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Attendee Demographics DEMOGRAPHICS 20REPORT 19 2020 Conferences: April 18–22, 2020 Exhibits: April 19–22 Show Floor Now Open Sunday! 2019 Conferences: April 6–11, 2019 Exhibits: April 8–11 Las Vegas Convention Center, Las Vegas, Nevada USA NABShow.com ATTENDANCE HIGHLIGHTS OVERVIEW 27% 63,331 Exhibitors BUYERS 4% Other 24,896 91,921 TOTAL EXHIBITORS 69% TOTAL NAB SHOW REGISTRANTS Buyers Includes BEA registrations 24,086 INTERNATIONAL NAB SHOW REGISTRANTS from 160+ COUNTRIES 1,635* 963,411* 1,361 EXHIBITING NET SQ. FT. PRESS COMPANIES 89,503 m2 *Includes unique companies on the Exhibit Floor and those in Attractions, Pavilions, Meeting Rooms and Suites. 2019 NAB SHOW DEMOGRAPHICS REPORT PRIMARY BUSINESS Total Buyer Audience and Data Total Buyers: 63,331 ADVERTISING/PUBLIC RELATIONS/MARKETING 6% AUDIO PRODUCTION/POST-PRODUCTION SERVICE 21% BROADERCASTING/CARRIER 19% Cable/MSO Satellite (Radio or Television) Internet/Social Media Telco (Wireline/Wireless) Radio (Broadcast) Television (Broadcast) CONTENT/CHANNEL 8% Film/TV Studio Podcasting Independent Filmmaker Gaming Programming Network Photography DIGITAL MEDIA 4% DISTRIBUTOR/DEALER/RESELLER 4% EDUCATION 3% FAITH-BASED ORGANIZATION 1% FINANCIAL 1% HEALTHCARE/MEDICAL .4% SPORTS: TEAM/LEAGUE/VENUE 1% GOVERNMENT/NON-PROFIT 1% MANUFACTURER/SUPPLIER (HARDWARE) 3% PERFORMING ARTS/MUSIC/LIVE ENTERTAINMENT 1% RENTAL EQUIPMENT 1% SYSTEMS INTEGRATION 3% VIDEO PRODUCTION/POST-PRODUCTION 8% Video Production Services/Facility Video Post-Production Services/Facility WEB SERVICES/SOFTWARE MANUFACTURER 8% OTHER 7% 2019 NAB SHOW DEMOGRAPHICS REPORT JOB FUNCTION Total Buyer Audience and Data Total Buyers: 63,331 EXECUTIVE/CORPORATE MANAGEMENT 26% CEO/President/ COO/GM/Operations Executive Management Director Other Corporate Management CFO/Finance Station Management CREATIVE PROFESSIONALS 22% Animation/VFX/Motion Editor Graphics Artist Production Designer/ Audio Content Art Director/Crew Camera Operator or Assistant Visual Effects/DI/ Colorist Post-Production Supervisor Director of Photography Other Creative/ Content Professionals Director/Producer TECHNICAL PROFESSIONALS 22% App Developer IT/Network Management Audio/Video/Sound Engineer Software Engineer/Developer Broadcast Engineer Technical Manager/Director Chief Engineer/Engineering Technician Management CTO/CIO SALES/MARKETING/PROGRAMMING PROFESSIONALS 21% Account Management Chief Marketing Officer Advertising/Marketing Chief Sales Officer/GSM/ Chief Content Officer/ Business Development Programming Corporate Communications/PR Chief Digital Officer/ Programming Sales/Acquisition Digital Strategies OTHER 9% Attorney Government Official Consultant Student Educator/Trainer/Coach Other 2019 NAB SHOW DEMOGRAPHICS REPORT PRIMARY INTEREST Total Buyer Audience and Data Total Buyers: 63,331 ACQUISITION AND Cable Equipment and Signal Management Mastering PRODUCTION 16% Headend Storage Mixers 3D Content Delivery Networks Systems Integration Post-Production 4K, 8K Digital Cinema Video/Content Servers Production Cameras Encoding Workflow Solutions Recording Fiber to the Home Capture Accessories OUTDOOR/MOBILE RADIO 4% HDTV Drones MEDIA 6% Advertising/Media Sales ENG Vehicles Interactive Television DSNG Vehicles and Services Solutions Lenses IPTV ENG Analog Lighting and Grip Microwave/RF Accessories Mobile Production Studios Antennas Motion Capture Mobile DTV Outdoor Signage Automation Motion Picture/Film Mobile Video Power Generation Digital and Streaming Set Design OTT Satellite Uplink Technologies Virtual Production Satellite Technologies SNG Encoding VR/AR/Mixed Reality Software/Applications/ HD Radio Workflow Solutions Middleware POST-PRODUCTION 17% 3D Technologies IT/Network Infrastructure Streaming and Security DISPLAY SYSTEMS 10% Telepresence Animation and VFX 4K, 8K Master Control Test and Measurement Character Generation Digital Signage Microwave/RF Accessories Towers Digital Intermediate HDR/UHD Mobile and Video Transmitters Editing Software/Hardware Monitors Applications VOD Encoding Projection Screens News and Weather Services Voice Recognition Format Conversion Projectors Scheduling Software WiFi/WiMAX Mastering and Duplication TV Sets Motion Graphics Signal Management Ultra HD MEDIA IT 22% Music and Sound Libraries Towers Video Display 3G B/S Subtitling and Closed Transmitters Cloud Computing Web DISTRIBUTION/ Captioning Connected Media Workflow Solutions DELIVERY/ Digital Asset Management ONLINE VIDEO 15% IT/Network Infrastructure PRO AUDIO 10% 4G, 5G and Security 5.1 AdTech/MarTech Master Control Audio Editing Advertising Platforms Multicasting Compression Technologies Antennas Newsroom Automation Effects ATSC 3.0 Routers Encoding Broadband Connectivity 10% 22% 17% 4% Display Systems Media IT Post-Production Radio 16% 15% 6% 10% Acquisition and Production Distribution/Delivery/Online Video Outdoor/Mobile Media Pro Audio 2019 NAB SHOW DEMOGRAPHICS REPORT PRIMARY BUSINESS International Audience and Data International Buyers: 16,008 ADVERTISING/PUBLIC RELATIONS/MARKETING 6% AUDIO PRODUCTION/POST-PRODUCTION SERVICE 21% BROADERCASTING/CARRIER 27% Cable/MSO Satellite (Radio or Television) Internet/Social Media Telco (Wireline/Wireless) Radio (Broadcast) Television (Broadcast) CONTENT/CHANNEL 4% Film/TV Studio Podcasting Independent Filmmaker Gaming Programming Network Photography DIGITAL MEDIA/SVOD/OTT SERVICES 2% DISTRIBUTOR/DEALER/RESELLER 7% EDUCATION 2% FAITH-BASED ORGANIZATION 0.1% FINANCIAL 0.1% HEALTHCARE/MEDICAL 0.1% SPORTS: TEAM/LEAGUE/VENUE 0.5% GOVERNMENT/NON-PROFIT 1% MANUFACTURER/SUPPLIER (HARDWARE) 3% PERFORMING ARTS/MUSIC/LIVE ENTERTAINMENT 0.3% RENTAL EQUIPMENT/RENTAL HOUSE 2% SYSTEMS INTEGRATION 4% 4% Radio VIDEO PRODUCTION/POST-PRODUCTION 5% Video Production Services/Facility Video Post-Production Services/Facility WEB SERVICES/SOFTWARE MANUFACTURER 9% OTHER 6% 2019 NAB SHOW DEMOGRAPHICS REPORT JOB FUNCTION International Audience and Data International Buyers: 16,008 EXECUTIVE/CORPORATE MANAGEMENT 29% CEO/President/ COO/GM/Operations Executive Management Director Other Corporate Management CFO/Finance Station Management CREATIVE PROFESSIONALS 12% Animation/VFX/Motion Editor Graphics Artist Production Designer/ Audio Content Art Director/Crew Camera Operator or Assistant Visual Effects/DI/ Colorist Post-Production Supervisor Director of Photography Other Creative/ Content Professionals Director/Producer TECHNICAL PROFESSIONALS 25% App Developer IT/Network Management Audio/Video/Sound Engineer Software Engineer/Developer Broadcast Engineer Technical Manager/Director Chief Engineer/Engineering Technician Management CTO/CIO SALES/MARKETING/PROGRAMMING PROFESSIONALS 27% Account Management Chief Marketing Officer Advertising/Marketing Chief Sales Officer/GSM/ Chief Content Officer/ Business Development Programming Corporate Communications/PR Chief Digital Officer/ Programming Sales/Acquisition Digital Strategies OTHER 6% Attorney Government Official Consultant Student Educator/Trainer/Coach Other 2019 NAB SHOW DEMOGRAPHICS REPORT JOB FUNCTION PRIMARY INTEREST International Audience and Data International Buyers: 16,008 ACQUISITION AND Cable Equipment and Signal Management Mastering PRODUCTION 15% Headend Storage Mixers 3D Content Delivery Networks Systems Integration Post-Production 4K, 8K Digital Cinema Video/Content Servers Production Cameras Encoding Workflow Solutions Recording Fiber to the Home Capture Accessories OUTDOOR/MOBILE RADIO 5% HDTV Drones MEDIA 7% Advertising/Media Sales ENG Vehicles Interactive Television DSNG Vehicles and Services Solutions Lenses IPTV ENG Analog Lighting and Grip Microwave/RF Accessories Mobile Production Studios Antennas Motion Capture Mobile DTV Outdoor Signage Automation Motion Picture/Film Mobile Video Power Generation Digital and Streaming Set Design OTT Satellite Uplink Technologies Virtual Production Satellite Technologies SNG Encoding VR/AR/Mixed Reality Software/Applications/ HD Radio Workflow Solutions Middleware POST-PRODUCTION 14% 3D Technologies IT/Network Infrastructure Streaming and Security DISPLAY SYSTEMS 9% Telepresence Animation and VFX 4K, 8K Master Control Test and Measurement Character Generation Digital Signage Microwave/RF Accessories Towers Digital Intermediate HDR/UHD Mobile and Video Transmitters Editing Software/Hardware Monitors Applications VOD Encoding Projection Screens News and Weather Services Voice Recognition Format Conversion Projectors Scheduling Software WiFi/WiMAX Mastering and Duplication TV Sets Motion Graphics Signal Management Ultra HD MEDIA IT 25% Music and Sound Libraries Towers Video Display 3G B/S Subtitling and Closed Transmitters Cloud Computing Captioning Web DISTRIBUTION/ Connected Media Workflow Solutions OTHER 3% DELIVERY/ Digital Asset Management ONLINE VIDEO 15% IT/Network Infrastructure PRO AUDIO 7% 4G, 5G and Security 5.1 AdTech/MarTech Master Control Audio Editing Advertising Platforms Multicasting Compression Technologies Antennas Newsroom Automation Effects ATSC 3.0 Routers Encoding Broadband Connectivity 9% 25% 14% 5% Display Systems Media IT Post-Production Radio 15% 15% 7% 7% 3% Acquisition and Production Distribution/Delivery/Online Video Outdoor/Mobile Media Pro Audio Other 2019 NAB SHOW DEMOGRAPHICS REPORT A MARKETPLACE LIKE NO OTHER 2019 ATTENDING COMPANY SAMPLE LIST 2 Salty Dogs Dreamweaver, Inc. Microsoft SkyWest Airlines 20th Century Fox Dreamworks Mid-Atlantic Sports Network Smithsonian Channel A+E Networks Dropbox Minnesota United FC Sony ABC ESPN Minnesota Vikings Sony Pictures Entertainment Adidas Facebook Minnesota Wild Sony Pictures
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