ADRIAN AWARDS 2.019 Honoring Excellence in Travel Marketing Advertising | Public Relations | Digital Marketing

DINNER RECEPTION AND GALA NEW YORK MARRIOTT MARQUIS | JANUARY 21, 2020

The FUTURE IS UPON US

CELEBRATING THE 63RD HSMAI ADRIAN AWARDS Gold HSMAI ADRIAN AWARDS 2.019 DIGITAL MARKETING

Accor Arkansas Tourism & Resorts ENTRY: Fairmont’s Canine Ambassadors ENTRY: Arkansas.com Relaunch ENTRY: Best Western Debuts New Brand: CATEGORY: Multimedia (podcasts, video,) CATEGORY: Web Site GLo AGENCY: Miles Partnership and CJRW CATEGORY: Website User Experience AGENCY: Ideas Collide ENTRY: Elite Experiences Best Western Hotels & Resorts CATEGORY: Loyalty Program-Consumer ENTRY: IBM Watson Campaign Best Western Hotels & Resorts CATEGORY: Digital Marketing Innovation ENTRY: Best Western Debuts New Brand: Vib Accor AGENCY: Ideas Collide & Initiative ENTRY: MGallery Activation CATEGORY: Website User Experience Ideas Collide CATEGORY Social Media/Social Network- Best Western Hotels & Resorts AGENCY: ing ENTRY: Chet Garner Partners with Best Western Best Western Hotels & Resorts Accor CATEGORY: Loyalty Program-Consumer ENTRY: 2019 Disney Summer Partnership ENTRY: 31 Thank Yous AGENCY: Ideas Collide CATEGORY: Loyalty Program-Member CATEGORY: Loyalty Program-Consumer AGENCY: Ideas Collide & Initiative Best Western Hotels & Resorts Accor ENTRY: Family Focused with Best Western Bradenton Area Convention & Visitors ENTRY: 31 Thank Yous and 2 Travel Dads Bureau CATEGORY: Contest/Sweepstakes CATEGORY: Video ENTRY: Cure Campaign Videos AGENCY: Ideas Collide CATEGORY: Multimedia (Video, Flash, Animation) Series Accor America’s First Concierge AGENCY: Aqua Marketing & Communica- ENTRY: Best Western Hotels & Resorts tions, Inc. CATEGORY: Multimedia (podcasts, video,) ENTRY: Today’s Best Western: Every Guest Has a Journey Accor CATEGORY: Integrated Market Campaign Brand USA ENTRY: Stay Longer Experience More for Consumers (B2C) ENTRY: Hear the Music, Experience the USA CATEGORY: Integrated Market Campaign AGENCY: Ideas Collide for Consumers (B2C) CATEGORY: Integrated Market Campaign for Consumers (B2C) Best Western Hotels & Resorts AGENCY: Mustache Amelia Island CVB ENTRY: Best Western Debuts New Brand: ENTRY: Amelia Island Augmented Reality Aiden Mobile App CATEGORY: Website User Experience Brand USA ENTRY: Brand USA United Stories CATEGORY: Digital Marketing Innovation AGENCY: Ideas Collide AGENCY: Miles Partnership CATEGORY: Social Media Campaign AGENCY: Dirt Worldwide Best Western Hotels & Resorts American Express Travel ENTRY: Own the Road Campaign ENTRY: American Express Travel: Hello CATEGORY: Integrated Market Campaign Brand USA World - Global Sale for GDS and Travel Agents (B2B) ENTRY: Brand USA United Stories CATEGORY: Integrated Market Campaign AGENCY: Ideas Collide & Initiative CATEGORY: Global for Consumers (B2C) AGENCY: Dirt Worldwide Baber Smith AGENCY: Best Western Hotels & Resorts ENTRY: 2019 Disney Summer Partnership Brand USA AMResorts CATEGORY: Youth ENTRY: Brand USA United Stories “Hot, Hot, Hot” campaign ENTRY: AGENCY: Ideas Collide & Initiative CATEGORY: Integrated Market Campaign CATEGORY: Integrated Market Campaign for Consumers (B2C) for Consumers (B2C) AGENCY: Dirt Worldwide AGENCY: Cendyn

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 25 HSMAI ADRIAN AWARDS 2.019 Gold DIGITAL MARKETING

Brand USA Harrah’s Ak-Chin ENTRY: Brand USA Launches its Own First- ENTRY: Play for All - Mobile ENTRY: Project: Aloft Star Ever Television Network, GoUSA TV CATEGORY: Mobile Campaign CATEGORY: Integrated Market Campaign CATEGORY: Digital Marketing Innovation AGENCY: i.d.e.a. for Consumers (B2C) AGENCY: Dirt Worldwide Hawaii Visitors and Convention Bureau Marriott International Brand USA ENTRY: Hawaii Rooted ENTRY: Marriott Bonvoy Global Launch ENTRY: Brand USA United Stories CATEGORY: Integrated Market Campaign CATEGORY: Global CATEGORY: Digital Marketing Innovation for Consumers (B2C) AGENCY: Dirt Worldwide Marriott International Inn of the Mountain Gods Resort & ENTRY: Project: Aloft Star British Virgin Islands Tourism Board Casino CATEGORY: Contest/Sweepstakes ENTRY: Today’s Secret ENTRY: Inn of the Mountain Gods Targeted Search Marketing Campaign CATEGORY: Integrated Market Campaign Marriott International for Consumers (B2C) CATEGORY: Geo-Targeted Campaign ENTRY: Memories Made at Marriott AGENCY: MMGY Myriad AGENCY: Fuel UK – (Marriott Branded Event Promotion Website) CATEGORY: Web Site CheapCaribbean.com Intercity ENTRY: Driving Impact with Geo-Targeted ENTRY: Intercity Summer Season AGENCY: Milestone Inc. Video CATEGORY: Integrated Market Campaign CATEGORY: Geo-Targeted Campaign for Consumers (B2C) Marriott International AGENCY: Pmweb ENTRY: Pantone Pantry by Tribute Portfolio Choice Hotels CATEGORY: Social Media Campaign ENTRY: Regional Co-op Video Series Kampgrounds of America, Inc. CATEGORY: Multimedia (Video, Flash, ENTRY: “Get Out There Grant” Marriott International Animation) Series CATEGORY: Integrated Market Campaign ENTRY: Marriott Resorts Paradise Content AGENCY: MMGY Global for Consumers (B2C) CATEGORY: Contest/Sweepstakes AGENCY: MMGY Global AGENCY: Nobox Destination British Columbia ENTRY: Destination British Columbia Louisiana Office of Tourism Massanutten Resort CATEGORY: E-mail Series ENTRY: Louisiana Tourism & Lauren Daigle ENTRY: VIP Labor Day Contest - Look Up Child Tour Partnership AGENCY: VERB Interactive CATEGORY: Contest/Sweepstakes CATEGORY: Social Media Campaign AGENCY: Miles Partnership Destination DC Mohegan Sun ENTRY: The Arts District ENTRY: Back of House Season 2 CATEGORY: Multimedia (Video, Flash, Marriott Bonvoy Traveler CATEGORY: Digital Marketing Innovation Digital Magazine Animation) Series ENTRY: AGENCY: Primal NY AGENCY: Emic Films CATEGORY: Web Site Newfoundland and Labrador Tourism Discover Charlottetown Marriott International ENTRY: Tangled Tales Social Media Launch Campaign for ENTRY: Discover Charlottetown ENTRY: CATEGORY: Multimedia (Video, Flash, Marriott Bonvoy CATEGORY: Web Site Animation) Series CATEGORY: Social Media Campaign AGENCY: VERB Interactive AGENCY: Target

Marriott International Four Seasons Hotel Washington, DC Newfoundland and Labrador Tourism ENTRY: ’ Wake Up Call Festival ENTRY: Four Seasons Washington, DC Hotel ENTRY: Story Exchange NEW: Experiential in Full Bloom Ad Campaign CATEGORY: CATEGORY: Contest/Sweepstakes CATEGORY: Social Media Campaign AGENCY: Target AGENCY: BCV Social

26 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL Gold HSMAI ADRIAN AWARDS 2.019 DIGITAL MARKETING

Newfoundland and Labrador Tourism South African Tourism The Aruba Tourism Authority ENTRY: TallTrueAndTangled.com ENTRY: #MeetSouthAfrica ENTRY: Aruba Local All-Star Xander Bo- CATEGORY: Web Site CATEGORY: Social Media Campaign gaerts AGENCY: Target AGENCY: Sparkloft Media CATEGORY: Webcast Series AGENCY: Concept Farm Omni Hotels & Resorts by Wyndham ENTRY: Milestone and Omni Hotels Joint ENTRY: Super 8 #JOURNEYSAFE The Connecticut Office of Tourism submission on schema deployment across CATEGORY: Integrated Market Campaign ENTRY: Content Wins New Tourists for the the Omni hotels website. for Consumers (B2C) State of Connecticut CATEGORY: Digital Marketing Innovation CATEGORY: Integrated Market Campaign for Consumers (B2C) AGENCY: Milestone Inc. Super 8 by Wyndham ENTRY: Super 8 ROADM8 AGENCY: Adams & Knight Red Roof CATEGORY: Integrated Market Campaign ENTRY: Pet Travelers Social Media Cam- for Consumers (B2C) The Fueligans paign ENTRY: Fuel Hotel Marketing Podcast CATEGORY: Social Media Campaign Super 8 by Wyndham CATEGORY: Multimedia (Video, Flash, ENTRY: Super 8 #JOURNEYSAFE Animation) Series Rosen Hotels & Resorts CATEGORY: Video AGENCY: Fuel ENTRY: Ask Rosen CATEGORY: Digital Marketing Innovation Terranea Resort The Ritz-Carlton AGENCY: &Barr ENTRY: TerraneaLife ENTRY: Stellar Dining Series by The Ritz- CATEGORY: Blog Carlton Global Rosewood Hotels & Resorts CATEGORY: ENTRY: Rosewood Conversations Terranea Resort CATEGORY: Web Site ENTRY: TerraneaLife The Ritz-Carlton Stellar Dining Series by The Ritz- AGENCY: Spherical CATEGORY: Integrated Market Campaign ENTRY: for Consumers (B2C) Carlton CATEGORY: Integrated Market Campaign San Fransisco Travel Association for Consumers (B2C) ENTRY: FY ‘18-’19 International Digital Terranea Resort Marketing ENTRY: Terranea Resort FareHarbor Inte- CATEGORY: Social Media Campaign gration The Ritz-Carlton Hotel Company, LLC ENTRY: Using AI to create more impactful MMGY Global CATEGORY: Website User Experience AGENCY: content and inspire life’s most meaningful journeys. The Aruba Tourism Authority Santa Barbara Beach and Golf Resort CATEGORY: Digital Marketing Innovation Curacao ENTRY: Aruba & AFAR : The Happiness Pandemic Labs ENTRY: Destination Good Stuff Project AGENCY: CATEGORY: Integrated Market Campaign CATEGORY: Integrated Market Campaign for Consumers (B2C) for Consumers (B2C) United Airlines AGENCY: Concept Farm ENTRY: United Airlines Carbon Cutback CATEGORY: Social Media Campaign SHS - Digital Experience ENTRY: The Farmhouse Ojai Website The Aruba Tourism Authority AGENCY: 360i CATEGORY: Web Site ENTRY: Aruba : Double Play 2 Double Hap- piness Sweeps Utah Office of Tourism Contest/Sweepstakes ENTRY: The Voices of Bears Ears SHS - Digital Experience CATEGORY: ENTRY: Meritage Collection Website AGENCY: Concept Farm CATEGORY: Integrated Market Campaign Redesign for Consumers (B2C) CATEGORY: Web Site AGENCY: KNHO Films

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 27 HSMAI ADRIAN AWARDS 2.019 Gold DIGITAL MARKETING

VISIT FLORIDA Visit Seattle W Hotels Worldwide ENTRY: VISIT FLORIDA Travel Pro ENTRY: weSEAlove ENTRY: W Hotels X Giphy CATEGORY: Digital Marketing Innovation CATEGORY: LGBT CATEGORY: Digital Marketing Innovation AGENCY: TravPRO mobile AGENCY: PB& Wyndham Hotels & Resorts Visit Plano Visit St. Pete/Clearwater ENTRY: Travelarge by ENTRY: “That’s Tempting” Campaign ENTRY: The Central Ave. Experience CATEGORY: Social Media Campaign CATEGORY: Social Media Campaign CATEGORY: NEW: Experiential AGENCY: Questus AGENCY: The Atkins Group AGENCY: Miles Partnership Wyndham Hotels & Resorts Visit Seattle Visit Tampa Bay ENTRY: #ByDayBy- ENTRY: Uncharted: Seattle ENTRY: The 1st TMD in Florida - Tampa’s Night CATEGORY: Integrated Market Campaign Treasure Collection CATEGORY: Social Media Campaign for Consumers (B2C) CATEGORY: Integrated Market Campaign AGENCY: PB& for Consumers (B2C) Wyndham Rewards ENTRY: Wyndham Rewards Program Evolu- tion Visit Seattle VisitPITTSBURGH ENTRY: Unwrap This Town ENTRY: Pull Up a Chair, You are Welcomed CATEGORY: Loyalty Program-Member Here. CATEGORY: Webcast Series Multimedia (podcasts, video,) AGENCY: PB& CATEGORY: Wyndham Rewards ENTRY: Wyndham Rewards Program Evolu- tion Visit Seattle Loyalty Program-Consumer ENTRY: Family Style CATEGORY: CATEGORY: Web Ad Series AGENCY: PB&

CHDM Program The CHDM certification is focused toward those who want to maximize online revenue through lead genera- tion, customer engagement and loyalty, online brand awareness and product exposure, as well as those who desire to become more proficient in the myriad key digital areas as the importance of this field is rapidly growing in the . The program is designed for hospitality sales and marketing and revenue management professionals who are interested in expanding their current role; ex- ecutives seeking to understand digital marketing; and digital marketers looking to understand the hospitality industry. Get more information and download an application at www.hsmaicertifications.org.

28 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL silver HSMAI ADRIAN AWARDS 2.019 DIGITAL MARKETING

Accor Best Western Hotels & Resorts Best Western Hotels & Resorts ENTRY: Elite Experiences ENTRY: Launch of BW Travel Zone ENTRY: IBM Watson Campaign CATEGORY: Loyalty Program-Member CATEGORY: Web Site CATEGORY: Virtual Reality/Artificial Intel- AGENCY: Ideas Collide ligence Accor AGENCY: Ideas Collide & Initiative ENTRY: America’s First Concierge Best Western Hotels & Resorts CATEGORY: Video ENTRY: Today’s Best Western: Every Guest Best Western Hotels & Resorts Has a Journey ENTRY: Integrated Video Strategy Accor CATEGORY: Social Media Campaign CATEGORY: Integrated Market Campaign ENTRY: Fairmont’s Canine Ambassadors AGENCY: Ideas Collide for Consumers (B2C) CATEGORY: Video AGENCY: Ideas Collide & Initiative Best Western Hotels & Resorts Accor ENTRY: 2019 Summer Promotion Best Western Hotels & Resorts ENTRY: 31 Thank Yous CATEGORY: Loyalty Series ENTRY: Chet Garner Partners with Best Western CATEGORY: Loyalty Program-Member AGENCY: Ideas Collide & Initiative CATEGORY: Social Media Campaign Ideas Collide All Suites by Hilton Best Western Hotels & Resorts AGENCY: ENTRY: Digital Banners ENTRY: TripAdvisor 360 Tours Campaign CATEGORY: Web Ad CATEGORY: NEW: Experiential Best Western Hotels & Resorts Best Western Debuts New Brand: AGENCY: GSD&M AGENCY: Ideas Collide & Initiative ENTRY: Sadie CATEGORY: Web Site Azamara Best Western Hotels & Resorts ENTRY: Azamara ENTRY: 2018 Fall Promotion AGENCY: Ideas Collide CATEGORY: Social Media/Social Network- CATEGORY: Integrated Market Campaign ing for Consumers (B2C) Best Western Hotels & Resorts 2018 Winter Promotion AGENCY: VERB Interactive AGENCY: Ideas Collide & Initiative ENTRY: CATEGORY: Social Media Campaign Ideas Collide & Initiative Azamara Best Western Hotels & Resorts AGENCY: ENTRY: Azamara ENTRY: Driving Traffic to BW Travel Zone CATEGORY: Blog Using Instagram Stories Best Western Hotels & Resorts AGENCY: VERB Interactive CATEGORY: Social Media Campaign ENTRY: YouTube Director Mix Campaign AGENCY: Ideas Collide CATEGORY: Digital Marketing Innovation Azamara AGENCY: Ideas Collide & Initiative ENTRY: Azamara Best Western Hotels & Resorts CATEGORY: Social Media Campaign ENTRY: Launch of BW Travel Zone Best Western Hotels & Resorts AGENCY: VERB Interactive CATEGORY: Social Media Campaign ENTRY: Own the Road Campaign AGENCY: Ideas Collide CATEGORY: Mapping & Location Marketing Baha Mar Resorts AGENCY: Ideas Collide & Initiative ENTRY: Baha Mar Swimsuits Campaign Best Western Hotels & Resorts CATEGORY: Social Media/Social Network- ENTRY: YouTube Director Mix Campaign Best Western Hotels & Resorts ing CATEGORY: Multimedia (Video, Flash, ENTRY: Own the Road Campaign AGENCY: BCV Social Animation) Series CATEGORY: Mobile Campaign AGENCY: Ideas Collide & Initiative AGENCY: Ideas Collide & Initiative Bermuda Tourism Authority ENTRY: Bermuda: Out Here in Winter Best Western Hotels & Resorts Best Western Hotels & Resorts CATEGORY: Web Site ENTRY: Own the Road Campaign ENTRY: Best Western Rewards Email AGENCY: Miles Partnership CATEGORY: Mobile Marketing Redesign AGENCY: Ideas Collide & Initiative CATEGORY: Email AGENCY: Ideas Collide

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 29 HSMAI ADRIAN AWARDS 2.019 Silver DIGITAL MARKETING

Best Western Hotels & Resorts Best Western Hotels & Resorts Coral Beach Resort ENTRY: 2018 Fall Promotion ENTRY: Best Western Rewards Chatbot ENTRY: Coral Beach Email Redesign and CATEGORY: Loyalty Series CATEGORY: Mobile Marketing Optimization AGENCY: Ideas Collide & Initiative AGENCY: Ideas Collide & Botco CATEGORY: Email AGENCY: Fuel Best Western Hotels & Resorts Best Western Hotels & Resorts ENTRY: Family Focused with Best Western ENTRY: Best Western Debuts New Brand: Denihan Hospitality Group and 2 Travel Dads Vib ENTRY: How Denihan Hospitality Group’s CATEGORY: Social Media Campaign CATEGORY: Web Site SEM More than Exceeded Expectations AGENCY: Ideas Collide AGENCY: Ideas Collide CATEGORY: Search Marketing Strategy AGENCY: Acronym Best Western Hotels & Resorts Best Western Hotels & Resorts ENTRY: Best Western Debuts New Brand: ENTRY: Best Western Boutique Brands Destination DC Aiden CATEGORY: Integrated Market Campaign ENTRY: Website Media Optimization CATEGORY: Web Site for Consumers (B2C) CATEGORY: Digital Marketing Innovation AGENCY: Ideas Collide AGENCY: Ideas Collide AGENCY: MMGY Global

Best Western Hotels & Resorts Bradenton Area Convention & Visitors Destination El Paso ENTRY: 2019 Summer Promotion Bureau ENTRY: El Paso: A City Reborn CATEGORY: Integrated Market Campaign ENTRY: The Cure Campaign Online Diagno- CATEGORY: Video for Consumers (B2C) sis Survey Contest/Sweepstakes AGENCY: Ideas Collide & Initiative CATEGORY: Discover Flagstaff AGENCY: Aqua Marketing & Communica- ENTRY: Flagstaff Website Design & Devel- tions, Inc. Best Western Hotels & Resorts opment ENTRY: Best Western Debuts New Brand: CATEGORY: Web Site Sadie Brand USA AGENCY: Tempest Interactive Media CATEGORY: Website User Experience ENTRY: ‘Sound Travels’ Digital Marketing Innovation AGENCY: Ideas Collide CATEGORY: Discover Puerto Rico AGENCY: Expedia Group Media Solutions ENTRY: DiscoverPuertoRico.com Best Western Hotels & Resorts CATEGORY: Web Site ENTRY: Amazon Fire 360 Campaign Choice Hotels AGENCY: Miles Partnership CATEGORY: NEW: Experiential ENTRY: Kinetic Motion Mobile Marketing Campaign AGENCY: Ideas Collide & Initiative Dollywood’s DreamMore Resort & Spa Mobile Marketing CATEGORY: ENTRY: Dollywood’s DreamMore Resort & AGENCY: MMGY Global Best Western Hotels & Resorts Spa Facebook ENTRY: Launch of BW Travel Zone CATEGORY: Social Media Campaign CATEGORY: Blog Choice Hotels & ADARA AGENCY: GCommerce ENTRY: Choice Hotels Finds More Cambria AGENCY: Ideas Collide Customers with Integrated Approach Dollywood’s DreamMore Resort & Spa Integrated Market Campaign CATEGORY: ENTRY: Dollywood’s DreamMore Resort & Best Western Hotels & Resorts for Consumers (B2C) ENTRY: Best Western Debuts New Brand: Spa Paid Search Havas Media GLo AGENCY: CATEGORY: Search Marketing Strategy CATEGORY: Web Site AGENCY: GCommerce Cinnamon Air AGENCY: Ideas Collide ENTRY: Cinnamon Air’s Digital Marketing Campaign Exclusive Resorts ENTRY: Exclusive Resorts Nurture Email CATEGORY: Search Marketing Strategy Program eMarketingEye AGENCY: CATEGORY: E-mail Series AGENCY: MODintelechy

30 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL silver HSMAI ADRIAN AWARDS 2.019 DIGITAL MARKETING

Four Seasons Hotel Florence Tourism Board Marcus Hotels and Resorts ENTRY: How Four Seasons Hotels Has Rede- ENTRY: Innovative & Thrifty Social Market- ENTRY: SaintKateArts.com fined Luxury for the Modern Traveler ing CATEGORY: Web Site CATEGORY: Integrated Market Campaign CATEGORY: Social Media Campaign for Consumers (B2C) Marriott International AGENCY: Acronym First Corporation ENTRY: Marriott Bonvoy Global Launch ENTRY: Spacey Casey: A Space City Social CATEGORY: Integrated Market Campaign Frankenmuth Convention & Visitor’s Icon for Consumers (B2C) Bureau CATEGORY: Social Media Campaign Frankenmuth Spring Break Cam- ENTRY: Marriott International paign InterContinental New York Barclay ENTRY: Milestone and Marriott Digital CATEGORY: Geo-Targeted Campaign ENTRY: Social Media Generates More Quali- Services (MDS) Joint submission on Local AGENCY: TwoSix Digital fied Leads Than Search Engines Citation Report CATEGORY: Social Media/Social Network- CATEGORY: Digital Marketing Innovation Hard Rock International ing AGENCY: Milestone Inc. ENTRY: Hard Rock Hotels Launches a New AGENCY: NextGuest Brand Website Marriott International CATEGORY: Web Site JW Marriott Hotels ENTRY: Milestone and Marriott Digital Ser- AGENCY: NextGuest ENTRY: JW Marriott Venice Food & Wine vices (MDS) Joint submission on MDS Omni Festival channel reporting and analytics Hawaiian Airlines CATEGORY: Integrated Market Campaign CATEGORY: Digital Marketing Innovation ENTRY: Hawaiian Airlines/Auckland Airport for Consumers (B2C) AGENCY: Milestone Inc. CATEGORY: Web Ad AGENCY: Pandemic Labs AGENCY: Expedia Group Media Solutions Marriott International JW Marriott Hotels ENTRY: Marriott hotels TED Costa Rica JW Marriott Venice Food & Wine Heritage Hotel Management ENTRY: CATEGORY: Social Media Campaign Festival ENTRY: Heritage Hotels School Holiday AGENCY: Nobox Campaign CATEGORY: NEW: Experiential Pandemic Labs CATEGORY: Integrated Market Campaign AGENCY: Marriott Middle East & Africa - Creative for Consumers (B2C) & Content Marketing AGENCY: NextGuest Lake Austin Spa Resort ENTRY: See Beyond, Discover the Middle ENTRY: Lake Austin East & Africa Hilton CATEGORY: Web Site CATEGORY: Multimedia (Video, Flash, ENTRY: DoubleTree by Hilton’s Cookies in AGENCY: VERB Interactive Animation) Series Space CATEGORY: Social Media Campaign Los Cabos Tourism Mohegan Sun ENTRY: Baja Way Social Brand Relaunch ENTRY: Back of House Season 2 Hilton CATEGORY: Social Media/Social Network- CATEGORY: Multimedia (Video, Flash, ENTRY: DoubleTree by Hilton’s Cookies in ing Animation) Series Space AGENCY: MMGY Global AGENCY: Primal NY CATEGORY: Mobile Campaign Luray Caverns Moroccan National Tourism Office ENTRY: Literal Reviews ENTRY: Moments in Morocco ENTRY: Hilton Limited Time Offer Destina- CATEGORY: Multimedia (Video, Flash, CATEGORY: Web Site tion Campaign 2019 Animation) Series AGENCY: Expedia Group Media Solutions CATEGORY: Integrated Market Campaign AGENCY: WHITE64 for Consumers (B2C) AGENCY: The Hilton Creative Studio

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 31 HSMAI ADRIAN AWARDS 2.019 Silver DIGITAL MARKETING

Nassau Paradise Island Promotion Board Philadelphia Convention and Visitors South Dakota Department of Tourism ENTRY: Nassau Paradise Island Bureau ENTRY: Seasons of SoDak CATEGORY: Blog ENTRY: IMEX America Campaign CATEGORY: Social Media Campaign AGENCY: VERB Interactive CATEGORY: Tradeshow Marketing Cam- AGENCY: MMGY Global paign AGENCY: Karma Agency Nassau Paradise Island Promotion Board St. Regis Hotels & Resorts ENTRY: Nassau Paradise Island ENTRY: 2019 Sentebale ISPS Handa Polo CATEGORY: Website User Experience Plaza Cup Social Media Activation ENTRY: Rede Plaza | Midnight Sale AGENCY: VERB Interactive CATEGORY: Social Media/Social Network- CATEGORY: Integrated Market Campaign ing for Consumers (B2C) Pandemic Labs Newfoundland and Labrador Tourism AGENCY: Pmweb ENTRY: IcebergFinder.com AGENCY: CATEGORY: Integrated Market Campaign Temecula Creek Inn for Consumers (B2C) Resplendent Ceylon ENTRY: Temecula Creek Inn Facebook ENTRY: Resplendent Ceylon Instant Experience AGENCY: Target CATEGORY: Web Site CATEGORY: Social Media Campaign AGENCY: Antyra Solutions (Private) Lim- GCommerce Omni Hotels & Resorts AGENCY: ited ENTRY: Omni Hotels & Resorts Website Redesign Terranea Resort CATEGORY: Web Site Saint Kate The Arts Hotel ENTRY: TerraneaLife ENTRY: Saint Kate Art Tour App AGENCY: Arke Systems, LLC CATEGORY: Multimedia (podcasts, video,) CATEGORY: Digital Marketing Innovation AGENCY: Graydient Creative Omni Hotels & Resorts Terranea Resort ENTRY: Milestone and Omni Hotels Joint ENTRY: TerraneaLife submission on Milestone Presence Cloud San Francisco Travel Association CATEGORY: Video (MPC) Local Listings Management ENTRY: Why San Francisco is So Delicious CATEGORY: Search Marketing Strategy CATEGORY: Multimedia (Video, Flash, Terranea Resort AGENCY: Milestone Inc. Animation) Series ENTRY: TerraneaLife CATEGORY: Web Site Othon Santa Monica Travel & Tourism Complete Guide to Street Art Mu- ENTRY: Othon Hotels | AdWords ENTRY: Terranea Resort rals in Santa Monica CATEGORY: Web Ad ENTRY: Holiday Traditions at Terranea CATEGORY: Mapping & Location Marketing AGENCY: Pmweb CATEGORY: Contest/Sweepstakes

Sawgrass Marriott Golf Resort & Spa OTO Development Texas Department of Economic Develop- ENTRY: THE PLAYERS Championship Social ENTRY: Burbank Drink of ment & Tourism Media Campaign the Month ENTRY: Travel Texas Website CATEGORY: Geo-Targeted Campaign CATEGORY: Social Media Campaign CATEGORY: Web Site AGENCY: BCV Social Parq Vancouver The Beaches of Fort Myers & Sanibel ENTRY: Parq Vancouver South Carolina Department of Parks, ENTRY: National Geographic Brand Partner- Recreation and Tourism ship CATEGORY: Web Site ENTRY: DiscoverSouthCarolina.com Integrated Market Campaign AGENCY: VERB Interactive CATEGORY: CATEGORY: Web Site for Consumers (B2C) AGENCY: MMGY Global South Dakota Department of Tourism ENTRY: TravelSouthDakota.com CATEGORY: Web Site AGENCY: Miles Partnership

32 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL silver HSMAI ADRIAN AWARDS 2.019 DIGITAL MARKETING

The Beaches of Fort Myers & Sanibel The StateView Hotel Visit Irving ENTRY: Weather Triggered Campaign ENTRY: The StateView Hotel Website ENTRY: SXSW Social Mosaic- A Billboard- CATEGORY: Geo-Targeted Campaign CATEGORY: Web Site Sized Work of Art Created in Real-Time AGENCY: MMGY Global AGENCY: Fuel CATEGORY: Tradeshow Marketing Cam- paign The Don CeSar Traverse City Tourism ENTRY: The Don CeSar Collections Ad ENTRY: Traverse City Hotels and Accommo- Visit Jacksonville Campaign dations Campaign ENTRY: Visit Jacksonville Website Design & Development CATEGORY: Social Media/Social Network- CATEGORY: Integrated Market Campaign ing for Consumers (B2C) CATEGORY: Web Site AGENCY: BCV Social AGENCY: TwoSix Digital AGENCY: Tempest Interactive Media

The Nautical Beachfront Resort Uptown Suites Visit Rancho Cordova ENTRY: The Nautical Beachfront Resort ENTRY: Uptown Suites Extended Stay - ENTRY: Visit Rancho Cordova Travel Mar- Paid Search 2019 Temporary Housing Campaign keting Campaign CATEGORY: Search Marketing Strategy CATEGORY: Web Ad Series CATEGORY: Search Marketing Strategy AGENCY: GCommerce AGENCY: Fuel AGENCY: Tempest Interactive Media

The Omni Homestead Resort Viceroy Hotel Group Visit San Antonio ENTRY: Beyond the Tower, The Omni ENTRY: Viceroy Hotel Group Instagram ENTRY: Visit San Antonio Destination Homestead’s original podcast Story Ad for Spring Campaign Website CATEGORY: Multimedia (Video, Flash, CATEGORY: Social Media/Social Network- CATEGORY: Web Site Animation) Series ing AGENCY: The Atkins Group AGENCY: NextGuest The Red Lion Inn Visit Santa Barbara ENTRY: The Red Lion Inn Paid Search Viceroy Hotel Group ENTRY: Santa Barbara: Like a Local Video CATEGORY: Search Marketing Strategy ENTRY: Viceroy Hotel Group Spring Cam- Series AGENCY: GCommerce paign CATEGORY: Multimedia (Video, Flash, CATEGORY: Integrated Market Campaign Animation) Series for Consumers (B2C) Sparkloft Media The Ritz-Carlton AGENCY: ENTRY: Stellar Dining Series by The Ritz- AGENCY: NextGuest Carlton Visit South Walton CATEGORY: NEW: Experiential Visit Austin ENTRY: South Walton, Florida Website ENTRY: Visit Austin Website CATEGORY: Web Site The Ritz-Carlton Hotel Company, LLC CATEGORY: Web Site AGENCY: Zehnder Communications ENTRY: The Stay AGENCY: Simpleview CATEGORY: Social Media Campaign Visit Tampa Bay AGENCY: Pandemic Labs Visit Berkeley ENTRY: Tampa Memory Makers ENTRY: Visit Berkeley Website Design & CATEGORY: Webcast Series Development The Ritz-Carlton Hotel Company, LLC ENTRY: The Stay CATEGORY: Web Site VisitGreenvilleSC CATEGORY: NEW: Experiential AGENCY: Tempest Interactive Media ENTRY: Harlem Globetrotters Trick Shot AGENCY: Pandemic Labs CATEGORY: Social Media/Social Network- Visit Huntington Beach - Surf City USA ing Visit Huntington Beach, CA - In- The Ritz-Carlton Hotel Company, LLC ENTRY: ENTRY: The California Inspiration Tour with creasing Conversions 61% VisitGreenvilleSC Meagan Morrison CATEGORY: Search Marketing Strategy ENTRY: Harlem Globetrotters Trick Shot CATEGORY: NEW: Experiential AGENCY: Net Conversion CATEGORY: Video AGENCY: Pandemic Labs

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 33 HSMAI ADRIAN AWARDS 2.019 Silver DIGITAL MARKETING

Wyndham Hotels & Resorts ENTRY: Wingate by Wyndham #ByDayBy- Night CATEGORY: Social Media/Social Network- ing

Wyndham Hotels & Resorts, Inc. ENTRY: Baseball for Days CATEGORY: Social Media Campaign AGENCY: Questus

Wyndham Rewards ENTRY: Wyndham Rewards Member On- boarding CATEGORY: Loyalty Series

Wyndham Rewards ENTRY: Wyndham Rewards Evolution Social Media Campaign CATEGORY: Social Media Campaign

The ARIA Campus and MGM Resorts International congratulate Tony Yousfi on being a recipient of HSMAI’s Top 25 Most Extraordinary Minds.

TONY YOUSFI Vice President of Sales ARIA Resort & Casino and Vdara Hotel & Spa

34 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL Aria.com Vdara.com bronze HSMAI ADRIAN AWARDS 2.019 DIGITAL MARKETING

Ahau Collection Best Western Hotels & Resorts Best Western Hotels & Resorts ENTRY: The Ahau Collection ENTRY: FameBit Campaign ENTRY: 2019 Disney Summer Digital Cam- CATEGORY: Web Site CATEGORY: Multimedia (Video, Flash, paign AGENCY: Milestone Inc. Animation) Series CATEGORY: Web Ad Series AGENCY: Ideas Collide & Initiative AGENCY: Ideas Collide & Initiative Amelia Island CVB ENTRY: Amelia Island Integrated Marketing Best Western Hotels & Resorts Best Western Hotels & Resorts Campaign ENTRY: Adam Sandoval Rides Across Utah’s ENTRY: 2019 Disney Summer Social Media CATEGORY: Integrated Market Campaign National Parks with Best Western Campaign for Consumers (B2C) CATEGORY: Social Media Campaign CATEGORY: Social Media Campaign AGENCY: Miles Partnership AGENCY: Ideas Collide AGENCY: Ideas Collide & Initiative

American Express Travel Best Western Hotels & Resorts Best Western Hotels & Resorts ENTRY: American Express Travel: 5X Points ENTRY: 2019 Spring Promotion ENTRY: Best Western Rewards Chatbot Programmatic Video CATEGORY: Integrated Market Campaign CATEGORY: Loyalty CATEGORY: Video for Consumers (B2C) AGENCY: Ideas Collide & Botco AGENCY: Ogilvy and Universal McCann (Af- AGENCY: Ideas Collide & Initiative filiates: Reprise and Cadreon, LLC.) Best Western Hotels & Resorts Best Western Hotels & Resorts ENTRY: 2019 Disney Summer Partnership American Express Travel ENTRY: 2018 Winter Promotion CATEGORY: Loyalty American Express Travel: Fine ENTRY: CATEGORY: Web Ad Series AGENCY: Ideas Collide & Initiative Hotels & Resorts Trigger Email AGENCY: Ideas Collide & Initiative CATEGORY: Email Cape Resorts The Sandbox Group, LLC. AGENCY: Best Western Hotels & Resorts ENTRY: Cape Resorts Website ENTRY: 2019 Summer Promotion CATEGORY: Web Site American Express Travel CATEGORY: Web Ad Series AGENCY: Miles Partnership American Express Travel: Paid ENTRY: AGENCY: Ideas Collide & Initiative Search Strategy Captain’s Quarters Resort CATEGORY: Search Marketing Strategy Best Western Hotels & Resorts ENTRY: Captain’s Quarters Resort Increases AGENCY: Universal McCann (Affiliates: ENTRY: Best Western Rewards Launches Mobile Conversion Rate by 146% Reprise and Cadreon, LLC.) Alert Program CATEGORY: Website User Experience CATEGORY: Loyalty AGENCY: Fuel American Express Travel AGENCY: Ideas Collide ENTRY: American Express Travel Interna- The ARIA Campus and tional Airline Program Email: Value Claim Cedar Rapids Tourism Office Test Best Western Hotels & Resorts ENTRY: Cedar Rapids Tourism Office Con- MGM Resorts International ENTRY: Best Western Arizona Short Form tent Marketing CATEGORY: Email Videos CATEGORY: Search Marketing Strategy congratulate Tony Yousfi on AGENCY: The Sandbox Group, LLC. CATEGORY: Video AGENCY: Tempest Interactive Media being a recipient of HSMAI’s AGENCY: Ideas Collide Best Western Hotels & Resorts Top 25 Most Extraordinary Minds. ENTRY: Watch Instagram Control Hey Na- Costa do Sauípe dine’s Canadian Voyage with Best Western Best Western Hotels & Resorts ENTRY: Costa do Sauipe | PromoWeek ENTRY: 2019 Spring Promotion E-mail Series CATEGORY: Social Media Campaign CATEGORY: CATEGORY: Loyalty Series Pmweb AGENCY: Ideas Collide AGENCY: AGENCY: Ideas Collide & Initiative TONY YOUSFI Best Western Hotels & Resorts Costa do Sauípe Vice President of Sales ENTRY: Costa do Sauipe | Email Template ARIA Resort & Casino and Vdara Hotel & Spa ENTRY: 2018 Fall Promotion Email CATEGORY: Web Ad Series CATEGORY: Pmweb AGENCY: Ideas Collide & Initiative AGENCY:

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 35 Aria.com Vdara.com HSMAI ADRIAN AWARDS 2.019 bronze DIGITAL MARKETING

Crystal Mountain Resort Island Vista Resort Marriott International ENTRY: Crystal Mountain Summer Hot ENTRY: Increased Ad Performance For ENTRY: : Road to 1000 Dates Promotion Island Vista CATEGORY: Integrated Market Campaign CATEGORY: Geo-Targeted Campaign CATEGORY: Search Marketing Strategy for Consumers (B2C) AGENCY: TwoSix Digital AGENCY: Fuel AGENCY: Catalyst Public Relations

Destination British Columbia Kiawah Island Golf Resort Marriott International ENTRY: Destination British Columbia ENTRY: Kiawah Island Golf Resort Website ENTRY: Paid Search for Marriott Bonvoy CATEGORY: Web Site CATEGORY: Web Site Launch AGENCY: VERB Interactive AGENCY: Dana Communications CATEGORY: Search Marketing Strategy

Discover Puerto Rico La Fonda on the Plaza Marriott International ENTRY: Discover Puerto Rico’s Digital Per- ENTRY: La Fonda on the Plaza Website ENTRY: The Shelbourne – An Autograph Col- ception Recovery Strategy Redesign lection Hotel (Marriott Branded) CATEGORY: Digital Marketing Innovation CATEGORY: Web Site CATEGORY: Web Site AGENCY: Miles Partnership AGENCY: NextGuest AGENCY: Milestone Inc.

Emerald Isle Realty Las Vegas Convention and Visitors Massanutten Resort ENTRY: Emerald Isle Realty Website User Authority ENTRY: Beat the Beach Experience & Optimization Program ENTRY: Las Vegas Insider - Training Program CATEGORY: Web Site CATEGORY: Website User Experience and Sales Companion AGENCY: Orange142 CATEGORY: Digital Marketing Innovation Meet Minneapolis, Convention and Visi- AGENCY: TravPRO mobile tors Association ENTRY: Meet Minneapolis Content Market- Hilton Head Island-Bluffton Chamber of ing Campaign Commerce Long Beach Convention and Visitors ENTRY: Hilton Head Island Bureau CATEGORY: Search Marketing Strategy CATEGORY: Video ENTRY: Long Beach CVB Content Marketing AGENCY: Tempest Interactive Media Campaign AGENCY: VERB Interactive CATEGORY: Search Marketing Strategy AGENCY: Tempest Interactive Media ENTRY: Theme Based, Dynamic and Tar- Hilton Head Island-Bluffton Chamber of geted Communications Commerce ENTRY: Hilton Head Island Tourism & Convention Board CATEGORY: E-mail Series CATEGORY: Mapping & Location Marketing ENTRY: Los Angeles Tourism & Convention Board AGENCY: VERB Interactive Monarch Beach Resort CATEGORY: Integrated Market Campaign ENTRY: The Taste for GDS and Travel Agents (B2B) Multimedia (Video, Flash, Hotel Jackson CATEGORY: ENTRY: Hotel Jackson Fall Campaign AGENCY: TravelClick, an Amadeus com- Animation) Series pany CATEGORY: Web Ad Series AGENCY: TravelClick, an Amadeus com- Naples, Marco Island and the Everglades pany Margaritaville Resort Orlando ENTRY: “Love Paradise” - Leisure Brand ENTRY: Margaritaville Orlando Social Media Video Launch Campaign CATEGORY: Video InterContinental Los Angeles Downtown CATEGORY: NEW: New Opening/Launch ENTRY: #LAElevated AGENCY: Paradise Advertising & Marketing AGENCY: BCV Social CATEGORY: Social Media Campaign Nassau Paradise Island Promotion Board ENTRY: Nassau Paradise Island Interstate Hotels & Resorts ENTRY: Hilton Burlington Lake Champlain - CATEGORY: Social Media/Social Network- Email Campaign ing CATEGORY: E-mail Series AGENCY: VERB Interactive

36 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL bronze HSMAI ADRIAN AWARDS 2.019 DIGITAL MARKETING

Nassau Paradise Island Promotion Board SHS - Digital Experience The Ritz-Carlton Hotel Company, LLC ENTRY: Nassau Paradise Island Bahamas ENTRY: Setai Hotels Website Redesign ENTRY: The Stay film series: Strangers’ Video Drives Island Visitation +26% CATEGORY: Website User Experience Reunion CATEGORY: Multimedia (Video, Flash, CATEGORY: Social Media/Social Network- Animation) Series ing South Dakota Department of Tourism AGENCY: Net Conversion ENTRY: Thundr Haptic Video AGENCY: Pandemic Labs CATEGORY: Mobile Marketing Plaza AGENCY: MMGY Global The Ritz-Carlton Hotel Company, LLC ENTRY: Rede Plaza | Opus Concert Sched- ENTRY: The California Inspiration Tour with ule Meagan Morrison Terranea Resort CATEGORY: Multi-Cultural ENTRY: Travel Tuesday CATEGORY: Social Media Campaign AGENCY: Pmweb CATEGORY: Social Media/Social Network- AGENCY: Pandemic Labs ing Ponte Vedra Resorts Ponte Vedra Inn & The Well The Well Club |The Lodge & Club Terranea Resort ENTRY: Ponte Vedra Resorts ENTRY: ENTRY: TerraneaLife CATEGORY: Web Site Search Marketing Strategy CATEGORY: CATEGORY: Multimedia (Video, Flash, AGENCY: VERB Interactive AGENCY: TravelClick, an Amadeus com- Animation) Series pany Triumph Hotels The Aruba Tourism Authority ENTRY: The Evelyn Hotel Portola Hotel & Spa ENTRY: Aruba goes “Local” in Grand CATEGORY: Web Site ENTRY: 22% Increase In Conversion Rates Central AGENCY: Milestone Inc. with Personalization CATEGORY: Social Media Campaign CATEGORY: Website User Experience AGENCY: Concept Farm Visit Anaheim NextGuest AGENCY: ENTRY: GrandTravel Trend Takes Off: Visit The Beaches of Fort Myers & Sanibel Anaheim Campaign Shares Millennials’ Preferred Hotels & Resorts ENTRY: Shore the Love Desire to Have Grandparents Preferred Hotels & Resorts Launch- ENTRY: CATEGORY: Social Media Campaign CATEGORY: Integrated Market Campaign es International Pineapple Week AGENCY: MMGY Global for Consumers (B2C) CATEGORY: Integrated Market Campaign for Consumers (B2C) The Resort at Pedregal Visit Seattle ENTRY: The Resort at Pedregal Website ENTRY: Open Studio Princess Cruises Redesign CATEGORY: Social Media Campaign ENTRY: Ocean Medallion Social Media Web Site AGENCY: PB& Campaign CATEGORY: AGENCY: NextGuest CATEGORY: Social Media/Social Network- ing Wyndham Hotels & Resorts ENTRY: Travelarge by Travelodge AGENCY: MMGY Global The Resort At Pedregal ENTRY: The Resort At Pedregal Anniversary CATEGORY: Social Media/Social Network- Campaign ing San Jose Convention & Visitors Bureau CATEGORY: Integrated Market Campaign AGENCY: Questus ENTRY: Sweet Summer Getaway for Consumers (B2C) CATEGORY: Contest/Sweepstakes AGENCY: NextGuest AGENCY: MMGY Global

The Ritz-Carlton Hotel Company, LLC sbe ENTRY: ‘Center 6’ Window Celebration on ENTRY: sbe Mondrian LA - 65% Higher Saks Fifth Avenue Return On Ad Spend CATEGORY: Social Media/Social Network- CATEGORY: Search Marketing Strategy ing Net Conversion AGENCY: AGENCY: Pandemic Labs

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 37 HSMAI ADRIAN AWARDS 2.019 gold ADVERTISING

Accor Best Western Hotels & Resorts Newfoundland and Labrador Tourism ENTRY: 31 Thank Yous ENTRY: Own the Road Campaign ENTRY: Place of Stories CATEGORY: CONTEST/SWEEPSTAKES- CATEGORY: RADIO-Consumer CATEGORY: COMPLETE CAMPAIGN (to in- Consumer/GroupSales/TravelTrade AGENCY: Ideas Collide & Initiative clude Positioning) -Consumer/Group Sales/ Travel Trade Target Accor Best Western Hotels & Resorts AGENCY: ENTRY: 31 Thank Yous ENTRY: IBM Watson Campaign CATEGORY: LOYALTY PROGRAM-Con- CATEGORY: Advertising Innovation Terranea Resort sumer Marketing Terranea Resort Holiday Brochures AGENCY: Ideas Collide & Initiative ENTRY: CATEGORY: BROCHURE - Consumer Accor Best Western Hotels & Resorts en Blanc ENTRY: ENTRY: 2019 Disney Summer Partnership Terranea Resort NEW: Experiential TerraneaLife Journal CATEGORY: CATEGORY: Youth ENTRY: Advertising Innovation AGENCY: Ideas Collide & Initiative CATEGORY: Amelia Island CVB ENTRY: Amelia Island’s New Visitor Guide The Aruba Tourism Authority Complete with Augmented Reality Technol- Discover Puerto Rico “Have We Met Yet?” - Discover ENTRY: Aruba & AFAR : The Happiness ogy ENTRY: Puerto Rico Brand Repositioning Project CATEGORY: BROCHURE - Consumer Advertising Innovation CATEGORY: COMPLETE CAMPAIGN (to in- CATEGORY: AGENCY: Miles Partnership clude Positioning) -Consumer/Group Sales/ AGENCY: Concept Farm Travel Trade American Express Travel The Aruba Tourism Authority Amex Travel Fine Hotels & Re- ENTRY: Emerald Coast Convention & Visitors ENTRY: Aruba goes “Local” in Grand sorts® 5X Membership Rewards® Launch Bureau Central Event ENTRY: 2019 Visitor Guide CATEGORY: NEW: Experiential LOYALTY PROGRAM-Con- CATEGORY: CATEGORY: BROCHURE - Consumer AGENCY: Concept Farm sumer Marketing AGENCY: Aqua Marketing & Communica- AGENCY: Ogilvy, UM, and Momentum tions, Inc. The Ritz-Carlton Worldwide ENTRY: Stellar Dining Series by The Ritz- Luray Caverns Carlton American Express Travel ENTRY: Puddles CATEGORY: NEW: New Opening/Launch ENTRY: Amex Travel Fine Hotels & Re- CATEGORY: TELEVISION - Consumer sorts® 5X Membership Rewards® Launch Event AGENCY: WHITE64 The Ritz-Carlton ENTRY: Stellar Dining Series by The Ritz- NEW: New Opening/Launch CATEGORY: Carlton Mote Marine Laboratory & Aquarium AGENCY: Momentum Worldwide, PMK, Come SEA For Yourself CATEGORY: NEW: Experiential Vowel, Ogilvy and UM ENTRY: CATEGORY: COMPLETE CAMPAIGN (to in- clude Positioning) -Consumer/Group Sales/ Visit Irving Baha Mar Travel Trade ENTRY: IRVING ROCKS: Showcasing ENTRY: Baha Mar Experiences Campaign AGENCY: Paradise Advertising & Marketing Irving’s layered landscape CATEGORY: COMPLETE CAMPAIGN (to in- CATEGORY: PRINT MEDIA-Group Sales/ clude Positioning) -Consumer/Group Sales/ Meetings Travel Trade Newfoundland and Labrador Tourism ENTRY: A Tangled Tale AGENCY: ModOp CATEGORY: TELEVISION - Consumer Visit Tampa Bay Visit Tampa Bay Pioneers Regional AGENCY: Target ENTRY: Best Western Hotels & Resorts London Campaign ENTRY: YouTube Director Mix Campaign CATEGORY: Global CATEGORY: Advertising Innovation AGENCY: Ideas Collide & Initiative

38 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL gold HSMAI ADRIAN AWARDS 2.019 ADVERTISING

VisitGreenvilleSC ENTRY: “yeah, that”: The 2019 Official Visi- tor’s Guide to Greenville, SC CATEGORY: BROCHURE - Consumer

VisitPITTSBURGH ENTRY: VisitPITTSBURGH Official Visitors Guide CATEGORY: BROCHURE - Consumer AGENCY: ocreations

Wyndham Rewards ENTRY: Wyndham Rewards Program Evolu- tion CATEGORY: LOYALTY PROGRAM-Member Marketing

Another Record-Setting Year

Congratulations to Best Western® Hotels & Resorts on 75 Adrian Awards in 2020. Ideas Collide is proud of being your trusted marketing partner for over 15 years.

ideascollide.com

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 39 HSMAI ADRIAN AWARDS 2.019 silver ADVERTISING

Accor Hilton Rosen Hotels & Resorts ENTRY: Elite Experiences ENTRY: Hilton Honors American Express ENTRY: Rosen Reveal Magazine CATEGORY: LOYALTY PROGRAM-Member Co-Brand Direct Mail CATEGORY: ON PROPERTY/IN FLIGHT- Marketing CATEGORY: DIRECT MAIL - Consumer Consumer, Group Sales or Travel Trade AGENCY: WHITE64 AGENCY: DPR All Suites by Hilton (Embassy Suites, Homewood Suites, Home2 Suites) Hong Kong Tourism Board Sarawak Tourism Board ENTRY: Jonathan Scott Partnership and ENTRY: Dominating Seatrade 2019 ENTRY: Sarawak More to Discover Sweepstakes CATEGORY: TRADESHOW MARKETING CATEGORY: COMPLETE CAMPAIGN (to in- CATEGORY: CONTEST/SWEEPSTAKES- clude Positioning) -Consumer/Group Sales/ Consumer/GroupSales/TravelTrade Travel Trade Luray Caverns GSD&M AGENCY: ENTRY: Explorer AGENCY: ISC Innovators CATEGORY: TELEVISION - Consumer American Express Travel AGENCY: WHITE64 Sonoma County Tourism ENTRY: Amex Travel Fine Hotels & Re- ENTRY: Sonoma County Tourism | Life sorts® 5X Membership Rewards® Launch Opens Up Campaign Event Micato Safaris ENTRY: 2019 Micato Safaris Brochure CATEGORY: NEW: New Opening/Launch CATEGORY: NEW: Experiential CATEGORY: BROCHURE - Travel Trade AGENCY: MMGY Global AGENCY: Momentum Worldwide, PMK, Vowel and Ogilvy AGENCY: Micato Safaris South Dakota Department of Tourism ENTRY: Rushmore on Tour Naples, Marco Island and the Everglades AMResorts CATEGORY: NEW: Experiential ENTRY: ET Integration ENTRY: “Love Paradise” Winter Campaign AGENCY: MMGY Global CATEGORY: TELEVISION-Consumer CATEGORY: COMPLETE CAMPAIGN (to in- clude Positioning) -Consumer/Group Sales/ Travel Trade South Dakota Department of Tourism Atlanta Convention & Visitors Bureau ENTRY: “Great Faces, Great Places” 2018 ATL Flycycle AGENCY: Paradise Advertising & Marketing ENTRY: Print Campaign TRADESHOW MARKETING CATEGORY: PRINT MEDIA - Consumer Nebraska Tourism CATEGORY: AGENCY: Green Media Works,Inc. ENTRY: Pushing Tourism Can Be Really AGENCY: Lawrence & Schiller Hard. Best Western Hotels & Resorts CATEGORY: COMPLETE CAMPAIGN (to in- The Aruba Tourism Authority ENTRY: Own the Road Campaign clude Positioning) -Consumer/Group Sales/ ENTRY: Aruba : Double Play 2 Double Hap- CATEGORY: Signage - Outdoor/Transient Travel Trade piness Sweeps AGENCY: Ideas Collide & Initiative CATEGORY: CONTEST/SWEEPSTAKES- Nebraska Tourism Commission Consumer/GroupSales/TravelTrade Discover Puerto Rico ENTRY: “Honestly, It’s Not for Everyone” AGENCY: Concept Farm ENTRY: The Power of Puerto Rico Nebraska State Travel Guide CATEGORY: DVD/CD/VIDEO Consumer/ CATEGORY: MAGAZINE OR NEWSPAPER The Aruba Tourism Authority Group Sales/Travel Trade -Consumer ENTRY: Aruba Local All-Star Xander Bo- AGENCY: Miles Partnership gaerts CATEGORY: COMPLETE CAMPAIGN (to in- ENTRY: DreamSpace Punta Gorda/Englewood Beach Visitor & clude Positioning) -Consumer/Group Sales/ CATEGORY: NEW: Experiential Convention Bureau Travel Trade AGENCY: GSD&M ENTRY: 2019 Adventure Guide AGENCY: Concept Farm CATEGORY: BROCHURE - Consumer Fairmont Grand Del Mar AGENCY: Aqua Marketing & Communica- ENTRY: Winter Wonderland at the Grand tions, Inc. CATEGORY: NEW: Experiential

40 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL silver HSMAI ADRIAN AWARDS 2.019 ADVERTISING

The Beaches of Fort Myers & Sanibel Visit Tampa Bay VisitPITTSBURGH ENTRY: Groups/Meetings Campaign ENTRY: Tampa Bay’s Multicultural Guide ENTRY: Pull Up a Chair, You are Welcomed CATEGORY: PRINT MEDIA-Group Sales/ CATEGORY: BROCHURE - Group Sales/ Here. Meetings Meetings CATEGORY: DVD/CD/VIDEO Consumer/ AGENCY: MMGY Global Group Sales/Travel Trade Visit Tampa Bay Wyndham Hotels & Resorts Visit Irving ENTRY: Tampa’s Treasure Collection - ENTRY: 10 Minutes from a Hotel By Wyn- ENTRY: SXSW Social Mosaic- A Billboard- Florida’s First Tourism Marketing District dham Sized Work of Art Created in Real-Time CATEGORY: BROCHURE - Group Sales/ CATEGORY: COMPLETE CAMPAIGN (to CATEGORY: TRADESHOW MARKETING Meetings include Positioning) -Consumer/Group Sales/Travel Trade Visit City Beach VisitGreenvilleSC ENTRY: Make it Your Real. Fun. Beach. ENTRY: ACC Baseball Bid Wyndham Hotels & Resorts CATEGORY: DIRECT MAIL - Group Sales/ CATEGORY: COMPLETE CAMPAIGN (to Trademark Collection by Wyndham Meetings ENTRY: include Positioning) -Consumer/Group Brand Positioning Sales/Travel Trade CATEGORY: REPOSITIONING-Consumer/ VisitGreenvilleSC Group Sales/Travel Trade Visit Santa Barbara ENTRY: “That’s My Greenville” Brand Cam- ENTRY: Santa Barbara Augmented Reality paign TV Series Wyndham Hotels & Resorts Experience CATEGORY: TELEVISION-Consumer ENTRY: Moda: The Evolution of Microtel by CATEGORY: NEW: Experiential Wyndham Sparkloft Media VisitGreenvilleSC AGENCY: CATEGORY: NEW: New Opening/Launch ENTRY: “That’s My Greenville” Brand Cam- paign Print Series Visit Tampa Bay Wyndham Rewards Daydream to Tampa Bay - Make It CATEGORY: PRINT MEDIA - Consumer ENTRY: ENTRY: Travel the World with Wyndham Tampa Bay Rewards RADIO-Consumer CATEGORY: CATEGORY: CONTEST/SWEEPSTAKES- Consumer/GroupSales/TravelTrade

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 41 HSMAI ADRIAN AWARDS 2.019 bronze ADVERTISING

360 Chicago Greater Palm Springs CVB Visit Santa Barbara ENTRY: 360 CHICAGO ENTRY: Summer Chill ENTRY: The Santa Barbara Effect Campaign CATEGORY: COMPLETE CAMPAIGN (to in- CATEGORY: TELEVISION-Consumer CATEGORY: COMPLETE CAMPAIGN (to in- clude Positioning) -Consumer/Group Sales/ clude Positioning) -Consumer/Group Sales/ Travel Trade Travel Trade Lake County, Illinois Convention & Visi- AGENCY: Point B Communications tors Bureau AGENCY: Greenhaus ENTRY: Visit Lake County Radio Spot - Whistlitis Accor Visit Tampa Bay ENTRY: MGallery Activation CATEGORY: RADIO-Consumer ENTRY: Norwich City Soccer Takeover CATEGORY: NEW: Experiential AGENCY: Davis Harrison Dion CATEGORY: NEW: Experiential

Accor Monarch Beach Resort Visit Vacaville ENTRY: 31 Thank Yous ENTRY: Chilluxe Campaign ENTRY: Visit Vacaville Print Campaign CATEGORY: LOYALTY PROGRAM-Member CATEGORY: COMPLETE CAMPAIGN (to in- CATEGORY: REPOSITIONING-Consumer/ Marketing clude Positioning) -Consumer/Group Sales/ Group Sales/Travel Trade Travel Trade AGENCY: FourthIdea Accor AGENCY: Mering ENTRY: Elite Experiences VisitGreenvilleSC CATEGORY: LOYALTY PROGRAM-Consum- One Liberty Observation Deck ENTRY: Liberty Bridge Maintenance Project er Marketing ENTRY: One Liberty Observation Deck CATEGORY: Signage - Outdoor/Transient CATEGORY: COMPLETE CAMPAIGN (to in- clude Positioning) -Consumer/Group Sales/ American Express Travel VisitPITTSBURGH Travel Trade ENTRY: American Express Travel: 2019 ENTRY: Pull Up a Chair, You are Welcomed Magalog AGENCY: Point B Communications Here. CATEGORY: PRINT MEDIA - Consumer CATEGORY: COMPLETE CAMPAIGN (to in- AGENCY: Sarankco, LLC. South Dakota Department of Tourism clude Positioning) -Consumer/Group Sales/ ENTRY: South Dakota Presents Deadwood Travel Trade Best Western Hotels & Resorts CATEGORY: COMPLETE CAMPAIGN (to in- ENTRY: 2019 Disney Summer In-Property clude Positioning) -Consumer/Group Sales/ Wyndham Hotels & Resorts Campaign Travel Trade ENTRY: 10 Minutes from a Hotel By Wyn- CATEGORY: ON PROPERTY/IN FLIGHT- AGENCY: MMGY Global dham Consumer, Group Sales or Travel Trade CATEGORY: TELEVISION - Consumer AGENCY: Ideas Collide & Initiative The Aruba Tourism Authority ENTRY: Authentic Aruba : Sales Brochure Wyndham Hotels and Resorts Cayman Islands Department of Tourism CATEGORY: BROCHURE - Group Sales/ ENTRY: Tonight La Quinta Tomorrow You ENTRY: Dream in Cayman Meetings Triumph CATEGORY: COMPLETE CAMPAIGN (to in- AGENCY: Concept Farm CATEGORY: TELEVISION - Consumer clude Positioning) -Consumer/Group Sales/ Travel Trade Visit Panama City Beach Wyndham Rewards AGENCY: The Richards Group ENTRY: Decor By The Shore ENTRY: Wyndham Rewards Program Evolu- CATEGORY: BROCHURE - Consumer tion Coastal Mississippi CATEGORY: LOYALTY PROGRAM-Consum- er Marketing ENTRY: Coastal Mississippi “The Secret Visit Santa Barbara Coast” ENTRY: The Santa Barbara Effect Campaign CATEGORY: TELEVISION-Consumer - Travel & Leisure Cover Wraps AGENCY: PETERMAYER CATEGORY: DIRECT MAIL -Group Sales/ Meetings AGENCY: Greenhaus

42 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL HSMAI ADRIAN AWARDS 2.019 gold PUBLIC RELATIONS

Abercrombie & Kent Antoine’s Best Western Hotels & Resorts ENTRY: Abercrombie & Kent and Sanctuary ENTRY: New Orleans Tricentennial Dinner ENTRY: HospitalityTech.com; Best Western Retreats Lead the Way on ’s Long- at Antoine’s Hotels & Resorts Acquires AutoClerk Awaited Resurgence CATEGORY: SPECIAL EVENT CATEGORY: FEATURE PLACEMENT ON- CATEGORY: RE-LAUNCH OF EXISTING AGENCY: PETERMAYER PR LINE - Trade Media PRODUCT AGENCY: Hemsworth Communications AGENCY: Laura Davidson Public Relations Baha Mar ENTRY: Launch of Baha Mar Resort Destina- Blackberry Mountain Accor tion ENTRY: Travel + Leisure ENTRY: MGallery Activation CATEGORY: NEW OPENING/LAUNCH CATEGORY: FEATURE PLACEMENT PRINT CATEGORY: SPECIAL EVENT AGENCY: Parasol - Consumer Magazine or Newspaper AGENCY: Baltz & Company Accor Baha Mar ENTRY: Sofitel en Blanc ENTRY: Global Search for Baha Mar Chief Borgata Hotel Casino & Spa CATEGORY: MARKETING PROGRAM- Flamingo Officer ENTRY: Reinforcing Borgata As The Enter- Consumer CATEGORY: NEW - Experiential tainment Hub of the East Coast AGENCY: Parasol CATEGORY: SPECIAL EVENT Accor AGENCY: MMGY NJF Sofitel en Blanc ENTRY: Barbados Tourism Marketing Inc. CATEGORY: NEW - Experiential ENTRY: Year of Culinary Experiences Cam- British Virgin Islands Tourism Board paign ENTRY: Travel + Leisure’s Annual Caribbean Accor CATEGORY: NEW OPENING/LAUNCH Issue Cover Story ENTRY: MGallery Activation AGENCY: Development Counsellors Inter- CATEGORY: FEATURE PLACEMENT PRINT CATEGORY: NEW - Experiential national - Consumer Magazine or Newspaper AGENCY: MMGY NJF American Express Travel BENCHMARK, a global hospitality com- ENTRY: Amex Travel Fine Hotels & Re- pany CheapCaribbean.com sorts® 5X Membership Rewards® Launch ENTRY: Benchmark’s Top Ten Dining Trends ENTRY: Membership Program Skyrockets Event for 2019 With Celebration of Teachers CATEGORY: NEW - Experiential CATEGORY: FEATURE PLACEMENT ON- CATEGORY: LOYALTY PROGRAM-CON- AGENCY: Momentum Worldwide, PMK LINE - Trade Media SUMER and Vowel AGENCY: Ken Ellens Communications AGENCY: MMGY NJF

American Express Travel Best Western Hotels & Resorts Conrad Rangali Island ENTRY: Amex Travel Fine Hotels & Re- ENTRY: LodgingMagazine.com; Back to Ba- ENTRY: Conrad Maldives Rangali Island sorts® 5X Membership Rewards® Launch sics: Elevating the Guest Experience Starts Goes Greener Event with Mastering the Essentials CATEGORY: FEATURE PLACEMENT ON- CATEGORY: LOYALTY PROGRAM-CON- CATEGORY: FEATURE PLACEMENT ON- LINE - Consumer Media SUMER LINE - Trade Media AGENCY: The Brandman Agency AGENCY: Momentum Worldwide, PMK AGENCY: Hemsworth Communications and Vowel Contiki Best Western Hotels & Resorts ENTRY: #VoteWithNoRegrets AMResorts ENTRY: HospitalityTech.com HT EXCLUSIVE CATEGORY: PUBLIC AFFAIRS/PSA’s ENTRY: Breathless Resorts & Spas owns the Best Western COO Chats with HT About Its AGENCY: The Decker/Royal Agency ‘Celebration Vacation’ to reset brand image VR Staff Training Program CATEGORY: RE-LAUNCH OF EXISTING CATEGORY: FEATURE PLACEMENT ON- PRODUCT LINE - Trade Media AGENCY: rbb Communications AGENCY: Hemsworth Communications

44 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL gold HSMAI ADRIAN AWARDS 2.019 PUBLIC RELATIONS

Destination New South Wales Grenada Tourism Authority I LOVE NY / New York State Division of ENTRY: A Flurry of Epic Broadcast Cover- ENTRY: Grenada - Still Lazy After All These Tourism age for Regional New South Wales Years ENTRY: I LOVE NY Celebrates WorldPride CATEGORY: FEATURE PLACEMENT CATEGORY: FEATURE PLACEMENT PRINT All Month Long TELEVISION - Consumer Magazine or Newspaper CATEGORY: LGBT AGENCY: LDPR AGENCY: Zapwater Communications, Inc. AGENCY: Finn Partners

Discover Dominica Authority Guadalajara Tourism Inovtravel/ Azores Getaways ENTRY: Travel + Leisure Cover ENTRY: HERE Magazine: Gravitating to ENTRY: How Nine Islands Off The Coast Of CATEGORY: FEATURE PLACEMENT PRINT Guadalajara Portugal Became An “Untapped” Culinary - Consumer Magazine or Newspaper CATEGORY: FEATURE PLACEMENT PRINT Haven In The Shadow Of Europe’s Most Popular Destination AGENCY: MMGY Myriad - Consumer Magazine or Newspaper AGENCY: PHG Consulting CATEGORY: NEW - Experiential AGENCY: Laura Davidson Public Relations Discover Puerto Rico ENTRY: #CoverTheProgress CATEGORY: CRISIS COMMUNICATION/ ENTRY: Hampton by Hilton & Alfonso Ri- Island of Hawaii Visitors Bureau RECOVERY COMMUNICATION beiro Launch Real Travel Road Trip Hotline ENTRY: Kilauea Volcano Eruption Impact on Hawaii Island Tourism AGENCY: Ketchum CATEGORY: FEATURE PLACEMENT TELEVISION CATEGORY: CRISIS COMMUNICATION/ Coyne PR RECOVERY COMMUNICATION Discover Your AGENCY: Anthology Marketing Group ENTRY: A Neapolitan Story with Discover AGENCY: Your Italy Hilton CATEGORY: FEATURE PLACEMENT PRINT ENTRY: DoubleTree by Hilton’s Cookies in Island of Hawaii Visitors Bureau and - Consumer Magazine or Newspaper Space County of Hawaii ENTRY: Live Pono: Hawaii Island Launches AGENCY: DDPR CATEGORY: MARKETING PROGRAM- Consumer the Pono Pledge CATEGORY: COMMUNITY SERVICE/SO- DuVine Cycling + Adventure Co. CIAL RESPONSIBILITY ENTRY: Journey Between The Handle- Hilton Anthology Marketing Group bars—And One Company’s Quest To ENTRY: Hilton Cleans the World with Mas- AGENCY: Inspire Travel On Two Wheels sive Soap Recycling Effort CATEGORY: NEW - Experiential CATEGORY: COMMUNITY SERVICE/SO- JW Marriott El Convento Cusco ENTRY: FaceTime Love Gram from Pan- Laura Davidson Public Relations CIAL RESPONSIBILITY AGENCY: chita the Alpaca AGENCY: rbb Communications CATEGORY: SPECIAL EVENT Fairmont Grand Del Mar AGENCY: Diamond Public Relations ENTRY: Winter Wonderland at the Grand Hilton Signia Hilton Brand Launch CATEGORY: SPECIAL EVENT ENTRY: CATEGORY: NEW OPENING/LAUNCH Long Beach Convention & Visitors Bureau AGENCY: Edelman Fairmont Grand Del Mar ENTRY: CNN, “Long Beach, CA: More than ENTRY: Winter Wonderland at the Grand L.A.’s kid brother” CATEGORY: NEW - Experiential Hostelling International USA CATEGORY: FEATURE PLACEMENT ON- Sleep For Peace: The Peace Post- ENTRY: LINE - Consumer Media card Project Finnair AGENCY: Development Counsellors Multi-Cultural ENTRY: From Sand to Snow: Finnair CATEGORY: International Launches Nonstop Service from LAX to AGENCY: Wanderful HEL Marriott International CATEGORY: NEW OPENING/LAUNCH Houston First Corporation ENTRY: Marriott Bonvoy Global Launch ENTRY: Space City’ Blasts Off For The 50th AGENCY: Zapwater Communications, Inc. CATEGORY: RE-LAUNCH OF EXISTING Moon Landing Anniversary PRODUCT CATEGORY: SPECIAL EVENT AGENCY: TURNER PR

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 45 HSMAI ADRIAN AWARDS 2.019 gold PUBLIC RELATIONS

Marriott International Ocean House Rockford Area Convention & Visitors ENTRY: Marriott x Manchester United ENTRY: Women + Wine: @WhatsGaby- Bureau CATEGORY: PARTNERSHIP WITH MAJOR Cookin Stirs Up Appetites in Rhode Island ENTRY: “Rockford, I Apologize!” - Travel BRAND (national or local) CATEGORY: Influencer Marketing Weekly Online AGENCY: Laura Davidson Public Relations CATEGORY: FEATURE PLACEMENT ON- LINE - Trade Media Marriott International AGENCY: Development Counsellors Inter- ENTRY: Marriott Bonvoy Global Launch Palmer House, a Hilton Hotel national CATEGORY: Global ENTRY: Dorothy Olsen’s Return to The Empire Room MCR and MORSE Development CATEGORY: SPECIAL EVENT Royal Caribbean International ENTRY: Perfect Day at CocoCay: The Ulti- ENTRY: Up, Up and Away with TWA Hotel AGENCY: The Brandman Agency mate in Thrill and Chill CATEGORY: MARKETING PROGRAM- Consumer CATEGORY: RE-LAUNCH OF EXISTING Percepture / New Orleans & Company PRODUCT AGENCY: BerlinRosen ENTRY: The Big Easy Turns 300 AGENCY: Weber Shandwick CATEGORY: SPECIAL EVENT MCR and MORSE Development AGENCY: Percepture ENTRY: Up, Up and Away with TWA Hotel Royal Caribbean International ENTRY: Symphony of the Seas: The New NEW OPENING/LAUNCH CATEGORY: Preferred Hotels & Resorts Ship Topping The Charts AGENCY: BerlinRosen ENTRY: A Preferred Journey: Luxury Travel CATEGORY: NEW OPENING/LAUNCH Advisor Cover Feature AGENCY: Weber Shandwick Montgomery Area Chamber of Com- CATEGORY: FEATURE PLACEMENT PRINT merce - Trade Publication ENTRY: The Equal Justice Initiative’s Saba National Memorial for Peace and Justice & ENTRY: The Greatest Little Island You Never Raffles Heard Of Legacy Museum ENTRY: Raffles Singapore Global Reopen- CATEGORY: NEW OPENING/LAUNCH ing Exclusive CATEGORY: FEATURE PLACEMENT ON- LINE - Consumer Media AGENCY: Lou Hammond Group CATEGORY: FEATURE PLACEMENT ON- LINE - Consumer Media AGENCY: DDPR Natural Selection Safaris AGENCY: The Brandman Agency ENTRY: Shipwreck Lodge Hits the Shores of Shinola Hotel ENTRY: Helping Fuel Detroit’s Revitalization Skeleton Coast, Namibia Riviera Nayarit Convention & Visitors NEW OPENING/LAUNCH CATEGORY: NEW OPENING/LAUNCH Bureau CATEGORY: AGENCY: IMAGINE PR ENTRY: Bloomberg - ’s Riviera AGENCY: MMGY NJF Nayarit Primed to Be the Next Big ‘It’ Destination New York’s Hotel Pennsylvania Sofitel New York ENTRY: Hosting VIPets & A Royal Pup-tial CATEGORY: FEATURE PLACEMENT ON- ENTRY: The Suite Life: Sofitel New York Wedding for the Westminster Dog Show LINE - Consumer Media Gives Its Regards To Broadway Canine Guests AGENCY: Newlink CATEGORY: MARKETING PROGRAM- CATEGORY: SPECIAL EVENT Consumer AGENCY: LMA Communications Inc. Rockford Area Convention & Visitors AGENCY: Mower Bureau ENTRY: Rockford is making a comeback Super 8 by Wyndham Ocean House and so is the city’s pride - Chicago Tribune ENTRY: The Fondue Express gondola drops ENTRY: Super 8 ROADM8 anchor at Ocean House CATEGORY: FEATURE PLACEMENT ON- CATEGORY: NEW - Experiential LINE - Consumer Media CATEGORY: SPECIAL EVENT AGENCY: Development Counsellors Inter- Laura Davidson Public Relations Terranea Resort AGENCY: national ENTRY: Terranea Resort Food & Wine Fea- ture Placement CATEGORY: FEATURE PLACEMENT ON- LINE - Consumer Media

46 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL gold HSMAI ADRIAN AWARDS 2.019 PUBLIC RELATIONS

The Beaches of Fort Myers & Sanibel The St. Regis Aspen Resort Ventura Visitors & Convention Bureau ENTRY: Red Tide Crisis ENTRY: Travel + Leisure Announces the St. ENTRY: Painting the Town CATEGORY: CRISIS COMMUNICATION/ Regis Aspen’s New Hire... a dog named CATEGORY: NEW - Experiential Kitty RECOVERY COMMUNICATION AGENCY: Ventura Visitors & Convention AGENCY: MMGY Global CATEGORY: FEATURE PLACEMENT ON- Bureau LINE - Consumer Media MFA, A Finn Partners Company The Colorado Tourism Office AGENCY: Visit California ENTRY: Feature Placement: ENTRY: Dream Drive Explorers Wanted - A Great Escape to The Swag CATEGORY: CRISIS COMMUNICATION/ Colorado ENTRY: The Swag RECOVERY COMMUNICATION CATEGORY: FEATURE PLACEMENT ON- CATEGORY: FEATURE PLACEMENT PRINT LINE - Consumer Media - Consumer Magazine or Newspaper Visit Finland AGENCY: Werner Public Relations, Inc. ENTRY: Destination Dining: Finland Emerg- The James New York – NoMad es as the Culinary Capital of the Nordics ENTRY: Breaking Through the Rainbow The Walt Disney World Swan and Dol- CATEGORY: FEATURE PLACEMENT ON- CATEGORY: LGBT phin Resort LINE - Consumer Media AGENCY: MMGY NJF ENTRY: Cover Story on Exhibit City News AGENCY: Zapwater Communications, Inc. for Walt Disney World Swan and Dolphin Resort The National WWII Museum Visit Huntington Beach – Surf City USA FEATURE PLACEMENT PRINT ENTRY: CNN Feature Segment on The CATEGORY: ENTRY: LA Magazine, “Chairman of the National WWII Museum’s Historic Cruises - Trade Publication Board” TJM Communications, Inc. CATEGORY: FEATURE PLACEMENT TELE- AGENCY: CATEGORY: FEATURE PLACEMENT PRINT VISION - Consumer Magazine or Newspaper AGENCY: MMGY NJF Travel Michigan AGENCY: Development Counsellors Inter- ENTRY: Pure Sounds of Michigan national CATEGORY: Public Relations Innovation The National WWII Museum ENTRY: Landing the Front Page Cover Story AGENCY: Weber Shandwick Visit North Carolina & Discover South of The New York Times Carolina CATEGORY: FEATURE PLACEMENT PRINT Tribute Portfolio Hotels ENTRY: #CAREolinas - Consumer Magazine or Newspaper ENTRY: Tribute Portfolio Hotels x The Pan- CATEGORY: CRISIS COMMUNICATION/ AGENCY: MMGY NJF tone Pantry RECOVERY COMMUNICATION CATEGORY: PARTNERSHIP WITH MAJOR AGENCY: Luquire George Andrews BRAND (national or local) The National WWII Museum ENTRY: Owning an Entire News Cycle: D- Visit Philadelphia Day With The National WWII Museum U River Cruises ENTRY: Philadelphia Pioneers On The Road CATEGORY: SPECIAL EVENT ENTRY: U River Cruises Partners with The To Stonewall League AGENCY: MMGY NJF CATEGORY: LGBT CATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local) The National WWII Museum Visit Seattle The Decker/Royal Agency ENTRY: The Historian Becomes the Co- AGENCY: ENTRY: AFAR, How to Visit Seattle’s Top Anchor on CBS Museums for Half the Price This Month CATEGORY: FEATURE PLACEMENT TELE- Uganda Tourism Board CATEGORY: FEATURE PLACEMENT ON- VISION ENTRY: Marin Magazine: Encountering LINE - Consumer Media Uganda’s Gorillas AGENCY: MMGY NJF AGENCY: Development Counsellors Inter- CATEGORY: FEATURE PLACEMENT PRINT national - Consumer Magazine or Newspaper AGENCY: PHG Consulting

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 47 HSMAI ADRIAN AWARDS 2.019 gold PUBLIC RELATIONS

Visit Seattle VisitGreenvilleSC White Lodging Services ENTRY: LA Times, “Even an icon needs a ENTRY: VisitGreenvilleSC Anchor Bat Co. ENTRY: Moxy Chicago Downtown’s Zombie little work occasionally” TODAY Show Placement Burrito CATEGORY: FEATURE PLACEMENT PRINT CATEGORY: FEATURE PLACEMENT TELE- CATEGORY: MARKETING PROGRAM- - Consumer Magazine or Newspaper VISION Consumer AGENCY: Development Counsellors Inter- national VisitPITTSBURGH White Lodging Services ENTRY: Pull Up a Chair, You are Welcomed ENTRY: Moxy Chicago Downtown ABC Here. LOCALish Placement Visit South Walton ENTRY: South Walton, FL, Makes a Splash CATEGORY: NEW OPENING/LAUNCH CATEGORY: FEATURE PLACEMENT ON- With America’s First Underwater Art Mu- LINE - Consumer Media seum VisitScotland CATEGORY: NEW OPENING/LAUNCH ENTRY: The Comeback Kid: Dundee: How White Lodging Services Scotland’s Fourth Largest City Became The The Westin Austin Downtown AGENCY: TURNER ENTRY: King Of Cool Gingerbread House CATEGORY: NEW OPENING/LAUNCH CATEGORY: NEW - Experiential VisitDallas ENTRY: Margarita Mile AGENCY: Laura Davidson Public Relations CATEGORY: FEATURE PLACEMENT ON- LINE - Consumer Media von Mandl Family Estates Travel + Leisure Features von AGENCY: MMGY NJF ENTRY: Mandl Family Estates as the Royals’ Favorite Wineries CATEGORY: FEATURE PLACEMENT ON- LINE - Consumer Media AGENCY: MFA, A Finn Partners Company

48 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL HSMAI ADRIAN AWARDS 2.019 silver PUBLIC RELATIONS

Accor American Express Travel Best Western Hotels & Resorts ENTRY: MGallery Activation ENTRY: Amex Travel Fine Hotels & Re- ENTRY: HospitalityTech.com - HT EXCLU- CATEGORY: NEW OPENING/LAUNCH sorts® 5X Membership Rewards® Launch SIVE Best Western Chats with HT About Its Event New Tech Focused Brand Vib Public Relations Innovation FEATURE PLACEMENT ON- Accor CATEGORY: CATEGORY: ENTRY: Fairmont Loves Film AGENCY: Momentum Worldwide, PMK LINE - Trade Media CATEGORY: MARKETING PROGRAM- and Vowel AGENCY: Hemsworth Communications Consumer Bahamas Ministry of Tourism & Aviation Best Western Hotels & Resorts Sports Illustrated Swimsuit Cover FameBit Campaign Accor ENTRY: ENTRY: ENTRY: Fairmont Loves Film CATEGORY: FEATURE PLACEMENT PRINT CATEGORY: Influencer Marketing CATEGORY: PARTNERSHIP WITH MAJOR - Consumer Magazine or Newspaper AGENCY: Ideas Collide & Initiative BRAND (national or local) AGENCY: Weber Shandwick Best Western Hotels & Resorts Accor Best Western Hotels & Resorts ENTRY: HotelierMagazine.com Ready to ENTRY: Sofitel en Blanc ENTRY: David Kong Boasts Big Plans for Shine Best Western Prepares to Welcome CATEGORY: SPECIAL EVENT WorldHotels its First GLo Hotel in CATEGORY: FEATURE PLACEMENT ON- CATEGORY: FEATURE PLACEMENT ON- LINE - Trade Media LINE - Trade Media Aliz Hotel Times Square ENTRY: Aliz Hotel Times Square AGENCY: Hemsworth Communications AGENCY: Hemsworth Communications CATEGORY: NEW OPENING/LAUNCH AGENCY: Carolyn Izzo Integrated Com- Best Western Hotels & Resorts Blackberry Mountain munications ENTRY: LodgingMagazine.com - Best ENTRY: DuJour Western Leans into the Future During Its CATEGORY: FEATURE PLACEMENT PRINT 2018 North American Convention and - Consumer Magazine or Newspaper Allianz Global Assistance Conference ENTRY: Micro-cations Are the Convenient, AGENCY: Baltz & Company Budget-Friendly Travel Trend We’ve All CATEGORY: FEATURE PLACEMENT ON- LINE - Trade Media Been Waiting For Blackberry Mountain Hemsworth Communications CATEGORY: FEATURE PLACEMENT ON- AGENCY: ENTRY: Houston Chronicle LINE - Consumer Media CATEGORY: FEATURE PLACEMENT ON- AGENCY: Finn Partners Best Western Hotels & Resorts LINE - Consumer Media Lodging Magazine - Back to Basics: ENTRY: AGENCY: Baltz & Company Elevating the Guest Experience Starts with Aman Skincare Mastering the Essentials ENTRY: Translating Destinations to Beauty Caribe Hilton San Juan CATEGORY: FEATURE PLACEMENT PRINT Products ENTRY: Puerto Rico’s Comeback Editors - Trade Publication CATEGORY: NEW OPENING/LAUNCH Roundtable AGENCY: Hemsworth Communications AGENCY: Laura Davidson Public Relations CATEGORY: SPECIAL EVENT AGENCY: Diamond Public Relations Best Western Hotels & Resorts American Express Travel ENTRY: HotelNewsNow.com - Kong: Best Amex Travel Fine Hotels & Re- ENTRY: Western Must Add More Brands to Grow Catalina Island Company sorts® 5X Membership Rewards® Launch Scale ENTRY: Catalina Island Company Centen- Event nial Anniversary PR Campaign CATEGORY: FEATURE PLACEMENT ON- Influencer Marketing CATEGORY: LINE - Trade Media CATEGORY: NEW OPENING/LAUNCH AGENCY: Momentum Worldwide, PMK Murphy O’Brien AGENCY: Hemsworth Communications AGENCY: and Vowel

50 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL silver HSMAI ADRIAN AWARDS 2.019 PUBLIC RELATIONS

CIE Tours International Frangipani Beach Resort Jamaica Tourist Board ENTRY: Go “Beyond the Wall” with CIE ENTRY: POSITIONING A LUXURY RESORT ENTRY: Jamaica Destination Feature & Tours IN ANGUILLA POST HURRICANE IRMA – Photo Spread in Southern Bride CATEGORY: MARKETING PROGRAM- FRANGIPANI BEACH RESORT CATEGORY: FEATURE PLACEMENT PRINT Consumer CATEGORY: CRISIS COMMUNICATION/ - Consumer Magazine or Newspaper AGENCY: Mower RECOVERY COMMUNICATION AGENCY: Finn Partners AGENCY: Zapwater Communications, Inc. Cox & Kings JetSuite ENTRY: Dinner With A Chef, Now a Friend, Generator ENTRY: JetSuite Changes the Face of In Lisbon ENTRY: Bringing “Poshtels” to the U.S.: The Private Aviation CATEGORY: FEATURE PLACEMENT PRINT Launch of Generator Miami CATEGORY: Multi-Cultural - Consumer Magazine or Newspaper CATEGORY: NEW OPENING/LAUNCH AGENCY: The Brandman Agency AGENCY: DDPR AGENCY: MMGY NJF JW Marriott Cancun Resort & Spa Discover Puerto Rico Grenada Tourism Authority ENTRY: New York Drybar Media Event ENTRY: #CoverTheProgress ENTRY: Getting to Know Grenada, 35 Years CATEGORY: SPECIAL EVENT After the US Invasion CATEGORY: COMMUNITY SERVICE/SO- AGENCY: Diamond Public Relations CIAL RESPONSIBILITY CATEGORY: FEATURE PLACEMENT PRINT - Consumer Magazine or Newspaper AGENCY: Ketchum Kyoto City Tourism Association AGENCY: Zapwater Communications, Inc. ENTRY: Kyoto Convinces Kim Kardashian Discover The Palm Beaches West to Change Name of Shapewear Line ENTRY: JamaquePARADIS Feature Hilton CATEGORY: Multi-Cultural Hilton Launches Micro Hotel Brand CATEGORY: FEATURE PLACEMENT PRINT ENTRY: AGENCY: MMGY Myriad - Consumer Magazine or Newspaper Motto by Hilton CATEGORY: NEW OPENING/LAUNCH AGENCY: The Zimmerman Agency Marriott International ENTRY: LGBTQ+ Marriott International Dorado Beach, a Ritz-Carlton Reserve Hong Kong Tourism Board Costa Rica US Press Trip Hong Kong’s Big Bet ENTRY: Dorado Beach, a Ritz-Carlton Re- ENTRY: CATEGORY: LGBT serve Reopening - Feature Coverage FEATURE PLACEMENT PRINT CATEGORY: AGENCY: The Brandman Agency CATEGORY: FEATURE PLACEMENT ON- - Consumer Magazine or Newspaper LINE - Consumer Media Marriott International AGENCY: The Brandman Agency InsideJapan Tours ENTRY: 2019 Annual Cat Fashion Show at ENTRY: InsideJapan Tours North America The Algonquin Hotel Re-launch Explore St. Louis CATEGORY: SPECIAL EVENT Gateway Arch National Park Re- CATEGORY: RE-LAUNCH OF EXISTING ENTRY: AGENCY: MMGY NJF launch PRODUCT CATEGORY: RE-LAUNCH OF EXISTING AGENCY: Xhibition PR Montgomery Area Chamber of Com- PRODUCT merce AGENCY: DCI Jamaica Tourist Board ENTRY: The Zelda Suite Campaign ENTRY: Reggae Girlz at the World Cup CATEGORY: NEW OPENING/LAUNCH CATEGORY: Global Fess Parker Family Portfolio AGENCY: Lou Hammond Group ENTRY: American Way AGENCY: Finn Partners FEATURE PLACEMENT PRINT CATEGORY: Naples, Marco Island and the Everglades - Consumer Magazine or Newspaper Jamaica Tourist Board ENTRY: Sean and Catherine Lowe Influ- AGENCY: Baltz & Company ENTRY: Jamaica Embraces a Culinary Re- encer Campaign naissance Beyond Jerk CATEGORY: Influencer Marketing CATEGORY: FEATURE PLACEMENT PRINT AGENCY: Paradise Advertising & Marketing - Trade Publication AGENCY: Finn Partners

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 51 HSMAI ADRIAN AWARDS 2.019 silver PUBLIC RELATIONS

Nebraska Tourism Commission Setouchi Tourism Authority The Farmhouse at Ojai Valley Inn ENTRY: Viral PR Launch: Nebraska. Hon- ENTRY: Move Over Kyoto and Tokyo, The ENTRY: The Farmhouse at Ojai Valley Inn – estly, it’s not for everyone. Setouchi Islands is the NEW Hotspot in New Launch CATEGORY: RE-LAUNCH OF EXISTING ; Increased U.S. hotel room nights by CATEGORY: NEW OPENING/LAUNCH 20% in under a year PRODUCT AGENCY: Murphy O’Brien AGENCY: TURNER PR CATEGORY: MARKETING PROGRAM- Consumer The Glen House Quinn Oceania Cruises AGENCY: ENTRY: The Glen House Opening Cam- ENTRY: Culinary and Destination Cruising paign Beyond the Horizon Sonesta Fort Lauderdale Beach CATEGORY: NEW OPENING/LAUNCH Steelpan Launch CATEGORY: RE-LAUNCH OF EXISTING ENTRY: AGENCY: ConranPR New York PRODUCT CATEGORY: NEW OPENING/LAUNCH AGENCY: MMGY NJF AGENCY: Hemsworth Communications The High Line Hotel ENTRY: Pumpkin Service at The High Line OFFICE DU TOURISME DU CANTON DE South African Tourism Hotel VAUD ENTRY: Here and Now: Mandela’s Centen- CATEGORY: NEW - Experiential ENTRY: Switzerland’s Winegrowers Festival, nial AGENCY: Xhibition PR the Fête des Vignerons CATEGORY: Multi-Cultural CATEGORY: SPECIAL EVENT AGENCY: W!T Tourism Authority of ConranPR New York AGENCY: ENTRY: Tourism Authority of Thailand Cel- South Dakota Department of Tourism ebrates Wellness with “New You” Wellness Pebble Beach Resorts ENTRY: “Deadwood: The Movie” Premiere Campaign ENTRY: Pebble Beach Resorts Shines Spotlight on the Real Deadwood CATEGORY: MARKETING PROGRAM- CATEGORY: Influencer Marketing CATEGORY: SPECIAL EVENT Consumer AGENCY: VERB Interactive AGENCY: MMGY NJF AGENCY: Quinn

Preferred Hotels & Resorts Terranea Resort Visit Finland ENTRY: Preferred Hotels & Resorts Cel- ENTRY: Sea Harvest Workshop ENTRY: A MORE FASHIONABLE FINLAND ebrates 50 Years of Inspiring Travel CATEGORY: RE-LAUNCH OF EXISTING WITH #ANTHROINFINLAND CATEGORY: MARKETING PROGRAM- PRODUCT CATEGORY: PARTNERSHIP WITH MAJOR Consumer BRAND (national or local) Terranea Resort AGENCY: Zapwater Communications, Inc. ENTRY: Terranea Proud ENTRY: Renaissance Hotels’ Global Day of CATEGORY: EMPLOYEE PROGRAM Visit Irving Discovery and “Discover This Way” Cam- ENTRY: A PROGRESSIVE DINNER WITH A paign Launch PURPOSE: Irving’s Toyota Music Factory is The Beaches of Fort Myers & Sanibel SPECIAL EVENT CATEGORY: ENTRY: #OneLee Alive, Well, Delicious and Instagrammable CATEGORY: COMMUNITY SERVICE/SO- CATEGORY: SPECIAL EVENT Riviera Nayarit Convention & Visitors CIAL RESPONSIBILITY Bureau MMGY Global Visit Irving Bloomberg - Mexico’s Riviera AGENCY: ENTRY: ENTRY: Of Ferraris and Fascinators: Irving’s Nayarit Aims to Be Next Great Beach Re- New Signature Luxury Event sort Destination The Cove Atlantis ENTRY: “Eat a Fish, Save the Reef with CATEGORY: FEATURE PLACEMENT ON- CATEGORY: FEATURE PLACEMENT LINE - Consumer Media TELEVISION Chef José Andrés” NEW OPENING/LAUNCH AGENCY: Newlink CATEGORY: AGENCY: Laura Davidson Public Relations

52 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL silver HSMAI ADRIAN AWARDS 2.019 PUBLIC RELATIONS

Visit Irving Visit Oakland Visit Tampa Bay ENTRY: A PROGRESSIVE DINNER WITH A ENTRY: Oakland Coffee Rush ENTRY: Tampa’s Table: A Culinary Journey PURPOSE: Irving’s Toyota Music Factory is CATEGORY: MEDIA CENTER - Online Through Tampa Bay Alive, Well, Delicious and Instagrammable Press Room CATEGORY: Public Relations Innovation CATEGORY: Influencer Marketing AGENCY: Development Counsellors Inter- national Westin Hotels & Resorts Visit Monterey ENTRY: Westin’s Wellness Innovation Drives ENTRY: Big Little Lies Travel Guide to Mon- VISIT PHILADELPHIA Lodging Story terey County ENTRY: Combating a Shutdown CATEGORY: FEATURE PLACEMENT PRINT CATEGORY: FEATURE PLACEMENT PRINT CATEGORY: COMMUNITY SERVICE/SO- - Trade Publication - Consumer Magazine or Newspaper CIAL RESPONSIBILITY AGENCY: MFA, A Finn Partners Company AGENCY: Parasol Visit Plano ENTRY: Pooch Perfect: Plano Welcomes Visitors With Open Arms and Wagging Tails CATEGORY: FEATURE PLACEMENT ON- LINE - Consumer Media AGENCY: Tucker & Associates

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HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 53 bronze HSMAI ADRIAN AWARDS 2.019 PUBLIC RELATIONS

Atlanta Convention & Visitors Bureau Dorado Beach, a Ritz-Carlton Reserve InterContinental Los Angeles Downtown and Green Media Works ENTRY: Dorado Beach, a Ritz-Carlton Re- ENTRY: Red Bull Supermoon Activation ENTRY: ACVB delivers celebrity welcome serve Reopening Campaign CATEGORY: PARTNERSHIP WITH MAJOR for Super Bowl LIII CATEGORY: RE-LAUNCH OF EXISTING BRAND (national or local) CATEGORY: SPECIAL EVENT PRODUCT AGENCY: The Brandman Agency Marriott International Best Western Hotels & Resorts ENTRY: Uncover Puerto Rico Immersive ENTRY: Hotel Business – With WorldHotels Fairlane Hotel Dinner Hosted by Marriott International Deal, Best Western Enters Luxury ENTRY: The Fairlane Opening Transforms CATEGORY: SPECIAL EVENT CATEGORY: FEATURE PLACEMENT PRINT Nashville Hotel Scene AGENCY: The Brandman Agency - Trade Publication CATEGORY: MARKETING PROGRAM- Hemsworth Communications AGENCY: Consumer Marriott International AGENCY: Quinn ENTRY: Project: Aloft Star Best Western Hotels & Resorts CATEGORY: PARTNERSHIP WITH MAJOR ENTRY: CanadianLodgingNews.com - Fideicomiso de Turismo de La Paz BRAND (national or local) Modern and Energetic Boutique Hotel ENTRY: La Paz, Mexico – A Peaceful Retreat Brand GLo® Arrives in Canada CATEGORY: FEATURE PLACEMENT PRINT Moxy Hotels/Lightstone FEATURE PLACEMENT ON- CATEGORY: - Consumer Magazine or Newspaper ENTRY: JonBoy Tattoo Studio at Moxy LINE - Trade Media AGENCY: Zapwater Communications, Inc. Times Square Hemsworth Communications AGENCY: CATEGORY: RE-LAUNCH OF EXISTING Grand Fiesta Americana Coral Beach PRODUCT Best Western Hotels & Resorts Resort & Spa AGENCY: LFB ENTRY: Cool Mom Picks Campaign ENTRY: Peace & Quiet in Cancun Influencer Marketing CATEGORY: CATEGORY: FEATURE PLACEMENT PRINT Mr & Mrs Smith AGENCY: Hemsworth Communications - Consumer Magazine or Newspaper ENTRY: Mr & Mrs Smith Debuts The World’s AGENCY: DDPR Sexiest Bedrooms Coffee Table Book Best Western Hotels & Resorts CATEGORY: FEATURE PLACEMENT ON- ENTRY: Hotel Business Exclusive - Dynamic Hawks Cay Resort LINE - Consumer Media Duo - Best Western Aiden Arrives with ENTRY: Hawks Cay Resort #HawksCayRises AGENCY: Hue & Cry Sadie Close Behind Reopening Campaign FEATURE PLACEMENT PRINT CATEGORY: CATEGORY: RE-LAUNCH OF EXISTING Myrtle Beach Area Chamber of Com- - Trade Publication PRODUCT merce/CVB AGENCY: Hemsworth Communications AGENCY: Zapwater Communications, Inc. ENTRY: Visit Myrtle Beach Family-Friendly Campaign Best Western Hotels & Resorts Hilton Head Island - Bluffton Chamber of CATEGORY: MARKETING PROGRAM- ENTRY: AutoClerk acquisition Commerce Consumer CATEGORY: NEW OPENING/LAUNCH ENTRY: Hilton Head Island: Chowhound AGENCY: Fahlgren Mortine AGENCY: Hemsworth Communications CATEGORY: FEATURE PLACEMENT ON- LINE - Consumer Media OTO Development Crustacean AGENCY: Weber Shandwick ENTRY: CasTELL Us What to Call This Drink ENTRY: Crustacean: The Mother of Fusion CATEGORY: RE-LAUNCH OF EXISTING Cuisine Hong Kong Tourism Board PRODUCT CATEGORY: FEATURE PLACEMENT ON- ENTRY: Samantha Brown’s Places to Love LINE - Consumer Media CATEGORY: FEATURE PLACEMENT TELE- Princess Cruises AGENCY: Zapwater Communications, Inc. VISION ENTRY: Ocean Medallion Influencer Cam- paign CATEGORY: Influencer Marketing AGENCY: MMGY Global

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 55 HSMAI ADRIAN AWARDS 2.019 bronze PUBLIC RELATIONS

Red Roof Visit Fort Worth ENTRY: The Passion Traveler Program ENTRY: Fort Worth Grows National Recog- CATEGORY: MARKETING PROGRAM- nition and Doubles Media Impressions in Consumer One Year with over One Billion Impressions CATEGORY: MARKETING PROGRAM- Consumer Singita ENTRY: SHAPE Runs with Lions AGENCY: Quinn CATEGORY: NEW - Experiential AGENCY: Imagine PR Visit Irving ENTRY: Visit Irving Blog Blog Terranea Resort CATEGORY: ENTRY: 10-Year Anniversary Press Kits CATEGORY: PRESS KIT Visit Jackson ENTRY: Follow Me To Jackson Digital Influ- encer Campaign Terranea Resort ENTRY: Ambassador Weekend CATEGORY: Influencer Marketing CATEGORY: Influencer Marketing AGENCY: Development Counsellors Inter- national

C The St. Regis Aspen Resort ENTRY: The St. Regis Aspen Welcomes Visit Seattle M Washington State Convention Kitty Jacob Astor II ENTRY: Y Center Groundbreaking CATEGORY: RE-LAUNCH OF EXISTING CM PRODUCT CATEGORY: NEW OPENING/LAUNCH MY AGENCY: MFA, A Finn Partners Company AGENCY: Development Counsellors Inter- national CY

Travel Manitoba CMY Wyndham Hotels & Resorts ENTRY: Manitoba & Lonely Planet Best in K Travel 2019 ENTRY: La Quinta Means Business CATEGORY: PARTNERSHIP WITH MAJOR CATEGORY: Influencer Marketing BRAND (national or local) AGENCY: MullenLowe

56 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL gold HSMAI ADRIAN AWARDS 2.019 INTEGRATED MARKETING

Accor Mohonk Mountain House The Bahamas Ministry of Tourism ENTRY: Sofitel en Blanc ENTRY: Celebrating 150 Years of Mohonk ENTRY: Lenny Kravitz Fly Away Campaign CATEGORY: Integrated Marketing Cam- CATEGORY: Integrated Marketing Cam- CATEGORY: Integrated Marketing Cam- paign paign paign AGENCY: Tambourine Aqua-Aston Hospitality Reno Tahoe Airport Authority ENTRY: #ShareTheAloha Campaign Cel- ENTRY: Do You RNO? Utah Office of Tourism ebrates 70-Years of Sustainable Tourism CATEGORY: Integrated Marketing Cam- ENTRY: Red Emerald Initiative CATEGORY: Integrated Marketing Cam- paign CATEGORY: Integrated Marketing Cam- paign AGENCY: Noble Studios paign AGENCY: Adgenuity Inc. Four Seasons Hotels and Resorts South Carolina Department of Parks, Four Seasons Pop Down Hong ENTRY: Recreation and Tourism Utah Office of Tourism Kong ENTRY: The Ultimate Outsider Program ENTRY: More Mountain Time Integrated Marketing Cam- CATEGORY: CATEGORY: Integrated Marketing Cam- CATEGORY: Integrated Marketing Cam- paign paign paign AGENCY: Struck HMSHost The Aruba Tourism Authority ENTRY: HMSHost Food Fight for Veterans ENTRY: Aruba Local All-Star Xander Bo- Visit KC Integrated Marketing Cam- gaerts CATEGORY: ENTRY: Positioning Kansas City as the Heart paign CATEGORY: Integrated Marketing Cam- of the New Midwest paign CATEGORY: Integrated Marketing Cam- Houston First Corporation AGENCY: Concept Farm paign ENTRY: Space City: Where Giant Leaps are AGENCY: MMGY Global Made The Aruba Tourism Authority CATEGORY: Integrated Marketing Cam- ENTRY: Aruba goes “Local” in Grand paign Central AGENCY: TURNER PR CATEGORY: Integrated Marketing Cam- paign AGENCY: Concept Farm

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 59 HSMAI ADRIAN AWARDS 2.019 silver INTEGRATED MARKETING

Baha Mar Paséa Hotel & Spa Visit Santa Barbara ENTRY: Baha Mar Experiences Campaign ENTRY: The PawSéa - Pet Passionate, Surfer ENTRY: Chroma: Santa Barbara County CATEGORY: Integrated Marketing Cam- Friendly Pop-up Shop paign CATEGORY: Integrated Marketing Cam- CATEGORY: Integrated Marketing Cam- AGENCY: ModOp paign paign AGENCY: Sparkloft Media Bradenton Area Convention & Visitors South Dakota Department of Tourism Bureau ENTRY: “Great Faces, Great Places” 2018 Westin Hotels & Resorts ENTRY: We’ve Got the Cure Campaign Integrated Marketing Campaign ENTRY: DO NOT DISTURB: Westin Hotels CATEGORY: Integrated Marketing Cam- CATEGORY: Integrated Marketing Cam- & Resorts Champaions #JOMO paign paign CATEGORY: Integrated Marketing Cam- AGENCY: Aqua Marketing & AGENCY: Lawrence & Schiller & MMGY paign Communications, Inc. AGENCY: MFA, A Finn Partners Company The Ritz-Carlton Brand USA ENTRY: Stellar Dining Series by The Ritz- ENTRY: Brand USA United Stories Carlton CATEGORY: Integrated Marketing Cam- CATEGORY: Integrated Marketing Cam- paign paign AGENCY: Dirt Worldwide

ABOUT HSMAI The Hospitality Sales and Marketing aviano sans berling Association International (HSMAI) is FUTURA committed to growing business for hotels PMS-377 PMS-2617 PMS-444 669933 663399 999999 and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

60 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL bronze HSMAI ADRIAN AWARDS 2.019 INTEGRATED MARKETING

Caesars Entertainment ENTRY: CAESARS FORUM opening March 2020 CATEGORY: Integrated Marketing Cam- paign

Fairmont Grand Del Mar ENTRY: Winter Wonderland at the Grand CATEGORY: Integrated Marketing Cam- paign

Punta Gorda/Englewood Beach Visitor & Convention Bureau ENTRY: “Outsiders Welcome” Campaign CATEGORY: Integrated Marketing Cam- paign AGENCY: Aqua Marketing & Communica- tions, Inc.

Terranea Resort ENTRY: TerraneaLife CATEGORY: Integrated Marketing Cam- paign

The Kessler Collection ENTRY: Leave The Familiar Behind CATEGORY: Integrated Marketing Cam- paign AGENCY: The Knight Agency

Travel Michigan ENTRY: Long Live Summer CATEGORY: Integrated Marketing Cam- paign AGENCY: Weber Shandwick

HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 61