ADRIAN AWARDS 2.019 Honoring Excellence in Travel Marketing Advertising | Public Relations | Digital Marketing DINNER RECEPTION AND GALA NEW YORK MARRIOTT MARQUIS | JANUARY 21, 2020 The FUTURE IS UPON US CELEBRATING THE 63RD HSMAI ADRIAN AWARDS Gold HSMAI ADRIAN AWARDS 2.019 DIGITAL MARKETING Accor Arkansas Tourism Best Western Hotels & Resorts ENTRY: Fairmont’s Canine Ambassadors ENTRY: Arkansas.com Relaunch ENTRY: Best Western Debuts New Brand: CATEGORY: Multimedia (podcasts, video,) CATEGORY: Web Site GLo AGENCY: Miles Partnership and CJRW CATEGORY: Website User Experience Accor AGENCY: Ideas Collide ENTRY: Elite Experiences Best Western Hotels & Resorts CATEGORY: Loyalty Program-Consumer ENTRY: IBM Watson Campaign Best Western Hotels & Resorts CATEGORY: Digital Marketing Innovation ENTRY: Best Western Debuts New Brand: Vib Accor AGENCY: Ideas Collide & Initiative ENTRY: MGallery Activation CATEGORY: Website User Experience Ideas Collide CATEGORY Social Media/Social Network- Best Western Hotels & Resorts AGENCY: ing ENTRY: Chet Garner Partners with Best Western Best Western Hotels & Resorts Accor CATEGORY: Loyalty Program-Consumer ENTRY: 2019 Disney Summer Partnership ENTRY: 31 Thank Yous AGENCY: Ideas Collide CATEGORY: Loyalty Program-Member CATEGORY: Loyalty Program-Consumer AGENCY: Ideas Collide & Initiative Best Western Hotels & Resorts Accor ENTRY: Family Focused with Best Western Bradenton Area Convention & Visitors ENTRY: 31 Thank Yous and 2 Travel Dads Bureau CATEGORY: Contest/Sweepstakes CATEGORY: Video ENTRY: Cure Campaign Videos AGENCY: Ideas Collide CATEGORY: Multimedia (Video, Flash, Animation) Series Accor America’s First Concierge AGENCY: Aqua Marketing & Communica- ENTRY: Best Western Hotels & Resorts tions, Inc. CATEGORY: Multimedia (podcasts, video,) ENTRY: Today’s Best Western: Every Guest Has a Journey Accor CATEGORY: Integrated Market Campaign Brand USA ENTRY: Stay Longer Experience More for Consumers (B2C) ENTRY: Hear the Music, Experience the USA CATEGORY: Integrated Market Campaign AGENCY: Ideas Collide for Consumers (B2C) CATEGORY: Integrated Market Campaign for Consumers (B2C) Best Western Hotels & Resorts AGENCY: Mustache Amelia Island CVB ENTRY: Best Western Debuts New Brand: ENTRY: Amelia Island Augmented Reality Aiden Mobile App CATEGORY: Website User Experience Brand USA ENTRY: Brand USA United Stories CATEGORY: Digital Marketing Innovation AGENCY: Ideas Collide AGENCY: Miles Partnership CATEGORY: Social Media Campaign AGENCY: Dirt Worldwide Best Western Hotels & Resorts American Express Travel ENTRY: Own the Road Campaign ENTRY: American Express Travel: Hello CATEGORY: Integrated Market Campaign Brand USA World - Global Hotel Sale for GDS and Travel Agents (B2B) ENTRY: Brand USA United Stories CATEGORY: Integrated Market Campaign AGENCY: Ideas Collide & Initiative CATEGORY: Global for Consumers (B2C) AGENCY: Dirt Worldwide Baber Smith AGENCY: Best Western Hotels & Resorts ENTRY: 2019 Disney Summer Partnership Brand USA AMResorts CATEGORY: Youth ENTRY: Brand USA United Stories “Hot, Hot, Hot” campaign ENTRY: AGENCY: Ideas Collide & Initiative CATEGORY: Integrated Market Campaign CATEGORY: Integrated Market Campaign for Consumers (B2C) for Consumers (B2C) AGENCY: Dirt Worldwide AGENCY: Cendyn HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL 25 HSMAI ADRIAN AWARDS 2.019 Gold DIGITAL MARKETING Brand USA Harrah’s Ak-Chin Marriott International ENTRY: Brand USA Launches its Own First- ENTRY: Play for All - Mobile ENTRY: Project: Aloft Star Ever Television Network, GoUSA TV CATEGORY: Mobile Campaign CATEGORY: Integrated Market Campaign CATEGORY: Digital Marketing Innovation AGENCY: i.d.e.a. for Consumers (B2C) AGENCY: Dirt Worldwide Hawaii Visitors and Convention Bureau Marriott International Brand USA ENTRY: Hawaii Rooted ENTRY: Marriott Bonvoy Global Launch ENTRY: Brand USA United Stories CATEGORY: Integrated Market Campaign CATEGORY: Global CATEGORY: Digital Marketing Innovation for Consumers (B2C) AGENCY: Dirt Worldwide Marriott International Inn of the Mountain Gods Resort & ENTRY: Project: Aloft Star British Virgin Islands Tourism Board Casino CATEGORY: Contest/Sweepstakes ENTRY: Today’s Secret ENTRY: Inn of the Mountain Gods Targeted Search Marketing Campaign CATEGORY: Integrated Market Campaign Marriott International for Consumers (B2C) CATEGORY: Geo-Targeted Campaign ENTRY: Memories Made at Marriott AGENCY: MMGY Myriad AGENCY: Fuel UK – (Marriott Branded Event Promotion Website) CATEGORY: Web Site CheapCaribbean.com Intercity ENTRY: Driving Impact with Geo-Targeted ENTRY: Intercity Summer Season AGENCY: Milestone Inc. Video CATEGORY: Integrated Market Campaign CATEGORY: Geo-Targeted Campaign for Consumers (B2C) Marriott International AGENCY: Pmweb ENTRY: Pantone Pantry by Tribute Portfolio Choice Hotels CATEGORY: Social Media Campaign ENTRY: Regional Co-op Video Series Kampgrounds of America, Inc. CATEGORY: Multimedia (Video, Flash, ENTRY: “Get Out There Grant” Marriott International Animation) Series CATEGORY: Integrated Market Campaign ENTRY: Marriott Resorts Paradise Content AGENCY: MMGY Global for Consumers (B2C) CATEGORY: Contest/Sweepstakes AGENCY: MMGY Global AGENCY: Nobox Destination British Columbia ENTRY: Destination British Columbia Louisiana Office of Tourism Massanutten Resort CATEGORY: E-mail Series ENTRY: Louisiana Tourism & Lauren Daigle ENTRY: VIP Labor Day Contest - Look Up Child Tour Partnership AGENCY: VERB Interactive CATEGORY: Contest/Sweepstakes CATEGORY: Social Media Campaign AGENCY: Miles Partnership Destination DC Mohegan Sun ENTRY: The Arts District ENTRY: Back of House Season 2 CATEGORY: Multimedia (Video, Flash, Marriott Bonvoy Traveler CATEGORY: Digital Marketing Innovation Digital Magazine Animation) Series ENTRY: AGENCY: Primal NY AGENCY: Emic Films CATEGORY: Web Site Newfoundland and Labrador Tourism Discover Charlottetown Marriott International ENTRY: Tangled Tales Social Media Launch Campaign for ENTRY: Discover Charlottetown ENTRY: CATEGORY: Multimedia (Video, Flash, Marriott Bonvoy CATEGORY: Web Site Animation) Series CATEGORY: Social Media Campaign AGENCY: VERB Interactive AGENCY: Target Marriott International Four Seasons Hotel Washington, DC Newfoundland and Labrador Tourism ENTRY: W Hotels’ Wake Up Call Festival ENTRY: Four Seasons Washington, DC Hotel ENTRY: Story Exchange NEW: Experiential in Full Bloom Ad Campaign CATEGORY: CATEGORY: Contest/Sweepstakes CATEGORY: Social Media Campaign AGENCY: Target AGENCY: BCV Social 26 HOSPITALITY SALES & MARKETING ASSOCIATION INTERNATIONAL Gold HSMAI ADRIAN AWARDS 2.019 DIGITAL MARKETING Newfoundland and Labrador Tourism South African Tourism The Aruba Tourism Authority ENTRY: TallTrueAndTangled.com ENTRY: #MeetSouthAfrica ENTRY: Aruba Local All-Star Xander Bo- CATEGORY: Web Site CATEGORY: Social Media Campaign gaerts AGENCY: Target AGENCY: Sparkloft Media CATEGORY: Webcast Series AGENCY: Concept Farm Omni Hotels & Resorts Super 8 by Wyndham ENTRY: Milestone and Omni Hotels Joint ENTRY: Super 8 #JOURNEYSAFE The Connecticut Office of Tourism submission on schema deployment across CATEGORY: Integrated Market Campaign ENTRY: Content Wins New Tourists for the the Omni hotels website. for Consumers (B2C) State of Connecticut CATEGORY: Digital Marketing Innovation CATEGORY: Integrated Market Campaign for Consumers (B2C) AGENCY: Milestone Inc. Super 8 by Wyndham ENTRY: Super 8 ROADM8 AGENCY: Adams & Knight Red Roof CATEGORY: Integrated Market Campaign ENTRY: Pet Travelers Social Media Cam- for Consumers (B2C) The Fueligans paign ENTRY: Fuel Hotel Marketing Podcast CATEGORY: Social Media Campaign Super 8 by Wyndham CATEGORY: Multimedia (Video, Flash, ENTRY: Super 8 #JOURNEYSAFE Animation) Series Rosen Hotels & Resorts CATEGORY: Video AGENCY: Fuel ENTRY: Ask Rosen CATEGORY: Digital Marketing Innovation Terranea Resort The Ritz-Carlton AGENCY: &Barr ENTRY: TerraneaLife ENTRY: Stellar Dining Series by The Ritz- CATEGORY: Blog Carlton Global Rosewood Hotels & Resorts CATEGORY: ENTRY: Rosewood Conversations Terranea Resort CATEGORY: Web Site ENTRY: TerraneaLife The Ritz-Carlton Stellar Dining Series by The Ritz- AGENCY: Spherical CATEGORY: Integrated Market Campaign ENTRY: for Consumers (B2C) Carlton CATEGORY: Integrated Market Campaign San Fransisco Travel Association for Consumers (B2C) ENTRY: FY ‘18-’19 International Digital Terranea Resort Marketing ENTRY: Terranea Resort FareHarbor Inte- CATEGORY: Social Media Campaign gration The Ritz-Carlton Hotel Company, LLC ENTRY: Using AI to create more impactful MMGY Global CATEGORY: Website User Experience AGENCY: content and inspire life’s most meaningful journeys. The Aruba Tourism Authority Santa Barbara Beach and Golf Resort CATEGORY: Digital Marketing Innovation Curacao ENTRY: Aruba & AFAR : The Happiness Pandemic Labs ENTRY: Destination Good Stuff Project AGENCY: CATEGORY: Integrated Market Campaign CATEGORY: Integrated Market Campaign for Consumers (B2C) for Consumers (B2C) United Airlines AGENCY: Concept Farm ENTRY: United Airlines Carbon Cutback CATEGORY: Social Media Campaign SHS - Digital Experience ENTRY: The Farmhouse Ojai Website The Aruba Tourism Authority AGENCY: 360i CATEGORY: Web Site ENTRY: Aruba : Double Play 2 Double Hap- piness Sweeps Utah Office of Tourism Contest/Sweepstakes ENTRY: The Voices of Bears Ears SHS - Digital Experience CATEGORY: ENTRY: Meritage Collection Website AGENCY: Concept Farm CATEGORY: Integrated Market Campaign Redesign for Consumers (B2C) CATEGORY: Web Site AGENCY: KNHO Films HOSPITALITY SALES & MARKETING ASSOCIATION