January - March 2021 | VOL. 7 ISSUE 5
R
ONTHE INTERNATIONAL TRADETRADE RESEARCH JOURNAL OF MVIRDC WTC MUMBAI For private circulation
Cover Story Gender Stereotyping during COVID-19 affects Women's Wellbeing
In Conversation Viewpoint
Ms. Andrea Kuhn Mr. Anand Kumar Bajaj Ms. Sharon Buteau Consul General Founder, MD & CEO Executive Director Consulate General of the Nearby Technologies Pvt. Ltd. LEAD Rep. of South Africa Bharat Ratna Sir M. Visvesvaraya (15 September, 1860 - 14 April, 1962)
M. Visvesvaraya Industrial Research and Development Centre (MVIRDC) is a non-profit company registered and licensed under Section 25 of the Companies Act, 1956 (currently Section 8 of the Companies Act, 2013). On 26 June, 2020 MVIRDC completed 50 years of continuous service to the promotion of trade and industry.
MVIRDC became a member of the World Trade Centers Association, New York, in 1971 and established the World Trade Center Mumbai, which is the first World Trade Center in India. MVIRDC, having spearheaded the movement of World Trade Centers in India with the establishment of WTCs at Bhubaneswar, Goa and Jaipur, is assisting MSMEs in these regions through various Trade Research, Trade Promotion, Trade Infrastructure including Commercial Offices, Business Center, Trade Facilitation Services and Trade Education Programmes.
www.wtcmumbai.org From the Editor’s Desk
he development experience of many countries has lent credence to the maxim, “If you educate a man you educate an individual, but if you educate a woman you educate a Tfamily (nation).” Undoubtedly, benefits of education are directly proportional to global development, and as a result, women now have better access to opportunities which were once denied to her. This has led to greater contribution to various activities in the economy. Comprising more than half the world’s population, women have empowered themselves through the spirit of entrepreneurship.
In India, increasing number of women are looking to be economically and financially independ- ent. At the same time, India has miles to progress in gender equality as it is ranked 112th out of 153 countries in the Global Gender Gap Index. India, being the second most populous country in the world, has greater responsibility to show global and regional leadership in promoting women’s empowerment. India is home to 17% of the world women population and 75% of the women in South Asia live in India.
COVID-19 has been the worst pandemic in living memory, and women in the informal sector were more vulnerable to the economic ill-effects of the crisis. The crisis, brought in its wake, a number of lockdowns which worsened women’s plight, leading them to greater engagement on the home front, often neglecting their economic development. As school closures were imposed, progress made to educate the girl child over the years, weakened, with fear of them reluctant to get back to schools, once the lockdown was called off.
In keeping with UN Sustainable Development Goal 5 on Gender Equality, stress was laid on women’s participation in building prosperous societies and economies through accessing opportunities. This would in turn alleviate poverty and fuel sustainable economic growth. The Indian government on its part rolled out a number of initiatives to support women during this pandemic in the form of cash transfers, increase in wage rates, financial assistance, public distribution system allocations, state-specific measures, etc.
The Cover Story in this edition of On Trade provides a status of women during COVID-19 and government’s efforts to provide the much-needed relief, enabling them to continue on their path to make the most in terms of safety and security.
In support of the Cover Story, an interview with Ms. Sharon Buteau, Executive Director, LEAD, speaks of the need to promote women entrepreneurship by developing a gender-neutral ecosystem.
The ‘Virtual Trade and Exhibition Platform’ – worldtradeexpo.org which started in October 2020 with the Handloom Festival was well received by trade and industry and has since expanded in reach and size. Following in the goodwill that the exhibition has brought in over the months, the Center organised three on-going concurrent exhibitions namely, Handicraft Expo (January 26 – May 10, 2021), Healthcare & Wellness Expo – Promoting Sustainable Living (March 1 – June 10, 2021) and Celebrating the Spirit of Womanhood (March 8 – March 31, 2021).
With a view to building inroads for basic banking facilities across the country, an article on ‘PayNearby’ features this unique brand that provides seamless digital banking services to majority of the Indian population.
An article has been put together on India-Singapore relations which holds immense potential in areas such as banking, tourism and aviation.
We hope the articles and interviews featured in this edition of On Trade are insightful and thought-provoking, as we continue in our endeavor to bring the best of current affairs that impact trade and industry.
Y. R. Warerkar Director General
ON TRADE January - March 2021 | 3 CREDITS Vijay G. Kalantri Chairman
Captain Somesh C. Batra Sharad P. Upasani Ajaykant Ruia Vice Chairmen
EDITORIAL BOARD Y. R. Warerkar Director General & Head of Editorial Board
Rupa Naik Senior Director
WTC Mumbai Marketing Team Research Team Inhouse Design Team
WTC Bhubaneswar WTC Goa WTC Jaipur
Editorial Ofce M. Visvesvaraya Industrial Research and Development Centre (Member: World Trade Centers Association Inc.) Center 1, 31st Floor, World Trade Center, Cuffe Parade, Mumbai 400 005 (India) Tel : 66387272 Fax: 91-22-22188385 | Email: [email protected] Web : www.wtcmumbai.org
Disclaimer: The information contained in this journal has been reviewed for accuracy and is deemed reliable but is not necessarily complete and cannot be guaranteed. The views expressed in the articles appearing in this Journal are those of the author’s and do not necessarily reect the views of the Centre.
for private circulation
4 | ON TRADE January - March 2021 CONTENTS 6 Cover Story 03 From the Editor’s Desk EU In Conversation 10 Ms. Andrea Kuhn Consul General Consulate General of the Rep. of South Africa Gender Stereotyping during COVID-19 affects Women's Wellbeing
Viewpoint Events Trade Promotion Activities 15 Mr. Anand Kumar Bajaj 32 Founder, MD & CEO Nearby Technologies Pvt. Ltd. ‚ WTC MUMBAI
19 Ms. Sharon Buteau Executive Director LEAD
‚ WTC BHUBANESWAR
25 WT O Focus Small, vulnerable economies’ integration with global economy remains a challenge
28 ASEAN Desk India - Singapore economic cooperation remains robust and growing
60 WTC Mumbai Institute of ‚ WTC GOA Education
63 WeTrade - Online Exhibitions
65 Member Focus Sai Adarsh Traders ‚ WTC JAIPUR 66 Art and Culture 66 Madhubani Art 68 Makar Sankranti - An occasion to welcome the summer solstice.
ON TRADE January - March 2021 | 5 Cover Story ON TRADE
Gender Stereotyping during COVID-19 affects Women's Wellbeing
h e C O V I D - 1 9 pandemic has had Ta devastating effect on the livelihoods of many, especially those in the informal sector. While men have been hit hard by the crisis, women have had the worst economic and social fallout. Even before the crisis, women’s p a r t i c i p a t i o n i n t h e workforce in India had been falling. Gender discrimination exists despite the fact that more w o m e n n ow re c e i v e education than before. This is because literate women are considered to be better caregivers for the elderly, mentors for their children and are generally expected to manage household finances well. The COVID-19 crisis Data suggests that even in 2017, between 10 per cent and has accentuated women’s plight as lockdowns increased 20 per cent women in India suffered violence from an their burden of taking care of their families, in the intimate partner in the previous year. This situation has absence of enough support from men. only aggravated during the COVID-19 crisis. The crisis also has the potential to undo the progress made in girl- As published by UN Women in ‘Plan for Equal: Gender child education over the past few years. Equality, Social Justice and Sustainability in the Wake of COVID-19‘, in March 2021, “Within countries, the spread UNICEF data on ‘Gender equality and COVID-19’, pub- of the virus and its impact has been exacerbated by lished in May 2020, suggests that school closures can inequalities along the lines of class, race/ethnicity, age have devastating effects on girls, “As schools close during and gender… Decades of feminist research has made the Covid-19 crisis, the gains girls have made in education clear that the impact of crises is not gender neutral. This over the last 25 years – particularly in enrolment and is no different for COVID19. While mortality rates by sex learning outcomes – are at risk of dissipating, especially if so far indicate that men are more affected by the most closures are protracted. Schools are often among the severe direct health impacts, women are especially hard strongest social networks for adolescent girls, providing hit by the economic and social fallout: as the majority of peers and mentors, and when girls are cut off from these frontline health workers, putting their lives on the line; as networks, their risk of violence increases. In context victims of domestic violence forced to ‘shelter in place’ where gender norms limit girls’ access to the tools with their abusers; as unpaid caregivers in families and needed for remote learning – such as computers, communities, picking up the slack where schools, smartphones and the internet – they may fall behind childcare and other services are scaled back; as workers their male peers while schools are closed. And when in precarious jobs whose already fragile labour market schools do reopen, many girls may not return, as attachment is being dealt a long-term blow in the context observed during the Ebola crisis2 .” of lock-down and economic recession1 .”
6 | ON TRADE January - March 2021 Cover Story ON TRADE
Gender Equality
Sustainable Development Goal 5 entails Gender Equality. The United Nations in India says, “Gender equality is not only a fundamental human right, but a necessary foundation for a peaceful and sustainable world. The exclusion of women places half of the world’s population outside the realm of opportunity to partner in building prosperous societies and economies. Equal access to education, decent work, and representation in political and economic decision making processes are rights women should have as they benefit humanity at large. By GENDER INEQUALITY investing in the empowerment of women, we not only make progress on Goal 5 of the Sustainable Development Goals, we also make gains on the alleviation of poverty women. Gender stereotypes exist even in the workplace 3 and fuel sustainable economic growth .” as women do not get equal opportunities and pay as their male counterparts. Thus, women’s contribution largely However, women hold a much greater burden of goes unnoticed, and the same has been amplified during household chores than men. These activities largely go the COVID-19 crisis. unpaid and unappreciated, and lower the morale of
ON TRADE January - March 2021 | 7 Cover Story ON TRADE
An article by Dr. Vibhuti Patel, formerly working with the participation rate for rural men was 47.8%, while for Tata Institute of Social Sciences and SNDT Women’s urban men, it was 35.1%. An average Indian woman University, Mumbai, on ‘Gendered Experiences of COVID- spends around one- fifth of her time every day in unpaid 19: Women, Labour, and Informal Sector’, published in work including housework and caregiving as compared the Economic and Political Weekly in March 2021 to just 2.5% of time spent by men. They also do over three suggests, “The Ministry of Statistics and Programme times the amount of childcare as men. The unpaid care Implementation Time Use Survey (2020) showed that work of women in the informal economy has increased during 2019, India’s overall participation rate in unpaid due to the COVID-19 pandemic, as schools, balwadis, activities was 63.6% and that the average time spent by a anganwadis of ICDS centres have been closed. This has person on it was 289 minutes. The participation rate in also affected their paid and routine unpaid work resulting unpaid activities for rural women was 85%, while that of in very high physical and emotional stress, and domestic urban women was 81.7%. In the same category, the violence4.”
Government Initiatives
The government has taken several steps to support women during the ongoing pandemic in the form of social protec- tion and initiatives to curb violence against women. The following table highlights a few of these measures:
Government Initiatives to Support Women during COVID-19 Pandemic in India
Social Protection
Cash transfers
Increasing Mahatma Gandhi National Rural Employment (MGNREGA) wage rates
Financial assistance
Scaling up PDS allocations
Special provisions of cooking gas cylinders
State-specific measures
Violence Against Women
Emergency helpline number
Guidelines for One Stop Centres and Local Health Centres to ensure continuity of shelter and counselling facilities for women survivors of violence.
The Government shared National Legal Aid Services Authority’s (NALSA) directory of Legal Service Institutions functional across the country along with NALSA Legal Aid Helpline and online portal with all the One Stop Centers and Women Helplines to facilitate legal aid and counselling to women facing violence.
8 | ON TRADE January - March 2021 Cover Story ON TRADE
Violence Against Women (Contd.)
The national and subnational governments popularized Central and State-specific domestic violence helpline numbers through social media campaigns, webinars and twitter chats on addressing intimate partner violence, domestic violence and other forms of violence. The Ministry of Women and Child Development and national women's machinery collaborated with Twitter platform to identify keywords related to domestic violence and extend support to survivors of violence.
The Delhi State Legal Services Authority (DSLSA) announced specific measures such as collaboration with Mother Dairy booths (Milk Booths), pharmacists and chemists for information on survivors of violence and also launched an app to deliver legal aid to these individuals. DSLSA also tied up with anganwadi and ASHA workers who might come across domestic violence cases in their areas.
Source: COVID-19 Global Gender Response Tracker, UNDP5
Gender Budget (Anomalies in Expenditure Conclusion Profile FY22) Gender biases over the years have made the world an In order to mitigate the hardships of women during the inequitable place to live. This is especially true of develop- pandemic, the government increased allocations to ing economies where women are ignorant about their some sectors affecting the wellbeing of women during rights and importance in the socio-economic sphere. FY21. However, while the government increased alloca- While progress has been made in terms of empowering tion on Pradhan Mantri Awas Yojana (Urban), Mahatma women and acknowledging their contributions to society, Gandhi National Rural Employment Guarantee Scheme gender stereotypes still exist and the COVID-19 pandemic (MGNREGS) and Indira Gandhi National Widow Pension has magnified the same. Scheme in its revised estimate for FY21 as compared to its budget estimate of FY21, allocation has been reduced in While the government is taking steps to reduce the plight the budget estimate of FY22 compared to the revised of women that has intensified during this crisis, more estimate of FY21. efforts are needed to make ours a just society recognizing the role of women as not just caregivers and family The government has also reduced allocation on National supporters, but also as decision-makers and bread- Livestock Mission, Scheme for Safety of Women on Public winners. The COVID-19 crisis has highlighted the Road Transport, Upgrading Skill and Training in underlying fault lines in our value systems and calls for Traditional Arts/Crafts for Development, Scholarship for uplifting the status of women and their wellbeing in our College and University Students and Schemes of North society. East Council in the budget estimate of FY22 as compared n to the budget and revised estimates of FY21.
1 PLAN FOR EQUAL: GENDER EQUALITY, SOCIAL JUSTICE AND SUSTAINABILITY IN THE WAKE OF COVID-19 (www.unwomen.org, March 2021)
2 Gender equality and COVID-19 (https://data.unicef.org/topic/gender/covid-19, May 2020)
3 https://in.one.un.org/page/sustainable-development-goals/sdg-5/
4 Gendered Experiences of COVID-19: Women, Labour, and Informal Sector (Dr. Vibhuti Patel, https://www.epw.in/engage/article/gendered-experiences-covid-19-women-labour-and, March 2021)
5 (https://data.undp.org/gendertracker)
ON TRADE January - March 2021 | 9 In Conversation ON TRADE
South Africa – A Gateway to the African Continent
‘’As head of mission, I can assure all the readers and Indian businesses that our Mission stands ready to assist Indian investors and importers in what can be a defining year, as we look towards recovering from the COVID pandemic and work towards economic nor- malcy... ‘’ says Ms. Andrea Kuhn, Consul General, Consulate General of the Rep. of South Africa
International Women's Day vulnerable in society being impacted the Economic Reconstruction and 2021 has been celebrated on the most. Of the almost three million Recovery Plan. To ensure women t h e t h e m e : " W o m e n i n job losses reported in 2020, about were not disproportionally affected Leadership: Achieving an two million were women. Added to during the lockdown, mechanisms this is the fact that two thirds of the were put in place not just for social equal future in a COVID-19 households in South Africa are led by support, but also to assist women- world." How have women- women, many of whom are active in owned businesses. A key focus area owned enterprises in South the informal sector. of the Economic Recovery Plan was A f r i c a ov e rc o m e COV I D - small, medium and micro enter- induced disruption and what Of the almost three prises (SMME) that make up 98% of are the lessons this holds for t h e f o r m a l b u s i n e s s . T h e women in India and across the million job losses Department of Small Business world? reported in 2020, about Development, together with Small E n t e r p r i s e F i n a n c e A g e n c y, two million were South Africa joined the world in reprioritised over R500 million (USD celebrating International Women’s women. This is further 34 million) to establish the SMME Day on March 8, 2021 and also to the fact that two third Debt Relief Scheme. As a result, with funds paid out under this scheme, reflected on the progress made in of households in South achieving gender equality as we are over 23,000 jobs were saved. Of the celebrating the 25th anniversary of Africa are led by women, SMMEs approved for support, 67% the adoption of the Constitution of many of whom are were black owned, 33% were female the Republic of South Africa of 1996. owned and 21% were owned by Since 1994, the Government of active in the informal young people. South Africa has made enormous sector. strides in implementing policies and T h e I n d u s t r i a l D ev e l o p m e n t programmes aimed at advancing In response to the COVID-19 Corporation also directed a signifi- women’s rights, and has remained pandemic, the South African cant portion of its funding approvals committed to ensure that women G ov e r n m e n t a d a p t e d s o c i a l to supporting youth and women- are economically empowered. protection and job programmes to empowered businesses. Black- support the vulnerable, including owned and women-owned busi- South Africa suffered together with women, youth and persons with nesses were prioritised in the the rest of the world, the scourge of disabilities. In October 2020, procurement of personal protective the global pandemic, with the most President Ramaphosa announced equipment.
10 | ON TRADE January - March 2021 In Conversation ON TRADE
There have been a number of As the COVID-19 pandemic unfolded, pre-existing success stories of women either starting businesses to produce inequalities were intensified and vulnerabilities in personal protective equipment or the social and healthcare systems were revealed. m o d i f y i n g ex i s t i n g b u s i n e s s operations. Ms. Nelly Shezi, Durban based owner of Elegant Line, who offerings to include what is critically Administration inaugurated in 2019 has received multiple international essential for the current state of the achieved 50/50 parity in Cabinet, awards for entrepreneurship, in economy. and 47% of the Members of response to the global pandemic, Parliament are women. According to expanded her chemical business to How does South Africa per- the World Bank, South Africa is in the manufacturing hand sanitisers. form in terms of women's top 10 countries with the highest economic empowerment in proportion of women holding seats Women were also forced to venture the entire African continent? in national parliaments and exceeds into male dominated services and the global average of 24.4%, with industries. One such an example is Rwanda taking the lead with A dedicated Department of Women, Ms. Unathi Mguye, the owner of 61.1%.South Africa continues Youth and Persons with Disabilities Storky Consulting and Projects, a striving to ensure sufficient gender was established in the Presidency to training and consultancy business. representation in key sectors such as accelerate socio-economic transfor- As this sector came to a standstill she judiciary and the armed forces. The mation and implementation of the shifted her focus to expand and private sector is actively being empowerment and participation of grow in the construction and plant- engaged to ensure that women are the above mentioned category of hire businesses. This new work better represented in positions of people. This was carried on through stream has encouraged her to management. oversight, monitoring, evaluation pursue a business that will be and influencing policy. The priority sustainable regardless of lockdown A key priority for South Africa’s of this Ministry is to ensure that or COVID. participation in multilateral spheres socio-economic empowerment and is to provide strategic support for the rights of Women, Youth and Persons Ms. Yashmita Bhana from Nihka African development agenda, with Disabilities are mainstreamed Technology Group is now providing encapsulated in Agenda 2063. As the across all sectors of society. temporary free access to tech Chair of the African Union (AU) in platforms for business owners, 2 0 2 0 , P re s i d e n t R a m a p h o s a S o u t h A f r i c a ' s N a t i o n a l which includes access to finance and prioritised education, economic Development Plan 2030 highlights a proposal writing tool that is e m p ow e r m e n t a n d fi n a n c i a l the critical role of women in the integrated in WhatsApp. She has in inclusion of women in Africa. This economy as key elements of South addition reached out to early was further to the celebrations of Africa's strategy to boost exports childhood development centres to ‘Decade of African Women (2010- and improve skills development. The complete on-line training. 2020)’ by the African Continent, strategy also aims to lower cost of whose purpose was to re-invigorate living for the poor, invest in a A s t h e C O V I D - 1 9 p a n d e m i c commitments to gender equality competitive infrastructure, reduce unfolded, pre-existing inequalities and women’s empowerment. the regulatory burden on small were intensified and vulnerabilities President Ramaphosa highlighted businesses, facilitate private in the social and healthcare systems that the global pandemic exposed investments and improve the were revealed. It also called atten- entrenched inequalities between performance of the labour market. tion to the importance of inclusive genders. He encouraged the right The role of women is thus critical to policies and well-functioning and access of women to contribute achieve this Plan by 2030. universal social and health care and meaningfully participate in systems. Women-owned businesses decision-making and policy develop- Women are equitably represented in that had overcome the strict ment. This is to ensure a gender the South African Government. lockdown were those that diversified responsive approach that is Under the leadership of President and expanded their product/service appropriately budgeted for in R a m a p h o s a , t h e S i x t h
ON TRADE January - March 2021 | 11 In Conversation ON TRADE
programmes, targeting the develop- South African Cabinet in 2020 ments. There are various initiatives ment of women and girls and also approved a policy of 40% public by the private sector and Non- including women into the main- procurement from women-owned Governmental Organisations for stream of economic activity. During businesses. Several departments working towards empowering its Chairship South Africa also have started implementing this women and girls, including the encouraged member states to policy and are making progress. Motsepe Foundation, Women’s develop policy guidelines to include Empowerment Volunteers’ initia- women in public procurement A key objective of Government is to tives and the programme by the processes. provide support to women who Education Department to advance operate small or micro businesses, science, technology, engineering The African Continental Free Trade including the ones in the informal and mathematics (STEM) faculties in Area (AfCFTA) which will establish a sector. The lack of access to financial girls. common market of over 1.3 billion services and digital identification people with a combined GDP of USD limit their ability to conduct busi- The Employment Equity Act looks at 3 trillion was launched on January 1, ness, and the Government has the racially discriminated from 2021. The ambition of the AfCFTA is committed to engage the financial South Africa’s Apartheid policies and to fast track continental economic sector to make financial services also towards gender discrimination integration, promote inter-Africa accessible and affordable for and women in the workplace. Other trade, stimulate economic growth women. programmes are implemented to and advance industrialisation and ensure licensing arrangements in mining, telecom and broadcasting; South Africa is in the top 10 countries with the preferential procurement legislation BEE charters, the codes and the BEE highest proportion of women holding seats in scorecard; Development Finance national parliaments and exceeds the global average Institutions which either specifically seek to broaden black ownership or of 24.4%. generally seek to grow new sectors. digitalisation. The members of the The SheTradesZA platform was Can you share the current Africa Union are committed to the introduced to assist women-owned status of ties between women- successful implementation of the businesses to participate in global owned enterprises in India AfCFTA as a practical contribution to value chains and markets. Over the economic development of the next five years, the Industrial and South Africa? Also explain Continent that will also contribute to Development Corporation has set a how does the trade mission of women empowerment. target of providing R10 billion (USD South Africa in India promote 670 million) of government and ties between women-owned What is the strategy adopted partner funding for women- enterprises in both the coun- by the Government of the empowered businesses. To create a tries? Republic of South Africa to larger market for small businesses, the South African Government also promote sustainable develop- Previously, exclusive events were plans to designate 1,000 locally m e n t t h r o u g h w o m e n ' s held with the women’s wings of the produced products that must be empowerment? Indian Chambers of Commerce to procured from SMMEs. promote collaboration between women entrepreneurs, where South Africa continues to work to Government has also stated its delegations travelled from South broaden the participation of women commitment to speed up the Africa led by the then Deputy in the economy. In his 2020 State of process of giving women access to Minister of Trade and Investment the Nation address, President productive assets such as land. Thabethe. Ramaphosa stated that the eco- nomic empowerment of women Programmes on gender equality and One of the tools of enhancing trade w o u l d b e a p r i o r i t y t o t h e women empowerment are cross- and investment is the facilitation of Government. In executing this, the cutting in all government depart-
12 | ON TRADE January - March 2021 In Conversation ON TRADE trade and investment missions. In South African Women. In the most recent five-year the past, government funded report submitted to the UN in 2019, delegations have visited India, Cabinet in 2020 it is clear that South Africa has made consisting of Small Middle and approved a policy of significant advances in improving Medium Enterprises (SMME) women the lives of women in the social, owned businesses. As the Covid 40% public procurement political and economic spheres. pandemic eases and international from women-owned travel restrictions are lifted, we The current global environment is expect these types of interactions to businesses. dominated by the response to the continue. COVID-19 pandemic. It has affected Joint Ministerial Commission, co- all facets of life and has the potential However, in the interim we have chaired by Minister of International to erode the gains made by facilitated and formed part of online Relations and Cooperation, Dr globalisation. South Africa will business seminars and webinars, Pandor and the Minister for External continue to participate in multilat- where market information has been Affairs, Dr Jaishankar was held in eral fora to promote the develop- shared and companies from both New Delhi in January 2020. The mental agenda of the Global South. countries are encouraged to meeting reviewed the Strategic South Africa and India cooperate interact. Programme, and acknowledged the closely in these foras which include enormous potential to grow the BRICS, IBSA, IORA (Indian Ocean Apart from trade, how can economic relations between South Rim Association) as well as the other I n d i a a n d S o u t h A f r i c a Africa and India. The review of the multilateral fora including the e m p ow e r w o m e n - ow n e d Strategic Programme is scheduled United Nations and the G20, where enterprises through greater for 2021 and South Africa encour- we share common positions on ages greater participation by women climate change and sustainable collaboration in tourism, in these discussions. development. healthcare, education, skill development, agriculture and How can India and South The BRICS partnership continues to sustainable development Africa collaborate in multilat- promote the value of multilateralism goals? eral and global fora such as as a response to global challenges within the context of the need to BRICS, IBSA, G20 etc. to drive Bilateral relations between South reform global political and economic global action in women's Africa and India are long standing governance. As the economic empowerment? and have matured into a Strategic consequences of the pandemic are Partnership. During the State Visit felt disproportionately in emerging South Africa and India are both by President Ramaphosa to India in markets and developing countries, signatories of the Beijing Declaration 2019, a Three Year Strategic economic co-operation among the and Platform for Action of 1995 that Programme of Cooperation (2019- BRICS partners will be indispensable changed the trajectory for the 2021) was signed. The Programme for any post-pandemic recovery empowerment of women world- is an outcome driven plan set within dispensation, because the issues of wide. South Africa is committed to specific timeframes that identified addressing the triple challenges of the five-yearly reviews on progress in key priority sectors. These include, poverty, inequality and unemploy- key areas such as women, education interalia, skills development & skills ment will remain. In this regard and training, gender-based violence, transfer, agro-processing, renew- South Africa looks forward to India's women’s rights, women and the able energy, mining, information Chairship of the BRICS in 2021. economy, and women in power and technology, tourism and healthcare. decision making. In the same year The legal frameworks for coopera- Increased trade, investment and i.e. 1995, one of the first legislative tion in these sectors have been tourism are absolutely critical for a c t s o f t h e fi r s t d e m o c ra t i c concluded and there is an annual South Africa’s economic recovery. Parliament was to ratify the review of the implementation of The BRICS Business Council and the Convention on the Elimination of All programmes and projects at senior BRICS Women’s Business Alliance Forms of Discrimination against official level. The Tenth Round of the (WBA) are important Track II drivers
ON TRADE January - March 2021 | 13 In Conversation ON TRADE
The South African Government also plans to What is your message for micro, small and medium designate 1,000 locally produced products that must enterprises in India looking for be procured from SMMEs. trade and investment oppor- tunities in South Africa? of commercial economic networks, diversify the bilateral trade and South Africa will again actively basket? South Africa welcomes the interest participate. of all Indian enterprises, looking for As you will appreciate, South Africa is trade and investment opportunities South Africa also participated in the a diverse economy and as such the in South Africa. As we seek to grow IBSA Women's Forum Ministerial potential exceeds mining related our economy through inclusive Meeting on March 16, 2021. The products. growth and create employment for event is important for South Africa our people, foreign direct invest- because President Ramaphosa had We are seeing strong demand for ment becomes an important prioritised women empowerment, South African fruits; in 2020, we enabling element, complimented entrepreneurship and the fight became the world’s second largest with access to export markets. against GBVF, while holding the exporter of citrus. Chairship of the African Union in President Ramaphosa has held 2020. This Forum provides a Other promising areas include three investment conferences over platform for South Africa to advance mining machinery and expertise. the last three years that have its policies and key issues that South Africa has a long history in received USD 52.7 billion in invest- impact women. The upcoming event terms of mining production and ment commitments towards our 5- will take place within the context of innovation, which would be of year target of USD 81.8 billion. This country’s recovery plans related to COVID-19. South Africa will continue to support the IORA
IORA is committed to gender initiatives as an affirmation that these are essential equality and women's empower- for strong and sustainable growth. ment, focusing on establishing Women's Economic Empowerment. benefit to India as coal and diamond reflects that South Africa is an South Africa will continue to support projects start to come online. attractive investment destination for the IORA initiatives as an affirmation Specifically, here we are referring to both local and offshore companies. that these are essential for strong deep level mining, mining equip- and sustainable growth. The ment and related services. Like India, we have worked to Wo r k i n g G ro u p o n Wo m e n's facilitate investment by increasing Economic Empowerment is a key We also have a strong automotive the ease of doing business, including deliverable of the IORA Action Plan sector that exports vehicles and making it easier to start a business. 2017-21. components globally. The sector has recently been boosted by the I urge Indian businesses to not just India's merchandise trade announcement of a significant look at South Africa as one single with South Africa has grown at investment by Ford. market, but also as a platform into a CAGR of 4%, broadly in line t h e A f r i c a n C o n t i n e n t . with the 5% growth in our We also believe that the defence The AfCFTA which came into overall trade with the world sector holds significant potential, as operation on January 1, 2021 since 2015-16. However, 72% of India modernises and equips its following the adoption of the our imports from South Africa armed forces. South African Johannesburg Declaration by the companies have already established comprise of mining products African Union is an emerging their presence in the market and are opportunity that should not be and precious metals. What are actively engaging opportunities. missed. the potential sectors to n
14 | ON TRADE January - March 2021 Viewpoint ON TRADE
‘’PayNearby envisions offering easy access to assisted digital and banking services, seamlessly to everyone, everywhere....” says Mr. Anand Kumar Bajaj, Founder, MD & CEO, PayNearby
An IIM-A alumnus and a Chartered Accountant, Mr. Anand Kumar Bajaj is the Founder, MD & CEO of Nearby Technologies Pvt. Ltd. With over 18 years of experience in Digital Payments and Mobility, Mr. Bajaj holds 5 patents in banking technology and worked earlier at YES Bank, ICICI Bank, and Ernst & Young. Previously he was the President and Chief Innovation Officer at YES Bank, where he steered several high-impact programs in digital payments. Anand has actively partici- pated in the Steering Committee of NPCI shaping the IMPS and UPI industry and has been a member of RBI’s ad-hoc committee on Mobile Payments and NUUP. At the Fintech startup named Nearby Technologies, Mr. Bajaj and his team are committed to enabling the reach of digital payments and financial services at the first mile by empowering retailers.
Could you share the idea At the moment, access, trust and consume effort- b e h i n d c o m m e n c i n g lessly. PayNearby and what type of PayNearby app has 23+ problem are you trying to services listed on it, and At PayNearby, besides offering handholding to this tech-shy solve? we are developing a population in the rural masses, we are also customising existing digital PayNearby, the flagship brand of one-stop-shop model to and banking services to enable easy Nearby Technologies was set up with ensure that all access. The traditional kirana stores a vision to build inroads for basic have always formed the heart of banking facilities into the real India, individuals and every community and have an where majority of the population organizations can access inexplicable understanding of their resides. With 97% population financial services within needs. We realized collaborating remaining to be insured, 92% not with these brick and mortar stores having invested in Mutual Funds, their targeted locality. would enable us to make inroads and 78% not having access to into the pulse of the rural population finance, a large part of the country is However, we realized that India was while leveraging the unique relation- still outside the realm of the formal largely tech-shy and needed to be ship nurtured by these stores. economy with little or no access to handheld to the next stage of basic financial services. PayNearby development. For a more inclusive With this, in 2016 we formed envisioned offering easy access to growth, it was important that we not PayNearby, a flagship brand of assisted digital and banking services, just create a cohesive ecosystem but Nearby Technologies, to offer seamlessly to everyone, every- offer financial services to the masses assisted financial services to the where. in a format that they can easily unbanked and the under-banked at
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For our corporate clients, we offer better cash experiences for our retailers, that enable them in turn to provide a management services, it helps faster settlement and whole host of services to our end- also minimises operational costs. consumers at the click of a button.
Besides, we carefully use our the last mile and empower retailers What are the other brands and technology architecture to provide to offer branchless banking services products/services offered by the highest success ratio in transac- to local communities, thereby Nearby Tech? tions whilst ensuring maximum boosting financial inclusion. Today, efficiency in a retailer’s daily life and we service close to 12 crore Indians We expanded our network and convenience in a customer’s life. The on a range of products and services, forayed into launching multiple automation at the backend helps us earning a monthly revenue of verticals and brands. Besides to scale and handle volumes. We around Rs. 5000 crores plus, clocking TravelNearby – to offer affordable apply the mantra of “Automate or 10 lakh+ transactions daily, and we travel solutions and InsureNearby – Eliminate”. are leading the segment with 33% to offer insurance for the masses, in market share in Aadhaar enabled May 2020, we launched JobsNearby - Payment System (AePS). a job registry for migrant workers The entire focus of who lost their livelihood during the our technology team is Please explain the products pandemic. and services offered by you to to create user- make India a financially For our corporate clients, we offer experience based inclusive nation? better cash management services, it products that help our helps faster settlement and also We are a B2B2C company and offer minimises operational costs. With retailers to serve their various financial and non-financial our enterprise solution, corporates customers better. services to the masses across the can digitise their cash collection country. Our range of services service by simply harnessing What are the challenges your includes Aadhaar-enabled payment PayNearby ’s extensive retail system, money transfers, utility bill network. organization faces in promot- payments, insurance, cash deposits, ing digitization in rural and gold loan, access to government We offer a whole bouquet of services remote areas of India? benefits and travel bookings through our business correspon- amongst others. This is offered dent (BC) model and have roped in PayNearby offers financial products across 17,200 pin codes through our retailers at the first mile to offer both and services for the masses in India. 10 lakh+ retail touchpoints. We have digital financial and non-financial The focus is primarily to provide also added OTT (Over The Top), services to the masses. financial services in the interiors and online gaming, e-commerce and e- to the lower strata of rural India, learning amongst other services How does your company which constitutes majorly to 93% of since the onset of Covid-19, as judiciously use technology? the population. We make these consumers strived for everything service offerings available to digital. At the moment, PayNearby PayNearby has an innovative and customers through our trusted app has 23+ services listed on it, and robust technology backend platform retailer partners – the Digital we are developing a one-stop-shop that reaches out to the deep pockets Pradhans. model to ensure that all individuals of our country. The entire focus of and organizations can access our technology team is to create The unorganized retail market financial services within their user-experience based products indirectly generates livelihoods for targeted locality, and are steered that help our retailers to serve their more than 20 crore people in the towards a less-cash economy. We customers better. We use advanced country. It is, therefore, crucial that aim to offer branchless banking analytics, AI and machine learning to this cohort seamlessly adapts to services to every citizen in the create simple and efficient micro digital literacy thereby facilitating country at a store nearby.
16 | ON TRADE January - March 2021 Viewpoint ON TRADE ease of transactions. However, lack To be indispensable TravelNearby, InsureNearby and of digital skills and financial literacy JobsNearby. Additionally, we also has been a huge challenge for us to the consumer, the managed to expand our online especially in the rural and remote local retailer must hyper local discovery and purchase areas of the country. With the rise of application, BuyNearby to 2 lakh e-commerce and global retail giants constantly evolve to Kirana stores across the country. eyeing the Indian market, there is a accommodate the dire need to empower them by We are set to make all basic financial upscaling their digital and customer consumer’s changing and non-financial services available servicing skills. This, therefore, needs. to customers through our Digital needs to be supported with training Pradhans. A major reason for our and upskilling programs for retailers growth rate has been the aggressive to ensure that they thrive in the Ÿ SKOCH Order-of-Merit Awards - goals the company has set for itself consumption market against the June 2019 and aims to expand from 10,00,000 disruption provided by online Ÿ Category Leader for Fastest retailers as of now, to 50,00,000 aggregators. G row i n g D i g i t a l i n K i ra n a retailers in the near future, in the Segment - April 2019 hope to be the port of call for Furthermore, to be indispensable to Ÿ DigiDhan Mission FinTech - branchless banking in the country. the consumer, the local retailer must October 2019 - Innovation in constantly evolve to accommodate Digital Payments Acceptance the consumer’s changing needs. Infrastructure in Rural India We are set to make Ÿ Kirana shops are unlikely to grow Best Fintech Innovation in all basic financial and beyond a point and invest in shelf Financial Inclusion - The India space unless they are enabled with Finance Inclusive Awards - Dec non-financial services the expertise to draw insights based 2019 available to customers on consumer interactions. For Ÿ Best Fintech in Payments - Indian example, if a Kirana store is offering Banking Association - 2020 through our Digital money transfer, venturing into a new Ÿ Best Fintech enabling Financial Pradhans. vertical such as insurance will only Inclusion - India Excellence be possible if he is armed with the Awards - Jan 2021 PayNearby has been working closely infrastructure and adeptness to with retailers at the grass-root level gauge demand. This ensures that What is the future outlook of to bring them to the forefront of the retailers transform the shop PayNearby and your message financial inclusion. The company’s beyond a mom-and-pop store and for aspiring Digital Pradhans mission to make ‘Har Dukaan Digital become a one-stop solution for an across the country? Pradhan’ is envisaged to empower assortment of banking needs. the local retailer and create a The Covid-19 pandemic has given a thriving eco-system for the local What are the various awards big boost to digital payment community. Through our network, and recognitions received? adoption in the country, and we have not only do we aim to bring financial been fortunate to have been able to services to the bottom of the We have been honoured and front-end this growth for the pyramid, but also ensure that humbled to receive a range of unbanked and underbanked masses retailers stay relevant and are awards for our tireless work over the across the country. Facilitating direct provided opportunities for an years. benefit transfer (DBT) disburse- additional revenue stream. We urge ments worth over 9000 crores aspiring retailers to join the digital Ÿ CA Innovator Award - January during the peak lockdown months movement to empower their 2019 (April-June) being a case in point. surrounding communities while Ÿ World Payments Congress - simultaneously expand their F e b r u a r y 2 0 1 9 - 5 0 M o s t We expanded our network and horizons to earn additional revenue. I n fl u e n t i a l P a y m e n t forayed into launching multiple Professionals v e r t i c a l s a n d b r a n d s l i k e We are determined to ensure our
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PayNearby has been overall growth and adoption. In fact, payments through a simple one-tap it highlighted the dire need for mechanism should go a long way in working closely with branchless banking and banking on digital payment proliferation in the retailers at the grass- the go. Going forward, the role of country. This excellent initiative is regulators will have a deep impact likely to catapult a burgeoning move root level to bring them on the proliferation of digital t ow a rd s c a s h l e s s p a y m e n t s . to the forefront of payments. Similarly, encouraging more and more merchants on the ground to be financial inclusion. Banking correspondents have a part of this digital movement while served as the frontline warriors s t re n g t h e n i n g t h e c o u n t r y ’s Digital Pradhans grow and prosper during the pandemic, working acceptance infrastructure will go a in this digital age and together we tirelessly to ensure people have long way in adding further momen- contribute to a stronger India. This access to financial services and have tum to the ‘Digital India’ movement. determination to create a digitally served as the point of disbursal for forward and financially inclusive the government’s direct benefit The regulator has already created India forms the cornerstone of our transfer (DBT) initiative. We hope to the sandbox environment for testing brand DNA - Zidd Aage Bhadne Ki. see continued focus and sector innovative ideas in a controlled live
What are the policy measures Regulatory bodies and the government must be you suggest the regulators, government and other finan- urged to ensure the survival and financial viability of cial sector regulators to these agents, who are often underpaid for the promote a less-cash economy? selfless work.
The fintech ecosystem in India has friendly policies implemented to environment. And now, initiatives by been privileged enough to have boost more participation in this the government such as the progressive regulators with a strong, sector, especially for the business development of a world-class fintech steadfast vision to usher in extensive correspondent industry, that is truly hub at GIFT, investor charter and a financial inclusion. Over the last few the poor man’s network and plays a dedicated fund of Rs 1,500 crores for years, RBI has created policies to pivotal role in ensuring financial digital payments allocated during boost new forms of lending and access. Friendly taxation policies Budget 2021-2022 are extremely payment institutions, such as mobile and booster packages will go a long encouraging. This will augment wallets, P2P lending and payment way in driving more participation in innovation within the fintech banks. It has also been making agent banking programs across the industry and accelerate the pace of a regulatory changes to encourage country. Regulatory bodies and the financially inclusive, less-cash digitization of banking, credit and government must be urged to economy. payment services. Regulatory ensure the survival and financial n bodies like NPCI have made India the viability of these agents, who are prototype of digital payments often underpaid for the selfless through the extraordinary success of work. UPI and its monumental growth has caught the eye of major companies RBI’s introduction of offline retail globally, putting India on the map as payments to facilitate the adoption a digital innovator, rather than just of cashless transactions in areas an implementor. with inconsistent internet connectiv- ity is another great move. The limit The Digital India program envisioned increase on contactless payments an inclusive growth for the economy without a PIN validation to Rs 5,000 and the country. The pandemic from Rs 2,000 earlier is expected to proved to be a catalyst for India’s level the playing field in favour of fintech sector, accelerating its cards. This de-mystification of digital
18 | ON TRADE January - March 2021 Viewpoint ON TRADE
India needs to make entrepreneurship ecosystem gender-neutral, says Ms. Buteau
Promoting women entrepreneurship is an effective tool to achieve overall socio-economic development. However, women face various challenges in starting and successfully running an enterprise. In an interview to ON TRADE, Ms. Sharon Buteau, Executive Director of the Chennai- based non-profit research organization LEAD, shares her perspectives on developing a gender-neutral ecosystem for women entrepreneurs. Ms. Buteau has more than 18 years of experience in research, international development, digital financial services and financial inclusion.
According to her, government agencies, financial institutions, research and academic institutions have a distinct role in empowering women in their entrepreneurial journey.
Following is the excerpt of the interview:
(Ms. Sanjana Vijay, Research Assistant, LEAD also contributed to this interview) A recent report
What are the unique business Mobility and Time constraints- published by the challenges women face in Time-use surveys used in mobility International Finance India? research literature have found that women’s space-time constraints is Corporation highlighted India has had a monumental growth the key impediment to their partici- that only 17% of women story over the past decade. The pation in the workforce and entre- entrepreneurs in India growth in independent industries preneurial growth. Results from and services has been fuelled by an NSS’s time-use survey conducted in are aware of financial uptick in entrepreneurship. But 2019 suggest that on average, schemes launched by women are only able to dedicate 5.8 despite this impressive growth story, the government. women’s participation in the hours a day to their home-based business and economic spheres business that is interrupted by 6.6 remains abysmally low. Despite the hours of unpaid caregiving work. growth in the overall number of The Time Use Survey (TUS) con- and technology. Unfavourable MSMEs established in India, as of ducted as part of the National inheritance laws have been an 2018-19, the share of enterprises Sample Survey looks to measure impediment in access to property. owned by women stood at only time spent by individuals on Bankers are apprehensive of lending 21.5%(Source- MSME Annual report different activities. The primary to MSMEs with limited documenta- 2020). India ranked 49th in the objective of the Time Use Survey tion, despite prescribed gender Mastercard Index for Women (TUS) is to measure participation of friendly policies and programs. The Entrepreneurs (2020). men, women and other groups of most common challenge cited by persons in paid and unpaid activi- bankers was identifying genuine Traditional norms and biases ties. wo m e n e nt re pre ne ur s . Ma l e continue to hinder women from entrepreneurs often registered their exploring business opportunities Lack of access to affordable seed businesses in their wives’ names to and scaling up their enterprises. and growth capital is also a major benefit from women friendly constraint. This gap is amplified by schemes and laws. The bias usually lack of assets and physical collaterals stems from their socio-cultural
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Around 45% of women-led businesses that faced during this time (81.5%), and most women also reported that family permanent closure do not foresee starting another members did not allocate any enterprise again, even if markets returned to resources to their businesses to support them either. (82.3%) normalcy. indicative of lack of family support and crucial pain point for helping their business ride the wave of this status and their choice of traditional How has the COVID-19 pan- pandemic unharmed. areas of operation. demic exacerbated the chal- l e n g e s t h a t w o m e n - r u n These findings are extremely The estimated finance gap for businesses are facing? important and require urgent women-owned MSMEs was Rs. 6.37 attention so that women entrepre- trillion ($116 billion), or 73% of total While the pandemic has adversely neurs can be provided a supportive demand (IFC, 2015). Additionally, a affected people across the globe, ecosystem to thrive in the country. recent report published by the women have been more vulnerable Understanding that in the short-run, International Finance Corporation to its effects, due to existing gender an enterprise-owner's decision to highlighted that only 17% of women inequalities. The MSME sector is not restart a business would mean entrepreneurs in India are aware of among the worst-hit segments, and loss of economic independence. In financial schemes launched by the enterprises led and run by women government. Especially, during the run the risk of closing down. In a The ecosystem current pandemic that has affected survey of over 2,000 entrepreneurs women entrepreneurs dispropor- players could invest that we conducted across Bihar, tionately more than their male Chhattisgarh, Madhya Pradesh and more in increasing the counterparts, lack of awareness and Odisha, in June-July 2019, we found knowledge to access government number of gender- that one in three women-led schemes and bank loans is a huge enterprises were either temporarily responsive and gender impediment towards reviving their or permanently closed. The short- business. targeted incubators, as term economic impact of business closures is predictable given the well as accelerators slump in the market. However, in the catering to the social Perceived Risks and apprehen- case of women-led enterprises, the and mobility constraints sion of bankers- closures have affected their business outlook and risk appetite. of women. Lack of networking opportunities, Around 45% of women-led busi- rather lack of an agency to nesses that faced permanent the long-run, however, this could explore networking opportunities closure do not foresee starting have implications on their house- - While examining factors that another enterprise again, even if hold-level decision-making, freedom prevent women from scaling up their markets returned to normalcy. The of movement and collective agency business, one potential explanation findings on unpaid care work during at a community level. Hence, is offered by a lack of incumbent the pandemic are consistent with immediate attention must be given female entrepreneurs in the increased burden of household to rejuvenate the women entrepre- immediate vicinity. Building on responsibilities, including caring for neurship ecosystem by providing improving the effects from networks dependents, household chores and nudges along the way to ensure a might help bridge the gender gap primary production. Study shows smooth transition back to business between entrepreneurship among that 59% of respondents are for a majority of them. men and women, either due to spending less time on their business increased confidence, support from activities. On the household front, How can we encourage more their social network, and potentially, most women reported that they did women to pursue entrepre- through shifting norms. not have to allocate resources to neurship as a lucrative career support a family member’s business path? What are the ways we
20 | ON TRADE January - March 2021 Viewpoint ON TRADE can create a gender-neutral Banks and financial neur award’ to promote networking environment for women to be at an annual event and bring organisations can look better integrated in the recognition to customers. Hosting a entrepreneurial ecosystem? to promote networking speaker series can also be an effective means to promote women- opportunities for its specific networking events. We need a multi-pronged approach Creating financial tools for to encourage more women to take women customers to women: As opposed to a product- up entrepreneurial roles - to address meet regularly and led approach, financial institutions the root causes of the various social, could look to adopt a customer- cultural, and economic challenges provide training centered value proposition that that they face. modules to improve combines access to financial their skill sets. services with information, education Role Models for young girls and and networking opportunities to women: It is imperative to enable a develop a bundle of products and change in thought process to enable Response to constraints on services for women. a mindset shift for girls while in women’s safety: Understanding school and educate them that as the issue of safety plays an impor- Regarding creating a more gender- women they must never hesitate to tant role in determining the level of neutral environment for women to pursue their career and interests, in social mobility of women and so in get better integrated in the ecosys- seemingly unconventional paths response to this, the onus falls on tem: and not held back due to internal- ecosystem to create a safer environ- ised beliefs of gender roles. Modules ment and one that takes into Gender sensitization of banking and immersive education (activities, account the lack of mobility. Thus, staff is an important step to exposure visits) should be intro- looking to increase the number of promote ‘gender-less lending’ and duced as a part of the curriculum to gender-responsive and gender greater recognition of opportunities inculcate entrepreneurial and risk- targeted incubators, as well as associated with the women entre- taking attitudes early on in student accelerators catering to the social preneur segment. This ideally life. and mobility constraints of women. should look to include: Training, alongside developing and dissemi- Addressing mobility constraints: Enabling networking opportuni- nating toolkits for loan officers on In a recent study conducted by LEAD ties: Due to inherent social biases in the lines of global best practices. at Krea University on women society, women lack the networking Banks should look to increase their entrepreneurs, the results of the opportunities as their male counter- portfolio of staff members to include study pointed that over 70% of the parts. In response to this, the surveyed women entrepreneurs function in a closed communication Banks should look to increase their portfolio of channel by running piece-rate businesses. They work on a contrac- staff members to include more women – especially tual basis, primarily to overcome Relationship Managers. mobility and travel-time constraints. While this set up gives a consistent ecosystem of financial lenders and m o r e w o m e n – e s p e c i a l l y and singular market access, it is not business operators should look to Relationship Managers. This would in the best long term interests of the influence and create a conducive be crucial to send out a message to businesses to explore this area of environment for these women. To potential borrowers that banks are business. To this regard, the that effect, banks and financial evolving to understand the require- ecosystem players could invest organisations can look to promote ments of the women demographic. more in increasing the number of networking opportunities for its gender-responsive and gender women customers to meet regularly Tr a i n i n g f r o n t l i n e s t a ff t o targeted incubators, as well as and provide training modules to a p p ro a c h w o m e n c u s t o m e r s accelerators catering to the social improve their skill sets. Many banks differently will be critical to serving and mobility constraints of women. globally, offer a ‘women entrepre- them better. It is important that
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Maharashtra’s SRLM, Umed, has developed a partnership with Saheli, Karigar and the general Amazon platform through which it has facilitated the sales of 90 products worth Rs. 4.5 lakhs in just a span of two months in 2019. gender sensitive questions are power of e-commerce to stimulate micro-enterprises, the Mission runs asked to women about their women-run businesses to reach new a brick and mortar supermarket. personal goals for developing their markets and improve accessibility Additionally, they launched a digital business and not ones that push and market linkages. In terms of platform enabling the sale of longer these women to bring in men and state initiatives, a few SRLMs have shelf life. These are encouraging husbands to their business to instill started their own digital platforms examples of the role that govern- a confidence factor. To do this such as the ones in Kerala, Bihar, ments and policy bodies can play in effectively, financial institutions Maharashtra and Andhra Pradesh creating a more enabling environ- should focus on delivering a have taken steps towards providing ment for women entrepreneurs. superior customer experience for a platform to the SHG women that women, as opposed to relying on a enable their women entrepreneurs Given your work in action product-driven strategy. to reach out to new markets and research - what are some of access a wider customer base. For the major knowledge gaps in Alternative credit score models instance, Maharashtra’s SRLM, understanding what works to are the future. Alternative credit Umed, has developed a partnership enable women entrepreneur- scoring models are not new to the with Saheli, Karigar and the general world of FinTechs, especially in India, Amazon platform through which it ship and how can industry with organisations like LendingKart has facilitated the sales of 90 collaborate in finding solu- and AyeFinance that work toward products worth Rs. 4.5 lakhs in just a tions along with researchers? harnessing proxy data and indica- span of two months in 2019. The tors to assess creditworthiness of its SRLM allows products made by The current landscape of research applicants and connect them with women who have individual and on women entrepreneurs, and the larger financial institutions to group enterprises to be onboarded entrepreneurship in general, is provide loans for their business. on the condition that they have a limited by the lack of reliable, high- They are gaining traction with their GST certification, as this is a must for frequency data on this segment. ability to use proxy data and the an e-commerce platform. Kerala’s Given the complexity of India’s need of the hour to jump-start more state poverty alleviation program, business and social landscape, women to come forward to the Kudumbashree Mission, works with region-wise assessments can frontline of entrepreneurship, SHG women to start their own micro- provide granular insights into the Metrics that can value social enterprises. To promote sale of trends related to access or usage of networks, community connections goods or products made by these financial products by women etc. to value women and push them entrepreneurs. There is scope to towards accessing equal opportuni- improve the availability of adminis- ties of finance. We have developed a trative data collected through the MSME census and other surveys on a Business Readiness What are the current tools in periodic basis, and integrate a the market that encourage Scorecard which can be gender lens in these efforts. Equally, women-run businesses to used as a powerful there is little information on the complex barriers of access to reach out to new markets? policy tool to assess finance, which often reflect the How can we increase their enterprise readiness country’s socioeconomic, political, presence in international and cultural conditions. A country- markets? and design targeted level diagnostic study of the demand interventions for this and supply of finance for women- The current state interventions, owned MSMEs is essential to provide besides the private ones harness the segment. a deeper contextual background
22 | ON TRADE January - March 2021 Viewpoint ON TRADE and to design sector-specific Possibly, the biggest inhibiting factor for women strategies. For instance, in one of our landscaping studies, we focused on entrepreneurs are the gender norms that are understanding the challenges that established in society. Implementing policies and home-based women entrepreneurs in the handicrafts and handlooms programs that are designed to work around these sector face, and the supply chains norms is one way to further female employment. that they operate in. We found that even in this segment, there is a lot of appropriate thrust areas to optimise Possibly, the biggest inhibiting factor heterogeneity in the background female entrepreneurs’ access to for women entrepreneurs are the and motivations of entrepreneurs. m a r ke t s a n d re s o u rc e s , a n d gender norms that are established Based on the insights from the study, therefore, their potential to become in society. Implementing policies we have developed a Business sustainable, scalable, and visible. and programs that are designed to Readiness Scorecard which can be work around these norms is one way used as a powerful policy tool to R e c e n t l y, A C E R R ( CO V I D - 1 9 to further female employment. assess enterprise readiness and Enterprise Response Research) Research could be conducted to design targeted interventions for study was conducted by LEAD, to pave a way forward to make the this segment. understand the financial, social and entrepreneurship ecosystem more psychological impact of COVID-19 gender neutral by: Capturing gender-disaggregated and its lockdown on women-led data for lending: Research indi- businesses. An important insight Ÿ Creating gender neutral policies cates that women are likely to have a that was drawn from this study is at banks that enable women to better repayment pattern than their that- Most businesses surveyed feel more welcome at branches. male counterparts. However, this (81%) did not opt for business loans T h i s i n v o l v e s a t a r g e t e d data is either not captured, or not since the lockdown started. Even approach of pushing banks to highlighted by financial institutions amongst the 19% who did, most rethink their strategy of disburs- while developing their credit (42.5%) chose to opt for loans from ing loans to women. appraisal frameworks. This insight formal channels (Banks, SHGs, Ÿ Working in partnership with could be helpful while developing Village level organisations and fi n t e c h s t o d e v e l o p n e w alternative credit scoring models in cluster level federations (CLFs). This alternative credit scores for order to enable women to finally coupled with the fact that most entrepreneurs who do not have a start accessing cheaper loans. businesses have a high level of digital footprint or a history of awareness regarding government digital transactions. The inten- The first step to addressing the schemes, and prefer to dip into tion is to create an alternative research gap is to unpack the personal savings than opting for credit score using data derived market landscape of the supply loans goes to show that these from non-traditional finance chain. The supply chain analysis of businesses have a penchant for non- related information like mobile business models helps identify debt monetary assistance. This or internet transactions and creates a clear pathway to support- payments, social media, web Harnessing ing these businesses financially, and browsers, utility payments, and research must be explored to create point of sale transaction devices. alternative data using these tools for businesses that will Harnessing alternative data psychometric analysis help them in the long run: using psychometric analysis could enable lenders to could enable lenders to make Ÿ Creating instruments that offer reliable predictions about the make reliable short-term interest-free loans creditworthiness of potential predictions about the Ÿ Continuing with the provision of borrowers schemes that give greater creditworthiness of autonomy to the businesses potential borrowers. through direct cash transfers
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What policy measures and Ÿ Digital literacy training, camps The Ministry of Rural steps can states such as and facilities should be organ- Development, having Maharashtra undertake to ised for women to have a higher promote exports of products market reach as well as to equip forged collaborations them to weather shocks like the and services produced by one seen during the COVID-19 with GeM and SRLMs to women-owned enterprises in pandemic. onboard SHG products the state? Ÿ Tailor-made financial products for women enterprise owners on the Saras Gallery, can The initiatives that Governments can should be designed and imple- forge a national-level take are of two dimensions: Firstly, to m e n t e d t h ro u g h fi n a n c i a l partnership with these promote women and women institutions. Additionally, this businesses to establish their financial access should be private e-commerce enterprise. This involves improving bundled with financial manage- platforms. their access to finance, awareness of ment and mentoring support. schemes etc. And secondly, to Ÿ Creating networking opportuni- improve the accessibility to market ties through digital means and neurs get connected with the digital networks that can help promote and social gatherings to meet economy, they can also access export their products to customers. industry players and sector information regarding market contemporaries. trends and consumer preferences. A few policy recommendations in the first dimension: The past year has made it evident Ÿ Collaboration with Private Ÿ Creating an exposure to non- that access to technology and sector e-commerce players: traditional roles early on during markets can be a game-changer for T h e M i n i s t r y o f R u r a l school education so women do women-led enterprises. We have Development, having forged not hesitate in pursuing their seen entrepreneurs pivoting their collaborations with GeM and career interests due to internal- business models by producing SRLMs to onboard SHG products ised beliefs of gender roles. masks, sanitizers and PPEs. This has on the Saras Gallery, can forge a M o d u l e s a n d i m m e r s i v e been made possible by a rapid national-level partnership with education (activities, exposure diffusion of information through these private e-commerce visits) should be introduced as a technology and access to a support- platforms. As the nodal agency, part of the curriculum to ive social network. The Maharashtra the Ministry can play an instru- inculcate entrepreneurial and State Rural Livelihoods Mission can mental role in enabling standard- risk-taking attitudes early on in further amplify these efforts by ization and reduction of the student life. bringing industry and private e- commissions charged by the platforms. An example of a Creating an exposure to non-traditional roles nationwide partnership is that of NULM’s partnership with Flipkart early on during school education so women do not which is still in its early stages. A hesitate in pursuing their career interests due to national level partnership would ensure better bargaining power internalised beliefs of gender roles. for the SRLMs as some are not as active in comparison to others. Ÿ Policies and measures should be commerce players on board as put in place to ensure that there channel partners to enhance market n a r e n o g e n d e r - b a s e d access. Along with enhancing digital segregations in skilling and readiness, policy bodies can issue vocational training, and con- g u i d e l i n e s f o r l ev e ra g i n g e - certed effort should be taken to commerce portals, private and ensure that women are encour- public, for expanding the reach of aged in non-traditional fields. products. As more women entrepre-
24 | ON TRADE January - March 2021 WTO Focus ON TRADE
Small, vulnerable economies’ integration with global economy remains a challenge
EL SALVADOR
GUATEMALA
ST LUCIA
t a meeting of the Committee on Trade and The three countries also expressed concern about rising Development dedicated to small economies on protectionist measures and plummeting FDI as a result of A2nd November, WTO members and international the COVID-19 pandemic. They stressed the significance of organizations highlighted the challenges faced by small the United Nations Sustainable Development Goals and economies in attracting foreign investment - particularly the WTO negotiations for a multilateral agreement on amid the COVID-19 crisis - and discussed ways to facilitate investment facilitation for development, in which 105 this investment. WTO members are participating. A number of partici- pants stressed the importance of implementing WTO's Small, Vulnerable Economies (SVE) are a group of Trade Facilitation Agreement (TFA). The United States developing countries facing unique challenges related to drew attention to the recent joint communication by their integration into the global economy. The group is Australia, Brazil, Colombia, Japan and the United States mainly made up of Caribbean and Pacific small and island on accelerating implementation of the Agreement in light states, whose exports tend to be concentrated in a few of the COVID-19 crisis to help economies gain access to sectors and are extremely vulnerable to volatile interna- essential products. Reference was also made to the tional markets. significant role the WTO-led Aid for Trade initiative can play in mobilizing resources to improve FDI flows into Three members of the WTO's Small, Vulnerable developing countries and least-developed countries Economies (SVE) Group - El Salvador, Guatemala and (LDCs). Saint Lucia – presented initiatives they have taken to increase foreign direct investment (FDI) in order to The WTO Secretariat noted the importance of FDI expand their trading capacity and support economic regulatory frameworks and investment facilitation diversification. These include creating incentive policies. It was pointed out that enhanced cooperation at packages, improving channels to attract investment, the cross-border and domestic level can help facilitate modernizing the delivery of governmental services investment and generate more trading opportunities. through digitalization, collecting feedback from stake- Efficient authorization procedures are also very holders, disseminating investment-related data and important, notably through the use of electronic pro- improving institutional coordination domestically. El cesses. Salvador highlighted success in attracting FDI in the aerospace industry and Guatemala outlined its National The International Trade Centre (ITC) explained how the Programme for Competitiveness. Saint Lucia expressed organization is helping Mongolia, Mozambique, Zambia concern with plummeting FDI as a result of the COVID-19 and other developing countries identify and implement pandemic. investment facilitation measures and strategies. The ITC referred to the challenges faced by small businesses in
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terms of identifying and screening investment flows and fiscal and current account positions as well as elevated their lack of access to finance. It also noted the significant levels of external debt. While domestic policy interven- revenue source that FDI represents for developing tions are critical elements within the policy toolbox countries and LDCs. required to respond to these challenges, the multilateral system can play a more meaningful role in this effort by The United Nations Conference on Trade and moving beyond ad hoc and issue specific responses to Development (UNCTAD) said that small economies have systemic and cross-cutting solutions for SVEs. only a 1.3 per cent global share of FDI inflows. It added that investment flows into SVEs declined by 17 per cent It is undeniable that SVEs suffer from a combination of during the first half of 2020, dropping from USD 9.8 billion inherited and inherent characteristics that impede their to USD 8 billion. Among the challenges faced by small ability to integrate into the global economy. They economies, are connectivity issues due to geographical confront peculiar structural limitations, including: high and infrastructure constraints, vulnerability to natural production costs; small internal markets; a narrow range disasters and climate change, and the difficulty of of export products and services; small and highly attracting funding. UNCTAD also stressed the need to specialized labour markets; high transportation costs; build partnerships with bigger economies and empha- and physical isolation from external markets. Moreover, sized the important role played by investment promotion high fixed costs of private sector activities imply cost agencies. disadvantages and a more concentrated market struc- ture that is less competitive. In the public sector, these Since the establishment of the World Trade Organization cost structures result in higher transactional costs and (WTO) 25 years ago, small and vulnerable economies reduced service volumes. While it is accepted that (SVEs) have sought to gain special recognition and international trade can assist in overcoming rigidities treatment within the multilateral trading system due to related to scale, the ultimate impact of international their unique characteristics. It is beyond question that trade on SVEs is limited. structural and systemic constraints based on a host of internal and exogenous factors including geography, Lack of supply response following significant unilateral market size and structure, demography, and climate liberalization of trade regimes and market opening in change, make SVEs distinct among WTO members. developed and relatively advanced developing countries has prevented many low-income economies from taking In 2001, the Doha Ministerial Declaration established a advantage of the growth in world-wide trade and Work Programme for Small Economies, under the investment flows. Most of these countries lack basic auspices of the General Council, ‘to frame responses to infrastructures, skilled human resources and managerial the trade related issues identified for the fuller integra- capacity, and this inhibits trade-led growth and develop- tion of SVEs into the multilateral trading system, and not ment. The absence of effective supply response in these to create a sub-category of WTO members.’ Discussions economies has also meant their weak integration into the on the mandate have taken place since 2002 in the global economy. Trade capacity building has therefore Committee on Trade and Development (CTD) meetings in become a major national and international concern in dedicated sessions. The Ministerial Declaration at Hong attempts to ensure beneficial participation by poor and Kong in 2005 reaffirmed the need to ‘adopt specific vulnerable economies in world trade. measures that would facilitate their (small economies’) further integration into the multilateral trading system, Financial and technical assistance from multilateral and without creating a sub-category of WTO members.’ bilateral donors aimed at facilitating the integration of developing countries into the global economy through A number of ad hoc and discipline specific flexibilities initiatives that expand trade has been in operation since have been negotiated and agreed in keeping with the foreign aid was considered to be a means for supporting mandate of the 4th Ministerial Conference in Doha in growth and development in developing countries. Under 2001. Notwithstanding the expansion of flexibilities, SVEs the World Trade Organization’s (WTO) Doha Round of continue to face challenges in the expansion and multilateral trade talks, technical assistance for trade deepening of their exports into global value chains. When capacity building became a prominent issue. In 2005 the considered as a group, they have been the slowest to Hong Kong Ministerial Declaration called for aid for trade return to trend growth in the post-crisis period and now (AfT) to help developing countries build the supply-side confront a myriad of challenges, including deteriorating capacity and trade-related infrastructure that they
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needed to help them implement and benefit from WTO Further, small states face systematic problems within the agreements and more broadly expand trade. Aid for multilateral trading system despite acquiring significant trade emerged during a period of increased aid commit- influence in the system since the Uruguay Round. This is ments with the clear purpose of providing additional because of their limited bargaining power in trade funding (i.e. on top of existing aid commitments) for negotiations and misalignment of their interests with developing countries’ trade-related needs. A WTO task those of the broader trade liberalization agenda. force identified six categories of AfT, building on the Importantly, the cost of doing business in small states definitions used in the WTO/OECD trade-related and seems to be generally higher than in other countries. A capacity building database: trade policy and regulations; Commonwealth Secretariat study finds that business trade development; trade-related infrastructure; costs, particularly transport and labour, are significantly building productive capacity (including private sector higher in small states. The study noted that small development); trade-related adjustment (including consignment size, poor infrastructure, lack of competi- support for adjustment associated with changes in tion and weak institutions inflate the costs of trade and international trade regimes); and other trade-related create strong economic disadvantages for these coun- needs. tries.
Due to their small populations, the domestic market is In this context, well-designed trade-related assistance small in these countries. As a result, most of the firms are may help SVEs face the challenges posed by their small and medium-sized enterprises with limited characteristics. This is particularly the case during a time opportunities for reaping the benefits of economies of when the prospects for small states have deteriorated scale and investing in research and development. In further due to future preference erosion and the addition, most SVEs have a poor investment climate, emergence of new and large competitors. Many small weak institutions, remoteness and lack of skilled labour economies are critically dependent on trade preferences or adequate human capital, which limits access to that they have enjoyed for a considerable period, but are external capital and constrains industrial development. now being eroded because of changing trade regimes in Small states are also characterized by lack of competition developed countries. There is evidence that some of in product markets. This leads to a misallocation of these countries are likely to face severe consequences resources, inefficiencies in production and lack of from further multilateral trade liberalization. incentives for innovation. Moreover, the small size of the domestic market often implies that in most sectors Given all this, a review of the small states agenda pro- production cannot enjoy economies of scale. All these posed in the Commonwealth/World Bank Joint Task Force factors contribute to high unit production costs for firms Report (2000) suggests the need for small states to in these countries. The high production costs are reposition themselves in the global economy and move compounded by high transportation costs due to the further into knowledge-based and service industries. The remoteness and insularity of many small states. This report also calls for a renewed effort by the donor implies that SVEs need to charge higher prices to stay in community to help small states address the challenges of business or else accept lower returns on some part of adjusting their economies. It is worthwhile pointing out their costs as compared with larger economies. that the WTO’s aid for trade agenda includes helping countries to adjust to trade shocks and that mitigating The vulnerability of small states to fluctuations in input the loss of trade preferences through most favoured and output prices is aggravated by their undiversified nation (MFN) tariff reductions by developed countries economic bases, which itself is in many cases an out- constitutes an interest of small states. Periodic and come of their limited size and the scarcity of human systematic monitoring of SVEs’ domestic policies at the capital. For most economies in the Pacific and Caribbean multilateral level along with timely readjustments in regions, the combined share of the first and second international institutional support mechanisms could commodity/service in total exports of goods and services mitigate the challenges faced by SVEs in their strive to is over 50 per cent. Many other small states in different accelerate trade and integrate with the global economy. regions exhibit a similar pattern, which indicates the n higher vulnerability of these states to internal and external shocks.
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India - Singapore economic cooperation remains robust and growing
ndia and Singapore have nurtured their close ties diplomatic relations between the two countries. Further through commercial, cultural and people-to-people on, India and Singapore added new momentum and Ilinks across a millennium. Their shared bonds have direction in their Strategic Partnership during the ASEAN been further strengthened through exchange of visits at India Commemorative Summit (AICS) in 2018. the highest Government levels and through sustained efforts to increase their level of cooperation at various Five areas of cooperation were agreed in August 2014 - (i) economic and social tiers. Over the years, Singapore has Scale up Trade & Investment; (ii) Speed up Connectivity; emerged as a prominent business partner of India and is (iii) Smart Cities & Urban Rejuvenation; (iv) Skill develop- reckoned to have gained the top position among all ment; and (v) State focus. In 2018, FinTech & Innovation countries in the Asia pacific region. was recognized as the new driver of bilateral relationship.
Framework of the Bilateral Relationship Scale up Trade & Investment: About 9000 Indian companies are registered in Singapore. More than 440 India-Singapore relations are based on shared values and companies from Singapore are registered in India. The approaches, economic opportunities and convergence of India-Singapore CEO Forum was launched in November interests on key issues. Political engagement is regular. 2018. Singapore is India’s largest trade partner among Defence relations are particularly strong. Economic and ASEAN countries. Bilateral trade expanded after the technological ties are extensive and growing. Cultural conclusion of CECA from US$ 6.7 billion in FY 2004-05 to and human links are very vibrant. There are more than 20 US$ 23.67 billion in 2019-20. Our imports from regular bilateral mechanisms, dialogues and exercises Singapore in FY 2019- 20 were US$ 14.75 billion and and a number of inter-Governmental Agreements exports from India US$ 8.92 billion. Total FDI inflows from facilitating defence, political, commercial and people-to- Singapore into India were US$ 105.97 billion (till people exchanges. There is great convergence on a broad September 20) which was 20% of total FDI inflow. range of international issues and both are members of a Singapore has emerged as largest source of FDI into India number of international forums, including EAS, G20, with US$ 8.30 billion in FY 2018 –2019. More than 80 % of Commonwealth, among others. listed offshore bonds by Indian issuers are listed on Singapore Stock Exchange (SGX) including several high Defence and Security Cooperation profile Masala Bonds. Singapore-based investors have AUM valued at over US$ 100 billion in India. Temasek In the area of defence, India and Singapore have a Holding, a Singapore Government Fund, has invested in longstanding and comprehensive partnership, which National Infrastructure Investment Fund of India. The includes Annual Ministerial and Secretary level dialogues; outward Indian FDI to Singapore was US$ 66.22 billion (till Staff level talks between three wings of Armed forces; July 2019), making Singapore one of the top destinations training of Singapore Army and Air force in India every for Indian investments. FDI during FY2018-19 was US$ year; annual exercises including India’s longest uninter- 4.491 billion. rupted naval exercise with any other country; Navy and Coast Guard ship visits. Singapore participates in IONS Speed up connectivity: Singapore is directly connected and multilateral Exercise MILAN by Indian Navy. to 18 Indian cities by 8 airlines. There are at present more than 500 weekly flights both ways. In 2018, about 1.27 Trade, Economic and Development Cooperation million Indian tourists visited Singapore, making India the third largest source in tourism for Singapore. Following the conclusion of the Comprehensive Economic Cooperation Agreement (CECA) of 2005 Smart cities: Singapore companies are working on a between India and Singapore, this robust relationship number of projects in various states of India including was elevated to a Strategic Partnership in 2015 on the Amaravati, new capital city of Andhra Pradesh and occasion of the 50th anniversary of the establishment of master planning of Pune Metropolitan Region. There is
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also cooperation in capacity building in urban planning Singapore, about 21 % or around 3.5 lakhs are Indian sector. expatriates holding Indian passports, mostly serving in financial services, IT, students, construction and marine Skill development: Singapore is working with the sectors. Singapore has the highest concentration of IIT Central and State Governments as well as Government and IIM alumni in any one city outside India. There are organisations to establish skill development centres in about 1.5 lakh Indian migrant workers in Singapore. various sectors. 3 international level skill centres have Singapore, however does not feature in the ECR category. been established in New Delhi, Udaipur and Guwahati. Tamil is one of the four official languages of Singapore. Hindi, Gujarati, Urdu, Bengali and Punjabi are also taught State focus: State governments are working with in schools. Singapore in the Smart Cities & Urban Rejuvenation as well as Skills Development initiatives. Singapore has India- Singapore Comprehensive Economic established Joint Committees with Andhra Pradesh and Cooperation Agreement Maharashtra. There are regular visits of state delegations to Singapore and vice-versa. CECA entered into force on August 1, 2005.
FinTech & Innovation: G-2-G interaction on FinTech is -CECA covers tariff reduction/elimination for 82 per cent institutionalised through Joint Working Group on Fintech. of Singapore’s exports to India. The second protocol APIX – a Singapore initiated global digital platform to (Upgraded CECA) reduces/eliminates tariffs for an connect Indian fintech companies and banks with ASEAN. additional 30 products. There is ongoing cooperation between leading Indian and Singaporean institutions in Innovation. In 2018, -CECA safeguards market access and ensure a more Mission launched a startup engagement platform, India predictable operating environment for service suppliers. Singapore Entrepreneurship Bridge (InSpreneur). The objective of CECA is to strengthen and enhance the economic, trade and investment cooperation between Science & Technology Cooperation: ISRO has so far India and Singapore. CECA aims to liberalize and promote launched 9 of Singapore’s satellites. There is ongoing trade in goods and services. The Agreement seeks to collaboration including R & D between Government institutions, universities, private sector in the area establish a transparent, predictable and facilitative including Industry 4.0., AI, machine learning, big data investment regime and to improve the efficiency and analytics, cyber security, mobility, smart energy and competitiveness of their manufacturing and services space. sectors and to expand trade and investment between India and Singapore, including joint exploration of Cultural Cooperation: Cultural exchanges including commercial and economic opportunities in other performing arts, theatre, museum exchanges, languages, countries. CECA envisages to facilitate and enhance youth exchanges are sustained through support of regional economic cooperation and integration , in Government institutions of both sides and through a particular, to form a bridge between India and the number of cultural societies of Indian diaspora. As an Association of South East Asian Nations (ASEAN) region innovative mechanism for promoting Indian handicrafts, and serve as a pathfinder for the India-ASEAN free trade PM unveiled a platform to bring Indian artisans to agreement. Singapore on a regular basis. The 5th International Day of Yoga was celebrated in June 2019 through 200 yoga Vast opportunities in Services sector sessions. Mahatma Gandhi’s 150th birth anniversary celebrations were launched with a projection of According to a study ‘India _ Singapore CECA – an Gandhiji’s video on the world’s largest HD video screen at Appraisal of Progress’ published by Research and Suntec Convention Centre. Information System for Developing Countries (RIS) , Singapore is a leader in Services trade ranking ninth in the Indian Community world on its global exports of commercial services that were estimated at US $ 139 billion in 2015. On imports it Ethnic Indians constitute about 9.1 % or around 3.5 lakhs ranked ninth, with imports totaling US $ 143 billion in the of the resident population of 3.9 million in Singapore. In same year, while India ranked tenth with imports at US $ addition, among the 1.6 million foreigners residing in 122 billion.
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Being a major hub for both, sea and air transport, United Overseas Bank of Singapore also commenced its Singapore’s trade in services is dominated by this sector. operations with a branch in Mumbai providing a whole More than a third of its export revenues and about 30 per range of banking services. cent of its imports are attributable to transportation services. Singapore is also a major international banking Bilateral FDI and financial services center, with its low cost financing, large foreign exchange operations, assembly of wealth The Study further notes that Singapore’s investment management companies and presence of major insur- strategy in India has three key elements – promoting ance and other firms. private investment from Singapore in India , encouraging countries like Japan to invest in India through Singapore, Singapore’s excellent connectivity vis-a-vis the Asia and exploring the possibilities of collaborative invest- pacific region and the fact that many companies both ment in third countries. Singapore has been a leading within the region and outside have preferred to have source of FDI to India for several years now, and third their global or regional headquarters located in the city countries have also used Singapore for routing their have helped in boosting travel services. Its competitive investments. tax regime and efficient infrastructure have also made Singapore a business friendly location for a variety of As per the statistics maintained by the Department for services ranging from arbitration services to trade and the Promotion of Industry and Internal Trade, investment promotion events as a convention center. Government of India, in terms of cumulative FDI inflows Another area of strength derives from the facility it has into India during the period 2000-2020 (April 2000 - built up for repair and maintenance of aircrafts and ships September 2020) Singapore with total FDI inflow $ that also brings with it substantial revenues. It is also a 105,970 million (Rs. 671,646 crores) ranked second after major re-export hub that makes available several trade Mauritius as the top FDI source for India with total inflow related services. of $ 144,713 million (Rs. 810,960 crores). During this period, Singapore accounted for 1/5th of the total FDI Indian companies are closely involved in some form or inflows (in terms of US $) to India. Mauritius remained the other with these various services. Trade in telecom and leading source with 29 per cent of the total FDI inflows. computer service which is of particular interest to India, During 2020 – 2021 (April - September) Singapore has a relatively small share in Singapore’s trade but is surpassed Mauritius to be the top ranking FDI source substantial for its size. Its strong telecom and internet with $ 8301 million (Rs. 62,084 crores) as against $ 2003 infrastructure and the English language strengths have million (Rs. 15,019 crores) from Mauritius. Services been attracting several firms including Indian IT firms to sector, computer software & hardware, telecommunica- locate their back end services. Other areas that tions, and trading were the top sectors attracting FDI Singapore is aspiring to build up are research and equity inflows into India during this period. development, education, high tech manufacturing and health services. High end manufacturing including in India’s outward FDI to Singapore some electronic and pharmaceutical products has also meant significant payments for charges for use of Singapore has remained the top most investment intellectual property. destination for Indian companies. It has become a platform for Indian companies building their trade and Cooperation in Banking investment ties with other Asian countries, notably other South East Asian nations. Some of the larger Indian RIS study also noted that Indian banks have had a business groups have also set up holding companies in presence in Singapore for a long time, since 1941, when Singapore that are used for investments in other Asian both Indian Bank and the Indian Overseas Bank began countries or globally, as it is an international financial their operations with branches in Singapore . Eight Indian centre with easier financing and refinancing schemes. commercial banks have their presence today with the There are reportedly over 6000 Indian businesses that State Bank of India having the largest level of operations are registered in Singapore (some reports suggest they with six branches. The Development bank of Singapore now exceed 8000). (DBS) began its operations in Mumbai in 1994 and has twelve branches in different parts of the country . The
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India - Singapore Trade India : An attractive business destination
India and Singapore have been prominent partners in India is Singapore’s 10th largest trading partner and 10th trade and their trade basket remains diversified. largest export destination (2017). Singapore sees India as According to the latest data released by the Department an attractive destination for business. India’s economy is of Commerce, Ministry of Commerce and Industry, India’s huge and growing fast. It is the world’s seventh largest exports to Singapore during 2020-2021 (April to October) economy in terms of Gross Domestic Product (GDP) and totalled Rs. 37,574 crores ($ 5,010 million) reflecting a the world’s fastest major economy surpassing China in share of 3.34 per cent of India’s total exports. In 2019 – 2018. 2020, the figure was Rs. 63,026 crores ($ 8,923 million). In terms of India’s imports, India during 2020-2021 (April – Going forward, beyond 2020 India’s GDP growth will October) procured from Singapore goods worth Rs. recover and likely to remain robust. An increase in private 45,044 crores ($ 6,040 million) accounting for a share of investment, the push for infrastructure growth, and an 3.29 per cent of India’s total imports during the period. In investment – friendly climate are expected to fuel this 2019-2020, India’s imports from Singapore were Rs. growth. The Government’s business friendly reforms 104,394 crores ($14,747 million) . have also paved the way with a harmonized Goods and Services Tax regime for a unified market, cutting of red- Tourism tape and easier access to credit.
According to India Tourism Statistics 2019, released by Rising incomes and a swelling middle class in India will the Ministry of Tourism, Government of India, Singapore result in big shift in consumer spending and consump- is placed among the top 15 regions in respect of the tion patterns, presenting significant opportunities for number of foreign tourist arrivals in India during 2018. business. Yet another significant dimension of India is Tourist arrivals from Singapore increased from 163,688 in the growing consumer class. Rising affluence and an 2016 to 183,581 in 2018. The percentage share of tourist increasingly digitally – savvy population are driving arrivals from Singapore in India’s total inbound tourist consumption in India. This opens up opportunities for during 2018 was 1.74, lower than 1.86 per cent in 2016. Singapore businesses to meet the increasing demand of On the other hand, 12,72,077 Indian tourists visited the Indian market. The middle- income group is projected Singapore in 2017, ranking behind Thailand which was to make up a sizeable market of US $ 150 billion by 2020. the top destination for Indians in South East Asia region. Besides, an increase in consumption levels, rapid There has been a steady growth of Indian tourists visiting urbanization has changed consumer behavior and Singapore since 2010 when the number stood at 828,994. spending patterns. Consumers now have increasingly global preferences, which have led to a greater demand Aviation for good quality shopping malls, consumer products and lifestyle services. In particular, the young and more Cooperation between India and Singapore in the aviation sophisticated Indian consumers are seeking foreign sector has achieved a landmark milestone with brands and imported consumer goods. Singapore Airlines and Vistara having signed a commer- cial cooperation framework agreement that will allow Online retail is expected to be at par with physical stores them to harmonise efforts in capacity, planning, sales, in the next five years (2019-2023), and Indian e- marketing, joint fare products, customer services, and commerce sales is projected to reach US$120 billion operations. Vistara is a 51:49 joint venture between the (S$162 billion) by 2020. Tata Group and Singapore Airlines. Strengthening partnership between Singapore Airlines and Vistara will Accompanying the e-commerce growth is the rapid allow both airlines to achieve further synergies on adoption of mobile payments. India is poised to become services between Singapore and India, as well as in the one of the fastest growing markets in the mobile pay- key regions of South east Asia, Australia and New ments space as an estimated 85-95% of all transactions Zealand. are still conducted in cash. n
ON TRADE January - March 2021 | 31 WTC Mumbai Events ON TRADE
Canada can play a major role in realising India’s aim of USD 5 trillion economy
climate in Maharashtra, focus sectors and policy incentives given by the state to new investors. He gave an overview of the Industrial Policy 2019, which provides 20% Mr.Vijay Kalantri Ms. Selena Basi H. E. Mr. Ajay Bisaria additional incentives for food processing, biofuel and technology oriented sectors such as AI, robotics, additive manufacturing etc.
Dr. Harshadeep Kamble Mr. Rahul Agarwal Mr. Pratap Reddy Bhimireddy The webinar was also addressed by Mr. Pratap Reddy Bhimireddy, Special Representative - Investment P r o m o t i o n & I n f r a s t r u c t u r e VIRDC World Trade Center presence in India. Around 100 Indian Development, Govt. of Andhra Mumbai organised a firms are doing business in Canada, Pradesh. He invited Canadian Mw e b i n a r o n C a n a d a many of them in software and ITES companies to invest in Andhra (British Columbia)-India Trade and sectors.” Pradesh and highlighted the Investment Opportunities with conducive business climate in the special focus on Infrastructure Ms. Selena Basi, Assistant Deputy state. He said, “Andhra Pradesh has (Engineering) sector jointly with Minister, Trade and Industry second largest coastline in India and Government of British Columbia, Development - Ministry of Jobs, the state government is focusing on Canada. BC-India Business Network, Economic Recovery and Innovation, port-led industrial development. WTC Vancouver and Greater Govt. of British Columbia, Canada, Andhra Pradesh has plenty of water Vancouver Board of Trade also also addressed the webinar. In her resource and it offers cheap water partnered in this initiative. remarks, Ms. Basi said, “India and supply to industry. The state has 300 British Columbia can collaborate in industrial colleges, 500 Industrial Speaking on this occasion, H. E. Mr. promoting green economic recovery Training Institutes and it ranks top in Ajay Bisaria, High Commissioner of in the Post-Pandemic era, with focus Ease of Doing Business. The state India to Canada remarked, “Canada on clean technology, renewable plans to set up a world class skill can play an important role in energy, smart city projects and development centre in the constitu- realising India’s mission of USD 5 others. Around 60 companies from ency of every Parliament Member. trillion economy in the next five British Columbia are already doing The state has acquired more than years. Already, the size of bilateral business with India, while 70 Indian 40,000 acre of industrial land for engagement is USD 100 billion, companies have commercial ties allotting to prospective investors.” including two-way trade, invest- with British Columbia. Engineering ment, education exchange and and architecture is one of the In his remarks, Mr. Rahul Agarwal, remittances. I expect this size to potential areas of collaboration Assistant Vice President, Invest India double in the next three years. India between both countries and India said, “India is the 5th largest econ- has an air bubble agreement with can explore partnership with 11 omy in the world today and it is Canada and we have also launched lakhs engineering firms in British poised to be the 3rd largest by 2025. fl i g h t c o n n e c t i v i t y b e t w e e n Columbia.” This opens a wide horizon of Vancouver and Delhi. Canada has opportunity for bilateral engage- also opened business visa for D r . H a r s h a d e e p K a m b l e , ment.” Indians. Currently, there are 1000 Development Commissioner – Canadian firms doing business with Industries, Govt. of Maharashtra Mr. Vijay Kalantri, Vice Chairman, India and 600 of them have official made a presentation on investment MVIRDC WTC Mumbai delivered
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welcome address at the event. He Columbia, Mr. George said, “Government of India has Kondopulos, Partner, ensured that it will sustain the KPMG LLP, Mr. Andrew momentum of public spending in Wynn-Williams, Divisional infrastructure for sustainable V i c e P r e s i d e n t , B C , economic revival. The National Canadian Manufacturers Investment and Infrastructure Fund & Exporters, Mr. Cliff Mui, is raising capital to support the Industrial Technology development of critical infrastruc- Advisor – Pacific, National ture projects in India. The govern- Research Council Canada, ment plans to spend USD 1.4 trillion Mr. Fergus McDonnell, on infrastructure to become a USD 5 Associate, Fasken, Mr. trillion economy by 2024.” David Curtis, Partner, Fasken, Mr. Austin Nairn, The event was also addressed by Mr. Vice President, Greater Vishesh Chandiok, CEO, Grant Vancouver Board of Trade Thornton Bharat, Mr. Sudhir and Mr. Vivek Savkur, Dhawan, Past President, Consulting President & CEO, BC India Engineers Association of India, Mr. Business Network. Harbs Bains Senior Manager, consular corps and other govern- Ministry of Jobs, Economic Recovery Ms. Rupa Naik, Senior Director, ment officials from India and and Innovation, Govt. of British MVIRDC WTC Mumbai proposed Canada. Columbia, Canada, Ms. Caroline Vote of Thanks. A n d rew e s , P re s i d e n t & C E O, The webinar was held on January A s s o c i a t i o n o f C o n s u l t i n g The event was attended by repre- 21, 2021 Engineering Companies of British sentatives of trade and industry, n
National Land Bank to offer seamless access to land records
ighlighting that the Indian C o m m e r c e o f M e t r o p o l i t a n India has the fastest-growing e- economy has reached pre- Montreal and Export Development commerce market in the world, HCovid levels in several Canada. poised to become USD 99 billion by sectors, with normalization of trade, 2024, growing at a CAGR of 63 per investments and mobility, H. E. Mr. In his remarks, Mr. Varun Sood, Vice cent. He also pointed out that India is Ajay Bisaria, High Commissioner, President, Invest India said that India the second-largest steel producer India to Canada stated that India is is set to become a USD 5 trillion with over 140 million tonne capacity, set to be the “Vaccine Maker” of the economy by 2025 with construction and is the sixth-largest producer of world with 60 per cent of global contributing USD 640 billion, food chemicals, projected to reach USD vaccine-making capacity. While 2020 processing about USD 535 billion, 304 billion by 2025. was a year of contraction, 2021 is electronics USD 400 billion, auto and poised for a V-shaped recovery, with auto components USD 500 billion Mr. Sood further shared that the IMF projecting India’s growth to be in and renewables about USD 180 growth drivers for manufacturing in double-digits at 11.5 per cent in billion to manufacturing GDP. India include Ease of Doing Business, 2021. He made these remarks at the i n f ra s t r u c t u re d ev e l o p m e n t , webinar on ‘Doing Business in India’s Mr. Sood further mentioned that industrial land parcels, logistics Manufacturing Sector ’, jointly India is the fourth-largest oil refiner (domestic/exports) and production organized by World Trade Center in the world, and is expected to have linked incentives. The top sectors by M u m b a i , T h e C h a m b e r o f USD 118 billion investment by 2024. FDI inflow between FY 2015-20 include computer hardware and
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“ T h e G I S - b a s e d by the government as part of the National Land Bank Atmanirbhar Bharat package, aims digital platform will to position India as a global manu- offer seamless access facturing hub, attract investment in to land records and the areas of core competency and property registration, cutting-edge technology, create and 3,982 industrial economies of scale and enhance parks over five lakh exports. hectares have been mapped. The platform Mr. Kalantri further suggested that w i l l a c t a s a d a t a the Canadian and Indian manufac- repository of vacant turers can partner in areas such as lands, sectors, ameni- aerospace, food and beverages, t i e s a n d c o n t a c t automotive, clean tech, life sciences information, and six and information and communica- s t a t e s a re a l re a d y tion technology, among others. We software, telecommunications, p r o v i d i n g d i s- need to collaborate in exchanging construction (infrastructure), trict/sector/available land/state- information and trade delegations automobile, chemicals (other than wise reports with dynamic statistics between India and Canada from fertilizers), power, hotel and tourism for smarter analysis’’ highlighted Mr. time to time in order to create and non-conventional energy, Sood. business opportunities. among others. In his address, Mr. Vijay Kalantri, Vice The event was attended by repre- An amount of USD 1.4 trillion is being Chairman, MVIRDC World Trade sentatives of trade and industry, invested in infrastructure projects in Center Mumbai said that India consular corps and other stake- the next five years, and projects such recorded 13 per cent FDI growth in holders from India and Canada. as Bharatmala, Sagarmala, Freight 2020, and ranked 63rd among 190 corridors and Udaan are aimed at countries in the World Bank's Ease of reducing logistics cost by 5-6 per Doing Business 2020 survey. It also The webinar was held on January cent, increasing average speed of ranked 48th in the Global Innovation 27, 2021 Index 2020 among 131 countries. He road network by 20-25 per cent and n increasing port cargo handling revealed that the Production Linked capacity by over 100 per cent. Incentive (PLI) scheme announced
Experts welcome progressive measures announced in Union Budget 2021-22
VIRDC World Trade Center India, Ms. Aditi Nayar, Principal lauded the government for releas- Mumbai and All India Economist - ICRA Limited and Mr. ing, well in advance, new HS tariff MAssociation of Industries Firoze B. Andhyarujina, Senior codes 2022 that will be applicable (AIAI) jointly organised an interactive Counsel, High Court Mumbai. from January 2022. World Customs webinar on ‘Implications of Union Organisation has released the Budget 2021-22’. The event was Mr. Tewari welcomed progressive seventh edition of the HS Code for addressed by Mr. Himanshu Tewari, amendments in Customs Act to classification of globally tradable Partner, Trade and Customs, KPMG allow importers/exporters to rectify goods and the latest edition will be Assurance and Consulting Services their returns without seeking adopted by 211 countries from LLP, Mr. M.S. Mani, Partner, Deloitte permission from officers. He also January 2022. With the Union Budget
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thrust on infrastructure augurs well for employment generation and demand.
Mr. Andhyarujina informed that the budget has carried out 79 amend- ments in Income Tax Act and has Mr. Vijay G. Kalantri Capt. Somesh Batra Mr. Firoze B. Andhyarujina taken decisive steps to reduce Chairman Vice Chairman Senior Counsel, disputes and litigation. Specifically, Supreme Court of India he welcomed the constitution of Dispute Resolution Committee to reduce litigation for small tax payers. He opined that the government’s move to include capital gains, dividend income and interest income in the pre-filled tax returns will improve ease of filing taxes for small tax payers.
Mr. Himanshu Tewari Ms. Aditi Nayar Mr. M.S. Mani Partner, Trade and Customs Principal Economist Partner Earlier in his welcome remarks, Mr. KPMG Assurance and ICRA Limited Deloitte India Vijay Kalantri, Chairman World Trade Consulting Services LLP Center Mumbai and President, All India Association of Industries welcomed the increase in customs amending Customs Act to include companies to comply with tax duty on certain products to discour- the latest edition of HS Code, well in p r o c e d u r e s t h r o u g h s e l f - age imports and promote local advance, the industry will have certification.” manufacturing. At the same time, he enough time to incorporate the also suggested the government to same in their tax documents. In his remarks, Mr. Mani pointed out take steps to reduce cost of raw that the key budget proposals are materials for local MSMEs. He said, At the same time, he suggested that reformist and progressive. The “The government should persuade the government should adopt a two- budget has addressed some of the local manufacturers of steel and lane approach to indirect tax long neglected issues and it will other raw materials to supply these compliance to improve ease of doing improve ease of doing business items to MSMEs at international business for small enterprises, as it substantially. Some of the progres- prices so that local MSMEs can be has already done for direct taxation, sive steps taken by the government globally competitive.” under which large firms can fulfill to improve ease of trading are: the their compliance through self- proposed introduction of new Capt. Somesh Batra, Vice Chairman, certification, while small firms are customs portal to serve as a one stop M V I R D C Wo r l d Tra d e C e n t e r assisted with pre-filled income tax interface between customs author- Mumbai proposed vote of thanks for returns. Mr. Tewari further added ity and industry, rationalization of the event. that through this two-lane approach customs duty exemptions and small exporters and importers, who rollout of new customs duty rate The webinar was attended by have limited financial resources to from October 2021. He also wel- representatives of MSMEs, consular hire experts, should be assisted by comed the revised deadline for filing corps, financial institutions and Turant Suvidha Kendras on tax filing of Bill of Entry to reduce congestion academia. procedures. Also, the customs in ports. authority should spare small T h i s w e b i n a r w a s h e l d o n taxpayers from investigation or levy Also speaking on this occasion, Ms. February 3, 2021 of penalty for non-compliance and Nayar said the increased allocation the government may allow large for capital expenditure and renewed n
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Virtual Workshop on ‘Mindset and Performance Mastery for Women Entrepreneurs’
step proven formula that rewires reflect on their past mental and their brain to stop procrastinating emotional conditionings, and try to and take massive action; so that they break them. They should channelize can attract more money, have better their emotions in the right direction, relationships, good health and and strive to become life-long freedom of time. learners in order to make progress in their lives. Dr. Dikshit said most people She explained that the main underutilize their potential, spend resistance to learning comes from less time with themselves, have our mental constructs that we do not relationship issues that hurt them, have enough time, money, opportu- carry past baggage of failures, nities, knowledge etc. We should nip regrets and traumas, and feel tired this attitude in the bud and try to and fatigued. They hold on to past break the glass ceiling existing in our experiences and expectations, minds. which act as an automatic cutoff Ms. Rupa Naik, Senior Director, i t h t h e o b j e c t i v e o f point in their brains, and limit their M V I R D C Wo r l d Tra d e C e n t e r encouraging the right speed of making progress. Mumbai encouraged women to mindset to address day- W keep improving themselves in every to-day work-life challenges, among sphere of their operations and bring women entrepreneurs, MVIRDC She suggested happiness and the necessary change in their World Trade Center Mumbai success are an accumulation of mindsets to become successful. organized a virtual workshop on experiences in every sphere of our ‘Mindset and Performance Mastery life. The way we behave at any given The workshop was attended by ‘on the occasion of International time is what shapes up our attitude women entrepreneurs, working Women’s Day. to behave every time. The biggest joy women professionals and students. comes from sharing, and we should always try to enhance our sphere of The workshop was conducted by Dr. operations, not shrink it. Meghana Dikshit, Founder and The Workshop was held on March Director, De Mantraa. Dr. Dikshit is 10, 2021 an Author, Trainer and a Life Speaking about women empower- n Turnaround Coach. Dr. Dikshit said ment, Dr. Dikshit said, women need she empowers people with her five- gender-harmony. They should
IBCL joins hands with WTC Mumbai for webinar on EU India Trade Potential
he Indian Business Chamber Poland, the Netherlands and Dave, General Manager, Exports, o f L u x e m b o u r g ( I B C L ) Luxembourg to organize this Amul India and Mr. Sanjay Sharma, Torganized a webinar on ‘EU session. H.E. Mr. Santosh K. Jha, Vice President, Arcelor Mittal. India Trade Potential – Measures to Ambassador of India to the EU, Unlock & Harness’. IBCL partnered B e l g i u m a n d L u x e m b o u r g In his remarks, H.E. Mr. Jha informed with MVIRDC World Trade Center addressed the session. The event that India’s Prime Minister Mr. Mumbai and Partner Chambers in was also addressed by Mr. Mukesh Narendra Modi will hold a historic
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meeting at Portugal in May 2021, with the heads of states of member countries of the European Union to discuss roadmap for bilateral relations. He further added, “Discussion o n I n d i a - E U f r e e t r a d e agreement, which was stalled in 2013 after 16 rounds of negotiations, was revived when both the sides agreed to deepen relations at the 1st High Level Dialogue (HLD) on February 5, 2021. Apart from trade & investment, there is huge scope for bilateral cooperation in infrastructure, science & technology, climate change mitigation, Industry 4.0 etc. India and EU will jointly hold Digital trade in dairy products. He said, Speaking about India’s position in Investment Forum in September “Indian dairy products are not the world dairy industry, Mr. Dave 2021 to support small and medium allowed in the European market said, “India is the largest producer of firms and start-up enterprises of because of non tariff barriers such milk in the world, with a share of 20% b o t h t h e as veterinary standards and strict in world production, which is higher countries.” than 14% share India had in the year 2000. By 2033, India aims Speaking about to enhance its share India’s growing in world milk output relations with to 30% and Amul Luxembourg, India will play a major H.E. Mr. Jha role in attaining this i n f o r m e d , milestone. India is “State Bank of the world’s fastest I n d i a h a s growing dairy market recently signed as the country’s milk a g r e e m e n t production has been w i t h g r o w i n g a t a n L u xe m b o u r g a v e r a g e a n n u a l Stock Exchange growth of 4.5% in for listing and r e c e n t y e a r s , trading of India’s green bonds. regulations on maximum permissi- compared to the global average S i m i l a r l y, I n v e s t I n d i a a n d ble pesticide limit. Even though growth of 2%. India’s milk sector Luxinnovation signed an agreement India’s dairy sector follows CODEX provides livelihood to 160 million to promote and facilitate bilateral quality standards, it is unable to get dairy farmers and the country investment. To support innovation market access in EU because of exports value added dairy products and incubation, both the countries these quality standards. European to USA, Singapore, Saudi Arabia, UAE are also planning to organize veterinary standards require every and several other countries.” Hackathon for technology start-ups Indian dairy farm unit to hire a in the coming months.” veterinary professional, which is not In his remarks, Mr. Dave informed economically feasible by small scale Mr. Sharma outlined how Arcelor about the dairy sector in India and dairy units in the country.” Mittal was instrumental in the the challenges hampering EU-India largest foreign direct investment
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from EU to India when the company India. Arcelor Mittal has also Mr. Aditya Sharma, Co-President, b o u g h t E s s a r S t e e l ’s s t e e l committed to play a key role in IBCL delivered vote of thanks for the manufacturing facility in Hazira, India’s mission to increase its annual event. The webinar was attended by Gujarat in December 2019. He said, steel manufacturing capacity from members of trade & industry, “Besides acquiring Essar Steel, 100 million tonne today to 300 academia and consular corps. Arcelor Mittal has also invested in million tonne in the years to come. ancillary facilities such as slurry The company has committed to The webinar was held on March pipeline, captive power plants and invest Rs. 50,000 crore in Odisha and 23, 2021 iron ore mines in India to support its Gujarat to strengthen its steel steel manufacturing operation in manufacturing capacity in India.” n
WTC Mumbai organizes webinar on Sustainable Living
Dr Manisha Anwekar Dr. Vinayak S Nayna Surelia
VIRDC World Trade Center session, Ms. Anwekar played a divine Ms. Nayana Surelia, Founder, Mumbai organised an music and instructed the partici- Yaansh Yoga gave a detailed Minteractive webinar on pants to meditate on their inner overview of the historic origin and ‘Journey towards Sustainable Living’ divine light, which resides in the key elements of Ashtanga Yoga. She on March 25, 2021 to create aware- body of every individual. While explained that the eight limbs of ness about sustainable living playing the meditation, Ms. Anwekar A s h t a n g a y o g a a r e y a m a through spiritual and traditional instructed the participants to (abstinences), niyama (obser- t h e ra p e u t i c t e c h n i q u e s . T h e visualize a holographic image of a vances), asana (yoga postures), webinar offered a unique opportu- candle that illuminates in every part pranayama (breath control), nity for the exhibitors of the Health of the human body. The purpose of pratyahara (withdrawal of the and Wellness Expo, which is a unique this meditation is to de-stress our senses), dharana (concentration), digital initiative of World Trade mind by releasing anger, stress and dhyana (meditation) and samadhi Center Mumbai, to interact with other negative feelings, by inhaling (absorption). prospective clients and stakeholders positivity and enhancing one’s self- from the wellness industry esteem. Ms. Anwekar suggested Ms. Surelia explained each and every the participants to feel the radiance limb of the yoga in detail by explain- Speaking at this event, Ms. Manisha and peace that lies within us ing how to practice these different Anwekar, Founder, Spiritual Konnect whenever we feel frustrated or steps. Yama and Niyama are the explained about her organisation stressed. She advised the partici- initial stages of Asthanga yoga, RISE which trains individuals to pants to make this meditation which a person needs to follow to reconnect with their inner self activity part of their daily routine in progress to the next stage of this through a unique meditation order to lead a peaceful and yoga. By following yama and technique known as RISE. During the sustainable life. Niyama, our body secretes hor-
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mones in a balanced form. Ms. Surelia explained the four types of Pranayam, viz. rechan, poorab, keval kumb and chatush pranayam. If a p e r s o n m a s t e r s t h e s e f o u r pranayam, she will be ready for the next stage of Ashtang Yoga, which is p ra t y a h a r . P ra t y a h a r m e a n s controlling ones’ sensory organs from wandering towards material affairs. The next stage is Dharana, which means to concentrate ones’ thoughts on one point, either within or outside the body. Dhyana, which is the next stage of the yoga, refers to maintaining our thoughts on one point by sitting in one posture without moving our body for anywhere between 3 minutes to 3 hours.
Ms. Surelia adviced the participants to practice Dhyana or meditation early morning between 3 am to 6 am, which is also known as Brahma Tamil speaking countries such as Sri some of which are chemistry, yoga, muhurt, when the cosmic energy is Lanka. nyanam and the 18 disciplines or closer to the earth. wisdom of Siddha, which include Speaking about the origin of this diagnostics, pathology, single herbal Explaining the final stage of Ashtang medicine, Mr. Vinayak said, “The therapy, dietics, astrology, mystics, yoga, Ms. Surelia said at the last origin of this Siddha can be traced to spiritual ethics, martial arts etc. stage of Samadhi, a practitioner 10,000 BC when it was developed by loses her identity and attains true Lord Shiva and passed on to his The webinar was attended by spiritual knowledge. She also consort Parvathy and his son Lord physicians and practitioners from informed the different types of Karthik. Later, the wisdom of Siddha medical, paramedical and traditional Samadhi by explaining sattva, rajas medicine was passed on to demi- medicine community. and thamas Samadhi. god Nandi, Sage Agasthya and Sage Tirumular. Subsequently, this M r . A n i l Ve l d e , D G M , Tra d e Ms. Surelia concluded her remarks knowledge was transferred to 18 Promotion and Marketing, World by pointing out that Ashtang Yoga is Siddhars or legendary gurus of Trade Center Mumbai delivered an effective technique to balance the Siddha Medicine, thereby paving the welcome address and thanked the secretion of essential chemicals of way for the evolution of Siddha speakers for sharing their valuable brain, viz. dopamine, serotonin, lineage. The literature of Siddha is insights on sustainable living to the oxytocin and endorphine. preserved in palm leaf manuscripts audience. Mr. Vinayak S, Research Officer - and stone inscriptions in ancient Siddha, Central Council For Research tamil language. Even now, 80% of The Webinar was held on March In Siddha, Chennai introduced the Siddha medicine literature is 25, 2021 audience about Siddha medicine by undocumented as the classical Tamil clarifying some myths and miscon- l a n g u a g e i s v e r y d i ffi c u l t t o n ceptions on this line of medicine. He interpret.” said Siddha is a stream of AUYSH Medicine, which is popular in South Mr. Vinayak further explained four India, especially in Tamil Nadu and main categories, or pillars of Siddha,
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Skill Development Series III Session 1: Creates awareness on legal regime for start-ups
ated on the uses of trademarks as a major player for effective execution of the marketing and promotion strategy of the firm. She shared insights on patent and copyrights as well. She explained the necessary quotients for creation of IPR for Start-ups and also spoke on the creation and termination of different types of employment as well as vendor agreements. She further elaborated by sharing a case study of BYJU’s which is one the major clients of Lex protector LLP.
Earlier, Ms. Nimeshika Natarajan, Assistant Director, in her address, spoke about the various initiatives taken by the Center during the strong and appropriate legal Associate, Lex Protector LLP, in her unprecedented times of COVID 19. framework is one of the most deliberations spoke about the legal While speaking about the Skill crucial foundations of an definition of start-ups in terms of A Development Series, she shared the enterprise. World Trade Center various parameters such as age, feedback received from the atten- Bhubaneswar organized the first entity type, turnover and nature of dees for the earlier sessions of technical session of the “Skill innovation. She shared insights on Series I & II and how the attendees Development Series III - Starting a the legal compliances to be adhered have benefited from the program. Start-up” based on the legal and to by a start-up and also explained While welcoming all, she took the regulatory framework applicable for about the required documentations. opportunity to introduce the start-ups. The series being orga- She further spoke about the various speakers and urged the attendees to nized in association with the processes which stand simplified for acquire the best of information from Entrepreneurship Development start-ups with respect to govern- the available resource persons. Institute of India and Start-up ment procurement, patents, tax Odisha was supported by Lex benefits, compliance regimes and An interactive question and answer Protector LLP as the knowledge faster exit process. session further added value to the partner for this session in particular. discussions creating a good learning Mr. Aurobinda Panda, Managing Ms. Shilpa Chaudhury, Legal experience for the attendees. Partner and Founder, Lex Protector Associate and Intellectual Property LLP moderated the session. In his Rights (IPR) expert from Lex The webinar was held on January brief address, he spoke about the Protector LLP briefed about the 13, 2021 start-up journey of Lex Protector and definition, importance of Intellectual gave an introduction on the topics to Property and the advantages of be covered during the session. having the property registered for n execution of legal monopoly rights Ms. Rituparna Acharya, Legal over the created idea. She deliber-
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Session 2: Start-ups mentored on Clearing Financial Hurdles
n its endeavour to hand hold and encourage start-ups, World ITrade Center Bhubaneswar as a part of Skill Development Series III, held the second technical session on “Understanding Financial Basics” in a s s o c i a t i o n w i t h I C I C I B a n k , Entrepreneurship Development Nimeshika Natarajan Shiba Prasad Padhi Pradosh Rout Institute of India and Start Up Odisha. The session aimed at finance management structure and providing insights on Understanding dures. He explained about ICICI One its crucial aspects. Financial Basics, Key Performance Globe Trade Account, turnaround Indicators, Capex, Source of Funds time, export import solutions – trade Earlier Ms. Nimeshika Natarajan, (Bootstrapping, Angel Investors, online, cash management system, Assistant Director, World Trade Incubators, Venture Capitalist and payment mechanisms and InstaBIZ Center Bhubaneswar in her address Financial Institution), Margins of which is an instant banking and took the opportunity to welcome Safety, Projected Balance Sheet, instant business instrument. He also and introduce the speakers and Profit & Loss Statements, Sales shared the key benefits available for spoke about the upcoming initia- Forecast and Risk & Contingency. start-up in specific. tives of the center. She also wel- comed start-ups to feel free to seek Mr. Pradosh Ranjan Rout, Zonal CMA Shiba Prasad Padhi in his feasible assistance from the Center. Head, Odisha & Chhattisgarh of ICICI presentation spoke about financial Bank in his address, spoke about the statements, margin of safety, risk & Ms. Asha Mohapatra, Asst Manager, categorization of MSME enterprises contingency etc. He also covered World Trade Center Bhubaneswar from the banking perspective. He essential topics such as basic proposed the vote of thanks explained about the need for provisions of taxation, financial business loan and the relevant statements including balance sheets The webinar was held on January business loans available. Mr. Rout and profit & loss statements etc. Further CMA Padhi showcased a 29, 2021 further shared details about the loan case study explaining the basic schemes and instalment proce- n
Session 3: Skill Development Program series draws overwhelming response
eveloping skill sets of micro S t a r t – U p O d i s h a a n d the partner organizations to an & small entrepreneurs is Entrepreneurship Development integrated platform for sharing their Dessential to enhance the Institute of India (EDII). A valedictory overall views and also suggest future global competitiveness of these session was organised to mark the course of action. enterprises. Towards this end, World completion of the three programs Trade Center Bhubaneswar initiated viz. Textile & Fashion Technology, Chief Guest, Mr. Sujeet Kumar, and successfully concluded the third Food Processing, and Starting a Hon’ble Member of Parliament, series on Skill Development which Start–Up organized under this Rajya Sabha, in his keynote address, was organised in association with series. The session aimed to bring all deliberated on the six key focus
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the partner organizations, he their respective organizations. advised for more such programs to be structured and executed for the Mr. Ashwini Rath, CEO, Batoi development of the MSME sector Systems Pvt. Ltd. and Convenor of which would help pave the way for a W TC B h u b a n e s w a r S t a r t - u p , healthy ecosystem for the entrepre- Innovation & Technology Think Tank, neurial culture to flourish. in his welcome address, spoke about Sujeet Kumar the importance of innovation driven The respective resource persons for start-ups which according to him areas of the State Government of the three programs shared their would add sustainability to an Odisha which aimed at developing views on the need for bridging the enterprise and also enhance the the state as the skill hub of India. skill gap for an inclusive develop- productivity of human life. While highlighting the various ment and growth. These resource initiatives of the government, he persons are: Mr. Ashok Juneja, Speaking on this occasion, Ms. spoke on the skill development N a t i o n a l P r e s i d e n t , Te x t i l e Nimeshika Natarajan, Assistant councils which are being formed in Association of India, Mr. Pradosh Director, World Trade Center order to not only enhance the Rout, Zonal Head, (Odisha & Bhubaneswar shared her experi- domestic outreach but also increase Chattisgarh), ICICI Bank, Dr. Bijay ence of receiving an overwhelming the exports of various potential Kumar Sahu, Regional Manager, response to the series from partici- products and services from the National Research & Development pants representing a wide range of State. Mr. Kumar also shared Corporation, Government of India, sectors. insights about the upcoming Start- Dr. Nivedita Jena, COO, DBT-ILS up Policy of the State. Bioincubator, the Institute of Life The webinar was held on February Sciences and Mr. Aurobindo Panda, 25, 2021 Dr. Subrata Kumar Biswal, Faculty & Founder, Lex Protector LLP. Regional In-charge, EDII (Eastern n Region), speaking on the occasion, They also invited MSMEs as well as advocated for further strengthening aspiring entrepreneurs and start- the existing Start-up ecosystem. ups to come forward and avail While lauding the efforts taken by assistance made available through
BUDGET CONCLAVE 2021
he COVID 19 pandemic has 2019 & its implications” in order to Dr. Soumyakanti Ghosh, Group thrown many unprecedented gain an understanding about the Economic Advisor, State Bank of Tchallenges before the world budgetary provisions. India, in his address spoke about the and crippled the world’s economy to increased capital expenditure in the a great extent. It is amid this chal- Prof. Shubhakant Padhi, Faculty, budget. While placing his views from lenging backdrop that India’s XIMB moderated the panel discus- the banking sectors perspective, he Finance Minister tabled the Union sion. In his initial address he spoke rated the budget quite high, as it Budget for the year 2021-22 on about the significant clean up by the well-capitalized the Indian banking February 1, 2021. As the finance bill Government in this year’s budget. sector and also positioned it well. faced huge expectations from the While terming the budget as a Terming the budget as a reasonable citizens across all categories, World conservative and preservative one, and pragmatic one he highlighted its Trade Center Bhubaneswar in he lauded the Government for an positive impact on the insurance association with the Xavier Institute impactful budget. He further sector and the stock markets. of Management (XIMB) organized a introduced and invited the panel panel discussion on ‘Union Budget members for a discussion. CA. A. K. Sabat, Partner, AK Sabat &
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Dr. SATYANARAYAN MISHRA CA A. SABAT Dr. SOUMYA KANTI GOSH MR. SRIMANTA PANDA Partner, A.K. Sabat & Co Partner, A.K. Sabat & Co Group Chief Economic Advisor SBI GM(Finance),NALCO
Co labelled the budget as one the Dr. Mishra further insisted on a faceless assessment, appeal and best ones. Highlighting the features separate defence budget and settlement system, capital utilization of the budget he discussed in increased spending on social and industry spending in CAPEX. detailed about the impact of the infrastructure. ‘‘There are no big bang announce- fiscal deficit management through ments for the industry” he opined. borrowing, implication of nil COVID Mr. Srimanata Panda, General charges, disinvestments of RINL and Manager (Finance), National Earlier, Mrs. Nimeshika Natarajan, in LIC, privatization of banks and RBI’s Aluminium Company Limited her welcome address spoke in brief reserve policy. (NALCO), interpreted the budget about the existing industrial from the industry perspective. He scenario after the outbreak of COVID Prof. (Dr.) Satyanarayan Mishra, (IES spoke about the rationalization of 19 pandemic and the importance of R e t d . ) , D e a n , K I I T S c h o o l o f the import and export duty. While the budget amidst the unprece- Management, presented his critical citing the benefits being extended to dented financial crisis. Speaking view of the budget. He emphasized the Start-ups in terms of allocation, about the Conclave she sighted the on the points such as education, he also highlighted the increased success of this fifth consecutive skilling & health as the major sectors ease of doing business for non- edition which have not received a markable resident Indian investors. Mr. Panda allocation in the budget. While also lauded the announcements The webinar was held on February deliberating that a vibrant economy pertaining to reduction in customs 6, 2021 needs more consumption, he duty as well as mega textile parks. n advocated for a distributive budget. Further, he shared insights on
Odisha MSME Trade Fair 2021
o r l d T r a d e C e n t e r MSMEs for exploring new market and food processing units, Start-ups, Bhubaneswar partici- opportunities and provide exposure MSMEs working in the Engineering & Wpated in the 9th Edition of on various technological and allied sector and exporters. Large the Odisha MSME Trade Fair. The fair business advancements. The fair CPSUs like NALCO, MCL, various is an annual event jointly organized was virtually inaugurated by Mr. Banks, Paradeep refinery oil & by Directorate of Export Promotion Naveen Patanaik, Hon’ble Chief corporate etc. also participated. & Marketing (DEP&M), Directorate of Minister, Government of Odisha on Industries and Odisha Small March 5, 2021. The fair witnessed WTC Bhubaneswar organised a Industries Corporation Ltd. (OSIC) international participation from special pavilion of women entrepre- under the Department of MSME, Mission Shakti for the Self Help neurs at the fair in which over ten Government of Odisha, with an Group and Mission Shakti Women women entrepreneurs showcased objective to provide a platform to Entrepreneurs, Odisha’s MSME units their products and services like like
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tourism etc. The a much needed platform for dedicated wing boosting & encouraging the women attracted more entrepreneurs in their endeavours. than 500 visitors i n c l u d i n g WTC Bhubaneswar also showcased members of WTC, its services by setting up an informa- G o v e r n m e n t tion kiosk at this event and provided officials, general Export guidance. The same gener- public as well as ated interest amongst visitors for other entrepre- associating with WTC Bhubaneswar n e u r s . T h e to enhance their business outreach. exhibitors were lauded for their The webinar was held on March 5- initiatives and 9, 2020 also succeeded in handicrafts, handlooms, ayurvedic g e n e r a t i n g n and wellness solutions, processed business leads for their products food, corporate services, travel and and services. The initiative provided
WTC Bhubaneswar Celebrates International Women’s Day
he increasing presence of M r s . N i t i s h a women as entrepreneurs has Mann, Director, Tled to the change in the M S M E demographic characteristics of D e v e l o p m e n t business and economic growth of I n s t i t u t e , the country. Women-owned Government of business enterprises are playing a India delivered the prominent role in society, inspiring key note address others and generating more focusing on the employment opportunities in the theme ‘Choose to country. World Trade Center Challenge’. She B h u b a n e s w a r c e l e b r a t e d spoke about the International Women’s Day by t r e m e n d o u s conducting a seminar on “Women’s efforts by women State in promoting the Self Help Era in Entrepreneurship” in and girls around the world, in Groups as well as providing them association with Department of shaping a more equal future and with market linkages. Keeping in M i c r o S m a l l a n d M e d i u m recovery from the COVID-19 view the prospective contribution of Enterprises (MSME), Government of pandemic. While highlighting the Mission Shakti groups (the SHGs arm Odisha. existing fissures in the eco system, of the State of Odisha) in socio- she encouraged women in the economic development of the state, In his inaugural address Mr. forum to have an effective participa- she highlighted the special Satyabrata Sahu, IAS, Principal tion and leadership in of all areas of emphasis being given for up-grading Secretary, Department of MSME, life. successful SHG members into micro Government of Odisha, spoke about entrepreneurs. She also shared that the various schemes & initiatives Mrs. Manashi Mandhata, Joint a MoU in this regard has been signed taken by the Government towards Secretary, Department of MSME, between MSME Department and giving boost to women based Government of Odisha, spoke about Mission Shakti. Enterprises & Start-ups in the state. the ground level efforts made by the
44 | ON TRADE January - March 2021 WTC Bhubaneswar Events ON TRADE
motivated them inti thinking that nothing is impossible if we set our mind to it.
Dr. Chidatmika Khatua, spoke widely about the SHGs & how they have been pivotal in socio-economic development. She urged the need of change in the mindset of the women preparing themselves for bigger challenges and achievements in life. From breaking barriers to creating new milestones, she encouraged all women to be immensely proud of The seminar also witnessed Ms. Nazia Akhtar spoke about her what they are & work hand in hand experience sharing addresses by passion towards promoting local to uplift each other. successful Women Entrepreneurs artisans & how she made it despite like Ms. Smaranika Mohapatra, financial hurdles in the initial days. M s M e e n a K u m a r i B e h e ra , Founder, Maavni Designs Pvt Ltd., She also narrated how Start-up Additional Director Industries, Ms. Nazia Akhtar, Founder, Makma Odisha (An initiative by MSME Dept, Directorate of Industries, Odisha Designs Pvt. Ltd., Ms. Sanghamitra Govt of Odisha) helped her during proposed the vote of thanks. Jena, Founder, Eastern India Tours her journey as an entrepreneur. Pvt Ltd. and Dr. Chidatmika Khatua, The seminar was attended by 200 social entrepreneur and educatioist. Ms. Sanghamitra Jena shared her delegates & was followed by a Q&A Ms Smaranika Mohapatra spoke journey of being the solo woman in session. vividly about the importance of the field of Tourism and how she was digital marketing & social media in successful in placing herself in a field The Seminar was conducted at today’s market & how she utilised it ruled by the opposite gender. Her I D C O E x h i b i t i o n G r o u n d , during the pandemic & tried to journey not only encouraged Bhubaneswar on March 8, 2021 sustain her business during these women to break barriers in getting hard times. into diverse sectors but also n WTC Bhubaneswar partners for Start-up Boot Camp
o r l d Tra d e C e n t e r - participants to the boot camp and Haat, Xreative, Agri Heroes & Aroma Bhubaneswar associated briefed on the activities to be symphonies were among the many Ww i t h A I C - N a l a n d a conducted during the programme. participants that were part of this Institute of Technology Foundation, M r G u r u p ra s a d C h o u d h u r y, Boot Camp. B h u b a n e s w a r a n d O d i s h a Founding Secretary, OCF and Mr Corporate Foundation, to organize a Gautam Mohanty, Industry Advisor, This two day event witnessed Start-up Boot Camp for women-led OCF, encouraged the participants to multiple sessions of co-learning, and start-ups at IED, Odisha. The submit nominations for Ananya sharing of success stories from start- programme was supported by Start- Women Entrepreneurship Awards ups in the ecosystem. up Odisha and held in partnership 2021, an initiative by Odisha w i t h T i E - B h u b a n e s w a r , W e Corporate Foundation to recognize Mr. Rashmi Ranjan Sahu, Senior Collective and EDII. successful women entrepreneurs Mission Associate, Start-up Odisha, and start-ups in the state. Ms Asha Mohapatra, Manager, Mr. Durga Prasad, Incubation World Trade Centre, Bhubaneswar Manager, AIC-NITF, welcomed the Los Jovenes Cinilogic, Vinssi, Cha and Mr Manas Kumar Samantaray,
ON TRADE January - March 2021 | 45 WTC Bhubaneswar Events ON TRADE
Program Associate, AIC-NITF also enriched the sessions with their presence and deliberations.
The event received 42 registrations from start-up enterprises which are at various stages such as ideation, prototype or early traction and operational across multiple sectors of industry. Dynamic and enthusias- tic participation from women led start-ups made the boot camp interesting and successful.
The participants went through intensive learning sessions for working on their business ideas and customer, product development, helped the start-ups to share their represent the same through marketing strategy, business problems during the one-on-one ideation canvas, customer persona management and pitch presenta- session with the mentor and other canvas, product development tion. experts. canvas and business model canvas. The start-ups were also trained on Mr. Vishnu Nagaraj, CEO & Founder, how to prepare a pitch deck and the The Workshop was held on March Carve Start-up Labs was the mentor art of pitching before an audience. A 13 and 14, 2021 at Conference hall, for this boot camp. He conducted six mock pitch presentation was Start-up, Odisha sessions on various topics such as organized on 17th March, 2021 at idea validation, understanding the AIC-NITF incubation centre which n
BHUBANESWAR
WE GROW TRADE R
OBJECTIVE § Facilitates Trade & Investment Promotion of Odisha § Assist local businesses to foray in to global markets
TRADE SERVICES Trade related Programmes | Export Counselling | International Market Connections Education & Training Programmes | Opportunity to participate in International Trade Shows
World Trade Center Bhubaneswar Facilitates Businesses to Access Global Markets
Administrative office Registered office: World Trade Center Bhubaneswar (Odisha) Association 31st Floor, Center 1, Cuffe Parade,
rd Mumbai - 400005, Maharashtra, India 3 Floor, IDCO Tower, Extension Building, Janpath, Tel.: 022 66387272 | Email: [email protected] Bhubaneswar - 751022, Odisha, India 46 | ON TRADE Januart: +91y 674- March 2541233 | e2021: [email protected]
www.wtcbhubaneswar.org Follow us on: WTC Goa Events ON TRADE
WTC Goa creates awareness on patents among MSMEs
individual self help groups but can also benefit our economy at large, pointed out Mr. Kharangate.
Mr. Deepak Parab, Nodal Officer, Goa State Patent Information Center, in his speech, spoke about the importance of IPRs, registration facilities for various IP generated within the state, and promotion and b r a n d i n g o f G e o g r a p h i c a l Indications for the state of Goa. Goa State Patent Information Center, he said, plays the role of a facilitator for the inventors and helps in creating ost COVID -19, many nations has provisions for reimbursing awareness relating to IPR in Goa are looking to set up manu- certain expenditures involved in Pfacturing facilities in India registering under the Intellectual Advocate Mr. Eeshan Usapkar, and thus the Indian economy is in property rights. Also, they can avail spoke about ‘Patents’ in detail. He the process of becoming a leading the benefits of various other emphasised on the list of things that player in International Trade. schemes. Concluding his speech, Mr. cannot be patented as it consist of However, with ‘Make In India’ and Gokhe announced that a sustainable sixteen categories. He also elabo- other schemes, it is understood that Zero Defect Zero Effect scheme is in r a t e d a b o u t t h e c r i t e r i a o f Global Manufacturers will set up the process of being launched by patentability, types of applications, facilities in India and hopefully The Ministry of MSME shortly. correct time and procedure for Indian companies ramp up their applying of a patent etc strategies to make their presence Guest of Honour, Mr. Ashton Souza, felt. In light of this, Intellectual P r o p r i e t o r , A s h t o n S o u z a Ms. Deepa GL, Deputy Director, Property of each entity would have Consultancy, in his speech, gave MSME DI, Goa, spoke briefly about to be closely guarded and keeping specific statistics and comparisons the ministry organising programs to this in mind, World Trade Center of patent applications in India versus increase more awareness on IPR, Goa along with Micro Small and other countries. He shared that how MSMEs could have competitive M e d i u m E n t e r p r i s e ( M S M E ) applying for patents in India is advantage in global market and how Development Institute, Goa, comparatively lower than other to face technical issues o r g a n i z e d a n a w a r e n e s s countries. Mr. Souza was of the programme on Patents under the opinion that the culture of patent Mr. Cyril Desouza, Assistant Director I n t e l l e c t u a l p r o p e r t y r i g h t s registration in India should be - Trade Promotion, World Trade umbrella. encouraged and one should avoid C e n t e r G o a , i n h i s a d d re s s , disclosing their idea before filing for expressed his hope of having been Mr. A. R. Gokhe, Director, MSME DI, application. able to help participants have a clear in his keynote address, explained understanding of Patents under the that IPR can protect the ideas and Guest of Honour, Mr. Gautam IPR regime as it would assist them in business activities of entrepreneurs, Kharangate, Social worker, in his safeguarding their business and be and organising webinars on IPR speech, stressed the importance of profitable in the long run. would definitely bring about a sea of promoting IPR among various self changes in the thinking of entrepre- help groups to safeguard their The Webinar was held on January neurs. He revealed that for regis- produce from being copied by 7, 2021. tered MSMEs, the Ministry of MSME others. This will not only benefit the n
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Goa explores the concept of Each District being an Export Hub
xports from Goa have progressively Eexpanded over the years; however the COVID- 19 pandemic slowed things down considerably. It is t h u s i m p e r a t i v e t h a t corrective measures are taken and bold initiatives introduced to get Exports from Goa back on track.
In this backdrop, World Trade Center Goa was invited to participate in a unique Virtual Conference w i t h t h e o b j e c t i v e o f understanding the current set up, identify bottlenecks prevailing in Panaji, North Goa and also identify the potential products that can be exported. - Trade Promotion, World Trade enhance logistics efficiency from Mr. Ramesh Holeyachi, Joint DGFT, in Center Goa, in his speech informed Goa. He also suggested the need for his address mentioned that this the delegates that WTC Goa is a introducing Subsidies and Tax project was the initiative of DGFT in member of World Trade Centers Benefits that would attract more r e s p o n s e t o H o n ' b l e P r i m e Association, which has a network of Pharmaceutical Manufacturers to Minister's vision of making each 319 WTCs in over 92 countries, thus Goa. district an export hub. Mr. Holeyachi connecting over a million busi- also mentioned that Goa has many nesses. This network according to Mr. Satyajit Bhattacharjee, Founder Industrial Estates and the industries Mr. Desouza would help the cum Secretary, Goa Air Cargo that are located in these estates members of WTC Goa find ready Association, in his address updated have the capacity to substantially overseas buyers world over. on the progress of the Multi Modal contribute to exports from Goa. Logistics Park that is being set up at Mr. Mangurish Salelkar, President, Balli in South Goa. He spoke on the Ms. Manisha Jha, Assistant Director, Goa Technology Association, Pharma Village concept that is under FIEO, in her presentation, high- highlighted the lack of good internet consideration be set up at the lighted the export potential of Goa. connectivity in Goa and said that co- upcoming Mopa Airport in North She pointed out that in relation to working spaces for 10-15 people can Goa. Mr. Bhattacharjee also called exports, Goa stood at the 18th be created so that good network for more feedback as this would help position among all the states in connectivity can be made available them make best use of the facilities India. Ms. Jha also mentioned that to them. which are presently available at Pharmaceuticals, Cashew, Marine Dabolim Airport Goa. Products along with IT and Tourism S p e a k i n g o n b e h a l f o f t h e are some of the key areas of atten- Pharmaceutical sector, Mr. Praveen tion that Goa needs to focus on. Khuller, President, Goa Pharma T h e W e b i n a r w a s h e l d o n Manufacturers’ Association empha- February 25, 2021. Mr. Cyril Desouza, Assistant Director sized that there is an urgent need to n
48 | ON TRADE January - March 2021 WTC Goa Events ON TRADE
A future scenario - We may have more oil reserves than portable water!
annual rainfall in Goa at various notable places in the has increased by 68% factory unit. She further shared that over the period 1901- in her factory, water is classified into 2018 and with increas- two categories, one for industrial i n g r a i n f a l l . D r . use and the other for domestic use. Sarmokadam said that Ms. Chendvankar also informed “Wars of this century are fought over the communities living delegates about installing rooftop oil, and the wars of the next century in low lying areas, the tourism sector, water harvesting system where the will be fought over water,” this was existing migrant labourers, riverine groundwater is recharged by predicted by the World Bank way ecosystem creeks and backwaters collecting water from the rooftops of back in 1995, and almost 25 years are the most affected. Further, Dr. a premise. later this still resonates with a dire Sarmokadam highlighted the need possibility. The United Nation’s for doing water audits; this he said Mr. Jocelyn Britto, Independent World Water Development Report of would help in understanding water Business Consultant, spoke on March 2020, warns that currently 2.2 consumption patterns and prepar- valuing water for future mobility. He billion people do not have access to ing an action plan. pointed out that electric vehicles are safely managed drinking water, and gaining a lot of ground today and he 4.2 billion or almost 55% of the Mr. Gaving D'Souza, Director, Lila sees that this will progress to hybrid world’s population, are without Digital and Environmental Solutions systems of propulsion. This will then safely managed sanitation. Thus, Pvt. Ltd, while speaking on valuing graduate to a system that converts water resources are an essential part water through rain water harvesting, oxygen available in water to of the solution to climate change and mentioned that a water crisis was on hydrogen that will propel the for our very own survival and that of the horizon, where one third of vehicles of the future. Mr Britto planet Earth. world’s water will run out in a few revealed that this will be a gradual years, and 1 out of 3 people will lack up-scaling in the technology The United Nations has declared basic sanitation due to water available which will lead us from 22nd of March each year as ‘World scarcity. He also added that portable electric vehicles to vehicles that run Water Day’ and this year the theme water will run out, before oil does. on water, where in pollutants from was ‘Valuing Water’. WTC Goa Mr. D’souza further made a presen- this class of vehicles will be mini- organized a webinar to celebrate tation highlighting the irresponsible mum, in turn protecting us and this day and highlighted the theme use of water and the careless mother earth. of valuing water in terms of indus- attitude of citizens toward this vital trial development, future mobility, resource. He also explained the Mr. Cyril Desouza, Assistant rain water harvesting and state entire process of rain water harvest- Director, Trade Promotion, World government policy. ing systems and informed the Trade Center Goa, in his address, delegates about the costing for expressed confidence that the event Dr. Pradip Sarmokadam, Member setting up a rain water harvesting would promote awareness about Secretary, Goa State Bio Diversity system. the different aspects of valuing Board, in his address quoted the water. He also urged delegates to findings of his flood vulnerability Ms. Sucheta Chendvankar, Senior put into practice where ever analysis which shows that 14.73% of Executive - Human Resource & possible, to help conserve water to land is under 15 meters, and much Systems, Pyro Electric Instruments make available important water of it is in the costal zones, which are Goa Pvt Ltd, spoke on the best resources for our use and the use of severely vulnerable to flooding from practices of using water at their plant future generations to come. both, extreme rainfall events and and factory premises. She high- sea level rise. Amongst these, lighted the practices of in house This webinar was held on March Salcete, Tiswadi and Bardez talukas awareness which is done by word of 22, 2021. are the most vulnerable. Mean mouth, banners and slogans placed n
ON TRADE January - March 2021 | 49 WTC Goa Events ON TRADE
Virtual Panel Discussion with Women Entrepreneurs from Goa
anybody’s future is by creating it. One needs to be constantly in search of opportunities, and should diversify his/her business at the right time. The shift should not come owing to lack of work satisfaction, but with the objective of encashing the opportunity. M s . A f o n s o s a i d , t h e m a l e - dominated society will question women’s financial acumen and judgement; however, entrepreneur- ship for women is a rewarding experience, and women should not only get involved in running their businesses, but should also look for i t h t h e o b j e c t i v e o f entrepreneurs should start tracking ways of expanding it. encouraging budding their revenue expenses monthly, Wwomen entrepreneurs to check the financial viability of their Ms. Revati Sanzgiri, Founder, develop a leadership attitude and business every quarter, be patient Proprietor, Reva's, said that women guide them towards harnessing towards garnering new investments, venturing into any kind of business their true potential, World Trade maintain healthy relationships with are usually skeptical about who will Center Goa organised a Virtual Panel vendors and clients, and well- buy their products. She explained Discussion with Goan Women manage employees. that despite the COVID-19 crisis, she Entrepreneurs. has been receiving a huge response She explained that today businesses for her traditional toys, and is Breaking the myth that women can should adopt the policy of “Adapt or providing employment to artisans, only undertake household chores, Perish”, and one should seek thereby supporting their families. Ms. Pallavi Salgaocar, Chairperson opportunities globally. Trade She is also providing indirect GCCI, Women's Wing, CA and facilitation bodies such as the World employment to delivery boys during Entrepreneur, suggested that for a Trade Center can help women in this pandemic. long time, women have been networking globally, and scale up perceived as homemakers, and have their businesses. However, in order ‘’In order to succeed, women should had little formal participation in the to grab upcoming opportunities, have a vision backed by support workforce. This norm is changing as women should know where to invest from family and friends’’ concluded women are well-balancing mother- their time, seek help if needed, not Ms. Sanzgiri. hood with their work life, although be afraid of failures, be committed, entrepreneurship is a challenging believe in themselves, know their Ms. Hemlata Bhatkhande, Managing role and the journey is tough. The clients, upskill themselves, learn Partner, Wondereat Food Products dynamic nature of the pandemic from their mistakes, innovate, learn LLP, expressed her passion of makes the future uncertain and calls to handle adversities and endeavor providing healthy food such as for sustainability in business. We towards uplifting each other. millets to people, as these have very need to, therefore, relook at our good nutritional value. She high- challenges and plan appropriately. M s . S h e r y l A f o n s o , C l i n i c a l lighted that there are very few value- Nutritionist (Norbert's Fitness added food products available in the Sharing tips on mitigating the Studio) and Department Head (M.Sc. market. She, therefore, makes adverse impact of the crisis, Ms. Food Technology Carmel College) ready-to-eat millet products with the Salgaocar emphasized that women opined that the best way to predict objective of improving people’s
50 | ON TRADE January - March 2021 WTC Goa Events ON TRADE
dietary patterns and keeping them strong and fit.
The programme also featured a Panel Discussion where Goan women entrepreneurs shared their success stories and advised the participants to not get unnerved by competition, create their own niche, love what they do, and continue their efforts even if they have to devote their time partially towards other revenue-generating activities. They encouraged women to use social media, flyers, hoardings, websites, customer-feedback and ‘word of mouth’ strategies to market their business.
In his welcome address, Mr. Cyril Desouza, Assistant Director - Trade them. World Trade Center Goa is The programme was attended by Promotion, World Trade Center Goa, helping women entrepreneurs sail women entrepreneurs, leaders, briefed that COVID-19 has changed through this crisis by organizing students and women officers. people’s outlook towards accepting programmes that help them grow challenges and has opened up from local to global. The Webinar was held on March newer forms of opportunities for 30, 2021.
n
GOA
World Trade Center (Goa) Association
R A part of World Trade Centers Association, New York, which is an unparallel WE GROW TRADE Network of 319 WTCs in 92 Countries connecting 1 million businesses across the world, now in Goa. Connect Locally Trade Globally y
OBJECTIVE | Facilitates Trade and Investment | Provides Training and Educational Programmes | Promotes Competitiveness through Research and Trade Promotional Activities
SMEs, Corporate Houses, Institutions and Professionals with a focus on International Trade are invited to join this global network
Administrative office: Registered office: WORLD TRADE CENTER (GOA) ASSOCIATION 31st Floor, Center 1, Cuffe Parade, Office No.26, Block “C”, EDC House, Mumbai - 400005, Maharashtra, India Dr. Atmaram Borkar Road, Panaji-Goa - 403001 Tel.: 022 66387272 | Email: [email protected] Tel.: 0832 2431107 / 08 | Email: [email protected]
Website: www.wtcgoa.org | Follow us on: | WorldTradeCenterGoa ON TRADE January - March 2021 | 51 WTC Jaipur Events ON TRADE
Geographical Indications - Redening the Export Potential of Rajasthan Products
administered namely, and ultimately lead companies to Paris Convention for monetize their ideas. t h e P r o t e c t i o n o f Industrial Property, Distinguished Guest, Mr. C.K. The Madrid Agreement Mishra, ITS, Joint DGFT, Udyog
Mr. Navneet grawal Mr. P.R.Sharma for the repression of Bhawan Jaipur in his address misleading Indication pointed out that GI increases the of source, and The brand value of a product, which is Lisbon Agreement, for purchased with a greater sense of t h e p r o t e c t i o n o f pride and quality assurance by a Appellation of origin consumer. He also mentioned that a n d I n t e r n a t i o n a l products covered by GI command a Mrs. Archana Singh Mr. C.K.Mishra Registration. ‘‘One premium price, thus giving the local m u s t f a m i l i a r i z e economy a boost. themselves with all the oday, Geographical Indication above for a better understanding of Guest speaker Dr. Rohit Jain, (GI) has become the subject of the subject.” advised Mr. Sharma. Director, Trade Innovations Services, Twidespread interest although Jaipur, made a presentation on it is one of the oldest forms of Chief Guest, Mrs. Archana Singh, IAS, Certification marks. ‘‘Certification Intellectual Property (IP). GI is a sign C o m m i s s i o n e r I n d u s t r i e s , marks are given for acquiescence used on products that have a specific Investments and NRI’s, Udyog with defined standards, they may be geographical origin and possess Bhawan Jaipur said “I.P.R. and GI are used by anyone who can verify that qualities or a reputation that are due indicators of India’s deep knowledge the products involved meet certain to that origin. Products are marked and skills in various crafts. Protecting established standards. In most with a special sign, to be identified as this knowledge will inspire people to countries, the main difference originated or manufactured in a think creatively, encourage original between collective marks and given place. work, and ultimately lead to sustain- certification marks is that the former able development.” Mrs. Singh may be used only by a specific group The Department of Industries- further added that if appropriate of enterprises, while certification Government of Rajasthan and World conditions are met GI’s can contrib- marks may be used by anybody who Trade Center Jaipur organized a ute to development in rural areas, complies with the standards defined w e b i n a r o n “ G e o g r a p h i c a l create employment and ultimately by the owner of the certification Indications and I.P.R.: Potential and lead to retention of talent in the mark.” Explained Dr. Jain. Implementation in Rajasthan” to state. expand the knowledge and spread The webinar was attended by awareness on GI amongst the Guest of Honour Mr. Vishal Tomar, delegates from all major business manufacturers of Rajasthan. Scientist and Head, Bureau of Indian districts of Rajasthan representing Standards (BIS), Jaipur Branch, all various trade sectors. Delivering the theme address, Mr. explained how IPR promotes foreign P. R . S h a r m a , J o i n t D i re c t o r , direct investment (FDI) and technol- Vote of thanks was proposed by Mr. D e p a r t m e n t o f I n d u s t r i e s , ogy transfers in developed and Navneet Agarwal, Assistant Director, Government of Rajasthan informed developing countries, and effective World Trade Center Jaipur. that the World Intellectual Property increases funding for research and Organization (WIPO) is the umbrella development. He also explained The seminar was held on January organization for the safeguarding of how IPR also promotes broader 28, 2021 GIs. Under the flagship of WIPO, dissemination of innovations three multilateral treaties have been through publication and licensing n
52 | ON TRADE January - March 2021 WTC Jaipur Events ON TRADE
Exports from Rajasthan: On the Cusp of a Logistics Revolution
From (L-R) Mr. Navneet Agarwal, Assistant Director, WTC Jaipur, Mr. Inderpal Singh, Director, JIMS Jaipur, Mr. Manish Balani, CA, Business Head, Vayana Network, Mr. Puran Singh Shekhawat, Joint Secretary, Income Tax Gazetted Officer Association, Jaipur, Mrs. Shweta Agarwal, (FCA, FCS, CMA, LLB), Shweta Agarwal & Company, Mr. Arpit Airun, (CMA, CS, LLB), a SAP financial analyst.
ndia’s Finance Minister Ms. Mr. Arpit Airun, (CMA, CS, LLB), a SAP on the infrastructure and transpor- Nirmala Sitharaman tabled financial analyst, Mr. Inderpal Singh, tation front, the Government has an IUnion Budget 2021-22 in the Director, JIMS Jaipur and Mr. Manish objective to complete a total of Parliament on February 1, 2021. On Balani, CA, Business Head, Vayana 11,000 km National Highway under this occasion, Hon’ble Minister Network. Bharat mala for which INR 1,18,000 announced several economic crore has been allotted to MORTH reforms and outlined the govern- In her remarks, Ms. Agarwal outlined (The Ministry of Road Transport and ment’s renewed policy thrust on the impact of the budget on Highways). There are also discus- infrastructure, healthcare and Agriculture, Infrastructure and Auto sions on the Vehicle Scrappage education. Whether it is small and sectors. She said, “It seems that the Policy to phase out old and unfit medium enterprises, start-up firms, Government is reassuring commit- vehicles. Under this proposed policy, large corporations, exporters or ment to MSP and APMCs. In FY22, the life for private vehicles has been importers, the union budget had Agriculture Credit is targeted at INR set at 20 years, while for commercial some policy measure for every 1 6 . 5 L a c C r o r e , A g r i c u l t u r e vehicles the life is set at 15 years. segment of the economy. In order to Infrastructure Fund has been Mr. Airun, who is an expert on discuss the implications of the augmented to INR 40,000 Crore and financial services sector, lauded the budget on trade and industry, World Micro Irrigation corpus has been budget for raising FDI limit on Trade Center Jaipur, in association allocated INR 10,000 Crore. Also, the insurance from 49% to 74% and with Jaipur’s leading management government intends to Develop five proposing the setting up of a bad institute JIMS, organised a Panel major fishery hubs across India. The bank (in the form of ARC-AMC) for Discussion Implications of Union government will also bring another resolving the bad loans in the Budget 2021-22. 1000 mandis under the national banking sector. Pointing out another digital agriculture marketing salient feature of the budget, Mr. The event was addressed by Ms. network E-NAMs.” Airun said, ‘‘The loan size eligible for Shweta Agarwal, (FCA, FCS, CMA, debt recovery under SARFAESI Act LLB), Shweta Agarwal & Company, Ms. Agarwal further mentioned that 2002 is reduced from Rs. 50 lakhs to
ON TRADE January - March 2021 | 53 WTC Jaipur Events ON TRADE
Rs. 20 lakhs and FY22 disinvestment mitigation, informed that the exemption against investment in targets is set at INR 1.75 lakh crore incentives announced for the start- start-up firms by one more year (i.e. compared to INR 2.2 lakh crore up sector in the budget are likely to till 31st March 2022).” (Budget estimate) in Fy21.’’ stimulate entrepreneurial activities Mr. Navneet Agarwal, Assistant in the campuses of the country's Director-WTC Jaipur proposed vote Speaking on this ocassion, Mr. Singh premier engineering and manage- of thanks for the event. lauded the Finance Minister for ment colleges. ‘‘Hon’ble Finance providing thrust on infrastructure Minister proposed an extension of and economic reforms in the the tax holiday to start-up firms by The Panel Discussion was held on budget. another year i.e. till March 31, 2022. February 3, 2021 The minister also extended the n Mr. Balani, who is an advisor on risk period for claiming capital gains
Global linkages to pave way for growth in biotechnology sector
(L-R): Mr. Navneet Agarwal Assistant Director- Trade Promotion, WTC Jaipur and Apoorva Rana, Jr. Scientist, B. Lal Institute of Biotechnology Jaipur.
ajasthan today has huge Biotechnology Jaipur, MSME DI that are organized and promoted by potential to create immense Jaipur and World Trade Center Jaipur World Trade Center Jaipur and how Rbusiness opportunities in the came together for an interactive the participants can benefit by biotechnology sector and contem- session to discuss trade promotion leveraging the global connectivity of porary biotech products. Today, a activities and business facilitation 319 WTCs in 92 countries, provided key part of industrial process in measures of WTC Jaipur. The by World Trade Center Association’s Biotechnology deals with advance programme was attended by more robust network. research and development, leading than 75 aspiring inventor entrepre- to the production of drugs, vaccines, neurs from the biotechnology Mr. Navneet Agarwal, Assistant biofuels and pharmaceuticals on a sector. The objective of the program Director-Trade Promotion, WTC commercial scale. was to sensitize the group about Jaipur, informed the participants various events and exhibitions, that “WTC Jaipur enables active To further explore opportunities in research and development activi- industry engagements by bringing the sector, Dr. B. Lal Institute of ties, and trade education programs together local and international
54 | ON TRADE January - March 2021 WTC Jaipur Events ON TRADE
governments and sector leaders development programmes on the The programme was held on under one roof for business other. WTC Jaipur also provides Friday, 5th March 2021, at interaction. This is done by under- trade information about importers Seminar hall, Dr. B. Lal Institute of taking activities such as inbound and and exporters through its online Biotechnology, Malviya Nagar, outbound business missions, platform. This is done using the Jaipur. workshops and seminars on one WTCA’s global network that connects n side and education, training and skill millions of businesses’’
Honouring Inspiring Women Achievers in Art and Craft Industry
(L to R): Mr. Navneet Agarwal, Assistant Director- Trade Promotion, WTC Jaipur, Ms. Sunita Meena, Additional DCP, Police Commissionerate, Jaipur, Ms. Purvi Patel, Banglore, Ms. Girija Sharma, Director, Dream World Production, Mr. Brij Ballabh Udaiwal, Director, Craft Council of Weavers and Artisans
n yet another landmark event Chief Guest Ms. Sunita Meena, Rajasthan, trends in handicraft organized to mark International A d d i t i o n a l D C P , P o l i c e sector and various business IWomen’s Day, World Trade Commissionerate, Jaipur, Guest of opportunities in export of Art and Center Jaipur, Craft Council of Honour, Ms. Purvi Patel, Art Craft products. Weavers and Artisans (CCWA) and Connoisseur, Bangalore and Special Dream World Production came Guest, Padma Shree Gulabo Sapera Earlier, Mr. Deepak Sankit, Director, together to create a platform for motivated the delegates with their CCWA and Mr. Nitesh Dadich, women entrepreneurs in the field of own experiences and challenges Director, Dream World Production art and craft to come forward and faced by them in their own line of welcomed all the participants and tell the world that the modern work. ‘To have perseverance toward distinguished guests on the dais. women has a bigger role to play in one’s goals’ was a message given by global development, as an educator, all speakers to the delegates Mr. Navneet Agarwal, Assistant a dependable resource in any present. Director- Trade Promotion, World multinational or an entrepreneur. Trade Center Jaipur proposed vote of Above all, women have also proven The event also created a platform for thanks. their excellence in managing the women entrepreneurs to step traditional tasks of being a home- forward and discuss important The programme was held on maker. issues such as cyber security, robust March 8, 2021 law and order administration in n
ON TRADE January - March 2021 | 55 WTC Jaipur Events ON TRADE
World Trade Center Jaipur Commemorates International Women’s Day
(L to R): Ms. Deepika Sharma, Director, Blackwood Design Inc., Jaipur, Ms. Shweta Agarwal, FCA, Shweta Agarwal &Co., Dr. Yogesh Kumar, Deputy Director, Training, NSTI (W), Mrs. D. Subhashree, Deputy Director, RDSDE, Ministry of Skill Development and Entrepreneurship, Mrs. Jyoti Bhardwaj, Comptroller Finance, Rajasthan ILD Skill Development University (RISU), Jaipur, Mr. Navneet Agarwal, Assistant Director, World Trade Center Jaipur, Ms. Prateeksha Mahavar, Branch Manager, Union Bank of India, Jaipur, Ms. Shipra Goyal, Director, Chrisalis India, Jaipur, Ms. Amreen Khan, Advocate, High Court Jaipur
bserved on March 8th each Director, RDSDE, Ministry of Skill the institute which is expanded in 7 y e a r , I n t e r n a t i o n a l D e v e l o p m e n t a n d acres of land has well equipped OWo m e n ’s D a y i s t h e Entrepreneurship, Directorate workshops and classrooms, as well celebration of the societal, financial, General of Training welcomed the as hostel facility for trainees and and educational achievements of dignitaries on dais and delegates. He residential facility for staff. Dr. women over the ages. This day also briefed upon the activities of Kumar informed that NSTI organizes brings together people of every race, NSTI. regular training programmes in religion and ethnicity to create a trades having high employability. He united world. To celebrate this day, Guest of honor, Mrs. Jyoti Bhardwaj, explained that training programmes World Trade Center Jaipur and Comptroller Finance, Rajasthan ILD are designed on industrial pattern, National Skill Training Institute Skill Development University (RISU), which include 8 hours of regular (Women) (NSTI) organized a panel Jaipur, motivated and encouraged training each day. discussion on ‘Empowering Women delegates citing various examples of for Sustainable Development’. With women, who despite humble He further informed that the t h e p r e s e n c e o f o v e r 1 0 0 backgrounds, through skill develop- Vocational Training facilities have participants from various fields and ment are now successful entrepre- been established through a network luminary guests on the dais, the neurs globally. of 14 NSTIs and 16 NSTI (W) at Noida, event became a platform for all Mumbai, Bangalore, Trivandrum, young women aspirants to discuss Dr. Yogesh Kumar, Deputy Director, Panipat, Kolkata, Tura, Indore their ambitious plans for their future Training, NSTI (W), Jaipur, in his Allahabad, Vadodara, Jaipur, and take guidance from sector speech gave details about “National Rajpura, Shimla, Agartala, Patna and experts which assured their Skill Training Institute (Women) Trichy. maximum support to the group at Jaipur. He shared that NSTI was any point of time in future as well. established in October 1994, under Distinguished panelists, Ms. the aegis of Directorate General of Prateeksha Mahavar, Branch Mrs. D. Subhashree, Deputy Training (DGT). He highlighted that Manager, Sanganer Branch, Union
56 | ON TRADE January - March 2021 WTC Jaipur Events ON TRADE
Ms. Shweta Agarwal, FCA, FCS, CMA, Ms. Deepika Sharma, Director, L L B, S h w e t a A g a r w a l & C o . , Blackwood Design Inc., Jaipur, Chartered Accountants, Jaipur, shared the nuances of modern recommended all participants to architecture and the career apply for pan card and GST opportunities that the sector has registrations when starting their created. ventures. Ms. Rinku Soni, Training Officer, NSTI Jaipur, coordinated the program and Ms. Shipra Goyal, Director, Chrisalis provided the necessary knowledge India, Jaipur, one of Rajasthan’s support to the joint initiative. leading garment exporter invited the (L to R ) Mr. Navneet Agarwal, partakers to visit their manufactur- Vote of thanks was proposed by Mr. Assistant Director, World Trade Center Jaipur with program ing facility to gain hands on Navneet Agarwal, Assistant Director, coordinator Ms. Rinku Soni, Training experience. World Trade Center Jaipur. Officer, NSTI (Women), Jaipur Ms. Amreen Khan, Advocate, High This programme was organized at Bank of India, in her speech Court Jaipur, spoke on women’s the seminar compound, NSTI, explained in detail how banking rights and urged all to stand up for Jhalana Doongri, Jaipur on system is ready to support new any inequalities and discriminations Monday, March 8, 2021. initiatives for new initiatives by faced in personal and professional young entrepreneurs. life. n
New Domestic & Export Opportunities for Indian Handicrafts to strengthen economy
opportunities among exhibitors at the Handicraft Expo, which is a unique digital initiative of World Trade Center Mumbai.
The webinar provided a platform for artisans to come forward and discuss with sector experts and officials from Ministry of Textiles, Government of India, about various issues that emerged post pandemic and required expert guidance and leadership vision.
G u e s t o f H o n o u r M r . P. o r l d Tr a d e C e n t e r Export Opportunities for Indian Mallikarjunaiah, Regional Director Mumbai and World Trade Handicrafts”. The webinar was (western region) O/o Development WCenter Jaipur, in an attended by more than 100 Commissioner (Handicrafts), attempt to explore newer markets participants from all over India. The Ministry of Textiles, Government of with potential for the consistent objective of the webinar was to India, in a detailed presentation, growth of the artisans, organized a c r e a t e a w a r e n e s s a b o u t illustrated multiple schemes offered webinar on “Exploring Domestic & government schemes and market by Ministry of Textiles through which
ON TRADE January - March 2021 | 57 WTC Jaipur Events ON TRADE
an artisan can develop his / her art artisans are being provided financial for promotion of Handicrafts. and reach out to maximum buyers. support. Life insurance is also W h i l e i n t e ra c t i n g w i t h t h e provided through Pradhan Mantri Mr. Atul Poddar, CEO, Poddar participants, Mr. Mallikarjunaiah Jeevan Jyoti Bima Yojana (PMJJBY) Associates and General Secretary, gave special emphasis on explaining /Pradhan Mantri Surksha Bima FORHEX Jaipur, Mr. Brij Ballabh National Handicrafts Development Yojana (PMSBY) and Modified Aam Udaiwal, Director, Craft Council of P r o g r a m m e ( N H D P ) , Admi Bima Yojana (MAABY). Weavers and Artisans, Jaipur and Mr. Comprehensive Handicrafts Cluster Additionally, Mudra Loans have Deepak Sankit, Founder, Emporia Development Scheme (CHCDS), been sanctioned amounting to DR, Jaipur, also joined the panel as Ambedkar Hastshilp Vikas Yojana Rs.39.68 crores. Margin Money up to eminent guest speakers and (AHVY), Design & Technology Rs.10,000/- per artisans with 6% d e l i b e r a t e d u p o n v a r i o u s Upgradation scheme, and several interest subvention are provided international opportunities coming Direct Benefit to Artisans (Welfare under MUDRA loan.” up for young entrepreneurs in Scheme). Rajasthan. Mr. Raviveer Choudhary, Assistant Mr. Navneet Agarwal, Assistant Adding further Mr. Mallikarjunaiah D i re c t o r , O / o D ev e l o p m e n t Director, World Trade Center Jaipur said, “there are also provisions for Commissioner (Handicrafts), proposed vote of thanks. financial support to artisans under Ministry of Textiles, Government of indigent circumstances for awardee India, HSC, Bhuj-Kutch, Gujarat, The Webinar was held on March craftsperson below 60 years of age, responded to several queries raised 10, 2021 having annual income below Rs. by artisans and ensured that all 50,000 @ Rs.3500/- p.m. Till date 303 necessary support shall be provided
Kishangarh Marble exports to strengthen Rajasthan’s economic development
(L to R): Mr. B.P. Mathur, Jaipur, Mr. Sita Ram Poonia, GM, DIC Ajmer, GOR, Mr. J.P. Sharma, Sr. Regional Manager, RIICO Ltd., Mr. Sampat Sharma, General Secretary, Kishangarh Marble Association and Mr. Navneet Agarwal, Assistant Director, World Trade Center Jaipur.
ishangarh has come to be availability of marble granite and quarry is very well known as it known as the marble city of stone industrial material. Among provided marble for the construc- KIndia due to the abundant popular quarries, the Makrana tion of the iconic Taj Mahal of India.
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Despite its robust presence, Ajmer and Mr. R.S. Choyal, Executive Kishangarh. Kishangarh is left to face challenges D i re c t o r , C h oy a l I n d u s t r i e s Special guest Mr. J.P. Sharma, Sr. due to the COVID19 pandemic. To deliberated upon how to explore Regional Manager, RIICO Ltd., address the new developments and international markets in the current invited all manufacturers to make to explore profitable export markets scenario, logistics issues, documen- maximum utilization of infrastruc- for manufacturers in Kishangarh tation supply chain management ture facilities provided for boosting District Industries Centre Ajmer, and soft skills for excellence in exports. Mr. Sampat Sharma, Government of Rajasthan and World exports, best trade practices, risk General Secretary, Kishangarh Trade Center Jaipur organized a two- management and forex issues in Marble Association, welcomed the day seminar on Export Promotion international trade, tax and legal support extended by District Process and Documentation. compliance in international trade Industries Center and RIICO. Subject matter experts Mr. Onkar and how to expedite exports Sharma, State Head-Infrastructure through Infrastructure develop- Mr. Navneet Agarwal, Assistant Finance Group, HDFC Bank Jaipur, ment. Director, World Trade Center Jaipur Mr. Jai Singh Shekhawat, Deputy Vice proposed vote of thanks for the P re s i d e n t - F o re i g n E xc h a n g e Earlier welcoming the dignitaries on event. Department, HDFC Bank Jaipur, CA. dais, Mr. Sita Ram Poonia, General Ajeet Agarwal, President, Laghu Manager, District Industries Centre The programme was held on Udhyog Bharti, Ajmer, Mr. B.P. Ajmer, Government of Rajasthan March 15 and 16, 2021 at Seminar Mathur, Consultant-International r e i t e r a t e d G o v e r n m e n t ’ s h a l l , K i s h a n g a r h M a r b l e Trade, Jaipur, Mrs. Dhwani Mishra, commitment to support all Association. Visiting Faculty, MDS University, m a n u f a c t u r i n g a c t i v i t i e s i n
JAIPUR
WTC Jaipur is a member of the World Trade Centers Association (WTCA), New York which represents an unparallel network of 319 WTCs in over 92 countries connecting one million businesses across the world. WTC Jaipur is promoted by M. Visvesvaraya Industrial Research and Development Centre (MVIRDC), which is also the promoter of WTC Mumbai, the premium World Trade Center in India. WTC Jaipur will facilitate trade and investment promotion in the state and will assist local businesses to foray into global markets and help enhance competitiveness of Rajasthan.
Join the Network Membership Benefits MSMEs, Exporters/Importers, Consulting Agencies, Institutions/ Enables active engagement by bringing together local and Organisations, Trade Associations, Corporate Houses, international governments and businesses on a single platform Corporations and PSUs can join with WTC Jaipur to promote by undertaking activities to promote international trade, businesses globally at an annual membership fee. investment, tourism, technology and exchange of information through the services on offer.
Services Offered • Export Counseling • Seminars / Workshops / Panel Discussions on trade-related topics • Networking Events • Online Information on trade and investment opportunities • Providing International market connections • Trade Missions to explore overseas markets • Access to World Trade Centres Association, New York network • Promoting inbound trade delegation from overseas • Promoting members online • Free Registration with Trade Point Mumbai India (Member of World Trade Point Federation, Geneva) for generating business contacts • Participation in International Exhibitions • Access to publications of WTC Mumbai• Access to WTCA Card
Administrative office: Registered office: WORLD TRADE CENTER JAIPUR (RAJASTHAN) ASSOCIATION 31st Floor, Center 1, Cuffe Parade, 314, 3rd Floor, Unique Lifestyle Aura, Sahakar Marg, Mumbai - 400005, Maharashtra, India Jyoti Nagar, Jaipur 302015, Rajasthan, India Tel.: 022 66387272 | Email: [email protected] t: +91 141 2981052, +91 9987777977 | e: [email protected]
ON TRADE January - March 2021 | 59 Follow us on: | wtcjaipur Website: www.wtcjaipur.org WTI ON TRADE
Management Development Programme on Global Logistics
w a t e r w a y s ; s e l e c t i o n o f shipping lines; w o r l d o c e a n routes; types of maritime cargo; selection of port; c h a l l e n g e s i n s h i p p i n g a s a result of COVID- 19 and ways to overcome them and Incoterms – export costing and pricing.
he logistics industry is an I n s t i t u t e’s f a c u l t i e s n a m e l y, The course was well received by all i m p o r t a n t s e c t o r t h a t Professor Mr. Arvind Khedkar who is stakeholders and in view of the Tfacilitates international trade. an Expert on International Trade and success, the Institute announced the Digitalisation and globalisation have Mr. Shailendra Binju, Head – virtual Post Graduate Diploma in aided the industry with newer, International Logistics, HEG Limited. Global Logistics and Supply Chain i n n o v a t i v e a n d a d v a n c e d The faculties are professionals with Management which is a six-month technologies providing increased rich industry knowledge and having course over 80 sessions, starting services and minimizing costs. years of hands-on experience. from March 9, 2021. The course COVID-19 has disrupted supply curriculum includes topics such as chains and global logistics is gearing The participants were from varied effective planning to overcome to overcome these challenges. b a c k g r o u n d s n a m e l y , challenges in a pandemic scenario, e n t r e p r e n e u r s ; b u s i n e s s material management, distribution Considering this evolving scenario, developers; professionals; logistic management with linkages to World Trade Center Mumbai firms; warehouse, logistics and EXIM channels, transactional logistics, Institute of Education, the trade wing executives; custom house agents; foreign trade policy including of MVIRDC World Trade Center freight forwarders; 3rd party RoDTEP and international business. M u m b a i o rg a n i s e d a v i r t u a l logistics and management students The course will be held thrice a week M a n a g e m e n t D e v e l o p m e n t etc. (Tuesday-Thursday-Saturday). Programme (MDP) on ‘Global Logistics’ jointly with World Trade The course curriculum covered The course was held on January Center Pune over four Saturdays. topics namely domestic and 16, 23, 30 and February 6, 2021. The MDP was designed to provide international business; concept of information on all aspects of logistics, agencies involved in EXIM
Logistics Industry and ways to trade, export logistics planning, pre- g overcome these challenges faced on and post-shipment stages; shipping account of the pandemic. s e r v i c e s ; w a r e h o u s i n g a n d c o n t a i n e r i s a t i o n ; m o d e s o f The course was conducted by the transportation; importance of
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Virtual Course on ‘Women Entrepreneurship: Adapt Business Skills to New Normal’
OVID pandemic has posed a The topic for the first week was ‘How Director, Chempro Group; Professor challenge of epic proportion to Start a Business’ which provided A r v i n d K h e d k a r , E x p e r t o n Cacross trade and industry, the necessary skills and tools for International Trade; Mr. Eknath especially to women entrepreneurs. entrepreneurial success. The second Birari, Consultant and Banking Women entrepreneurs have borne week sessions was on ‘International Professional; Mr. Virendra Gupte, the brunt of it, having to spend more Trade’, providing tools required to Former Head – Trade Services, Tata time towards family care in the carry out domestic and international International and Chief Ethics absence of domestic help or daycare trade. The third week dealt with Counsellor, besides guest faculty Mr. facilities amidst lockdown. Many ‘International Marketing’ which Sumeet Mehta, Managing Director women entrepreneurs have seen provided information on domestic a n d C h i e f E xe c u t i v e O ffi c e r , possibilities in this pandemic and and international marketing and Paradigm Advisors and Mr. Viresh have taken advantage of the crisis as how best digital marketing can aid in Vazirani, Founder, GrowGravy and new opportunities for business strategising business. Women SkillsStudio.online. unfolds. In such a promising entrepreneurs could choose the scenario, World Trade Center topic(s) of interest by opting for any Certificate of participation was given Mumbai Institute of Education, the one, two and/or three weeks. to all the women entrepreneurs. trade wing of MVIRDC World Trade Center Mumbai, reaffirmed its Considering the current shift in Going forward, the Institute will be commitment to stand by women business climate, through the conducting a number of workshops entrepreneurs by designing a virtual courses, women entrepreneurs on various topical issues faced by three-week course to help them take could sharpen their business women entrepreneurs throughout advantage of these opportunities acumen by enrolling for the course the year. during this challenging time. to learn and understand the changing dynamic of business in the The three-week course was held The course was designed to help new normal. from January 25 – 30, 2021; women entrepreneurs to review February 8 – 13, 2021 and February their business models and adapt to The course was conducted by 22 -27, 2021. the new reality and further grab Institute’s faculty namely, Mr. Arun opportunities thrown by the crisis. Sehgal, Chairman and Managing n
ON TRADE January - March 2021 | 61 WTI ON TRADE
Virtual Post Graduate Diploma in Global Logistics and Supply Chain Management
ndia’s logistics sector is at an several years of hands-on experi- which is on the rise, besides impart- inflection point with growth in e- ence. The course features orienta- ing skills essential to overcome the Icommerce sector, policy thrust tion programme, six taught modules challenges posed by the crisis. on logistics parks, emergence of each assessed by written examina- dedicated freight corridors and tion, industry case studies and It is noteworthy to mention that implementation of the Sagarmala project assignment. World Trade Center Mumbai has project. According to Niti Aayog, jobs been awarded by World Trade in the logistics sector may almost The course curriculum covers topics Centers Association, New York for its double to 40 million by 2022-23 from such as procurement, storage, superior performance in trade a b o u t 2 2 m i l l i o n i n 2 0 1 6 . transportation, distribution, education services which sets it Considering such a scenario and operations planning, support to apart. The courses on offer are well coupled by the effects of the on- company strategy, negotiation, recognised by trade and industry. going pandemic, World Trade Center l o g i s t i c s a n d t r a d e fi n a n c e , This has enabled MNCs and busi- Mumbai Institute of Education, trade enhancing competitiveness, etc. nesses across all verticals worldwide wing of MVIRDC World Trade Center which are critical focus areas for to approach the Institute for Mumbai, announced its first batch of firms aspiring to globalise their placements in logistics management six-month Virtual Post Graduate operations. covering procurement, distribution, Diploma in Global Logistics and documentation, transportation, S u p p l y C h a i n M a n a g e m e n t Post Graduate Diploma in Global warehouse and material manage- (PGDGL&SCM). The course focuses L o g i s t i c s a n d S u p p l y C h a i n ment managers besides, profession- on international business, under its Management (PGDGL&SCM) is als in international marketing and trade wing, World Trade Center focused on developing world-class trade promotion, who have been Mumbai Institute of Education. The professionals in the field of supply skilled through our courses and course curriculum will be covered chain and logistics to cater to the have risen to become leaders in their over 80 sessions and held thrice a ever-growing demand for skilled field. Placements are as per acquired week (Tuesday, Thursday and manpower in the sector. The course skills and capability. Saturday) from 6.00 – 8.00 pm (IST). will address need for procurement The faculty of the course are and operation managers both at the The online course commenced on industry professionals having domestic and international levels March 16, 2021. n
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WeTrade
orld Trade Center Mumbai has developed an ‘Online Trade and Exhibition platform – ‘wetrade.org’ to promote MSMEs, Start-Ups and Women Entrepreneurs across sectors. This online platform Woffers greater returns on investment with low cost of participation, enhanced online presence, and high reach and engagement with the targeted visitors and buyers. This substantially outperforms traditional physical exhibition format.
This initiative is aimed to promote #DigitalMSME, #SustainableLiving and #Vocal4Local.
Having organized the first virtual exhibition on Handlooms in the month of October 2020, currently there are 3 online exhibitions active on this platform.
Handicraft Expo 26th January – 10th May 2021
This online Expo is organised in them in earning direct benefits. The Currently there are more than 135 partnership with with World Trade display categories in Handicraft exhibitors, showcasing 100+ Center Jaipur to help create an Expo are Leather Crafts, Pottery & products from India and countries online and social marketplace where Glass Crafts, Textile Crafts, Jewellery like Philippines, Thailand, Vietnam authentic handicrafts products can Crafts, Wood Crafts, Metal Crafts, and Iran. be purchased directly from exhibit- Paper Crafts and Handmade ing craftsmen, and thereby help Accessories.
Healthcare & Wellness Expo – Promoting Sustainable Living 1st March – 10th June 2021
Supported by 1 March to Healthcare 31 May & 2021 Wellness Expo Promoting Sustainable Living
www.wetrade.org
ON TRADE January - March 2021 | 63 Online Exhibition ON TRADE
This online exhibition is organised in health, emotions and stress The Healthcare & Wellness Expo is partnership with World Trade Center management to lead a wellness- supported by Ministry of AYUSH, Goa, at a time when the post focussed and holistic lifestyle. This Government of India. pandemic world is exploring new has created a huge demand to cater dimensions in healthcare and to the emerging requirements in Currently we have more than 60 wellness. Today, people are increas- healthcare, wellness, organic, exhibitors, showcasing 80+ products ingly trying to understand how to nutraceutical and several other from India and the USA optimize their nutrition, exercise means and products that promote habits, recovery, sleep, mental sustainable living.
Celebrating the Spirit of Womanhood 8 March 2021 - 31 March 2021
On 8th March 2021, an International online art exhibition was inaugurated in celebration of ‘International Women’s Day’, where 38 women artists from across the globe showcased their artistic talent and expression. This unique art exhibition aimed at celebrating their huge contribution towards the upliftment of society, worldover. This one of its kind attempt to bring strong, unconventional and creative women together was nothing short of a landmark event, which opened doors to new thinking and ideas. The displayed paintings include oil paintings, mix media on canvas, acrylic and water colour paintings.
‘Celebrating the Spirit of Womanhood expo’ was organised in association with La Aartemisia, a Mumbai based art group to promote and encourage women artists.
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64 | ON TRADE January - March 2021 Member Focus ON TRADE
Sai Adarsh Traders
Name of the Company - With the aim of helping customers Best Women Entrepreneur 2019 & Sai Adarsh Traders overcome their problems with her 2020 by MSME Department, Govt of products, Ms. Behera not only Odisha Brand Name - manufactures essential oils but also AHOMA hair, skin and body care, aroma teas, Company looking for - rose water and reed stick diffusers. in the Hospitality, Beauty and Name of the Founder - In future Ms. Behera plans to Wellness sector Ms. Reena Behera diversify the AHOMA brand by manufacturing home and personal Already exporting to countries - Description of the Company - care products. Not exporting yet Under the brand name AHOMA, Ms. Reena Behera, Founder of Sai Product / Services offered - Countries you are looking to Adarsh Traders, manufactures 100 Health & Wellness (Essential Oils , export to - percent pure and natural essential Perfume & Housekeeping) Singapore and Dubai oils which are undiluted, vegan and chemical, synthetic and cruelty-free. Achievements - E-mail - [email protected]
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ON TRADE January - March 2021 | 65 Art and Culture ON TRADE
Madhubani Art
Madhubani art on the outer walls of a house
adhubani, which means Forest of Honey popular motifs and subjects painted are Indian rituals (‘Madhu’-honey and ‘Ban’-forest or woods), is and social events such as weddings, festivals etc., local Man ancient style of painting originated from the flora and fauna such as elephants, peacocks, parrots, Madhubani district of the Mithila region of Bihar. Legend leaves, flowers trees etc., heavenly bodies like the sun has it that King Janak of Mithila, had first commissioned and moon, stars, nature etc., auspicious yantras and rural artists to paint the palace walls on the occasion of aspects of the daily life of the women of Mithila region. his daughter Sita’s wedding to Lord Ram. Since then, women have been painting mesmerising patterns of Typically, there are different kinds of Madhubani Madhubani art on the walls (known as Bhitti Chitra) and Paintings like the Bharni style, Kachni style, Godhana floors (known as Aripana) of their homes to celebrate style, Tatoo Style and the Tantric style. However there are occasions such as religious festivals, births, marriages a few attributes that are common in nearly all Madhubani etc. paintings, such as, all Madhubani paintings have a double line border, ornate floral patterns, abstract-like figures of The main feature of this art form is the line drawings filled deities, bulging eyes and a pointed nose of the faces of in by bright colours, which have high contrasts and very figures. intricate details and patterns. A unique thing about the Madhubani art is that there isn’t any empty space in the Madhubani paintings are characterized by the vibrant painting, and if there is any gap left, artists fill the void by and bold use of colours and traditional geometric painting dazzling flowers, birds, geometric patterns and patterns that support the main theme. Following animals. traditional methods, artists till date mix cow-dung and rock-salt glue to the paints. While cow dung is used for the The themes and designs of Madhubani art are mainly shine it imparts to the colored patches, glue helps the inspired from mythological stories depicting scenes from paint to bind well with the special handmade paper used Puranas, Ramayan, Mahabharat and other Vedic for these paintings. Raw materials such as satin cloth, literature, representing Hindu deities like Shiva-Parvati, fabric cloth, cotton cloth etc. are also used in these days Rama-Sita, Lord Ganesh, Vishnu-Lakshmi, etc. Other to be painted on.
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To draw the outlines of the images, Nib Pens and brushes of various sizes are used. Further, these drawings are filled with colors using brushes, twigs, matchsticks and fingers.
Colors are made from tree bark, flowers, leaves, and other natural sources. For example, the colour black which is used to make borders and outlines, is made by mixing soot with cow dung, yellow is made from turmeric, Madhubani art on a purse white from rice powder, green from the leaves of a wood apple tree, blue from indigo, red from kusum flowers or red sandalwood, orange from the tesu flowers of the Madhubani artists now enjoy a wider audience and palash tree, so on and so forth. In recent times, natural increased commerce, as designers and interior colors are being replaced by ready-made paints, markers decorators have used Madhubani style embroidery to and fabric colours adorn apparel and home furnishing products too. as they are long- lasting. However, Recently, this art form got wheels of its own, since a few there are many Indian trains have been adorned with Madhubani artists who still paintings, it has helped to take this art form all around f o l l o w t h e the country. But that’s not it; as Madhubani art has found traditional ways of its fan base abroad as well. Impressed by the artwork on making Madhubani the Indian trains, the Government of Japan and Canada paintings.
Though this folk art has been practised for centuries and passed on from one g e n e r a t i o n t o another, it started to gain national Madhubani art on a necklace recognition only in t h e l a s t f e w decades. Mithila region which primarily has an agricultural economy, was severely damaged by the Madhubani art on a pillow cover drought of 1966 to 1968. The All India Handicrafts Board encouraged the women of Mithila to make paintings on have requested the Indian railways to provide them a set paper for commercial sale. Since then, the women of the of Mithila artists who can decorate their trains as well. region have started making paintings on handmade Apart from this, Madhubani art has succeeded in making paper and created a new source of income. Men are also a place for itself in the international house of fame and is involved to meet the growing demand, as the modern day currently recognized world wide. It has also received a GI (Geographical Indication) status. Additionally, the Government of India is paying its tribute by beginning coaching programs for educating folks on Madhubani paintings. In simple words, the Madhubani paintings are the depictions of true India.
Reference:
https://vinitamathur.medium.com/mithila-paintings-of- bihar-from-wall-to-paper-a310d057135
n
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Makar Sankranti An occasion to welcome the summer solstice.
Uttrayan - Also known as kite festival of Gujarat
ndia is a land of rich culture, traditions, customs, art every year to mark the beginning of Uttarayan, which is and festivals that are treasured by its diverse considered to be more auspicious than Dakshinayan. Ipopulation over centuries despite multiple invasions According to the Hindu sacred book of Baghwat Gita, one and cultural dominance by foreign rulers in the past. The day of a demigod is equal to one year on earth. While the Indian Hindu calendar is filled with many religious and six-month period of Uttarayan is considered the day time, cultural festivals that are unique to the cultural, religious the other six month of Dakhshinayan is the night time for and economic life of the local population. Festivals are an a demigod. It is believed that a person who dies during occasion to venerate nature, divine forces and also Uttarayan is said to attain Moksha, or liberation from the strengthen bonds among family members, friends and cycle of birth and death. communities. Spiritual significance: From taking a dip in the holy waters Makar Sankranti is one such festival which is celebrated of Gangasagar to performing special rituals for the Sun by diverse linguistic communities in India in different God, and from observing fast to donating clothes and ways to underline its religious, culinary and economic significance. Cultural fair, bonfire, worship of cattle, delicious sweets etc. are the key highlights of this festival. This is one of the rare Hindu Festivals which is celebrated on a fixed date of every year. i.e. January 14, although it is also observed on January 15 in some years.
The festival acquires religious significance because it marks the beginning of Uttarayan or summer Solstice. According to the Hindu calendar, a year is equally divided into two Ayans of six months each, viz. Dakshinayan and Uttarayan. During Dakshinayan, nights are longer than days, while during Uttarayan, days are longer than nights. Worshiping the Sun God while taking a Makar Sankranti is celebrated in the middle of January dip in the Ganga river
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food to the needy, this day holds special significance for special festive sweet dish called Kheer (rice cooked in Hindus to connect with the divinity. sugarcane juice) is prepared on the evening of Lohri which is then kept to cool throughout the night. It is Makar Sankranti also has huge astrological significance served on Maghi (Makar Sankranti) morning with red- as the planet Sun enters the Zodiac sign Capricon, (also chilly mixed curd. People in Punjab also cook delicacies called Makar Rashi), from Sagittarius (or Dhanush Rashi out of sugarcane juice, jaggery and mixed lentils on this according to vedic astrology). Every month, the planet occasion. Fairs are held at many places to celebrate this Sun leaves one Rashi or Zodiac sign and enters another festival. Rashi and this movement is called Sankranti. On January 14, every year, the planet Sun enters Makar Rashi, which ‘Maghi’ in Himachal Pradesh – is popularly referred to as gave rise to the name Makar Sankranti for this festival. Magha Ra Saza in some parts of Himachal Pradesh where Agni Dev (God of fire) is worshipped, as Magh is the coldest month in the hills and agriculture comes to a standstill. Similar to Punjab, Lohri night which is also referred to as Masant, is a part of the Maghi celebrations. A popular ritual observed alongside Maghi is Madraison Puja when the houses are cleaned and decorated.
Pongal in Tamil Nadu – Pongal which means ‘overflow’ in Tamil, is a harvest festival celebrated for four days by the Tamil Diaspora all across the world. The first day is known as Bhogi Pongal which marks the last day of the Tamil month Marghazi. On this day, people clean their houses to discard all the old and unwanted belongings and celebrate new possessions. These old and Sweets made out of grains and jaggery unwanted possessions are then burnt in a group lit bonfire. Special prayers are offered to the God of rain Culinary significance: A common practice across the ‘Indra’ with hopes of abundant rains in the year ahead. country is to make sweets out of grains and jaggery which symbolises living together in peace, despite the The second and the main day is known as Surya Pongal uniqueness and differences between individuals. which coincides with Makar Sankranti. It is the first day of the Tamil calendar month Tai. On this day, men pray to Makar Sankranti is celebrated in almost all parts of the Surya (Sun God) and bow in front of the celestial god with country with different names, traditions and rituals. Here a namaskaram posture before continuing the are a few of them: celebrations with family and friends.
As a custom, the entire family gathers together and prepares a special sweet dish called Pongal, which is
lohri celebrations in Punjab
‘Maghi’ in Punjab – is celebrated a day after the popular harvest festival named Lohri. On the night of Lohri, a bonfire is lit, around which people do the bhangra (Folk dance of Punjab) and sing traditional Lohri songs. A A family making pongal
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made from freshly harvested rice and cane sugar mixed The fourth and the last day is known as Kanum Pongal, in boiling milk. also called as Kanu Pongal. The word kanum in this context means "to visit." And hence family reunions and Traditionally, this sweet is prepared in an open space in an social events are organised by families and communities earthen pot, the mouth of which faces the sun. The family on this day for relatives and friends to gather, meet and members blow the traditional conch known as sanggu greet. when the boiled milk oozes. The members of the family also cheer out loud with the words ‘pongalo pongal’ which ‘Uttaryan’ in Gujarat – Also popularly known as the means "may this rice boil over". This is symbolism of great Festival of Kites, Uttarayan is celebrated with great fortunes in the year ahead. The dish is first offered to enthusiasm over two days known as 'Uttarayan' and gods and goddesses especially Surya (Sun God) and 'Vasi-Uttarayan'. Young children as well as adults spend Ganesh (elephant headed God). It is also offered to cows hours basking under the sun rays on their terraces while in the rural areas, as they are considered to be holy in the flying kites. According to some beliefs, the tradition of Hindu culture. Once the offerings are made, Pongal is kite flying on Makar Sankranti is being carried out so that then consumed by the family and also shared with loved people are exposed to the sun rays which are believed to ones. cure skin infections and illnesses associated with winter.
The Hindi Cinema world of Bollywood popularised the kite flying festival of Makar Sankranti by featuring special songs in movies revolving around this ritual. The song Dheel De from the movie Hum Dil De Chuke Sanam, Manjha from the movie Kai Po Che etc. portray the relevance of kite flying in Indian tradition.
Special delicacies like Undhiyu and Chikki are prepared on this day. Undhiyu is prepared by combining all the winter vegetables and spicy curry. Whereas, Chikki is a sweet that is prepared from sesame seeds, peanuts and jaggery. The entire state of Gujarat comes alive during this festival. There are kite flying competitions held in every nook and corner of the state, preparations for which start days in advance.
Apart from the above mentioned states, Makar Sankranti is also celebrated in other parts of the country with the same or different names and traditions. A few of them are mentioned below. Kolam at the entrance of Homes In Karnataka, the festival is popularly known as Suggi Festive decorations of banana and mango leaves are Habba or Makara Sankramana, while in the northern hung in homes. Special artistic patterns called kolams are state of Uttarakhand, it is well known as Ghughuti. created on the floor at the entrance and corridors of Similarly, Odisha observe the festival as Makara Mela, homes using colored rice flour. Tripura as Hangrai, Kashmir as Shishur Saenkraat, West Bengal as Push Sangkranti etc. The third day of pongal is known as Mattu ("cow, bullock, cattle") Pongal – where cattle are decorated, worshipped Both Bangladesh as well as the Hindu Kingdom of Nepal and given special meals. This custom is observed because celebrate Makar Sankranti as Poush Sangkranti and Tamil Hindus consider cattle as a source of wealth Maaghe Sankranti respectively, with great fanfare and because they provide dairy products, fertilizer, culinary extravaganza. transportation and agricultural aid, and celebrating Mattu pongal is a way of showing gratitude to these n speechless helpers.
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