Nesamony Memorial Christian College
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INTERNATIONAL JOURNAL OF ARTS, SCIENCE AND HUMANITIES (A Peer-Reviewed-Refereed/Scholarly Quarterly Journal Globally Indexed with Impact Factor) Vol. 5 Special Issue 6 April, 2018 Impact Factor: 3.025 ISSN: 2321-788X UGC Approval No: 43960 Proceedings of the Multidisciplinary National Conference on Research in Present Scenario (RESCON 2017) Organized By Nesamony Research Forum 27th January 2017 Nesamony Memorial Christian College (Reaccredited with ‘A’ grade by NAAC) Affiliated to Manonmaniam Sundaranar University, Tirunelveli Marthandam – 629 165, Kanyakumari District ORGANIZING COMMITTEE Patron Rt.Rev.Dr.G.Devakadasham Bishop, C.S.I. Kanyakumari Diocese, Chairman & Secretary Nesamony Memorial Christian College, Marthandam Chairman Dr.K.Paul Raj Principal, Nesamony Memorial Christian College, Marthandam Convener Dr.T.F.Abbs Fen Reji Assistant Professor, Department of Chemistry Co-convener Dr.C.L.Jeba Melvin Associate Professor, Department of Management Studies Coordinator (Science) Prof.M.S.Premalatha Associate Professor, Department of Computer Applications Coordinator (Humanities) Dr.P.V.Lal Wilson Assistant Professor, Department of Commerce Members Dr.K.Lal Gipson Dr.D.Arul Dhas Assistant Professor, Department of Mathematics Associate Professor, Department of Physics Dr.Y.Jacob Vetha Raj Dr.W.R.Sam Emmanuel Associate Professor, Department of Computer Science Associate Professor, Department of P. G. Computer Science Dr.S.P.Selvin Pragalath Paul Dr.S.Sukumaran Assistant Professor, Department of Chemistry Assistant Professor, Department of Botany Dr.A.Premjith Jinham Dr.C.Kingsly Deva Jose Assistant Professor, Department of P. G. Zoology Assistant Professor, Department of Tamil Prof.S.Anitha Dr.C.Jeyasekar Associate Professor & Head, Department of Malayalam Associate Professor, Department of English Dr.T.Thampi Dharmaraj Gurupatham Dr.G.Gnana Elpinston Assistant Professor, Department of History Assistant Professor, Department of Economics Dr.R.Mabel Sulochana Prof.H.Janelent Lina Associate Professor, Department of P. G. Commerce Assistant Professor Department of Tourism & Hospitality Management CONTENTS S.No. Title Page.No. 1 A Study on the Perception of Total Quality Management Practices in 01 Colleges at Madurai Dr.P.R.Shini & P.Sankari 2 Corporate Social Responsibility towards Work-Life Balance of Employees: 08 Global and Indian Scenario S.Sathya Dev & Dr.S.John Mano Raj 3 A Study on Customer Perception towards Service Quality in Private Sector 14 Banks in Kanyakumari District Dr.C.L.Jeba Melvin 4 Influence of Entrepreneurial Orientation on the Performance of Brick 20 Industries – Special Reference to Thoothukudi District R.Banila & Dr.S.Narayana Rajan 5 Understanding the Change Management in The Information Technology (IT) 26 Services Industry N.Senthil Kumar & Dr.S.Narayana Rajan 6 Attitude of Employees on Human Resource outsourcing: A Study on Telecom 35 Industry in Bengaluru City Dr.K.Uma Maheswari & Dr.S.Narayana Rajan 7 Relevance of Forensic Accounting in the Detection and Prevention of Fraud 42 Dr.John Felix Stanislas 8 Role of Information Technology In International Tourism Marketing: A Study 47 With Special Reference To Kerala Tourism Aburaj.B & Dr.S.John Mano Raj 9 Self Help Groups: A Tool for Socio-Economic Development in 51 Kanyakumari District P. Subha Sree & Dr.S.Ramola Ponmalar 10 Stress and Depression of Women Self Help Group Members in 59 Neyyattinkara Taluk -A Study N.Sugatha & Dr.S.Ramola Ponmalar 11 Graphology and Teachers 64 Dr.P.B.Beulahbel Bency 12 Examining Historical Tragedy in Sharon Pollock’s Blood Relations 73 M.Rakesh Babu 13 Where to, from Orientalism? Re-Orientalism and the Burgeoning Popularity 75 of Indian English Fiction in the Global Marketplace Indu B.Kurup 14 The Challenges faced by Women in The Unorganised Sector 80 V.R.Suju 15 Ethical Issues In Historical Research 84 Dr.B.Sheeba Kumari 16 Widow Burning: Action and Attitudes of Christian Missionaries 89 Dr.G.M.Sunder Singh 17 Factors that Influence the Usage of E-Resources among the Members of the 94 Faculty of Arts and Science Colleges in Kanyakumari District Dr.P.Saravanan 18 An Analytical Study of Van Vagri Community in Tirunelveli District 103 Y.Iruthaya Raj Yagappan & Dr.P.Ramasamy Mz;lhs; gphpajh]#;dp rpWfijapy; bgz;zpa ghh]it 19 114 br.,uhjh fpwp!;jt g[idfijfspy; Fkhp khtl]l gilg]ghspfs; 20 117 br.r.#hypdp "hdj;jpy; tpspk;igf; fz;l gPh]Kfk;kJ mg]gh 21 120 Kidth; br.bry;tFkhh; 22 ,aw]ifr] NHypy]/ kdpj thH]t[k] gz]ghLk] –‘brz]gf uhkd] gs]S’it 125 Kd] itj]J Ma;t[ Kidth] b$.gpwPlh nkgy] uhzp 23 ehl;Lg;Gwg;ghly;fspy; ntspg;gLk; tho;tpay; 128 Kidth; r.fPjh Vol. 5 Special Issue 6 April 2018 ISSN: 2321-788X A STUDY ON THE PERCEPTION OF TOTAL QUALITY MANAGEMENT PRACTICES IN COLLEGES AT MADURAI Dr. P. R. Shini Assistant Professor, Department of Business Administration Sri Meenakshi Government Arts College for Women (A), Madurai P. Sankari Ph.D. Research Scholar in Business Administration, Madurai Kamaraj University, Madurai Abstract In the present era, Total Quality Management plays a vital role in improving the quality of the products and services offered by any organization with the support of most successful and vib economic policies in the country. Education is also considered as a vital service in the service sector since it is linked directly with the development of any Nation. Though Government has spent a huge amount of money for the development of the education sector and having a good educational policy, the results are not very impressive and there is a continuous deterioration of quality in the education in India. This highlights the need for quality enhancement strategies and techniques to be adopted in education sector. A lot of researches have been conducted around the world to apply TQM practices in educational institutions which indicates how TQM is very important in education sector. Accordingly this paper focuses on the perception of teachers on TQM practices followed in colleges of Madurai. This paper also aims to study the management initiatives and application of TQM practices at present in colleges to achieve academic excellence. Keywords: Educational Institutions, Total Quality Management, Academic Excellence. Introduction Quality is seeking and perceiving the customer‘s needs and knowing how the organisations can satisfy their expectations and needs and execute activities to improve their products and services. With quality improvement, customers can be satisfied and increase their loyalty. Everybody is concerned in quality education because the future of a country depends on the quality of education prevailing in that country. Total Quality Management (TQM) is a management policy, which becomes a tool for utilization and exploitation of all human, finance and technology resources in educational institutions. The most important goal of the educational organization management is to utilize staff capabilities, which can be easily achieved through TQM system (Sabet, H.S. et al, 2012). The principles of Total Quality Management have proven very valuable to individuals, groups of people and organizations to develop quality strategies. In fact, quality has become the buzzword in every walk of like. Slackness in maintaining quality has been proved to result in definite failure. It has become imperative that every individual acquires a fairly good knowledge on quality improvement methodologies to be successful in life (Gopalan, K. 2004). TQM is a means for improving personal effectiveness, performance and focusing all individual efforts throughout an organization. It provides a framework within which one may continuously improve everything he / she does and affects. It is a way of leveraging your individual effort and extending its effect and its importance throughout an organization and beyond (Mishra, S.2002). Total Quality Management is not a destination but a journey toward improvement. There is now a real need to incorporate the principles of TQM in education and there is an even greater need to educate specialist in this field and to propagate new ideas. It will also help to appreciate the role of measurement, quality strategy and quality systems, etc. in the development of the Total Quality Management process (Bateman, G.R et al, 1993). TQM is an approach of management to get better effectiveness, efficiency, Shanlax International Journal of Arts, Science and Humanities Page 1 Proceedings of the Multidisciplinary National Conference on Research in Present Scenario (RESCON 2017) cohesiveness, flexibility, and competitiveness of a business as a whole (Samuel, et al., 1996). The TQM commonly may be able to define as making right things for the initial time, determined for continuous development, satisfying customers, requirement, making quality of the responsibility of each member of staff (Sahney 2002). According to Sangeeta et al, (2004) TQM is considered as a learning system for continuous improvement for the students, educators, administrative staff, and physical facilities. TQM describe a core set of individual and organizational behavior that has proven to successful improvement efforts, and offer a general model for the improvement effort. It will help to understand the benefits of continuous improvement of an organization (Hansen, W.L. 1993). Importance of the Study The reason behind choosing education sector for this study is that education plays an important role in our economy. With the opening up of the economy of India, dramatic changes have been observed in the education sector. Educational sector reforms in India and rapid growth has brought higher employment opportunities, increase in income level, and changes in consumption pattern and consequently there emerges a competitive environment in the country. But at present it is clear that instead of improvement in quality of education, there is continuous deterioration in the quality of education. Hence by implementing TQM in higher educational systems customer‘s satisfaction through quality would reach at the higher level. While the educational "product" is not the same as that of industry, higher education can improve the way it offers and delivers courses, provides student services, manages and conducts research.