Campaign Report 2014
Total Page：16
File Type：pdf, Size：1020Kb
CAMPAIGN REPORT 2014 1 Contents FOOD DAY 2014 FOOD DAY Food Day by the Numbers .................................... 2 Event Highlights ............................................. 4 Media and Social Media ...................................... 6 Food Education in Schools .................................... 7 CAMPAIGN REPORT CAMPAIGN Food Justice Focus ........................................... 8 Policy Change ............................................... 9 Funding the National Campaign ...............................10 Advisory Board ..............................................11 National Partners ............................................12 Food Day inspires Americans to change their diets and this country’s food policies. Every October 24, thousands of events all around the country bring Americans together to celebrate and enjoy real food and to push for improved food policies. October 24 is a day to resolve to make changes in our own diets and to solve food- related problems at the local, state, and national level. This report was produced by the Food Day team at the Center for Science in the Public Interest: Lilia Smelkova, John Maleri, and Emily Snyder. The report was designed by Jorge Bach, CSPI. Bach. Jorge image: Cover 2 Food Day by the Numbers Upper Midwest Goals of Food Day Health Care Without Food Day Celebration Food Day seeks to transform the way Harm Food Day Across Midwest Americans eat. We hope to: Nationwide • Inspire individuals to eat healthier diets FOOD DAY 2014 FOOD DAY Representing nearly 650,000 and raise awareness about food issues For Food Day, 352 hospitals students, seven Midwest across the country served • Improve local and national food policies school districts (Chicago, 126,600 meals featuring meat Cleveland, Des Moines, Detroit, • Get diverse organizations out of their or poultry raised without silos to collaborate Minneapolis, Omaha, and St. non-therapeutic antibiotics. Paul Public Schools) sourced Spearheaded by Health Care a special local meal to serve Without Harm, these hospitals CAMPAIGN REPORT CAMPAIGN on Food Day. Each district marked are leading a nationwide movement to the Food Day menu with photos of build a healthy, sustainable food supply. farmers, and put up signs and other promotions in their cafeterias. Bon Appétit Management Company Food Day Sugar- Savannah Awareness Campaign Food Day Festival Nationwide Savannah, GA For Food Day, BAMCO rolled out a For the fourth year in a row, sugar-awareness campaign company- organizers of the Well FED Savannah Big Apple Crunch wide at over 500 of their corporate Food Day Festival drew around and university locations in 32 states. 15,000 participants to an outdoor New York, NY Through visual displays, taste tests, celebration of locally grown food, Over 800,000 New Yorkers joined and handouts, the campaign showed heritage, healthy eating, and GrowNYC for the third annual where added sweeteners hide in sustainability. The free public festival Big Apple Crunch. At 12 noon on everyday foods. featured new activities this year Food Day, participants crunched including an iron chef challenge with into a locally grown apple to show students from the Culinard program at their support for healthy food. Virginia College, children’s workshops, Eight Greenmarkets across the city and more than 100 vendors, including hosted special crunch activities FraLi Gourmet, Whole Foods, and with the flagship event happening Yia Yia’s Kitchen, who lined the event at Union Square. Students, with their organic and Georgia-grown organizations, government officials, products. company employees, and even some celebrities – headlined by #FoodDayChat Kevin Bacon – joined the crunch. California Thursdays Twitter Conference Food Day Launch Digital Across California Food Policy Council Webinar A five-hour Food Day Twitter Just in time for Food Day, over Online conference on a variety of food issues 800,000 students in 15 California involved dozens of organizations, Over 350 individuals came together school districts enjoyed a special including the American Public for a special webinar that included lunch with food sourced completely Health Association, Union of presentations from representatives from California. The program, Concerned Scientists, and the James of food policy councils from rural, called California Thursdays, Beard Foundation. The hashtag urban, local, and state settings, as well was launched by the Center for #FoodDay2014 had the potential as from Food Day, the Johns Hopkins Ecoliteracy and was scheduled to to be seen 50.6 million times and Center for a Livable Future, and continue every Thursday until the reached 14.1 million unique users. Roots of Change. end of the school year. 3 Food Day by the Numbers New Jersey YMCA Eat Real Chicago! Festival Food Day Chicago, IL Across New Jersey Mayor Emanuel issued a Food FOOD DAY 2014 FOOD DAY Thirty-nine YMCAs across New Day proclamation, and organizers Jersey came together to participate planned a weeklong series of events in Food Day 2014. Events involved culminating with a festival in the 50,000 children who participate downtown Daley Plaza that brought in the Healthy U preschool and together public school students, after-school child-care programs. farmers market vendors, residents, Organizers use the CATCH and city employees for fun activities (Coordinated Approach to Child and thought-provoking presentations. REPORT CAMPAIGN Health) curriculum to encourage The event was once again hosted by positive food choices both in and the City of Chicago and Building a out of school. Healthier Chicago. Food Day in Massachusetts Across Massachusetts Food Day 2014 Teachers and administrators then Orange Challenge photographed students eating their Massachusetts celebrated Food apples. The school who submitted the Day for the fourth year with over Across Florida 600 activities, including hundreds More than 103,000 children in South best photo received a $1,000 prize. of schools taking the “Eat Real Florida took part in the Orange University of California Challenge,” regional policy efforts, Challenge to learn about sustainable, Office of the President and groups organizing to promote healthy food. Organized by FLIPANY, Food Drive healthier eating choices in their students and parents peeled and ate Across California communities. Lowell, Chelsea, oranges and participated in healthy Fitchburg, Boston, Worcester, and grocery store tours and more. At University of California campuses other cities held events that spanned across the state, students, faculty, days to the whole month of October, Arkansas Apple administrators, and local community bringing together collaborations Crunch Challenge members donated $24,000 worth of that crossed many sectors. And state Across Arkansas food during the week of Food Day for the Alameda County Community Food and municipal agencies participated Over 100 schools in Arkansas Bank. The UCOP Food Drive initiative, through their current programs, participated in the Arkansas Apple organized by UC President Janet integrating Food Day priorities into Crunch Challenge by serving an Napolitano, was part of the UC Global their activities. apple at breakfast on Food Day. Food Initiative, an effort to harness UC expertise, creativity, and leadership to address critical hunger issues. Michigan Apple Crunch Across Michigan Napa County Food Day The second annual Michigan Apple Napa, CA Crunch, organized by Cherry Over 2,000 individuals and 18 local Capital Foods, was celebrated organizations across Napa County across the state for Food Day participated in a variety of Food 2014. Over 200,000 students Day efforts county-wide. Events and individuals crunched into a included a health and resource fair, Michigan apple to celebrate, more a farm festival, five documentary than doubling their participation film screenings, and special school from 2013! activities for students. Photos (left to right): (c) 2014 Kevin Bacon, James Tyler, Beal City School, Chicago Food Beal Day. Chicago City School, Tyler, James Kevin Bacon, (c) 2014 to (left right): Photos 4 Event Highlights Squash Your Fear Cleveland Brooklyn, NY Food Day Festival Cleveland, OH Students at an elementary school FOOD DAY 2014 FOOD DAY in Brooklyn were introduced to OCTOBER 24, 2014 Nearly 200 community members several varieties of squash. Prior attended the first-ever Cleveland to the event, parents and students Food Day Festival, a celebration received squash donated by of local, real food and a healthy Farmigo and made dishes to bring community. Local food vendors to school on Food Day. Students, shared their products and parents, and faculty tried the dishes information, and Festival attendees CAMPAIGN REPORT CAMPAIGN together and reported on what they learned from a captivating panel of liked the best. speakers. Lowcountry Dartmouth College Food Day Crawl Food Day Charleston, SC Hanover, NH Lowcountry organizations came Coordinated by Dartmouth College together to offer an array of family- Food Day at Health Service, Dartmouth Dining friendly activities to celebrate healthy, Los Angeles City Hall Services, local farms, and various student groups, Dartmouth College local food. The Crawl kicked off with Los Angeles, CA a film screening on the eve of Food celebrated Food Day with a weeklong Day and continued on Food Day with Over 400 local residents joined series of events, including lectures by grocery store stores, a farm volunteer City Council members for the Mark Winne and Barry Estabrook session, cooking demos, live art, fourth