Contents Catherine Kastleman, Nicole McCann, and Emily Caras. Report designed by Jorge Bach, CSPI. Report written and produced by the Food Day team at the Center for Science in the Public Interest: Lilia Smelkova, National Partners 2013...... Advisory 2013...... Board Food Day 2014...... Funding Food Day...... Food Day News inthe ...... Featured National Partners...... Companies and Food Day...... Focus on South the ...... Government Participation...... Policy Change...... Food Day on Campuses College ...... Food Day...... inSchools Food Education Food Day...... Online 4,700 Events Around...... Country! the Food Day Priorities...... Real Eat ...... 20 19 18 17 16 14 13 12 11 10 9 8 7 6 4 3 2

CAMPAIGN REPORT FOOD DAY 2013 Cover image: Rick Vanderleek. 2 CAMPAIGN REPORT FOOD DAY 2013 joyful andeasy eat - remind peoplehow ingredients andto ing well withyour Ellie Krieger, Hostand Eat Real wholesome food light onhealthy, chance to shine chef, Food Network family canbe.” “Food Day isa Boston, MA. celebration noig a enjoying Sania and Market in Bowdoin Farmers Geneva This year’sDay focus had a Food special on more than 300college campuses. Savannah; at thousands of schools and New Orleans, Chicago, Denver, and York at community City; events in one million Apple Crunches inNew than 640events inMassachusetts; with and improved policies. food companies to push for diets healthier and universities, activists, and food figures, public health schools officials, Day brings together chefs, political Public inthe Interest,Science Food provided by nonprofit the Center for sustainable. With national coordination thatfood is healthy, affordable, and movement,food united by avision of to buildon 24,seeks astronger October as many as inits first year in2011. 4,700 events around country—twice the of Americans online and at more than biggest the to be yet, reaching millions Chyna at the People celebrated Food Day at more The annualevent, culminateswhich thirdThe annualDay Food proved celebrate, key is the participation. and communities their to choose worker justice. In whatever way people nutrition, sustainability, and farm organizations involved inhunger, partnershipsnew among diverse broken system. food It cultivates complex problems plaguing America’s public to work together to address the Representative DeLauro Rosa (D-CT). by Senator Tom Harkin (D-IA) and 78 Advisory members, Board co-chaired nonprofitlocal groups. backedIt is by public officials, school districts, and organizations, including student leaders, coalition of movement food leaders and or made first their soup 24. October on vegetable,new chopped first their salad, Thousandscook. kids discoveredof a on aimed activities at teaching to kids To more, learn visit FoodDay.org. Food Day to inspire seeks the Food Day is powered by adiverse

Photo: Maura Ackerman. DC (left).PhoenixMayor Misty Hyman,andADHS food movement that is Executive andFood Director LivingSocial’s Food Day stronger, more united, the thingsthat comes “We hopethat oneof participate inanApple Greg Stanton, Olympic Michael F. Jacobson at and better equipped to press for changes Michael F.Michael Jacobson, CSPI out ofFood Day isa to eat healthieryear Gold MedalSwimmer event inWashington, Director Will Humble that make iteasier Food Day Priorities Food Day Founder Crunch (right). Day FounderDay round.” with the food systemwith food the andwhat’s fix others. It aims to celebrate what’s right out of and silos their collaborate with andpolicies, encourage groups to climb public makers, and improve policy continuingactivities long afterward. culminates on 24—with some October it. Food Day year builds all long and people grow, who and harvest, serve environment, farm animals, and the of producing with for respect food the participants importance highlight the campaign for Many policies. better food produced and food agrassroots of healthy, affordable, and sustainably Food Day’s goals are to educate the Food Day is anationwide celebration • Support fair working conditions for and food farm workers farms• Reform to protect factory environment the and farm animals • Reduce hunger • Support sustainable and organic farms • Promote safer, diets healthier Food Day priorities: Congress. Farmthe came Bill up for debate in Program (SNAP) inSeptember as Supplementalthe Nutrition Assistance Day activated partners around cuts to conditions for workers. food Some Food organizations to promote fair working teamed up with labor unions and other and diet-related Food Day disease. also children, as away to reduce obesity education,was food for particularly ground for building movement. food the system food the and provide common address overarching concerns within broken. Food Day’s national priorities In 2013,Food Day’s main focus 3

Photos: Jay Mallin (left), Jesse Lewis (right). CAMPAIGN REPORT FOOD DAY 2013 4 CAMPAIGN REPORT FOOD DAY 2013 children. to Try an Orange” Challenge for contest, and an “Orange You Going market, campus events, aposter educational at activities afarmers MattersCooking at Store the tour, drive,screening,as afood afilm a events around southern Florida, such Youth) helped to coordinate various Physical Activity and Nutrition to FLIPANY (Florida Introduces Florida FLIPANY choices.food educational materials about healthier farm crops. WIC clients received organization that surplus rescues by Boston the Area Gleaners, an Crunch, with apples provided staff followedthe state’s first Apple lunch of healthy made by food the could buy fresh produce. Apotluck where staff the and WICcustomers Truck, amobile farmers market stopstarting with aspecial by Fresh by led activities, Petteruti, Chris together staff and clients forseveral Neponset Health Center brought Dorchester, MA Neponset HealthCenter Pew Charitable Trusts. classes organized with help the of The Guests enjoyed hands-on cooking Kitchen’s chef Harper. Rock Krieger,Ellie Central and DC José Andrés, author cookbook and cooking classes featuring chef location with apanel discussion Celebration at its 918FStreet hosted aFood Day LivingSocial Washington, DC LivingSocial Celebration Food Garden. in ShopRite of Livingston’s Village were featured as ready-to-eat dishes and saturated fat. Thewinning recipes maximizing fiber and minimizingsalt offpointswith health key inmind: in Livingston’s town-wide cook- of levels and all Cooks ages competed Livingston, NJ Chili &QuinoaCook-Off Food Day. Dakota—had Apple Crunches on Michigan;DC; Montana; and North locations—including Washington, across country, the and many other progress. The activity has spread worldnew records, charted the NYC-based organization tracking themselves. RecordSetter.com, a a nearby crunch or host one event.” Participants could attend participants inan apple-crunching York record the to set for “most the GrowNYC and City the of New One million New Yorkers joined New York, NY Big AppleCrunch ,0 vnsAoundtheCountry! 4,700 Events Aro from Top Spike Chef Mendelsohn. prize of acooking demonstration participated, received grand aspecial San Diego, CA Fair Good Food Community documentary-film screening. documentary-film photo and booth; wrapped up with a kale-eating competitions, and a featuring cooking demonstrations, attended a sustainable-food fair andinsecurity farm worker justice; participated inworkshops on food North Carolina Wilmington students community University partners, of Sponsored by Feast Down and East Wilmington, NC North Carolina Food Day at University of andpaddock photo booth. pumpkin and an carving, interactive a passport challenge with prizes, demonstrations. There also was informational and booths, several an event organizations, with local Santhe Diego Public Market hosted Slow Food Urban San Diego and with most the students that Charter school School, the Mundo Verde Bilingual Public markets and other locations. for students at farmers several hosted education food activities DC The PassportChallenge Washington, DC DC Passport Challenge ,0 vnsAoundtheCountry! 4,700 Events Aro Day Festival drew around 15,000 of Well the FEDSavannah Food For third the year inarow, organizers Savannah, GA Festival Savannah Food Day zorb around park. the a DJ; and rock climb, slack line, and a puppet how learn show; to spin like smoothies with ablender bike; watch healthy pizzas; prepare healthful Acta Non Verba’s farm to make gathered at Tassafaronga Park and Dozens of and kids families their Oakland, CA Kids Epic OaklandFood Day for promoting eating. healthier American South with an eye toward honor traditions of culinary the the Lowcountry produce, aiming to emphasisspecial on cooking with Perspectives.”BBQ event The put in South Carolina, “Cook It Raw: Food Day with its first publicevent organization It Cook Rawcelebrated global, The avant-garde chefs Bowens Island,SC Perspectives Cook ItRaw: BBQ official Food officialFood Day proclamation. founder Michael F. Jacobson with her Branch Jackson presented Food Day workshops. Savannah Mayor Edna vendors, and dozens of free and featured live music, exhibitors, host of show the Health Inspectors, by Food Network Vaughn, chef Ben freeThe public festival was emceed healthy eating, and sustainability. grownof locally heritage, food, participants to an outdoor celebration Foodbank to host afamily event that partnered with Cleveland the ClevelandThe Housing Network Cleveland, OH Service Day Community Orchard in 2012. took place inNew York City of Big the Apple Crunch that event adaptation was alocal Orleans, participated. The of Health for City the of New Karen DeSalvo, Commissioner at noon on 24.Dr. October satsuma a local citrus fruit school students into peeled Two hundred elementary New Orleans,LA Peel Big Easy Satsuma trellises neighborhood orchard. inthe and organized groups to build berry showed ahealthy-food documentary, a discussion about healthy eating, and lunch chef by led who alocal included acooking demonstration in the field.in the students network with professionals hunger and insecurity, food and help access projects, raise awareness of Outcomes,” to showcase food local Communities and Improving Health panel, “Food Access: Strengthening from community the sponsored a Organizers at Temple University and Philadelphia, PA Food Access Panel Department of Education. Hampshire, and New the Hampshire Nutrition Association of New and Food School Council, the Dairy of New Hampshire, New the England sponsored by Children’s the Alliance BreakfastSchool Challenge, kickoffthe forthe New Hampshire eating ahealthy breakfast. It was Hampton, NH,to remind about them end, joined students inNorth former New England Patriots tight 24,JermaineOn October Wiggins, North Hampton, NH Breakfast Challenge New Hampshire School swapping. including removal, seed saving, and and numerous interactive activities cooking demo, farm garden, atruck lively farmers market, araw food Attractions included acolorful and farmers, residents, and employees. Plaza with hundreds of students, Chicago, was held inDaley Chicago and Building aHealthier festival, hosted by City the of thirdThe EatChicago!annual Real Chicago, IL Eat Real Chicago!Festival

Photos (top to bottom, left to right): The New York Foundling, Feast Down East, Nicole McCann, Julia Drapkin Nola.com. 5 CAMPAIGN REPORT FOOD DAY 2013 6 CAMPAIGN REPORT FOOD DAY 2013

•20,000 people took •5,426 tweets used •28.5 million possible By thenumbers Quiz” “Foodthe Literacy hashtag #FoodDay2013 Twitter impressions on Food Day Online of 24. The Let’s October Cooking Get people on Facebook during week the reach of 566,469people. 291 supporters with acombined social noon, website the deployed tweetsfrom supporters up sign for of ahead time. At Thunderclap, asynchronizedthattweet Twitterthe conversation with a 24,Food DayOn October launched 28.5million potential times. seen to be using hashtag #FoodDay2013, with the 5,400 tweets were on posted Twitter course the ofOver day, the more than reached millions of Americans online. participatory events, Food Day also share photos. their @food_day, where participants could account, Instagram an launched Day Oliver This cookbook. year, Food three top-voted photos won aJamie more than 150submissions, and the Facebook Photo Contest received Food Day reached posts 149,122 While of heart the Food Day was

150 percent greater than in2012. American diet. about facts the learned current the Many infographics new viewed and initiative on and food sustainability. with Nourish, anonprofiteducational Quiz”Literacy developed inpartnership impact of users’ diets,and “Food the for and health the environmental Planet,” generates which aletter grade that Save Could Your Life and the FoodDay.org, including “14Questions tools. Thousands took quizzes on through avariety of other interactive Day events. smartphones by displaying nearby Food brought Food Day right to users’ community around farmers markets, Traffic toFoodDay.org in 2013 was People celebrated Food Day Farmstand, an app that cultivates Students at Oxford they created (left). story about fruits Elementary show to children at St. off artistic fruits and vegetables and vegetables Mary’s Organic Sister Bridget Wade reads a 5,700 peopleto enjoy Farm (right). a free onlinecooking in collaboration with school for amonth, Food Day enabled Food Education Rouxbe Cooking School. activities, Foodactivities, Day and partners to recipe.learned make fall atasty and Dr. Oz’s HealthCorps, participants hosted by FamilyCook Productions flashChef mob in New York City, lassis. Atand strawberry aTeen Battle featured butternut squash sandwiches Healthy Indian Lunch cooking class judged by In peers. their Houston, a a “secret” vegetable ingredient to be Garden’s Veg-Off creating disheswith participated City inthe Schoolyard In Charlottesville, VA, budding chefs second annual Food and Fitness Fair. in ahealthy-smoothie blend-off the at Food Foundation (USA). with Family Farmers, and Jamie Oliver Matters,Cooking Alliance California Productions, Share Strength’s Our by such as partners FamilyCook Get Cooking with Kids, was supported action on 24,Let’s One unifying October starting with schools and campuses. address obesity and other issues, health education as away to improve dietsand Let’s Kids with Cooking Get To support education food the In New Orleans, students competed on Food Day food 2013focused hands-on cooking programs. mandatory nutrition education to place inschools, taking fromactivities andhighlights food nutrition education “Foodthe Education U.S.” inthe map individuals. on Food Day, Released Center for Ecoliteracy, and over 5,000 Arizona Department of Health Services, of Family &Consumer Sciences, including American the Association thought leaders supported effort, the 80organizations Over America. and of education food inschools across awareness about importance critical the Oliver Food Foundation (USA)to raise launched by Food Day and Jamie the Food Education in School Every School inEvery Education Food Get aboutthink ads. food ingredients, read anutrition label, and lessonswith fun on how to compare Nutrition Toolkit for insert Food Day pediatricians’ offices, includedspecial a iswhich widely distributed through director. ChopChop magazine, Healthletter’Nutrition Action with recipes from Kate Sherwood, released 20Recipes to Get Kids Cooking!, In May, anational initiative, Get s culinary s culinary , was 7 CAMPAIGN REPORT FOOD DAY 2013 Photos: Michael Stanton (left), Sharon McNeil (right). 8 CAMPAIGN REPORT FOOD DAY 2013 Students at Mililani Orange” Challenge Florida Introduces every day to bring Youth (FLIPANY) the “Orange You Food Day inSchools Physical Activity School inHawaii to buildcommu- (left). Astudent and Nutritionto Uka Elementary a great moment Going to Try an but Food Day is nity supportfor healthy food to sourced snack in Margate, FL, “We work hard Executive Director, ‘Eating Real’ in participates in enjoy alocally sponsored by Nutrition, Detroit Nutrition, Detroit our students, Office of School of Office Public Schools Betti Wiggins, schools.” (right). their food. Teachers food. their and community recipes.then They prepared and plated Morton, IL,were given aday to research students at Morton High in School of farmers from food market, alocal classes Cooking green beans. local served Schools Chicago Public while black-eyed peas, featured Michigan acorn squash and carrot coins. Detroit Public Schools grownlocally butternut squash and local Public offered Schools soup featuring reduced) processed Boston foods. all school lunch that eliminated (or greatly afresh and by local Eat Real serving accepted47 districts challenge the to DayFood inthecafeteria curriculum. lessons from Food Day the school other schools while taughtmeals, and healthy local up special served Portland, Denver, Chicago, and Boston, includingdistricts, inOakland, those cafeteria and classroom. inthe School of schools celebrated 24inthe October After receiving a basket full mystery In Massachusetts, 340schools in Throughoutthe country, thousands America kicked offthe Songs for aHealthier and Partnership for aHealthier America New York City, Hip Hop Public Health peas. eyed including “Harvest of Month” the black- lunchSchool featured foods, local vegetable print and art, farm music. tours of school gardens, story-telling, MS, celebrated with cooking demos, celebrationsOther notable school healthy and home-grown foods. taught students importance the of eating Kabui to come to her classes, where he farmer, and activist Njathi food Wa Marquita invited Orina chef, urban NC, Family Consumer teacher Science Mott Haven Academy Bronx. inthe recipes with fourth- and fifth-graders at Network hosts of The Kitchen members judged dishes. the At Thurgood Marshall Academy in Oxford inOxford, School Elementary At High inRaleigh, School Longview KatieChefs and Sunny Lee Anderson, concert tour. , whipped up healthy, fun on Food the

Photos: Kōkua Hawai΄i Foundation (left), FLIPANY (right). at Babson Food Participants in Gail Simmons Gail a food access Zimmern and Philadelphia. University in Days (left). panel pose leaders across the Food Day onCollege Campuses 120,000 students, Over 300college at Temple workers, faculty, Andrew approximately (right). in Food Day, and campus participated dining hall campuses engaging country. students, staff, and professors organized North Carolina and samples. food featuring farmers from southeastern Pembroke organized aFood Day Fair Universitythe of North Carolina at Food Day organizing. Students at a semester-long course academic to advocate Anna Lappé. and akeynote lecture by systems food events, including cooking kids lessons its third annual Food Day week of Sacramento State University hosted chefs Michel Nischan and Todd Gray. Commissioner Dr. David Kessler and and discussionstalks by former FDA hosted aweek of events including and his wife Diane Robinson Knapp, leadership of president Steven Knapp in Washington, thanks to the DC, markets meals. and local and conferences talks policy to farmers country. On-campus events ranged from workers,hall and across faculty the approximately 120,000students, dining- participated inFood Day, engaging At University the of New Hampshire, Michigan State University devoted GeorgeThe Washington University In 2013,over 300college campuses Hopkins University pledging 35percent. sustainable and just farms, with Johns percent of annual purchases food from colleges. They pledged to buy at least 20 celebrations,their joining 16other Campus Commitment of as part of Montana RFC’s signed Food Real Massachusetts Amherst, and University Hopkins University, University of purchasing towards by real food 2020. shift one billion dollars of annual dining sustainable system. food RFCaims to of universities to build ajust and to leverage purchasing the power student organization that seeks Food Challenge (RFC),anational Challenge Food Real Simmons, Food Wine & Foods Bizarre Zimmern, Entrepreneurs inResidence Andrew participated for athird year with In Wellesley, MA,Babson College for purchasing better food policies. including lectures and photo petitions an entire Month of Food Citizenship During the week the During of Food Day, Johns Food Day partnered again with Real , Top Chef. , and Gail 9 Photos: Kevin Liu (left), debbie zak cohen photography | dkzak.com (right). CAMPAIGN REPORT FOOD DAY 2013 10 CAMPAIGN REPORT FOOD DAY 2013 Water, at theCalifornia celebrate allofthe nutritious, healthy Policy Change occasion for usto come together to Founder of We Drink opportunities for eating whilealso increasing those Representative Rosa Food Policy Council opportunities. “ commitment to and eating healthy generations about food comes from, Healthy Beverage is teaching future renewing our an important “Food Day is DeLauro (D-CT) DeLauro (left). Bryan Fox, The Los Angeles the earth,where Snowboarder & Summit (right). Summit (right). stewardship of Professional encourage greater production of, and purchasingto their use power to program encourages major institutions Food PurchasingGood Program. That participating inaugural inthe year of the celebrated progress made by institutions Angeles Los the Food Policy Council participation county and City raise revenues to programs. health fund to tax reducesoda consumption and from astate senator advocates who a state, and national levels; and heard landscape atbeverage policy local, the endorsements the assessed of soda; property. The summit critiqued celebrity healthy on drinks public and private to increase access to water and other Advocacy, participants shared ways CenterCalifornia for Public Health Summit organized by CSPI and the Healthy Summit Beverage objectives. as an opportunity to advance their grassroots organizers event the used provided resources, policy food and Day The policies. food Food team is to mobilize public the around better In an event at Angeles Los City Hall, At Healthy California the Beverage One of main the goals of Food Day participants. 101” webinar with more than 500 Access Portal team a“Food led Policy Food Day, PolicyLink’s Healthy Food engage councils. On with local their with resources and inspire to them councils topolicy provide organizers and representatives food from local Mark expert Winnelocal-food-policy restaurants, and government properties. for policies model schools, workplaces, System.” This unique toolkit offers guide, “35 Ways to Change Food the resources policy Food Plan city and to local county officials. introduce Santa Fe’s minted newly Food “Planning for Santa Fe’s Food Future” to Institute, and Farm to Table co-hosted Kids, Santa the Fe Farmers Market Food Policy with Council, Cooking community’s system. food local resolution on Food Day to support the county commissioners would pass a announcedFood Council that the access to, sustainably produced food. Food Day sponsored awebinar with DayThe Food team an released online And inSanta Fe, Santa NM,the Fe In Ohio, Franklin the County Local

Photos: Los Angeles Food Policy Council (left), Aviva Musicus (right). health professionals.health restaurants, and academics, with links media, social worked during year the on committeesPlaza. Several Event at downtown the Daley Food Day Chicago Collective culminatedwhich with the tablethe to support effort, the 140organizationsOver came to with community partners. 2013, hosting regular meetings coordinated Food Day Chicago and Human Region V Services and U.S. Department of Health Building aHealthier Chicago Chicago Building aHealthier Yes, Iamvery proud show theirpersonal Rose Arruda, Director of Director Rose Arruda, investment for our local food system. Agricultural Resources Government Participation Events andOutreach, “Food Day gave opportunity to individuals the of ourstate.” Department of Department Massachusetts Jackson a“Healthy Zoo; Homecoming” including aFood Day festival at the 77 Food Day around activities state, the Health (MSDH) spurred creation the of initiatives. existing projects and organizing new departments got involved by promoting departments Public health Day. Patrick’sDeval proclamation of Food Day Kick-Off and deliveredGovernor Greg Watson joined Lowell the Food events inBoston. MDAR Commissioner Share Fair inWatertown to dozens of celebration to aFarm inSomerville Events ranged from aweek-long Food Dayspearheaded organizing. Agricultural Resources (MDAR) Massachusettsthe Department of systems.food For third the year, highlighting collaboration and local Day with more than 640activities, ResourcesAgricultural Massachusetts of Department The Mississippi StateDepartment of City and state public health Massachusetts celebrated Food October 24as Food Day.October 34 governors and mayors proclaimed week of Food Day More activities. than healthy city initiative a spearheaded Baton Rouge, Mayor LA, Kip Holden’s Minneapolisthe schoolsystem. In throughoutapple served salad) kale eating ahealthy, (featuring meal local to celebrate by joining students for MN, visited Howe School Elementary Washington University on access. food participated inapanel atGeorge The Representative Jim McGovern (D-MA) supermarket inPortland, ME. Matters at Store the tour at aHannaford Senator Angus King attended aCooking Farms, Local the Food, and Jobs Act. a Food Day message and re-introduced addressed Congress on 23with October Representative Pingree Chellie (D-ME) issuesfood inavariety of ways. officials Elected nine districts. health taste test with activities youth intwo of department educators cooking and led a Restaurant Week inJackson. Health event at Jackson State University; and Mayor R.T. Rybak of Minneapolis, usedFood DayOfficials tohighlight 11 CAMPAIGN REPORT FOOD DAY 2013 12 CAMPAIGN REPORT FOOD DAY 2013 BBQ Perspectives” Food Day festival events took place in at “Cook itRaw: workshops, and A beautifulday Focus ontheSouth activities (left). The Savannah food vendors, featured local Almost one-fifth southern states. of allFood Day educational (right). citizens to to send representatives their as well as customizable postcards for Lafayette, offered LA, fun activities Mississippi, there were 77events total. in New Orleans and Baton Rouge. In with concentrated of pockets activity were more than 100events inLouisiana, 2013 took place South. inthe There total number of Food Day events in organizing. program to cause the of Food Day completing for her practicum the Medicine dedicated an MPH candidate ofSchool Public Health and Tropical ground. In New Orleans, Tulane the to assist inreaching groups on the in Louisiana and one inMississippi— distance organizers region—one inthe rates of diet-related disease. American with high South that struggle effort to engagepopulations the in The Acadiana Food Festival in As aresult, almost one-fifth the of DayThe Food team hiredtwo In 2013,Food Day made aspecial locally-sourced foods. locally-sourced around promotion the of healthy, members and state-level organizations stakeholders to engage community collaboration with southern year stagethis the set for future drive inhonor of Food Day. donated hundreds of cans for afood students inPearl, and MS,collected to schools, andinsert school high distributed Food Day the ChopChop healthy eating. recipes and other information about department distributed Food Day Mississippi State Fair, state the health a Changing Food System.” At the of Mississippi entitled “Impact of spoke on apanel at University the in support of policies. better food Food Day’s on focus South the In Cleveland, MS,public schools The Mayor of Hernando, MS,

Photo: Kate Blohm (left), Lilia Smelkova (right). Really Matter?” withthe farmers and Food Day’s participation ofseveral hummus giveaway in Michael F. Jacobson Boston onthetopic Union Square Park, “Farm Size: DoesIt (left). At theSabra Dialogues panelin Manhattan (right). Ranchers Alliance Companies andFood Day U.S. Farmers & hosted aFood 50 cafés at corporations and universities education efforts.Chefs at morethan included culinary, purchasing, and campaign, Shake our Salty Habits, that by mounting asodium-reduction participated (for third the time) and Food Lion took part. Publix, King aKroger Soopers, store, supermarkets, including ShopRite, a location inNew York City. Other Kids including aLet’s Get Cooking with cooking classes and sponsored events, Butternut Squash recipe. that featured aGuiding Star Pasta and studenta chef and culinary intern hosted acooking demonstration with demonstrations. Uxbridge Hannaford 26 locations by offering cooking Massachusetts celebrated at their markets, and drives. food cooking demonstrations, farmers variety of events: wellness workshops, vendors, and employees through a in Food Day by engaging customers, Bon Appétit Management Company Whole Markets Foods hosted Hannaford A number of companies participated Teen Battle competition Chef at supermarkets in National Office, Labor and manyothers. Chartwells, BlueCross BlueShield’s Starbucks, Sodexo, Aramark, in or publicized Food Day include events. Coast East tocheese several donated its New England-produced families. provided healthy tips and recipes for launching amonth-long program that participated for third the year by largest provider of in-flightservices, sessions for kids. cooking demonstrations and yoga Square Park inNew York, and offered hummus and recipe cards inUnion UNFI Foundation. Food Day planning grants from the farmers markets. Eight schools received from healthy potlucks to full-blown Food Day events at 20of its locations, of creations. their pledged contents to sodium the decrease Other companiesOther that participated Cooperative Creamery Cabot LSG Sky world’s, the Chefs gave awaySabra 25,000samples of United Natural Inc. Foods, held 13

CAMPAIGN REPORT FOOD DAY 2013 Photos: Bizu Tesfaye Photography (left), Frito-Lay (right). 14 CAMPAIGN REPORT FOOD DAY 2013 zations, pleasevisit For acomplete list of partnerorgani- Featured National Partners FoodDay.org. (and astunning landscape). one of world’s the major salmon fisheries where aproposed pebble mine threatens Savethe Bristol Bay campaign inAlaska, engaged its network to raise awareness of for restaurant workers. Food Day for fair wages and working conditions supported Welcome the Table initiative Opportunities Centers United, Food Day causes. Together with Restaurant the with to partners advocate for their actions and promote Food Day. resources to participate inevents or and many more dedicated and time Foundation (USA),Share Strength, Our Student Association, Jamie Oliver Food Organizations such as American Medical to animal welfare and worker justice. hunger, nutrition, and agriculture policy working on from issues food varying andof national local organizations Throughoutthe year,Day joined Food Food Day is powered by hundreds sent to more than 200,000members. and an articleinits Teen Times magazine dedicated adto Food Day afull-page of (FCCLA) America Leaders its network and at its annual convention. Colored People) promoted Food Day to Association for Advancement the of Institute. The NAACP (National National Development Black Child Association of Black Cardiologists, and Hispanic Caucus of State Legislators, organizations, including National building collaborations with minority Family, and Community Career on Food Day focused 2013also excited to continue the tional card to goalong with theAppleCrunch “We were delighted to 2,000 kidsthishands- activities. Ourambas- participate by provid - Food Revolution Day ing ourappleeduca- real food movement on lesson andwe’re Minnesota, North Carolina, and Oregon. Maryland, Florida, Arkansas, Texas, Michigan, 500 people. SOSsponsored additional tours in and Wal-MartSoopers hosted tours for more than budget. In Colorado, stores seven including King income residents how to shop on healthfully a MattersCooking at Store the tours to teach low- Day. In Maine, 22Hannaford supermarkets held program reached thousands of people on Food Share Strength’s Our Matters Cooking at Store the Share OurStrength with Food Day this sadors taughtover Food Foundation (USA) on May 16,2014!” Jamie Oliver of Day” the on 24. October with Food DayOctober as “Theme the promoted Farm toMonth School in Houston, TX. ata booth its national conference in Kids Eat Right members) and provided activated its its members (especially Austin during annual their conference. at Sustainable the Service Food Center in chapters. Dames participated inaDay of and other cities, by engaging its 28 Houston, New York City, Palm Springs, Food Dayspearheaded events in women’s leadership organization, Challenge. Hospitals Initiative Healthier Food hospitals enrolled Healthier inthe achievements of more the than 150 through apress release that noted the campaign inMaryland and California of its Healthy Food inHealth Care Day by celebrating accomplishments the hospitals more sustainable, marked Food international coalition working to make National Farm Network to School Academy of Nutrition and Dietetics , aprofessional Dames d’Escoffier Les Heath Care Without Harm an , schools. of eventsa series chefs, farmers, with local and Johnson’s Kokua Hawaii Foundation coordinated projects,School issues. and Jack other policy food on sustainable agriculture, access, Farm food to and nationallocal nonprofit organizationsthat work network celebrated Food Day by introducing fans to concerts, Johnson and At his All action Once social In September and October, at eachof 25theater Food Day on his From Here To Now To You tour. Singer-songwriter Jack Johnson teamed up with Jack JohnsonandAllAtOnce.org others. Edible Schoolyard Project, and many Association, Organic Trade Association, Association, National Parent Teacher Federation, National Education Food Day, as American didthe Culinary encouraged members their to celebrate and American Public Health Association Association of Nutrition Professionals, & Consumer National Sciences, by recognition the award. advance towards pillars the established how campaign the could help schools Food Day inschools, explained which Ribbon Schools Baltimore, MD, inNovember. during Youth the Institute Service in national session partner presentation Day and partner hosted Food Day at its Food Day as its Youth Global Service Youth America Service American Association of Family U.S. of Green Department Education hosted awebinar about promoted promoted 15

CAMPAIGN REPORT FOOD DAY 2013 16 CAMPAIGN REPORT FOOD DAY 2013 Food Day intheNews readers to encourage children to have op-ed inTheDenver Post on calling Manager Smelkova Lilia published an Nierenberg and Food Day Campaign coverage Commentary farmers markets, and elsewhere. inschools, onfood college campuses, at healthy, affordable, and sustainable showed people coming together to enjoy Hundreds television of newscasts local Express Bay News Post Globe Boston in The outlets from coast to coast, including earlier Food Days inhundreds of media coveragenews issues as on policy food National and print regional coverage Food policy advocateFood policy Danielle Food Day received as much twice , Chicago Tribune, San Diego County , Savannah Morning News, East , and Time Out Chicago. The , The Washington Food+Tech Connect. Worldwatch on such blogs as Civil Eats, Food Tank highlights includedOther mentions Food Day’s “Food Quiz.” Literacy dining. NPR environment, such vegan as upscale thatfoods are for good you and the trends10 food of 2013,including Blogs andBlogs websites author policy food Anna Lappé. publishedPost Huffington ablog by post to strengthen agriculture. local The can eat better by working together Hampshire Gazette about how we contributed an op-ed to Daily the Involved inSustaining Agriculture and Margaret of Christie Community lifestyles.healthier Philip Korman

Forbes used Food Day used to announce , EcoWatch, Epicurious ’s Salt” “The wrote about , and , Johnson at his Jacobson and Manager Lilia Washington, DC, concert. Campaign Michael F. Food Day Food Day Smelkova join Jack Founder Funding Food Day around organize country the activities coordinators. To help eight schools Day was able to offergrants to local solutions. environmentsfood into positive policy channel public concern about unhealthy grassroots, on-the-ground organizing to Contributions to Food Day go toward that are motivated to action. take help individuals and organizations advocates. a statewide meeting of anti-soda policy helped launch Food Day by sponsoring California The Endowment from FoundationE. Ogden Sponsorship . Environment (CECHE)and the for Communications, Health and the major contributions from Center the thousands of CSPI members as well as supported by donations small from CSPI.Day The nationalFood office is For first the time in2013, Food Food Day stretches dollar to every Food Day is primarily by funded Ralph Ralph Fundraising: Kelli Knox, Jane Welna Communications: Jeff Cronin,Clare Politano Wicks May (MS), Bonnie Rudnick Alisa (LA), (CA) O’DonnellErin Sarah (NY), Cadorette (MA),Tonitrice Regional Coordinators: Nancy Huehnergarth (NY), Meloche, Alyssa Viars, Tegan Gregory, Molly Geppert Interns: Amy Edmonds, Warren-Shriner, Eliza Bethany and Emily Caras (August 2013–present) Project Assistants: Avi Schlosburg (January–July 2013) 2013) 2013–December Gillooly (January–May 2013),Nicole McCann (July Project Coordinators: Catherine Kastleman, Hayley Campaign Manager: Smelkova Lilia Eating Real toEating more Real communities. could help to spread message the of 202-777-8388). Even amodest donation Jane Welna at [email protected] (or contact CSPI development director about funding opportunities should foundations interested inlearning more community foundations, and private Food Day’s goals. Individual donors, responsiblelocal, businesses that share organizers,local however, engage corporations or government. Many not accept financial supportfrom Day’s national office and CSPI do Day network. September and to Food the October matched donations all made in Ohana Charitable Foundation Nationalthe Farm to Network. School generously provided a$10,000grant to Foods, Inc. (UNFI)Foundation around Food Day, United Natural To avoid conflicts of interest, Food Singer-songwriter Jack Johnson’s Food Day 2013 Staff 17

CAMPAIGN REPORT FOOD DAY 2013 Photo: Clare Politano 18 CAMPAIGN REPORT FOOD DAY 2013 Food Day 2014 social media. media. social through newsletters, websites, and on build momentum the around Food Day for improved or policies; food help 24to press October use to part; take encourageDay; networks or members antime initiative on or around Food variety of ways: organize an event or event organizers can participate ina Partner organizations and interested to fixingthe system. can Ameri food individuals nationwide committed you connect with other groups and participate How can you changes.and policy more numerous and events meaningful groupsand local to collaborate around broaderthe public, and getting national raise awareness about issues food within movement around one platform, helping significant,the national unifying food shaping up evenbigger to be and more Day celebrations, Food Day 2014is By joining Food Day the campaign, Building on three the years of Food more resources. 202-777-8392. Visit FoodDay.org for an email to [email protected] or call tomedia search for events nearby. national map that allows public the and Food Day events are registered on the contribute to Food Day the blog. All and more. Partners are invited to brochures, recip sample press releases; as well as posters, and campuses; guidesand media including guidesfor organizers, schools, Resources for organizers To contact Food Day the team, send Food Day offers resources to help, e booklets, infographics,e booklets, Barbara Ferrer Esselstyn Caldwell JeffDunn Patricia deJong DavidLaurie Contento Isobel Carmona Richard Kelly Brownell Angela Glover Blackwell Georges Benjamin Suzan Bateson Dan Barber Babjak Pat Kenneth Ayars José Andrés Will Allen Mike McGinn SlaughterLouise Jan Schakowsky Sanchez Linda PingreeChellie Jim McGovern Earl Blumenauer Ron Wyden Jon Tester Advisory Board 2013 Honorary Co-Chairs Dean Ornish Dean Nischan Michel NewsomeDemalda Newberry Jerry Marion Nestle Melody Meyer McMullanLiz Kelle Louaillier Susan Linn Michael Leviton Sid Lerner LawrenceRobert KumanyikaShiriki Krieger Ellie David Kessler David Katz JohnsonRachel Oran Hesterman Diane Hatz HarperRock GreenawayDouglas Anthony Geraci Jane Fonda David Fleming Jonathan Fielding Rosa DeLauroRosa Tom Harkin Members Members Patricia Young Walter Willett Tanya Wenman Steel WatersAlice Carol Tucker-Foreman Kevin Strong Morgan Spurlock Nina Simonds Barton Seaver David Schwartz Deirdre Schlunegger David Satcher David Saperstein SampsonSally Michael Roizen Kathleen Rogers Maria Rodale Ray Daryll Nora Pouillon PopkinBarry Michael Pollan David Pimentel PestronkRobert PearlRobert Wayne Pacelle Daphne Oz 19

CAMPAIGN REPORT FOOD DAY 2013 20 CAMPAIGN REPORT FOOD DAY 2013 The EpiscopalChurch, Office of Epicurious.com ElfenworksThe Foundation Eat Well Guide Day NetworkEarth MattersCooking Consumer Federation of America Compassion Killing Over Community-BasedThe Public Health CommonHealth ACTION ChopChop Magazine CollaborativeChefs Change.org Center for Foodborne Illness Center for Ecoliteracy Center for aLivable Future Campaign for Commercial-Free Bolthouse Farms Association of Black Cardiologists AmpleHarvest.org American Public Health Association American Planning Association - American Medical Student American Farmland Trust American Federation Culinary American Association of Family & Academy of Nutrition and Dietetics National Partners 2013 Affairs Economic and Environmental Caucus (CBPH) Research &Prevention Childhood Food Interest Group Association Consumer Sciences National Catholic Rural Life National Development Black Child National Association of County and National Association for Health and National Association of Nutrition The MondayCampaigns MAZON: AJewish Response to FundMarisla Dames d’EscoffierLes International KickinKitchen.TV Jewish Community Centers Jamie Oliver Food Foundation Nutrition Integrative for Institute Humane of United the Society States Holistic Moms Network Health Care Without Harm Hazon Food Tank FoodPlay Productions FoodFight Food Chain Workers Alliance Food Alliance Farmers Market Coalition Farm Animal Rights Movement Farm Aid Family, Career and Community FamilyFarmed.org FamilyCook Productions Conference Institute City Health Officials Fitness Professionals Hunger Association of North America ofLeaders America Youth (YSA) America Service World Hunger Education Service World Food Day Women of Reform Judaism Wholesome Wave Wallace Foundation Genetic Vegetarian Resource Group U.S. PIRG United Natural Foods, Inc. United Church of Christ UNITE HERE Union for Reform Judaism STOP Foodborne Illness Slow Food USA Seedling Projects Restaurant Opportunities Centers Foods Revolution Food Challenge Real Bread Project Physicians Committee for Organic Trade Association Organic Farming Research NEA Health Information Network National WIC Association National Wellness Institute National Sustainable Agriculture National Physicians Alliance National Parent Teacher Association National Farm to Network School United (ROC-United) Responsible Medicine Foundation Coalition

Food Day 1220 L St. NW, Suite 300 Washington, DC 20005 202-777-8392 [email protected] FoodDay.org