Yahoo! Joins With Netcoalition.com To Launch Privacy Campaign Internet Companies to Direct Consumers to Privacy Resources

SANTA CLARA, Calif. -- November 9, 1999 -- Yahoo! Inc., a leading global Internet media company serving more than 105 million users worldwide, today announced it has joined with NetCoalition.com, the collective public policy voice for nine of the world's leading Internet companies, to launch a "Consumer Privacy Education Campaign" designed to empower Internet users with practical information about online privacy. Whether doing research, conducting business, helping a child with homework, or simply surfing the Web, Yahoo! provides users with information that helps them understand and protect their privacy online. The campaign's goal is to empower consumers by providing them with resources to help them protect their privacy online, find out about an organization's privacy policy, understand what makes a good privacy policy, and where to go for additional information. The campaign will include public service announcements and other online promotions that will direct users to a wealth of privacy resources and information available at http://www.netcoalition.com/privacycampaign/prh1/. Yahoo! is providing millions of advertising impressions and links to the NetCoalition.com site, so Yahoo! users will have easy access to the answers to all of their privacy-related questions. Yahoo! is also promoting the campaign on the top 14 category pages of its popular online directory (www.yahoo.com), including News & Media, Business & Economy, and Recreation & Sports. "We at Yahoo! have a commitment to ensuring our users are empowered to make informed choices about protecting their privacy while online. Our involvement with this campaign reflects our strong desire for all Internet users to have the pertinent information they need to make these educated decisions," said Jerry , co-founder and Chief Yahoo, Yahoo! Inc. "We are very pleased to be part of this campaign, as it demonstrates the industry's ability to engage in responsible, concerted action." NetCoalition.com is the first public policy organization comprised of members whose primary business is purely Internet-based. Founding members are Yahoo!, theglobe.com, , , @Home, eBay, DoubleClick, America Online, and .com. With seven of the top 10 Internet sites, Netcoalition.com represents innovators in e-commerce and interactive services, advertising and infrastructure, auctions, and search and navigation systems. About Yahoo! Yahoo! Inc. (Nasdaq: YHOO) is a global Internet media company that offers a branded network of media, commerce, and communication services to more than 100 million users worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance Yahoo!'s clients' Web services, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 21 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif. # # #