Hyatt Regency On the Riverwalk

AgendaOptional

WorkshopsAbout the Speakers Registration Awards

Digital Media & Behavior Change 15th Annual AAHB Scientific Meeting March 15 -18, 2015 www.aahb.org Hyatt Regency on the Riverwalk — San Antonio, Texas Digital Media & Behavior Change Join fellow The 15th Annual Academy meeting will provide a forum for researchers to health behavior learn about the increasing importance of participatory, open and collaborative approaches to research that can be supported by emerging researchers technologies in health, behavior change, medicine & research. and scholars Sunday, March 15, 2015 as we learn, AAHB 2015 Annual Meeting Welcome network, and 12:30pm—4:30pm Optional Professional Development Workshop Pecan Room (registration required) socialize by the Analyzing and visualizing social media networks Riverwalk in with NodeXL Derek Hansen, PhD, Brigham Young University Historic School of Technology San Antonio, 12:00pm—5:00pm Registration - Rio Grande Foyer Texas! 6:30pm—7:00pm Welcome Address, Presentation of New AAHB Fellows, Rio Grande Ballroom Judy K. Black Award, Research Scholars, Membership Milestones and Changes, & New Members Dong-Chul Seo, PhD, Indiana University, AAHB President 7:00pm—7:30pm Introduction of 2015 Research Laureate David B. Abrams, PhD, 2014 Recipient 2015 AAHB Research Laureate Presentation Gary L. Kreps, PhD, 2015 Recipient 7:30pm—8:45 pm Opening Reception and Poster Session Blanco/Llano/Pecos Heavy hors d’oeuvres, 1 free drink per person and cash bar Hill Country Level (guest tickets available)

2015 Research Laureate Award Recipient

Gary L. Kreps, PhD George Mason University

http://www.aahb.org Monday, March 16, 2015

6:30am—7:30am Unplug Event: Functional Fitness and Mobility with Katie Heinrich, PhD Nueces

8:00 am -5:00 pm Registration - Rio Grande Foyer 7:30am-8:30 am Breakfast Roundtables: New Members, conference attendees, and students are encouraged to join a roundtable and meet senior Academy members. Garden Terrace Jay E. Maddock, Ph.D. 1st Floor Guest Room Level

8:30am—10:15am Session 1 Moderator: Jay E. Maddock, PhD University of Hawaii at Manoa Rio Grande Ballroom Using mobile technology for community-based physical activity research and engagement Andrew T. Kaczynski, PhD, University of South Carolina Our Space: Using and Designing Social Media to Impact Social Networks and Physical Activity. Brandon Irwin, Ph.D., Kansas State University Andrew T. Kaczynski, Ph.D.

10:15am—10:30am Break Rio Grande Foyer 10:30am—12:30pm Session 2 Moderator: Nedra Kline Weinreich Rio Grande Ballroom President and Founder of Weinreich Communications Keynote Presentation—Health, Behavior Change & Population Activation: A Transmedia Solution Jeff Gomez, CEO of Starlight Runner Entertainment

12:30pm—2:00pm AAHB Professional Development Luncheon Brandon Irwin, PhD registration is required: free to students and members; Rio Grande Ballroom $ 30 for non-members. Curriculum Vitae Enhancement Strategies Matthew Lee Smith, PhD, MPH, CHES, FAAHB The University of Georgia

1:00pm—5:00pm Optional Workshop: (registration required) Nueces/Frio Using technology for community-based advocacy and environmental change: The Community Park Audit Tool App (eCPAT) Andrew T. Kaczynski, PhD, University of South Carolina Nedra Kline Weinreich

5:00pm—6:00 pm Social Reception Chula Vista Invitation for NEW AAHB Members and Fellows

6:00pm—7:30pm Poster Session and Social Blanco/Llano/Pecos Heavy hors d’oeuvres, 1 free drink per person and cash bar Hill Country Level (guest tickets available)

Jeff Gomez, CEO, Starlight Runner Entertainment

A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org Tuesday, March 17, 2015

6:30am—7:30am Un-Plug Event: Mindfulness in the Morning with Diane Abatemarco, Ph.D. Nueces

7:30am—8:30am Breakfast Roundtables: Opportunity to meet and chat with presenters. (Breakfast is included in registration) Garden Terrace Donna Vallone, PhD 1st Floor Guest Room Level 8:00am—5:00pm Registration - Rio Grande Foyer Jessica Rath, PhD Session 3 Moderator: Donna Vallone, PhD 8:30am—10:35am American Legacy Foundation Rio Grande Ballroom Leveling Up to End Tobacco: Using Digital Technology to Influence Behavior American Legacy Foundation Panel Jennifer Cantrell, Dr.PH The truth® About Games: Can Games Reduce Youth Tobacco Use? Jessica Rath, Ph.D., MPH, CHES Thomas Kirchner, PhD Using Digital and Social Media to Activate Youth: A Look at the truth® Campaign Jennifer Cantrell, Dr.PH Ecological momentary tobacco control Thomas R. Kirchner, Ph.D.

Social Dynamics of Substance Use in Online Social Networks Amanda L. Graham, PhD for Smoking Cessation Amanda L. Graham, Ph.D. Megan Jacobs, MPH Tumblr as intervention platform: caveats and considerations Megan Jacobs, MPH 10:35am—10:50am Break - Rio Grande Foyer

10:50am—12:30pm Session 4 Moderator: Phillip Massey, Ph.D., MPH Drexel University School of Public Health Rio Grande Ballroom Exploring and Elevating Healthy Behaviors with Social Technologies Derek Hansen, Ph.D., Brigham Young University, School of Technology Phillip Massey, PhD, MPH Using Internet data to inform future health interventions Elad Yom-Tov, Ph.D., Senior Researcher—Microsoft Research 12:30pm—2:30pm AAHB Professional Development Luncheon (Registration Required) Rio Grande Ballroom How to Build & Maintain Successful Mentoring Relationships I Shevon Harvey, Dr.PH, Texas A & M University Lisako J. McKyer, Ph.D., MPH, Texas A & M University 4:30pm—5:45pm AAHB Business Meeting (all members invited) Derek Hansen, PhD Rio Grande Ballroom Social and Poster Session 6:00pm—7:30pm Heavy hors d’oeuvres, 1 free drink per person and cash bar Blanco/Llano/Pecos Elad Yom-Tov, PhD Hill Country Level A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org Wednesday, March 18, 2015

7:30am—8:30am Breakfast Roundtables (Breakfast is included in registration) Garden Terrace 1st Floor Guest Room Level

8:00am—12:00pm Registration - Rio Grande Foyer Diane J. Abatemarco, Ph.D. 8:30am—10:45am Session # 5 Moderator: Diane J. Abatemarco, Ph.D. Nemours Children’s Health System Rio Grande Ballroom Health Information Technology: Tools for Population Health and Behavior Change Sandra G. Hassink, MD, FAAP—Nemours/Alfred I DuPont Hospital for Children

Sandra G. Hassink, MD The Tip of the Iceberg: Maximizing the Potential of Text Messaging and Social Media in Weight Management for Teens Susan Woolford, MD, MPH, Pediatric Comprehensive Weight Management Center C. S. Mott Children's Hospital & Program on Mobile Technology to Enhance Child Health (MTECH) University of Michigan

10:45am—11:00am Break - Rio Grande Foyer

11:00am—11:15am Outstanding Poster Awards and Inauguration of Susan Woolford, MD, MPH Rio Grande Ballroom the Incoming AAHB President Diane J. Abatemarco, Ph.D. Dong-Chul Seo, Ph.D., 2014—2015 AAHB President

11:15am —11:45am AAHB Presidential Address Jeff Hallam, PhD, 2015—2016 AAHB President Dong-Chul Seo, PhD

11:45am Meeting Adjournment

See you all next year in Ponte Verdra Beach, Florida Jeff Hallam, PhD Sawgrass Marriott Golf Resort & Spa February 21-24, 2016

A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org Optional

Registration Required—limit 30 per workshop

Sunday, March 15, 2015 12:30-4:30 Monday, March 16, 2015 1:00-5:00

Analyzing and Visualizing Social Media Networks Using technology for community-based with NodeXL advocacy and environmental change: The Community Park Audit Tool App Dr. Derek Hansen is the Abell Professor of Innovation at Brigham Young University's School of Technology. His research focuses Andrew Kaczynski, PhD is a on social technologies, with an emphasis on faculty member in the social media analytics, consumer health Department of Health Promotion, informatics, crowdsourcing, citizen science, Education, and Behavior, a co- and games for change. One line of research investigator with the CDC-funded examines new techniques and tools (e.g., Prevention Research Center, NodeXL) for analyzing and visualizing social and Director of the Built media datasets. Another line of research focuses on designing novel Environment and Community tools, activities, and social games to support the public good in health, Health (BEACH) Laboratory education, and scientific domains. Dr. Hansen received his PhD from (www.beachlab.sc.edu) within the University of Michigan's School of Information where he was an the Arnold School of Public Health at the University of South NSF-funded interdisciplinary STIET Fellow focused on understanding Carolina. His research interests focus on environmental and and designing effective online socio-technical systems. policy influences on physical activity, obesity, and health, with a particular emphasis on the role of parks in promoting active This workshop will introduce social network analysis (SNA) concepts, living among children and adults. Andy has published and research questions, and analysis techniques, especially as they apply presented widely to both academic and professional to social media datasets on health topics. audiences on issues related to the built environment and No prior knowledge of SNA is required. The workshop will be a public health and he is co-principal investigator of the hands-on learning experience where participants will use NodeXL, a ongoing Kansas City Parks and Physical Activity Project, the free Excel template, to collect, analyze, and visualize a social media South Carolina Healthy Young People Empowerment (HYPE) dataset. NodeXL is designed to simplify the process of performing SNA Project, and the Greenville (SC) Healthy Neighborhoods on social media datasets, while providing a highly versatile analysis and Project.

visualization experience. More information on NodeXL can be found in The overall goal of this workshop is to describe the our book "Analyzing Social Media Networks with NodeXL: Insights from importance of, and strategies for, engaging community a Connected World" and at http://nodexl.codeplex.com/ where NodeXL members, especially youth, in building healthy communities. can be downloaded. In addition to the hands-on SNA and NodeXL To highlight this process, the workshop will describe and tutorial, workshop participants will discuss examples of SNA-based demonstrate the Community Park Audit Tool app (eCPAT) research, help refine possible research questions, discuss the and its utility for active living health promotion interventions. opportunities and limitations of social media datasets, and ways that

SNA can complement other research methods. Learning Objectives:

Learning Objectives: 1. Describe research on the relationship between

technology and civic engagement. 1. Understand social media data sources and their limitations 2. Apply the Community Park Audit Tool (CPAT) and 2. Identify and create appropriate social network analysis research electronic Community Park Audit Tool (eCPAT) to questions evaluate park environments for their potential to promote

3. Create meaningful social network visualizations physical activity. 3. Discuss how mobile technology can be used to increase 4. Calculate and interpret social network metrics to identify important advocacy and environmental change for healthy people and compare networks community design. 5. Apply clustering algorithms to identify subgroup

A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org About the

For complete bios, please visit the AAHB website at: www.aahb.org

Jay E. Maddock, Ph.D. Andrew Kaczynski, PhD University of Hawaii at Manoa University of South Carolina

Session 1 Moderator

Jay Maddock, PhD, is a Professor in the Office of Public Health Studies at Andrew Kaczynski, PhD is a faculty member in the Department the University of Hawaii. Professor Maddock has led the research and of Health Promotion, Education, and Behavior, a co-investigator evaluation arm of the Healthy Hawaii Initiative, a statewide Department of with the CDC-funded Prevention Research Center, and Director Health program to reduce chronic disease since 2000. of the Built Environment and Community Health (BEACH) Laboratory (www.beachlab.sc.edu) within the Arnold School of Professor Maddock has extensive experience in system, environmental Public Health at the University of South Carolina. and policy research to improve population level risk factors including physi- cal inactivity, tobacco use and poor nutrition in multiethnic, disparate com- His research interests focus on environmental and policy influ- munities. His work bridges both the research and practice communities. Dr. ences on physical activity, obesity, and health, with a particular Maddock has been named the Bank of Hawai‘i Community Leader of the emphasis on the role of parks in promoting active living among Year. He has chaired the state board of health, co-authored the state children and adults. Andy has published and presented widely to physical activity and nutrition plan and was a charter member of the NIH both academic and professional audiences on issues related to study section on Community-Level Health Promotion. He is also the princi- the built environment and public health and he is co-principal pal investigator on the Hawaii Health Data Warehouse and has served as investigator of the ongoing Kansas City Parks and Physical an investigator on several NIH and Robert Wood Johnson funded studies. Activity Project, the South Carolina Healthy Young People Empowerment (HYPE) Project, and the Greenville (SC) Healthy He is an author of over 90 scientific articles, and 150 chapters and ab- Neighborhoods Project. stracts on community level health promo-tion. He is the Vice President for the Asia-Pacific Academic Consortium for Public Health, Past Chair of the Learning Objectives: Physical Activity Section of the American Public Health Association and a Fellow of the American Academy of Health Behavior. His research has 1. Understand the importance of parks and other community been featured in several national media outlets including The Today Show, environments for physical activity promotion, Eating Well, Prevention and Good Housekeeping. Dr. Maddock has given 2. Describe innovative technologies that can be used for invited lectures in numerous countries including Australia, Korea, Japan, community-based research related to parks and China, Taiwan, Indonesia, El Salvador and Brazil and he holds honorary physical activity, Professorships at two universities in China. 3. Discuss how technology can be applied for community engagement related to physical activity promotion and healthy community design.

A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org About the

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Jeff Gomez, CEO Brandon Irwin, PhD Kansas State University STARLIGHT RUNNER ENTERTAINMENT

Brandon Irwin is Assistant Professor of Kinesiology and director of

the Digital Physical Activity Laboratory at Kansas State University. Jeff Gomez, CEO of Starlight Runner Entertainment, is the world's His research examines the mechanisms through which groups leading expert at expanding entertainment properties, premium brands and social networks impact physical activity and the use and de- and socio-political themes into highly successful transmedia franchises sign of social media in physical activity interventions. He earned and international campaigns. As a consultant to Fortune 500 companies, his PhD in Kinesiology from Michigan State University in 2012. Jeff contributes strategic planning and production for the extension of Learning Objectives: narrative content across digital and traditional platforms. He also extends

1. Define social media and social networks the story worlds of films, toys, books, animation and videogame titles across multiple access points, which deepen audience engagement, 2. Understand how social networks impact physical activity generate massive fan communities and multiple revenue streams. 3. Identify how social media can be used to impact social net works and physical activity Jeff's pop culture work has impacted such blockbuster entertainment properties as Disney's Pirates of the Caribbean, James Cameron's Avatar, Hasbro's Transformers, Sony Pictures' The Amazing Spider-Man, Microsoft's Halo, and Nickelodeon's Teenage Mutant Ninja Turtles. He has also developed highly successful transmedia campaigns Nedra Kline Weinreich and brand narratives for The Coca-Cola Company (Happiness Factory), President and Founder of Pepperidge Farm (Goldfish), and Mattel (Hot Wheels). Weinreich Communications

Session 2 Moderator Jeff's proprietary transmedia development and implementation methods have also been applied to social, educational, and geo-political causes, particularly in the area of population activation. He has consulted on Nedra Kline Weinreich has over 25 years of experience in helping nonprof- projects of national impact in Mexico and Colombia, and his work has its and public agencies create positive change on health and social issues. As a social marketing and transmedia strategist, she helps organizations helped to mobilize large communities in Italy, England, and Afghanistan. make a difference for the populations they serve through state-of-the-art Jeff was honored with the Director's Coin for Excellence for his behavior change techniques, digital media approaches and the power of peacebuilding work in tandem with United States Special Operations stories. Her clients have included organizations like the CDC, SAMHSA, Command / InterAgency Task Force, and with the Phyllis Hyman Phat Gallup, the Center for Social Innovation and many others. She is the author Friend Award for his work with edge children in New York City. of the widely used book Hands-On Social Marketing: A Step-by-Step Guide Learning Objectives: to Designing Change for Good.

As faculty at the UCLA Fielding School of Public Health, Nedra teaches a 1. The definition, distinction, and efficacy of transmedia graduate-level course on social marketing, and she has trained thousands storytelling and how it can be applied for social change. of professionals through her Social Marketing University training series and other workshops. She is on the editorial board of the Social Marketing 2. The precedent for narrative-based solutions for local, regional and Quarterly and has served on numerous Federal and private expert advisory national health and behavioral goals. panels. Nedra is the founder of the Transmedia for Good Network, and co- founder of the Transmedia for Good SoCal group. She has also volun- teered extensively to bring attention to the issue of modern-day slavery, 3. How to "own the reversal": emphasizing transparency and installing an and served for several years on the board of the nonprofit Invisible People, architecture for dialog in health and behavior-change mass which inspires action on the issue of homelessness. Nedra earned her communications. Master’s degree in Health and Social Behavior from the Harvard School of Public Health and her Bachelor’s degree in Conservation and Resource Studies from the University of California at Berkeley.

A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org

About the

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Jessica Rath, Ph.D. Donna Vallone, PhD American Legacy Foundation American Legacy Foundation Dr. Rath (Director) is responsible for Session 3 Moderator leading research and evaluation projects at the American Legacy Foundation. Her focus is on youth initiatives such as the evaluation of the truth® campaign and as

the principal investigator of the Legacy Young Adult Longitudinal Cohort Study. Donna M. Vallone, Ph.D., MPH is the Senior Vice President of Before joining Legacy, Dr. Rath was a research professor at The Research and Evaluation at the American Legacy Foundation and University of Maryland School of Public Health managing large scale an Assistant Professor (Adjunct) in the Health, Behavior and tobacco dependence clinical trials. She maintains adjunct faculty status Society Department of the Johns Hopkins Bloomberg School of and teaching responsibilities with the University of Maryland as well as Public Health. Johns Hopkins Bloomberg School of Public Health. Jessica holds a PhD from Johns Hopkins Bloomberg School of Public Health and an MPH Dr. Vallone’s program of research examines the influence of mass from Emory University Rollins School of Public Health. media campaigns to reduce tobacco use prevalence among youth Learning Objectives: and adults, with a particular focus on understanding media effects among lower socioeconomic status (SES) and racial/ethnic 1. Identify 2 metrics that can be used to evaluate games for health ® minority groups. Dr. Vallone leads the evaluation of the truth 2. Understand how the dose of tobacco content affects game play campaign, a national, branded mass media campaign to reduce smoking among youth and young adults which has been credited 3. Describe whether a video game can change tobacco related with reducing youth smoking rates nationwide. As a component knowledge, attitudes and/or beliefs. of the evaluation of the truth campaign, she is specifically interested in exploring the influence of digital content to reduce tobacco use. Jennifer Cantrell, Dr.PH American Legacy Foundation Dr. Vallone is an editor of the upcoming National Cancer Institute Tobacco Control Monograph, A Social Ecological Approach to Jennifer Cantrell is a public health scientist Addressing Tobacco Related Health Disparities (expected 2015). with a background in public She helped established the Diversity Network, a special interest policy, social epidemiology, social marketing group within the Society for Research on Nicotine and Tobacco and health. Her research (SRNT) to help broaden and develop tobacco-related disparities focuses on understanding individual and research. Author of over 60 peer-reviewed academic structural predictors of tobacco use and evaluating individual-level and manuscripts, Dr. Vallone’s research has been funded by various population-level interventions for behavior change, including mass media entities including the National Institute for Drug Abuse and the and public policies. Current areas of research include understanding the Centers for Disease Control and Prevention. Dr. Vallone holds a impact of media and health communications, tobacco policies and doctoral degree in Sociomedical Sciences, an interdisciplinary environmental factors on tobacco use, including cigarettes, cigars and degree between sociology and public health, from Columbia cigarillos, smokeless tobacco and e-cigarettes. Dr. Cantrell earned her University. doctorate in Public Health from Columbia University’s Mailman School of Public Health and a Master of Public Policy & Administration at the Columbia University School of International and Public Affairs.

Learning Objectives: 1. To learn about using digital communications for health education campaigns 2. To examine digital strategies for engaging youth in tobacco prevention. 3. To learn about approaches to evaluating digital campaigns.

A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org

About the For complete bios, please visit the AAHB website www.aahb.org

Amanda L. Graham, Ph.D.

The Schroeder Institute for Tobacco Research and Policy Studies Legacy Thomas R. Kirchner, PhD. American Legacy Foundation Dr. Graham’s research interests are in developing

and optimizing technology-based smoking

cessation interventions that have broad reach to

smokers who might not otherwise access

treatment, improving their public health impact through greater adherence, and

in the unique dissemination and implementation challenges in conducting this Thomas R. Kirchner, PhD, is a Research Investigator at the Schroeder kind of research. Her work focuses on the development, implementation, and Institute for Tobacco Research and Policy Studies at Legacy. Dr. Kirchner evaluation of tobacco dependence treatments across various modalities, with holds appointments as Assistant Professor (Adjunct) at the Johns Hopkins a primary focus on web-based interventions and online social networks. At Bloomberg School of Public Health, and in the Department of the American Legacy Foundation, Dr. Graham leads a software development Oncology at Georgetown University Medical Center. Dr. Kirchner team that has developed and deployed a range of technology-based completed his Masters and Doctorate in both Clinical and Biological/Health interventions for smoking cessation. Psychology at the University of Pittsburgh. Dr. Kirchner currently serves on the steering committee for the Johns Hopkins University Global mHealth Learning Objectives:

Initiative, the NCI-funded State and Community Tobacco Control Retail 1. Attendees will acquire a basic understanding of social Environment Working Group, and the DC Department of Health, Epidemiological Outcomes Work Group. computing methods, including social network analysis, content analysis, and sentiment analysis. The overarching aim of Dr. Kirchner’s work is to understand health-related 2. Attendees will learn how these social computing methods can behavior and decision-making both when and where they occur in the real be applied to data gathered via digital media to address world. His program of research targets momentary influences on the questions about health behavior, with smoking cessation used maintenance of addictive and health-related behavior utilizing both field-based (ecological momentary assessment) and laboratory-based as an exemplar. methodologies. A primary focus is the use of mobile devices to capture the 3. Attendees will understand some of the Human Subjects multilevel interface between individuals and their momentary circum- considerations (e.g., consent, data protections) in conducting stances in time and place. Supported in part by funding from the National social computing analyses using data from an online social Institutes of Health and from the next generation “truth” campaign from the network. American Legacy Foundation, current projects are beginning to uncover the social and environmental determinants of tobacco use initiation, maintenance, and cessation. Megan Jacobs, MPH American Legacy Foundation Learning Objectives:

1. Describe new and emerging mobile technologies now being applied to Megan Jacobs focuses her research on the tobacco control. building, integration, and analysis of mobile and social network applications for smoking 2. Describe the way tobacco-use behaviors are affected by the evolving retail environment. cessation. Megan’s previous public health work has applied technology to behavior change ranging from adolescent sexual health 3. Describe ways that geographic information systems (GIS) can be to vaccinations. She received her MPH in Public Health used to reduce youth access to tobacco. Communications and Marketing from the Milken Institute School of Public Health at the George Washington University. Megan is also a graduate and passionate fan of the University of Michigan.

Learning Objectives: 1. Attendees will learn an approach to reach and engage young adults on the Tumblr social network site. 2. Attendees will learn how to exact and analyze data from the Tumblr platform. 3. Attendees will learn limitations of conducting research on Tumblr

A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org About the For complete bios, please visit the AAHB website www.aahb.org

Derek Hansen, PhD Brigham Young University Phillip Massey, PhD, MPH Drexel University Dr. Derek Hansen is the Abell Professor of School of Public Health Innovation at Brigham Young University's School of Technology. His research focuses on social Session 4 Moderator technologies, with an emphasis on social media analytics, consumer health informatics, crowdsourcing, citizen science, and games for change. One line of research examines new techniques and tools (e.g., NodeXL) for analyzing and visualizing social Dr. Massey earned his MPH and PhD in Public Health with a media datasets. Another line of research focuses on designing novel tools, concentration in health communication and global health from the activities, and social games to support the public good in health, education, UCLA Fielding School of Public Health. His research focuses on and scientific domains. Dr. Hansen received his PhD from the University of health literacy as well as the role of expanding technologies on Michigan's School of Information where he was an NSF-funded participatory health communication and health promotion, both interdisciplinary STIET Fellow focused on understanding and designing domestically and globally. His research has investigated a social effective online socio-technical systems. media intervention to build health literacy skills among low-income Learning Objectives: adolescents, diffusion patterns of internet use in the U.S., and the 1. Identify the opportunities and limitations of using social media datasets multifaceted and interactive nature of health information seeking. to study users' health behaviors 2. Recognize the different techniques that can be used to analyze large Dr. Massey’s current work in global health examines health, media, quantities of behavior data (e.g., social network analysis, machine computer, and digital literacies among Senegalese youth to better learning, clustering) understand the health and information technology landscape in West 3. Understand current technology trends and how they can be leveraged to Africa. Dr. Massey is also currently investigating communication influence behavior patterns on social media platforms to inform evidence-based mHealth strategies that engage priority populations and build capacity to make informed decisions related to cancer prevention and control that pro- Elad Yom-Tov, PhD mote and sustain health. Microsoft Research

Elad Yom-Tov is a Senior Researcher at Microsoft Research. Before joining Microsoft he was with Yahoo Research, IBM Research, and Rafael. Dr. Yom-Tov studied at Tel-Aviv University and the Technion, Israel. He has published three books, over 60 papers (of which 3 were awarded prizes), and filed more than 30 patents (16 of which have been granted so far). His primary research interests are in large-scale Machine Learning, Information Retrieval, and Social Analysis. The results of his work have flown at four times the speed of sound, enabled people to communicate with computers using only their brain-waves, and analyzed the cellphone records of a significant portion of the worlds’ population. He is a

Senior Member of IEEE and held the title of Master Inventor while at IBM. Learning Objectives:

1. The participant will be able to identify areas where Internet data can be used to learn to inform about health. 2. The participant will be able to suggest ways in which health intervention can be performed online. 3. The participant will be able to explain where web data is advantageous to clinical data.

A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org About the For complete bios, please visit the AAHB website www.aahb.org

Sandra G. Hassink, MD, FAAP Diane J. Abatemarco, PhD, MSW

Jefferson/Nemours Department of Pediatrics Nemours Children’s Health System at Thomas Jefferson University. Division of Pediatric Weight Management, Department of Session # 5 Moderator Pediatrics President-Elect, American Dr. Diane J. Abatemarco is an Associate Pro- Academy of Pediatrics fessor and the Chief of Pediatric Population Health Research at Jefferson/Nemours De- partment of Pediatrics at Thomas Jefferson University. Her primary areas of expertise in Dr. Hassink began her year long term as AAP president on research include implementation science, January 1, 2015. evaluation and outcomes, and behavioral epidemiology. Dr. Hassink has focused her career on preventing and treating Dr. Abatemarco’s primary research is focused on innovative interven- obesity in children. She is a pediatrician at Nemours/Alfred I. duPont tions to enhance health care for child and maternal health systems. She Hospital for Children (AIDHC) in Wilmington, Del., where she is currently the Principal Investigator of a federally funded AIA project, founded the weight management program in 1988 and serves as Practicing Safety Mindfulness for Mothers in Drug Treatment. As the director of the Nemours Pediatric Obesity Initiative. She is co- Principal Investigator, she and her colleagues created and tested Prac- principal investigator for the Healthy Active Living for Families ticing Safety for more than 10 years. This research rigorously tested and project, which promotes active healthy living for parents and families evaluated a pediatric-based practice transformation intervention to pre- vent child maltreatment and improve development of children age 0 to 3 of young children. Dr. Hassink began her career in medicine as one years of age. She is also the evaluation director for the Delaware Ne- of only 12 women in her graduating class at the Vanderbilt mours CMMI Asthma initiate. Dr. Abatemarco has conducted research University School of Medicine, and then completed her residency at globally and was the Primary Investigator of an US/Croatian Healthy St. Christopher’s Hospital for Children in Philadelphia. Cities Partnership to delay the onset of alcohol use among adolescents in Split, Croatia; she has worked with the country of Croatia on two sepa- Dr. Hassink earned her master’s degree in pastoral care and rately funded projects. In her work in social epidemiology she conducted counseling from Neumann College in Aston, Pa., in 2000. Over the a study of HIV infected pregnant women to determine their rates of treat- past two decades, Dr. Hassink has held several leadership roles ment and to identify factors associated with receipt of treatment. She with the Academy. She has served as president of the AAP also has conducted survey research projects to determine tobacco prevalence among pregnant women, college students, and adults, as Delaware Chapter and as a member of the AAP Board of Directors. well as to survey prenatal providers about tobacco dependence treat- Dr. Hassink also has chaired the AAP Obesity Leadership ment practices. Dr. Abatemarco is currently funded to implement Workgroup, the AAP Institute for Healthy Childhood Weight mindfulness to women at risk of preterm birth, obese pregnant and Advisory Committee, and the AAP Strategic Planning Committee. recently delivered women, and to pediatricians and their staffs. She is Dr. Hassink is recognized internationally as an expert in child involved in a national effort to increase mindfulness in pediatrics and obesity prevention. In addition to numerous articles for pediatricians reduce toxic stress. Dr. Abatemarco has been a graduate professor for and parents, she has authored two books: “Pediatric Obesity: more than 10 years and created a PhD program in Population Health Prevention, Intervention, and Treatment Strategies for Primary Science at Jefferson. She continues to mentor doctoral students and Care,” and “A Clinical Guide to Pediatric Weight Management.” medical fellows in all areas of her research.

Diane has been an Academy Board Member since 2009. She has Learning Objectives: formerly been a Delegate to the Board, the Chair of the Communications 1. Understand the use of IT in promoting lifestyle change in primary care and Marketing Council and is currently she is the Chair of the Awards population health management ex. Obesity Council. As an active Board member she sits and co-facilitates the Diversity Task Force, the Journal Task Force and the Strategic Planning 2. Explore the role of IT in delivering a behavior change intervention committee. Diane was responsible for the Academy Financial Development and raised more than $8000 in the first drive of the 3. Examine the use of the patient portal as a potential tool for promoting Academy. She has had a number of mentoring relationships with junior behavior change. members of the Academy and you probably have met her at the Breakfast roundtables in the past. Diane will also lead a morning meditation session in San Antonio at the annual meeting.

A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org About the Professional Development

Monday, March 16, 2015 12:30 pm-2:00 pm

Susan Woolford, MD, MPH “Curriculum Vitae Enhancement Strategies” Presenter: Matthew Lee Smith PhD, MPH, CHES, FAAHB Medical Director A scholar’s curriculum vitae (CV) is a representation of their Pediatric Comprehensive Weight Management Center scholarship and productivity and helps define their professional C. S. Mott Children's Hospital identity. This Lunch Session will provide strategies to students and scholars to enhance and strengthen their CV. During this interactive Co-Director, Program on Mobile session, participants will critique the content and format of various Technology to Enhance Child Health (MTECH) CVs, identify desirable CV characteristics based on their current status and unique career goals, and identify opportunities to engage in activities to expand and ‘round out’ their CV. Attendees are Child Health Evaluation and Research (CHEAR) Unit invited to bring electronic and/or hard copies of their CV and Department of Pediatrics—University of Michigan examples of strong CVs from which to model. Learning objectives:

Susan Woolford, MD, MPH is the Medical Director of the C. S. Mott 1. Identify 5 characteristics associated with effective CV Children’s Hospital Pediatric Comprehensive Weight Management formats. Center, and the Co-Director of the Child Health Evaluation and 2. Describe 2 ways the CV represents their professional Research (CHEAR) Unit Program on Mobile Technology at the identity. University of Michigan. 3. Identify 5 opportunities to expand the representation of knowledge, skills, and/or experiences on their CV. Her research, funded by the National Institutes of Health, focuses on interventions in the clinical setting for the treatment of childhood obesity, and the use of communications technology to aid physician/ patient communication and enhance patient adherence to treatment Tuesday, March 17, 2015 recommendations. Dr. Woolford served as the founding Chair of the 1.12:30pm - 2:00pm eHealth/mHealth Section of the Obesity Society and is currently a 2. member of the American Academy of Pediatrics Institute for Healthy “How to Build & Maintain Successful Mentoring Relationships” Childhood Weight Advisory Board. Presenters: I. Shevon Harvey, Dr.P.H. and E. Lisako J. McKyer, Ph.D., MPH

Woolford was recently appointed to serve as a Medical Director for This Lunch Session will enable graduate students and junior the AAP/Children’s Hospital Association Expert Exchange on researchers/scholars to identify factors related to successful childhood obesity care. mentoring. During this session, participants will learn what the Presentation Title: The Tip of the Iceberg: Maximizing the Potential extant literature reveals about mentoring based upon empirical of Text Messaging and Social Media in Weight Management for studies of mentoring (from both mentor and mentee perspectives), how to identify senior scholars who can serve as a good mentor, Teens what is needed to ascertain “good fit” of the relationship, and finally what makes one a valued mentee. Learning Objectives: A panel of current and prior Research Scholars mentors and 1. Describe current evidence related to the use of tailored text mentees will share lessons learned on how to maximize the mentor messaging and social media in pediatric weight management relationship. 2. Discuss practical considerations related to utilizing these Learning objectives: entities to promote healthy weight-related choices among teens 3. Explore important questions yet to be answered regarding the 1. List at least 3 key findings the current literature regarding mentoring best practices. use of these entities to promote weight loss among teens 2. Describe 2 factors important to their own mentoring needs.

3. Identify at least 3 strategies to initiate and maintain a successful mentor/mentee relationship.

A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org

2015 Research Laureate Award

Dr. Gary L. Kreps will be honored at the 2015

Annual Meeting in San Antonio, Texas

On Sunday, March 15th as part of the

Opening Reception

Gary L. Kreps, PhD.

Gary L. Kreps (Ph.D., U of Southern California, 1979) is a University Distinguished Professor and Director of the Center for Health and Risk Communication (http://chrc.gmu.edu/about.html) at George Mason University. His research examines health communication, health promotion, health informatics, multicultural relations, social organization, and applied research methods, with a major focus on reducing health disparities. He publishes widely (more than 400 articles, books, and monographs) con- cerning the applications of communication knowledge to address important health issues. His research has been supported (more than $56 million in funding) by the NIH, NSF, CDC, AHRQ, HRSA, USDE, RWJF, DOD, the Kaiser Family Foundation, the National Park and Recreation Association, the Sun Safety Alliance, and several major health service corporations. Gary advises many federal agencies (including the NIH, NCI, CDC, FDA, and VA), research firms, corporations, foreign coun- tries, and social service organizations. He advised the Health Resources Services Administration (HRSA) on their award winning “Effective Communication Tools for Healthcare Professionals” national online training program promoting sensitivity to cultural diversity, health literacy, and language proficiency (http://www.hrsa.gov/healthliteracy/). He coordinates the Fairfax County Health Literacy Initiative community-based collaborative that develops culturally-sensitive communication programs for at-risk populations (http://chrc.gmu.edu/fchli/). He co-directs the Global Advocacy Leadership Academy (GALA) for promoting effective consumer health advocacy around the world (http://www.advocacyleader.org/).

Gary was the founding Chief of the Health Communication and Informatics Research Branch at the National Cancer Institute (NIH) from 1999 to 2004, where he planned major national research and intervention programs for promoting cancer preven- tion and control. He also served as the founding Dean of the School of Communication at Hofstra University, Executive Director of the Greenspun School of Communication at UNLV, and a professor at Northern Illinois, Rutgers, Indiana, and Purdue Univer- sities.

Gary has received many honors including the 2014 Dale Brashers Mentorship Award from the National Communication Associa- tion (NCA), the 2014 Gary Gumpert Urban Communication Research Award from the Urban Communication Foundation, the 2014 Endeavour Executive Fellowship Award from the Australian Department of Education, the 2014 FIRST Scholar Award from the University of Colorado, the 2012-2013 Graduate Faculty Advisor Award from the GMU Communication Graduate Student Association, the 2010 Distinguished Communicator Award from the Virginia Academy of Communication Arts & Sciences, the 2010 NCA Distinguished Administrator Award, the 2009 Eastern Communication Association Health Communication Centennial Scholar Award, the 2005 Pfizer Professorship in Clear Health Communication Award, the 2004 Outstanding Health Communica- tion Scholar Award from the University of Kentucky, the 2002 Future of Health Technology Award, the 2002 Distinguished Achievement Award in Consumer Health Informatics and Online Health, the 2000 NCA/ICA Outstanding Health Communication Scholar Award, and the 1998 NCA Gerald M. Phillips Distinguished Applied Communication Scholarship Award. He is also a Fel- low of the American Academy for Health Behavior (AAHB) and was recently selected to receive their prestigious 2015 Research Laureate Award.

American Academy of Health Behavior Congratulations to the

http://aahb.wildapricot.org/Fellow_Class_2014

(Dr. Smith, continued) Dr. Smith’s passion to develop, implement, and evaluate evidence- David Wyatt Seal, PhD based programs and policies enables him to improve health status Tulane University, School of Public Health and through behavioral modification to promote long-term maintenance Tropical Medicine of healthy behaviors across the life-course. Dr. Smith has earned a national reputation as a falls expert and evaluator of evidence- Dr. Seal is a Professor, Vice-Chair, and Director of based programs. His involvement in local, state, and national Doctoral Programs in the Department of Global evaluation initiatives have been integral to foster understanding Community Health and Behavioral Sciences at the about the reach, adoption, implementation, effectiveness, and Tulane University School of Public Health and maintenance of different evidence-based programs targeting key Tropical Medicine. He has extensive experience and populations in a variety of community, school, workplace, and expertise with the conduct of social behavioral formative and intervention research healthcare sectors. Dr. Smith’s evaluation efforts have been funded within a multicultural community-based participatory framework. Seal has nationally- by organizations including the National Institutes of Health (NIH), recognized expertise in qualitative methods and has conducted national and interna- Administration on Aging (AoA), and Centers for Disease Control tional trainings in qualitative methods, applied field research ethics, and cultural com- and Prevention (CDC), and Centers for Medicare and Medicaid petency. He also has a strong documented history of conducting research in partner- Services (CMS). ship with community-based organizations, community stakeholders, and community members. Seal is further experienced with the conduct of formative studies with ra- Dr. Smith has over 120 peer-reviewed publications, received over cial and ethnic minority populations in both U.S. and non-U.S. settings to directly 15 research-based awards, and has delivered over 180 profes- inform intervention development. Beyond the United States, he has conducted re- sional conference presentations and 50 invited lectures. He is cur- search in Haiti, Puerto Rico, Russia, and Syria. rently an assistant professor at The University of Georgia College of Dr. Seal has been the P.I. on funded HIV prevention intervention studies with men Public Health and adjunct assistant professor at the Texas A&M who have sex with men, young men leaving prison, and delinquent female adoles- Health Science Center School of Public Health. He received his cents. He also has conducted a program of funded formative research to explore Bachelor’s degree in Public Health Education and Masters of Public sexual behavior among at-risk heterosexuals in Syria; the impact of intersecting iden- Health (MPH) from Indiana University – Bloomington and his PhD in tifies on risk behavior among racial and ethnic minority men; and emotional and sex- Health Education from Texas A&M University. ual intimacy among gay, lesbian, and heterosexual couples. He currently is the P.I. on a 5-year NIDA grant to assess the effectiveness and cost of a comprehensive, systemic approach to HIV seek, test, and treat strategies in a state prison system. He Jennifer B. Unger, Ph.D also has been a (co)-investigator on 24 other externally funded studies. Finally, he University of Southern California - served as the Inaugural Director of Research for the Mayor's Strategic Command to Keck School of Medicine Reduce Murders in New Orleans from 2012-2013, a multi-level and multi-disciplinary collaborative model to reduce fatal and non-fatal shootings in collaboration with a Jennifer B. Unger, Ph.D. is a diverse array of community leaders and representatives from the criminal justice Professor of Preventive Medicine at system, schools, faith-based organizations, neighborhood groups, and other the University of Southern California community groups and service provider agencies. For selected publications, go to: Keck School of Medicine. Her http://www.sph.tulane.edu/publichealth/chs/faculty-david-seal.cfm research focuses on the psychological, social, and cultural influences on health-risk and health- Matthew Lee Smith, PhD, MPH, CHES protective behaviors, including the The University of Georgia role of acculturation and cultural values on adolescent substance use, with the ultimate goal of Recognizing health status is influenced by a developing improved prevention programs to reduce health vast and interconnected set of determinants, disparities. She and her colleagues have conducted several longitu- Dr. Matthew Lee Smith has devoted his career dinal studies of family acculturation patterns and substance use to create synergistic partnerships and among Hispanic adolescents in Los Angeles and Miami. Her re- initiatives to encourage positive lifestyles and search also has examined cultural influences on ceremonial and reduce rates of preventable morbidity and commercial tobacco use among American Indian adolescents, mortality. Dr. Smith has established expertise smoking prevention among Chinese adolescents, and cultural in survey research methodology, influences on menthol smoking among African American adults. measurement, and evaluation pertaining to an array of public health issues. His research and She is interested in entertainment-education strategies for health evaluation efforts investigate socio-ecological education among low-literacy minority populations and has impacts on health risk behaviors across the life collaborated on the design and evaluation of fotonovelas and -course, with a specific emphasis on evidence- telenovelas about secondhand and third-hand smoke exposure in based programs and practices for older adults multiunit housing; diabetes; asthma; and kidney transplantation. (e.g., fall prevention, chronic disease self-management). Dr. Smith’s ability to form She is a co-investigator in the USC Tobacco Center of Regulatory interdisciplinary collaborations affords him opportunities to apply his translational Science (TCORs), where she and her colleagues are investigating research and evaluation experience to bridge research and practice issues among the diffusion of messages about emerging tobacco products to the healthcare sector, aging services network, and public health system. vulnerable populations through social media.

Judy BlackEarly Career Research Award

The Judy K Black Early Career Research Award commemorates the life and honors the memory of the wife of one of The Academy’s founders and past presidents, Dr. David R. “Randy” Black. This award of the American Academy of Health Behavior (AAHB) recognizes an exceptionally promising early-career health behavior researcher that is an AAHB member and involved in innovative and rigorous research that makes an important contribution to science or practice. Judy Qualifications: Affiliate or Full AAHB members that are early-career (i.e., < 5 years postdoctoral or other Black terminal degree, doctoral degree not required), as of December 15th of the year in which the submission is made. Applicants submit the following to the Chair of the Awards Council:

· Submit an abstract that clearly reflects data-based, meta-analytic, or theory development research related to health behavior to be adjudicated as part of the standard conference abstract solicitation process. · Indicate interest in applying for the Judy K. Black Award on the abstract submission form.

· A cover letter stating your intent to be considered for receipt of the Judy K Black Early Career Research Award AND describing why you believe you should be recognized as an exceptionally promising early-career health behavior researcher, including a description of your research agenda and accomplishments.

· 2 reference letters from current AAHB Members or Fellows.

· A current Curriculum Vitae that minimally documents the applicant’s peer-reviewed publications (including the impact factor for journals); grant applications that have been submitted, scored, and/or received; research presentations; awards; and documentation of the applicant’s training / mentorship of graduate students.

Absence of any of these items does not prevent an applicant from being considered for receipt of the Judy K Black Award.

The Judy K Black Award recipient is expected to attend the award ceremony at the AAHB Annual Meeting and present the manuscript as a poster presentation (see NOTE below) during the conference in order to receive all benefits. The AAHB conference fee will be waived for the Judy K Black Award recipient for that year. Please see the AAHB conference website for abstract submission details.

The 2014 winner of the Judy K. Black Early Career Research Award

Dr. Kaigang Li

A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org Professional Development Luncheons Monday, March 16, 2015 Lunches provided by the AAHB Fellows. Tuesday, March 17, 2015

“Curriculum Vitae Enhancement Strategies” “How to Build and Maintain Successful Mentoring Relationships” Presenter: Matthew Lee Smith PhD, MPH, CHES, FAAHB Presenters: I Shevon Harvey, Dr.P.H. & E. Lisako J. McKyer, Ph.D., MPH

Free to the 1st 25 students & members; Fee for non-members or anyone over the 1st 25 registrants 2014 Winners Poster Awards!

** Outstanding Research Poster ** ** Outstanding Student Research Poster ** ** Posters of Distinction ** Purpose: These awards are designed to recognize innovative research in health behavior. OUTSTANDING RESEARCH POSTER Submission Guidelines All abstracts submitted by the October deadline and accepted Annie L. Nguyen, PhD for presentation at the annual scientific meeting will be eligible for the award. Presenters do NOT have to request that their posters be included. Additional eligibility criteria:  The FIRST author MUST be present at their poster dur- ing their assigned session.  Late breaker abstracts are NOT eligible for the poster award. There are two categories: (1) Professional and (2) Student. OUTSTANDING STUDENT RESEARCH POSTER All submissions by researchers currently enrolled as a student in a graduate program are eligible for the student award. Alisa Paton, MBE

Sponsorship Opportunities! Corporate Sponsorship, Opening Session, General Sessions, Poster Sessions, Breakfast Roundtables, Professional Development Luncheons (Fellows Only), Student Sponsorships, and Conference Breaks A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org Digital Media & Behavior Change Conference Registration: http://aahb.org/event-1800492 Registration Members Non-Members Students

Early Bird by Jan. 2, 2015 $460 $620 $355 Between Jan. 3-Feb. 15 $515 $675 $405 Late Registration: Feb. 16 or Later $655 $825 $555 1 Day Guest Registration: $375

Optional Workshops

Sunday, March 15, 12:30 – 4:30 pm $50 $75 $50 Derek Hansen, Ph.D. Analyzing and visualizing social media networks with NodeXL (Limit 30)

Monday, March 16, 1:00 – 5:00 pm $50 $75 $50 Andrew Kaczynski, Ph.D. Using technology for community-based advocacy and environmental change: The Community Park Audit Tool App (eCPAT) (Limit 30)

Professional Development Luncheons Free to the 1st 25 Students or Members- all others $30

Monday, March 16, 12:30 – 2:00pm FREE $30 FREE Matthew Lee Smith, PhD, MPH, CHES, FAAHB Strategies to Enhance Your Curriculum Vitae

Tuesday, March 17, 12:30 – 2:00pm FREE $30 FREE Shevon Harvey, Dr.P.H. E. Lisako J. McKyer, Ph.D., MPH How to Build & Maintain Successful Mentoring Relationships

Wellness Activity – Monday: 6:30 am -7:30 am FREE FREE FREE Functional Fitness with Katie Heinrich (Limit 20)

Wellness Activity – Tuesday: 7:00am – 7:30 am FREE FREE FREE Mindfulness Meditation with Diane Abatemarco (Limit 20)

Other Optional Fees

CHES Credits (MCHES & CHES) $30 $50 30 AAHB Pin (Member or Fellow) $12 pre-conference $15 at conference

Guest Reception Tickets Sunday $30 $30 $30 Monday $20 $20 $20 Tuesday $20 $20 $20 All three nights $60 $60 $60

Cancellation Policy: Cancellations requested prior to January 18, 2015: $100 cancellation fee. No refunds after January 18, 2015. If the conference limit has been met by the time of the conference, there will be no on-site registration. If a cancellation is requested (regardless of timing), and participant paid with a credit card, the refunded amount will be credited to the same card. If paid with a check, a check will returned once the original check has cleared the participant's financial institution.

Hyatt Regency on the Riverwalk 123 Losoya Street Sa n Antonio, TX 78205

sanantonioregency.hyatt.com

Situated downtown on the banks of the Riverwalk, the Hyatt Regency San Antonio hotel offers guests classic elegance and Texas-size hospitality. Room Rates Special Conference Room Rate: $199/night + state & local taxes, currently 16.75% Single or Double

To Reserve Rooms: Registration: http://aahb.org/event-1800492

Conference Name: American Academy of Health Behavior

The “cut-off date” for accepting reservations into this room block is Sunday, February 15, 2015.

Reservation requests received after 5:00pm local time at the Hotel on the cut-off date will be accepted at the Hotel’s prevailing rate, based on availability.

Room Guarantee & Cancellation Policy

All reservations must be guaranteed and accompanied by a first night room deposit or guaranteed with a major credit card.

This deposit is refundable if notice is received at least one (1) week prior to arrival and a cancellation number is obtained. All deposits may be charged at the time the reservation is made.

Check-in/Check out Check in time is 3:00 PM, and check out time is 12:00 PM Travel Information: http://sanantonioregency.hyatt.com/en/hotel/our-hotel/map-and-directions.html

SPONSORSHIP OPPORTUNITIES! The 2015 AAHB Annual Meeting is an excellent opportunity both to highlight your program and assist the Academy. Sponsorship offers excellent visibility for your organization and sponsors will be recognized throughout the meeting.

Sponsorship Link: http://www.aahb.org/2015_Sponsorship_Opportunities

A Multidisciplinary Society of Health Behavior Scholars and Researchers www.aahb.org Want to kick-start your day with some positive energy? Join us for a fun and dynamic group workout from 6:30-7:30am on Monday, March 16 in NUECES (3rd Floor)! A certified trainer will lead the exercise session focused on functional movements (movements used in every day life) performed at a higher intensity. This 60-minute session will include a gradual warm-up, functional movement skill work, a short workout, and a mobility-focused cool-down. Every aspect of the session can be individually scaled to fit your current level of fitness and mobility. No prior experience is needed, although participants should be able to tolerate increases in breathing and heart rate. We hope that you will join us and learn how to apply the functional movements to daily tasks. Please wear workout-appropriate clothing and a smile. You may want to bring water, but no equipment is needed to participate. You can sign-up for the session at the registration desk or through the AAHB con- ference website (limited to 20 people).

MINDFULNESS IN THE MORNING

Join us at 6:30AM in NUECES (3rd Floor) for a FREE mindfulness session on Tuesday, March 17, 2015. This session will be an introduction to several mindfulness practices. Guided meditations will include a sitting meditation to explore breathing and hearing. This meditation can be used daily to buffer reactivity and stress. Additionally, a guided walking meditation will be practiced. Lastly, we will do gentle stretching to get in touch with our entire body. The mindfulness session is practice for those of us who have experience with mindfulness-based stress reduction and as an introduction to those who have no experience but are curious.

We hope you will join us and take what you learn with you back to your life to reduce stress and live more spaciously.

The sitting meditation will be done sitting in a chair or if preferred, on the floor or a pillow (BYOP). No other equipment is needed to participate.

You will find a sign-up sheet at the registration desk or online when registering for the AAHB conference. Sponsorship Levels

SOLD!

SOLD!

Underwrite a Student’s Registration - Several Levels $50 - $100 - $200 - $300

Sponsorship Link: http://www.aahb.org/2015_Sponsorship_Opportunities