Amadeus Airline IT Airline Solutions value IT Contents Make IT a competitive advantage 1 Why Amadeus? 2 > Reliable IT partner 4 > Innovative & proven solutions 6 > New generation technology 8 > Largest airline IT community 10 > Migration project expertise 12 > Best-in-class IT services 14 > Superior value for money 16 > Minimised risk 18 Amadeus IT Portfolio overview 22 > Altéa Core Components 24 > Main Altéa Options 32 > Stand Alone IT Solutions 40 Solution for low cost operations 52 Amadeus Airline IT centres 56 Contact us Amadeus Airline IT 1 Make IT a competitive advantage From the proliferation of low cost carriers to increasing fuel prices; from market downturns to deregulation, these are challenging times in which to try and generate sustainable profi t. The airline industry is more profi table than it has been for years by cutting costs, rationalising networks and benefi ting from improved economic conditions. But how can airlines differentiate and ensure a long-term competitive advantage? Amadeus believes that innovative IT solutions can provide this competitive advantage, not only in the short-term by rapidly delivering cost savings and revenue gains, but also in the long-term by improving your market agility, adapting quickly to your business model. The power of new generation IT solutions The right technology & transformation partner Your Passenger Service System is as vital as your aircraft. It can Few airlines can afford to build and implement new generation simplify processes, lower cost structures, ensure differentiated systems and achieve such a radical transformation on their own. and consistent customer service, facilitate seamless alliances and Do you have the skills and experience in-house to manage a risk- enable faster decision making. free migration? Could you convince your shareholders to divert But it is almost impossible to achieve such breakthroughs within fi nancial resources from your core business? Can you expect to the constraints of legacy systems designed to suit the business reach the critical mass to amortise the development cost and models of 30 years ago. maintenance over the long run? Airlines migrating to new generation Customer Management Solutions can radically transform their business instead of just making incremental changes. What’s more, they can do this for a minimal cost while also building a sustainable competitive Amadeus can partner with any airline to advantage that will make the difference for their customers and shareholders alike. provide the new generation solution you need, and we can share our unique expertise in managing the technology enabled transformation of your business. 2 Amadeus Airline IT Why Amadeus? Not all Airline IT providers are the same Long term & reliable IT partner Innovative & proven solutions > The fastest growing Airline IT provider > The only new generation PSS solution 1 2 available on the market > Proven commitment to Airline IT market > Airline industry focus > Increased functionality leading to signifi cant business benefi ts > Partnership approach > Modular design to meet current and future needs > Continuous development Migration & transformation Best in class IT Services expertise > A unique development team 5 with 2,500 experts > Impressive track record 6 of successful migrations > Best in class data centre > Unique know-how and with no scalability limit proven methodology > Unique back-up service > Consulting & system > ‘Follow the sun’ global support integration services > Highly satisfi ed customers > Partnership approach Amadeus Airline IT 3 New generation technology Largest airline IT community > Advanced technology enabling > Most widely used Customer 3 superior performance, reliability and 4 Management Solution smooth evolution > Faster & better integration > Elimination of legacy technology with your alliance partners constraints > Community development funded by > Open to rapid integration of new Amadeus services > The largest e-ticketing network > Easy to use graphical user interface Superior value for money Minimised risk > Value derived from added > Proven solution used 7 value features 8 by over 55 airlines > Value derived from the > Peace of mind migration common platform > Peace of mind IT operating service > Value derived from superior > 100% back up services IT service performance > Continually evolving platform > Competitive pay as you use model 4 Amadeus Airline IT Long-term & reliable IT partner 1 20 years of innovation The fastest growing Airline IT provider Proven commitment to the Airline IT market In only 20 years of innovation, Amadeus has become the Providing best-in-class IT solutions to the travel industry has leading airline IT provider, with a unique portfolio of new always been the business of Amadeus since its origin. generation solutions and the largest customer base for In order to develop the leading global distribution system when Passenger Service Systems. its competitors had a 20-year head start, Amadeus recruited the best IT experts, used the latest technologies and built a unique 1987 - 1999: TAKE OFF with a unique reservation platform data centre. The four founders of Amadeus commission Amadeus to develop We have used this unique know-how to diversify into the Altéa Reservation, pioneering the concept of seamless reservation airline IT market. This has become the cornerstone of our service across all sales channels. growth strategy and is supported by our long-term, continuous 2000 - 2007: ASCENT with the full Altéa Suite investment plan. British Airways and Qantas ask Amadeus to develop their new Amadeus has all the core competencies for long-term success: generation Customer Management Solution. Creation of Altéa the IT resources; the experience of successfully migrating critical Inventory and Altéa Departure Control. airline systems; the fi nancial resources to expand its product 2007 - : ACCELERATION with the expansion of the Airline IT portfolio portfolio; and, of course, a critical mass of satisfi ed customers. Amadeus continues to invest in building an unrivalled portfolio of solutions to help airlines improve the way they do business. Unique partnership approach Founded by four airlines, Amadeus has maintained and increased its airline industry expertise to provide the right airline solution and the right experienced team of people for each new project. Based around three main sites, we have developed a signifi cant presence in each region of the world to ensure close relationships with our customers. Our enduring customer-focused approach applies to the development of any new solution with our launch partners. 2000 1987 1992 1999 Cutover of fi rst e-Retail Engine 2 customer Started development Cutover of fi rst Launch of Amadeus of Amadeus Altéa Amadeus Altéa e-Ticket Server Reservation 1 Reservation customers: BA & Qantas Air France, Iberia, contract to build Lufthansa, SAS new generation Customer Management Solution 1 Under the name Amadeus System User 2 Under the name e-Travel Planitgo Amadeus Airline IT 5 After an exhaustive evaluation of various scenarios and possible suppliers, in 2000 we turned to Amadeus to become our IT partner. Amadeus has offered a unique combination of an exciting vision and capability to deliver… Paul Coby CIO British Airways 2008 2007 Cutover of Qantas to Altéa Departure 2005 Control Customer Cutover of Qantas to 2004 Altéa Departure Star Alliance contract Control Flight to build common Cutover of Qantas platform, incl. United 20 new airlines to Amadeus Airlines and Lufthansa contract for Altéa, Altéa Inventory including Cathay Pacifi c, Mexicana, Saudi Arabian Airlines. Altéa becomes the leading PSS platform, chosen by 57 airlines 6 Amadeus Airline IT Innovative & proven solutions 2 To build new generation processes Altéa, the only new generation passenger service Modular design to meet current and future needs system already available Business context and business strategy vary greatly from one The strategic objective of changing your Passenger Service System airline to another. must be to get more functionality and renew your technology. Amadeus recognises that each situation requires a customised Otherwise, how could you justify the cost of change? Customer Management Solution. So we have adopted a modular Altéa is the only solution available that is able to deliver these approach to ensure that each airline can build the solution it two critical benefi ts. needs, when it needs it. Competitive solutions are either based around fl ight-centric You can select appropriate modules from a large portfolio based business concepts dating from the 1970s or are ‘dream’ around the Altéa Customer Management Solution, plus Stand solutions still at a project stage – years from being developed, Alone IT Solutions that can be implemented before, after or jointly tested and proven. with Altéa. It took Amadeus seven years and more than ₠300 million For an easy overview of the various modules available, go to p22. investment to complete the full Altéa Suite, which covers the entire customer value chain. Continuous improvement and portfolio expansion Migrating to innovative solutions is good, but it is even better More features for more business benefi ts if these solutions are kept at the cutting edge of the industry Amadeus had the privilege of building its solution portfolio through continuous innovation. 20 years after its main competitors – on brand new technology, Amadeus took the unique approach of a common solution, without legacy constraints and in partnership with blue which