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Guter Rat Preise 2021 RATE CARD GUTER RAT NR. 32 VALID FROM 01.01.2021 MARKENLOGO BITTE KLICKEN UM DAS LOGO EINZUFÜGEN. bcn.burda.com OUR BRAND WORLD Guter Rat provides guidance and clear recommendations on major issues of the private household. Almost a million consumers rely on Guter Rat's expertise each month. We turn readers into buyers. Guter Rat DIGITAL NEWSLETTER SPEZIAL Health SPEZIAL Care and SPEZIAL Energy SPEZIAL Money and Taxes Prevention BCN Burda Community Network GmbH bcn.burda.com // 2 MAGAZINE PORTRAIT With Guter Rat you reach our readers at the ideal time: in search for information or shortly before purchasing decisions. Guter Rat offers guidance and clear recommendations for various topics regarding the private household. Almost a million consumers rely on Guter Rat's expertise each month. The independent advice from the Editorial Team helps readers to make their purchasing decisions easier. Benefit from credibility and trust in the Brand of Guter Rat - the economic and Consumer magazine No. 1 in Germany. Guter Rat turns readers into buyers. KEY DATA Frequency of publication monthly Copy price 3,20 € Basic rate (1/1 4c page) 18.000 € Print run as of 06/20 154.727 Total readership 730.000 TITEL BITTE KLICKEN UM DAS TITELBILD EINZUFÜGEN. Sources: IVW II/2020; ma 2020 I BCN Burda Community Network GmbH bcn.burda.com // 3 BRAND WEBSITE At Guter-rat.de readers have the opportunity to find out about the latest trends and get inspired by the tests of products and services made by our experts to share advice for potential purchases. You can also benefit from the trust and WEBSITE credibility of the brand Guter Rat. BITTE KLICKEN UM DAS BILD DER WEBSITE EINZUFÜGEN. KEY DATA Portal name www.guter-rat.de Unique Users as of 06/20 30,000 Visits as of 06/20 73,798 Newsletter as of 06/20 10,000 Facebook as of 08/20 8,835 Sources: AGOF ddf 6/20; IVW 6/20; Publishing Data BCN Burda Community Network GmbH bcn.burda.com // 4 FORMATS & RATES PRINT STANDARD FORMATS FORMAT TYPE AREA BLEED FOR- RATE FORMAT IN MM* MAT IN MM* 1/1 page 187 x 246 213 x 289 18,000.00 € 2/1 page 396 x 246 426 x 289 36,000.00 € 1/2 page vertical 91 x 246 106 x 289 10,420.00 € 1/2 page horizontal 187 x 122 213 x 137 10,420.00 € 1/3 page vertical 59 x 246 74 x 289 6,940.00 € 1/3 page horizontal 187 x 80 213 x 95 6,940.00 € 1/4 page vertical 43 x 246 58 x 289 5,200.00 € 1/4 page normal 91 x 122 - 5,200.00 € 1/4 page horizontal 187 x 59 213 x 74 5,200.00 € * Width x height in mm TRIMMING EDGE Repro formats, bleed plus 4 mm trim on all sides. BCN Burda Community Network GmbH bcn.burda.com // 5 FORMATS & RATES PRINT SPECIAL PLACEMENTS FORMAT TYPE AREA BLEED FOR- RATE FORMAT IN MM* MAT IN MM* inside front cover 187 x 246 213 x 289 19,630.00 € outside back cover 187 x 246 213 x 289 19,630.00 € Opening Spread 396 x 246 426 x 289 42,910.00 € * Width x height in mm ADVERTORIALS Formats and prices for advertorials created by the editorial team (print and online) on request. For more information, please visit bcn.burda.com/advertising-solutions/print/advertorials/. CONSECUTIVE ADS: 10 % surcharge on two or more adverts on consecutive partial-page ads. FIXED PLACEMENTS: Agreed fixed placements (e.g. first for a business line, commodity group, etc.) entitle the publisher to bill a placement surcharge. TRIM Repro formats bleed plus 4 mm trim on all sides. BCN Burda Community Network GmbH bcn.burda.com // 6 FORMATS & RATES PRINT DISCOUNTS BY DISCOUNT BY VOLUME DISCOUNT BY TURNOVER DISCOUNT FREQUENCY from 3 ads 3 % from 2 pages 3 % from 6 ads 5 % from 3 pages 4 % from 9 ads 8 % from 4 pages 5 % from 12 ads 11 % from 6 pages 8 % BCN Burda Community Network GmbH bcn.burda.com // 7 SCHEDULE & TOPICS PRINT NO. ON SALE CLOSING DATE* COPY DATE SPECIAL CLOSING TOPICS DATE DATE** 2 14.01.21 09.12.20 09.12.20 02.12.20 3 18.02.21 20.01.21 20.01.21 07.01.21 4 18.03.21 17.02.21 17.02.21 03.02.21 5 22.04.21 24.03.21 24.03.21 10.03.21 6 20.05.21 21.04.21 21.04.21 07.04.21 7 24.06.21 26.05.21 26.05.21 12.05.21 8 22.07.21 23.06.21 23.06.21 09.06.21 9 19.08.21 21.07.21 21.07.21 07.07.21 10 16.09.21 18.08.21 18.08.21 04.08.21 11 14.10.21 15.09.21 15.09.21 01.09.21 12 11.11.21 13.10.21 13.10.21 29.09.21 1/22 09.12.21 10.11.21 10.11.21 27.10.21 The BCN topic preview tool provides you with further attractive themes or specials: https://bcn.burda.com/topic-preview-tool/ * Closing & cancellation date ** Closing & cancellation date for ad specials, special formats, special placements BCN Burda Community Network GmbH bcn.burda.com // 8 AD SPECIALS PRINT PRICES PER THOUSAND CIRCULATION EXCL. SUBSCRIPTION IN € SUBSCRIPTIONS CIRCULATION Additional ad specials Bound inserts available on request. up to 4 pages 77,00 € 96,00 € up to 8 pages 83,00 € 108,00 € Prices apply for the booking of at least the entire domestic ,.%*0ŏ.1*ċ up to 12 pages 87,00 € 120,00 € up to 16 pages 93,00 € 132,00 € Smaller booking units, e.g. accor- ding to Nielsen areas or federal up to 4 pages bound partner postcards 58,00 € 66,00 € states, are possible. For these, an additional 25 % per thousand will Glued-on inserts be charged. Postcard/Booklet up to 25 g 41,00 € 52,00 € A split-run advertising surcharge of 25 % applies for bookings exclu- 67,00 € 82,00 € Samples up to 10 g sively in the subscription edition. Minimum booking for all ad spe- cials:ŏ 50,000 copies. Other weights on request on request The publisher reserves the right to Loose inserts .!/$! 1(!ŏ++'%*#/ŏ3%0$ŏ(!//ŏ0$*ŏ +)!/0%ŏ,.%*0ŏ.1*ċ up to 10 g 84,00 € 106,00 € *Circulation excl. subscriptions is up to 20 g 87,00 € 113,00 € made up of the combined print up to 30 g 90,00 € 121,00 € runsŏ"+.ŏ0$!ŏ%.1(0%+*ŏ/!#)!*0/ *!3//0* Čŏ/1/.%,0%+*ŏ%.(!/Č up to 40 g 93,00 € 129,00 € %*"(%#$0ŏ* ŏ+0$!.ŏ/(!/ċ up to 50 g 96,00 € 137,00 € Calculation basis: The calculation basis is the planned circulation or IVW quarterly report upon order confirmation, exclusive of the respective e-paper copies. All tariff ad specials are eligible for discount and count towards the annual agreement commitment. Order and cancellation date:ŏŏ!!ŏŅ/,!%(ŏ(+/%*#ŏ 0!/Ņŏ+*ŏ,#!ŏŅ$! 1(!ŏĒŏ+,%/ŏ.%*0ŅĎŏ due to limited availability, we strongly recommend booking as early as possible. Delivered quantity: The delivered quantity is based on theŏ ,(**! ŏ ,.%*0ŏ .1*ŏ +.ŏ ŏ-1.0!.(5ŏ .!,+.0ŏ 2(% ŏ 0ŏ 0$!ŏ 0!ŏ +"ŏ 0$!ŏ +. !.ŏ +*"%.)0%+*ċ plus 2 % surplus. In order to react to circulation fluctuations at short notice, we recommend contacting ourŏ .%*0ŏ *#!)!*0ĥ(!)!*0 (see “Your Personal Contacts” page) one more time !"+.!ŏ,.+ 10%+*ŏ/0.0ċ Please find the delivery address and deadline on the respective order confirmation. An incoming goods inspection does not take place 0ŏthe printing plant. Conditions of delivery: Ad specials must be delivered in accordance with the guidelines of the Bundesverband für Druck und Medien (German Association of Print and Media), and be clearly marked with the name of the publication and issue. Material must be delivered, carriage paid, to the address where it will be processed. Proviso: Should any processing problems arise, completion of the circulation takes priority over ad special processing. AdSpecial Portal: Binding technical information on Ad Specials and information on deadlines, samples and delivery for the participating objects is available for download at adspecial-portal.de. Glued-on inserts: The basis is a 1/1 carrier advertisement. Sample products: An additional postal fee applies to samples and objects over 2.5 mm 0$%'*!//ċ Samples must be presented by the closing date at the latest. +.ŏ,.+ 10ŏ/),(!/ŏĆĀŏ,%!!/ŏ.!ŏ.!-1%.! ŏ1,ŏ".+*0ċŏ+.ŏ((ŏ+0$!.ŏ ŏ /,!%(/ŏŏ)%*%)1)ŏ+"ŏĆŏ/),(!/ŏ.!ŏ.!-1%.! ċŏ+ŏ!ŏ/!*0čŏ !$ŏ0+.5ŏ)Čŏ.%*0ŏ *#!)!*0Čŏ1,0/0.ú!ŏāĂĈČŏĈĈćĆĂŏ ""!*1.#Čŏ!.)*5ċ BCN Burda Community Network GmbH bcn.burda.com // 9 SCHEDULED SPECIALS 2021 NO. ON SALE SPECIAL CLOSING DATE CLOSING DATE* COPY DATE DATE** Care & Prevention 17.06.21 22.04.21 22.04.21 08.04.21 Energy 26.08.21 15.07.21 15.07.21 01.07.21 * Closing & cancellation date ** Closing & cancellation date for ad specials, special formats, special placements FORMATS & RATES TYPE AREA BLEED FOR- FORMAT SPECIAL TITLE FORMAT IN MM* MAT IN MM* RATE 1/1 page Care & Prevention 187 x 246 213 x 289 7,700.00 € 1/2 page vertical Care & Prevention 91 x 246 106 x 289 4,200.00 € 1/3 page vertical Care & Prevention 59 x 246 74 x 289 2,900.00 € 1/1 page Energy 187 x 246 213 x 289 9,000.00 € 1/2 page vertical Energy 91 x 246 106 x 289 4,500.00 € 1/3 page vertical Energy 59 x 246 74 x 289 3,400.00 € Other formats possible on request.
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