RATE CARD GUTER RAT
NR. 32 VALID FROM 01.01.2021
MARKENLOGO
BITTE KLICKEN UM DAS LOGO EINZUFÜGEN.
bcn.burda.com OUR BRAND WORLD
Guter Rat provides guidance and clear recommendations on major issues of the private household. Almost a million consumers rely on Guter Rat's expertise each month.
We turn readers into buyers.
Guter Rat DIGITAL NEWSLETTER
SPEZIAL Health SPEZIAL Care and SPEZIAL Energy SPEZIAL Money and Taxes Prevention
BCN Burda Community Network GmbH bcn.burda.com // 2 MAGAZINE PORTRAIT
With Guter Rat you reach our readers at the ideal time: in search for information or shortly before purchasing decisions.
Guter Rat offers guidance and clear recommendations for various topics regarding the private household. Almost a million consumers rely on Guter Rat's expertise each month. The independent advice from the Editorial Team helps readers to make their purchasing decisions easier.
Benefit from credibility and trust in the Brand of Guter Rat - the economic and Consumer magazine No. 1 in Germany.
Guter Rat turns readers into buyers.
KEY DATA
Frequency of publication monthly
Copy price 3,20 €
Basic rate (1/1 4c page) 18.000 € Print run as of 06/20 154.727
Total readership 730.000
TITEL
BITTE KLICKEN UM DAS TITELBILD EINZUFÜGEN.
Sources: IVW II/2020; ma 2020 I
BCN Burda Community Network GmbH bcn.burda.com // 3 BRAND WEBSITE
At Guter-rat.de readers have the opportunity to find out about the latest trends and get inspired by the tests of products and services made by our experts to share advice for potential purchases.
You can also benefit from the trust and WEBSITE credibility of the brand Guter Rat. BITTE KLICKEN UM DAS BILD DER WEBSITE EINZUFÜGEN.
KEY DATA
Portal name www.guter-rat.de Unique Users as of 06/20 30,000 Visits as of 06/20 73,798 Newsletter as of 06/20 10,000 Facebook as of 08/20 8,835
Sources: AGOF ddf 6/20; IVW 6/20; Publishing Data
BCN Burda Community Network GmbH bcn.burda.com // 4 FORMATS & RATES PRINT
STANDARD FORMATS
FORMAT TYPE AREA BLEED FOR- RATE FORMAT IN MM* MAT IN MM*
1/1 page 187 x 246 213 x 289 18,000.00 €
2/1 page 396 x 246 426 x 289 36,000.00 €
1/2 page vertical 91 x 246 106 x 289 10,420.00 €
1/2 page horizontal 187 x 122 213 x 137 10,420.00 €
1/3 page vertical 59 x 246 74 x 289 6,940.00 €
1/3 page horizontal 187 x 80 213 x 95 6,940.00 €
1/4 page vertical 43 x 246 58 x 289 5,200.00 €
1/4 page normal 91 x 122 - 5,200.00 €
1/4 page horizontal 187 x 59 213 x 74 5,200.00 €
* Width x height in mm TRIMMING EDGE Repro formats, bleed plus 4 mm trim on all sides.
BCN Burda Community Network GmbH bcn.burda.com // 5 FORMATS & RATES PRINT
SPECIAL PLACEMENTS
FORMAT TYPE AREA BLEED FOR- RATE FORMAT IN MM* MAT IN MM* inside front cover 187 x 246 213 x 289 19,630.00 € outside back cover 187 x 246 213 x 289 19,630.00 €
Opening Spread 396 x 246 426 x 289 42,910.00 €
* Width x height in mm
ADVERTORIALS Formats and prices for advertorials created by the editorial team (print and online) on request. For more information, please visit bcn.burda.com/advertising-solutions/print/advertorials/.
CONSECUTIVE ADS: 10 % surcharge on two or more adverts on consecutive partial-page ads.
FIXED PLACEMENTS: Agreed fixed placements (e.g. first for a business line, commodity group, etc.) entitle the publisher to bill a placement surcharge.
TRIM Repro formats bleed plus 4 mm trim on all sides.
BCN Burda Community Network GmbH bcn.burda.com // 6 FORMATS & RATES PRINT
DISCOUNTS
BY DISCOUNT BY VOLUME DISCOUNT BY TURNOVER DISCOUNT FREQUENCY
from 3 ads 3 % from 2 pages 3 %
from 6 ads 5 % from 3 pages 4 %
from 9 ads 8 % from 4 pages 5 %
from 12 ads 11 % from 6 pages 8 %
BCN Burda Community Network GmbH bcn.burda.com // 7 SCHEDULE & TOPICS PRINT
NO. ON SALE CLOSING DATE* COPY DATE SPECIAL CLOSING TOPICS DATE DATE** 2 14.01.21 09.12.20 09.12.20 02.12.20 3 18.02.21 20.01.21 20.01.21 07.01.21 4 18.03.21 17.02.21 17.02.21 03.02.21 5 22.04.21 24.03.21 24.03.21 10.03.21 6 20.05.21 21.04.21 21.04.21 07.04.21 7 24.06.21 26.05.21 26.05.21 12.05.21 8 22.07.21 23.06.21 23.06.21 09.06.21 9 19.08.21 21.07.21 21.07.21 07.07.21 10 16.09.21 18.08.21 18.08.21 04.08.21 11 14.10.21 15.09.21 15.09.21 01.09.21 12 11.11.21 13.10.21 13.10.21 29.09.21 1/22 09.12.21 10.11.21 10.11.21 27.10.21
The BCN topic preview tool provides you with further attractive themes or specials: https://bcn.burda.com/topic-preview-tool/
* Closing & cancellation date ** Closing & cancellation date for ad specials, special formats, special placements
BCN Burda Community Network GmbH bcn.burda.com // 8 AD SPECIALS PRINT
PRICES PER THOUSAND CIRCULATION EXCL. SUBSCRIPTION IN € SUBSCRIPTIONS CIRCULATION Additional ad specials Bound inserts available on request. up to 4 pages 77,00 € 96,00 € up to 8 pages 83,00 € 108,00 € Prices apply for the booking of at least the entire domestic ,.%*0ŏ.1*ċ up to 12 pages 87,00 € 120,00 € up to 16 pages 93,00 € 132,00 € Smaller booking units, e.g. accor- ding to Nielsen areas or federal up to 4 pages bound partner postcards 58,00 € 66,00 € states, are possible. For these, an additional 25 % per thousand will Glued-on inserts be charged. Postcard/Booklet up to 25 g 41,00 € 52,00 € A split-run advertising surcharge of 25 % applies for bookings exclu- 67,00 € 82,00 € Samples up to 10 g sively in the subscription edition.
Minimum booking for all ad spe- cials:ŏ 50,000 copies. Other weights on request on request The publisher reserves the right to Loose inserts .!/ $! 1(!ŏ ++'%*#/ŏ3%0$ŏ(!//ŏ0$ *ŏ +)!/0% ŏ,.%*0ŏ.1*ċ up to 10 g 84,00 € 106,00 € *Circulation excl. subscriptions is up to 20 g 87,00 € 113,00 € made up of the combined print up to 30 g 90,00 € 121,00 € runsŏ"+.ŏ0$!ŏ %. 1( 0%+*ŏ/!#)!*0/ *!3//0 * Čŏ/1 / .%,0%+*ŏ %. (!/Č up to 40 g 93,00 € 129,00 € %*"(%#$0ŏ * ŏ+0$!.ŏ/ (!/ċ up to 50 g 96,00 € 137,00 €
Calculation basis: The calculation basis is the planned circulation or IVW quarterly report upon order confirmation, exclusive of the respective e-paper copies.
All tariff ad specials are eligible for discount and count towards the annual agreement commitment.
Order and cancellation date:ŏŏ!!ŏŅ/,! % (ŏ (+/%*#ŏ 0!/Ņŏ+*ŏ, #!ŏŅ $! 1(!ŏĒŏ+,% /ŏ.%*0ŅĎŏ due to limited availability, we strongly recommend booking as early as possible.
Delivered quantity: The delivered quantity is based on theŏ ,( **! ŏ ,.%*0ŏ .1*ŏ +.ŏ ŏ-1 .0!.(5ŏ .!,+.0ŏ 2 (% ŏ 0ŏ 0$!ŏ 0!ŏ +"ŏ 0$!ŏ +. !.ŏ +*"%.) 0%+*ċ plus 2 % surplus. In order to react to circulation fluctuations at short notice, we recommend contacting ourŏ .%*0ŏ * #!)!*0ĥ( !)!*0 (see “Your Personal Contacts” page) one more time !"+.!ŏ,.+ 1 0%+*ŏ/0 .0ċ
Please find the delivery address and deadline on the respective order confirmation. An incoming goods inspection does not take place 0ŏthe printing plant.
Conditions of delivery: Ad specials must be delivered in accordance with the guidelines of the Bundesverband für Druck und Medien (German Association of Print and Media), and be clearly marked with the name of the publication and issue. Material must be delivered, carriage paid, to the address where it will be processed.
Proviso: Should any processing problems arise, completion of the circulation takes priority over ad special processing.
AdSpecial Portal: Binding technical information on Ad Specials and information on deadlines, samples and delivery for the participating objects is available for download at adspecial-portal.de.
Glued-on inserts: The basis is a 1/1 carrier advertisement.
Sample products: An additional postal fee applies to samples and objects over 2.5 mm 0$% '*!//ċ
Samples must be presented by the closing date at the latest. +.ŏ,.+ 1 0ŏ/ ),(!/ŏĆĀŏ,%! !/ŏ .!ŏ.!-1%.! ŏ1,ŏ".+*0ċŏ+.ŏ ((ŏ+0$!.ŏ ŏ /,! % (/ŏ ŏ)%*%)1)ŏ+"ŏĆŏ/ ),(!/ŏ .!ŏ.!-1%.! ċŏ+ŏ !ŏ/!*0čŏ ! $ŏ 0+.5ŏ) Čŏ.%*0ŏ * #!)!*0Čŏ 1,0/0. ú!ŏāĂĈČŏĈĈćĆĂŏ ""!* 1.#Čŏ!.) *5ċ
BCN Burda Community Network GmbH bcn.burda.com // 9 SCHEDULED SPECIALS 2021
NO. ON SALE SPECIAL CLOSING DATE CLOSING DATE* COPY DATE DATE**
Care & Prevention 17.06.21 22.04.21 22.04.21 08.04.21
Energy 26.08.21 15.07.21 15.07.21 01.07.21
* Closing & cancellation date ** Closing & cancellation date for ad specials, special formats, special placements
FORMATS & RATES TYPE AREA BLEED FOR- FORMAT SPECIAL TITLE FORMAT IN MM* MAT IN MM* RATE
1/1 page Care & Prevention 187 x 246 213 x 289 7,700.00 €
1/2 page vertical Care & Prevention 91 x 246 106 x 289 4,200.00 €
1/3 page vertical Care & Prevention 59 x 246 74 x 289 2,900.00 €
1/1 page Energy 187 x 246 213 x 289 9,000.00 €
1/2 page vertical Energy 91 x 246 106 x 289 4,500.00 €
1/3 page vertical Energy 59 x 246 74 x 289 3,400.00 €
Other formats possible on request. All information on: www.duon-portal.de
* Width x height in mm
BCN Burda Community Network GmbH bcn.burda.com // 10 TECHNICAL SPECIFICATIONS PRINT
TECHNICAL DATA For current and binding technical data, log onto duon-portal.de. Also available as PDF download.
DELIVERY OF PRINTER’S COPY Please deliver all copies electronically to duon-portal.de. For support please e-mail [email protected] or call +49 (0)40 37 41 17 50
GENERAL LEGAL NOTICE The warranty claims specified in the publishers’ general terms and conditions apply only when the certified technical requirements and standards published in the DUON portal have been fulfilled as well as the delivery has been carried out via the DUON portal. This also holds when data are provided without proof.
ONLINE ADVERTISEMENT BOOKING The current, binding technical advertisement bookings can also be sent via the online booking system (OBS) obs-portal.de.
BCN Burda Community Network GmbH bcn.burda.com // 11 FORMATS & RATES DIGITAL
TYPE OF DEVICE RUN OF SITE CHANNEL RUN OF NETWORK ADVERTISING
Outstream Ad 90.00 € 80.00 € 60.00 €
Sitebar (sticky) 85.00 € 75.00 € 45.00 €
Halfpage Ad 75.00 € 65.00 € 35.00 €
Billboard 75.00 € 65.00 € 35.00 €
Wallpaper 75.00 € 65.00 € 35.00 €
Medium Rectangle 40.00 € 30.00 € 20.00 €
Fireplace 90.00 € 80.00 € 45.00 €
Understitial 80.00 € 70.00 € 40.00 €
Hero Ad 75.00 € 65.00 € 35.00 €
Sitebar/ 80.00 € 70.00 € 40.00 € Halfpage Ad Bundle
Premium Ad Bundle 75.00 € 65.00 € 35.00 € (Billboard, Halfpage Ad)
Billboard/Mobile Medium Rectangle 40.00 € 30.00 € 20.00 € Bundle IAB Ad Bundle (Superbanner, Skyscra- 35.00 € 25.00 € 15.00 € per, Medium Rectangle)
Superbanner od. Skyscraper + 30.00 € 20.00 € 10.00 € MCA 4:1 od. MCA 6:1
Social Cards 85.00 € 75.00 € 45.00 €
Emoji Ad 95.00 € 85.00 € 65.00 €
Choice Ad 85.00 € 75.00 € 45.00 €
Mobile Cube Ad 50.00 € 40.00 € 25.00 €
Mobile Content Ad 2:1 35.00 € 25.00 € 15.00 €
Mobile Content Ad 4:1 25.00 € 15.00 € 10.00 €
Pre Roll 100,00 € 90,00 € 85,00 €
= Multiscreen = Mobile = Desktop
BCN Burda Community Network GmbH bcn.burda.com // 12 FORMATS & RATES DIGITAL
TYPE OF DEVICE RUN OF SITE CHANNEL RUN OF NETWORK ADVERTISING
Video Wall 100.00 € ------
Catalogue Ad 85.00 € 75.00 € 45.00 €
Mobile Catalogue Ad 75.00 € 65.00 € 35.00 €
Sticky Scroller 100/1 80.00 € 70.00 € 40.00 €
Sitebar/ 75.00 € 65.00 € 35.00 € Halfpage Ad Bundle
Gallery Ad 75.00 € 65.00 € 35.00 €
= Multiscreen = Mobile = Desktop
BCN Burda Community Network GmbH bcn.burda.com // 13 TECHNICAL SPECIFICATIONS DIGITAL
HERE YOU CAN FIND AN OVERVIEW ABOUT ALL TECHNICAL REQUIREMENTS: bcn.burda.com/advertising-solutions/digital/advertising-formats
NATIVE ADVERTISEMENT & BRANDED CONTENT Native articles/videos, advertorials and editorial specials on request.
TARGETING E.g. Geo, Browser, Device, User, Interest Standard : =2 criteria +20 % gross CPM, maximum 5 € Premium : >2 criteria +40 % gross CPM, maximum 15 €
FREQUENCY CAP FC 1 per day included, stricter FC on request.
EXCLUSIVE BOOKINGS Homepage events, fixed placements on request.
SOCIAL On request. NEWSLETTER On request. EVENTS AND SPECIAL PRODUCTIONS On request.
EXCLUSION OF WEBSITES FROM ROTATIONS OR OF DEVICES FROM MULTISCREEN BUNDLES Additional 5 € on the gross CPM per website/device
CREATION OF ADVERTISING MEDIA On request.
CREATION OF LANDING PAGE On request.
MINIMUM ORDER AMOUNT 4.000 € net/net
Not all ad formats are available at every website. Prices (CPM, gross) in Euro do not include VAT. BCN reserves the right to change prices. Specifics regarding technical specifications are available in the Digital TechSpecs section under bcn.burda.com/advertising-solutions/digital/advertising-formats. Here you will also find a showroom of the offered advertising formats.
Advertising materials are to be sent to: [email protected]
1. Notice of termination must be given in writing or by e-mail. Cancellation Policy: 2 weeks prior to campaign start. In the case of campaigns that are already running: 2 weeks until the end of the month.
2. Cancellation fees will be applied in the following cases: cancellation more than 1 week before campaign start: 50 % of net campaign volume; cancellation more than 3 days before campaign start: 80 % of net campaign volume; cancellation less than 3 days before campaign start: 100 % of net campaign volume.
BCN Burda Community Network GmbH bcn.burda.com // 14 YOUR PERSONAL CONTACTS
Adress Munich: Arabellastraße 23 · 81925 München
BCN CEO (speaker) CEO Burkhard Graßmann Michael Samak P +49 89. 92 50. 27 07 P +49 89. 92 50. 46 70 burkhard.grassmann@ michael.samak@ burda.com burda.com
BCN INTERNATIONAL SALES
Head of International Sales Asia Austria France / Benelux Greece / Cyprus Silke Noak Lena Kölle Lena Kölle Marion Badolle-Feick Lena Kölle P +49. 89. 92 50. 46 53 P +49. 89. 92 50. 31 97 P +49. 89. 92 50. 31 97 P +33. 1. 72 71. 25 24 P +49. 89. 92 50. 31 97 silke.noak@ lena.koelle@ lena.koelle@ marion.badolle-feick@ lena.koelle@ burda.com burda.com burda.com burda.com burda.com
Italy Poland Scandinavia Spain / Portugal Switzerland Lena Kölle Lena Kölle Lena Kölle Lena Kölle Regina Essig P +49. 89. 92 50. 31 97 P +49. 89. 92 50. 31 97 P +49. 89. 92 50. 31 97 P +49. 89. 92 50. 31 97 P +41. 44. 81 02. 14 6 lena.koelle@ lena.koelle@ lena.koelle@ lena.koelle@ regina.essig@ burda.com burda.com burda.com burda.com burda.com
UK / Ireland US / Canada / Mexico Jeannine Soeldner Jeannine Soeldner P +44. 20. 38 37. 84 21 P +44. 20. 38 37. 84 21 jeannine.soeldner@ jeannine.soeldner@ burda.com burda.com
ADTECH FACTORY GMBH CEO (speaker) Ad Management/ Print Management/ Print Management/ Ad Operations/ Burkhard Graßmann Order Managementŏ Placement Production Campaigning Digital P +49 89. 92 50. 27 07 P +49 781. 84. ĂĈŏĀĉŏ Maria Münchenbach P +49 781. 84. 23 20 bcn.campaigning@ burkhard.grassmann@ orders@ŏ P +49 781. 84. 36 37 burda.com burda.com adtechfactory.com maria.muenchenbach@ sammelanfragen-product adtechfactory.com [email protected]
PUBLISHER MANAGEMENT Head of Publisher Senior Publisher Manager Management Life&Living Sandra Janßen Christian Schmidt P +49 89. 92 50. 31 67 P +49 30. 75 44 30. 60 11 sandra.janssen@ christian.schmidt@ burda.com burda.com
BCN Burda Community Network GmbH bcn.burda.com // 15 PUBLISHER’S DATA
Publisher Bank accounts SUPER Illu Verlag GmbH & Co. KG Commerzbank AG Potsdamer Straße 7 IBAN: DE54 6808 0030 0723 4120 00 10785 Berlin BIC: DRES DEFF 680
UniCredit Bank AG Brand Director IBAN: DE19 7002 0270 0015 0249 05 Heike Lauber BIC: HYVEDEMMXXX P +49 781. 84. 51 49 [email protected] Terms of payment - Print Invoices are due in net 30 days after the invoice Brand Manager date. The publisher guarantees a 2 per cent dis- Monja Gieschen count for advance payments, provided that the P +49 30. 75 44 30. 60 25 invoice amount is submitted on the publication [email protected] date of the issue in which the advertisement is published at the latest and no older invoices are outstanding. In the event that the payment target is exceeded, default interest pursuant to Clause 11 of the Terms and Conditions of 5 per cent is cal- culated based on the respective base rate pursu- ant to Section 1 (1) of the German Discount Rate Transition Law (Diskontsatz-Überleitungs-Gesetz – DÜG). All prices are net prices. The statutory Print Management/Placement value-added tax is added. Direct debit is possible. Maria Münchenbach AdTech Factory GmbH Terms of payment - Digital Hauptstraße 127 Invoices are due in net 30 days after the invoice 77652 Offenburg date. The publisher guarantees a 2 per cent dis- P +49 781. 84. 36 37 count for payments within 14 days, provided that [email protected] no older invoices are outstanding. In the event that the payment target is exceeded, default Ad Management/Order Management interest pursuant to Clause 11 of the Terms and AdTech Factory GmbH Conditions of 5 per cent is calculated based on Hauptstrasse 127, 77652 Offenburg the respective base rate pursuant to Section 1 (1) P +49. 781. 84. 27 08 of the German Discount Rate Transition Law (Dis- [email protected] kontsatz-Überleitungs-Gesetz – DÜG). All prices are net prices. The statutory value-added tax is Published added. Direct debit is possible. monthly Terms and conditions On sale date All ad orders are exclusively carried out pursuant Thursday (subject to change) to the General Terms and Conditions. These are to be requested directly from BCN or can be viewed Place of publication online at bcn.burda.com/terms-conditions/. Berlin PZN Guaranteed circulation 571303 You can find information on guaranteed circu- lation at bcn.burda.com/landingpages/guaran- teed-circulation/.
BCN Burda Community Network GmbH bcn.burda.com // 16