THE EGYPTIAN MINISTRY OF Outline

• EGYPT at a Glance • Egyptian Culture • Tourism in Egypt • Offers • Experiences • Kick-off Agenda EGYPT at a Glance

• Population: over 85 million people • Area: 1,002,450 km2 • Official Language: Arabic • The main foreign languages taught in schools: are English, French, German and Italian • 10 Egyptian universities offer Chinese courses • Currency: (EGP)

1 USD = 6.73 EGP Egyptian Culture

•  Vegetable and Meat Meals  Popular and national dishes • Sports  Football is the popular national Sport  Winners of African Cup of Nations for 7 times • Art  Festivals  Music  Others Contribution of Tourism to the National Economy 11.3% of GDP 30% of Foreign Exchange Receipts 3.4% of Total Sales Tax 12.6% Employment 1.8 million direct jobs 1.2 million indirectly 20% of Foreign Currency Counted for Egypt in 2010 15.2% investment in service sector The Tourism Main Indicators (4) Top 10 Tourism Markets for Egypt (2012)

No. of Tourism Nights No. of Tourist Arrivals

Russia Russia Germany Germany UK UK Lybia Italy Italy Lybia Saudi Arabia Poland Poland Ukraine Sudan Palestine Palestine France Syria Syria Egypt: Inbound Tourism ( 2000/2010 )

Tourism Arrivals

Year Arrivals /Million 2000 5,5 14,7 m. 2010 14,7

Revenues

Year USD/Billion 2000 4,2 5,5 2010 12,5 m. 2000 2010

Source : Ministry of Tourism Administration of , Nationality & Immigrations” Ministry of Interior” Tourist Arrivals

Millions 14.7 16 14 -33.3% 17.3% 11.5 12 9.8 10 8 6 2010 2011 2012 4 2 0 Tourist Bed Nights

147 160 138 20.6% 140 114

-22.5% Millions 120

100 80 2010 2011 2012 60

40

20

0 Tourism Receipts

billion US$ 12,5 14,000 10 12,000 -30.2% 14.9 % 8,7 10,000 8,000 2010 2011 2012 6,000

4,000

2,000

0 Tourist Arrivals, by Regions

73% 2.4% 3.5%

20%

1%

Others 0,01% Hotel Capacity

225. 592 Floating Hotels & 4% 8% 4% Canal cities 2%

Greater Upper Egypt 14% 2%

Red Sea South Sinai 33% 33% Hotel Capacity (UNDER CONSTRUCTION)

20. Floating845 Hotels Canal Cities Upper & Lower 1% 4% Egypt 1% 26%

Alexandria 38%

South Sinai 26%

Luxor & Aswan Greater Cairo 0% 4% 2013 Tourism Forecasting

22% •14,040

20% •13,810

17% •13,455 What would we like to offer…

Start-up Phase Implementation Phase

• Programs and activities: • Programs and activities:  Incentive Charter Flights  E-Learning for wholesalers  Official Invitations and retailers  Familiarization Trips  Co-advertising • Direct flight “Charter” • Road Shows  Take off City Destinations • Travel Fairs  Duration  Frequency What else…

Tourist Guides

Custom-Tailored Itineraries

Visa

Multiple Travel Information Sources

Competitive Prices, and Value for Money Further Actions…

Travel Guides Brochures in Turkish Language Turkish Language Integration into ETA website WHY EGYPT? EGYPT EXPERIENCES Family Holiday Honeymoon in Egypt Cruise Experience and Sail the Short Nile Cruises LUXOR-ASWAN Long Nile Cruises CAIRO- ASWAN Sightseeing Ancient Egyptian monuments Full Board Accommodation Diverse Amenities on Board From Souk to Shopping Mall Culture Immerse Yourself in Egypt Relaxation is in Egypt Sea Side

Kick off Agenda…

What and How Can We Work Together? Cooperation is Required!!! Thanks for your attention See you soon in Egypt