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Ekonomiczne Problemy Turystyki Nr 3/2018 (43) EKONOMICZNE PROBLEMY TURYSTYKI NR 3/2018 (43) (dawne Zeszyty Naukowe Uniwersytetu Szczecińskiego Ekonomiczne Problemy Turystyki) ECONOMIC PROBLEMS OF TOURISM VOL. 3/2018 (43) Uniwersytet Szczeciński Rada Naukowa | Scientific board Francisco Dias, School of Tourism and Maritime Technology, Portugalia Bartolomé Deyá Tortella, University of Balearic Islands, Hiszpania Francisco Flores, University of La Laguna, Canary Islands, Hiszpania Barbara Marciszewska, Akademia Morska w Gdyni, Polska Vesna Mrdalj, University of Banja Luka, Bośnia i Hercegowina, Polska Aleksander Panasiuk, Uniwersytet Jagielloński w Krakowie, Polska Genka Rafailova, College of Tourism, Bułgaria Andrzej Rapacz, UE Wrocław, Polska Józef Sala, UE Kraków, Polska Ralf Scheibe, Universität Greifswald, Niemcy Muzaffer Uysal, Virginia Polytechnic Institute and State University, USA Bogdan Włodarczyk, Uniwersytet Łódzki, Polska Lista recenzentów znajduje się na stronie internetowej czasopisma www.wnus.edu.pl/ept List of referees is available on the journal’s website www.wnus.edu.pl/ept Redaktor naukowy | Scientific editor Beata Meyer Redaktor tematyczny | Subject editor Anna Tokarz-Kocik Sekretarz redakcji | Editorial secretary Anna Tokarz-Kocik Redaktor statystyczny | Statistical editor Rafał Czyżycki Korekta językowa | Language correction Natalia Panuś-Domiter Redakcja techniczna i skład | Technical editorial and text design Wiesława Mazurkiewicz Projekt okładki | Cover design Tomasz Mańkowski Wersja papierowa zeszytu jest wersją pierwotną | Paper version of the journal is an original version Czasopismo indeksowane jest w BazEkon, CABI, Index Copernicus oraz BazHum Economic Problems of Tourism is indexed in BazEkon database Abstracts of all articles are available at: http://kangur.uek.krakow.pl/bazy_ae/bazekon/nowy/index.php Economic Problems of Tourism are included in CABI database © Uniwersytet Szczeciński 2018 ISSN 1644-0501 WYDAWNICTWO NAUKOWE UNIWERSYTETU SZCZECIŃSKIEGO Wydanie I. Ark. wyd. 9,0. Ark. druk. 8,8. Format B5. Nakład 80 egz. Spis treści | Table of contents Introduction 5 Functioning of Tourism Market Marian Gúčik, Andrzej Rapacz, Daria Elżbieta Jaremen The usefulness of Flash Eurobarometer to study changes in tourists’ preferences 7–20 Giulio Pattanaro, Silvia Donato Sustainable development goals: a business opportunity for tourism companies? 21–27 Katarzyna Podhorodecka The economic significance of the tourism sector in Seychelles in the wake of global economic crisis 29–40 Urszula Szczepanik, Wojciech Wiesner Destination wedding – popularity among young students 41–50 Artur Zieliński, Jolanta Tomiczková, Vladimir Shcherba Tourist attractiveness of continents and countries in the opinion of Polish tourists 51–58 Regional Aspects of Tourism Jadwiga Berbeka, Krzysztof Berbeka Costs caused by the implementation of the new law imposed on Polish ski resorts 59–67 Bartłomiej Walas, Wojciech Fedyk, Tomasz Pasierbek, Sandor Nemethy Diagnosis of functioning of National Parks in Poland in their socioeconomic environment 69–79 Renata Krukowska, Andrzej Świeca Dynamics and directions of local changes in the tourist function in Lublin voivodeship in the years 2000–2015 81–94 Tadeusz Palmowski, Valentin S. Korneevets Cruising ships in the ports of Gdynia and Gdańsk 95–104 Grażyna Rosa Narrow-gauge railway as a tourist attraction illustrated by the example of Zachodniopomorskie voivodeship 105–114 Ewa Kruszyńska, Ľudmila Jančoková, Elżbieta Sieńko-Awierianów Evaluation of the possibility to use sport and recreation facilities in Poznań 115–124 Kazimierz Klementowski, Mariusz Sołtysik, Zygmunt Sawicki, Soňa Jandová, Piotr Oleśniewicz Organization and management of tourist attractions. Case studies of Lower Silesia projects 125–131 Jan A. Wendt, Alexandru Ilieş, Tomasz Wiskulski, Marin Ilieş Wooden Orthodox churches in the Maramureş region – opportunities and threats of tourism development 133–140 4 EPT 3/2018 (43) | ISSN: 1644-0501 | www.wnus.edu.pl/ept | 5–6 INTRODUCTION The significance of tourism in the modern world is continuously increasing, mainly due to the changes in the preferred style of living of the developed societies. The transformations promoting a healthy and pro-ecological style of living result both in the changes in ways of spending free time (spending free time actively instead of passive leisure) and an increase of expectations concerning the quality of the natural environment in a tourism region. Simultaneously, tourism activities have become a standard element of a style of living and happen several times a year. The tourism development is still progressing despite many changes in global economy (frequently negatively, it seems, affecting tourism); a fact which confirms tourism’s great significance for the functioning of both societies and modern economy. Yet another issue is the relation between tourism and the natural and cultural environment of tourism reception areas whose sustainable nature makes tourism develop further. The complexity of tourism and its interdisciplinary nature are the reasons behind the steady rise in the research interest of various fields of science, especially economic sciences, in problems of tourism. Such a rise is owed to an increasing impact of the tourism sector on the level and nature of the economic development, both on the local and regional as well as global levels. The “Economic Problems of Tourism” is a platform for exchanging scholarly views and presenting research findings and achievements of scientists for whom tourism, especially in terms of economy, is the main subject of scientific interest. However, multiplicity and diversity of aspects of human tourism activity, its reasons and effects make it remain a field of interest of the researchers representing diversified fields of science, including economy, law, geography, or physical culture. The “Economic Problems of Tourism” present the research findings and achievements of scientists from Polish and foreign academic centres. The current issue of the journal presents tourism in terms of the two areas: functioning of the tourism service market; and regional problems of tourism development. The articles can also be found at www.wnus.edu.pl/ept. In the assessment of the Ministry of Science and Higher Education, the “Economic Problems of Tourism” have achieved the score of 13 points (part B of the scientific journal list, announcement from July 1, 2016). Beata Meyer Economic Problems of Tourism 3/2018 (43) 5 #0# EPT 3/2018 (43) | ISSN: 1644-0501 | www.wnus.edu.pl/ept | DOI: 10.18276/ept.2018.3.43-01 | 7–20 THE USEFULNESS OF FLASH EUROBAROMETER TO STUDY CHANGES IN TOURISTS’ PREFERENCES Marian Gúčik,1 Andrzej R apacz,2 Daria Elżbieta Jaremen3 1 Univerzita Mateja Bela, Banska Bystrica, Slovakia e-mail: [email protected] 2 Wrocław University of Economics e-mail: [email protected] 3 Wrocław University of Economics e-mail: [email protected] JEL codes C83, D10, Z33 Keywords Flash Eurobarometer, tourists’ preferences, source of information Abstract The effective functioning of tourist enterprises requires, among others, good knowledge of their customers’ purchasing preferences. Secondary sources, e.g. the available research reports, may turn out helpful in this respect. The purpose of this article is to assess the usefulness of Flash Eurobarometer research results to analyse changes in the European tourists’ preferences, with particular emphasis on Poles and Slovaks. As it turns out, the aforementioned source of information is not free from certain deficiencies. It mainly refers to the systematic changes made in terms of the substantive scope of the measuring instrument, i.e. the questionnaire. They consist in introducing new questions to the questionnaire, changes in previous questions and variants of answers to the questions. Such changeability reduces significantly the possibility of comparing information in the studied period and their usefulness for entrepreneurs and representatives of the world of science. Introduction The changing behaviour patterns of tourists have impact on market behaviours presented by entrepreneurs. For the effective functioning of tourist enterprises, the knowledge of customers’ purchasing preferences becomes increasingly important. On the one hand, it provides entrepre- neurs with the suitable selection and satisfying service for target groups of clients and, on the other, it allows to improve the offer characterised by the features most desirable by tourists. Therefore, Economic Problems of Tourism 3/2018 (43) 7 Marian Gúčik, Andrzej Rapacz, Daria Elżbieta Jaremen the owners and managers of tourist enterprises should systematically get acquainted with the avail- able research reports, which extend their knowledge regarding the changing trends observed in tourist demand. In these conditions it is important that secondary research, the results of which may be used by the operators either against payment or free of charge, meet the conditions of high usefulness. As long as for the last four decades, the studies on the European citizens’ preferences and attitudes towards tourism, called Flash Eurobarometer, have been conducted by the European Commission Directorate-General. Since 1986, twelve of their cycles have been carried out, and since 2009 they have been systematically performed at annual intervals. Thus, it may seem that the attribute of regular measurement covering the same phenomenon should support the application of its results for comparative research and the identification of changes in customer preferences
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