Hooray for Hollywood at the L.A. Screenings
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MIP-TV 2015 DAY 3 April 15, 2015 My 2 Cents: Vertical Hooray For Hollywood Latin TV Fare integrations are nally At The L.A. Screenings Flares Where having vertigo Page 3 alifornia, Here I Least Expected Come,” was written in 1921, well before INSIDE: “C raditionally, MIP-TV is not a the L.A. Screenings, which Cannes Visuals — started in 1963, but in certain market for LATAM buyers, respects it could be said that Tbut it is a great market for MIP-TV Photo Report the song anticipated the Latin American companies that sell Screenings, in the sense that to Europe, CEE, the Far and Middle Page 17 buyers and sellers alike are as East and Africa — basically regions anxious to reach the (studio) grouped under the acronyms EMEA, “gates” as the protagonist MEA, CEEMEA and APAC (Russia’s COMING UP: of the Broadway musical. current and former territories are in L.A. Screenings Guides And speaking of Broadway, APAC). for the U.S. studios, the L.A. Case in point: Caracol’s Estefanía Issues I & II Screenings will start on Friday, May exhibition suites at the Century Plaza Arteaga (pictured on the next 15, the day after the U.S. broadcast Hotel. Indie companies like Ledafi lms page) said that MIP-TV offers a May 13, 16 networks make their pilot selections and Starz Worldwide Distribution great opportunity to reach all of for the new primetime TV season will open their suites on Wednesday, Europe, as well as Asia, which has public in New York City. May 12 and be done by Friday, May been picking up and Africa, which VideoAge However, both Lionsgate and 15. Televisa will operate from May 12- is a growing market.” Record TV Paramount will start a day earlier, 14 and Israel-based Armoza Formats Network’s Delmar Andrade said that Daily on Thursday, which is a few days will be opening up shop a day earlier, “MIP-TV is one of the main markets on the go before the indies begin vacating their on Monday, May 11 and wrapping up for reaching both Eastern and (Continued on Page 4) (Continued on Page 4) The Obvious Is Bolloré’s Forte annick Bolloré, chairman and CEO of Havas, gave a Ykeynote yesterday. Billed as “an outline of the future,” it was, in reality, more “a summary of the present.” Technology is disrupting the fl ow of content. It is disrupting viewing patterns, the 30-second ad is still important but is no longer enough. Brands have to move towards being…err brands. Is it just us — or have you also heard all of this somewhere before? WE ARE Bolloré put all of these changes VIACOM down to three things (1) the dramatic INTERNATIONAL increase in DTT, (2) the rise of video MEDIA sharing platforms such as YouTube and Dailymotion (the one Orange NETWORKS has been trying unsuccessfully to sell POP CULTURE for two or three years) and (3) the STARTS HERE dramatic impact of OTT. Hindsight, as they say, is a wonderful thing. Additionally, the audience was All Rights Reserved. International Inc. ©2015 Viacom treated to a story about Bolloré getting off a fl ight in San Francisco and receiving a text at the airport offering him a discount on salmon MIPTV R7.N7 sushi — a personal favorite, www.b2b.viacom.com apparently. So impressed by this [email protected] was Bolloré that he investigated and discovered the advertiser had been (Continued on Page 4) My 2¢ Vertical integrations are fi nally having vertigo and the results will soon be companies that are content with producing content, and others focusing on distribution platforms. erhaps all my whining about the risks of integrations.” The musings returned to the same topic vertical integration is finally generating a few months later, in January 2002 with “Integrations Presults. Indeed it looks like Italy’s Silvio Are Like A House of Cards,” and again in May with Berlusconi is seeking to sell his TV broadcast “Don’t Sell Anything to Yourself.” networks; in France Vincent Bolloré’s Canal Plus Reading that Murdoch is pushing to sell Sky Europe seems to want to increase distribution platforms, and to Vodafone certainly vindicates those few cents Rupert Murdoch is looking to dispose of his share of of advice. Not that it doesn’t make economic sense Sky Europe, which encompasses satellite TV services for Murdoch, because it does. Imagine, Murdoch VIDEOAGE in Italy, the U.K. and Germany. made $7.4 billion from the sale of Sky Italia and Sky DAILY The reason is that with the advent of broadband, Deutschland to Sky Europe, which is now worth $32 AT MIPTV the distribution channel is no longer a broadcast billion. Since he owns 39 percent of Sky Europe, his prerogative. Now it is better to be content with share of a potential sale would reach $12.5 billion. STAND P-1.E14 generating content in the case of Murdoch; to focus on In effect, with three financial operations he would MAIN OFFICE: distribution platforms for Bolloré and in Berlusconi’s generate close to $20 billion, which could go toward 216 EAST 75TH STREET STE PW case, to cash in while he can. a downpayment to buy Warner Bros. (though not to NEW YORK, NY 10021 TEL: (212) 288-3933 Starting in 2001, I began to preach to the converted, keep the TV outlets, which he’d sell to help reduce the FAX: (212) 288-3424 but the “market-knows-best” balance of the proposed WWW.VIDEOAGE.ORG crowd ignored (or didn’t bother $80 billion offer, but WWW.VIDEOAGELATINO.COM WWW.VIDEOAGE.IT to read) my warnings. Now that for the WB’s formidable Netflix and Amazon have proven content production EDITOR to everyone that being vertically machine). DOM SERAFINI integrated does not make In Berlusconi’s case ASSISTANT EDITOR SARA ALESSI sense (even though they surely the numbers and scope EDITORIAL could afford to be their own are much lower, since CONTRIBUTORS ISME BENNIE (CANADA) producers) and that it is better his Mediaset is worth LUCY COHEN BLATTER to focus on broadband delivery just $5 billion, but it CARLOS GUROVICH LEAH HOCHBAUM ROSNER and leave content production to gives an indication of BOB JENKINS (U.K.) outside companies, all those “in CAROLINE INTERTAGLIA the direction in which NICOLE MEROGNO the knew” are trying to catch up. “DEAR AFFILIATES: DUE TO CURRENT ECONOMIC CONDITIONS, WE pure linear TV outlets WILL BE PUTTING YOU UP FOR ADOPTION!” ASSOCIATE PUBLISHER This is because vertically are going. Like in the MONICA GORGHETTO integrated TV companies are case of Sky Europe, only BUSINESS OFFICE now seeing big risks, since each program failure a Telco might be interested in acquiring Mediaset (to LEN FINKEL affects six of their businesses: The studio, the enter the video service operation quicker), therefore LEGAL OFFICE ROBERT ACKERMANN, network’s performance, the stations they own and the market for potential buyers is narrow. STEVE SCHIFFMAN air the programs on, the stations’ lead-ins and outs, Similarly, in France it looks like Vincent Bolloré’s WEB MANAGER MIKE FAIVRE international distribution and their cable channels. Vivendi is betting more on distribution. His strategy DESIGN/LAYOUT Years ago, if a show didn’t deliver the expected could include 8.3 percent of Telecom Italia by CARMINE RASPAOLO audience, the TV network just replaced it, leaving acquiring the shares owned by Spain’s Telefonica, ILLUSTRATIONS the losses to the production company. But now with possibly because Berlusconi is eyeing a potential sell BOB SHOCHET vertical integration, every company’s layers suffer. of his Mediaset to Telecom Italia, and therefore he As far back as October 2001, these “My 2¢” could add it to his Canal Plus TV outlet. commented on “vertical, horizontal and crooked Dom Serafini April 15, 2015 My 2¢ Vertical integrations are fi nally having vertigo and the results will soon be companies that are content with producing content, and others focusing on distribution platforms. erhaps all my whining about the risks of integrations.” The musings returned to the same topic vertical integration is finally generating a few months later, in January 2002 with “Integrations Presults. Indeed it looks like Italy’s Silvio Are Like A House of Cards,” and again in May with Berlusconi is seeking to sell his TV broadcast “Don’t Sell Anything to Yourself.” networks; in France Vincent Bolloré’s Canal Plus Reading that Murdoch is pushing to sell Sky Europe seems to want to increase distribution platforms, and to Vodafone certainly vindicates those few cents Rupert Murdoch is looking to dispose of his share of of advice. Not that it doesn’t make economic sense Sky Europe, which encompasses satellite TV services for Murdoch, because it does. Imagine, Murdoch VIDEOAGE in Italy, the U.K. and Germany. made $7.4 billion from the sale of Sky Italia and Sky DAILY The reason is that with the advent of broadband, Deutschland to Sky Europe, which is now worth $32 AT MIPTV the distribution channel is no longer a broadcast billion. Since he owns 39 percent of Sky Europe, his prerogative. Now it is better to be content with share of a potential sale would reach $12.5 billion. STAND P-1.E14 generating content in the case of Murdoch; to focus on In effect, with three financial operations he would MAIN OFFICE: distribution platforms for Bolloré and in Berlusconi’s generate close to $20 billion, which could go toward 216 EAST 75TH STREET STE PW case, to cash in while he can. a downpayment to buy Warner Bros. (though not to NEW YORK, NY 10021 TEL: (212) 288-3933 Starting in 2001, I began to preach to the converted, keep the TV outlets, which he’d sell to help reduce the FAX: (212) 288-3424 but the “market-knows-best” balance of the proposed WWW.VIDEOAGE.ORG crowd ignored (or didn’t bother $80 billion offer, but WWW.VIDEOAGELATINO.COM WWW.VIDEOAGE.IT to read) my warnings.