality. This If your answer to any of the above was be known as “sesquipedalian loqua- gon and technical terms: unless your your content, you’ll lose their interest Another rookie mistake is to think that • Frequency – People who post ness-related articles: connection is HUGELY important in “I have,” you’ve got some work to do. ciousness”). See what I just did there? audience is very familiar with the more quickly. (As before, less reads=- the longer an article is, the better/more less frequently can get away with • I write like I talk, which often building relationships with potential Unlike in the dating world, nice guys Don’t do that! terms, too much can also be a turn-off. less ROI.) valuable it is; in truth, you should nev- longer, more in-depth content; includes a lot of Millennial text- customers and others in the industry; (and girls) in the marketing world (Just to clarify, sesquipedalian is a Even when you are speaking to an au- Whenever you are writing a new ar- er be writing extra words just to fill however, if you’re posting very speak and emoji references. with me, what you read is what you DON’T finish last – so drop those sins term that is used to “describe a word dience who understands the difference ticle or piece of content, your first space (or a certain word count). regularly, it may be better for you • I use semi-colons like they’re get, on- or offline, so if you’ve read like a bad habit and update your con- that’s very long and multisyllabic” between an RMS (revenue manage- thoughts should be: Here’s a quick bit of history on the con- to stick to shorter-form content to going out-of-style (they NEVER my articles online and then we speak tent marketing strategy today! and “can also be used to describe ment system), an OTA (online travel What is your intended audience think- tent marketing industry: back in the day, ensure that your readers don’t get someone or something that overuses agency) and ADR (average daily rate), ing/feeling/struggling with in the op- we all thought that shorter content was bored or overwhelmed. The author is the president of JLNPR &instructor at DIY.JLNPR. JLNPR Inc. is a full-service public big words, like a philosophy professor always write the word out, in-full, the eration of their hotel? What are they better so we would keep our articles Neil also suggests ideal lengths for relations and marketing agency that lives and breathes all facets of the travel technology or a chemistry textbook.” Personally, first time you use the acronym – like looking for? How can your product or short, sweet and to-the-point (approx. certain industries: industry. From online travel agencies to revenue management systems, tablet-based aviation I’ve never enjoyed listening to a phi- I did above; it makes it easy for ev- service help address that need? 500 to 1000 words). Recently though, For travel articles (B2C) articles, he automation solutions to IFE technology, hotels to airlines and everything in between, JLNPR uses losophy professor blather on endlessly eryone – no matter their operational/ Or if you’re marketing to consumers, Neil Patel showed us that long-form suggests keeping the word count be- knowledge and experience to get your B2B travel technology company noticed by media. about Nietzsche or picked up a chem- technical experience in the hospitality what would a potential guest be thinking content is more effective than shorter tween 1500-1850 words. He also re- istry textbook for some light reading industry - to read your article without about/want to know about/need answers content IF (and this is a big if) it is writ- inforces how important it is to ensure FLIGHTTALK Voyager’s World | September 2018 | P18 Voyager’s World | September 2018 | P19

INDIAN AVIATION MORE TO DO

VW BUREAU systems and flights. In line with this, Growth forecasts for India indicate a trebling of passen- IATA encouraged the Indian government roblems loom large for the Indian to support the broad implementation of Paviation industry. On one hand, ger demand by 2037 when some 500 million people are IATA’s One ID initiative which uses bio- the industry is punctuated by problems expected to fly to, from or within India. metric identification (similar to India’s such as faulty engines, on the other, it Aadhar identity card) to save time by is haunted by headlines that blatantly eliminating the need for repeated docu- state that the sector is expected to post market. India’s social and economic ing address to the International Aviation ment checks in airports. INDIA ROOTS FOR TOP 3 SPOT combined losses of up to $1.9 billion development needs airlines to be able Summit in Delhi, co-hosted by the Indi- • Flexibly use military airspace to this financial year. to profitably accommodate growing an Ministry of Civil Aviation (MoCA), expand airspace capacity for civ- irports Council Internation- regulators to provide a proportion- model for future greenfield airports ship in service quality and remain a The International Air Transport Asso- demand. We must address infrastruc- the Airports Authority India (AAI) and il operations. This was successfully Aal (ACI) World, has addressed ate, clear and consistent regulatory go in this direction”. global benchmark for customer ex- ciation (IATA) has called on the Indian ture constraints that limit growth and IATA. The joint Summit commemorates demonstrated with the opening of a world aviation leaders at the Inter- framework to facilitate successful International experiences show perience,” Gittens added. government to maximize the potential government policies that deviate from the approaching milestone of 50-straight conditional airway through restricted national Aviation Summit, in Delhi, private investment. that disproportionate attempts to “The scale of current and forecast contribution of aviation to India’s de- global standards and drive up the cost months of double digit domestic growth airspace over Bhuj and should now be India, calling for immediate action Gittens said that strong compet- regulate the airport business could demand at Indian airports requires velopment by addressing infrastruc- of connectivity,” said Alexandre de for Indian aviation. expanded to more areas. to assist nations and communities itive forces were shaping the in- discourage investment in the fu- significant investment to maintain ture constraints that limit growth and Juniac, IATA’s Director General and IATA also noted its concerns on gov- to meet the challenges of the rapid dustry’s positive response to the ture. This would increase the risk of and enhance infrastructure as well government policies that impose ex- CEO. Infrastructure ernment proposals for concession con- growth in demand for air services. challenges of growth and that any serious capacity constraints which as passenger service capacity at cessive costs on aviation. De Juniac’s remarks came in an open- India’s aviation infrastructure has tracts at newly developed greenfield The most recent ACI forecasts, In- national transport policy should could limit economic development an appropriate level of quality. The Growth forecasts for India indicate a benefitted from significant upgrades airports. “We believe that it makes no dia will become the third largest have a long-term vision setting and result in bottlenecks, flight de- travelling public`s expectations for trebling of passenger demand by 2037 in recent years. “It is clear that India sense to fix a per passenger yield at the passenger aviation market by 2021, clear and firm objectives to achieve lays and deteriorating customer the airport customer experience when some 500 million people are ex- has the capacity to develop effective outset of a concession contract that is needing to accommodate 429 mil- the modernization of airports. “In- service. continues to increase as airports pected to fly to, from or within India. infrastructure. But the job is not done. set to run for four decades. Flexible lion passengers per year. The coun- dia has proven that the partnership “As India prepares to become the globally have raised their perfor- Already aviation supports 7.5 million “Creating Passenger numbers will grow. And in- parameters should be set that are reg- try is also forecast to handle 4.4 between public and private is a val- third largest aviation market in the mance levels in this regard. The Air- Indian jobs and US$30 billion of GDP a better frastructure must not be a bottleneck in ularly reviewed by a regulator. And we million metric tonnes of cargo per id option to increase the quality of world, airports, airlines, and other port Service Quality benchmarking (1.5% of the economy). fulfilling the needs of travelers and the know from bitter experiences in Bra- year making it the seventh cargo service for passengers. A clear and aviation partners must continue to programme, with more than 340 air- Global connectivity that only avia- environ- economy,” said de Juniac who called zil, Australia and elsewhere that select- aviation market. consistent legal framework should work together to accommodate this ports surveyed across the globe, has tion can provide is a critical driver of ment for for work in four priority areas: ing the company that simply proposes In order to meet this demand – and set the ground for further processes accelerating growth,” said Angela proven to be an effective objective all modern economies. The financial • Develop a comprehensive and stra- the highest bidder does not yield good for airports to continue to deliver of privatization of airports, includ- Gittens. “Governments and regula- tool to measure service quality and struggles of India’s airline industry put aviation to do business tegic masterplan for India’s airports. long-term results,” said de Juniac. the social and economic benefits ing incentives to attract potential tors must enable this by providing passenger satisfaction and to drive the stable development of connectivity can and will progress the “The infrastructure issue is critical for that aviation generates – Ange- national and foreign investors. clear and proportionate regulatory performance by Indian airports for at risk. And India’s carriers are suffer- India’s future. Band-Aid solutions will Regulation la Gittens, Director General, ACI The Nabh Nirman 2018 initiative oversight so that Indian airports the benefit of the passengers and ing a “double-whammy” of steeply nuts and bolts of India’s not do the job,” said de Juniac. IATA also encouraged the government World, urged policy makers and and the proposed new transaction can maintain their global leader- the airlines on which they fly”. rising fuel costs and the decline in the development day to day. • Remove all obstacles to successfully to look at ways to improve India’s value of the Indian Rupee. The rise in open Navi Mumbai as quickly as pos- competitiveness by aligning with glob- fuel costs is particularly acute for In- Safe, secure and sustain- sible. Urgent relief is needed for Mum- al standards and reducing excessive • Adding domestic uplift of domestic • Regulating transparency in pricing of of India. Fundamental issues of erad- India’s development day to day. Safe, dian carriers for which fuel makes-up able air links make our bai’s severe capacity bottleneck. government imposed costs. jet fuel to the GST framework with full jet fuel icating poverty, ensuring quality edu- secure and sustainable air links make 34% of operating costs—well above • Modernize airport processes using • Zero-rate GST for international trav- input tax credit allowed • Reducing excise duty on fuel cation, providing health care and safe our world a better place. That is why I the global average of 24%. world a better place.” technology in line with global standards. el in line with ICAO principles and in- • Removing fuel throughput fees in drinking water are massively important call aviation the business of freedom. “While it is easy to find Indian pas- The DigiYatra initiative will make a sig- ternational obligations. line with global best practice Collaboration agenda items. Creating a better envi- And the government and industry share sengers who want to fly, it’s very diffi- ALEXANDRE DE JUNIAC nificant step in the right direction with • The regulation also asked Create a • Creating competition with com- “There are many priorities in fostering ronment for aviation to do business can a privileged responsibility to work to- cult for airlines to make money in this IATA’s Director General & CEO digitally connected airports, passengers, more competitive market for jet fuel by: mon-use open-access infrastructure, and the economic and social development and will progress the nuts and bolts of gether for its success,” said de Juniac. FLIGHTTALK Voyager’s World | September 2018 | P20 Jet to introduce Mumbai to Manchester flight VW BUREAU tion of this new flight – the carrier’s ter on the national and international airlines. 5th non-stop service to/from the UK, stage to visitors, investors, confer- Conversely, guests flying via Mum- et Airways is all set to introduce Jet Airways will also become the ence organizers and students. bai will be able to access Jet Air- Jthe country’s first non-stop service largest carrier between Mumbai and Since announcing the new service in ways’ network of 45 destinations between Mumbai and Manchester the UK. May this year, the airline has been within India. Similarly, quick con- effective November 5. The airline’s Introducing the plan in Bangalore, working to strengthen additional con- nections to beyond points on Jet latest service connecting India via its Harish U Shenoy, General Manager, nectivity choices for guests arriving Airways’ international network such commercial capital, with Manchester South India, Jet Airways, said that in Manchester, who can now con- as Bangkok, Colombo, Hong Kong, – the 3rd largest city in the UK will preparations are in full swing to rope nect onwards to North America and Singapore, Dhaka and Kathmandu, further strengthen Jet Airways’ con- in Indian tourists to Manchester and Europe or even within the UK, via will now be available. Some of the nect with the United Kingdom (UK). vice versa. flights with Jet Airways’ partner car- domestic destinations to which the Jet Airways will deploy a widebody Jet Airways and Marketing Manches- riers including Virgin Atlantic, KLM new service will seamlessly connect A330-200 with 254 seating for the ter have organized a series of road- Royal Dutch Airlines, Air France and to from Mumbai include Ahmedabad, service, which will now operate five shows in order to promote aware- other interline partners. Jet Airways’ Amritsar, Aurangabad, Bengaluru, days a week including Thursday, Fri- ness about the new non-stop service guests and those of certain partner Bhopal, Bhuj, Chandigarh, Chennai, day, Saturday, Sunday and Monday. among the industry and other travel/ carriers will also be able to enjoy mu- Coimbatore, Dehradun, Delhi, Goa, Manchester will become the 21st trade bodies and partners. Marketing tual earn and burn of miles on each Hyderabad, Indore, Jaipur, Kolkata, international addition to the Jet Air- Manchester is the agency charged other frequent flyer programs as per Nagpur, Raipur, Rajkot, Udaipur, and ways network and with the introduc- with promoting Greater Manches- the agreement between the respective Vadodara.

Lufthansa unveils NDC Partner Program VW BUREAU

ravel agencies, corporate Tcustomers and travel technology providers in India–can now find out about the airline group’s various direct sales interfaces on a new website. http://www.lhgroupairlines.com/ndc was set up as part of the NDC Partner Program. This program now bundles offers, exclusive content, and solutions of the NDC API connection of Lufthansa Group Airlines on a single platform. 3 Nights Hong Kong & 2 Nights Macao The website is freely available on the internet and provides information Booking period: now until December 29, 2018 | Staying period: now until December 31, 2018 on services that are beneficial for sales partners and customers, the so- called NDC Smart Offer, as well as technological and strategic cooperation The Parisian Macao The Venetian Macao options. The program also offers user support for connected sales partners USD 600 USD 660 and training programs. Travel agencies interested in the free web-based NDC solution SPRK can now register on the Above mentioned rates are per person on twin sharing basis website and gain access to the booking and service platform. The registration Hong Kong Inclusions Macao Inclusions is possible by filling in a form available • Airport transfer (Airport – Hotel) • 2 nights deluxe accommodation at one of the above signature hotels on the new website. “We want to provide our local • 3 nights accommodation in Hong Kong at Harbour Grand Kowloon • Daily Breakfast at Café Deco or Lunch at Bambu or Golden Peacock distribution partners with the best • Daily breakfast at hotel in Hong Kong at The Venetian Macao possible solutions. The newly • Private Coach transfer in Hong Kong (Hotel – Pier) OR Daily Breakfast at Le Buuet at The Parisian Macao launched NDC Partner Program • Ferry ticket (KLN Pier – Macau TAIPA) • Macau city tour with Indian Lunch on SIC: and its website is an important tool. Ruin's St. Paul Church, Na-Tcha Temple, Mount Fortress, A-Ma Temple • Hong Kong city night tour on SIC: A steadily increasing number of 1 Way Peak Tram, Madam Tussauds Admission, Star ferry ride, • One-Way Cotai Water Jet Cotai Class tickets travel agencies are already using and • Coach transfer in Macau by hotel free shuttle bus benefiting from NDC Smart Offer,” Old clock Tower, Symphony of lights and Round trip transfer (Pier – Hotel – Pier) says Wolfgang Will, Senior Director Sales South Asia for Lufthansa Group • Redeem ferry ticket (India wholesale package and Airlines. “At the same time, we India special ooer 2 nights) (Macau TAIPA – HKIA) extend our NDC Smart Offer to Indian customers. Partners using one of the Special ooer for guests staying in The Parisian Macao NDC solutions will benefit from an Buy-one-get-one-free entry ticket to Aqua World for stay until November 30, 2018 additional price advantage of 1.500 Enjoy free access to Eiiel Tower 7/F for stay until December 19, 2018 INR to our destinations in Europe.” NDC (New Distribution Capability) Terms and Conditions Apply is a travel industry-supported program Condition: Rate are subject to change without prior notice. Package is subject to availability. Supplement will apply for weekend & peak day arrival. Blackout dates apply. (NDC Program) launched by IATA for the development and market AKQUASUN HOLIDAYS INDIA PRIVATE LIMITED AKQUASUN HONG KONG HOLIDAYS adoption of a new, XML-based CORPORATE OFFICE : Options Primo, Unit No. 501/502, Cross Road No. 21, MIDC, CONTACT: [email protected] data transmission standard (NDC Andheri (East), Mumbai-400093 INDIA. TEL : +91-22-6134 1515 FAX : +91-22-6134 1516 Standard). This enhances the capability CONTACT: [email protected] WEBSITE : www.akquasun.com of communications between airlines and travel agents. Voyager’s World | September 2018 | P23

BIME Live October 26, 27, Spain

Aphex Twin is headlining the two-day BIME Live festival in Bilbao, Spain, which FESTIVALS runs from October 26 to 27. The Warp Records producer shares the main stage with the likes of MGMT and Jon Hopkins who will be playing a live set. BIME Live is Spain’s biggest indoor music festival, held over two days in the Bilbao of the Exhibition Centre. Boasting an impressive lineup that welcomes established WORLD figures from rock, pop, indie and electronic music, the festival is now one of the region’s most popular, with fans returning to the city year after year for the winter weekender. With headline performances from hugely respected names, and room elsewhere for rising stars and underground talent, the festival is a fantastic and diverse musical showcase in one of Spain’s most interesting cities. Aphex will also headline Club To Club Festival in Turin in November.

Stockholm Jazz Festival October 12-21. Sweden

Do not miss the jazz festival if you are in Stockholm this summer. Guitar vo- calists, powerful soul singers, melodious and socially engaged hip-hop jazzy tones will grace the event. Stockholm Jazz Festival is one of Sweden’s oldest festivals and one of Stockholm’s biggest events. With the move to Skansen in 2011, the festival began its journey into the future. Since 2012, the festival is housed indoors, on the best stages in Stockholm. In 2014, the festival expand- ed to 10 full days. Attendance exceeded 21,000 and some of the notable high- lights included Jamie Cullum, Angelique Kidjo and the Wayne Shorter Quartet. The latter concert was broadcasted live by the renowned French television channel Mezzo to over 16 million households in 46 countries. This October, the fest is bigger than ever.

Life Festival October 5-8, Thailand

Museflower Retreat & Spa will host its fourth annual Life Festival, 5 to 8 Octo- Thame Food Festival ber, offering visitors more wellness workshops and classes than in previous years. The annual Museflower Life Festival, focuses on wellness lifestyles, September 29, 30, United Kingdom vegetarian diets, meditation and yoga while drawing wellness enthusiasts Newtown Beerfest from around the region network. The festival’s workshops offer fitness classes, Music while you munch at Thame Food Festival! To make much more of your September 15, United States health counselling sessions, alternative therapies, signature spa treatments Thame Food Festival experience this year, the organizers are pulling out all and a guide to nutritious Asian vegetarian food. “Museflower Life Festival the stops to ensure it is the most memorable one so far. After you’ve taken Visitors and residents searching for authentic Oktoberfest allows everyone to come to discover different wellness modalities that they in a demonstration or two and checked out the delights of the artisan stalls, experiences - think juicy bratwurst, traditional music, warm normally might not have access to, or learn about new alternative therapies, why not grab a delicious drink at one of the lovely bars and join in the vibe at Bavarian pretzels and steins overflowing with German beer all at a very low cost. - can find a ton of happenings. Nearly 80 local, national and the Music Stage. Sponsored by Festivales, Grant & Stone and Business Buddy, international breweries participate in this sudsy soiree at The visitors will be treated to some amazing live acoustic music throughout Stocking Works in Newtown. Guests get to try rare and crowd- Saturday and Sunday with plenty of seating. Enjoy the beautiful sound offered Soundfestival pleasing brews from the likes of Terrapin Beer Co. (Athens, up by John Buckely with his guitar or dance to the Dung Beatles a five piece Georgia), Sierra Nevada Brewing Co. Beatles tribute band on the Saturday. Whatever your music preference there October 24 to November 4, Scotland will be something to get your toe tapping including on Sunday Elemental Joe a jazz fusion band or A Little Bit of Country. Soundfestival returns to North-east Scotland in 2018. This event will take music lovers on a sonic adventure, The event will take audiences on a journey of discovery exploring new music in unique and Cape Town Fringe Festival iconic venues across Aberdeen and Aberdeenshire. September 22 to October 7, South Africa With world-class artists, cross-art form collaborations, world premieres, family-friendly events, late night Did you miss out on this year’s National Arts Festival (NAF)? Never fear; Cape soundsessions, talks and workshops there is Town’s favorite arts festival is back! The good people behind the annual something for everyone at this original festival. This Grahamstown calendar highlight are, once again, hosting the Cape Town October, soundfestival features new music from Fringe Festival. From September 21 to October 8, Mother City audiences will prominent composers including Oscar Strasnoy, be treated to some of the spectacular magic from the Eastern Cape event. Sally Beamish, Diana Burrell and John de Simone, as The affair is set to showcase over 80 acts across a number of genres, such as well as ground-breaking performances from some drama, dance, comedy, performance art, illusion, music and more – although, of the most exciting and cutting edge contemporary organizers are aiming to establish the popular annual event primarily as a music ensembles from around the world including theatre festival. This major showcase is one of the biggest in the Mother City Icebreaker, Ensemble Klang, 2e2m and Red Note. . The Cape Town Fringe Festival is all about fresh new theatre, dance, and Continuing its series on ‘endangered’ orchestral comedy by local and international artists. This festival will rock Cape Town and instruments, this year soundfestival shines a spotlight the line-up includes firm favorites like Police Cops (an acclaimed comedy from on the viola. Featured artists include renowned the UK), and the national debut of a local adaptation of The Gruffalo. contemporary violist, Garth Knox, who returns to perform in his hometown of Aberdeen. HOSPITALITY

an opportunity to entice travellers that you should be emphasising in your live only a few hours away and are marketing campaign? How simple often considering shorter breaks. The you make the whole process. Consider trick here is to really enhance what your online booking system and how your immediate local area has to offer. easy it is for customers to navigate. It could be beautiful walking trails to If you can go the extra mile to offer attract travellers from a nearby city or personalised services you’ll be one a little-known history gem that people step ahead too. 2018 will want to see for themselves. What Hotels Must Mixing business and pleasure Solo travellers While some business people have A few years ago, you might not always mixed business and pleasure, have seen many solo travellers but it’s set to become an even bigger the eagerness to try new things and trend. Employees that are travelling FOCUS ON seize the moment means you can for work still want to experience the expect more lone travellers showing local culture and see some of the VW BUREAU is on the rise. It’s a simple aspect to up at your hotel in 2018. For these sights that make the destination stand demonstrate within your marketing travellers, safety is often a concern so out. To attract these customers, you’ll hen it comes to marketing a efforts. If you offer great food within show off the steps you take to ensure need to demonstrate that your hotel Whotel business you’re in for your hotel, you could draw in more the best possible level of protection not only has the business essentials, some tough competition. Being customers by shouting about it. If food for your guests. Having a community such as good internet connection and aware of the wider market trends is an area that you struggle with as an area where solo guests can mingle and workspace, but is well placed for can help you get ahead of the curve establishment, why not try partnering strike up new friendships is a bonus spending an hour or two exploring the by understanding exactly what with some of your local restaurants, too. area in the evening. holidaymakers are looking for. We’ve takeaways, and street food vendors to identified the five areas you should be give travellers what they want. Taking control considering now for 2018. Gone are the days when you have KEY DRIVERS Local travel to head to a travel agent to book a Foodie tourism More people are realising they don’t holiday. Today’s travellers are keen to › Healthy consumer spend- Perhaps inspired by mouth-watering have to travel long haul to have unique take full control to create the holiday ing: Incomes are rising, along snaps on Instagram, foodie tourism and inspiring experiences. It gives you of their dreams. What does this mean with home values and stocks. That points to more income and more confidence to spend it. › Intense airline competition: Downward pricing pressures are at play thanks to a mix of low fuel prices, international com- petition, and low-cost entrants. That may be tough news for air- line industry margins, but low fares drive spending throughout the travel sector. › Healthy corporate travel de- mand: Strong economies drive business activity. Business trav- el is projected to grow by more than 6 percent. SOURCE: DELOITTE SMALL IS THE NEW BIG: Hotels should start focusing on solo travellers to boost their brand. COVER STORY Voyager’s World | September 2018 | P26 Voyager’s World | September 2018 | P27

Come hell or high water, There’s no stopping India’s cruise tourism.

the Blue Economy of India, the cruise line,” says Ratna Chadha, Chief Ex- country where outbound cruise tour- companies are hoping the tax climate ecutive, TIRUN. ism is concerned. However, with the such as customs duties and GST will “The nearest port for Indians at the changing trends in consumer prefer- India has become more customer-friendly and moment is Singapore. Hence we came ences, outbound cruise tourism will in accordance with international up with our fly cruise offer for Sin- be one of the fastest growing verticals been ag- norms. gapore sailing. Also, a myth around in the hospitality industry for coming gressively “Tax exemptions for at least 10 years cruises is that they are expensive. One years. will definitely entice more interna- should notice that the cruise vacations develop- tional cruise liners to homeport in are affordable now in comparison to A double-digit growth India. These proposals have also been the flight and land travel as it comes 2017-2018 was a promising year for CAROLINE DIANA within the country and overseas. personalized services like Fireworks ing the potential of its supported by the Ministry of Tourism inclusive of all,” says Chadha. cruise tourism in India, which saw The government has also zeroed in on At Sea, a wide array of Indian veg- rivers and seas and we and Shipping which is a very positive As far as other destinations are con- nearly 1.6 lakh cruise tourists in the ndia’s cruise tourism is beginning Mumbai as India’s cruise tourism hub etarian and Jain cuisine, international sign. The government is also spend- cerned, India is still an emerging country. The future looks bright for to display signs of future potential. and places like Sassoon Dock, Sewree and Indian DJs, and venues that can have already received I Maximum ing a large amount of money on the The government, as well as industry Fort, KanhojiAngre Island, Mandwa, host receptions of up to 1,000 people, interest from foreign ports to improve the infrastructure players, are now trying to break the efforts Alibaug, and Vijaydurg have been cruises are becoming an alternative and align into international standards. myth that cruises are expensive and identified as potential tourist spots. for a destination wedding,” explains players to set up manu- have been Foreigners are able to now get vi- are unveiling newfangled strategies Preparations are in full swing to add Rawal. facturing of hovercrafts, sa-on-arrival facilities at the Indian to boost cruise tourism in the coun- put in more destinations to the list. Genting Cruise Lines is optimistic of seaplanes among others ports,” explains Gupta. try. Although the industry is grap- by the government to Meanwhile, leading industry play- the industry’s steady growth as cruis- pling with never-ending struggles like ers are navigating new ideas to drive ing today is fast reaching the wider in the country. Singapore a key destination last-minute bookings, volatile cur- develop cruise tourism in cruise tourism in India. These ap- leisure market in India. “Indian va- for Indians rency, and delays in obtaining a visa, proaches offer a playbook to small cationers no longer take long annual India. Along with ocean Several cruise companies have set industry veterans are optimistic that and mid-size cruise companies that holidays. They prefer two or three NITIN GADKARI their sights on Singapore. Indians ac- they will soon witness a sea change. cruising, the government find themselves outside the action. short holidays throughout the year and Minister of Road Transport and Highways, count for one of Singapore’s largest In 2017 when the Indian government has also taken initiatives Many leading companies are optimis- when the short holidays is clubbed Shipping and Water Resources source markets for cruising. “Most woke up to the potential of cruise tic about cruise tourism picking up in with a 2-night weekend cruise, the to develop river cruising Indians typically prefer cruises which tourism, they realized that this seg- a big way in India. For instance, Gen- vacation package is an absolute val- Udai Gupta, Managing Director, Lo- are short, close to home, have good ment can not only be a growth driv- and are working on sea- ting Cruise Lines has identified key ue-for-money deal. Year-on-year, we tus Destinations (GSA Costa Cruise flight connectivity and easy visa for- er for the Indian economy, but it can trends that have helped them chalk are finding an increase in the number India). According to a recent report, plane facilities. However, malities. Keeping this in mind, we also generate huge employment op- out a successful sales strategy. The of guests traveling on weekend cruise the growth of Indian cruise passen- have had many first-time cruisers portunities. As a result, an action plan we are still miles away company has noticed a steady rise in and feel that the segment has already gers will exceed that of China, once experience their first sailing on our was chalked out last year by Nitin the number of travelers that are opt- made its niche,” adds Rawal. home-porting becomes more popular. from becoming a cruise Mumbai to Maldives, and Cochin to Gadkari, Minister of Shipping and ing for cruises as an alternate way of Maldives itineraries from December Road Transport and Highways, who destination. spending their holidays or vacations. Betting big on home-porting Inbound looks promising to March. Our sailings in Singapore called upon the state governments “In the recent past, there have been One of the key players in the mar- According to Lotus Destinations, the during the Diwali and Christmas sea- to play an active role in promoting a lot of travelers from across India,” ket is Lotus Destinations (GSA Cos- inbound market for cruise tourism KUNAL SAMPAT son, also have many Indian travelers,” cruise holidays. Since then the Min- says Naresh Rawal, Vice President ta Cruise India). According to the is doing well. “Typically, a foreign General Manager (India), MSC Cruises says Gupta. istry of Shipping has been working - Sales, Genting Cruise Lines - Star company, India is well-positioned passenger prefers to take a longer TIRUN too has come up with a spe- in tandem with all relevant ministries Cruises, Dream Cruises & Crystal to emerge as the most sought-after cruise of at least 10-14 nights. Many global consultant was also engaged in cial campaign. “Our Campaign for and departments within the govern- Cruises. Interesting trends like des- cruise tourism destination. “The real foreigners are enjoying seeing India drawing up an action plan. This year, Singapore is going to go live with ment to develop, package, and market tination weddings on board a cruise growth and opportunity of cruise through a cruise and are spending the action plan, which emerged from Kid’s cruise free offer and Fly Cruise tourist attractions across the country. ship are also grabbing eyeballs. tourism in India are in home-porting. good amounts of money at each of these deliberations, concentrated on proposition. In this, we are offering a For starters, the government set up a “Modern day cruise ships are More international cruise compa- the ports,” says Gupta. As the govern- developing certain specific sites as at- bundled package of Royal Caribbe- joint task force headed by Secretary equipped to pose as a perfect destina- nies need to come to India with their ment realizes the importance and the tractive tourist destinations and gen- an International Cruise to Singapore Shipping and Secretary Tourism. A tion for dream Indian weddings. With ships around the year,” says Nalini benefits of the cruising industry on erating awareness about them both with return flights on Singapore Air- Voyager’s World | September 2018 | P28 Voyager’s World | September 2018 | P29

have tweaked the onboard offerings mation available. Of course, they will ocean cruising, they have also taken tailored to the Asian guests including need a cruise expert to help them nav- initiatives to develop river cruising in CRUISE TOURISM inclusive onboard activities aimed at igate through the various option. That the east and are working on even sea- INCLA RECOMMENDATIONS multi-generational families, high-end is the biggest change in the market,” plane facilities in the country. How- A GAME –CHANGER As the India Cruise Lines Association (INCLA) recently presented a White Paper, titled Recommendations for the Indian Cruise shopping, and adapted menus to in- ever, we are still miles away from be- adds Hussain. Industry to Nitin Gadkari, Minister of Road Transport and Highways, Shipping and Water Resources, River Develop- According to government estimates, cruise tourism is a Indian coming a cruise destination,” he says. game-changer for domestic as well as international travel- clude familiar favorites and regional Kunal Sampat, General Manager ment and Ganga Rejuvenation, India. The following recommendations were made for the Indian cruise industry: Cruise companies in India are using lers. This industry would gain potential revenue close to Rs. govern- cuisine. In view of all of these, we (India), MSC Cruises, says Indian 35000 crore for all stakeholders. Promotion of cruise tourism ment believe that the market will grow ex- travelers have evolved over the years every opportunity to innovate. Be- (a) Indian cabotage laws to be further liberalized to allow foreign cruise ships to ply in Indian waters indefinitely is expected to create over 2, 50,000 jobs and with this new ponentially. That said, the total cruise and they are looking forward to more sides introducing loyalty programs, (b) Development of ports and related infrastructure as per international standards initiative, the number of cruise ships visiting India could go up from 158 per year to 955 per year. realizes the benefits outbound travelers from India still bespoke experiences. “Since a cruise they are tying up with like-minded (c) Relaxation of immigration regulations including visa regulations, the filing of passenger manifest and issuance of and importance of the accounts for less than 1% to the to- holiday has something to offer for partners like tour operators, airlines, Standard Operating Procedures on training and education of personnel handling the passengers INDIA: THE WAY FORWARD tal outbound traveler so we have only every age group, one can see a spike and hotels. The cruise companies also (d) Relaxation of customs laws and regulations relating to declaration of inventory and stocks present on-board a • Certainty of berth to cruise ships. cruise ship and sealing it cruising industry on the scratched the surface,” says Hussain. in Indian travelers opting for a cruise conducting regular training programs • Ousting charges have been removed – for trade partners, organizing FAM (e) Relaxation of Indian entertainment and gambling laws for cruise liners this has reduced overall cost Blue Economy of India, holiday,” he says. trips, and are using both digital pro- (f) Introduction of capital subsidy for sea/ocean cruises considering the capital-intensive nature of cruise industry • Discount of 42-66 % allowed in Port Charges Greater awareness He added that the current government we are hoping that the There is greater awareness of the motions and traditional marketing to (g) Direct tax reforms in the form of following clarifications under the Indian tonnage tax scheme • Simplified SOPs issued for processes to has been extremely aggressive in pro- i. Requisite clarification for the cruise ship to be specifically included under the definition of ‘Qualifying ship’ options today. Earlier, Indian clients reach out to partners as well as cus- be observed by multiple agencies like tax climate will become moting India as a prominent tourist ii. Clarification that income from the sale of goods/provision of services on-board a cruise ship forms part of core knew only a few brands. Today, they tomers. port authorities, Customs, Immigration, attraction. “As India has such a huge activities of the cruise business Security, State Govt, Ship Agents, more customer-friendly. are exploring more than 40 cruise The government, rather than look- and a prominent coastline, it is the (h) Relaxation of taxation provisions for international seafarers Tour Operators etc lines around the world, and to all 7 ing at a short-term goal, needs to most obvious area which has to be de- (i) Requisite amendments under the Goods and Service Tax Law • E-Landing card system is ready for ease continents. “We are seeing growing understand the long-term benefits of NALINI UDAI GUPTA veloped to get more foreign tourists (j) Permissibility of foreign direct investment in casinos operated on-board a cruise ship of travelling among Indian ports revenue being generated by inviting interest in the luxury options grow ex- in the country to generate revenue. • E- visa introduced for online and on Managing Director, Lotus Destinations cruise vessels to come to India. They ponentially. The challenge was never Hence, maximum efforts have been 1.1. Impact of above reforms arrival visa facilities (GSA Costa Cruise India) need to make the deal attractive for a The growth of cruise sector in India would lead to the substantial development of local tourism economy and other about the ability to afford. Rather, it put in by the government to develop • Cabotage waived for foreign cruise was the lack of awareness. With the cruise liner to come and position their allied sectors like hospitality, transportation, etc., thus leading to increase in tax revenues for the government and vessels on Indian shores enabling passengers cruise tourism in India. Along with generation of employment. the cruises, assert industry veter- proliferation of information on the ships in Indian waters. to board the vessel at Indian Ports for a voyage In addition to the above, favorable reforms for the cruise sector in India would also have a positive impact on the ans. According to Tarique Hussain, internet, consumers have ready infor- along Indian shores. following areas: co-founder, Cruise Club, the industry • Cruise terminals upgraded with more (i) Facilitating backward and forward integration of allied businesses passenger amenities is on a growth trajectory and cruise INDIA CRUISE TRENDS (ii) Earnings in foreign exchange due to spending by foreign tourists/cruise liners and limiting the outflow of for- • New cruise terminals to be constructed vacation is steadily on the rise with eign exchange due to Indians opting for overseas cruises • Reputed consultant appointed by Shipping • Indians want to experience the exotics a projected 27.2 million passengers (iii) Potential of promoting the ‘Skill India’ mission by boosting skill development and generation of employment Ministry to draw up a roadmap for The cruise • They are willing to take longer cruise vacations expected to set sail in 2018 globally. (iv) Procurements by cruise liners and tourists from India to promote ‘Make in India’ initiative Cruise Tourism in India. They have • Travelers are more active, seeking for adventures “Cruise vacations are getting more industry (v) Facilitating simpler tax and regulatory processes to promote ‘Ease of Doing Business in India’ projected that the number and more popular as ‘the new vaca- and activities onboard of tourists is likely to go up to SOURCE: INCLA tion.’ Within a 4-6 hour flying radius in Asia, • Willing to pay a premium for the experience 4.5 million by 2042-43 from India, there are currently world- including • Cruising preferred with multi-generations family/ friends class ships available from ports such as Singapore and Hong Kong,” he India, will continue to says. experience robust dou- He added that cruise lines have recog- ble-digit growth due to nized the need to bring their best ships and amenities to the region to attract the deployment of new- Asian travelers. “The cruise industry er and bigger tonnage. in Asia, including India, will contin- ue to experience robust double-digit growth due to the deployment of these TARIQUE HUSSAIN newer and bigger tonnages. Also, they co-founder, Cruise Club GLOBALTRENDS Voyager’sVoyager’s World World | September | August 20182018 || P31P31

HOW TO CATER TO FAMILY

VACATIONSTour operators must first understand consumer behaviour to offer better service. Here are the trends and opportunities when dealing with family holidays.

VW BUREAU 2018’ survey also looked into who was of travelers are unique and diverse,” among these two groups (48% and quality time with the family (67%) and or grandchildren and 19% with extended trips in the past year. 4-7 nights is the forward to relaxing (74%), getting away included in family vacations and found explained John Brown, CEO, 46% respectively). Chinese and getting away from routine (61%) the family. On average, Malaysians went most popular duration of Singaporean from routine (65%) and quality time with ccording to a recent research by that while 35% of global travelers have Agoda. “All families have different Thai travelers are the least likely to most while on family trips. The top three on four family trips in the last year. family trips. Singaporean travelers family (64%) the most while on family AAgoda, one of the world’s fastest taken a holiday with grandparents, requirements, which is why we pride investigate new cultures on their trips, concerns Aussies have during family 4-7 nights is most popular duration look forward to relaxing (70%), quality trips. The top three concerns Brits have growing online travel agents (OTAs), travelers from the UK and Australia ourselves in offering an array of (both 29%). trips are falling sick (31%), the standard Malaysian family trips. Malaysian time with family (70%) and trying new during family trips are the standard of seven out of 10 families globally take at are the least likely to have done so, accommodation options from hotels, of the accommodation (24%) and having travelers look forward to quality time things (54%) the most while on holiday accommodation (28%), getting sick least two family vacations a year, with with only 13% and 20% of travelers holiday homes or fairytale castles at a Biggest concerns disagreements with their family (13%) with family (80%), relaxing (70%) and with family. The top three concerns (17%) and having disagreements with Asian travelers taking more than twice embarking on them respectively. budget that suits them. Furthermore, When examining anxieties relating trying new things (52%) the most while Singaporeans have during family trips are family members (11%). Nearly a third as many family trips as their Western Thais (66%) and Indonesians (54%) families can use Agoda’s family- to family travel, concerns about China on family trips. The top three concerns falling sick (37%), having disagreements (27%) have said that they don’t have any peers (five trips a year versus two). were most likely to have included friendly filters to find places with falling sick (36%), the standard of About 69% of Chinese travelers have Malaysians have during family trips with the family (23%) and the standard concerns. The Agoda ‘Family Travel Trends grandparents in their holiday plans. babysitting or kids clubs, additional accommodation (21%) and family traveled with their core family in the past are falling sick (44%), the standard of accommodation (17%). 2018’ survey found that just 18% of This trend is also reflected when facilities such as kitchens or to request disagreements (16%) ranked highest year, 9% with extended family and 30% of accommodation (19%) and having United States travelers globally take only one fam- looking at extended family members adjoining rooms, providing a more for family travelers globally. with grandparents and/or grandchildren. disagreements with their family (16%). Thailand About 65% of American travelers have ily holiday a year, while over 34% with Thais and Indonesians most likely enjoyable overall booking and travel Brits seemingly have the least worries On average, Chinese travelers went About 86% of Thai travelers have traveled with their core family in the past have taken more than five family trips to include siblings, cousins, aunts and experience.” when it comes to family holidays, with on three family trips in the past year. Philippines traveled with their core family in the year, 11% with their extended family in the past year. Asia dominates this uncles in their vacation plans. nearly a third (27%) saying that they 1-3 nights is most popular duration of About 75% of Filipino travelers have past year, 66% with their grandparents and 23% with their grandparents and/or multi-holiday trend with a remarkable It is not just family members that the Quality time with family is the have no concerns at all. Chinese family trips. Chinese travelers traveled with their core family in the past and/or grandchildren and 33% with grandchildren. On average, American 77% of travelers from Thailand and Americans, British, Australians and biggest driver for family travel look forward to relaxing (65%), quality year, 37% with their extended family their extended family. On average, Thai travelers went on three family trips in the 62% from the Philippines, claiming to Chinese don’t travel with, they are Agoda ‘Family Travel Trends 2018’ time with the family (65%) and trying and 53% with their grandparents and/ travelers went on eight family trips in the With longer working hours and past year. 4-7 is the most popular duration have taken five or more family breaks also the least likely travelers to go facts by market: new things (44%) the most while on or grandchildren. On average, Filipinos past year. More than 14 nights is the most of American family trips. American in the past year. Conversely, only 7% away with other groups of friends, countless distractions from modern family trips. The top three concerns went on seven family trips in the past popular duration of Thai family trips. travelers look forward to quality time of British travelers took more than five with only 22% of Americans, 23% of living preventing families from Australia Chinese have during family trips are year. 4-7 nights is most popular duration Thai travelers look forward to spending with the family (69%), relaxing (67%) family trips, with the UK also most Brits, 26% of Australians and 27% of spending time with each other on a falling sick (45%), having disagreements of Filipino family trips. Filipino travelers quality time with family members (66%), and getting away from routine (65%) the likely (34%) to take only one. Chinese having done so in the past day-to-day basis, it’s no wonder that About 71% of Aussie travelers have with their family (20%) and the standard most while on family trips. The top three year. Meanwhile, almost half (48%) travelers globally look forward to traveled with their core family (parents of accommodation (13%). concerns Americans have during family Trend towards shorter, more of travelers from the Philippines tie quality family time (68%) the most and children) in the past year, 8% on family trips. Relaxation (66%) and with extended family and 20% with Cost, safety and activities were the top global trips are falling sick (23%), the standard frequent family vacations up with a group of friends for some Indonesia trying new things (46%) came out as grandparents and/or grandchildren. of accommodation (20%) and not having While family travel is growing globally, of their vacations, closely followed second and third preferences. On average, Aussie travelers went About 81% of Indonesian travelers have considerations for when planning family holidays enough privacy (14%). Nearly a quarter details of who with and for how long by Vietnamese and Malaysian family British and Singaporeans are the on two family trips in the past year. traveled with their core family in the past of Americans (23%) don’t have any families take vacations varies across travelers at 43% and 40%. compared to holidays with non-family or alone. most adventurous on family trips. 4-7 nights is most popular duration year, 31% with extended family and 54% concerns. the globe. A 4-7 night stay is the most Exploring new cultures as a family of Aussie family trips. Aussies look with grandparents and/or grandchildren. popular duration for family holidays Hotels still dominate family travel experience is most popular forward to relaxing (69%), getting On average, Indonesian travelers went Vietnam globally but there are large variances accommodation preferences on five family trips in the past year. look forward to quality time with family relaxing (63%) and trying new things About 62% of Vietnamese have traveled across markets. In the UK, a 4-7 night More people used OTAs (international 1-3 nights is most popular duration of (78%), relaxing (69%) and trying new (36%) the most while on family trips. with their core family in the past year, stay made up 41% of family travel in and local) to book family holidays in Indonesian family trips. Indonesian things (52%) the most while on family The top three concerns Thais have during 20% with extended family and 37% with the past year, compared to only 20% of the last 12 months according to the travelers look forward to quality time trips. The top three concerns Filipinos family trips are falling sick (31%), the family travel for Thais. Instead, family grandparents and/or grandchildren. On findings of the Agoda ‘Family Travel with family (68%), relaxing (52%) and have during family trips are falling sick standard of accommodation (24%) and average, Vietnamese travelers went on vacations of more than 14 nights are Trends 2018’ survey which also trying new things (49%) the most while (34%), the standard of accommodation not having enough privacy (13%). taken by almost a third of Thais but four family trips in the past year. 1-3 revealed that hotels are still the most on family trips. The top three concerns (28%) and having disagreements with nights is the most popular duration of only 11% of Malaysians. Vietnamese, popular accommodation for families, Indonesians have during family trips the family (17%). United Kingdom Malaysian and Chinese families are Vietnamese family trips. Vietnamese followed by holiday homes, B&Bs are falling sick (47%), the standard About 70% of British travelers have most likely of all travelers to take 1-3 travelers look forward to spending and all-inclusive resorts. Cost, safety of accommodation (19%) and having Singapore traveled with their core family in the past night vacations. quality time with family (61%), relaxing and activities were the top global disagreements with their family (13%). About 65% of Singaporean travelers year, 5% with extended family and 13% (60%) and exploring new cultures (46%) considerations for when planning have traveled with their core family in with grandparents and/or grandchildren. the most while on family trips. The top Asian travelers engage in more family holidays compared to holidays Malaysia the past year, 12% with their extended On average, British travelers went on three concerns Vietnamese have during multi-generational and extended with non-family or alone. About 74% of Malaysian travelers have family and 20% with their grandparents two family trips in the past year. 4-7 family trips are getting sick (43%), the family trips “The family travel segment is growing traveled with their core family in the and/or grandchildren. On average, nights is the most popular duration of standard of accommodation (19%) and The Agoda ‘Family Travel Trends rapidly and the needs of this group past year, 37% with grandparents and/ Singaporeans went on three family British family trips. British travelers look disagreements with the family (18%). Voyager’s World | September 2018 | P32 EXECUTIVE HIRES

Jurgen Bailom Deepak Kolhekar President&CEO GM, Sarovar Hotels and Resorts Zen Cruises Rajkot

ssel Group has appointed eepak Kolhekar has joined EJurgen Bailom as President DSarovar Hotels and Resorts & CEO of Zen Cruises Private as General Manager at Marasa Limited, an Essel Group enterprise. Sarovar Portico, Rajkot. He will Bailom will steer the company on be overseeing the sales, marketing, a course to captivate Indian cruise and operations at the property. In passengers with an offering par Bikash Gautam his previous role, he was associated excellence. With a career spanning Director of Sales with The Park, Navi Mumbai as over 30 years in the cruise industry, Renaissance Bengaluru Associate Director of Food & Bailom was President & CEO Beverage. Kolhekar’s achievements ikash Gautam has been of Grupo Vidanta Cruises prior Sathya Mohan include winning the ‘‘Visionary appointed as the Director of to Essel Group. He has also held B Head of Sales, Director Food & Beverage.” He was Sales at Renaissance Bengaluru. senior Corporate Director positions Ramada Plaza Guindy, Chennai also nominated the “Top 100 Future In his new role, he will be leading within several of Royal Caribbean’s Leader in Hospitality Magazine.” the management in strategizing athya Mohan has been appointed brands such as SKY SEAS, TUI Kolhekar holds a degree in hotel sales objectives and marketing as the Head of Sales of Ramada and Celebrity Cruises, and most S management and has more than 15 communications to increase profits. Plaza Guindy Chennai. She will recently as the COO & VP of Royal years’ experience in chains like The Bikash received the Golden Circle be responsible for all the sales and Caribbean Cruise Lines Pullmantur. Park, Radisson, and the Taj Group. award for 2011-12, Chairman Circle marketing activities for the South by Marriott Hotels at Cancun- Indian luxury property. Mohan Mexico, for high performance brings with her an experience of in 2012-13 and Certificate of more than a decade and has worked Achievement by Marriott Hotels with premium luxury hotels. Her India for high performance in 2013. last assignment was with Le Royal Meridien, Chennai.

Abhishek Rajagolkar Market Director of Mitalee Karmarkar Sales & Marketing – TN Head-Marketing & Marriott International Communications South African Tourism, India bhishek Rajagolkar has been appointed as the Market outh African Tourism has A Manuj Ralhan appointed Mitalee Karmarkar Director of Sales & Marketing for S Director-Operations, as the head of Marketing and Marriott properties in Tamil Nadu. Pratiti Rajpal JW Marriott Hotel, Pune Communications, India. Mitalee He is a seasoned hotelier with Director - Marketing & joins South African Tourism from over 13 years of experience in the he JW Marriott Hotel in Pune Communications the Consulate General of Sweden hospitality industry. Rajagolkar’s has appointed Manuj Ralhan Andaz Delhi T where she was the senior officer for key focus areas includes developing as the Director of Operations. With ndaz Delhi has appointed communications, media and cultural and implementing sales and over a decade of experience in the Pratiti Rajpal as the hotel’s A affairs for the past four years. marketing strategies for all Marriott- hospitality industry, Ralhan will be new Director of Marketing Her appointment comes as South managed properties in Tamil Nadu. leading the business and strategic Communications. In addition to African Tourisms aims to boost its operations of the property. During He overlooks eight properties in this, she will continue to manage brand image. Her responsibilities his 16 years in the hospitality Tamil Nadu, including The West, the Marketing Communications include developing, implementing industry, he has conceptualized, Sheraton Grand Chennai Resort function for Park Hyatt Goa and managing strategies to help the spearheaded and turned around & Spa, Courtyard by Marriott, Resort and Spa. With almost a country achieve this goal. Mitalee Fairfield by Marriott OMR, Four numerous F&B outlets in various decade of experience in luxury and has over 11 years of experience Points by Sheraton Mahabalipuram luxury hotels. He has worked with hospitality industry as a Marketing in the communications and media Resort and Convention Center brands like The Oberoi Amarvilas, Communications professional, industry and has held a variety of Chennai, Fairfield by Marriott Agra; Taj Rambagh Palace, Jaipur, Pratiti is adept at facilitating marketing, business development Sriperumbudur, Fairfield by and Four Seasons Resort and integrated communications & communication roles and comes Marriott Coimbatore, and Courtyard Shangri-la’s Villingili Resort & Spa campaigns and is a social media with a wealth of experience in the by Marriott Madurai. in Maldives. evangelist. tourism industry. Voyager’s World | September 2018 | P35 India bets big on MICE he Ministry of Tourism has recognized TMeetings, Incentives, Conventions and Exhibitions (MICE) as a ‘Niche Tourism’ product in order to overcome the aspect of ‘seasonality’ and to promote India as a 365 days’ destination and attract tourists with specific interests to India. While no targets have been fixed, the Ministry of Tourism promotes India as a preferred destination in the tourism-generating markets for its various attractions, tourism products and destinations of the country, including MICE Tourism, for increasing India’s share in the global tourism market. MICE Tourism is also promoted under the Global Incredible India media campaign, through road shows and seminars. A road show to promote MICE Tourism was recently organized along with India Convention Promotion Bureau (ICPB) covering France, Belgium & Switzerland in June. The Ministry of Tourism has appointed a professional agency for conducting a study to provide a roadmap for strengthening the MICE industry in India. IT provides financial assistance under Market Development Assistance (MDA) scheme to ‘Active Members’ of India Convention Promotion Bureau (ICPB) towards bidding for International Conferences/Conventions, thereby bringing more MICE business to the country. Ministry of Tourism also provides Central Financial Assistance to the State Governments/UT Administrations for development of tourism infrastructure including the setting up of convention centres under the existing schemes. The government launched the e-Visa scheme in 2014 and presently nationals of 165 countries are covered under this scheme, which also includes the category of e-Conference Visa. The SHOULD INDIAN CITY HOTELS e-Conference Visa is for attending a conference/ seminar/workshop organized by a Ministry or Department of the Government of India, State Government or UT Administrations and their sub-ordinate/attached organizations and PSUs. LOOK AT MICE AND LEISURE? The India Convention Promotion Bureau (ICPB) has been set up under the patronage of the Ministry of Tourism to promote India as a venue for International Conferences and Exhibitions with members comprising national airlines, hotels, travel agents, tour operators, tourist transport operators, conference organizers, etc.

ROHIT HANGAL International Hotel brands see an opportunity to multi-use models, creating MICE infrastructure and taking into consideration the penchant for Hoteliers should take a cue from markets such as Bangkok, Singapore, Dubai fix their brands and get professional management will add immense value to their bottom lines. your countrymen to use hotels for weddings, he global Business Consultancy, Cushman & to one of the world’s fastest growing hotel The new age city hotels have created a system of anniversaries, birthdays, retirement send-offs, kitty TWakefield reported that the Indian hospitality and Kuala Lumpur, where it pays to create a larger ‘source market base’ and construction markets. In the world changing Hotel milking the already drained ‘Corporate Cows’ or parties and even child-naming ceremonies, the sector will add 52,000 new hotel rooms to be added in use sounder yield management techniques. ownership dynamics from traditional hotel owners the homegrown Revenue Manager’s diktats. The market for MICE will not go out of fashion in a the next five years). This will lead to a rise of over 65 and operators to the new real estate developers, Revenue Manager’s role (primarily an imported hurry! Irrespective of the size of the hotel or its per cent in total hotel inventory in India. The National who go by the name of ‘Asset Creators’! In a new- concept), was introduced into the Indian hotel system star category, it would help if an Event venue is found love of creating wealth, hotels are now a by the big multinational chains to maximize revenue. incorporated, especially in India. Some European Capital Region (NCR) alone is expected to contribute Indian city hotels other than those in Delhi have where it pays to create a larger ‘source market base’ big part of the scheme to generate recognition and The Revenue Manager is accorded with powers to hotel brands, which do not have MICE as part of around one-third to the total expected hotel rooms successfully driven the leisure market out and chased and use sounder yield management techniques. accrued valuation to raise more funds to expand the standard design plan are now customizing to supply during the period. the MICE segment to Bangkok, Colombo and Kuala Unlike other industry sectors, like the FMCG, Pharma their real estate ambitions. In such an era where the take on the Indian desire to celebrate! It does not Diminishing occupancies, increasing inventory, too Lumpur. In comparison to occupancies from Monday or the Banking sector, Indian City hotels have been hotel ownership is myopic towards any long-term make so much difference to add an event venue, much reliance on corporate business has taken the As more and more hotel builders go to Wednesday, weekend business in hotels fluctuates extremely shy of creating and nurturing new market business plan, management is pressurized to cater even if you do not wish to manage it on your own. wind out of its sails. wildly. I would love to see the hotels provide their segments, especially targeting MICE! to the whims of making quick money, without a in for multi-use models, creating While doing business in India, there is always The aggression showed by all and sundry in creating ‘variations in occupancies’ figures, as eagerly as they It is surely not rocket science that Indian cities at desire to create a market, which involves a bit of MICE infrastructure will add ‘Outsourcing’! wealth in form of building hotels has resulted in the flaunt their ARRs. most times are down by 60 - 70% from Thursday to patience and hard work! Of late, there has been a concerted effort by leading present glut. The last few years have seen India’s city The positives from spiralling rates in the early part Sunday, i.e., would be over a minimum of 200,000 Leafing through newspaper articles which immense value to their bottom lines. hotel brands such as Marriott, ITC Hotels, Hilton hotels rise out of nowhere and touch record ARRs of the decade have resulted in the mushrooming of unsold room nights! There has been virtually announce hotel projects in India (especially the and Taj to create separate marketing teams to and occupancy rates and soon the inevitable fall from alternative accommodation like service apartments, no effort being made by any of the major hotel ones announced by real estate biggies), it’s quite reach out to the MICE segment. Marketing MICE grace. Some, who justified the prevailing rates due guest-houses and homestays. Some service associations to help hotels tie-up with tourism surprising that some of them have not even moved supersede the sales team’s control over evaluating requires different skill-sets, not necessarily align to ‘India Shining’ syndrome, have now conveniently apartments which offer excellent value for money boards, deal with major MICE Networks or even from the drawing board stage, for about a year. The clientele and negotiated rates. Conflicts of interest with that of the Revenue Managers. Hotels should disappeared. In an era of higher occupancies due and have given three-star and four-star properties a travel companies to help create a transparent announcement of new hotel projects with leading between the Revenue Manager’s short-term goals create a business model, where Event managers, to limited inventory and a growing economy, what run for their money. Companies are also creating their room rate mechanism combined with a sound world hotel brands, adds value to the project’s and the end result of creating a long-term sustained Associations and Professional Conference surprises more, is the utter lack of foresight to plan own in-house accommodation options. And truth be promotional strategy that would help generate real estate component and gets the necessary ‘pre- business relationship is one of the key factors for Organizers (PCOs) are partnered with and for the increase in inventory compounded with a told, hoteliering can be outsourced and learnt, in business from varied markets such as MICE or public issue’ attention from media. Word is soon hotels to refuse to look for alternate sources. considered as part of their distribution strategy. slowed economy. Indian City hotels continue to order to provide the services professionally. leisure. bound to get around and hotel brands will get tired Apart from the corporate MICE, that is always And Yes. Commissions are important! They work disregard opportunities to create new markets for Hoteliers should take a cue from markets such as With the expanding hotel scenario, wherein all and of attaching their brands to projects on the drawing welcome, Indian Hotels across sectors have a large in most international markets and will do good in their properties. Bangkok, Singapore, Dubai and Kuala Lumpur, sundry see themselves as a hotel owner and the board. As more and more hotel builders go in for portion of revenues arising from Food & Beverage India as well. HOSPITALITY Voyager’s World | September 2018 | P37 CAPA-ACTE Global Summit to be held in Dec Flood to impact Kerala’s tourism income VW BUREAU in the state. During CY2017, domes- VW BUREAU tic tourists to Kerala grew by 11.4% he August 2018 flood in Kerala to 147 lakh tourists while foreign ollowing sold-out conferences Thas severely affected the econo- tourist arrivals (FTA) grew by 5.2% Fin New York, Singapore and my. The deluge has been widespread, to 10.9 lakh tourist. Total foreign ex- Rio this year, the Association of affecting 10 of the 14 districts in the change from the tourism sector during Corporate Travel Executives (ACTE), state. Ernakulam district, the largest CY2017 grew by 8.3% to Rs 8,392 in partnership with CAPA – Centre tourism (and industrial) contributor to crore while the total revenue from for Aviation (CAPA), will be bringing the state economy was severely dam- tourism grew by 12.6% to Rs. 33,384 the next edition of the CAPA-ACTE aged, with the main airport into the crores. Global Summit & Corporate Lodging state (Kochi) shutting for two weeks. As per the Ministry of Tourism, Ker- Forum to Sydney on December 3 and Throwing more light, Pavethra Pon- ala has 418 hotels and 12,672 rooms, 4. niah, Vice President and Sector Head, 46% of which are in the premium With a proven track record of ICRA, says, “Our interaction with (4-star and above) category. ICRA attracting 400+ senior executives the local tourism industry in Kerala research is tracking an incremental from the corporate buyer community indicated an optimism about an early pipeline inventory of about 1,500 plus and travel industry, the CAPA-ACTE rooms in the premium segment. This Global Summit & Corporate Lodging apart, the state is a Meetings, Incen- THE NEXT EDITION: CAPA-ACTE Global Summit & Corporate Lodging Forum will be held on December 3 and 4. Forum will be the largest gathering Tourism business in Kerala tives, Conferences and Exhibitions (MICE) destination for several Indi- of corporate travel executives in the the aviation industry and the traveller, is bound to be affected, IN TROUBLED WATERS: FTA cancellations have started across Kerala, an corporates. The state has a vibrant particularly in the heavily-hit Idukki district and in Kumarakom. southern hemisphere. modern technologies and game Adopting the theme, ‘Embracing With a proven track record of attracting 400+ senior both from domestic as well houseboat culture, which is part of changers that will help transform in Cochin and Trivandrum, the bigger Given Kerala’s high dependence on Change,’ the conference will begin foreign travellers. the broader Kerala appeal and tourist executives from the corporate buyer community and travel programmes, save costs and business districts during and post the tourism, coordinated efforts by the with big picture keynotes on the circuit. Several ancillary services like generate efficiencies. tourist guides, cabs, small tour oper- flood. However, a recovery from do- public and private sector at build- demographic, geopolitical and travel industry, the CAPA-ACTE Global Summit & Corporate ACTE Global executive director recovery panning out over the next ators and food and beverage (F&B) mestic business travellers can be ex- ing-back-better will be critical for economic climate shaping our world, Lodging Forum will be the largest gathering of corporate Greeley Koch, said: “Since 2012 quarter. However, this might take lon- outlets also depend on tourism-based pected in the next two months as un- reducing the recovery period for the setting the scene for more detailed travel executives in the southern hemisphere. ACTE Global has been bringing the ger based on history and our analysis, revenue. avoidable business travel tends to pent tourism industry. Apart from repairing discussions on the latest travel industry corporate travel industry together which indicates that the return of for- Tourism business in Kerala is bound up and will flow back. On the flip side, physical damage, managing global trends and practices. in Australia and New Zealand. Our eign tourists might be more gradual, to be affected, both from domestic as MICE traffic has a longer booking perceptions to nurse inbound travel Keynote speaker and renowned social the number of panel sessions and industry topics and the ‘Tech Studios’, singular focus is to make sure that the over a 12-16-month period. Domestic well foreign travellers. FTA cancella- window of up to 6-8 months, once lost back to normalcy will be important. demographer and commentator, restructured the educational sessions where select suppliers will undertake corporate travel buyers have the latest travelers would return faster.” tions have started across destinations to other destinations, is an opportunity Going by experience, recovery is a Bernard Salt, will reveal insights to deliver instructional workshops fast- fast-paced demos showcasing the insights and knowledge about the With abundant natural beauty, Kerala in Kerala, more so in the heavily-hit cost. Several MICE events in Kerala, function of several factors- geograph- into the social, generational and that will provide attendees with best latest technological solutions to common ever-changing industry,” said Greeley is a key tourist destination in India, for Idukki district (Munnar, Thekkady) including long planned destination ic spread and extent of damage, the demographic matters that will impact practice methodologies for sourcing and travel pain points. Koch, executive director at ACTE domestic and inbound tourism alike. and in Kumarakom. Domestic busi- weddings and conferences, some even speed and quality of recovery, afford- business and travel programs. CAPA negotiating air, accommodation, TMC The subjects covered at the conference Global. “Through the years, we have Travel & tourism accounts for ~10% ness travellers have a shorter week- during December, have relocated to able low-cost connectivity for the executive chairman Peter Harbison and ground transportation contracts. are designed to be buyer-centric, conducted ACTE Research to identify of Kerala’s gross state domestic prod- long booking window, with immedi- other destinations in Goa and North traveller community and the profile of will deliver a high-level overview of In addition, brand new innovations will helping corporate travel executives trends and then bring the discussion to uct (GSDP) and for ~25% of the jobs ate cancellations from this segment India. tourists. global strategic aviation trends and provide much needed variation to the to improve their understanding of life through our in-person events. We developments. conference format. These innovations issues such as the latest strategic look forward to working with CAPA As part of an initiative to refresh include the ‘Learning Labs’, an open developments in global aviation: the to bring another event to Sydney that the traditional conference format, learning environment consisting of 20- impact of new aircraft, new business covers the corporate travel industry in CAPA and ACTE have cut back on 30 minute presentations on cutting edge models and airport systems on both a way that is innovative and unique.” Kerala Travel Mart on Sept 27 VW BUREAU its time-tested as well as new products of Kerala and establish firm business ending out a strong message that links by bringing together internation- Sameer Sethi Stourism in the flood-battered Ker- ally reputed buyers and sellers and ala will be back on the rails in dou- tour operators under one roof.  Fully Browser based Software Awarded elevated to VP “Best Online Product” CALENDAR 2018 ble-quick time, Kerala Travel Mart The new products launched by the Multiple User Login  at IITM, New Delhi, 2017 Sameer Sethi (KTM), India’s largest tourism sector state government like the Malabar has been conclave of stake-holders from across River Cruise project, focusing on nine promoted the world, will hold its biennial meet rivers in north Kerala, will be show- SEPTEMBER 2018 OCTOBER 2018 to Executive in Kochi from September 27 to 30. cased before the delegates. Enquiry Management Vice Presi- Being held in the wake of the devas- Major topics to be deliberated at the tating floods that rampaged through seminars will include enhancing the IBTM AMERICAS MEETING & INCENTIVE FORUMS dent, Percept Activ with large swathes of the coastal state, the green cover of the state, rainwater Tour Itinerary & Tour Quotation 5 - 6 EUROPE ABU DHABI tenth edition of KTM will focus on harvesting and reduction of the use MEXICO CITY - MEXICO 7 - 11 immediate effect from measures that would lead to a strong of plastic. In its previous edition, the Billing (10 types) & Credit Notes CIBTM – CHINA 11 - 13 September 2018. As Executive resurgence of tourism, which is the key themes of discussion included pro- 12 - 13 MICE INDUSTRY Vice President, Percept Activ, he mainstay of Kerala’s economy. motion of organic products, attaining BEIJING – CHINA ST. PETERSBURG - RUSSIA will be responsible for oversee- The inaugural session of the four-day energy efficiency and garbage man- Package Tour, Hotel & Vehicle Voucher ing and driving the Experiential event, being organised by the KTM agement. Marketing Business at a national Society in association with the State Tourism in Kerala has started recover- Receipt/Payment Cash & Bank entries level, building client relationships, Tourism Department, will be held at ing fast from the grim blow dealt by acquisition and retention. He will Grand Hyatt, Bolgatty, on September 27. the calamitous floods. Traffic to major also be responsible for identifying In the next three days, a series of destinations across the state has re- Auto GST Calculation & Report Generation NOVEMBER 2018 DECEMBER2018 new business opportunities and Buyer-Seller Meets, seminars and sumed and bookings ahead of the peak technologies, strategizing, creat- policy deliberations will take place season have picked up. Pro t & Loss Report ing innovative ground-breaking at Samudrika and Sagara Convention The upcoming edition of KTM is intend- GLOBAL EUROPEAN MARKETPLACE (GEM) LILTM (INT’L LUXURY TRAVEL MARKET) solutions in the B-T-L domain, and Centre at the Willingdon Island. ed to send a strong signal to the world LONDON, UK CANNES – FRANCE “The response to this edition of KTM that the state has the resilience and an 2 scaling up the range of services, 3 - 6 properties and offerings for Per- has been overwhelming with 395 over- indomitable spirit to take in its stride any cept Activ pan India. Sethi joined seas buyers and 1,095 domestic buyers adverse challenge and move forward. Special Price for Travel Agencies INR 10,000 TOURINVEST FORUM MEETING & INCENTIVE FORUMS – TRANSATLANTIC having registered as participants. The The event will send this message to the Oer for Limited Period PARIS, FRANCE the Percept Group in Chennai in CANCUN – MEXICO complete list of participants for the world through the delegates from as 6 - 7 9 - 12 2006 and served as South Head – Experiential Marketing, Per- Buyer-Seller meet will be released on many as 73 countries arriving to attend cept Activ. He played a vital role September 10,” said Baby Mathew, it. Meticulous plans have been made for For free Demo & Purchase, Please contact in growing Percept Activ’s South President, KTM Society. the accommodation of the participants, Mr. Pushkar Gokhale: +91 9822498293 | 7774098988 | 020-24466699 business exponentially. As in its previous editions, KTM will with over a 1,000 rooms having been Email: [email protected] serve as a strong platform to showcase booked in top hotels in the city. HAPPENINGS Voyager’s World | September 2018 | P39

India tourism hosts roadshow in China Bird Academy, IATA join hands The Indian tourism board kicked off the ‘Incredible India’ roadshow in Bird Academy, the education vertical of Bird Group, took a step further in Beijing, China, on August 28. Tourism minister KJ Alphons, who visited strengthening its position as a regional aviation-learning hub by collaborat- Beijing with 20 renowned travel agents, stated in a press conference that ing with the International Air Transport Association (IATA) in becoming their the country is focusing on Chinese tourists. The road show will also stop ‘Regional Training Partner’ in India. The partnership was made official during in Guangzhou, Wuhan and Shanghai, aiming to attract the high-spending a signing ceremony between Radha Bhatia, Chairperson, Bird Group and Al- Chinese tourists to India. According to figures cited by India Tourism, online exandre de Juniac, IATA’s Director General and Chief Executive Officer. Conrad searches for Indian destinations by Chinese tourists rose by 134% in 2017, Clifford, IATA’s Regional Vice President – Asia Pacific, was also present on the and the number of the Chinese people regularly practicing yoga reached occasion. Bhatia said, “We are delighted to collaborate with IATA as Regional 10 million. “We are going to have a big-time roadshow in China because Training Partner. India is among the fastest-growing aviation markets glob- it has the biggest tourist outflows. Last year, it had 144 million outbound ally and expected to become the third largest aviation market by 2025. We believe that the most important building block to any industry’s success is its tourists. India received only 250,000 of that so we are going to make people and this joint initiative will help build a talent pool of trained profes- moves so that the numbers go up dramatically,” minister Alphons said at sionals across all facets who will lead the industry’s growth.” “Today aviation the press conference. According to the UNWTO Tourism Highlights 2018 supports 7.5 million jobs in India. With the number of people traveling to, Edition, Chinese tourists spent 258 billion U.S. dollars on international from or within India expected to treble to 520 million by 2037, the demand for tourism in 2017, almost one-fifth of the world’s total tourism spending. Both trained aviation professionals will continue to grow,” said Clifford. governments are taking steps to put in place measures to accelerate the growth of China-India tourism relations. FCM wins big at world Travel Awards FCM Travel Solutions has been named “Asia’s Leading Travel Management Company” in 2018 for the eight time by the World Travel Awards. At the same World Travel Awards Asia and Australasia Gala ceremony held at InterContinental UBM India’s hosts FHIn Expo Grand Stanford Hong Kong, FCM was also named the Australasia’s Leading Travel UBM India inaugurated the first edition of Food and Hotel India (FHIn) Expo, Management Company for the seventh year in a row. The World Travel Awards which was held from September 5 to September 7 at the Sahara Star in Mumbai. are voted for by travel and tourism professionals worldwide and this accolade The inauguration of the preview expo was marked by the presence of Param Kan- recognises the commitment to excellence FCM’s teams in Asia and Australasia nampilly, Chairman and Managing Director, Concept Hospitality; Manjit Singh have demonstrated during the past 12 months. Vikram Kohli, President, FCM Gill- Corporate Chef, ITC & President IFCA; Vernon Cohelo - Chef, President WICA; Travel Solutions, acknowledged the hard work and commitment of all the FCM Thomas Schlitt, Managing Director, Messe Dusseldorf India; Paul March, Manag- offices in the network. “We are very proud of our teams in this region and the ing Director, UBM AllWorld; Yogesh Mudras, Managing Director, UBM India, and work they have done to retain these prestigious awards. We are humbled by Abhijit Mukherjee, Group Director, UBM India. The three-day Indian edition of the the recognition given by our clients, our peers and our partners. Our customers expo showcased premium products and services from around the world, present- remain our top priority – we will continue to innovate and transform their ed new ideas and solutions for an industry looking to take the next step to grow travel programs through leading technology to deliver maximum savings.” FCM and enrich their business. It served as an opportunity for industry professionals continues to invest heavily in its people and their professional development to to forge alliances with leading Indian and international hospitality chains, consul- ensure the travel management services it delivers to customers are high quality tants, suppliers and investors, while networking with premier buyers and deci- and contributing to high-performing travel programs. As a Regional winner FCM sion makers handpicked for their purchasing power. will now go on to compete in the World Travel Award’s Global category, with the winners announced November 2018.

Kargil-Ladakh Tourism Festival held Deccan Odyssey wins luxury train award The Kargil-Ladakh Tourism Festival 2018 kicked off on September 4. Chairman, Jammu and Kashmir Legislative Council, Haji Inayat Ali and Deccan Odyssey made history at the World Travel Awards (WTA), after being Advisor to Governor, Khurshid Ahmad Ganai inaugurated the two-day named as Asia’s Leading Luxury Train for the 5th time in a row. The country’s fest at Khree Sultan Cho Sports Stadium on September 4. The event premier luxury train is known for its majestic journeys and exemplary service. featured multi-ethnic traditional music and dance performances by The winners of the prestigious award were announced at a glittering cere- folk artistes of different ethnic groups of the region including Purgi, mony held at the Intercontinental Grand Stanford Hong Kong on September Dalti, Dardi. It also features traditional horse polo and archery matches. 3. Arup Sen, director, special projects, Cox & Kings, “The Deccan Odyssey has Besides, the exhibition of local art and craft on various stalls, the surpassed the definition of luxury with its unparalleled service and stunning visitors here also cherish the taste of ethnic food. The Advisor said design that not only offers unimaginable comfort but also a rare window to the main purpose of the festival is to boost the potential of tourism tour India. The WTAs acknowledges the train’s excellence in offering unique in district Kargil. He said that the tourism department must intensify experiences and extraordinary journeys.’’ The only luxury train in India that its publicity and promotional activities so as to attract the maximum traverses through all the major tourist destinations, Deccan Odyssey is also number of tourists from across the country. Ganai said that Kargil a gateway to the little known cultural secrets of the country. In the palatial district must make a mark on the international tourism map. Praising train, you discover more than one facet of India on any of its six enchanting the scenic beauty and the multi-ethnic culture of Kar gil, he added that journeys. The moving palace takes you through Maharashtra, Gujarat, Karna- more than 86,000 domestic and 4500 foreign tourists have visited the taka, Rajasthan, Andhra Pradesh, Goa and Delhi depending on your choice of district Kargil during the current year so far. itinerary. The train is also home to four resplendent Presidential Suites with exquisite decor and all modern amenities.

Girls celebrate Aviation Day in Mumbai Cox & Kings bags three awards Women in Aviation International, India Chapter in association Airport Authority of Celebrating 260 years, Cox & Kings has yet again emerged as Asia’s Leading Luxury India (AAI) celebrated Girls in Aviation Day at National College Bandra, Mumbai. Tour Operator, India’s Leading Tour Operator and India’s Leading Travel Agency at the With the vision to encourage girls to take up STEM subjects and explore career World Travel Awards, globally known to be the ultimate hallmark of excellence. The opportunities in related industries, the initiative is aimed at showcasing opportunities gala awards ceremony was held at InterContinental Grand Stanford Hong Kong and in the aviation and aerospace sectors. This initiative also aligns with the Government attended by the luminaries of the travel industry from across the world. Peter Kerkar, of India’s ‘Skill India’ initiative. As part of the program, Women in Aviation International Group CEO, Cox & Kings stated, “It is a proud moment for all of us here as these awards (India Chapter) invited students from various schools for a session on career in aviation. have been voted by peers in the industry. We owe our success to the staff who have During the seminar, were given insight into various aspects of aviation and aerospace crafted wonderful journeys for our customers and help us reach many a milestone.” such as air traffic controller, airline dispatch, pilot, aviation maintenance technician, Cox & Kings has been a consistent winner at the World Travel Awards since years. The aeronautical engineer or aviation management. Radha Bhatia, President, Women in title of Asia’s Leading Luxury Tour Operator was bagged for the 4th consecutive time Aviation International, India Chapter, said, “This is the third year that the WAI India this year. It won India’s Leading Tour Operator for the 5th time and India’s Leading Chapter is celebrating ‘Girls in Aviation Day’ and we are delighted to host the same Travel Agency for the 6th consecutive time. World Travel Awards (WTA) was estab- in Mumbai. This day is celebrated for the young girls to encourage them to choose lished to seek out and reward the very best travel organisations in the world – those aviation as a viable career opportunity. India has the maximum number of female brands pushing the boundaries of excellence and implementing ground-breaking pilots but there are many other avenues that are still unknown. With this celebration ideas. It has been acclaimed as the Oscars of the Travel Industry. Each World Travel our aim is to see girls from the state of Karnataka explore exciting careers available to Awards Gala Ceremony offers unrivaled networking opportunities to members of the them as engineers, air traffic controllers and dozens of other jobs within the aviation.” travel and tourism industry. STARTUPS Voyager’s World | September 2018 | P40 Voyager’s World | September 2018 | P41

TAKING THE ROAD LESS TRAVELED

IMAGE CREDIT: HAL GATEWOOD

CAROLINE DIANA poor children. “An entrepreneur A passionate travel entrepreneur from the U.S visited Banavasi utdoor World Sustainable Tour- and conducted a workshop on the Oism may have been in the travel has turned a small temple town entrepreneurship opportunities in the business for over eight years, but it solar field. Many such programs are still remains a lean start-up. That’s in Karnataka into a social impact in the pipeline as well,” says Kiran, partly because BC Kiran, the compa- adding that the company is working ny’s founder, chose to keep it that way. tourism hub. hard to get corporates interested in Driven by the adage, ‘One life, serve adopt-a-village projects. more,’ the charismatic entrepreneur Kiran did his MBA from the University it has not. Also, I felt there aren’t any wants his business model measured Of Western Sydney, Australia, and models of sustainable tourism in the Need of the hour more by social impact than by later joined ITC Welcomgroup, Western Ghats.” Challenges are aplenty for niche revenue. Today, Outdoor World where he was a part of the sales team. It was an intensely risky undertaking tourism business, and Outbound Sustainable Tourism is one of the few He later joined tech conglomerate, when Kiran started his business. There Travel World is no stranger to travel companies in India that focuses Intel, where he was introduced to were very few takers for voluntourism. struggles. Although Banavasi is a on ‘Voluntourism,’ a niche tourism the concept of Corporate Social Nevertheless, the troubling realities spectacular destination, not many concept. Responsibility (CSR). “It was a great did not stymie Kiran from moving people are aware of its landscape Though set up in 2010, the experience. It was here I learnt the forward. that’s punctuated by river, lakes, conceptualization of Outdoor World power of volunteering and how CSR Banavasi, a temple town in Uttara waterfalls, bird sanctuary, and of Sustainable Tourism began way back funds can change the community for Kannada, Karnataka, was the course, temples. “Many corporates during Kiran’s childhood. “I have the good,” reminisces Kiran. company’s first venture. The travel are not aware of this place and always been interested in travelling, After a nine-year-long stint in the firm has now tied up with a few are reluctant to explore. Another and some of the best times I remember corporate world, Kiran decided it schools and NGOs in the region and is challenge that still exists is that are from my boyhood days are was time to implement the acquired attempting to bring about community corporates do not want to venture travelling from Bangalore to a small knowledge in a more meaningful development through tourism. beyond Bangalore for their CSR and town in the Western Ghats where my venture. Thus began the journey into The heart of the business model is volunteering. This has hampered grandmother lived. From very early sustainable tourism. “My career in meaningful tourism. Thanks to the our efforts in making a big and days, I knew I would want to ‘travel the corporate world spanning 9 years efforts of Outbound Travel World, positive change in the community,” and live.’ That’s exactly what I am made me realize that though tourism companies like Intel visited Banavasi says Kiran, who is also keen on doing,” says Kiran, now 42. has flourished, the community around and conducted a career guidance destination marketing to promote workshop for government school places like Banavasi. students. The tech giant also shed Outbound Travel World has been light on the importance of computer working with corporates like Intel, education. This project encompassed McAfee, and CADD Centre. The 1,000 students from government company is planning similar tie-ups schools. Rotary Club, on the other with other corporates as well. hand, helped one government school by bringing in digital education. The Hope prevails club also donated projectors and Kiran is optimistic that voluntourism books on digital to the school. will soon catch up in Banavasi. “Over Every year, through the joint efforts the past five years, I have noticed that of Outbound Travel World and its people have become responsible trav- partners, the underprivileged children ellers. They care for the planet more. of Banavasi are offered free books, They look for meaningful experiences bags, and uniform. The company has that go beyond sightseeing. They want also attracted overseas volunteers, to experience authenticity in their in- SOCIAL IMPACT: Poor kids in Banavasi are given uniform and books every year. who visit the temple town and help teractions,” he says. GLOBAL TRENDS Voyager’s World | September 2018 | P42 Tourism is the world’s third-largest export sector

VW BUREAU nternational tourist arrivals grew I7% in 2017, the highest increase since 2010, according to the World Tourism Organization (UNWTO)’s latest collection of Tourism Highlights. Growth in arrivals was echoed by a strong increase in exports generated by tourism, which reached US$ 1.6 trillion in 2017, making tourism the world’s third-largest export sector. ‘UNWTO Tourism Highlights 2018 Edition’ shows that international tourist arrivals reached a total of 1,323 million in 2017, some 84 million more than the previous year and a new record. The sector has now seen uninterrupted growth in arrivals for eight straight years. 2017’s growth was the highest since 2010, led by the regions of Europe and Africa, which received increases in arrivals of 8% STATS: International tourist arrivals reached a total of 1,323 million in 2017. and 9%, respectively. International tourism receipts increased advanced and emerging destinations. by 5% in 2017. In addition to the US$ The new report also illustrates that FOSTERING INNOVATION 1.3 trillion in receipts that destinations China continues to lead global earned, international tourism generated outbound travel, having spent US$ The World Tourism Organization and the Instituto Tecnológico Hotelero, another US$ 240 billion from 258 billion on international tourism have joined forces to foster innovation and entrepreneurship in the tourism international passenger transport taken in 2017. This is almost one-fifth of the sector and to promote the digital transformation of tourism destinations, by non-residents. This raised total world’s total tourism spending in 2017, by working jointly on issues of mutual interest, in order to achieve the tourism exports to US$ 1.6 trillion, or which stood at US$ 1.3 trillion, some objectives they share. The goal is to enhance interactions between the US$ 4 billion a day, which corresponds US$ 94 billion more than in 2016. UNWTO and the ITH. to 7% of the world’s exports. Among the top markets and The World Tourism Organization (UNWTO) and the Instituto Tecnológico These strong 2017 results were destinations in the world, in 2017 Spain Hotelero (ITH) will cooperate in the execution of projects in the areas of driven by sustained travel demand for rose to become the world’s second digital transformation, sustainability and smart destinations. destinations across all world regions, most-visited destination in terms of The Instituto Tecnológico Hotelero supports the objectives of the UNWTO, and the World Tourism Organization, for its part, recognizes the significant including a firm recovery by those that international arrivals, after France. contribution that the private sector can make to its strategic objectives and have suffered from security challenges Japan entered the top ten in tourism actively promotes cooperation with private sector actors. in recent years. Strong outbound earnings in tenth place after six straight SOURCE: UNWTO demand from virtually all source years of double-digit growth. markets, including rebounds from The Russian Federation re-entered the major emerging economies Brazil and top ten of world spenders at eighth has since confirmed international with a year-on-year increase of 6% in the Russian Federation, benefited both place. Available data for early 2018 tourism’s continued strong growth, arrivals between January and April. EVENTS CALENDAR SEPT-DEC 2018 SEPTEMBER OCTOBER

25, 26, 27, 28 1, 2, 3, 4, 5 Outbound Travel Roadshow Int’l French Travel Market Bangkok, Kuala Lumpur, Jakarta, Paris, France Singapore (Optional) 28, 29, 30 4, 5, 6 India International Travel Mart India International Travel Mart Mumbai Delhi

31 Aug-2 September 12, 13, 14 Philippines Travel Mart Holiday Expo, Nagpur Pasay Philippines 26, 27, 28 Holiday Expo, Visakhapatnam

NOVEMBER DECEMBER

1, 2, 3, 4 2, 3, 4, 5 Regional Tourism Exhibition MedTravelExpo Erfurt, Germany Moscow, Russia

5, 6, 7 3, 4, 5, 6 World Travel Market Int’l Luxury Travel Market London, UK Cannes, France

23, 24, 25 6, 7, 8 India International Travel Mart Travel Turkey Izmir Hyderabad Izmir, Turkey