Who's Who in at Target

Who’s Who in CUSTOMER TEAMS at Target

As seen in WHO’S WHO IN CUSTOMER TEAMS AT TARGET ANALYSIS: Temporary Displays at Target We’ve noticed a marked increase in temporary merchandising displays utilized as part of Target’s seasonal campaigns, especially holiday and back-to-school, but even for occasions such as Father’s Day. The activity has been ramping up steadily for the last two years. This began as floorstands in apparel departments, generally merchandising small giftables such as socks and accessories. More recently, they have also stocked such items as Axe body products, Keurig K-Cup packs, and Pepperidge Patrycja Malinowska Farm Goldfish crackers. Associate Director – Content Other departments – grocery, health and beauty immediately come to mind – P2PI.org increasingly utilize sidekicks, power wings (for convenience items such as tape or turkey oven bags) and floorstands (for small giftables). Glorifiers have also made their way onto shelves in the toy department. With few exceptions, the temporary displays are always customized for Target. If pushed to give a very non-scientific guesstimate, I’d say Target saw double the number of temporary displays for holiday 2014 than the previous year. The broader in-store landscape is similarly changing as Target employs a test-and-learn method to quickly try out a variety of new in-store display initiatives. The retailer is killing those that don’t work, while rolling out more successful programs. The initiatives it is keeping seem to be those that help stores tell more stories and provide more well-rounded “experiences.”

Must-Know Terms Thought Starters n Cartwheel: A digital savings program launched n Target wants to stock exciting and innovative in 2013 with technological support from Face- merchandise, so provide exclusive product book that offers registered users hundreds of lines, SKUs or packaging – or promotions dan- in-store only discounts redeemable at checkout. gling exclusive freebies with purchase. n Channel Red: Target’s in-store digital network. n Target’s consumers are particularly interested n REDcards: Branded credit and debit cards that in health and nutrition, so offer better-for-you give users 5% off virtually all purchases at the options. store and free shipping on target.com orders. n The retailer also wants environmentally friendly n REDperks: A point-based mobile loyalty merchandise; its Target Sustainable Product program intended to drive in-store traffic the Standard informs merchandising and product- retailer is beta testing in select stores. placement decisions.

n n TargetExpress: The retailer’s newest, smallest Come prepared with a thoughtful and strategic store format. proposal, but respect Target’s brand steward- ship by leaving plenty of room for collaborative n Made to Matter: A platform for showcasing brainstorming. new sustainable, organic and natural products including limited-time and exclusive items. 2 WHO’S WHO IN CUSTOMER TEAMS AT TARGET Abbott Nutrition manager at Warner Bros. on the new re- leases business for Target, director of cat- DEBRA CONNELLY, egory management at Warner Bros. on the Team Leader – Best Buy account, and buyer at Target in the Category Management healthcare division. Connelly has spent 13 years in various category man- ANDI PRATT, Senior agement roles within the Shopper Marketing company. She currently leads a team of Manager designated category captains that develops Pratt is Alcon’s strategic shopper-based insights to drive category retailer engagement lead growth. for Target and Walmart. She previously held positions at Nestle ANTHONY as Walmart shopper marketing for frozen HIRSCHMAN, foods, JWT Action on the Nestle account, Senior Team Leader and CJRW agency supporting Tyson Foods. Hirschman began working with Target and Macy’s in merchandising and finance. Barilla Following his passion for nutrition, he tran- NYLE SEIPP, Target Sales Leader sitioned to Abbott Nutrition, spending the DEBBIE ZEFTING, first five years of his tenure in category man- Director, Shopper and agement and the past three in sales. He cur- Customer Development rently leads the company’s Target team to Zefting leads the shopper win with the retailer’s key priorities of baby, marketing, insights, custom- kids and wellness. er planning and in-store execution efforts for Barilla at a national level. Alcon She also has specific responsibility for stra- BRANDT ELKIN, tegic accounts that include Target, Walmart National Account and club. She was previously at Coca-Cola, Director where she had a variety of roles in commer- cialization and region marketing. Elkin works closely with Target’s buying team on its joint business plan process Bayer HealthCare to drive eye care sales at the mass merchant. MARK HERFURTH, Director, His prior roles include being a key account Customer Development – Target

3 WHO’S WHO IN CUSTOMER TEAMS AT TARGET Beiersdorf RICK SIMINGTON, Director of Sales – Target Team LOU FATA, Director, Field Sales Church & Dwight Bumble Bee Seafoods TOM KRESZL, Director CORLISS Y. COLLIER, of Sales – Target Senior Director, Kreszl has spent more than Category Development 15 years with the company & Insights in various departments from Collier is charged with finance to brand marketing, developing, leading and the past 10 in various sales roles. Serving implementing all key insights models and as the director for Target for the past three strategies in the organization informing years, he is responsible for the strategic brand, consumer and shopper. She most alignment of Church & Dwight and the re- recently was director, category strategy and tailer to ensure long-term profitable growth. insights at The Hershey Co. The Clorox Co. Campbell Soup Co. LAURA BROOKS, Associate Director DAVID LAUGEN, Customer Vice of Omnichannel and Shopper President – Target Marketing Brooks currently oversees the shopper mar- Chobani keting efforts for the Clorox portfolio at JODI GENSHAFT, Target along with developing the corporate Brand Manager, omnichannel shopper marketing strategy Shopper Marketing for the company. She has been on the com- Genshaft leads strategic pany’s Target shopper marketing team since planning and activation of 2012. retailer-specific marketing JILL CROWLEY, Team Leader – programs at Target, Walmart and Meijer Target Team aimed at driving category growth, brand PAUL HOLLIS, Director of Sales – awareness and differentiation of Chobani. Target Team Prior to joining Chobani, she held roles in brand management and integrated marketing communications at Johnson & Johnson and Edelman.

4 WHO’S WHO IN CUSTOMER TEAMS AT TARGET The Coca-Cola Co. Combe Inc. GEOFF BIEGING, KARIE JO Group Director, CHRISTENSEN, Shopper Marketing Senior Manager, During his six years with National Accounts Coca-Cola, Bieging has held Christensen generates prof- various shopper marketing itable business on the Target and large-store planning roles. He currently account by developing and implementing a leads a group responsible for delivering comprehensive sales plan that includes new world-class shopper marketing capabilities and existing sales strategies. She joined the that create customer, shopper and system company just over two years ago after 13 value. Previously, he had also spent time years in sales working for Altria Group Distri- in professional sports and quick-service bution Co. and Mars Petcare. restaurants. DENISE ROSEN, Regional Vice BRIDGET MCCARTHY President, National Accounts LASDA, Vice President, National Retail Sales – ConAgra Foods Target McCarthy Lasda leads the EVAN CROSS, Director, national retail sales for the Shopper Marketing – company’s Target team. During her 11 years West Region in the Coca-Cola system, she has held sev- Cross leads the shopper eral key operations, sales and category roles. marketing team for Prior to her current position, she served as ConAgra’s West Region vice president of category commercializa- retailers, including Target, with a focus on tion, leading water, tea, coffee, venturing driving shopper engagement throughout the and emerging brands for the North America path to purchase and conversion to buyer. Group. He has been with the company since 2007 in various shopper marketing roles. He was previously a brand manager for Tyson Foods. Colgate-Palmolive DAVID TUCCI, Director of Sales – RYAN STIMAC, Director and Target Target Team Team Leader

5 WHO’S WHO IN CUSTOMER TEAMS AT TARGET Crayola Energizer Holdings JASON EASTMAN, MICHAEL KENNEDY, Target Team General Manager Leader Eastman provides leadership in retail strategies for both Georgia-Pacific the Target and food & drug channel teams. Prior to join- LANIER THOMAS, ing Crayola, he spent 12 years at Coca-Cola Senior Customer Team and three years working for a baked goods Leader company. Thomas has 15 years of CPG experience, including KARENA NAFSTAD, sales and category/brand Team Leader management positions. He is currently Nafstad is responsible for responsible for the Georgia-Pacific business planning and executing at Target. Crayola’s retail strategy at Target, including all aspects RICHARD WRIGHT, of merchandising and marketing. Prior to Senior Manager, joining the company in 2011, she spent 12 Shopper Marketing years at Universal Music Group. Wright is responsible for developing, planning, executing and analyzing insight- The Dannon Co. driven, retailer-specific marketing programs STEVEN REINEMUND at Target. He has more than 10 years of JR., Senior Customer CPG experience, holding positions in brand Business Manager management, trade marketing and shopper Reinemund manages the marketing. Prior to joining the Target team, Target relationship for Dan- he worked in shopper marketing across vari- non, Stonyfield & YoCrunch ous dollar, drug, mass and grocery accounts. yogurt lines as well as the company’s Evian line. Prior to joining Dannon in 2013, he GlaxoSmithKline spent time at Reckitt Benckiser, Kraft Foods, General Mills and Walmart. KEN FRIEND, Director of Customer Sales – Target Corp.

6 WHO’S WHO IN CUSTOMER TEAMS AT TARGET Hain Celestial Group MICHAEL KLEI, Senior Manager, TOM BUTENHOFF, Senior National Customer Marketing Account Manager and Planning JEFF SCHONHOFF, Senior Director Klei currently focuses on driv- of Sales – Target ing guest activation and engagement with Target. He leverages shopper Henkel insights and develops shopper-centric programs and activations across seasons, new SCOTT FULLMER, Vice President of product launches and events. He serves a key Sales – Target Team role in driving strategic alignment between Hershey and Target while driving growth The Hershey Co. across brands and key shopper metrics. JAN GRINSTEAD, MICHAEL WEST, Target Team Shopper Marketing Leader Manager Grinstead develops guest- Johnson & Johnson centric programs that drive demand for Hershey brands. PAT BRENNAN, She has also held roles in seasonal market- Director of Customer ing and brand marketing at the company Development before taking on her current role in shopper Brennan leads a team of marketing. business managers that partner with Target on Healthcare.com and trade customization programs that capitalize on opportunities across the team. His group supports guest- driven initiatives that align with the retailer’s strategies to drive their mutual businesses. His past experience includes time at Pfizer, Cadbury Adams and Warner Lambert.

7 WHO’S WHO IN CUSTOMER TEAMS AT TARGET HEATHER CAMPAIN, Keurig Green Mountain Director, Category Insights & Shopper CHAD COLLETT, Sales Vice Marketing President & Team Lead Campain leads a team of category and shopper experts Kimberly-Clark that partner with Target and across the team ANNE JENKINS, to design innovative ways to connect with Director of Shopper the guest and ultimately drive business for Marketing, National both companies. Prior to joining the com- Accounts pany in 2010, she was a Target team leader Jenkins leads a team of for Mars. brand managers responsible for delivering insights-led, category-growth- J.M. Smucker Co. driving programs that meet the needs of retailers and shoppers in a rapidly evolving MICK KELLY, Director, National environment. With Kimberly-Clark since Accounts 2000, she became the director of shopper marketing in September 2013. Kao JEFF TABOR, Vice President/ ANN BOYLES, Director of Sales General Manager, Target Team Tabor has more than 16 years of expertise Kellogg Co. successfully leading teams to transforma- PAUL WEITZEL, tional results in drug and mass retail leader- Senior Manager, ship, global corporate strategy and trade Shopper Marketing marketing. He has served in a variety of roles For the past three years, within the company since he began his ten- Weitzel has developed guest ure there in 1998. insight-driven marketing programs to increase desire, influence and Kraft Foods Group decision for Kellogg products at Target. JENNIFER COLE-FLEURY, Associate JIM SPROAT, Director II – Director, Category Leadership & Target Sales Team Shopper Insights, Target NANCY GNOS, Vice President, Target Sales Team

8 WHO’S WHO IN CUSTOMER TEAMS AT TARGET L’Oreal Mead Johnson CHARLES ESTEP, Field Sales Vice BILL HOLMES, Director, President, Team Lead – Target Target/Supervalu Team STEVE LUTZ, SVP Sales, Maybelline Method Products Mars Chocolate North CARA OLSON, Director America of Sales, Target Olson leads every aspect of SHANNON CORBETT, the company’s Target busi- Sales Director, ness strategy, owning the Target Team topline and trade budgets With Mars since 2007, Cor- and acting as a liaison between all cross- bett is currently responsible functional areas at Method and Target. Prior for managing and develop- to joining Method last year, she held various ing a cross-functional team of 13 associates. positions within Reckitt Benckiser and Play- The director sets the vision and long-term tex Products. strategy for the team, with deliverables against key sales, share and P&L objectives through collaborative planning with internal Mondelez International and external business partners. JILL MCCARTHY, ELISHAA SUMMERS, Customer Vice Shopper Marketing President – Target Manager Team Summers is charged with McCarthy held sales and developing shopper-centric management positions marketing plans and solu- at Procter & Gamble, Johnson & Johnson, tions to influence in-store display, drive Diageo and, most recently, Kellogg before profitable growth and increase sales. Prior joining the Mondelez International team in to joining Mars in May 2014, she was with October 2012. She now leads a multi-func- Procter & Gamble, Schwan’s and, most re- tional team delivering more than $300 mil- cently, Catapult. lion in revenue at Target.

9 WHO’S WHO IN CUSTOMER TEAMS AT TARGET JOY SIMONSEN, Nestle USA Associate Director, Shopper Marketing – GARY LOMAURO, Sales Director Target JEFF SKOGEN, Simonsen leads the com- Shopper Marketing pany’s shopper marketing Manager efforts at Target. Her multifaceted career ex- Skogen leads all omnichan- periences include headquarters sales plan- nel shopper marketing strat- ning, insights, training, sales and shopper egy and direction for Nestle marketing. Her passion is linked to the shop- brands focused on Target with innovative per snacking world by translating insights emphasis on digital and social. He has been into tailored shopper experiences that cre- with the company since 1999 and was previ- ate delicious snacking moments for Monde- ously with Ore-Ida Foods, H.J. Heinz Co. and lez International brands at Target. Schwan’s.

Nestle Purina Novartis GINA PYLE, Team SHAWN BUSH, Director of Sales, Leader – Target Team Target Team Pyle has more than 18 years of experience in retail, agen- PepsiCo cies and the CPG industry. She has been with the com- RISA ANDERSEN, pany for 13 years, mostly in brand manage- Senior Marketing ment. She currently leads its Target team Manager within the customer development group, Andersen has held various heading up the sales and business develop- brand marketing roles with- ment efforts for the company’s pet food, pet in PepsiCo’s juice business. snacks and cat litter businesses at Target. Most recently she led cross-functional inno- vation teams to launch products under the Tropicana and Tropicana Farmstand brands. She now works across each of PepsiCo’s divi- sions to elevate its shopper marketing programs at Target, focused on cross-portfolio initiatives.

10 WHO’S WHO IN CUSTOMER TEAMS AT TARGET

MIKE DION, Director of Sales, STACIE RIFFERT, Director of Sales, Frito-Lay Target, Quaker Oats KRISTY GLYKOFRIDIS, ROBERT ZMITREWICZ, Associate Director of Sales, Marketing Manager, Frito-Lay PepsiCo Warehouse Beverages – Target Pfizer Consumer Team Healthcare Glykofridis is currently leading the $160 million warehouse beverages DONNA BARKER, portfolio at Target. She is responsible for Director, Shopper driving the strategic partnership and leading Marketing the team to deliver sustainable growth on Barker leads the U.S. team iconic brands such as Gatorade, Tropicana of Pfizer Consumer Health- and Naked Juice. Prior to joining PepsiCo care’s shopper marketing sales, she spent her career in finance, also at managers to develop and deploy insight- PepsiCo. based integrated shopper solutions across all key retailers for the company’s portfolio. DEANNA JURGENS, Prior to joining Pfizer in 2014, she spent 25 Vice President and years in various sales, category manage- General Manager of ment and marketing positions at Unilever PepsiCo Target Team and led significant brand portfolios such as Jurgens is responsible for the center-store meal solution business with leading sales, strategy, cat- revenues of more than $1 billion. egory management, insights, marketing and supply chain across all of the company’s JENNIFER FOLEY, Senior Director/ lines of business, including Pepsi Bever- Channel Lead: Club, Target, ages Co., Gatorade, Tropicana, Frito-Lay Special Markets and Quaker Foods & Snacks. Previously she served as vice president of strategy and insight for PepsiCo’s Walmart customer team. Prior to joining PepsiCo, she worked for Campbell Soup, Ralston Purina and Univer- sal Interactive Games.

11 WHO’S WHO IN CUSTOMER TEAMS AT TARGET

AUDRA ROBINSON, JAMES ILLINGWORTH, Shopper Marketing Associate Brand Manager, Target Director – Target Team Robinson has more than 15 Illingworth has nearly 20 years of experience in retail years of experience in CPG marketing, including driving marketing with the company marketing strategies and communication and has been leading the shopper market- plans against fashion, beauty and entertain- ing organization on Target for more than ment categories. She currently develops two years. relevant shopper strategies and omnichan- KAREN SILVIS, nel media plans to increase Pfizer Consumer Vice President – Healthcare brand love and shopper prefer- Target Team ence at Target.

Pinnacle Foods SHELDON WEINSTEIN, Senior Director Sales, Team Leader – RB (Reckitt Benckiser) Target/Meijer CHERYL POLICASTRO, Shopper Marketing Team Leader Prestige Brands GORDON ROSE, JACOB GREHN, Director of Sales, Team Leader – Target and Rite Aid Director of Sales Rose worked at Kellogg Procter & Gamble both internationally and in the U.S. and has since been JORGE AMADEO, with RB for nearly six years, first as a trade Target Team Beauty & marketing director and then as grocery sales Health Sales Director director for the Midwest and Western U.S. Amadeo leads a multi- In his current role since August 2014, Rose functional team of sales, oversees the customer relationship and plan marketing, finance, logistics development, leads the sales team and has and analysts for P&G’s beauty, personal care P&L accountability. and health care categories at Target. He has been with the company since 1994 in various finance, customer marketing, category management and sales positions.

12 WHO’S WHO IN CUSTOMER TEAMS AT TARGET Revlon Spectrum Brands LAURA KROZSER MCGILL, Director, GINGER ALLEN, Senior Director of Customer Business Development, Sales – Target Team Lead Target Sun Products S.C. Johnson & Son JOE NOZLING, Team Leader CYNTHIA HERRERA, Senior Director, Sales, Large Format Time Inc. Retail KRISTINA MUSSER, Director, ANN ANDERSON, Vice President, Category & Trade Solutions – Target National Accounts CHERYL WINSTON, ASHLEE WIECHKOSKE, Director of Sales & Shopper Marketing Target Team Lead Manager As the sales director and Wiechkoske has spent the Target team lead, Winston past five years at the com- is responsible for sales of pany in various roles within brands that include Glade, Windex, Scrub- shopper insights, sales and now shopper bing Bubbles, Ziploc and Mrs. Meyers. Prior marketing, touching key customers such as to joining the company last November, she Kroger, Walmart and Target. She currently was in sales at PepsiCo. manages the strategic development and execution of all promotional activity across Snyder’s-Lance the Time Inc. product portfolio for mass customers. JAY KLOVSTAD, Director of Sales – Target Klovstad is responsible for creating and exe- Tyson Foods cuting sales plans across multiple categories LAURIE ALLEX, Director of Sales for Target. He spent 10 years as a sales director at Cameron’s Coffee. During his tenure at Snyder’s-Lance, he has headed up the sales efforts for Supervalu, Albertsons and now Target.

13 WHO’S WHO IN CUSTOMER TEAMS AT TARGET Unilever World Kitchen SCOTT ANTONY, Target Team JAMES W. MARTIN, Leader Senior Director of Sales HENRY TOOLAN, Team Leader – For the past five years, Mar- Target tin has led a cross-functional team for the company on BILL CARLSON, Director, Marketing the ground in Minneapolis, to Shoppers at Target including account managers, three category captains and business & replenishment ana- WhiteWave Foods lysts for its Target sales team. Prior to joining BRODY HEINRICH, World Kitchen, he spent time at PepsiCo, Director of Sales – Colgate-Palmolive, Hillshire Brands and, Target most recently, Pfizer. Heinrich leads the company’s sales, category manage- Wm. Wrigley Jr. Co. ment and logistics teams in MARTIN MADRID, development of Horizon, Silk, International Director – Target Team Delight and Dunkin Donuts brands at Target. Madrid has more than 20 He previously also held sales positions at years of sales experience Johnson & Johnson and Procter & Gamble. at PepsiCo, Kimberly-Clark and, most recently, Colgate- Palmolive. He now leads the sales team at Wrigley for the Target account.

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