JAUME COLLBONI CUADRADO FIRST DEPUTY MAYOR

A year ago, in the wake of the pandemic, the At the same time, we’ve also taken a more challenges we faced were multiplying in every strategic view of the city’s new economic plan: sense. All of us have had to adapt, to change the Barcelona Green Deal. The medium- and the way we relate to each other, the way we long-term plan aims to diversify the economy, get around, and so many other things to try to generate new jobs, attract talent, boost overcome the difficulties of this complex period. digitalization, and, in short, give the city greater added value. From the very beginning, we at the Barcelona City Council have worked with determination to 2021 has to be the year we begin to move beyond put all our resources at the service of people to the crisis, once and for all, through a vaccination help combat the social and economic crisis. We processes that must gradually reach the entire have a clear key objective: to save jobs and avoid population, and also by progressively resuming the destruction of companies. This has been and business. We know it won’t be easy. Only through continues to be our top priority. our combined efforts and our total commitment can we achieve it together. The desire for consensus and agreement has been a constant from the beginning. It’s just how we We present to you the 2020 Economic 2 3 do things in Barcelona, especially when working Promotion Report, a review of how we’ve taken on major projects and responding to significant on the challenges of this past year. It is, in short, challenges. We’ve shown this in the Pact for a compilation of the initiatives we’ve advanced Barcelona, where, together with more than to accelerate the revival of the city’s economy, 200 of the city’s social and economic entities, placing upon them the utmost importance, and, we agreed on 10 major objectives and 73 lines in every case, making people their central focus. of action to accelerate Barcelona’s economic Barcelona is a city full of challenges and recovery. opportunities. But above all, we’re a city with a Through the Economic Response Coordination bright future. I invite you to take advantage of Centre (CECORE), we’ve focused all our all these resources to build this future together, resources on trying to minimize the effects of the because Barcelona never stops. crisis, on supporting working people, on the small economy and businesses. ALBERT DALMAU MIRANDA DIRECTOR OF THE AREA FOR ECONOMY, RESOURCES AND ECONOMIC PROMOTION

At the beginning of 2020, few of us imagined it Our shared framework is key for implementing would turn out to be an exceptional year, a year the team’s mandate as reflected in the new marked by the COVID-19 pandemic. We must economic agenda for Barcelona, the Green never forget all those who suffered from the Deal. In terms of management, our team has also disease and its effects or who lost family and been pivotal in establishing cooperative working friends. dynamics that promote greater collaboration in economic promotion among the administration, At the same time, despite the challenge of dealing the municipalities, and public-private efforts. with a situation not experienced for generations, Examples of this are found in investment in this report clearly shows the example set by our venture capital to support the city’s digital team, a team dedicated to public service, a team ecosystem; urban transformation projects in that loves Barcelona, and a team we collectively the Olympic Port and the Olympic Ring with counted on to respond to the needs of our city Barcelona Municipal Services; the commitment during that trying time. We’ve responded to these to the municipal market model and its digital needs by reinventing ourselves at the darkest hours transformation; the change in the city’s Christmas of the pandemic, by providing support in other model, which focuses on culture as an element of 4 areas far removed from economic promotion, and 5 quality economic promotion; and lastly, expansion by putting our knowledge and our commitment at of outdoor seating for food and beverage the service of people’s health and their care. establishments in public spaces, a project led by We did it by setting up the Health Hotels Urban Ecology working with the Directorate for project, by taking care of foreign professionals Commerce, Restaurants and Consumer Services, living in the city. The report is also a compilation and the Directorate of Finance. of actions to provide support during the All of this comes under the aegis of the economic crisis caused by the pandemic, the Economic Response Coordination Centre coordinated response to address issues related (CECORE), which has been tasked with to the emergency and to transform the city’s responding to the COVID crisis in the short economic model for the future. term, supporting aid, funding, as well as In our view, from a perspective of public subsidies or training and promotion. CECORE administration, this is the first report on has an emergency budget of 30 million euros economic advancement of the new municipal and is committed to saving as many jobs and mandate, which has already achieved one companies in the business community as initial objective: to establish a framework possible. for public management that includes all the In short, it has been a year we couldn’t have units and departments working for economic imagined, a year in which we overcame advancement and towards our common goals. enormous obstacles, which was only possible These units include the Directorates for Tourism, through commitment to public service and Events and Creative Industries; Commerce, its values and a shared long-term vision of a Restaurants and Consumer Services; Social more economically prosperous city based on and Solidarity Economy and Food Policy; and competitiveness, sustainability and equity. This Promotion of the City; and the Departments of report is the result of the extraordinary effort of Studies; Operational Coordination of Economic a dedicated team at an extraordinary time for an Promotion; and Communication. We also have extraordinary city; a result that is borne out in the support of the public company Barcelona our service to the citizenry, the citizens that we Activa, the Municipal Markets Institute and the at the Barcelona City Council will continue to multi-disciplinary teams from Legal Services and dedicate our efforts to in 2021. Administrative Services. This large and ambitious team represents an opportunity for the city. Good job, team! 6 7

120 The MAP+ offers value without cutting back on resources. That’s why the strategic actions are MAP+ 2020–2023 aligned with the guidelines, principles and criteria of the reconstruction, transformation and resilience projects already under way (+digital, +green, +health and cohesion, +equality). They EXTRAORDINARY MUNICIPAL ACTION PROGRAMME maintain as their inspiring principle the horizon set out in the Sustainable Development Goals (SDGs) of the United Nations 2030 Agenda. The Municipal Action Programme (MAP) is The objectives, actions and projects of MAP+ Barcelona aim to promote: the planning instrument for the municipal actions for each mandate. It’s the roadmap PACT FOR BARCELONA A CITY THAT IS ADDRESSING THE CLIMATE EMERGENCY we must follow. The Municipal Charter of WITH ZERO EMISSIONS the City of Barcelona designates the MAP The crisis demands unity of action and as the primary instrument of the Barcelona complex agreements. It is a process of A CITY THAT IS COMBATTING INEQUALITY WITH ZERO POVERTY City Council’s planning system (Art. 56 of dialogue, of mutual active listening and A CITY WITH DYNAMIC AND SUSTAINABLE ECONOMIC PROGRESS chapter IV). willingness to reach consensus. It is a A CITY THAT IS MORE LIVEABLE, SAFER AND The health crisis caused by COVID-19 process involving more than 50 people, THAT IS TRANSFORMING ITS URBAN LANDSCAPE interrupted the normal drafting and including members of the municipal A CITY THAT IS COMMITTED TO LEARNING, CREATIVITY AND processing of the Municipal Action government, opposition political groups BUILDING CONNECTIONS Programme, which was approved and stakeholders representing social, preliminarily, pending final approval in 2020. economic, civic, cultural, educational A CITY WITH INNOVATIVE PUBLIC POLICIES AND Once we got past the initial shock, the events and sports organizations that has A METROPOLITAN VISION that followed and the new situation pointed resulted in the Pact for Barcelona. to the need to rethink and re-evaluate the priorities of the mandate in light of the new The pact is an exercise in co- THE STRATEGIC AXES OF MAP+ 8 9 requirements of the pandemic. responsibility and social and political agreement, laid out in detail in 73 ECONOMIC PROGRESS SOCIAL RIGHTS CLIMATE EMERGENCY This led to the MAP+ 2020–2023, an priority actions aimed at addressing the ambitious municipal action programme that We are restoring the We are redoubling We are accelerating crisis. lays out, in detail, the municipal economy, making it our focus on social the transition to government’s commitment to the citizens of The Pact for Barcelona has a two-fold stronger, more inclusion and environmental the city to address an exceptional situation. purpose: economic and social recovery. resilient and more resources for this sustainability to We’ve reviewed and updated the priorities It is expected to be in force until diversified. purpose with combat the climate strategic actions to we established months ago, mobilizing all December 2021. The scope of We are committed to crisis with the strengthening the strengthen our implementation of an available resources, and we’ve done it application is the city of Barcelona, but through cooperation and coordination with business community, social and urban model with a with a metropolitan vision, with the healthcare model, civil society and other public with a special focus human focus already desire to harmonize with neighbouring on local commerce especially care for under way. administrations. municipalities and to coordinate and innovative the most vulnerable. The response, coordinated through the effectively with other public sectors. shock and contingency plan, has allowed administrations (Metropolitan Area of LEARNING, CREATIVITY, AND RIGHT TO THE CITY GOVERNANCE us to address this unprecedented situation, Barcelona, Barcelona Provincial Council, BUILDING CONNECTIONS and implement a safe, flexible and firm and the governments of Catalonia, We are We are making a city We are promoting an response. Spain and the European Union). strengthening with friendlier, safer open city, with Barcelona as a city neighbourhoods: a digitalized government The Pact for Barcelona defines a new of education, city with a that works closely with beginning for the city, and is intended culture, science and metropolitan vision, the people, The MAP+ is the planning instrument to act as a tool with which to build a sports by promoting but with a human that listens and for short-term, medium-term and better and stronger Barcelona. Its focus the rights of citizens scale, a friendly, guarantees their basic is also international, since we are a to access and healthy, fun, diverse rights, with a long-term municipal policy. It is a global city, with an economic and participate, without and inclusive place to participatory bold roadmap for 2020–2023 and productive sector that extends well discrimination of live. governance model, any kind, in all offering an extended, beyond our borders. beyond. social, community transparent and and professional competent hand. activities. AXIS 1. ECONOMIC PROGRESS SPHERES OF ACTION Barcelona is a city that is both The COVID-19 situation has led to new · Economic promotion of the city scenarios that necessitated immediate local and global in nature, the Making Barcelona a city that fosters changes that profoundly affected our way of economic activity linked to social cohesion, driver of a series economic life and how we relate to one another. a city that promotes talent, innovation and initiatives to be launched The reaction to this situation has consisted entrepreneurship, and modernizes the in the city that add value, of a commitment to strengthening traditional economy. that add to a productive and the local economy, and to promoting · Commerce, markets, consumer services economic activity among the people of innovative economy. It is also and food this city, assisting the productive sector a city that welcomes the life in Barcelona’s many neighbourhoods and The positive values of traditional commerce projects of professionals, a supporting the city as a whole, with special must be preserved as we work to develop attention to local commerce, innovative different commercial and economic city that holds generating sectors, the creative and cultural industry, realities, always with the participation of all quality employment as one of and quality and diversified tourism. stakeholders. its foremost objectives. Our We have placed special emphasis · Quality employment aim is to promote an economy on combatting unemployment and COVID-19 has underscored the need to that contributes to the global job insecurity, improving the quality rethink our economic model and establish challenges of sustainability, of employment and social cohesion, concrete measures to work towards and advancing a new, fairer and more territorial rebalancing in our city. The competitiveness and equity. sustainable developmental model that improvement of women’s working and 10 incorporates a gender perspective in active economic conditions and recognizing care 11 employment policies and all municipal work are central axes in this sphere. employment strategies, with shock measures that invest directly in the citizens · Green, blue and circular economy of Barcelona. Barcelona supports economic initiatives that It is an ambitious municipal action generate added value. In light of the impact programme that exemplifies the local, current models have on the environment, metropolitan and global nature of the city of fostering changes to production and Barcelona. consumption models is essential. · Tourism Tourism policy is moving towards effective change with the promotion of a comprehensive tourism model based on quality, innovation and sustainability that engenders confidence and adds value to the city as a whole and to international operators. · Social economy The 2030 City Strategy is being drafted together with the diverse communities that make up the city to help consolidate the process of transforming Barcelona’s economy to overcome the challenges it faces and move towards collaborative online models that promote the transition to a more environmentally sustainable model and incorporate strategies for economic recovery, making the social solidarity economy (SSE) a vector of change. BARCELONA GREEN DEAL COMPETITIVENESS AN ENTREPRENEURIAL AND DIGITAL CITY OF TALENT OPEN TO THE WORLD A NEW ECONOMIC AGENDA FOR BARCELONA Barcelona aspires to be a city present among the that drives economic activity. population of Barcelona, in Maintaining, promoting and our educational and research Barcelona has a new 10-year economic protecting its status as an IT hub centres, in our start-ups and plan designed to rekindle ambition in the will play an important role in the in our major corporations. city and make the most of its potential. processes undertaken to build The new agenda of the Barcelona is also a city that is The plan’s priorities are retaining and our new economic model for open to the world, with the training talent, promoting economic Barcelona Green Deal is the the future. capacity to create new activity and attracting more and better 1 ENTREPRENEURIAL CITY investment. roadmap for all economic The strength of our economy imaginaries and welcome and 2 DIGITAL CAPITAL lies in people, in our ability to seamlessly integrate new We are in the midst of a digital revolution and social stakeholders and 3 CITY OF TALENT train, attract, retain and businesses in the region. that is changing how we do things and outlines the major strategic welcome the talent already relate to one another. The planet is calling 4 BARCELONA, OPEN TO THE WORLD out to us, urging us to make radical areas of action to guide the changes, forcing us to make an city’s economic future and environmentally and socially just transition municipal impetus. SUSTAINABILITY RESPONDING TO THE CLIMATE EMERGENCY WITH A in accordance with the Sustainable SUSTAINABLE, FAIR AND CIRCULAR ECONOMY Development Goals of the United Nations Barcelona has just approved the We need to generate wealth 2030 Agenda. And Barcelona should have Barcelona has drafted 10 Declaration of Climate and sustainable economic its own voice on this stage because the city 12 priorities and 38 measures to Emergency, which contains a growth over time and in these 13 also represents an economic reality with all series of measures primarily surroundings. In this the elements necessary to embark on a new strengthen the city in three offering solutions to environment, we must ally decade of shared progress. key areas: competitiveness, environmental issues. We can ourselves with our visitors so Implementing the Barcelona Green Deal no longer ignore the need to their contribution brings wealth will involve a series of concrete measures, sustainability and equity. change the models that drive in every sense, economically as which must necessarily involve 5 CIRCULAR AND VALUE ECONOMY our actions. We are fully well as socially. We must collaboration with the private sector and 6 NEW HUBS OF ECONOMIC committed to sustainability, to welcome them as fellow society as a whole. ACTIVITY the green, blue and circular citizens, albeit temporary ones, 7 VISITOR ECONOMY economy, and to promoting and share with them the places public-private and public-social surrounding our city as well as collaboration platforms. our cultural spaces.

EQUITY PROMOTING AN ECONOMY FOCUSED ON QUALITY EMPLOYMENT AND SOCIAL RETURNS

We want a new economic model In this scenario, the model of local based on equity, inclusion and shopping, restaurants and sustainability that promotes services we are defending economic democracy and helps becomes the economic soul of the to define the values we uphold city, a stronger business sector as a city. that adopts new forms and understands changing habits, Our aim is to advance a strong especially those of the younger social and solidarity economy 8 A MORE SOCIAL AND generation. SOLIDARITY ECONOMY that is firmly integrated with our business sector, that can bring And all this must be accomplished 9 SMALL ECONOMY TO MAKE THE CITY GRAT the most value to the city’s with a focus on quality economy and that can be employment that ensures a 10 QUALITY EMPLOYMENT AND EMPLOYABILITY enriched through its combination healthy work-life balance among and unification with other workers. economic stakeholders. ECONOMIC RESPONSE COORDINATION CENTRE CONTINGENCY PLAN Defining and structuring measures to be implemented, COVID-19: A HEALTHCARE, ECONOMIC AND SOCIAL CHALLENGE considering different scenarios and budgetary impacts.

BUDGET ACTIVATION MEASURES COVID-19 OBSERVATORY In March 2020, the World Health OBJECTIVES Organization (WHO) designated COVID-19 Analysing the impacts of Identifying required activation Collecting macro and micro a global public health emergency and · To define and execute ageneral strategy COVID-19 on the revenue and measures in each of the phases data on the situation and declared a pandemic. In many countries, for the municipal response to COVID-19 expenses of Barcelona’s based on sectoral expertise and making it available, projecting this situation triggered the declaration of a that brings all of the municipality’s municipal government. ongoing communication with scenarios to support decision state of emergency, which has been resources to bear in order to address the Identifying and making stakeholders in the making. proposals on mechanisms to corresponding sectors. extended to protect the health of citizens. post-crisis economic situation minimize these impacts. The tough measures related to lockdown, · To establish relationships with other remote working, and interspersed phases of opening and closing of street-level business governmental administrations in order to RELATIONS WITH STAKEHOLDERS in Barcelona that were implemented as the streamline resources, share strategies and Establishing communication models, coordinating and seeking consensus of all stakeholders, pandemic evolved have been instrumental in involve economic and social stakeholders reaching agreements on required activation measures at any given time. containing the spread of the virus, but they · To design a communication strategy have also led to a scenario with serious economic and social repercussions. focused on transparency, with clear messages that contribute to safety and From the outset, the Barcelona City Council POLITICAL PARTIES INSTITUTIONS ECONOMIC AND SOCIAL STAKEHOLDERS security, and serve to restore Barcelona’s 14 directed its efforts to developing measures 15 to mitigate social and health impacts for the international reputation citizens of Barcelona. The Economic Response Coordination Centre (CECORE) PRINCIPLES was founded to tackle an economic Cross-sectoral, transparent approach that recovery strategy for Barcelona, and to includes all points of view BARCELONA CITY PACT establish a permanent mechanism for coordinating the economic response to the COVID-19 crisis. WORKING METHOD Work will be done in sectoral working groups PRESS AND COMMUNICATION to ensure that the measures proposed are Ensuring alignment with the strategy and planning of CECORE’s communication actions based on knowledge of the sectors and in the short, medium and long term. respond to their real needs.

With the support of the City Council, CECORE has been working on creating new tools based on agreements with the city’s different economic sectors to boost economic growth, promote employment, and encourage consumption and economic activity. BARCELONA NEVER STOPS 1. Rental grants for commercial premises 27. Online training for professionals and 2. Subsidies for digitally transforming local companies BARCELONA ECONOMIC RECOVERY PLAN commercial and food and beverage 28. Barcelona Activa virtual classroom establishments 29. Virtual classroom for SSE projects With an emergency fund of 30 million 3. B-Crèdits microcredits 30. Activa Reskilling programme euros, the Barcelona City Council is The aim of the Barcelona 4. Subsidies for hiring in the Crea Feina 31. Mercabarna webinars preparing the Barcelona mai s’atura: Barcelona employment project 32. Mercabarna training Reactivem l’economia! (Barcelona Never never stops guide is to inform 5. Cooperative loans to rebuild the social and Stops: Reactivating the Economy!) 33. Bonus Cultura citizens simply and clearly solidarity economy programme, which establishes 55 34. Barcelona Marketplace 6. Subsidies for the Christmas lighting economic recovery measures. of the range of services 35. Points of interest in the city campaign on public streets in the city available for training, advice, 36. Barcelona Panoràmica OBJECTIVES 7. Reinforcement of the Barcelona Activa entrepreneurship, financial aid, Business Funding Service 37. Themed routes to explore all the To make Barcelona a more Barcelonas resilient, just and sustainable city subsidies and funding, as well 8. €300 subsidy for self-employed workers 38. “Marketplace” Barcelona market online To define as how to obtain certifications 9. Legal Guidance Service for businesses and To support the city’s shopping platform transformative freelancers in relation to rent payments business community and find information on new solutions with a 39. Mercats 2020 market fair metropolitan regulations. 10. Counselling service for business, entities vision and freelancers 40. New activities in Park Güell, Tibidabo, the The document targets all business zoo and the Olympic Ring 11. Career Orientation and Job Search Service 16 people and entrepreneurs, but also to 41. Strategy to reinvigorate and reinforce the 17 people seeking employment and 12. Labour Rights Defence Points To protect SSE for life in the city To keep jobs and advice on employment or personalized 13. Business revival plans in the Rethinking Barcelona promote attention on a specific matter. 42. Online directory of SSE companies open for programme quality 43. Consolidating Barcelona as the venue for talent, employment More than 24,000 copies of the guide 14. Advice to entrepreneurs investment the Mobile World Congress and visitors have been distributed in all districts to 15. BizBarcelona and 2020 Job Fair markets and businesses, with a special 44. Barcelona International Welcome 16. Tax Assistance Office for citizens and focus on major shopping areas. A 45. Barcelona Expat Week digital version is also available for companies To promote and 46. Discover Barcelona: Business Tour & To protect and restore viewing and downloading. 17. The Municipal Institute of Finance’s IMH et the city’s international prioritize local Networking truca (Barcelona Municipal Tax Agency Is reputation consumption #maiensaturem.barcelona Calling You) programme 47. Parking passes To promote gender equity and reduce inequality 18. BCN Safe City – Safe Visit 48. Tourist tax for reactivation 19. Biosphere Barcelona Commitment to 49. New calendar and fiscal measures Sustainable Tourism 50. Reduction of public outdoor seating fee 20. Support Service for the Digital 51. Extension of authorizations to expand Transformation of Small Shops and Food and public space for outdoor seating Beverage Establishments 52. Flexibilization of subsidy terms and 21. Advice on the social and solidarity economy deadlines 22. Barcelona Sports Office 53. Expanding space and reducing fees for 23. Information and Consultation Service for beach bars Contracting Financial Products 54. Reducing payment terms for municipal 24. Technological training for Cibernàrium invoices 25. Barcelona Activa IT Academy 55. Reducing the public price of commercial waste collection during the state of 26. Training for digital transformation of emergency businesses GOVERNMENT MEASURES (APPROVED IN 2020) POST-COVID-19 MEASURES FOR PROMOTING CREATIVE INDUSTRIES SHOPS, MARKETS AND FOOD AND The objective of this measure is to revitalize MUNICIPAL COMMITMENT TO THE CITIZENRY BEVERAGE ESTABLISHMENTS the city’s creative industry and to make the Barcelona Design Hub (DHUB) into a Due to the complex and uncertain scenario distinctive forum that stimulates and resulting from the effects of COVID-19, we promotes the creative industry from a public BARCELONA, A CITY OF TALENT SUSTAINABLE FOOD must seek structural solutions to problems policy standpoint. This measure focuses on challenges This government measure combines the generally related to commerce in addition to associated with: different courses of action and projects tackling previous and new challenges in this There are nine areas of action: scheduled to be held throughout the city in sector. · Digital talent, because the digital economy · Fostering DHUB as a forum for integrating 2021, when Barcelona becomes the performed better in the pandemic and leads World A total of 46 measures are planned. They the output of the design and creative . the process of the digital transformation of Sustainable Food Capital are divided into short-term, medium-term industries and long-term initiatives according to when our productive communities. Barcelona wants to leverage this · Providing DHUB with the necessary opportunity to make significant advances in they are to be implemented. They include · International talent, which must be one of governance bodies to pursue basic the daily lives of its citizens in terms of five areas of action: the keys to attracting new investment as objectives sustainable food, and is working to make well as a driver of innovation and · Subsidies, aid and financing sure its status as the World Sustainable · Integrating other areas of the creative competitiveness for the local economy. Food Capital triggers a change for the better · Training, advice and consulting industries · Youth talent, which needs decisive action in the consumption habits of the people of · Promotion, communication and · Promoting the creation of the Barcelona on the part of public administrations. Barcelona. connectivity Creativa Cluster · Senior talent, as experience is a key asset The project has six key areas of action: · Economic development tools · Establishing the necessary connections which must be made use of in this time of in training 18 · Promoting with schools and universities 19 economic recovery. healthy and sustainable diets · Regulatory and administrative changes that are accessible to everyone and research · Women’s talent, because the crisis has · Facilitating the distribution and sale of CREATING NEW IMAGINARIES AND · Drafting a long-term internationalization exacerbated inequality indicators in every local, organic and short supply chain foods CONTENT TO IMPROVE MOBILITY AND plan for the city’s creative industries dimension. SUSTAINABILITY IN TOURISM · Fostering an in · Creating a special cultural programme for Lastly, this measure in its new formulation is agro-ecological transition the city This government measure aims to define a the Poblenou 22@ district clearly integrated with Barcelona’s strategy plan of action on tourist mobility for the for economic recovery and coordinated at · Positioning sustainable food at the heart · Creating a map of creative industries in coming years, to create new tourism the municipal level within the framework of of the year-long programme and holding the city imaginaries, and to define management the CECORE. the 7th Global Forum of the Milan Pact · Generating unique dynamics and scenarios that will be beneficial in handling promoting a special regulatory framework · Developing a 2030 food strategy the tourist influxes that the city welcomes in · Mainstreaming sustainable food in order to diversify their socioeconomic municipal programmes, districts and benefits, reduce negative impacts in areas policies with large volumes of tourists, and to promote pride as well as knowledge the city city amongst the people of Barcelona. By its own functional logic, tourism management is cross-sectoral. A cross- sectoral approach aligned with the evolving The people’s talent is the vision that the citizens of Barcelona have for Barcelona is a city seeking city’s talent. their city is, without a doubt, the best way to new opportunities to address manage tourism in the medium and long term. the COVID-19 crisis. OPEN INNOVATION JOINT ANSWERS TO COMMON CHALLENGES

Actions taken in the area of economic promotion of the city of Barcelona are done within the framework of an innovative, open and participatory method. The city is the central axis for initiatives aimed at boosting and 20 revitalizing the economy. 21 All projects are carried out with a coordinated and cross-sectoral approach, with all stakeholders contributing towards improvement, To find valuable, original ideas, so we can take on any and all partnerships must be sought in challenges that may arise. all areas. We work hand-in-hand with all Successful innovation means social, academic, economic and administrative stakeholders. sharing talent, resources and time. These alliances generate common objectives and plans of action to achieve the improvements needed in the short or long term, while promoting new opportunities for the city and creating new actions for economic growth and the welfare of its citizens. INTERNATIONAL ECONOMIC PROMOTION

Barcelona is committed to a model centred GOVERNMENT MEASURE on its people and is working for International economic promotion of sustainable economic recovery with Barcelona international positioning. (Currently under development. To be presented The city aims to attract businesses through during the course of 2021) foreign investments that help to generate prosperity and quality employment in order to boost the local economy. 2020-2023 MAP+ AXIS 1. ECONOMIC PROGRESS Strategic actions to promote the city’s economy

BCN GREEN DEAL Key: Competitiveness

22 Priority 4. Barcelona, open to the world 23 OBJECTIVES Measure 1. International economic Barcelona, a driving force for promotion plan · To promote Barcelona and its values the economy and quality through positioning and economic diplomacy that increase the city’s SUSTAINABLE DEVELOPMENT GOALS international relevance · To attract international business (companies, institutions, entrepreneurs, investors, professionals) that generate prosperity and quality employment opportunities for all citizens · To promote strategic economic sectors and the companies and professionals in them · To make Barcelona an intercontinental air hub that ensures excellent connections for companies, professionals and individuals INTERNATIONAL ECONOMIC PROMOTION AGREEMENTS, CONVENTIONS AND ACTIONS COLLABORATIONS An agreement has been signed with FC Barcelona for the first time that will seek This year, activity has been severely affected PROMOTION OF BARCELONA AS AN synergies between the international by the pandemic. Many of the activities set INTERCONTINENTAL AIR HUB out in the 2020 Action Plan have been economic promotion of Barcelona and cancelled, postponed to 2021, or moved to When World Routes, the largest trade fair in this important sporting organization. an online format. the air sector, which was scheduled to take place in September in Milan, was cancelled, The Directorate for the Promotion of the INTERNATIONAL ACTION the Barcelona Air Routes Development City is coordinating efforts to convert the Committee came up with an innovative post office building on Via Laietana into a In the first two months of the year,three solution: the Barcelona Air Route Meeting multipurpose centre to foster economic international actions were carried out, with Week. This initiative allowed Barcelona to an in-person audience of 790 people. recovery in the city centre. maintain relations with airlines with Due to lockdown orders, the decision was intercontinental routes to and from A project has been launched to boost made to boost online promotional activity, Barcelona airport that had been forced to economic and business relations with the resulting in 26 actions (webinars, promotion cancel flights due to the pandemic. Nordic countries. seminars, online conferences) which reached an audience of 2,507 people. SUPPORTING INVESTMENT PROJECTS A management entrustment agreement has been entered into with Barcelona The programme for the firstBarcelona Most companies interested in establishing a Regional and an agreement signed with Catalonia Week in Mexico City was presence in Barcelona have postponed their 24 conceptualized and prepared. decisions until the current period of SciTech DiploHub. 25 uncertainty has passed. The number of Twelve delegations were attended to with a investment projects managed was 29, of total of 98 attendees. At the end of the year, which three companies established a we migrated the delegation service to offer presence in the city. it online. Among them was the US company NetApp, We worked to align the strategies and which opened the doors to its digital sales activities of all stakeholders involved in the hub in March, and is forecast to create up to international economic promotion of 100 jobs in two years. Huawei also opened a Barcelona in two meetings of the Foreign 750 m2 store in Plaça de Catalunya, creating Economic Coordination Board. 28 jobs. Barcelona presented its candidacy for the third European Centre for Medium-Range Weather Forecasts (ECMWF). However, although Barcelona received the highest technical evaluation from the panel of experts, Bonn was the city chosen in the end.

Barcelona, a city open to the outisde world . BARCELONA BRAND

The Marca Barcelona branding project, GOVERNMENT MEASURE ‘Sharing economic progress developed by Barcelona Activa, aims to International economic promotion of means sharing efforts and promote management of the city’s brand Barcelona capabilities in times of change identity and reputation in conjunction with and challenge, which implies public and private stakeholders. (Currently under development. To be presented properly coordinating all the during the course of 2021) Barcelona offers a combination of features resources of the city, its that make it a unique and attractive city, not stakeholders, business only to live in or visit, but also as a place in 2020-2023 MAP+ community, the citizens and which to work, learn, invest and launch a communities, and deepening business. AXIS 1. ECONOMIC PROGRESS public-private collaboration. Strategic actions to promote the city’s economy Our competitiveness requires that we incorporate the key tenets of the Barcelona brand (connection, BCN GREEN DEAL initiative, soul, contrasts, talent Key: Competitiveness and commitment) as well as the vectors of creativity and 26 Priority 4. Barcelona, open to the world 27 innovation in all models of Measure 2. Barcelona brand: a strategy for economic development, in the city enterprise and among the city’s economic and social OBJECTIVES SUSTAINABLE DEVELOPMENT GOALS stakeholders. We must foster the promotion of · To strengthen the city’s brand as a driver the city and the metropolitan area of local economic activity and to improve internationally. Together with the employment and the quality of life of metropolitan area, we will strive citizens by attracting local and international to make Barcelona an prospects and consolidating their loyalty international benchmark for its · To support management of the identity economic activity, but also for its and reputation of the Barcelona brand on quality of life, to coordinate the part of the Barcelona City Council redistributive and equitable local development, and align it with · To promote a municipal alliance among business competitiveness, all sectors (institutions, business and entrepreneurship and the citizens) to co-create a new city story, to economy of Barcelona in the identify a differentiating value proposition ecosystem of global cities.’ through consensus and with a commitment 2020-2023 Municipal Action Plan. to consistent and continuous Section 3.1. Economic promotion, creative industries and competitiveness. communication BARCELONA BRAND PROMOTING THE BARCELONA BRAND ACTIONS IN INTERNATIONAL FORUMS AND IN PROMOTION AND ALIGNMENT THE MEDIA OF THE CITY’S IMAGE ABROAD · 19 and 20 May: Presentation Crisis A city’s brand is the image or The activation plan for the new Marca CREATING NEW PROMOTIONAL TOOLS Management & Resilience: International perception (mental association) that Barcelona brand story will be implemented FOR THE BARCELONA BRAND Perspective from Barcelona at City Nation internal and external target markets upon completion of the co-creation process Place Americas. 280 people registered, 200 with local and international stakeholders. · Design and creation of promotional and audiences have of that city. elements as a brand toolbox for local and attended. The Marca Barcelona brand project will be How a place is perceived can directly international stakeholders to provide a · 22 June: Co-organizers of Eurocities City adapted to the current action plan for the impact the behaviour, attitude and source of inspiration for raising awareness of Dialogues, under the aegis of the City new post-COVID-19 scenario with the aim of predisposition of local and Barcelona’s story Branding and International Economic supporting the city’s economic recovery. international actors, and, can Promotion working group. 150 people There will be four primary courses of action. · Tender process for a new Marca Barcelona therefore condition the success or attended. video, an audiovisual expression of failure of efforts to attract tourists, ACCELERATING THE DIGITAL Barcelona’s new story included in its brand · 21 July: Webinar Rethinking city branding visitors, investors, professionals and book, The identity and positioning of PROMOTION OF THE BARCELONA in times of COVID-19. International experts important events. Barcelona: a collaborative story from 10 cities and universities around the BRAND We must work to manage · Tender process for a travelling interactive world met with the members of Pompeu In anticipation of a reduction in international Barcelona’s reputation in order to installation in Barcelona telling the city’s Fabra University’s Barcelona School of events and global travel, we must prioritize story and describing its assets, targeting Management in the online forum to discuss boost its competitiveness, as well as a digital communication strategy to transmit stakeholders from different sectors on the impact of COVID-19 on the economic economic, social and cultural the solid foundations of Barcelona’s activity and international projection of cities development that is inclusive and 28 international assignments 29 economy and the dynamism of our to rethink the future of post-COVID-19 city sustainable and founded on economic activities, a sign of Barcelona’s · Process to align Barcelona’s design and branding. 497 people from 27 different Barcelona’s DNA. DNA despite the crisis. message and its economic assets at countries registered for the event, and a international economic trade fairs We will promote continuous digital listening total of 200 attended. through: PROMOTING THE BRAND IN THE LAW · Indirect communication campaign. We · Social networks and search engines launched a digital communication campaign A lawyer from the Barcelona City Council (December 2020) to showcase Barcelona’s assets for managing has been added to the team to manage legal the COVID-19 crisis. The key messages · The third wave of the city brand issues related to the Marca Barcelona brand, were: a safe city for tourism, a digital city, resilience barometer to understand such as: leadership in scientific innovation and changes in the perception of Barcelona due · The Barcelona designation management of the health and economic to the impacts of the last 12 months crisis. Dissemination in the European media. (currently in the award process) · Registering the Barcelona City Council’s different brands · Positioning laboratory with universities (work in progress) · Registering and licensing of the company alwaysBarcelona This is in addition to any other legal matters that may arise.

INTERNATIONAL TALENT: 360° PLAN

The International Talent Programme GOVERNMENT MEASURE contributes to making Barcelona an open, Barcelona, a city of talent diverse and cosmopolitan city. Barcelona’s on the lookout for It serves people from other countries who talent and innovation. have chosen to come and live and work in 2020-2023 MAP+ our region, contributing wealth, creativity, AXIS 1. ECONOMIC PROGRESS innovative capacity and competitiveness to our business community and to our Strategic actions to promote the city’s economy and society. economy

BCN GREEN DEAL Key: Competitiveness Priority 3. City of talent Measure 1. International economic promotion plan 30 31

SUSTAINABLE DEVELOPMENT GOALS

OBJECTIVES · To help position Barcelona as an open, welcoming, diverse city and a leading city for international talent · To attract people with the education, training, skills, know-how and expertise in professional areas not available in the local market to increase the competitiveness of local companies · To welcome, assist and anchor international talent that is key to the city’s economic and social development INTERNATIONAL TALENT: 360° PLAN PROGRAMME TO ENCOURAGE THE ACTIONS ACTIVE INVOLVEMENT OF THE INTERNATIONAL COMMUNITY AND BARCELONA EXPAT WEEK All the actions in the International Talent BARCELONA INTERNATIONAL This is a year-long calendar of activities Programme involve a 360° plan for the WELCOME created to encourage the active involvement whole year. They cover the different of and build loyalty among Barcelona’s professional profiles of the international This is a service to help international talent international community, culminating in a community (consuls and institutional arriving in Barcelona settle in. The service large-scale annual meeting. This year, representatives, directors, businesspeople, has a website with practical information and however, we had to postpone the entrepreneurs, students, researchers, etc.) resources and is working on creating an programme, and we reinvented the meeting, as well as the different phases: attraction, office to offer personalized services. taking a step forward with the creation of reception, settling in, energizing and · Website: updating of the section on priority Barcelona Expat Week. retention. procedures for arriving international talent (42 procedure sheets), improving content in A series of in-person activities were held ATTRACTING INTERNATIONAL TALENT: the menu option ‘What do you need?’ and until the month of March (Barcelona Update FOCUS ON DIGITAL EXPERTISE the ‘Work’ and ‘Taxes’ sections. with consulates, welcome session and different tours and guided visits). The These actions are intended to attract · Personalized service desk for activities were suspended when the state of international talent with the most desirable international talent: conceptualization of emergency was declared in March 2020. profiles for the local economy through the service and preparing to schedule the Activities were resumed at the end of April, specialized fairs and in ad hoc actions in launch. after being re-invented in digital format markets. 32 · Strengthening our social network pages and transmitted via online streaming. 33 This year, participation in international fairs (Instagram and LinkedIn) with content for A total of 74 activities took place, with 4,265 was cancelled due to the pandemic (e.g., the international community. participants. Emigration Fair, Expat Forum, Going Global). · Publishing 12 newsletters (monthly) and Three planned international recruitment Barcelona Expat Week in figures: 2,634 bulletins with a calendar of activities. missions with Barcelona Digital Talent were participants of 130 different nationalities, 39 also cancelled. programmed activities, 9 hosts and more BARCELONA UNIVERSITY CENTRE than 70 collaborating companies and As an alternative, a digital talent PROGRAMME (BCU) entities, with 100 speakers and experts. recruitment project was organized with We are collaborating and following up on the participation of 13 companies and 11 Creation of a virtual community (with a the project to promote Barcelona participants, as well as a webinar with an variety of content, video sessions, internationally as a hub for universities, international scope focusing on the markets presentations, etc.). science and research with the Barcelona of the European cities of Warsaw, Bucharest City Council, the Government of Catalonia Communication materials for the and Milan. and universities, and helping students, international community: Choosing a professors and researchers to settle in. school in Barcelona: Practical guide for international families was published in We have participated in publishing the English, and the brochure titled 10 tips to Barcelona Talent Guide 2020–21 (in English feel at home in Barcelona was updated in and Catalan) and supported promotional English, Spanish and French, and 9x2 videos actions with a campaign aimed at of expat testimonials for municipal networks international students. were released. TOURISM

A plan of action is being drawn up for the GOVERNMENT MEASURE coming years to create new tourism Creating new imaginaries and content to imaginaries and to define management improve tourism mobility and sustainability scenarios that will help handle the massive influxes of tourists that the city welcomes. January 2020 The strategy aims to diversify the socioeconomic benefits of tourism, to 2020-2023 MAP+ reduce negative impacts in areas with large volumes of tourists, and to promote pride AXIS 1. ECONOMIC PROGRESS amongst the people of Barcelona as well as Strategic tourism actions knowledge of their city.

BCN GREEN DEAL Key: Sustainability Priority 7. The visitor economy

34 35 SUSTAINABLE DEVELOPMENT GOALS Tourism and creative industries, new imaginaries for Barcelona OBJECTIVES · To encourage the creation of new tourism imaginaries and synergies with the city’s strategic sectors to increase ‘aspirational’ tourism and sustainable economic development · To promote constant dialogue with citizens and the private sector on tourism decision-making · To rethink the promotion of municipal tourism and fiscal policy for tourism in accordance with Sustainable Development Goals · To establish tourism management with a territorial strategy in collaboration with other municipal and supra-municipal departments on a metropolitan scale · To contribute towards generating knowledge of tourism and innovation in tourism with a clearly international orientation TOURISM PARTICIPATION, COORDINATION AND Tourism Management Board. This is a ACTIONS DISSEMINATION permanent forum for reflection and dialogue on relevant aspects of tourism management The multifaceted nature of the visitor in the city from an inter-municipal economy necessitates the involvement of perspective. The forum addressed issues · Incorporating new ways of working in the NEW TOURISM IMAGINARIES AND different sectors, stakeholders and citizens. related to information on tourist activity and field tourism through agreements with the CONTENT It is important that all stakeholders municipal activity related to tourism, such private sector and festivals, through events participate directly and actively to develop as inspections of tourist accommodations, In accordance with the government measure in the creative industries and in art and and evaluate tourism policy. the actions of the metropolitan police, civic approved in January 2020, we are culture to develop new attractions for stakeholders and bus zones, and lastly, committed to tourism policy that promotes Barcelona’s visitors and residents. City and Tourism Council. Barcelona’s City the development of the city, and will make it and Tourism Council is an open and diverse managing tourism in the city’s various our ally in the creation of new imaginaries, · Incorporating new tourist content and citizen-participation body created to discuss districts. spaces in the metropolitan area through content and scenarios that can be gradually how to best develop tourism in the city. It A total of four meetings were held, three of agreements with surrounding cities to incorporated into the catalogue of points of gives citizens’ organizations, associations them online. interest for citizens, first and foremost, but include them on Barcelona’s tourist map. and political representatives a forum in Tourism website. The Directorate for also for visitors. · City, tourism and culture debate forum. which to share their thoughts and make Tourism, Events and Creative Industries Visitor forecasts have been impacted by the proposals to improve the execution and The aim is to change the tourism model to maintains a website offering information on COVID-19 pandemic, a crisis that offers an development of tourism in Barcelona. reduce passive tourism related to sun, the the city’s tourism policy, tourism opportunity to rethink the city’s relationship beach and partying, and to increase tourism In 2020, a total of nine meetings on various management and actions related to tourism, with its ‘visitor economy’ and to reposition with other aspirations such as cultural, ordinary activities were held (one as well as reports, studies, data and and reinforce the dialogue between the culinary, architectural or sports experiences. permanent meeting with 21 attendees, and statistics on tourist activity. areas of culture and tourism. eight working groups with 159 attendees). In order to meet these objectives, a series of In the period from January to October 2020, 36 In November and December of 2020, the Since the outbreak of the pandemic, 37 initiatives have been launched in the the website had 66,857 visits and a total of Department of Tourism and Creative meetings have been held online. following areas: 104,539 page views. By language, visits Industries, in conjunction with the Institute In May 2020, in light of the difficult situation · Redefining and expanding what the city were approximately 60% in Spanish, 25% in of Culture and the Barcelona Tourism caused by COVID-19, the City and Tourism has to offer tourists, encouraging the Catalan and 15% in English. Consortium, promoted reflection and Council issued a joint communiqué creation of new attractions, especially those debate among dozens of experts and advocating a return to tourism activities as Territorial tourism strategy. Barcelona and related to the creative, cultural, artistic, representatives of these fields to identify soon as possible. The communiqué tourism: Demanem la paraula! (We Want a culinary, scientific and regional industries. potential areas for medium- and long-term underscores the need for ‘Barcelona to Say!). This is an educational project · Rethinking tourist mobility, redefining relationship management and intervention strengthen the visitor economy with sponsored in collaboration with the tourist bus routes and discretionary buses to strategies. renewed vision and better practices that Municipal Institute of Education of Barcelona (IMEB) that asks schools to reflect decongest the most touristy areas. To this end, focus groups were organized must be compatible with the lives of on the complex global phenomenon of around 10 presentations, and over 100 residents, which is indispensable for the city · Making the technological improvements tourism, an essential part of everyday life in representatives from the different fields to function properly.’ necessary to anticipate tourist visits, to Barcelona. The project is directed at took part. The final conclusions were improve planning, to predict visitor influxes, The council’s internal operations were students in the 5th and 6th years of public presented at a plenary session held on 20 to reduce queues and to offer alternative reviewed to adapt them to the Citizen primary and secondary schools. tourist services and products. January 2021. Participation Regulations. The closure of schools in March due to COVID-19 forced the project to alter its approach, which was reinvented as the Barcelona a vista de Balcó (Barcelona from Its Balconies) project. In the 2019–2020 Tourism is one of the most important academic year, 11 schools took part in the activities in Barcelona. It is a priority for the project, and in the 2020–2021 academic municipal government, both for its year, nine schools took part. contribution to the city’s economy and for the various impacts it has on urban dynamics. Health Hotels. This project made over 2,500 The COVID-19 pandemic and the sudden rooms in 16 of the city’s hotels available for and drastic decline in tourist demand with healthcare management. The rooms were the suspension of the tourist bus service has provided voluntarily and free of charge. The been catalytic in redirecting the process of initiative was the result of collaboration reflection on the new tourist bus model between the Barcelona Health Consortium, towards one in which the bus service comprised of the Barcelona City Council becomes an instrument for managing and the Government of Catalonia, and the tourism and sustainable mobility in the city. Barcelona Hotel Guild. At the same time, due to the lack of tourist The initiative helped to alleviate the activity and the desire to promote in-city saturation of hospitals and facilitated care tourism by Barcelona residents, a special for asymptomatic patients as well as tourist bus service for citizens called patients with mild symptoms, patients living Barcelona Panoràmica has been launched to alone, and patients whose living situations encourage the people of Barcelona to enjoy Estació del Nord Tourist Hub. In order to prevented them from being isolated at the city when the lockdown period ends and improve the management model for home. activities resume. The service, which was discretionary tourist buses in the city, work available at a reduced price of €10, was Hotels near the city’s four major hospitals is under way to promote the establishment The Barcelona Health Hotels project won two offered from 10 July to 25 October and was also provided facilities at which healthcare of a tourist and excursion hub at Barcelona’s used by more than 6,000 passengers. It was professionals could rest and receive international awards in recognition of its value as Estació del Nord train station. The working operated by Julià Travel for the 10 a.m. and support. a citizen-public engagement initiative during the group includes Barcelona Municipal COVID-19 pandemic. 12 p.m. service, and by TMB at 4 p.m., 6 Services (BSM) and Julià Tours. In addition to the work done by primary care p.m. and 8 p.m. on Fridays, Saturdays and It was awarded the City Nation Place Awards in the Safe City – Safe Visit. Safety and consumer 38 teams from the Catalan Health Institute, the Sundays. 39 Emergency Medical Service, social health Best Citizen Engagement category and the confidence are key elements for cities and EIT-KIC Mobility-CityFlow. Urban mobility workers and other health providers, the Responsible Tourism Awards 2020, which it tourist destinations in the post-COVID-19 is one of the priority challenges for all Barcelona fire brigade, municipal police, received at World Travel Market in London, one of context. In addition to sound public health governments, as it plays a critical role in Transports Metropolitans de Barcelona (the systems, all establishments, facilities, the world’s leading tourism fairs, in the category residents’ quality of life, well-being and main public transit operator in Barcelona), activities and spaces must comply with of Addressing the Challenge of COVID-19 harmonious coexistence. To find an answer and the city’s social services teams also took established hygiene and health standards. Community Support. collectively, Barcelona joined Knowledge part in the project. Numerous protocols, certificates and and Innovation Communities (KIC) at the sectoral procedures emerged during the List of Health Hotels end of 2018 in the area of urban mobility, months of the pandemic. The Barcelona · Hotel Cotton House with an investment of 400 million euros TOURISM MANAGEMENT City Council’s aim for BCN Safe City – BCN from the EU. The European EIT-KIC Mobility · Catalonia Barcelona Plaza Safe Visit is to support businesses and By its own functional logic, tourism CityFlow project aims to improve the organizations in the different sectors whose · Praktik Bakery management is cross-sectoral. Its goal is to liveability of busy areas by providing activities are directed toward the general · Melià Barcelona Sarrià integrate tourism with the city’s dynamics support for decision-making in traffic by applying sustainability criteria to public, which includes residents as well as · Praktik Vinoteca management. minimize its negative impacts while visitors, to ensure that they know which Barcelona is taking part in this project with a · Barcelona Princess maximizing its positive impacts. Some of the regulations and protocols best meet their living lab from the Directorate for Mobility · Ilunion Barcelona work to address tourist mobility has already needs. Services, the Municipal Institute of been done in an effort to meet this goal. The project’s website offers advice based on · Catalonia Diagonal Centro Information Technology and the Directorate the specific characteristics of each · Catalonia Rigoletto Rethinking the tourist bus. This project for Tourism, Events and Creative Industries. enterprise and its area of activity. began as a proposal from the Tourist The other cities participating in the project · Alimara Barcelona Hotel Mobility Strategy. The tourist mobility are Milan and Amsterdam. Tour operators. The Directorate for · Room Mate Emma working group is comprised of the Tourism, Events and Creative Industries The project was scheduled to be executed Directorate for Tourism, Events and Creative maintains constant communication with · Pullman Barcelona Skipper in 2020, but COVID-19 has made it Industries, the Directorate for Mobility tour operators, especially within the cruise · Ilunion Bel Art necessary to postpone collecting mobility Services, the Metropolitan Area of ship and tour guide sectors. data to the summer of 2021. Once an · Generator Barcelona Barcelona, Metropolitan Transport of extension has been approved by EIT, the · Tres Torres Atiram Hotels Barcelona (TMB) and Barcelona Regional. new project completion date will be · Hotel Sagrada Família September 2021. TOURISM FUNDING New IEET surcharge agreement. On 30 ECONOMIC DEVELOPMENT There is ongoing interdepartmental September 2019, the Municipal Plenary coordination between the various To reduce the difference between expenses Council agreed to urge the Government of The objective of economic development is subcommittees and the Events Board at the and revenue in tourism management and to Catalonia to send a proposal to parliament to foster connections between strategic Barcelona City Council. Coordination expand the financing of socio-cultural, to amend the law on the tax on overnight sectors in the city and in the business world among the different institutions is also sports and educational projects of potential stays in tourist accommodations to include a to ensure stable channels by which to encouraged to ensure major events such as international interest, new sources of surcharge for stays in the city of Barcelona. promote employment placement, renewal the Mobile World Congress are effectively funding must be sought. The Government of Catalonia approved the of talent and sustainable economic managed. development. Tax on overnight stays in tourist request with Law 5/2020 of 29 April. accommodation. Revenues transferred to According to Decree Law 36/2020, the Futurism – Tourism and entrepreneurship. KNOWLEDGE AND INNOVATION the Government of Catalonia for the tax on proposal increases the tourist tax gradually This is a programme to provide support for The use of new computerized systems overnight stays in tourist establishments until 1 June 2021. the creation of innovative, responsible, allows tourist influxes to be streamlined, (Impost d’Estades en Establiments Turístics, sustainable and forward-looking companies promotes redistribution, and tailors supply or IEET) have been managed at the TOURISM SUSTAINABILITY that meet the new needs of Barcelona’s and demand as accurately as possible municipal level since the tax was originally tourism sector. It is promoted by Barcelona through collaboration with technological The city’s commitment to the Sustainable created. Activa-Barcelona City Council, the innovation centres and the participation of Development Goals set out in United Barcelona Provincial Council, the Corporate In 2020, according to Funds for the the private sector and tour operators. Nations Agenda 2030 is beyond question, Association of Specialized Travel Agencies Promotion of Tourism (Fons per al Foment and tourism planning, promotion and (ACAVE) and the Barcelona Hotel Guild. The following content has been published in del Turisme, or FFT), the Barcelona City management are necessarily a part of this. the Knowledge and Documentation sections Council has only received revenue from the The timetable and format of the project of the website ajuntament.barcelona.cat/ The Biosphere Barcelona Commitment to second and third quarter of 2019 in the were modified to adapt it to new needs turisme: municipality of Barcelona, a total of Sustainable Tourism (CSTBB) recognizes resulting from the pandemic. 40 €10,028,823.04. tour operators committed to responsible · Tourism wages in Barcelona 2018. 41 management that respects the environment, In the 2020, 43 applications were submitted. Barcelona City Council The COVID-19 crisis has necessitated a culture, working conditions, and gender Impulsem el que fas (We Promote What reassessment of the forecast of projects to · Tourist profiles and habits, 2018–2019. equity and that generates social and You Do): responsible and sustainable be financed with the tourist tax in order to Barcelona Tourism Observatory economic returns. As of September 2020, it tourism. Barcelona City Council, through include new projects related to the also includes specific safety, health and Barcelona Activa, opened the fourth call for · 2018–2019 report on the national market Barcelona City Council’s economic hygiene requirements to prevent the proposals to fund projects that boost the in Barcelona. Barcelona Tourism reactivation plan. transmission of COVID-19. economy of the city’s neighbourhoods. The Observatory: city and region Therefore, this year the IEET has financed Its aim is to align policy and procedures initiative is seeking projects that are rooted · 2019 census of tourist accommodation projects to reactivate the economy and to related to tourism sustainability throughout in the territory and that promote establishments. Barcelona City Council promote cultural initiatives, creative employment, entrepreneurship and the city. Member companies become · 2019 perception of tourism in Barcelona. industry projects, and historical and cultural business, socioeconomic innovation, members of the Citizen Commitment to Barcelona City Council heritage in the different districts of the city Sustainability and the Barcelona + responsible tourism, social and digital as well as projects for responsible and Sustenible programme. innovation, and sustainable agri-food · 2019 report on tourist activity in sustainable tourism. models. Barcelona. Barcelona Tourism Observatory: The companies adhering to the commitment city and region The Barcelona Tourism Consortium also to sustainable tourism must comply each This project was developed within the received €4,500,000 for upcoming actions year with a series of requirements related to framework of the call for proposals for · 2019 labour indicators. Barcelona City to promote tourism. the Sustainable Development Goals set out territorial socio-economic promotion. Council in the 13 best practices manuals for the Support for event attraction and · 2019 infographic on annual tourism different subsectors. management. This programme provides activity. Barcelona City Council · 85 new member companies in the process support and guidance for events of interest · Government measure. Creating new of being recognized to the city with the aim of promoting imaginaries and content to improve economic activity and establishing · 106 entities in the recognition renewal tourism mobility and sustainability, 2020. collaborative synergies between the parties Barcelona City Council process involved. The programme also actively participates in the process of developing applications. The most notable projects in knowledge and Participation in the Centre of Excellence in Tourism Data System (TDS). This is a digital APP Check Barcelona. The Barcelona innovation in 2020 were: Tourism Innovation. The CoE in Tourism information management platform that Tourism Consortium with the support of the Innovation was launched on 30 January automates the collection of statistical data Directorate for Tourism, Events and Creative Barcelona Tourism Observatory (OTB): city 2020, a public-private collaborative initiative and facilitates the consultation, Industries of the Barcelona City Council is and region. This is a working platform for to promote innovation, sustainability and the dissemination and use of figures on tourist developing an app to provide visitors with statistical information on tourism and competitiveness of tourist destinations and accommodation and hostel occupancy information on health recommendations, the market knowledge and intelligence for the companies through applied research, levels in the city of Barcelona. best way to visit Barcelona safely, and city and the rest of the Barcelona region. It innovation, knowledge transfer and avoiding crowds and queues. The project is is comprised of the Barcelona City Council, The indicators currently offered are competitive intelligence services. being run by Eurecat in collaboration with the Barcelona Provincial Council, the overnight stays, occupancy rate, prices, the Mobile World Capital Foundation and Barcelona Chamber of Commerce and the The CoE is sponsored by Eurecat market share and booking forecasts. Barcelona Tech City. Barcelona Tourism Consortium. Technology Centre of Catalonia, with initial The TDS is supported by the Directorate for collaboration on the part of the Directorate . This project collects data from Its objectives are as follows: Tourism, Events and Creative Industries of BI Turisme General for Tourism of the Government of different suppliers and sources of interest the Barcelona City Council, with the · To generate knowledge by providing Catalonia, the four Catalan councils and the for managing the city’s tourism: Barcelona participation of Apartur. The project is being analyses, descriptions and assessments of municipalities of Barcelona and Vila-Seca, as Municipal Services (BSM) (civic agents, bus managed by Eurecat. Currently, 6,000 tourism, and intelligent cross-sectoral well as leading companies in the sector and zones, visitors to Park Güell, etc.), surveys are conducted each year in different monitoring with other productive sectors related to it. The CoE is working on commercial census (surface areas, plots, types of tourist accommodation. · To contribute to the sustainability of prioritizing topics of interest to the different etc.), Spanish Statistics Office (travellers, Support for knowledge. Support is provided tourism in all its facets promoters to define a strategy to achieve overnight stays), municipal surveys the objective of creating a shared for different initiatives aimed at deepening (perception of tourism, use of beaches, etc.), · To establish common methods and knowledge platform. knowledge of tourism and the visitor AENA, the Port of Barcelona, the land criteria to quantify and describe tourism economy by means of agreements and registry, population census, urban ecology The areas covered are: 42 · To facilitate and streamline decision- subsidies. (tourist accommodation inspections, etc.), 43 · Forecasting visitor arrivals making by actively transferring knowledge · UB Chair for Tourism, Hospitality and municipal police (crimes, infractions, etc.), from the academic world, public · Visitor mobility patterns and behaviours Gastronomy of Barcelona, CETT. Barcelona Institute of Culture (ICUB – Sicub) administrations, private enterprise and the Budget: €55,000 (culture), TMB (public transport journeys), citizens themselves to stakeholders in · Visitor profiles, trends and needs Spanish public employment service (SEPE) · School of Tourism and Hospitality tourism to improve competitiveness and the The projects that have been prioritized are: (labour market), Tourism Data System quality of life of residents Management Sant Ignasi, Ramon Llull (tourist accommodation occupancy), and · Collecting data on hotel accommodations University – Design the Future of Tourism. more. · To position the city and the region as an on a daily basis Budget: €20,000 international leader in sustainable tourism Power BI reports can now be created · Tourist mobility flows in Catalonia observation in urban areas, as well as to · Eurecat Technology Centre. CoETourism, through BI Turisme to analyse tourism Budget: €55,000 share knowledge · Visitor arrival forecast system CIDAI, TurisTIC Forum. management. · Touriscape2 – Polytechnic University of · To actively contribute to the future · Visitor profile manager Digitalization of the ‘Gaudir més’ Catalonia. Budget: €6,100 Tourism Intelligence System of Catalonia procedure. The programme was adapted to the health situation caused by COVID-19 In 2020, the OTB drafted a total of 48 · LGTBI postgraduate project, CETT. Budget: €36,000 through the elimination of fingerprint reports analysing tourism activity as well as identification and face-to-face procedures 37 news items in Catalan, 15 in Spanish and · Smartmed – Empower Mediterranean for for individuals registered in the city. The 15 in English. Smart Tourism. This innovation project Directorate for Tourism, Events and Creative backed by the Metropolitan Area of Industries, together with the Municipal Barcelona aims to provide support to Institute of Information Technology, BSM consolidate the commitment to efficient, and Citizen Services, is backing the sustainable tourism in the metropolitan area. implementation of several changes to online applications and Citizen Service Offices (OAC) to move from face-to-face to virtual procedures. CREATIVE INDUSTRIES

The vast world which, as a whole, we refer GOVERNMENT MEASURE to as creative industries encompasses Promoting creative industries audiovisual, fashion, design, architecture, restoration, computer applications applied October 2019 to the world of communication, and visual arts as a compendium of the application of new technologies to create new aesthetic 2020–2023 MAP+ scenarios. AXIS 1. ECONOMIC PROGRESS

To support business promotion and the Strategic actions to promote the city’s social and international dimensions of economy Barcelona’s creative industries, we founded a promotion cluster as well as the benchmark Barcelona Design Hub (DHUB). BCN GREEN DEAL Key: Sustainability Priority 6. New hubs of economic activity

44 45 SUSTAINABLE DEVELOPMENT GOALS OBJECTIVES AGREEMENTS · To promote the formation of the Association of Theatre Companies of Barcelona Creativa Council comprised of Catalonia (ADETCA) the primary representative associations, Catalan Cinema Guild enterprises and important figures in the Catalan Association of Concert Venues world of design and the creative industry (ASACC) in Barcelona Bookseller’s Guild of Catalonia · To develop DHUB as a forum for integrating the different outputs of the Catalan Publishers’ Guild design and creative industries in order to TRESC–Community of Culture foster debate, promote research and Advanced Music (Sónar) advance the presentation of new projects Primavera Sound and content locally and internationally Cruïlla · To establish the necessary connections with schools and universities to generate Parallel 40 (DocsBarcelona) shared dynamics in training and research Poblenou Urban District · To map the creative industries in the Gamelab city, while at the same time establishing OFF Barcelona new areas of focus for promotion and Barcelona Design Centre (BCD) development 22@Network (design committee) · To draft a long-term internationalization Fostering Arts and Design (FAD) plan for the city’s creative industries Catalan Audiovisual Cluster CREATIVE INDUSTRIES Gamelab Live BCN 2020. A digital video PROMOTING AND MAKING USE OF ACTIONS game and interactive entertainment TRANSFORMATIVE TALENT IN THE conference in which the most influential CREATIVE INDUSTRIES players in the global video game industry take part in unique and meaningful These actions have to do with researching SUPPORT AND PROMOTION OF discussions and events: workshops, and presenting new creative projects in ‘SECTORAL MULTIPLIERS’ seminars, networking, and discussion connection with business environments, This initiative provides support for the groups that explore the value and potential discussing their potential, providing contribution of excellence that various of video games in our society, our culture resources for their development and organizations make in the city of Barcelona and our economy. The 2020 version was contributing to real debate on their potential through actions and programmes with a 100% online. applications. relevant dynamic and invigorating effect on Dissenyem el comerç (We Design Cruïlla XXS. The need to adapt the annual GOVERNANCE OF CREATIVE the creative industry ecosystem. Commerce) is a project to promote local festival in light of the impossibility of seeing INDUSTRIES commerce with the help of young talent In 2020, these actions were notable in that international headliners has given rise to the from the creative industries. It is a joint We are working to generate stable they adapted quickly to the conditions of opportunity to discover the enormous project involving students from the city’s relationships and connections between the COVID-19 crisis: contingency plans were potential of local talent. This has been an the different sectors that comprise the design schools and different shopping areas implemented to prioritize and quickly exemplary effort in applying safety world of creative industries: to develop proposals for reviving and transform face-to-face formats (often protocols to allow for safe live promoting this economic sector. The · Foundation of the Department of involving numerous people) into virtual or performances. Creative Industries as part of the mixed formats to ensure participation. project’s goals are: Directorate for Tourism, Events and Ideal, Digital Arts Centre. ‘Barcelona These have taken the form of subsidized · To give the values of local commerce and Creative Industries. Photographic Memory’: an immersive agreements associated with the following design greater visibility 46 · Creation of the Operational experience of the city of Barcelona viewed 47 action plans: · To develop cross-sectoral proposals that Directorate for Design Promotion through the eyes of six of the best include communication, services, events (DOPD) at Barcelona Activa. Sónar + D CCCB 2020. Transforming Sónar photographic artists in the country. An and signage, with special emphasis on into an audiovisual platform broadcasting its unprecedented view of the city of the 50s · Barcelona Design Hub’s areas of revitalizing post-COVID-19 commerce governance. The objective is to entire programme live on two online and 60s as digital art. transition towards becoming a global streaming channels also with exclusive · To include the different stakeholders in benchmark in the development and on-demand content. The 2020 version was Poblenou Urban District. A creative the design process: students, shopkeepers promotion of creative industries: 100% online. Christmas market with the creative and neighbours, with creative actions and organizations and companies from the · Collaborative agreement Primavera Sound Festival. The 2020 version workshops that take place in public or Poblenou neighbourhood as part of the between the Barcelona Institute of was 100% online. municipal spaces in the territory Culture (ICUB), the Department of Poblenou Urban District platform. Docs Barcelona – Mirades Inquietes · To share the process with Barcelona Tourism and Creative Industries residents and Barcelona Activa to manage, (Unsettled Glances). A truly global project Barcelona Design Centre (BCD). A selection promote and carry out DHUB about the world of documentaries, with a of sectoral and intersectoral projects to Barcelona Design Hub was the venue for activities: The DOPD will assume festival, job market, distribution, network of promote, raise awareness, and interrelate the Ars Electronica festival held on 9 and 10 functional management exhibition venues and educational the design sector and to build connections September, the most important festival in responsibilities. opportunities. The 2020 version was 100% with other economic sectors in the city. the world on the connections between art, · Launch of DHUB Management online. Growing businesses and promoting technology and society. Five roundtables Committee. entrepreneurship. International promotion that could be followed online or in person · Design school panel. Establishment projects. offered the opinions of leading figures in the of a forum for building relationships digital world on topics such as the role of art Projects and working with design schools. Fostering Arts and Design (FAD). in times of uncertainty. During the event, a to promote the design sector, and especially carpet was debuted that was able to · Initial steps towards forming the fashion with the participation of Barcelona’s Barcelona Creativa Council. monitor room capacity automatically, an fashion schools. Other activities linked to example of how digital design can help in · Creation of a map of Barcelona’s the FAD 2020 awards. these times. creative industries with identification and analysis of their ecosystem. Gender Perspective in Fashion: Sustainable Refurbishment of the annex to the This is a joint action involving a wide range Challenge 2020. We have been working Barcelona Design Hub. A project to launch of sectoral leaders: the Association of with MODA-FAD to provide solutions for the the new multipurpose space. Theatre Companies of Catalonia (ADETCA), sustainability of the fashion industry. A joint the Catalan Cinema Guild, the Catalan DHUB shop. The creation of a unique shop project was undertaken with Manchester’s Association of Concert Venues (ASACC), in the DHUB that interprets needs related to design festival, Design Manchester, to allow the Catalan Booksellers’ Guild, the Catalan the museum itself and represents the students from British and Spanish schools to Publishers’ Guild and TRESC-Community of concept of design and the sectors carry out projects with a gender Culture. associated with it. This action includes the perspective. The Sustainable Challenge completion of the creative design process Urban Creative District. A unique opportunity culminated with the projects being and design of the new space. to learn more about Poblenou, to understand displayed in a shop window in the Glòries its new reality as one of the city’s drivers of shopping centre. Barcelona Fashion Forward (BFF). creativity, and to help revive economic activity Definition and creation of content for the Madrid-Barcelona Bridge. In collaboration in the neighbourhood. Solidarity auctions, second entrepreneurship programme to with the Barcelona Design Centre, a ‘bridge’ family workshops, and art, design, illustration support fashion talent in the city. has been built between the Madrid Design and crafts exhibitions, as well as lighting Festival and Barcelona Design Week to Tocadas por Balenciaga. Study and features and musical performances were promote awareness of design and to PROMOTING AND ADVANCING DESIGN definition of the first exhibition of held from 18 to 20 December. recognize the role of design in taking on AND FASHION Balenciaga’s hat designs to be held from Promoting local audiovisual talent ISE society’s future challenges. June 2020 to November 2021. Design is a key component of a country’s 2021. The Integrated Systems Europe (ISE) Two days of workshops were held at the competitiveness and innovation, its business Preparation for Miralles Year of 2021–2023 audiovisual fair in Barcelona is an Madrid Design Festival in February 2020. community (industry, services and Architecture (2021). Design and preparation opportunity for the local ecosystem of The workshops were led by the strategic commerce) and the quality of life of its of events related to the celebration of the audiovisual talent to grow and expand its 48 design consultancy Soulsight. Participants people. It links creativity and innovation and 20th anniversary of the death of the frontiers. 49 discussed issues affecting the future of is a source of differentiation and architect Enric Miralles. Joint project with A plan is being developed with the ISE to cities, such as mobility, solitude and cultural competitive advantage. Design is essential the Barcelona Institute of Culture (ICUB). maximize the event’s impact and motivational creation. for the future economy and as an intangible asset for business undertakings of all kinds. PROJECTS TO PROMOTE THE capacity among local creative talent. Seasonal Menu (part of Sustainable Food CREATIVE ECONOMY The Catalan Audiovisual Cluster is being Capital). This unique project applies Barcelona’s commitment to design is supported through: creativity and design to cooking and cuisine. founded on this strategic advantage, as it These are actions to reactivate or boost This joint effort of the foremost cooking provides innovation, creativity, dynamism specific areas of the creative industries in · University-industry audiovisual pitching and job creation to the city’s various schools in Barcelona (the Barcelona response to the challenges or other issues · Audiovisual talent week Restaurant Association, the Sustainable economic sectors. they have experienced. Restaurants Association and Barcelona Slow 15th Barcelona Design Week. Barcelona Bonus Cultura. To mitigate the significant Food) presents guidelines for a well- Design Week was created by the Barcelona impact of COVID-19 on cultural production balanced, diverse, seasonal menu for Design Centre (BCD) in 2006. Since 2018 it and consumption, 90,000 Bonus Cultura Barcelona restaurants and residents. has been jointly organized with Fostering vouchers have been issued which can be Creamedia (Barcelona Activa). This Arts and Design (FAD), the association of used for cinema, books, music and entrepreneurship programme for the designers, architects, craftsmen and artists performing arts shows with the aim of creative and cultural industries aims to of Barcelona with a history spanning more promoting the consumption of culture by support various generations of than 100 years, with the support of the the public and stimulating business entrepreneurial projects that have the Barcelona City Council. activities related to the cultural industries. potential to create jobs in the city. This year The focal point of the main activities The initiative has been extended this year, 25 projects were selected. organized by the BCD, FAD and the due to its excellent initial reception. 25,000 Palo Alto business incubator. Monitoring of Museum of Design is the DHUB. More than new Bonus Cultura vouchers will be made the construction of the facilities. 80 events (presentations, workshops, available for purchase until April 2021. The conferences, exhibitions and other Barcelona City Council supports the project activities) have been offered to bring design, by subsidizing €10 of the €40 value of each creativity and innovation to the public. Bonus Cultura voucher. An extensive offline and online advertising campaign was also executed in the city’s primary general media outlets. INTERNATIONAL Manchester-Barcelona project. A Inspired in Barcelona platform. This digital collaborative project with Manchester’s platform is designed to bring us closer to The objective of this project is to develop a design festival, Design Manchester, top influencers and potential consumers of promotion strategy for the city to stimulate (Sustainable Challenge 2020). Barcelona-inspired design. the internationalization of the creative industries, to generate a dynamic that KIC CCI. Preparation of applications for the It is also directed at the media, international fosters international relations with local European Institute of Innovation & organizations and events, and members of creative industry founded on the presence Technology (EIT) by the Knowledge and the general public interested in local of international operators in the city and the Innovation Community in the field of creativity. Cultural & Creative Sectors and Industries presence of local industry in international The platform will showcase companies and (KIC CCI, scheduled for 2021). fairs and markets. professionals associated with the creative Barcelona, headquarters of the World The EIT is an independent EU body whose industries, acting as broadcast system to Design Weeks network. World Design goal is to strengthen Europe’s ability to raise the profiles of local talent through Weeks is a global network of design weeks innovate with an integrated network of projects, exhibitions, and other actions. It and festivals held all over the world. Their leading businesses, educational institutions will cover topics by sector (contract, food mission is to promote global debate, and research organizations seeking design, digital creativity, crafts, interior understanding, and education of the world solutions to major global challenges. The design, visual arts, etc.). The project is of design and to build connections between EIT is currently the most important being executed jointly with the BCD. innovation network in Europe. It provides a design and society. Barcelona is also joining the international structure for relationships among over 1,000 circuits for major art exhibitions, working The project was founded in 2016 by Design members and is a part of the EU Framework with the Maritime Museum of Barcelona to Weeks chapters in Barcelona, Helsinki, the Programme for Research and Innovation make the Barcelona Royal Shipyard the Netherlands, San Francisco, Toronto, (Horizon 2020). The network promotes venue for a leading international art exhibit 50 Mexico City, Beijing, Seoul and Tokyo. In innovation in Europe by empowering 51 for four months each year (from 2021 to 2020, the network reached the decision to innovators and entrepreneurs throughout 2024). move its headquarters from Helsinki to the EU so the best ideas can become Barcelona. realities in the form of products, services, The first steps are being taken towards the The Barcelona Design Centre Foundation jobs and growth. creation of a city agency for marketing towards new participants and audiences. assumed the chairmanship with the The Barcelona City Council signed an benchmark DHUB as its primary venue. agreement this year to take part in the application process, along with up to 50 Barcelona is a city dedicated to companies, universities, research centres serving talent, design, fashion and and other European cities. internationalization. PROMOTING, REVITALIZING AND PUBLICIZING COMMERCIAL AND FOOD AND BEVERAGE ESTABLISHMENTS

We’re working to make commerce one of GOVERNMENT MEASURE the key components around which the city Shock plan and post-COVID-19 measures for is structured. We envisage a dynamic, Barcelona’s shops, markets and restaurant entrepreneurial and socially inclusive and catering sector Barcelona that values commerce as a reflection of quality and economic growth. June 2020 We aim to instil confidence in residents and reenergize consumption through 2020–2023 MAP+ Barcelona, a model of local and diverse campaigns and projects to support commercial and restaurant AXIS 1. ECONOMIC PROGRESS economic development establishments. Strategic actions for commerce, markets, The city’s business community needs our consumption and food support both because of its social relevance and because it is the bedrock on which Barcelona’s model of coexistence rests. BCN GREEN DEAL Key: Equity

52 Priority 9. Small economy to make the city 53 great OBJECTIVES · To promote shopping and consumption SUSTAINABLE DEVELOPMENT GOALS by incorporating new users of local consumption and commerce · To raise consumer awareness of the responsibility of shopping and consuming locally · To create instant notification systems for sectors affected by the economic crisis caused by COVID-19 to provide access to the public resources available · To identify and provide information on health and safety measures in food and beverage and other commercial activities · To promote and facilitate safe, sustainable and local consumption relationships AGREEMENTS PROMOTING, REVITALIZING AND PUBLICIZING COMMERCIAL AND FOOD AND Collaboration agreement between the BEVERAGE ESTABLISHMENTS Barcelona City Council and the ACTIONS Association of Friends, Neighbours and CHRISTMAS CAMPAIGN Plaça de Catalunya Christmas Festival from Merchants of La Rambla and Plaça 18 to 30 December. A diverse cultural and Catalunya for the Baixa a la Rambla The campaign focuses on three areas of artistic programme was offered for a wide project. activity and series of actions to address range of audiences. The programme was them effectively. divided into three time slots, with a variety The purpose of the agreement is to Street lighting throughout the city. New of offerings in each one. The mornings promote, regulate and collaborate on the management model. In the new model, the featured family activities, the afternoons project Baixa a la Rambla (Come Down to Directorate for Commerce, Restaurants and performing arts and music, and the evenings the Rambla), which will be supported by a Consumer Services is responsible for an innovative show for all audiences. subsidy. The project focuses on stimulating contracting the design and installation of The total number of attendees with prior the commercial development of the Rambla the Christmas lights, a responsibility that up reservation and on-site registration was and surrounding areas with a series of to now had been taken on by the merchants’ almost 17,000 (3,316 in the mornings, 9,767 associations. Sixteen shopping areas are actions to promote it and give it greater in the afternoons and 3,879 in the evenings). taking part in the new management model visibility, resulting in a significant step in this first year. Building the world anew. Lighting in Plaça forward for the commercial sector. The de la Universitat from 26 November to 30 The subsidy for the 2020 Christmas lighting initiative is also critical for the survival of December. campaign was increased from 50% to 75% many commercial establishments that have for merchants’ associations in the city that This installation aimed to acknowledge the 54 55 been severely affected by the COVID-19 have not taken part in the new management people of Barcelona, and featured images health crisis. model to date. made of words to remember the shared experiences of 2020. The project was led by 2020–2021 agreement. 2020 grant amount: Lighting of more public areas in the city artist Maria Güell from Invisible Lighting €73,816.05 centre, 100% financed by the Barcelona City Design Lab Studio. Council: Plaça de Catalunya was lit for the first time as well as Carrer de Balmes after The sounds of Christmas from 17 December many years; Plaça d’Urquinaona and Via to 5 January. This musical initiative brought Laietana, which were already lit last year, jazz standards with Christmas themes to the were also added; and Gran Vía, Carrer city’s districts. Performances were d’Aragón, Avinguda del Paral·lel and Plaça unannounced to prevent crowds and took de la Universitat will continue to be lit. place on balconies and terraces, in windows and other elevated places near pedestrian City lighting ceremony. Held on 26 and shopping areas. November in Plaça Comercial, we coordinated the organization the event, which featured a show directed by choreographer Sol Picó. Actions to revitalize shopping areas. We scheduled eight traveling shows in five different locations in each district, including dance, puppet shows, theatre, concerts, light shows and special Christmas activities. A total of 246 performances were put on for family audiences, with three to six performances per action. Commerce promotes social cohesion and helps to improve community living in the city’s neighbourhoods. Christmas carol. For the first time ever, a ‘SHOP LOCALLY. OUR SHOPS MAKE IDENTIFYING AND PUBLICIZING PROMOTING AND PROTECTING ICONIC Christmas carol was commissioned for the OUR CITY.’ INFORMATION ON HEALTH AND COMMERCIAL ESTABLISHMENTS city of Barcelona, with the support of the city’s business community. The song was This public awareness campaign was SAFETY MEASURES 2020 Emblemàtics Barcelona, a guide to included in the background music set played designed to promote local shops, Safety and health measures in shops and iconic commercial establishments in in the city throughout the entire Christmas restaurants and consumption, to increase restaurants have been posted on the social Barcelona, was published as part of an campaign to make it familiar to people. the visibility of their values, and to network pages of businesses, as has initiative of the Commerce Image Archive of encourage residents to shop locally. The information on public resources available. A Catalonia (FICC) with the support of the The song És Nadal was created by singer- campaign was programmed in two phases: monthly newsletter with the latest news Barcelona City Council, the Association of songwriter Paula Valls. It is a song that is from the sector was also posted on special Iconic Establishments, and the Barcelona fresh and filled with hope, positive feelings · Launch of first phase, 17 June–22 July Twitter and YouTube channels. Museum of History. and lots of energy. · Launch of second phase, 19 October–20 Information on new regulations for A meeting was held with the Directorate Merchandizing. The following merchandizing November consumers, especially the measures applied General for Cultural Heritage of the material was distributed among the shops of Formats: backlit posters, banners, buses, after the declaration of the state of Government of Catalonia to establish a the 10 districts of the city: towers, shop posters, print media (general emergency, was also posted on the working group to advance the · 600,000 Rasca de Nadal Christmas scratch and local), digital media, radio stations, consumer website. implementation of mechanisms to protect cards were distributed equally among social networks, sponsored content (online, iconic establishments. New legislation and regulations on commercial establishments and markets. The offline and radio), LEDs on the Rambla and consumer services: aim of the joint initiative with Open Barcelona marketing materials. NEW LINES OF BUSINESS AND WORK was to recognize citizens who support local Indicators: 2,100 banners, 720 backlit · Specific FAQS section FOR THE RESTAURANT SECTOR commerce in the city and to offer them a posters, 14,953 website views. · Tips for safe shopping: ‘Shop from home, Implementation of the campaign (phase 1) to reward. 20,432 scratch cards offered prizes, shop safely’ boost consumption through delivery and divided into four categories: leisure, culture 56 PROMOTING AND REVITALIZING take-away (special meals with wine or other 57 and entertainment; e-sports; restaurants and · New appointment service for face-to-face SHOPPING IN THE CITY CENTRE beverages included, discount vouchers for hotels; and Barcelona products and services. assistance for consumers via the website Designed to promote and support events to combined with the L’OMIC et truca (the subsequent purchases, open restaurants · 400,000 letters to the Three Wise Men boost commerce in the city centre, such as Municipal Consumer Information Office is selling fresh local products, recipes from · 400,000 gift wrapping stickers street fairs and exhibitions, this is a joint Calling You) programme to prevent people renowned chefs to makes meals with the initiative originating from the commercial from travelling or moving from place to fresh produce on offer, etc.). · 50,000 Time Out magazines sector and businesses in the area and place unnecessarily. OMIC calls consumers · 20,000 posters of activities in commercial implemented with their participation. The directly and provides assistance to those EDUCATIONAL PROGRAMME: areas aim of the initiative is to bring local residents requesting information or wishing to file a COMMERCE AND SCHOOLS · 2,500 Christmas gift packages for back as visitors or customers and to attract complaint. This year the programme was adapted to an national and international tourists. children · Special service for users impacted by the online format, with new online resources to A highlight of this initiative is the Baixa a la digital divide. Although in-person service is offer the value of local commerce to the Rambla project. offered by appointment only and procedures city’s students and their families. can be done online, from August to The programme promotes knowledge of the November a large number of people cultural, social and historical context impacted by the digital divide visited offices through the lens of local commerce with the seeking in-person attention. The aim of this aim of fostering a culture of critical and service is to provide these people with responsible consumption at an early age. assistance for remote consultations and complaints. In our city, you can go for a stroll, go shopping, work, do business and enjoy special moments all thanks to the continuous efforts of our hotel, leisure, culture, restaurant and commercial sectors and the quality services they offer.

58 59 SUBSIDIES AND GRANTS FOR COMMERCIAL AND FOOD SUBSIDIES AND GRANTS FOR COMMERCIAL AND FOOD AND BEVERAGE ESTABLISHMENTS ACTIONS AND BEVERAGE ESTABLISHMENTS We are implementing measures for the SUBSIDIES TO ENCOURAGE LOWERING The Barcelona City Council’s Directorate GOVERNMENT MEASURE commercial and food and beverage sectors COMMERCIAL RENTS for Commerce, Restaurants and Consumer to increase liquidity and ensure greater Shock plan and post-COVID-19 measures for Services periodically announces grants access to resources in order to meet This newly created subsidy is for owners of Barcelona’s shops, markets and food and and financial aid for local shops and food expenses. commercial real estate who reduce their beverage sector and beverage establishments. tenants’ rents to mitigate the effects of June 2020 SUBSIDIES FOR DIGITALLY COVID-19. TRANSFORMING LOCAL COMMERCIAL An amount of €600 is offered for a 2020–2023 MAP+ AND FOOD AND BEVERAGE reduction of between 25% and 50% of the AXIS 1. ECONOMIC PROGRESS ESTABLISHMENTS rent of the commercial premises, and of €1,200 if the reduction is more than 50%. This initiative attracted numerous Strategic actions for commerce, markets, The reduction must be maintained for six applications from its intended beneficiaries consumption and food months. OBJECTIVES in the commercial sector, leading to the approval of a special extension to the initial Managing the administrative process: · To ensure the viability of economic BCN GREEN DEAL credit, which has now reached €1,200,000. drafting regulations and guidelines, in the commercial and food and application process, and administration of activities This is part of a broader package of joint Key: Equity files. beverage sector measures offered in conjunction with 60 Priority 9. Small economy to make the city A total of 407 applications were received. 61 · To manage economic impact and create Barcelona Activa, which also includes advice great to create digitalization plans, a training measures that foster resilience in the catalogue with over 50 online courses, and SUBSIDIES FOR LOCAL COMMERCE commercial and food and beverage sectors completion of a study on emerging digital AND ECONOMIC PROMOTION SUSTAINABLE DEVELOPMENT GOALS · To promote and strengthen the skills in the commercial and food and Annual call for subsidies and grants as part commercial and food and beverage sector beverage sector. of the Barcelona City Council’s general call Management of the administrative process: for subsidy and grant applications, which drafting regulations and guidelines, includes a section specifically to promote application process, and managing files. local commerce in Barcelona, aimed at territorial and sectoral associations of Of the 580 applications submitted, 415 were commercial enterprises. approved (provisional resolution). Managing the administrative process: drafting regulations and guidelines, application process, and administration of files. A mayoral decree has been approved to accelerate disbursement of the subsidy in order to mitigate the effects of the crisis. A total of 241 applications were received, of which 215 have been definitively approved.

Barcelona, a city that’s proud of its commerce and its merchants. SUBSIDIES FOR CHRISTMAS LIGHTING PROVISION OF MEASURES TO AID FOR THE BARCELONA FOOD UNIT IN BARCELONA PROTECT SHOPS AND FOOD AND This consists of granting subsidies to Annual call for subsidy applications for BEVERAGE ESTABLISHMENTS – companies in the Barcelona food unit that Christmas lighting in public streets and in WHOLESALERS AND RETAILERS have been significantly impacted by the pandemic. shop windows, aimed at municipal Provision of support for shops and food and associations of commercial enterprises. beverage establishments to acquire safety A transfer was made in the amount of The subsidy was increased this year from materials or improve existing materials. €450,000 to Mercabarna in its capacity as a Barcelona City Council collaborating entity 50% to 75% for the whole city. Collaboration agreement between the to manage the subsidy programme. Managing the administrative process: Barcelona City Council and major drafting regulations and guidelines, representative organizations in the NEW FINANCIAL SERVICES application process, and administration of commercial and food and beverage sectors, files. which will be responsible for distributing CONSULTING UNIT personal protective equipment (PPE) in the The Barcelona City Council has launched a A total of 77 applications were received, of city’s shops. free service to provide advice, information which 76 were approved. Collaborating entities: Barcelona and consulting on contracting financial Commerce, Open Barcelona, Comertia, products for citizens, freelancers and SMEs. PIMEC Commerce, Foment del Treball- The initiative is run by the Municipal Comerç, Barcelona Restaurant Association Consumer Information Office (OMIC) with and the Barcelona Guild Council. the support of ASUFIN (the Catalan Association of Financial Users). The service handles queries about bank contracts, 62 commissions, bank cards, mortgages, 63 default registries, consumer credit and other types of consumer relations with credit and financial services enterprises. One of the service’s primary tasks is providing advice to self-employed individuals and SMEs for contracting of Official Credit Institute (ICO) loans. CONSUMER-SERVICE SUBSIDIES IN THE GENERAL CALL FOR SUBSIDY APPLICATIONS This programme is dedicated to projects designed to broaden and stimulate the participation of stakeholders and to help consumer protection associations promote informed, safe and sustainable consumption. Applicants must be active consumer organizations registered in the general section of the Registry of Consumer Organizations of Catalonia. They must have handling complaints and mediating disputes related to consumer relations as one of their main objectives and business activities, and they must provide assistance in person or online and by other means. A total of 15 applications were received, of which seven were approved. TOOLS FOR THE ECONOMIC DEVELOPMENT OF TOOLS FOR THE ECONOMIC DEVELOPMENT OF COMMERCIAL AND FOOD AND BEVERAGE ESTABLISHMENTS COMMERCIAL AND FOOD AND BEVERAGE ESTABLISHMENTS ACTIONS DIGITAL TRANSFORMATION OF REVITALIZATION OF EMPTY GROUND- This project aims to promote organic GOVERNMENT MEASURE COMMERCE FLOOR ESTABLISHMENTS growth by creating new tools that can Shock plan and post-COVID-19 measures for generate synergies in the city’s Implementation of new digital technologies Impulsem el que fas: This is an approach Barcelona’s shops, markets and food and commercial and socio-economic context. and tools to integrate traditional brick and called ‘company to territory’ which is beverage and catering sector mortar commercial establishments in the designed to finance projects that promote June 2020 city and improve competitiveness through business activity and entrepreneurship in the provision of resources to enable digital the territory and occupy ground floor transformation and adaptation to the new premises (including moving from the first 2020–2023 MAP+ needs of consumers. floor to the ground floors) in districts with incomes below the city’s average (Ciutat AXIS 1. ECONOMIC PROGRESS CORE Project – 2019. Analysis of the Vella, Sants-Montjuïc, Horta-Guinardó, Nou minimum viable functionalities of modules OBJECTIVES Strategic actions for commerce, markets, Barris, Sant Andreu i Sant Martí). consumption and food identified in Drupal models for · To promote and strengthen the implementing the CORE project open In 2020, 18 projects were awarded for a total commercial and food and beverage sector collaboration tool in accordance with the of €360,000. BCN GREEN DEAL project’s available implementation time and · To increase the competitiveness of the its scope. commercial and food and beverage sector Key: Equity 64 Commerce Hackathon. The first online 65 Priority 9. Small economy to make the city Barcelona Commerce Hackathon was held great on 20 June. It was a virtual event in which professionals in web and app development, design, engineering and the business SUSTAINABLE DEVELOPMENT GOALS community sought innovative solutions for local commerce. More than 50 people took part in 10 teams. Commercial hub digitalization project (SIRT). October 2020. ‘Barcelona never stops: Let’s reactivate the economy’ webinar cycle. October 2020. Innovation in commerce. November 2020. Catalyst project for Barcelona’s business sector (commerce laboratory). Rapid impact programme for experimentation and verification of innovative solutions for commerce (in development). Commerce transformation workshop. November 2020 (Eurecat Technology Centre). DYNAMIC SYSTEM FOR MAINTAINING A NEW MUNICIPAL CONSUMER CONTINUOUS CENSUS OF INFORMATION OFFICE (OMIC) COMMERCIAL PREMISES WEBSITE The new OMIC website was launched to This project aims to bring about a paradigm inform and advise small economy shift in how the Barcelona City Council stakeholders and the general public on conducts the census of commercial consumption during COVID-19. premises. In the past, the census has been done every two years by identifying the The website publishes all new regulatory physical presence of all premises in the city measures related to COVID-19, promotes in a specific of area of operation. local consumption, and offers training in the use of new technologies in consumer Technological tools were developed in the relations. last census of 2019 to change to a continuous census of commercial premises.

This census is an essential tool for diagnosing, systematizing indicators, making decisions and evaluating public policy for the sector. It quantifies active ground floor shops, classifies them according to the type of service they offer, monitors evolution district by district, and 66 67 more.

One of the tools that has emerged from this census is the Commercial Viewer, which Barcelona is working aims to make statistical data available to the for modern, living public in its first phase. commerce that Data can be filtered by commercial sectors, reaches every corner economic activity, district or neighbourhood of the city. and can be displayed in graphs, tables and maps of the whole city. This tool has an extensive history and will be adapted in accordance with the progress of the continuous commercial premises census over the next two years. REGULATORY AND ADMINISTRATIVE CHANGES IN THE REGULATORY AND ADMINISTRATIVE CHANGES IN THE COMMERCE AND FOOD AND BEVERAGE SECTORS COMMERCE AND FOOD AND BEVERAGE SECTORS ACTIONS TEMPORARY FLEXIBILITY IN Expansion of outdoor restaurant seating in Several ordinances and administrative GOVERNMENT MEASURE PLANNING USE OF PUBLIC SPACE FOR public spaces has had a positive impact on processes have been adapted to better employment and production. The addition Shock plan and post-COVID-19 measures for OUTDOOR RESTAURANT SEATING meet the needs of the commercial sector of 18,032 m2 of usable outdoor restaurant Barcelona’s shops, markets and food and this year. One of the shock measures adopted to seating in public spaces has helped to beverage sector address the pandemic situation was create 1,875 jobs and contributed 35.4 million The aim is to change certain fees and duties June 2020 extending space allocated for public euros of added value to Barcelona’s to make regulations and procedures more restaurant seating to align with health restaurant sector. flexible, which, in turn, offers greater recommendations, so the same number of flexibility for revitalizing the economy. 2020–2023 MAP+ tables and chairs could be used with greater STUDYING AND MONITORING AXIS 1. ECONOMIC PROGRESS distance between them, and to allow food REGULATIONS and beverage establishments that previously Strategic actions for commerce, markets, Analysing and monitoring regulations to be did not have outdoor public seating to consumption and food applied to facilitate the use of public request it. OBJECTIVES thoroughfares as a measure to encourage This action is accompanied by improvement and promote commerce. · To incorporate measures needed to make BCN GREEN DEAL measures to support the restaurant sector, economic revitalization more agile by such as the following: altering certain fees and duties and making Key: Equity · Waiver of fee for outdoor restaurant 68 some regulations and procedures more Priority 9. Small economy to make the city 69 seating in public spaces during the state of great flexible emergency and a 75% reduction from the end of the state of emergency until 31 SUSTAINABLE DEVELOPMENT GOALS December 2020 · Participation of the operational technical office in processing applications Of the 4,240 applications received, 3,129 were accepted. Of the applications accepted, 2,167 (two out of three) were about extensions to existing outdoor restaurant seating in public spaces, and 962 were in reference to new outdoor seating. In all, this represents 8,633 new tables and 33,418 new chairs. In terms of location, just under half are in streets previously used for vehicles, including service lanes (where there is parking) and chamfered street corners. Specifically, 1,299 are on streets and 40 are a combination of street and pavement. The remaining 1,790 are on the pavement. These actions have made 23,176 m2 of asphalt available which had previously been used by vehicles. The amount invested in this measure was €1,163,171. BARCELONA’S MARKETS

The mission of Barcelona’s markets is to GOVERNMENT MEASURE provide the citizens of the city with quality Shock plan and post-COVID-19 measures for products. Barcelona’s shops, markets and food and Barcelona’s marketplaces promote healthy beverage sector lifestyles, and encourage social and June 2020 neighbourhood cohesion. They add to the economy and employment in the context of local commerce. 2020–2023 MAP+ Constantly renovating the markets, AXIS 1. ECONOMIC PROGRESS physically and in the services they offer, and adapting them to the new digital reality are Strategic actions for commerce, markets, key actions for continuing to develop consumption and food Barcelona’s social welfare model. BCN GREEN DEAL Key: Competitiveness 70 Priority 1. Entrepreneurial city 71 OBJECTIVES Priority 2. Digital capital Barcelona’s markets, the life of the city · To maintain investment momentum for completing the remodelling of the Vall Key: Sustainability d’Hebron and Bon Pastor markets, to begin Priority 5. Circular and value economy refurbishment of the Abacería and Sant Andreu markets, and to begin remodelling Key: Equity of the Montserrat and Horta markets Priority 9. Small economy to make the city great · To sustain the impetus for the plan to improve and maintain the markets · To implement the Shock Plan and SUSTAINABLE DEVELOPMENT GOALS complimentary post-COVID-19 measures in the municipal markets · To continue to offerneighbourly personalized service and a wide range of products, and to maintain leadership in the sector in distributing fresh, quality produce · To make the shopping experience more flexible and time-saving · To promote a culture of sustainable consumption and food products AGREEMENT WITH THE FEDERATION OF BARCELONA’S MARKETS MARKET ASSOCIATIONS ACTIONS An agreement has been signed with the Federation of Market Associations of In order to achieve these objectives, a series · Reformulation of the market fee schedule. Barcelona (FEMM), a new body consisting of projects and measures has been proposed No fees will be charged to shops during the of administrative concession holders’ in line with the values and objectives of closure period resulting from the state of associations of the city’s municipal the 2015–2025 Strategic Plan and the new emergency (non-food establishments, bars, markets. The agreement includes the needs of current and potential customers. etc.). promotion of projects in this programme. · Redefinition of the2020 subsidy PHYSICAL ACTIONS The federation’s objective is to maintain programme to promote the economic self- sufficiency of associations. relations with the Barcelona Municipal Completion of the remodelling of the Vall d’Hebron and Bon Pastor markets. Markets Institute (IMMB) and Barcelona · Development of special action, City Council in order to better defend the Refurbishment of the Abacería, Sant communication and support plans for Modernization of the network of municipal markets that have been impacted the most: common interests of the associations and Andreu, Montserrat and Horta markets. markets, the centres of life in the city’s Boqueria, Encants de Glòries, Encants de Major actions in the Carmel, Besòs and neighbourhoods, must be carried through to to establish common publicity and Sant Antoni and Dominical de Sant Antoni. promotion strategies for the markets. Galvany markets. completion. Strategies must also be defined for · Implementation of campaigns and actions each market type as venues offering a diversity IMPROVEMENT AND MAINTENANCE to promote the markets and increase of enriching experiences in accordance with PLAN their visibility as points of reference for their dual commercial and social purpose. local fresh produce, professionalism and 72 This is a major improvement plan with cohesion. 73 The markets should be one of the main significant financial support from the marketing channels for sustainable food in Barcelona Municipal Markets Institute · Design, contracting and implementation our city in order to offer differentiation that (IMMB). of the IMMB digital online sales platform is both commercially beneficial and socially (Marketplace) for the market network. responsible. COVID-19 SHOCK PLAN · Design and implementation of the new · Restructuring of IMMB’s teams and proposal and model for Nadal a Barcelona (Christmas in Barcelona). BARCELONA NETWORK OF MARKETS systems. IMMB contingency and service restoration plans. TRANSFORMATION PROCESS · Promoting the Green Market Stall Vendors and Zero Plastic projects. 1. Abaceria Central 21. Lesseps · Implementation of COVID-19 2. Barceloneta 22. Llibertat containment protocols and distributing · Training programme for young people 3. Besòs 23. Marina materials. and the unemployed with Barcelona Activa, 4. Bon Pastor 24. Mercè IMMB and Mercabarna. 5. Boqueria 25. Montserrat · Reinforcing access and capacity control Floristes de 26. Ninot systems. Support to merchants and Les Rambles 27. Núria associations for business continuity and 6. Canyelles 28. Poblenou reopening. 7. Carmel 29. Provençals 8. Ciutat Meridiana 30. Sagrada Família · Suspending contracts with guaranteed 9. Clot 31. Sant Andreu severance pay to prevent redundancies and 10. Concepció 32. Sant Antoni reducing payment deadlines to suppliers. 11. Encants Encants Fira de Bellcaire Mercat del Llibre · Creating media campaigns and a special 12. L’Estrella 33. Sant Gervasi communication plan for Open Markets 13. Felip II 34. Sant Martí during lockdown and de-escalation, 14. Fort Pienc 35. Santa Caterina including opening hours and services 15. Galvany 36. Sants offered. 16. Guinardó 37. Sarrià 17. Guineueta 38. Tres Torres · Support to add human resources for 18. Horta 39. Trinitat home delivery services and to facilitate 19. Hostafrancs 40. Vall d’Hebron online shopping and contribute to its rapid 20. Les Corts expansion. DIGITALIZATION PLAN: Leadership: Recognition and positioning as FROM PHYSICAL TRANSFORMATION leaders in the distribution of fresh, healthy TO DIGITAL TRANSFORMATION and sustainable food products. · Promotional actions: new website, social The market, the heart of the networks, workshops, mass emailing tool, neighbourhood: A space for coexistence image bank, 2021 campaign and solidarity with a dual commercial-social purpose. Renewing markets to transform neighbourhoods: A driving force and · New website example of modernizing neighbourhood · Digital display screens shopping. Information technology projects · Content manager complement the physical transformation. Proximity and trust: Modern, clean · Network of overhead cameras and displays to count people Barcelona’s markets, a unique commercial spaces with perfectly and extraordinary network within maintained facilities that inspire confidence · Incident control software and provide an added value compared to everyone’s reach. Barcelona, a · Sensor network other food locales. city of local, quality, responsible · Alarm centre · Sensor network consumption. · Marketplace · Alarm centre · Locker network · Network of overhead cameras and displays to count people 74 NEW BRAND 75 · Incident control software Design of a new logo and a new brand · Online control panel identity to reinforce the Barcelona market · Promotional actions: 2021 campaign network concept. Quality and diversity: Markets with a mix of shop types where customers can buy everything they need. · Updating back-office software Sustainable food: Pioneers in promoting healthy and environmentally friendly food. · Sensor network · Alarm centre · Promotional actions: workshops, new website, social networks, 2021 campaign Flexible shopping: New opening hours and online sales. · Marketplace · Locker network SOCIAL AND SOLIDARITY ECONOMY

Public policy promotes the social and 2020–2023 MAP+ solidarity economy (SSE) to strengthen AXIS 1. ECONOMIC PROGRESS and boost existing and new businesses, projects and organizations, with the aim of Strategic actions for the social economy expanding an economy that prioritizes the needs of its people and territory to the whole of Barcelona, its districts and BCN GREEN DEAL neighbourhoods. Key: Equity This is accomplished through mutual Priority 8. A more social and solidarity cooperation and environmental economy sustainability that promotes intersectional Measure 1. Social and solidarity economy equity and democratic governance. strategy The actions of this directorate, in Measure 2. Sustainable Food Capital collaboration with Barcelona Activa, aim Barcelona, committed to the social and solidarity to promote new social and collective entrepreneurial projects to contribute to SUSTAINABLE DEVELOPMENT GOALS 76 economy of the 21st century effecting changes in production, 77 distribution, consumption and savings practices. Work on the public policy to promote the SSE has resulted in the approval, with its own sphere articulated around the Catalan Social Economy Association (AESC), of the 2030 Strategy for the Social and Solidarity Economy in Barcelona to reactivate and strengthen an economy for life in the city. This Strategy, together with the MAP and the New Economic Agenda, is the basis for the 2021–2023 plan for the promotion of the SSE in Barcelona. OBJECTIVES SOCIAL AND SOLIDARITY ECONOMY · To increase the influence of the SSE on ACTIONS the city’s economy, its resilience, its coordination and its expansion in strategic STRATEGIES FOR THE SSE ECOSYSTEM sectors, and to generate projects for the city from this collective and transformative Development of #EstratègiaESS2030: CITY PROJECTS perspective 2030 strategy for the social and solidarity These projects allow us to promote the economy in Barcelona strategic courses of action we have · To provide support, training and access to Reactivating and strengthening an economy proposed in a significant, coordinated and financing to companies, organizations and for life in the city. prioritized manner, and which: individuals This process began in September 2019. In Involve stakeholders from all the · To incorporate the principles, values and March of 2020, measures to address the different branches of the SSE. instruments of the SSE into the health crisis were incorporated. In Have strong potential impact for a development of municipal public policy September of 2020, a consensus was significant part of the SSE in the city. reached between SSE organizations, led by and especially in procurement and public the Catalan Social Economy Association Have a future trajectory that will services (AESCAT) and the Barcelona City Council facilitate the accomplishment of results · To increase demand for SSE products, on the drafting of a document. 140 SSE by 2030. services and activities to support the organizations in Barcelona took part. It Some projects are related to specific socio-entrepreneurial makeup of the city contains eight strategic priorities, five instruments, while others have broader lines challenges and 10 city projects. 78 of action that require greater specification 79 · To increase and improve the presence of and planning. the SSE in informal and free-time training and education to make the SSE a viable option for everyday economic choices

P1: Conscious and transforming consumption P2: Responsible public procurement L7: Develop levers that P3: Education L5: Generate more L6: Contribute to drive the strategy P4: Funding frameworks for the preventing and P5: Deliberative public management co-production of reducing social P6: Intercooperation and social market public policies with inequalities in the city creation the SSE

L1: Increase the L4: Territorialise the importance of the SSE SSE in the in the economy of the S1: Sustainable food and agroecology neighbourhoods and SSE city, its solidity, S2: Care districts organisation and S3: Local commerce scope, especially in S4: Culture strategic sectors S5: Energy S6: Housing S7: Mobility S8: Technology and digital S9: Tourism S10: Textile L3: Create and L2: Position the SSE as consolidate SSE a prestigious economy strategic structures in the city

Quality work is essential for reducing RT1: Digital economy L8: Mainstream the challenges of RT2: Feminist economics inequality and guaranteeing the social RT3: Migration the digital economy, the feminist RT4: Ecological and energy transition labour rights of women and men. economy, migrations, the RT5: The leading role of youth ecological and energy transition and the leading role of youth 2021–2023 plan for the promotion of the FINANCING INNOBA, TRAINING PROGRAMMES AND Training and new formats in the framework SSE in Barcelona. This document sets out NEW FORMATS of the SSE. Training is offered to companies the objectives, courses of action and steps Credit funds. Barcelona City Council has and organizations as well as to individuals to take in 2021–23 for the Directorate for the collaboration agreements with Coop57 and InnoBA is Barcelona Activa’s benchmark and entrepreneurial groups that promote Social and Solidarity Economy and Food Fiare (each with a subsidy of €200,000) centre for social and economic innovation, projects. A total of 1,237 participants took Policy and the Operational Directorate for which provide funds to promote access to and provides a range of resources to bring part in training offered by Barcelona Activa, Social and Economic Innovation of financing for social and solidarity economy the SSE closer to the people of Barcelona, with 820 people participating in more than Barcelona Activa. projects. while also acting as a nerve centre for the one training activity. city’s SSE ecosystem. Chairmanship of the Social and Solidarity This year (2020) these have been expanded · Continuous training: A total of 142 training Economy Local Authorities Network in to all SSE enterprises to meet the funding · InnoBA’s Reception and Guidance Point is actions were held companies, entrepreneurs Catalonia (XMESS). Chaired by the needs resulting from the pandemic, allowing a gateway for social and economic and entrepreneurial groups to consolidate Commissioner for Social Economy, Local two new lines of financing with €2,000,000 innovation and the SSE. 503 people were and strengthen social entrepreneurship and Development and Food Policy. Two each to be opened. Eleven operations for a welcomed at the reception and guidance to promote economic activity in the SSE and assemblies were held, a meeting with elected total of €587,000 in loans/facilities were point in 2020. in social and economic innovation. officials, and a conference on agroecology, as completed prior to 30 September 2020. · The SSE CoAgenda lays out actions to · Coopciutat, city of the social and well as other important actions: a compilation Special call for subsidy applications promote the SSE in Barcelona and solidarity economy is an online game on best practices for addressing COVID-19 ‘Promotion and reinforcement of the social surrounding areas. The website currently created so the general public can better and documentation on public policies to and solidarity economy: strengthening the receives between 700 and 1,000 views a understand the values of the SSE. promote SSE (project specifications with SSE 2020’. This round of subsidy month. Approximately 80 organizations social clauses, structure of a website on SSE, applications was approved by the publish on it, generating some 800 · FeminESS. A programme to support and training on responsible public government commission prior to the state of publications since it was launched. In 2020, women in learning the initial steps to take procurement and purchasing). emergency on 14 March 2020. Although and since the beginning of the pandemic, for different forms of entrepreneurship in 80 since then it has been impossible to modify use of this resource in the SSE ecosystem the SSE. The programme can lead to 81 the conditions or the subsidy itself beyond has been increasing. possible participation in the Construïm en increasing its budget, its planned objectives femení (We’re Building in Feminine) have been met and it has helped to mitigate programme for women entrepreneurs who the socio-economic crisis caused by want to develop a project. COVID-19. · UniversitariESS. A project to promote the In figures: SSE and cooperation among young people in university environments through activities · 226 application submitted and workshops based on experiential and · 193 accepted for evaluation simulation methods. · 131 approved · Online training. Seven online training courses were held on gender issues (non- · A total of €1,099,681.33 awarded: sexist communication, gender equality, · For support and training, 101 projects were diversity and the labour market, job awarded grants for a total of €573,803.71. placement and equality policies in · For inter-cooperation initiatives, 30 companies: equality plans). projects were awarded grants for a total of · #TransformESS programme. New actions €525,877.62. have been taken to raise awareness of the values and principles of the SSE among students in different educational stages, including a range of short-term activities, the exhibition Mou-te cap a l’ESS (Moving Towards the SSE), student cooperatives and a youth cooperative. In 2020, a total of 245 A city with a healthier SSE will be students and young people took part. more sustainable, more democratic, more equitable and more resilient. SSE actions in the city’s neighbourhoods SUPPORTING AND STRENGTHENING SSE Advising Service (SAESS). This is a · Camí de la Solidesa programme (6th and districts: SOCIAL ENTREPRENEURSHIP special service for social entrepreneurship iteration). The sixth Camí de la Solidesa (Path initiatives committed to sustainable of Solidarity) programme provides support · Col·laboratori (4th iteration). In the Let’s Raise the SSE programme (COVID-19 development in the SSE, which includes and reinforcement for SSE companies and Col·laboratori project, technicians from period). This programme was launched in entrepreneurial ideas in the project phase as organizations that are managed and led by different districts of the city, from the April in collaboration with ecosystem well as initiatives that are already under way women, as well as those that wish to support departments and divisions of the Barcelona services, operators and agents to tackle the or active. The programme is structured as women workers in positions of responsibility. City Council and from supplier companies in COVID-19 crisis, strengthen these two specific resources with one overarching The programme aims to provide tools, specific sectors or territories can discuss companies and improve their economic approach. practical training and specialized support to practices, generate knowledge, and share sustainability. help participants develop specific business intervention criteria and methods. 340 companies and SSE projects were strengthening projects. Since its creation, 71 A post-COVID-19 plan was drafted with attended to and given support. In 2020, the programme was offered for the containment and reactivation measures for organizations have been given support. The fourth time in the sustainable food sector, a the SSE sector in Barcelona. The plan has The InnoBadora – Incubation Community. sixth Camí de la Solidesa started in the fourth complement to activities related to three phases: This is a forum for incubating Barcelona quarter of 2020. In total, 16 companies and Barcelona, World Sustainable Food Capital Activa’s SSE companies and organizations to organizations took part in it. 2021. More than 30 experts took part, 1. Containing the effects of the impact of promote their collaborative growth in the · (4th iteration). The representing four of the city’s districts, as COVID-19 on the city’s SSE by identifying incubator for three years, during which time Construïm en femení fourth Construïm en femení training well as 10 teams from different divisions and development opportunities for priority they receive support from Barcelona Activa. programme provided support for SSE departments of the Barcelona City Council groups, territories and sectors The aim of the initiatives and the companies entrepreneurship projects led by women. and Barcelona Activa, companies providing 2. Accelerating reactivation of the SSE and awarded grants is to provide innovative The programme aims to give visibility to food services and the Sustainable Food its key role in the transforming the city’s solutions in the SSE to sectors such as cooperative, social and solidarity Capital team. productive community healthcare, housing, communication, tourism entrepreneurial initiatives run by women, and 82 · Col·lectivament. The Col·lectivament 3. Promoting stabilization by strengthening and commerce. to support them with a training programme 83 project focuses on economic initiatives in and expanding the SSE with a sectoral and The project also promotes digitalization with a gender perspective to create a the initial phases that have arisen and been territorial approach through the use of FLOSS (free/libre and benchmark space for cooperative, social and detected at the territorial level, often led by The programme is part of the open-source software) and open data to solidarity entrepreneurs. Since its inception, people with few resources to execute them, Rethinking strategy: business reactivation plans promote the sustainability of the companies 57 projects have been supported. The who need support to adapt to a slower pace targeting the self-employed, start-ups, and organizations. programme started in January 2020 and of execution. Of the six initial initiatives, SMEs and organizations in the SSE that continued for six months with eight projects. four initiatives led primarily by women In December 2020, there were 18 initiatives need support to boost economic activity. · (4th iteration). The remain active participants in the as well as a digital commons research team, Comunificadora Comunificadora project promotes programme. Since April, 161 companies have been DIMMONS, from the Open University of advised. 40% of participants were women. Catalonia, with which resources are being collaborative economy projects with a developed to digitalize companies in the SSE pro-commons approach, offering a flexible ecosystem. and personalized programme that includes training, specialized advice and forums for Bespoke business support programmes. participation and collaboration between The Directorate for Social and Economic projects. The programme is intended for Innovation offers three programmes tailored organizations, groups and individuals who to specific needs, with individual tutoring, want to participate in the transformation of specialized training and collective work the economy in collaborative projects with a spaces, which during 2020 were redesigned strong community vision. Since its inception, to adapt to the pandemic situation. 48 projects have been undertaken. Nine new A total of 184 people took part this year. projects were added to this year’s Comunificadora: SadESS, Favors, La Masovera, Rex, Nala, Holiday Exchange, Dogcaring, Revol – 5G and DadESS.

ACTIONS BY SECTOR Care sector. The following actions have been Sustainable textile sector. ReveSStim el COMMUNICATION AND VISIBILITY taken as part of a general programme to tèxtil (RedreSSing Textile) programme In order to strengthen each sector, access to strengthen organizations that provide care launched in 2019 was continued with a The Directorate for the Social and Solidarity public procurement by SSE enterprises is services with an SSE perspective: conference in March 2020 to identify the Economy and Food Policy has five facilitated by Barcelona Activa’s Advisory challenges the sector faced. 90 people took communication channels: the website · Specialized specific advisory service for Service on Social Clauses, which provides part. barcelona.cat/economiasocial, the website advice to promotional units as well as to initiatives in the sector to address the needs barcelonactiva.cat/ess, la CoAgenda, the contracted companies on how to properly of the sector. The Masks project was implemented during Twitter account @AltresEconomies and the the state of emergency to create a network implement the Social Reserve, the · En Prenem Cura training plan. One of the monthly newsletter. of companies and individuals. 241 sewing subcontracting clause on SSE enterprises results of the En Prenem Cura (We Take points were established to produce 105,000 The aim is to raise awareness of the SSE and contracting groups in situations of social Care) training was the establishment of Ca cloth masks to support workshops and among the general public and make it part vulnerability. l’Abril, a cooperative that provides care companies. of their everyday lives by providing visibility In 2020, due to the impact of the COVID-19 services. for SSE services and social market services, After reviewing the COVID-19 programme, a pandemic, 27 entities were advised, mostly · A forum to foster cooperation among care creating a story for SSE that places people second RevESStim el tèxtil is under way, promotional units. The directory of SSE initiatives in collaboration with Coòpolis at the centre, and giving visibility to actions which includes the following: companies was also updated, and and the Ateneo Cooperatiu de Barcelona, undertaken by this Directorate among the informative materials created on socially which aims to promote joint marketing and · Specialized advice and training for textile internal audience (Barcelona City Council responsible hiring and applying the clause on visibility strategies and foster mutual organizations, with the participation of and the SSE area). subcontracting SSE companies and the support. approximately 30 organizations. The 2020 communication campaigns Social Reserve. · The Activem les CurESS conference was · Organization of forums for coordination: included: Barcelona Activa is developing strategies to held in December with the aim of sharing and support for community initiatives, including · 2nd Responsible Consumption Week. strengthen and boost sectors with potential analysing the challenges faced by 15 sewing groups and the Seamstresses Only the initial actions were carried out 84 for the SSE, offering specialized advice and 85 organizations due to the health crisis, and to Network. because the state of emergency was training, forums for coordinating and identify needs and tools to address them. · Development of a pilot project to promote declared on the day it began. promoting the social market and developing entrepreneurship in fashion schools in the digital tools to address the COVID-19 · Subsidy campaign strengthening the SSE month of November. situation. 2020. A total of 604 people took part in 1,097 In 2020, activity focused primarily on two · Support for the campaigns of the First instances of training, support and sectoral sectors, especially in the last quarter, which Deputy Mayor’s office to reactivate the coordination actions. were reviewed for the short, medium and economy. long term to examine how they were Data on visitors, followers and subscriptions impacted by the pandemic. are as follows: The website barcelona.cat/economiasocial had 97,385 unique visitors in 2020 (8,115 visits per month on average). The Twitter profile @AltresEconomies had 6,225 followers on 31 October 2020, with an average monthly increase of 100 new followers compared to the previous year. The monthly newsletter has 8,600 subscriptions (1,000 more followers than November 2019). This figure is one of the highest for the Barcelona City Council, thanks to our close relationship with the In the framework of socioeconomic users of Barcelona Activa’s SSE services. innovation, many social entrepreneurship projects have come to light that prioritize the people- centred economy. PROMOTION OF CITY PROJECTS, BOOSTING STRATEGIC SECTORS OF THE Responsible consumption – social market. INFRASTRUCTURES AND EVENTS SSE The health emergency led to the cancellation of Responsible Consumption Week which City cooperative hub in Can Batlló (Ateneu The collaborative economy. Actions related had been scheduled for March and included Cooperatiu de Barcelona / Coòpolis), in to the online and collaborative economy to more than 100 activities. conjunction with the Government of Catalonia coordinate within the local ecosystem and and the city’s SSE community. Coòpolis: a generate innovative projects in the city. In the new situation, the Espai Consum start-up from the provisional incubation space Responsable (Responsible Consumption In 2020, the Barcelona UOC Chair in Digital with eight companies in incubation. Space) will be in the virtual format Fem Economics for a Collaborative Economy Collaboration agreement between Barcelona consum responsable #desdecasa! offering was created, which focuses on people’s Activa and the Barcelona City Council’s activities to experience responsible well-being and the right to the city through Directorate for the Social and Solidarity consumption in all its facets – food, textiles, the following actions: Economy and Food Policy for actions to basic services, digital consumption, tourism, promote the SSE in the city: care, culture and · Research focused on digitization and health, etc. – to learn about the projects and incubation, and coordination of the design of co-creation of public policy. organizations that make these products and services possible in the city and to explain the new Block IV. · Strategic actions to boost business the public policy in place to promote them. BiciHub. This is a space for incubating SSE through the Match Impuls plan, a plan for companies for sustainability, citizen services, creating online platforms and digitization to The monthly calendar of activities is available increasing SSE and mobility visibility, and an cope with post-COVID-19 economic on the video channel. open repair workshop. The pandemic has led structural changes. 6th Responsible Consumption and Social to the consolidation of services and projects. · Training and capacity building in digital and Solidarity Economy Fair. The aim of the A new 2021–2022 agreement has been collaborative strategies and skills. fair is to raise awareness among the general 86 advanced to consolidate the project. public of quality local products made in 87 conditions that respect people and the Can Calopa. New 4-year agreement (2020– 2024). Addition of new services for the public territory (in accordance with the principles of related to raising awareness and improving responsible consumption and SSE practices). information on sustainable food consumption It also provides visibility to and supports SSE practices (for schools and the public). companies and organizations. Providing a space for SSE organizations for The Fair was held from 18 to 30 December in meetings, consolidation of the agro-shop and the Plaça de Catalunya. replanting of vineyards. The cellar and production of Barcelona brand wines were also consolidated. We promote forums for cooperation and to strengthen Cultura Viva. The Cultura Viva (Living Culture) programme offers community culture the economy of the city. and SSE musical performances within the framework of Festes de la Mercè and using the Fabra i Coats factory building as a venue. This year more than 20 activities were scheduled despite the pandemic. World Social Forum of Transformative Economies (FSMET). A process of converging economies that offer alternatives to capitalism. The forum was launched in April 2019 in Barcelona. Although it was originally going to be held in person, it was changed to a virtual meeting due to the COVID-19 crisis (from 25 June to 1 July), with several activities presented by groups from all over the world on different topics and in different time slots to adapt to the different audiences. COLLABORATION Solidarity Economy Network of Catalonia. This project aims to improve the promotion Confederation of Social Tertiary Sector and coordination of the SSE in Barcelona in Organizations in Catalonia. These actions the context of the COVID-19 crisis. are aimed at strengthening the social tertiary sector in Barcelona in the context of It focuses on two primary tools for building the impacts of COVID-19. Efforts are the social market of the Solidarity Economy focused on an in-depth examination of the Network of Catalonia: impact of the pandemic on the sector via · The Solidarity Economy Fair of Catalonia the Yearbook of Labour Statistics. (FESC). Reorientation of information formats with a · The diagnosis of the impact of the crisis focus on direct and constant provision of and the SSE response campaign, with its news, instructions, protocols and official social balance sheet and the ‘Pam a Pam’ The transformative nature of the measures and their publication in a (Palm to Palm) map. designated space on the corporate website. social and solidarity economy is The 2020 FESC was changed to an online based on initiatives that are managed Reinforcement of legal support and format and extended to one month (from 23 assistance on public procurement in October to 22 November) to provide more from a democratic and participatory Barcelona with the aim of generating space for the range of services offered by perspective, orientated towards knowledge and promoting forums for exhibiting companies and organizations and human needs and committed to the reflection, training and exchanging facilitate the dissemination of content and experiences. activities. community. Federation of Worker Cooperatives of Andròmines Eines Assolides Empresa 88 89 Catalonia (FCTC). This project provides d’Inserció SL. is a project to provide a support to the city’s worker cooperatives to response mechanism to address the urgent help address the emergency situation need to create specialized production units caused by COVID-19. to employ people who are immigrants in the · The project made tools and resources city, who have irregular employment, and available to minimize the negative impact of who are at imminent risk of being in an the crisis. irregular work situation. The primary objectives of the project are training, · It kept the cooperative community up to improving employability, and social and date on measures and regulatory changes employment integration using innovative that directly affect it. tools and activities related to waste · It generates narrative and content for management and personalized programmes raising awareness of and providing for all participants. information on cooperativism in the context Sales, services and dignity, a project by the of the new situation. vocational placement company Diomcoop, · It gauged the impact of COVID-19 on the SCCL, undertakes actions to consolidate cooperative community. vocational placement cooperatives, to restructure, organize, and improve · It promotes cooperation and shared management, and to generate skills aimed knowledge among cooperatives. at empowering members to achieve social · Cooperatives have received assistance and and economic viability. Through these support for decision-making as well as actions, Diomcoop aims to strengthen the training to address new business needs. cooperative as a trade-driven company and a tool for the administrative regularization of worker status, for the dignity and social and occupational integration of migrants in vulnerable situations, and as a mechanism for raising public awareness of migratory phenomena. BARCELONA, WORLD SUSTAINABLE FOOD CAPITAL OBJECTIVES · To organize the 7th Milan Pact Global Forum to be attended by the mayors of major international cities Barcelona is a signatory city of the Milan GOVERNMENT MEASURE · To ensure political commitment to the Pact, in which over 200 cities from all over Sustainable food climate-food nexus by means of municipal the world, together with the FAO (Food action at the 7th Milan Pact Global Forum and Agriculture Organization of the United Nations), have committed to work towards 2020–2023 MAP+ · To position Barcelona as an international a healthy, fair and sustainable agri-food leader in sustainable food model. AXIS 1. ECONOMIC PROGRESS · To place sustainable food at the centre of The social and environmental challenges of Strategic actions for the social economy the political and media agenda throughout Food will be a central theme in the 21st century call for a transformation of 2021 and raise public awareness of the Barcelona throughout 2021 by our food model. As the primary points of Linking across all strategic axes of the means of this occasion that we consumption and sale, cities must play a importance of transforming the food MAP+ hope to undertake with the leading role in this process. system towards sustainable food AXIS 2. SOCIAL RIGHTS participation of the city’s Due to its innovative and pioneering residents with a vision based on character, the richness of its economic AXIS 3. CLIMATE EMERGENCY three central tenets: community in the food and beverage sector, and the variety and richness of the food AXIS 5. RIGHT TO THE CITY · Addressing the health problems 90 culture of its people, Barcelona must arising from how our diet and the 91 position itself among the leading cities in foods we eat are changing. this process, which is why in 2021 Barcelona BCN GREEN DEAL · Rethinking our agri-food model, will be the World Sustainable Food Capital. Key: Equity which is responsible for 21-37% of Priority 8. A more social and solidarity emissions that generate climate economy change. Measure 2. Sustainable Food Capital · Making the most of an economic opportunity, especially for the SUSTAINABLE DEVELOPMENT GOALS agri-food sector and the local The 7th Milan Urban Food Policy Pact restaurant and catering sector, as Global Forum will be held from 19–21 the public demand for October 2021 and will focus on the link environmentally friendly local between food and the climate crisis. The products sourced directly from city’s cultural programme will be centred producers is continuously growing. around sustainable food in keeping with the theme of the event. Sustainable Food Week will be held a few days prior to the Milan Pact Global Forum and will offer a cultural programme to raise awareness, provide information, and involve all of the city’s residents. BARCELONA, WORLD SUSTAINABLE FOOD CAPITAL AGREDOLÇ: MENJAR ÉS UN ACTE AGREEMENTS AND COLLABORATION ACTIONS POLÍTIC Collaboration agreement with the Within the framework of the 2020 Biennial of Strategic Metropolitan Plan of Barcelona Thought on sustainable food, the colloquium to give the project a metropolitan The Barcelona, World Sustainable Food DEFINITION AND IMPLEMENTATION OF Agredolç: menjar és un acte polític perspective, co-organization of the Capital 2021 project aims to promote local (Bittersweet: Eating Is a Political Act) was THE FOOD CAPITAL COMMUNICATION forum and Sustainable Food Week. and sustainable food which increases the STRATEGY held to discuss what’s behind what we eat, economic and social viability of local how food is related to health, sustainability, farmers and local commerce and helps to Development of a manual for cities to care, food sovereignty, and how the attain a better balance in the region and a define the concept of sustainable food and countryside is linked to the city and to the sustainable food model. provide guidance on municipal food policy. global climate and ecological crisis. The project also promotes a new food Production of the audiovisual presentation 4 model that covers everything from Food Realities, which will be shown in the SUSTAINABLE FOOD WEEK production to distribution to consumption Plaça de Catalunya as part of the Christmas Preparation of the design, definition of with the aim of making Barcelona an programme. content, and organization of Sustainable international leader in the promotion of a Preparation of a seasonal fruit and Food Week. sustainable, resilient, fair and safe food vegetable calendar to be delivered to all system. Barcelona households in 2021. SEASONAL MENU #AlimentacióSostenibleBCN Creation of a calendar of sustainable food Co-creation of a seasonal menu based on events that will take place in Barcelona in sustainable food principles with catering 7TH MILAN FOOD POLICY PACT 2021. schools and the first of four showcooking 92 GLOBAL FORUM events to be held. 93 Drafting of a strategy to increase virtual Preparation of the design, definition of citizen interaction through a programme of content, and organization of the 7th Milan challenges and activities on sustainable Food Policy Pact Global Forum. The central food, which will be presented to Barcelona aspect of designating Barcelona as the residents via the networks in 2021. World Sustainable Food Capital is putting on this event, which will take place in 2021, Creation of graphic materials, including providing a forum at which to share new posters, photographs, advertising and experiences and knowledge. other tools for raising awareness and providing information: · Audiovisual presentation on the food capital brand. · Design of the logo and its variants. Design of the brand manual with corporate specifications to be applied in all actions related to the project. · Development of the programme’s website. AGREEMENTS, CONVENTIONS AND PROMOTING URBAN FOOD POLICIES COLLABORATION To implement this programme, which aims to promote urban food policies, work has been done within the framework of a The goal of urban food policies is to make GOVERNMENT MEASURE use of the universal nature of food and the collaboration agreement with the Strategic Sustainable food food system to promote healthy and Metropolitan Plan of Barcelona with the aim sustainable diets in Barcelona. of bringing a metropolitan perspective to These policies also aim to promote 2020–2023 MAP+ promoting food policies. territorial economic recovery by promoting AXIS 1. ECONOMIC PROGRESS Collaboration agreements have also been channels to distribute and sell organic and signed with: local products. Strategic actions for the social economy · The Farmers Union The aim of these actions is to help combat the climate emergency by promoting Linking across all strategic axes of the · The Network of Cities for Agroecology production, distribution and consumption MAP+ systems based on environmentally friendly We have also taken part and collaborated in and sustainable criteria. AXIS 2. SOCIAL RIGHTS agreements in other areas with key AXIS 3. CLIMATE EMERGENCY stakeholders in the different components that make up the project: AXIS 5. RIGHT TO THE CITY · Agreement between the Barcelona 94 95 Municipal Markets Institute (IMMB) and the BCN GREEN DEAL Barcelona Fruit and Vegetable Guild. Key: Equity · Agreement between the IMMB and the Priority 8. A more social and solidarity OBJECTIVES Federation of Market Associations of economy Barcelona (FEMM). · To promote healthy and sustainable diets Measure 2. Sustainable Food Capital for all citizens

· To encourage the distribution and sale of SUSTAINABLE DEVELOPMENT GOALS local, organic and short supply chain foods · To foment the agro-ecological transition of Barcelona · To design a 2030 Food Strategy for Barcelona · To mainstream sustainable food in municipal programmes and policies PROMOTING URBAN FOOD POLICIES EDUCATIONAL ACTIONS ACTIONS Support for the +Sustainable Schools micro- network to educate children about sustainable foods in schools. Coordination Actions to promote urban food policy in LOGISTICS CENTRE FOR LOCAL AGRI- with the Barcelona Education Consortium to Barcelona are linked to alliances aligned FOOD EXCHANGE (CIAP) promote the involvement of schools in the with the 2030 Agenda. World Sustainable Food Capital year. Support for the design and execution of #AlimentacióSostenibleBCN preparatory work for the launch of the Local +HEALTHY AND SUSTAINABLE Agri-food Exchange Centre, a service CANTEENS FORMAL FRAMEWORK FOR ACTION designed to provide support in logistics to · Promoting and defining the sustainable local producers and vendors. The process of transforming school food governance measure in which 21 canteens to a healthier and more departments took part, with a total of 93 BARCELONA EATS LOCAL, ORGANIC sustainable model. projects. FOOD AGRÒPOLIS PARTICIPATORY SPACE · Adherence to the Food Charter of the Different projects and actions to promote Barcelona Metropolitan Region (CARM), a sustainable food, the circular economy and Support for the Agròpolis Participatory framework for drafting the 2030 Municipal organic and local products in the markets, in Space in Barcelona, where different Food Strategy. Barcelona’s small shops and restaurants, as stakeholders interested in agro-ecology and who think about and work for food · Promoting the inclusion of criteria for the well as in Mercabarna. sovereignty in the city can take part and local, sustainable and seasonal purchase of promote cooperative projects. in various procurement tenders: meal BIOMARKET 96 food 97 centres, primary school canteens, nursery Promoting organic and local foods in the TECHNICAL TRAINING SPACE school canteens and the zoo and Olympic new Mercabarna warehouse for organic Ring food services. produce. A space for technical training and exchanging experiences and best practices · Process of updating food instruction, in sustainable food for Barcelona City incorporating and augmenting sustainable Council staff (Col·laboratori). food criteria. · Structuring a new urban food policy section as an organizational unit to promote urban food policies in Barcelona. · Call for project proposals for Impulsem el que fas to give support to projects undertaken by organizations and enterprises involved in sustainable food. PROVIDING TRAINING AND IMPROVING DIGITAL SKILLS FOR INDIVIDUALS AND COMPANIES

A set of projects, services and GOVERNMENT MEASURE programmes to train and improve the Barcelona, a city of talent digital skills of individuals and companies. Advice, training, support and networking is offered to professionals, entrepreneurs, 2020–2023 MAP+ freelancers and companies. We also provide AXIS 1. ECONOMIC PROGRESS specific support to social and solidarity economy organizations and projects. Strategic actions for the social economy

BCN GREEN DEAL Key: Competitiveness Priority 1. Entrepreneurial city Priority 2. Digital capital Priority 3. City of talent 98 OBJECTIVES Priority 4. Barcelona, open to the world 99 · To promote the generation, development, Barcelona, talent and training retention and attraction of talent in SUSTAINABLE DEVELOPMENT GOALS Barcelona for quality employment · To contribute towards increasing competitiveness and the digital and increased competitiveness transformation of the city’s productive community · To reduce the digital divide in the city in all its facets · To support the promotion of careers in science and technology · To position Barcelona as a leading digital hub in southern Europe PROVIDING TRAINING AND IMPROVING DIGITAL SKILLS FOR IMPROVING DIGITAL LITERACY IN THE IT ACADEMY FOR THE PROMOTION OF INDIVIDUALS AND COMPANIES EDUCATIONAL COMMUNITY DIGITAL TALENT ACTIONS The impact of COVID-19 on the education Promotion and expansion of the IT Academy sector has revealed a significant demand programme to foster digital talent. The DIGITALIZATION OF BARCELONA CROSS-DISCIPLINARY ONLINE among teaching professionals for academy offers advanced technological ACTIVA’S CONTINUOUS TRAINING TRAINING PROJECTS technological skills, while also exposing training to help reposition non-ICT significant shortcomings in the capacity to individuals in the labour market (reskilling). SERVICES An asynchronous online training programme use technology in some cases. Participants take part in intensive mentored not restricted by physical or time constraints The COVID-19 crisis has made accelerating training to acquire digital programming has been consolidated and expanded. The Cibernàrium, in conjunction with the the commitment to digitalizing training skills that align with the real needs of training consists of more than 200 different Barcelona Education Consortium, launched content and services at Barcelona Activa a companies. The IT Academy’s model for activities and has been implemented within a wide range of training in tools and priority, leading to a change in its model of success is based on public-private the framework of the 2017–2020 training methods for teaching with ICT to adapt service provision. Practically all continuous collaboration, and companies play active digitalization project funded by the formats and content to the specific needs of training offered by Barcelona Activa has roles in the programme. been transitioned to synchronous online European Regional Development Fund this audience. As such, the ‘ICT and format (webinars) called Virtual (ERDF). Education’ track was reformulated and In 2020, 327 people were assisted and expanded as part of the regular Cibernàrium trained (reskilling) towards finding work in Classrooms. The Directorate for Training Cross-disciplinary training is offered in the programme. Teachers and educators as well the ICT sector, of whom 33% were women and Innovation has led this transformation, areas of entrepreneurship, business, as families requiring specific training to deal and 50% were unemployed. designing the system and protocols that commerce and the social economy, and all with the digitalization of educational enabled virtual classrooms to be training promotes gender equity. The IT Academy also organized upskilling processes took part in the project. implemented throughout Barcelona Activa. training in which 105 people took part, and In addition to funding, support and advice is The widespread acceptance of the training Overall, the project reached 1,651 people. publicity and awareness raising actions given for creating and publishing other 100 offered, as well as changes in user’s models were also carried out, in which 524 people 101 online training content that promotes of training consumption in recent months REDUCING THE DIGITAL DIVIDE took part. means synchronous online training is here to employment, urban industry, etc. AMONG OUR MOST VULNERABLE Furthermore, in 2020, with the aim of stay and will exist alongside and be Barcelona Activa’s online training model has GROUPS continuing to promote digital talent, an integrated with face-to-face training for also been recognized as a best practice by agreement was signed between the regular training programmes. other institutions it has worked with to Several initiatives that complement the Cibernàrium Antennas were implemented Telefónica Foundation, the Department of This project has helped to increase the provide content and/or advice (Barcelona to offer basic technology training points in Business and Knowledge of the Government efficiency and impact of training to better City Council, Barcelona Municipal Services, the Barcelona library network, managed by of Catalonia, the Barcelona City Council and serve the city’s residents and the productive Prat de Llobregat City Council, Masquefa Barcelona Activa. These points aim to Barcelona Activa. The agreement designates community. City Council, and others). provide assistance to digital literacy the Barcelona Activa Technology Park as the A total of 4,274 virtual classrooms were set In 2020, access and consumption figures for processes for the most vulnerable groups, 42 Barcelona innovative programming up in 2020 via Barcelona Activa. asynchronous technological training were especially those most affected digitally by campus in 2021. significantly high: a total of 8,203 different COVID-19. The provision of virtual and people took part. face-to-face resources was coordinated with key stakeholders in the territory, including regional Social Services offices. The aim of this effort is to reduce the digital divide in all its dimensions: access, use and quality of use. In total, 3,311 people took part in this training, 72% of whom were women. DIGITALIZATION PLAN FOR SMALL PROMOTING PROJECTS GENERATED PROGRAMME TO DISSEMINATE SHOPS AND FOOD AND BEVERAGE BY DIGITAL ECOSYSTEM KNOWLEDGE OF TECHNOLOGY, ESTABLISHMENTS STAKEHOLDERS TRENDS AND DIGITAL HUMANISM This programme offers a service to assist Collaboration agreements and other types Cibernàrium has implemented a schedule small businesses and the self-employed in of agreements were signed with 12 different of regularly programmed face-to-face and the sector with a range of digitalization institutions and companies to promote online activities (master classes) to promote processes. The service includes specialized third-party projects that are deemed to have knowledge and reflection on the latest technical advice, online training and a potential positive impact in achieving technological trends and their applications, subsidies. More than 70 online training Barcelona Activa’s strategic objectives and and to foster debate on their social and courses were made available to assist the that are aligned with its values. human impact. process of implementing digitalization The projects are related to creating The activities offered complement training Shared and equal economic plans. All of the courses are related to resources and services to promote actions and focus on contextualizing progress. website and online content creation, knowledge and technological training in technological changes and their challenges. marketing and communication, and sales. different areas and to offer Barcelona Activa A more stable and inclusive Within this framework, we offered specially More than 200 companies have already the possibility of accessing and interacting designed activities at events such as Mobile labour market. benefitted from the programme, in which with audiences that would be more difficult Week, Smart City Week and Women’s Day, more than 1,800 people took part in nearly to reach without these alliances. These A future filled with and also actively promoted reflection on 1,200 hours of online training. actions also allow the range and dimension gender and technology, and ethics and opportunities for everyone. of Barcelona Activa’s actions to be extended technology. PROGRAMMES TO PROMOTE CAREERS beyond its structure. A total of 311 knowledge sharing actions IN SCIENCE AND TECHNOLOGY IN Collaboration has taken place in different 102 were held with 3,000 people attending, 66% 103 COLLABORATION WITH OTHER initiatives promoted by the UPC, the UPF, of whom were women. INSTITUTIONS the UOC, the Barcelona Education Consortium, the Barcelona Supercomputing Promotion of the STEAM BCN plan by means of initiatives developed in schools Centre, Valkiria Hub, Soko, Harbour Space, (Bretxes Digitals, or Digital Divides), libraries MWC (Barcelona Digital Talent), the (#estasON), Barcelona Supercomputing Barcelona Open Data initiative, the Catalan Centre (Som Investigadores, or We Are Association of Journalists and the Centre of Researchers), universities (Inspira STEAM), Innovation for Data Tech and Artificial the Open Data Office (Open Data Challenge) Intelligence. and other events such as SteamConf. Supporting careers in STEAM (science, technology, engineering, arts and mathematics) ensures that the talent chain, which starts in the classroom and ends in the world of employment, is not broken. In 2020, around 3,000 people took part in a series of scheduled activities. LOCAL ECONOMY TO GUARANTEE SOCIAL COHESION AND COMBAT INEQUALITY

2020–2023 MAP+ Our mission is to promote the local AXIS 1. ECONOMIC PROGRESS economy. Strategic actions for the social economy, In other words, our goal is to promote commerce, markets, consumption and food economic activity that has a positive impact on neighbourhoods and districts as a way to contribute to solving the needs of different BCN GREEN DEAL regions (by generating wellbeing that is Key: Equity tangible to its residents), makes use of Priority 9. Small economy to make the city assets (brings value to the endogenous great physical and intangible capital of the neighbourhoods and districts) and stems from local leadership (individuals and SUSTAINABLE DEVELOPMENT GOALS economic stakeholders involved in OBJECTIVES developing the region). · To create a coordinated framework for 104 action in each territory that employs 105 existing resources and determines new actions by identifying social and economic needs and potential · To design and implement new projects and new initiatives that stimulate the economy of the districts and neighbourhoods, promote quality employment and combat the development of job insecurity · To recognize and involve social and economic stakeholders in the regions to promote networking and the generation of public-private, social and community synergies · To bring the services of Barcelona Activa closer to those who need them, to make them more comprehensive and better suited to the needs of people and the different social and economic stakeholders in the region · To provide regions with the resources required to implement actions and programmes suited to their needs and designed by the regions themselves LOCAL ECONOMY TO GUARANTEE SOCIAL COHESION AND COMBAT INEQUALITY LI TOCA AL BARRI NOU BARRIS ACTIVA ACTIONS The Li toca al barri (It’s Your The Nou Barris Activa facility was Neighbourhood’s Turn) campaign aims to maintained with remarkable levels of service boost local commerce by means of an in spite of restrictions on face-to-face IMPULSEM EL QUE FAS ECONOMIC ACTIVITY SERVICE POINTS injection of €770,000 for local businesses activity due to the pandemic. Despite the and services in the Besòs commercial area. restrictions, 2,251 people were attended to The number of projects to boost the local The two points in the Ciutat Vella and Nou prior to October. economy funded through the Impulsem el Barris districts have been able to respond to The campaign, which will offer 15% que fas programme has increased by 84%. requests, primarily from businesses and discounts on local purchases, will represent 2021–2023 SANT ANDREU ECONOMIC entrepreneurs, for access to specific an average of €5,000 in revenue for the In the fourth iteration of Impulsem el que resources. 150–200 participating businesses. At year’s DEVELOPMENT PLAN fas, 127 projects were awarded funding (58 end, 131 shops were taking part in the The first2021–2023 Economic Development more than last year), for a total amount of In 2020, the Nou Barris economic activity campaign, which was launched on 27 Plan has been drafted for the district of Sant 2.71 million euros. As part of this call for point served 193 people with entrepreneurial November. Andreu. proposals, a line of funding was created to projects (60% women) and advised 104 launch economic activity in empty ground businesspeople and self-employed POOLED RESOURCE BANK It is the first of ten plans for the city as a floor premises (18 projects, €360,000). individuals. whole, and lays out a roadmap to promote The Banc de Recursos Mancomunats de the economy over the next three years in the The Ciutat Vella economic activity point Ciutat Vella (Ciutat Vella Pooled Resource Sant Andreu district. LABOUR RIGHTS DEFENCE POINTS served 153 people in the area of Bank) project has been revised, with new Expanding coverage to the whole city entrepreneurship (64% women) and advised objectives, such as offering a home-delivery increased the number of people attended to 170 companies. service for local businesses and services. at labour rights defence points by 60%. In 2020, 2,945 people were provided with SOCIOECONOMIC RESPONSE The project will provide 105 assistance 106 107 assistance (66.15% were women). NETWORKS (XARSE) services to support events put on by the district and 65 by local organizations. Three Assistance so far has focused primarily on Socioeconomic response networks young people will be hired to manage the four areas: social security, dismissals, (XARSEs) have been placed at five points in project, and 22 will take part in professional temporary unemployment benefits and the city in keeping with the Neighbourhood internships in companies. queries about working conditions in general. Plan, offering assistance to people seeking access to different types of aid provided by VILA BESÒS WAREHOUSE COMERÇ A PUNT public administrations during the pandemic. Use of the Villa Besòs warehouse has Comerç a punt (Commerce at the Ready) is a The XARSEs also provide information on the increased by 17%, from 52% of capacity in new business advice resource offered to economic promotion resources the 2019 to 69% in October 2020. between 200 and 480 businesses in the city Barcelona City Council offers to ensure that providing 5–12 hours of individualized information reaches the neighbourhoods. The aim is to promote the collaborative consulting on the business’s premises. Its aim economy among organizations that store Since the service was launched at the end of 2 to promote economic recovery has sparked material in the 800 m warehouse in the Bon September, 1,809 people have used the intense interest in the initiative, which has Pastor industrial estate. XARSEs, 56% of whom were women. been very well received by participating businesses. HORTA-GUINARDÓ Since July of 2020, 138 businesses have Clota Cotreball is a co-working space that received advising services in 382 individual as of 31 December hosted 34 active actions. projects. Despite the restrictions caused by the pandemic, it has managed to maintain a high level of use and has dedicated 85% of anticipated social return hours for the year to projects. A satisfaction survey revealed that the co-workers felt the project was excellent. ENTREPRENEURSHIP AND BUSINESS: COMPETITIVENESS OF SMES AND THE SELF-EMPLOYED

Support was provided to entrepreneurial 2020–2023 MAP+ projects and businesses, and sustainable AXIS 1. ECONOMIC PROGRESS business models were promoted that help to create more jobs. Strategic actions to promote the city’s economy Actions are being galvanized for strategic sectors and specific economic areas of the city. BCN GREEN DEAL Key: Competitiveness Priority 1. Entrepreneurial city OBJECTIVES Priority 2. Digital capital Priority 3. City of talent · To boost the competitiveness of Barcelona’s business community Priority 4. Barcelona, open to the world · To create high-quality, high-value

108 employment that supports the well-being SUSTAINABLE DEVELOPMENT GOALS 109 of the city’s residents · To boost Barcelona’s entrepreneurial, creative and innovative ecosystem · To support sustainable business growth, with a special focus on strategic sectors · To position Barcelona as a leading digital and entrepreneurial hub in southern Europe

We promote new economic activity in a city with its gaze fixed on the future.

ENTREPRENEURSHIP AND BUSINESS: COMPETITIVENESS OF SMES ‘RETHINKING’ ECONOMIC RECOVERY AND THE SELF-EMPLOYED PLANS ACTIONS Personalized strategic advising programme aimed at the self-employed, businesses, AUTÒNO+ SUBSIDIES CREA FEINA BARCELONA (CREATING start-ups, small and medium-sized Special subsidy of €300 for the self- EMPLOYMENT BARCELONA) SUBSIDIES enterprises and SSE organizations to employed workers in Barcelona most affected FOR HIRING reorient their business activities in the context of COVID-19. by COVID-19, either due to loss of sales Special subsidy to accelerate hiring of greater than 75% or because they were unemployed people in Barcelona by Each enterprise receives between 5 and 10 forced to close their place of business. The companies in the metropolitan area. hours of specialized consulting, focusing subsidy is meant to complement aid from mainly on sales, financing and other administrations. This measure, which With a budget of 1.5 million euros, 211 grants organizational models. has a budget of 5 million euros, was able to were awarded in 2020 (132 for hiring women, At year’s end, a total of 650 companies had provide support to 16,600 people (42% 62.6% of the total). received assistance (45% self-employed). women). BARCELONA ACCELERA FUND B-CRÈDITS MICROCREDITS BUSINESS FUNDING SERVICE FOR The New Barcelona Accelera fund, with a COVID-19 Special line of microcredits of €12,500 to budget of 10 million euros, aims to invest in Barcelona Activa’s Business Funding Service support micro-SMEs and self-employed six venture capital funds based in Barcelona has been reinforced in light of the impact of workers in the city affected economically by to boost the local start-up ecosystem and COVID-19 to provide support to the self- COVID-19. In collaboration with the Catalan reinforce the city’s position as a technology employed, companies and other entities 110 Institute of Finance and Avalis de Catalunya, hub in southern Europe and a magnet for 111 seeking the financial resources needed to S.G.R., the Barcelona City Council was able talent and innovation. This investment face cash flow stress and medium- and to launch this innovative measure with a promotes new companies linked to strategic long-term financing needs. budget of 12 million euros, which will sectors such as health and the bio sector, provide 1,000 microcredits for small creative industries, the blue economy and The service offers support for processing businesses in the city. the digital economy in general. special COVID-19 subsidies, grants and financing. More than 1,300 applications were received in 2020, of which 348 were approved (38% In 2020, more than 1,300 companies and 188 of the total available). A 12 M€ line of entrepreneurs took part, for a total amount financing has been created via bank of 55 million euros. guarantees for small- and medium-sized enterprises in Barcelona. DISSENYEM COMERÇ PROGRAMME In order to promote local commerce and reinvigorate it with innovative cross-sectoral proposals, the Barcelona City Council has promoted the Dissenyem comerç project (We Design Commerce) which connects design schools to commercial areas to boost local commerce. This project will bring together proposals to promote local commerce with the help of young talent from the creative industries. NEW BIZBARCELONA GIVING BUSINESS INNOVATION The latest BizBarcelona, an annual meeting GREATER VISIBILITY IN THE CITY of the city’s entrepreneurial ecosystem put Work has been done to give business on by Barcelona Activa in collaboration with innovation greater visibility in Barcelona with Fira de Barcelona, was held in September guidance from the local innovation 2020. This year’s event was held in ecosystem. In specific terms, we’ve ensured combination with the Job Fair, also that business innovation has been introduced promoted by Barcelona Activa. Fira de as a vector in Barcelona’s foremost economic Barcelona was able to reopen its doors with events, including BizBarcelona, BNew and these events, experimenting with a new kind Smart City Week and the Smart City World of hybrid-format fair held both in face-to- Congress. face and virtual modes. 7,123 in-person Barcelona Activa has led initiatives together attendees took part in the event as well as with Barcelona Tech City, such as a special 4,512 virtual attendees. Start-up & Business Innovation Arena track SUPPORT FOR CREATIVE INDUSTRIES at BizBarcelona which had almost a thousand participants, 70% of whom participated EVENTS virtually. The Operative Directorate for Design It has also been part, together with the Promotion at Barcelona Activa supported companies CFZ and La Salle Technova, of the Sónar+D on 18 and 19 September, a unique judges panel for the BNEW Innovation event focused on local talent. Over 70 Awards, which attracted more than 10,000 activities were programmed for the event, 112 attendees from 100 countries as well as some 113 including concerts, discussions, DJ sets, of the leading global players in the new Barcelona, seeking an workshops, exhibitions and new formats. economy, and played an active role in Smart Environmental awareness and the entrepreneurial ecosystem City Week, ensuring that business innovation relationship between art and science were that cultivates talent. is closely linked to the Barcelona brand. central themes of the schedule of seminars and presentations. TECH SPIRIT BARCELONA On 9 and 10 September, the Barcelona In response to the cancellation of the Design Hub also put on the Ars Electronica Mobile World Congress and the 4YFN festival, the largest festival in the world exhibition, Barcelona’s entrepreneurial drawing connections between art, ecosystem was mobilized to put on a new technology and society. During the event, a event to offer dynamic meetings and carpet was debuted that was able to exchanges between entrepreneurs, start- monitor room capacity automatically, an ups, investors and talent. example of how digital design can help in these times. Barcelona Activa was instrumental in organizing this event, which culminated in a Support was also provided to the exhibition meet and greet at the Palau Sant Jordi , Barcelona Photographic Memory hosted by BSM. promoted by the Ideal Centre for Digital Arts. PROMOTING QUALITY EMPLOYMENT PROMOTING QUALITY EMPLOYMENT ACTIONS

JOB FAIR AGREEMENT BETWEEN THE PUBLIC The mission of this project is to protect 2020–2023 MAP+ Last September, a job fair was held as part EMPLOYMENT SERVICE OF CATALONIA jobs and foster job quality to achieve more AXIS 1. ECONOMIC PROGRESS of the city’s economic recovery measures AND BARCELONA ACTIVA and better employment in Barcelona. Strategic actions for quality employment and plan to increase employment. This On 20 October 2020, the First Deputy Mayor Young people and women received special year’s fair was open to anyone interested, for Economy, Employment, Competitiveness attention in this project, as did economic and especially to people with job insecurity and Finance and the President of Barcelona sectors that offer employment opportunities BCN GREEN DEAL most affected by the pandemic. Activa, Jaume Collboni, and the Catalan and the city’s employment ecosystem. Key: Equity The fair is promoted by the Barcelona City Minister for Employment, Social Affairs and Council and Barcelona Activa and has the Families, Chakir El Homrani, signed an Priority 10. Quality employment and support of other public institutions, social agreement to strengthen collaboration, employability organizations, trade unions and companies. coordination and joint efforts between the OBJECTIVES It was the first fair in Spain to return to an two administrations in the area of active employment policies in the city. The · To provide professional guidance and SUSTAINABLE DEVELOPMENT GOALS in-person format. The event featured hybrid formats and innovative security measures agreement illustrates the desire of the assistance to unemployed residents and and demonstrated the unique value of Government of Catalonia and the Barcelona those with job insecurity face-to-face events. It offered three days of City Council to reinforce positive · To promote the pursuit of professional sharing knowledge, advice and networking collaborative efforts in order to move 114 qualifications and the cultivation of talent spaces with companies, and offered some forward in the creation of a comprehensive 115 200 activities. The fair was put on in model of services that multiplies impact and · To foment quality employment and conjunction with BizBarcelona and was bolsters joint efforts. The agreement will be recruitment, especially for groups with attended by 7,123 people in person and 4,512 implemented initially by means of the 2021– greater difficulties in this area, online users. 2022 Biennial Action Plan, which will be guaranteeing gender equality in all actions funded by the Catalan Employment Service and co-financed and executed by Barcelona · To promote guidance, training and Activa. employment for the city’s youth INCREASING ONLINE TRAINING AND · To make employability improvement VIRTUALIZING EMPLOYMENT services and programmes accessible to all, GUIDANCE AND COUNSELLING especially in neighbourhoods with special SERVICES difficulties In order to maintain the provision of professional guidance and assistance services for jobseekers when they are most needed, online counselling began on Monday, 16 March. Actions were redoubled to raise awareness of the 25 asynchronous online actions on skills development and job searches. On 7 April, the actions of Barcelona Treball began via the virtual classroom. The personalized advice offered has been improved through the use of hybrid formats (online and face-to-face since June), especially for people in situations of employment vulnerability and those with few ICT skills, with the aim of reducing the digital divide to reach all citizens. EFFORTS IN THE NEIGHBOURHOODS YOUTH EMPLOYMENT PROMOTION The A prop Jove (Close to Youth) Virtual assistance was also provided to AND ACTIONS WITHIN THE FRAMEWORK PLAN programme provides personalized people, for projects, and for training and assistance to young people in psychological selection processes to maintain the OF THE NEIGHBOURHOOD PLAN As part of the Plan for the Promotion of distress seeking employment. The continuity of this employment measure. Barcelona Activa supports neighbourhoods Quality Employment, which is structured in programme has reinforced and expanded In 2020, a total of 974 people (53% women) with the greatest need for regional and four areas of intervention and 39 measures, services during the pandemic and has took part in PICs according to data social rebalancing with these two projects. several outstanding projects were continued its Barcelona Treball Joves collected prior to the pandemic. One has funding from the Catalan undertaken in 2020 and continued and (Barcelona Youth Employment) programme, Employment Service (SOC) and the other reinforced during the pandemic to attend to a service offering ongoing group activities one of the most greatly affected groups, MARKETPLACES FOR LABOUR receives municipal funding. Via social- on how to find a job. In 2020, The A Prop INTERMEDIATION DURING THE labour employment schemes, during the young people in situations of vulnerability Jove programme served 168 young people months the state of emergency was in and risk of exclusion from the labour (81 women). PANDEMIC effect, a personalized and localized market. Some of the most noteworthy of This innovative labour intermediation model territorial job finding service was offered to these projects are described below. INTEGRATED TRAINING AND aims to energize the city’s labour market unemployed residents with in highly The Cases d’oficis-Projecte Treball als RECRUITMENT PROJECTS (PICs) and expand the spaces in which supply and vulnerable situations and/or with special demand come together. Before the barris (Trade Houses Project – Jobs in the PICs combine training, guidance, work difficulties in entering the labour market. pandemic these events were face-to-face. Neighbourhoods) is divided into three experience and mediation to help They have since been adapted to the The 10 Treballs als barris units (Jobs in the strategic sectors (culture, environment and participants improve their professional skills economic and social situation caused by the Neighbourhoods) were able to serve 1,832 ICT) and served 103 young people under 25, so they can enter the labour market. people (55% women) in 2020. Despite the with 88 recruited for work experience in real pandemic and are held online. In 2020, implementation of this employment situation caused by the pandemic, 33% of work environments. To adapt to the · Priority is given to finding and brokering measure was restructured and reprioritized these people, almost 600 individuals, were COVID-19 situation, computer equipment jobs with multiple vacancies in essential as follows due to the COVID-19 situation: 116 able to find jobs. was provided to students with fewer sectors, and non-essential service positions 117 resources, as well as counselling for · Municipal strategic projects created to Moreover, several employment promotion that can be done remotely. situations of psychological discomfort, address new needs arising from the projects were implemented in 2020 within · Barcelona Activa’s job vacancy remote training and 2.0 advising. In the pandemic the framework of the Neighbourhood Plan, previous iteration of the project, 72% of management protocols have been adapted which benefited over 490 people (64% · Projects that serve particularly vulnerable participants contacted joined the ordinary to meet the needs of companies in the crisis women). groups labour market or returned to the education situation. system. · Projects implemented in territories with · Channels to publicize job offers, pre- social and economic imbalances Projectes singulars (Unique Projects), aimed selection processes and the submission of at around 350 young people from the Youth applications have been adapted to respond Guarantee Programme, offered several to hiring organizations in the shortest time comprehensive training and job placement possible. programmes in strategic sectors in the city · Communication channels with potential in partnership with organizations, trade candidates have been expanded and schools and Mercabarna. improved. The Referents d’ocupació Juvenil (Youth · Meetings between companies and Employment Referral) programme provided candidates have migrated to a virtual assistance, advice and referrals to format, via videoconference or video call, employment resources for over 1,600 young and aligned with the options available to the people in the city, focusing especially on candidates, with special support provided young people who need help in the process to people with lower levels of digital of transitioning from the educational system autonomy. to the labour market. Forty made-to-order events have been organized for companies with participants from employment and training programmes; 30 of these were held virtually. The total number of participants was 1,130 and 87 companies took part. PATHWAYS TO EMPLOYMENT AND CONCEPTUALIZING BARCELONA’S INCLUSION NEW COMPREHENSIVE EMPLOYMENT The Pathways to Employment and Inclusion SERVICE programme is funded by the European Social Barcelona Activa has begun the process of Fund and co-financed by the Barcelona City digitally transforming the employment Council. It offers comprehensive social and service with the design and development of labour integration programmes alongside a new comprehensive service model to Barcelona, towards a new model training and professional internships in improve employability based on the of a city filled with opportunity. companies to help people in vulnerable professional orientation model. situations improve their employability. This new model represents a qualitative The programme uses a system to coordinate improvement in the accessibility of the with more than 10 municipal plans and service by offering a kind of ‘one-stop shop’ strategies working for the social inclusion of as well as in the resources and support groups at risk of exclusion in order to ensure offered, which places people at the centre that the programme complements other of the system. The new model will also municipal resources. Fifteen training distribute available resources among all programmes have been offered to 212 citizens more efficiently. participants. Personalized support, assistance For the project, the definition of a new and follow-up has been provided during the portfolio of digital services is needed to pandemic for people with urgent social complement face-to-face services to cover needs. needs in the provision of employment 118 119 RETURNS WITH OPPORTUNITIES information, career guidance, professional training, job-search training, and labour The Returns with Opportunities project was mediation. launched in the second half of 2020. Its aim is From an internal perspective, this model to encourage people under the age of 35 who must involve implementing a new have emigrated, especially due to result the management model that allows analytical, recent economic crisis, to return to data-based decision making. Barcelona. At the heart of the plan is an online platform that offers a point of connection and contact to young people, as well as a portfolio of services tailored to their needs and interests. There are currently 32 qualified young people with international backgrounds who want to come back and who are being helped to return to Barcelona despite the difficulties of the current situation. The programme is scheduled to continue and will be further consolidated in the next year, with greater connections with economic stakeholders and companies in the city looking for candidates with specific profiles that are difficult to find. OPERATIONAL COORDINATION OF ECONOMIC PROMOTION

A comprehensive view of the different 2020–2023 MAP+ facets of economic promotion and its role AXIS 1. ECONOMIC PROGRESS as a unifying force has taken shape in a drive for coordination that connects the Strategic actions in all areas: different stakeholders and areas involved Economic promotion of the city in promoting the city’s economy, while Commerce, markets, consumption and food ensuring that every action impacts and Quality employment includes everyone. Green, blue and circular economy Another important function is coordinating Tourism the wide-ranging support and advisory Social economy services of the administration and legal services. The cornerstones that define the operational BCN GREEN DEAL character of the services that this Key: Competitiveness department offers are supporting Working in coordination across sectors management and the different committees Priority 1. Entrepreneurial city 120 and working groups, monitoring the Priority 2. Digital capital 121 to promote Barcelona’s economy administrative processes related to agreements, grants and contracts for Priority 4. Barcelona, open to the world economic promotion and innovation, and Key: Sustainability creating cycles and automated processes to provide fast and flexible solutions. Priority 5. Circular and value economy Ensuring that the different directorates work Priority 6. New hubs of economic activity together interdependently and streamlining Priority 7. The visitor economy available resources to achieve common objectives complement the global vision of Key: Equity coordinating the services of every member Priority 8. A more social and solidarity of the team. economy Priority 9. Small economy to make the city great Priority 10. Quality employment and employability

SUSTAINABLE DEVELOPMENT GOALS OBJECTIVES AGREEMENTS SUBSIDIES · To work together in a coordinated manner DEPARTMENT FOR OPERATIONAL DEPARTMENT FOR OPERATIONAL with all stakeholders with a global and COORDINATION OF ECONOMIC PROMOTION COORDINATION OF ECONOMIC PROMOTION comprehensive vision of economic Barcelona Global Association Olof Palme International Foundation promotion in Barcelona UB Chair in Urban Economics · To promote the growth of small and medium-sized enterprises, the city’s Circuits de Catalunya S.L. BARCELONA ACTIVA IN COLLABORATION business ecosystem and the city’s economic Federation of Andalusian Cultural Entities in WITH THE DEPARTMENT FOR OPERATIONAL relations Catalonia (FECAC) COORDINATION OF ECONOMIC PROMOTION · To foster public-private collaboration Graduate School of Economics (GSE) + Barcelona Supercomputing Center (BSC) through collaboration agreements and Nesta Technological Circle of Catalonia subsidies Next Business Exhibition Foundation (CTECNO) · To establish and facilitate bridges for Jovent Private Foundation communication between the municipal The Barcelona City Council, together Intermedia Foundation administration and the business with other stakeholders, has BARCELONA ACTIVA IN COLLABORATION community reaffirmed its commitment to the WITH THE DEPARTMENT FOR OPERATIONAL Joia Foundation Mobile World Capital Project so the city COORDINATION OF ECONOMIC PROMOTION · To coordinate among all areas involved in Valkiria Institute for Futures can host MWC 2021 and beyond, until The Barcelona Metropolitan Area (AMB) and economic promotion Meditecnologia 122 2024. the Barcelona Provincial Council (DIBA) 123 Soko Digital S.L. – SteamConf 2020 Catalan Association of LGTBI Companies (ACEGAL) Barcelona Live Associació 22@Network Catalan Audiovisual Media Corporation OTHER COLLABORATION (CCMA) Barcelona Logistics Centre Association Zona Franca Consortium Barcelona Institute of Economics Nautical Cluster Foundation Doing More Good S.L.U. – Sports Biz Europe Bioregion of Catalonia Foundation (Biocat) Private Foundation for Self-Employment Metropolitan Strategic Plan Secretariado Gitano Foundation Metropolitan Region Industrial Pact Fira de Barcelona Telefónica Foundation The entire team of the Area for Catalan Finance Institute (ICF) + Avalis de the Economy, Resources and Catalunya, S.G.R. Economic Promotion works Catalan Employment Service (SOC) actively together, coordinating Time Use Initiative for a Healthy Society with stakeholders of all kinds (BTUI) to ensure the city’s economic recovery and advancement. OPERATIONAL COORDINATION OF ECONOMIC PROMOTION Executive Committee: Management BARCELONA FÀCIL – BARCELONA ACTIONS leadership to align strategies with CITY COUNCIL CONFERENCE ON operational actions REINVIGORATING THE ECONOMY Comprised of the Barcelona City Council, the The Barcelona Fàcil conference, held online Projects carried out by this department have Government of Catalonia, Aena, the City MOBILE WORLD CAPITAL FOUNDATION on 14 December, aimed to discuss how city been coordinated among all stakeholders by Council of Hospitalet, the Technical administrations can help accelerate the different departments and areas involved The Board of Trustees of the Mobile World Secretariat, it is led from the Management of economic development, especially in the in the city’s economic promotion: Barcelona Congress met at the Barcelona City Hall on the Area for the Economy, Resources and times of COVID-19. Municipal Markets Institute, Barcelona Activa, 9 July to ratify the agreement and Economic Promotion (GERPE) by the Directorate for the Promotion of the City, commitment signed in April between the Department for Institutional Coordination. Its The event was an opportunity to present the Directorate for Tourism, Events and Creative Barcelona Mobile World Capital functions are: Barcelona Fàcil plan, a new programme Foundation and Global System Mobile promoted by the Barcelona City Council that Industries, Directorate for Commerce · To analyse data reported by the Association for the congress to be held in aims to improve, streamline, optimize and Services, Directorate for the Social and operational coordination board Solidarity Economy and Food Policy, Barcelona until 2024, solidifying Barcelona’s simplify administrative and legal procedures Directorate for Studies, Delegate Secretary, position as the world’s mobile capital. · To evaluate and analyse operational to facilitate the creation of companies and Communication Department and the This event has a significant impact on actions businesses in the city and promote business Department for Operational Coordination of promoting the economy of the city and its · To align strategies and operational growth. Economic Promotion. international reputation and scope. It brings actions together 2,400 companies and more than DOCUMENTS FOR OPERATIONAL · To manage and facilitate the flow of COMPREHENSIVE PROJECTS WITH 100,000 visitors from all over the world. The COORDINATION OF ECONOMIC information RECRUITMENT – MUNICIPAL impact of the congress on the local PROMOTION economy is approximate 500 million euros. · To standardize management methods EMPLOYMENT PLANS · 2020 MWC strategic management 124 125 Coordination of employment plans with In order to ensure the success and · To prepare reports on data provided by document excellence of the event, a technical the operational coordination board Barcelona Activa on new calls for proposals/ · Inter-Administrative Commission reports applications and also for monitoring secretariat has been convened to ensure · Organizational guideline document procedures with appropriate experts. utmost efficiency in the coordination of all Operational Coordination Board: Monitoring of and reporting on employment actions. Coordinated efforts involving all Implementation of operational actions · Strategic planning document processes related to the different stakeholders are directed towards This committee is comprised of the · The first 100 days of municipal departments and areas involved in establishing corporate strategic Barcelona City Council, the Government of government: economic promotion economic promotion. management comprised of the Strategic Committee, the Executive Committee and Catalonia, Aena, the Government of Spain · Tracking charts for agreements, subsidies PARTICIPATION ON COMMISSIONS the Operational Coordination Board: (with Renfe, Rodalies and ADIF), the City and contracts Council of Hospitalet and other operators: · Barcelona Events Commission Strategic Committee: Corporate AMB, GHB, Barcelona Restaurant · Agendas for steering committee meetings governance with a strategic vision and · Urban Landscape Commission Association, AUDICA, B-Network.). Its collective response responsibilities include: BUDGET MANAGEMENT AND This committee is comprised of the · Transport and Mobility Committee MONITORING Barcelona City Council, the Government of Catalonia, Aena and the City Council of · Master Safety Plan SUPPORT FOR DIFFERENT Hospitalet. Its functions are: · On-site mobility meetings DEPARTMENTAL UNITS IN ECONOMIC · To monitor the general situation: political · Accommodation and assistance MANAGEMENT and economic analysis, and analysis of the programme for congress participants impact on urban spaces · Coordination Centre (CECOR) DESIGN AND PROPOSAL OF CROSS- · To supervise organizational development Its functions are planning, scheduling, SECTORAL TRAINING PLANS and logistics with the airport, the port and programming, prevention, management, Mercabarna · One-day training on recruitment and organization and data reporting. hiring. · To supervise the communication strategy The model developed for the 2021 Mobile (internal and external) World Congress will be the reference model · To monitor the scheduling and planning for organizing future congresses. of events for the congress (internal and external) DEPARTMENT OF STUDIES

The Department of Studies supports the 2020–2023 MAP+ administration of the Management of the AXIS 1. ECONOMIC PROGRESS Area for the Economy, Resources and Economic Promotion and Barcelona Activa Strategic actions to promote the city’s by performing analyses, monitoring economy indicators and managing knowledge for the design and management of municipal policies for the economy, employment and BCN GREEN DEAL strategic sectors. Aligned with all key stakeholders and It also analyses current and future trends in priorities the city’s economic activity and labour market in order to apply these projections when defining new strategic courses of SUSTAINABLE DEVELOPMENT GOALS action.

126 127 OBJECTIVES · To monitor the economic pulse of the city through the application of a set of Knowledge management and analysis for systematic economic, business and labour indicators local development in Barcelona · To draw up periodic reports on the city’s economic situation, labour market, economic and business activity, strategic sectors, indicators by districts and neighbourhoods, etc. to compare this data with other reference areas in the region and with those of other European and international cities · To create studies, reports and publications in conjunction with other departments and areas of the Barcelona City Council, universities, the Chamber of Commerce, consultants, etc. · To act as an intermediary for universities, consultants and the public administration · To take part in networks and projects with other institutions DEPARTMENT OF STUDIES STRATEGIC SECTORS OF BARCELONA’S AGREEMENTS ACTIONS ECONOMY Collaboration agreement with the Study of the impact of the Mobile World Chamber of Commerce for the Congress and Mobile World Capital on Barcelona Observatory project ANALYSIS OF THE ECONOMIC AND ANALYSIS OF ECONOMIC, SOCIAL AND Barcelona. Joint creation of the Barcelona EMPLOYMENT SITUATION IN ENVIRONMENTAL INDICATORS FOR Study on the ‘silver economy’ in the Observatory annual report, which BARCELONA: THE INTERNATIONAL PROMOTION OF Barcelona area. examines Barcelona’s international CECORE OBSERVATORY BARCELONA Infographics on labour indicators for positioning in several key areas of urban This project aims to prepare and analyse Preparation of technical reports that analyse strategic sectors: tourism, logistics, 4.0 competitiveness, and publicity to raise indicators on the economy, the labour the characteristics and potential of industry and healthcare. market and business in Barcelona and Barcelona’s economy and its international awareness throughout the year of reference areas to monitor the evolution and positioning according to economic, social SOCIAL AND ECONOMIC ANALYSIS OF content related to this subject for local impact of the COVID-19 crisis, with a special and environmental indicators in order to THE REGION and international audiences. focus on strategic sectors. It was developed contribute to the promotion of the city. Brief report on key indicators of the city’s as part of the Economic Response Collaboration agreement with the QUIT Barcelona in Figures 2020: A publication of ten districts. Coordination Centre (CECORE) framework Research Group (UAB) on the Uses of a range of economic, social and in collaboration with Deloitte. Social and economic diagnoses for district Time environmental indicators for the Barcelona Economic Development Plans (PDE): Sant CECORE was created for the express area, aimed at international promotion and Research project on changes in how Andreu i Nou Barris. purpose of reinvigorating Barcelona’s also at local stakeholders. time is used and the transformation of economy in response to the repercussions of Barcelona 2020 Observatory: A Barcelona BUSINESS CLIMATE IN THE daily habits in the Barcelona area. the COVID-19 situation, with the aim of 128 City Council initiative in collaboration with 129 finding economic solutions with cross- BARCELONA AREA Collaboration agreement with the the Chamber of Commerce that publishes sectoral efforts in different projects. an annual report on Barcelona’s international Dissemination and analysis of the results of Network of Local Economic CECORE scorecard: An application that positioning compared to leading the Barcelona Metropolitan Area Business Development Observatories (XODEL), offers a wide range of indicators with international cities by means of a set of Climate Survey. promoted and coordinated by the different viewing options on Barcelona’s indicators including economic activity, Leaflet and monograph on theresults of the Barcelona Provincial Council economy, labour market, business activity, sustainability, quality of life and social 2019 Business Climate Survey. Activities to exchange and generate strategic sectors, and reference areas. cohesion, labour market and training, the Report on SDGs for companies in the knowledge society, tourism and prices and knowledge in collaboration with the Barcelona-COVID-19 Economic Flash Brief: Barcelona area in 2019. costs. social and economic observatories in the A monthly report analysing the evolution of 2020 quarterly business climate statistics. Province of Barcelona for the design and Barcelona’s economy and labour market with primary scorecard indicators. Survey on the digitalization of companies in implementation of local development the BMA (September 2020). public policies. Other reports that analyse the economic and employment situation include: · Monthly briefs and infographics on unemployment and hiring in Barcelona · Monthly summary of economic indicators · Quarterly briefs and infographics on the Economically Active Population Survey (EAPS) and Social Security enrolment · Diagnosis of the labour market for the 2020 Employment Plan and 2020 Youth Employment Plan BUDGET 2020 MUNICIPAL ECONOMIC PROMOTION

Barcelona is facing an extraordinary challenge that necessitates firm measures The economic emergency caused by the to drive economic recovery and revival COVID-19 pandemic has led the Council to while establishing a fairer and more consider the need to increase the budget sustainable economic model. allocated to economic promotion for 2020. Spheres of action: Therefore, in the sphere of municipal · Special emphasis is placed on combatting economic promotion, the projected budget unemployment and job insecurity, improving of €74,631,529 for 2020 instead increased to the quality of employment and social €104,411,412. cohesion, and advancing a new, fairer and This represents an increase of 40% over the more sustainable developmental model. initial budget with the goal of planning for ECONOMIC PROMOTION BUDGET 2020 · Gender equity is provided for in all active and implementing robust measures and employment policies and municipal actions to reinvigorate business activity and INITIAL ALLOCATION FINAL ALLOCATION employment strategies. employment. · The promotion of quality employment for Actions: Barcelona Activa €40,310,865 €48,518,892 all is a priority issue, supporting people in 130 · Expanding credit and subsidies for Operational Coordination for Economic Promotion €12,721,376 €22,161,815 131 processes to improve their employability, to Barcelona’s economic reinvigoration €6,561,535 €16,291,041 seek employment and to continuously adapt Tourism, Events and Creative Industries to technological and labour market changes. · Streamlining, simplifying and digitalizing Commerce, Restaurants and Consumer Services €7,032,407 €8,448,472 administrative procedures, especially licensing and public procurement processes Social and Solidarity Economy and Food Policy €4,050,326 €4,239,896 · Developing specific strategies to boost Neighbourhood Plan €0 €400,000 sectors such as IT, social services and Municipal Markets €2,888,002 €2,893,697 healthcare, as well as the social economy and the green and circular economy Promotion of the City €1,067,018 €1,457,599 · Promoting and aligning the Marca Total €74,631,529 €104,411,412 Barcelona brand · Implementing a plan to generate, develop, attract and retain talent · Supporting the professional community · Fostering the reindustrialization of Barcelona and the Barcelona metropolitan area · Boosting local commerce · Strengthening active employment policies and employment placement and social clauses · Giving impetus to campaigns to attract tourism, aimed above all at cultural, family and business tourism CECORE MEASURES FIGURES AID FOR ECONOMIC RECOVERY AUTÒNO+ BARCELONA 2020 MUNICIPAL ECONOMIC PROMOTION FOURTH ITERATION OF IMPULSEM EL QUE FAS 2020 5 million euros €2,710,000 · 16,600 beneficiaries · Projects to boost the local economy · 42% were women COMMUNICATION TRAINING increased by 84% CECORE MEASURES LET’S RAISE THE SSE PROGRAMME: ECONOMIC · 127 projects funded (58 more than last year) DIGITALIZING PLANS FOR MICRO-ENTERPRISES AND THE REINVIGORATION FOR THE SOCIAL AND SOLIDARITY SELF-EMPLOYED NEW CITIZEN SERVICES CHANNELS · A line of funding was created to restore ECONOMY economic activity in empty ground floor · 220 companies (55% self-employed) Free assistance hotline 900 533 175 premises (18 projects, €360,000) as part of · 95 companies advised · 1,402 people took part in 71 specific courses (active 20 March–October 2020) this programme. · 143 businesses took part in the cycle · 14,552 calls attended to · 68% were women and 18% were self- · 45 training sessions with 379 users employed · 50% of calls were related to aid for self- BARCELONA NEVER STOPS GUIDE TO ECONOMIC · Through Barcelona Activa, 4,274 training employed individuals and companies. RECOVERY PROGRAMME TO DISSEMINATE KNOWLEDGE OF courses were given in virtual classrooms. · 17% were from outside Barcelona (25% from TECHNOLOGY, TRENDS AND DIGITAL HUMANISM · 24,000 copies distributed in shops in the city Hospitalet de Llobregat). By districts, the five with the highest number of queries were · 311 knowledge dissemination actions Eixample, Ciutat Vella, Sant Martí, Sants- · 3,000 participants BARCELONA ACCELERA FUND ADVISING ON COVID-19 AID AND FUNDING Montjuïc and Horta-Guinardó. · 66% of participants were women 10 million euros to invest in six venture 55 million euros · 55% of queries were from women capital funds with headquarters in Barcelona 132 · 1,300 businesses 133 to boost the local start-up ecosystem and www.barcelonactiva.cat/covid19 BARCELONA STEAM PLAN reinforce the city’s position as a technology · 188 entrepreneurs (launched 23 March 2020) hub in southern Europe and a magnet for · 3,000 participants · 123,745 total unique users talent and innovation. LEGAL SUPPORT FOR RENTAL PREMISES Current most-requested resources: · Employment guidance · 201 companies given assistance (44% self- BONUS CULTURA employed) from May to November 2020 · Public aid €783,730 · Autòno+ subsidy · COVID-19 emergency job boards ‘RETHINKING’ ECONOMIC RECOVERY PLANS · Job offers MEASURES FOR COMMERCIAL AND FOOD AND €1,500,000 BEVERAGE ESTABLISHMENTS · 650 companies (45% self-employed) · Christmas campaign: TOURISM WEBSITE · Subsidies for lighting: €799,831.53 (from January to October 2020) CREA FEINA BARCELONA EMPLOYMENT PROJECT · Expenditures for lighting: €603,955.52 · 66,857 visits €1,500,000 · Activities to support stimulation of local · 211 grants (132 for hiring women, 62.6% of the · 104,539 page views commerce: €224,329.78 total) · Rental assistance: €1,000,000 · Subsidies for digitally transforming local B·CRÈDITS commercial and food and beverage establishments: €1,008,176.39 Funding for SMEs through guarantees in the amount of €12,000,000 in collaboration with the Catalan Finance Institute and Avalis de MEASURES FOR MARKETS Catalunya, S.G.R. · Investment projects: €12,873,011.84 The programme was launched in October · Expenditures related to the agreement with 2020 and has received more than 1,300 FEMM: €320,000 applications. EMPLOYMENT ADVICE AND SUPPORT

BIZBARCELONA AND EMPLOYMENT FAIR LABOUR RIGHTS DEFENCE POINTS · The first fair in Spain to return to an in- · 2,945 people provided with assistance person format. The event featured hybrid (66.15% women) formats and innovative security measures and · Expanding coverage to the whole city demonstrated the essential value of face-to- increased the number of people attended to face events. It offered three days of sharing labour rights defence points by 60%. knowledge, advice and networking spaces with companies, and had some 200 activities. · Assistance so far has focused primarily on four areas: social security, dismissals, · The fair was put on in conjunction with temporary unemployment benefits and BizBarcelona and attended by 7,123 people in queries about working conditions in general. person and 4,512 online users.

TREBALL ALS BARRIS (JOBS IN THE NEIGHBOURHOODS) INTERNATIONAL PROMOTION

· 1,832 people assisted by the 10 units PROGRAMME TO ENERGIZE THE INTERNATIONAL · 55% were women COMMUNITY AND BARCELONA EXPAT WEEK · Nearly 600 people (33%) found work A series of in-person activities were held until March (Barcelona Update with consulates, · Several employment promotion projects welcome session and different tours and were implemented within the framework of 134 guided visits). The activities were suspended 135 the Neighbourhood Plan, which benefited when a state of emergency was declared in over 490 people (64% women). March 2020. Activities were resumed at the end of April, after being re-invented in digital MARKETPLACES FOR LABOUR INTERMEDIATION format and transmitted via online streaming, with 74 activities and 4,265 participants. · 1,130 people took part Barcelona Expat Week indicators: · 87 businesses · 2,634 participants of 130 nationalities · 39 activities scheduled INTEGRATED TRAINING AND RECRUITMENT PROJECTS (PICS) · 9 hosts · 974 people (53% women) took part according · Over 70 business and collaborating entities to data prior to COVID-19. · 100 presenters and experts

TOURISM BARCELONA 2020 OBSERVATORY Barcelona is the only city in Europe with two HEALTH HOTELS institutions among the top-10 MBA business More than 2,500 rooms in 16 hotels in the city schools in Europe. provided to healthcare centres voluntarily and Barcelona remains the fifth largest hub for free of charge. start-ups in Europe (EU-Start-Ups). The initiative is the result of collaboration According to the FDI, Barcelona ranks eighth between the Barcelona Health Consortium, for ‘tech city of the future’ in Europe in 2020. comprised of the Barcelona City Council and the Government of Catalonia, and the Barcelona Hotel Guild. POLITICAL STRUCTURE EXECUTIVE STRUCTURE

ADA COLAU BALLANO ADA COLAU BALLANO

Mayor Mayor

Mayor’s Office

SARA BERBEL SÁNCHEZ

Municipal Manager

JAUME COLLBONI CUADRADO First Deputy Mayor Area for the Economy, Employment, Competitiveness and Finance M. CARME TURÉGANO LÓPEZ Director of Local and Territorial Coordination ANNA TERRA SANS Foment de Ciutat, S.A.

Sectoral directorates 136 137

ALBERT DALMAU GEMMA ARAU XAVIER PATÓN RICARDO FERNÁNDEZ MARIA TERESA MARTA CLARI MIRANDA CEBALLOS MORALES ONTIVEROS CASADO CADARSO PADRÓS JORDI MARTÍ MONTSERRAT BALLARÍN FRANCESC XAVIER ÁLVARO PORRO RAQUEL GIL GRAU ESPUÑA MARCÉ CAROL GONZÁLEZ EIROÁ Director of Area for Director of Area Director of Area Director of Area for Director of Area Director of Area the Economy, for Urban Ecology for Agenda 2030, Social Rights, Global for Prevention, for Culture, Councillor’s Office for Councillor’s Office for Councillor’s Office Commissioner for Commissioner for Resources and Digital Transition Justice, Feminism Security and Education, the Economy and Commerce, Markets, for Tourism and Social Economy, Employment Promotion Economic Promotion and Sports and LGTBI Affairs Safety Science and Budgets Consumption, Internal Creative Industries Local Development and Policies against Community Regulations and Tax and Food Policy Job Insecurity

JORDI AYALA AGUSTÍ ABELAIRA MÀXIM LÓPEZ FÈLIX ORTEGA MARTA LABATA SERGI VICENTE ROQUETA DAPENA MANRESA SANZ SALVADOR MARTÍNEZ Director of the Office Director of Barcelona Barcelona Activa Barcelona Director of for the Economy and Resources Municipal Markets Municipal Barcelona Budgets Institute Services Group Information and (BSM) Communication

ANTONI FERNÁNDEZ JAVIER PASCUAL PÉREZ GURPEGUI Barcelona Municipal Director of Human and Tax Institute Organizational Development ECONOMIC PROMOTION EXECUTIVE STRUCTURE

FRANCESC PUIGDOMÈNECH I TORRAS

ESTER VIDAL PUJOL-XICOY Department of Consumption Directorate for the Social and Solidarity Economy and Food Policy MANUEL VÁZQUEZ ASENCIO Directorate for Commerce, Restaurants and Consumer Services

CARME GONZÁLEZ DURAN 138 139 MARIO RUBERT CATALÀ Department for Operational Coordination of Economic Directorate for the Promotion Promotion of the City ALBERT DALMAU MIRANDA Director of Area for the Economy, Resources and Economic Promotion

XAVIER SUÑOL FERRER ÀNGELS SANTIGOSA COPETE Directorate for Tourism, Department of Studies Events and Creative Industries

MÀXIM LÓPEZ MANRESA Barcelona Municipal JOAN TORRELLA REÑÉ Markets Institute FÈLIX ORTEGA SANZ Department of Creative Industries Barcelona Activa PUBLIC-PRIVATE COLLABORATION

Projects of interest to the city implemented in the area of economic promotion based on public- private collaboration.

140 141 142 143

IEB Institut d'Economia de Barcelona

CENTRE DE RECERCA EN FEDERALISME FISCAL I ECONOMIA REGIONAL 144

Photograph credit: Barcelona City Council (pages 8, 11, 31, 34, 39, 48, 49, 52, 54, 56, 59, 61, 65, 66, 67, 70, 72, 73, 74, 76, 85, 92, 93, 96, 111, 112, 114, 115, 116, 117, 119 and 125); Antonio Lajusticia Bueno (pages 9 and 95); Carlota Serarols (page 97); Carola Roca (page 46); Clara Soler (pages 9 and 132); Curro Palacios (page 9); Edu Bayer (pages 60, 63, 68, 78, 104, 120 and 126); Goroka (page 4); Hemav (page 98); Iñigo Buiedo (page 45); Isaac Planella (pages 29 and 38); Laura Guerrero (pages 18, 21, 36, 56, 103, 109 and 122); Lourdes Jansana (page 51); Marc Lozano (pages 12 and 13); Mariona Gil (pages 16, 55, 80 and 89); Miquel Taverna (page 13); Mònica Moreno (pages 9, 17, 58, 62, 91, 105 and 110); Paola de Grenet (pages 9, 54 and 84); Park Güell (page 22); Pepe Navarro (page 9); Vicente Zambrano (pages 2, 10, 13, 15, 20, 25, 27, 44, 64, 69, 75, 86, 131, 135 and 139), and Xavier Herrero (page 87). This document contains photographs with the Creative Commons Attribution 4.0 license.