Saccaf Sales

SACCAF SALES

INTRODUCTION

January, 2014

PepsiCo Confidential

Confidential – For Internal PepsiCo Use Only PepsiCo South America, Caribbean & Central America Foods is a complex, $ 4.3B business with 30.6K employees. It is best described as:

3xMxC: MULTI COUNTRY /CURRENCY & CULTURAL

1 We are a Macro Snacks Market Leader

LEADING SNACK AND FOOD BRANDS GLOBAL EXPERTISE

LEADING SAVORY SNACK BRANDS

(Lay’s, Doritos, Cheetos, Ruffles, Natuchips & Detodit)

STRONG REGIONAL COOKIE AND CRACKER BUSINESS New Acquisitions in South America Quaker Cookies

FAST GROWING NUTRITION BUSINESS ACROSS REGION

Leveraging Quaker From Breakfast to Drinkable Oats

STRONG PRESENCE IN MILK MODIFIERS AND CHOCOLATE MILK.

2 We have 19 countries with significant presence, reflecting the region’s diversity

Source: Frontier Strategy Group analysis /Corporate estimates, / IMF - World Economic Outlook) Oct., 2012, 3 We are organized in 5 BUs / Clusters

SACCAF President

BRAZIL VENEZUELA ANDEAN SOUTH CONE CARICAM GM GM GM GM GM

OPERATIONS VP

CAPABILITIES R&D VP DRIVING FUNCTIONS

COMMERCIAL (MARKETING & SALES) VP

FINANCE VP

GOVERNING HR & CORPORATE AFFAIRS VP FUNCTIONS

TRANSFORMATIONS VP

4 We have built a powerful footprint and reach

EMPLOYEES PLANTS DCS ROUTE POS 13.9k 15 82 2.8k 560k

5k 6 44 0.9k 182k

6k 4 24 1.6k 247k

2.7k 2 17 0.4k 31k

3.6k 8 35 1k 261k

31.2k 35 202 6.k 1.282k

Note K= Thousand / Employees_Set 2012 / Plants/DCs/Route /Pos_ Jan 2013

5 And A Clear Vision & Strategies to Win

Grow Core Innovate High end Build and Savory Snacks Per Caps Cookies & Crackers Expand Nutrition

Cookie and Cracker Superior Brand Expanded Acquisitions leveraging Breakfast Range Mexico powerhouse Stepped up innovation to Nourishing Snacks Portfolio capture new Occasions Indulgence winning platform and Cohorts (Toddy) Ready to Drink Regional platforms to Oats Innovation Regional Quaker improve local relevance Cookie Platform

6 We grow Core Salty Per Caps with Innovation and powerful international & regional brands.

Create a powerful Becoming iconic Snack Cheetos the preferred engine of brand & fuel dd Innovation anchored fun savory snack for in locally relevant growth around growth family time staples mixes

7 We grow Core Salty Per Caps with Innovation and powerful international & regional brands.

Crackers

Bars

Turbo charge: Engage New Execute basics to fuel winning Renovate & Scale Generation high growth formula

8 We Build and Expand Nutrition From Classic Quaker to Ready to Drink

Expand Nourishing Ready Breakfast Snacks to Drink

LEADING BREAKFAST READY TO DRINK OATS INNOVATION OATS BRANDS NUTRITION ON THE GO INNOVATION

9 SACCAF multi-category portfolio demands alternative GTM solutions to compete over different markets

Our Sales Strategic Pillars GTM key challenges

Specialized Progressive Customer Revenue Holistic distribution crosswise all Management Management channels (DTS, OT, WHS, 3PD)

High velocity categories flawless execution at POS (Pre-sell)

Merchandising, Space availability and Variability restrictions

Cost To Serve uninterrupted optimization

Renewed IT architecture, visibility and integrated solutions Advantaged GTM

10 Thank you! SACCAF SALES