Cochran, Lee W. TITLE Visual Iiteracy--The Last Word
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DOCUMENT RESUME 135 360 IR 004 451 AUTHOR Curetcn, Jan W.; Cochran, Lee W. TITLE Visual Iiteracy--The Last Word. Summary Report of the _Lake Okoboji Educational Media Leadership Conference (22nd Iowa Lakeside Laboratory, Lake Ckoboji, Milford, Iowa, August 16-21, 1976). INSTITUTION Iowa Univ., Iowa City. Div. of Extension and Services. SECNS AGENCY Association for Educational Communications and Technology, Washington, D.C. PUB DATE Aug 76 NCIE 142p.; This Summary Report of the Twenty-Second lake Okoboji Educational Media Leadership Conference should be considered as a series of working papers. For related documents, see IR 004 443-451. ELES PRICE MF-$0.83 BC-$7.35 Plus Postage. DESCRIPTORS Conferences; Curriculum Design; *Educational Technology; Instructional Design; Instructional Matetials; Instructional Media; *Instructional Technology; Leadership Training; *Media Specialists; , Teacher Education; Television Commercials; Visual Aids; *Visual Learning; *Visual Literacy IDENTIFIERS *Lake Okoboji Educational Media Leadership Conf AESTRACI This report provides the proceedings of the twenty-second Lake Okoboji Educational Media Leadership Conference which dealt with various aspects of visual literacy in education. The general sessions are briefly described. A major portion of the report pertains to nine subtopics: (1) visual literacy in teacher education; (2) implications for the media profession;(3) current visual literacy prcgrams: (4) visual learning;(5) visual literacy and society, especially, the impact of television commercials; (6) visual literacy concerns in a curriculum design process;(7) the design and integration cf visual instruction;(8) research and theory in visual literacy; and (9) underlying assumptions of the concept. An appendix lists delegates' definitions of visual literacy, and their concerns about the theme. (SC) **********4(************************************************************ Documents acquired by ERIC include many informal unpublished * materiais not available from other sources. ERIC makes every effort * * to obtain the best copy available. Nevertheless, items of marginal * * reproducibility are often encountered and this affects the quality * * of the microfiche and hardcopy reproductions ERIC makes available * via the ERIC Document Reproduction Service (EDRS) .EDRS is not * responsible for the quality of the original document. Reproductions * * supplied by EDES arE the best that can be made from the original. **************4****4*************************************************** U S DEPARTMENT OF HEALTH, EDUCATION & WELFARE SUMMARY REPORT NATIONAL INSTITUTE OF EDUCATION of the THIS DOCUMENT HA% BEEN REPRO- DUCE() EXACTLY AS RECEIVED FROM THE PERSON OP ORGANIZATION ORIGIN- TWEr, -SECOND LAKE OKOBOJI ATING IT POINTS OF VIEW OR OPINIONS STATED DO NOT NECESSARILY REPRE- SENT OF F IC IAL NATIONAL INSTITUTE Or EDUCATIONAL MEDIA LEADERSHIP CONFERENCE EDUCATION POSITION OW POL IC Y Iowa Lakeside Laboratory Lake Okoboji, Milford, Iowa August 16-21, 1976 HMISSION To ITTpTITINTICE THIT: COPY TED MATERIAL HA!, BC N GRANTED Co-sponsored by EH( J.-11111am D. Oglesby The University of Iowa TO ERIC AND OHGANIZATIONT;OPERATING Division of Continuing Education TINDER AGREEMENTS ,LITH THENATIONAL IN STITUTE OE EDUCATIONI iTHTHER REPPD, mic.tit)N OursiortH(EPIC SYSTEM HE, Audiovisual Center ON4TEC, PERMISSION of IHE COPV1IGHt ()INNEN and the Association for Educational Communicationsand Technology Washington, D.C. 1976 THEME: VISUAL LITERACY--THE LAST WORD Editors: Jan W. Cureton and Lee W. Cochran Copy Layout: Ann Clark Photography: Charles Seemuth NOTE: This Summary Report of the Twent.,.-,cond I.dko Okoboji Educationdl Media Leadership Conferenco should be considered as aSETriesot working papers and should be so listed if reproduced in any form. This report is not copyrighted. /1,,iilable from: William B. Oglcsby, Dircctor Audiovisual Center The University of Iowa lowa C it y, 1, 52242 . Pricc On 2 TABLE OF CONTENTS Foreword Persons attending 22nd Conference Planning Committee 5 Iowa Committee First General Session 6 Second General Session 8 Third General Session 10 Fourth General Session 11 Fitth General Session 14 Sixth General Session 14 Seventh General Session 14 Eighth General Session 14 Conference Co-Summary by Bill Burns 16 Visualized Conference Summary by MichaelObrenovich 19 FINAL COMMITTEE REPORTS: (Printed in the order they were presented) 25 Group 8: Visual Literacy in Teacher Education 31 Group 1: Our VieN,: Group 3: Sourcebook for Implementing Visual Literacy K-12 41 Group 9: Visual Learning 53 Group 4: Visual Literacy and Society: The Television Commercial 57 Group 7: Visual Literacy Concerns in a Curriculum Design Process 71 Group 6: A Visual Primer: The Design and Integration of Visualized Instruction 87 Group 2: Research & Theory in Visual Literacy 97 Group 5: The Identification and Analysis ofSeiected Assumptions Underlying the Concept of Visual Literacy- 117 129 Pictures: Okoboji Conference 1976 APPENDIX: Concerns of Delegates 141 FOREWORD 1976 will not soon be forgotten in the mindsof most Americans. Our bicentennial year has brought to us, among otherthings, a clearei awareness and deeper appreciation of our heritage. Norwill the 1976 Okoboji Conference soon beforgotten in the minds of traditions of this year's delegates. This 22nd meeting, while drawing on the former conferences, stands apart in the memoriesof its participants. That is as it should be, for therein liesthe beauty of the Okoboji experience. Each conference creates its own particularblend of environment, personalities, and issues, providing its partakers a trulyunique experience. "Visual LiteracyThe Last Word," was the theme for the22nd Lake Okobojl idueational Media Leadership Conference. It provided the setting for discus- sion around nine sub-topics: 1. Our View: Implications for the Media Profession kesearch and Theory in Visual Literacy Sourcebook for Implementing Visual Literacy K-12 . 4. Visual Literacy and Society Assumptions Underlying 5. The identification and Analysis of Selection the Concept of Visual Literacy Instruction 6. A Visual Primer: The Design and Integration of Visualized Process 7. Visual Literacy Concerns in a Curriculum Design Visual Literacy in Teacher Education Visual Learning The happenings of the general sessions andsmall group discussions are the substance of this report. Only by reading between the lines and studying the photos can the reader catch aglimmer of the interpersonal episodes which have affected the personal andprofessional lives of Okobojians. But that is all to the good...for perhaps you, thereader, someday will be attending your first or another Okoboji Conference, and for youthat experience should be very special, very unique, and very serendipitous. Special bouquets should go to Andd Ward, the1976 Planning Committee Chair- person, and her hard-workingcommittee. Another dozen roses should go to the well-balanced crew of resource persons, who setthe stage for our theme and provided invaluable input throughout theweek. To Jan Cureton and Lee Cochran forediting the copy and the pictures and ,to Ann Clark for preparing thisvisual-verbal-pictorial report, go our unremit- ting thanks'and gratitude. Please keep in mind that what you are about toread are proceedings of a conference--thoughts, ideas,brainstorms, reflections, and other assc:ted revelations. View them as catalysts rather than as conclusions, asprobihgc= rather than findings, as possibilities rather than as policies. happy reading! Bill Oglesby Chairman, Iowa Committee Unive-sity of Iowa PERSONS ATTENDING THE 22ND LAKE OKOBOJI EDUCATIONAL MEDIA LEADERSHIP CONFERENCE August 16-21, 1976 Iowa Lakeside Laboratory, Lake Okoboji, Milford, Iowa YEAR(S) REPRESENTING A TENDED 1. ARABIA, Anthony I. Director, Learning Resources, S,liool of Nursing, Pennsylvania 76 University of Pittsbnigh, 107-A Scaife PittThurgh, PA 15261 76 . BACK, Kathryn T. 16 27 Caddell Lane, Norman, OK :306 9 Graduate student BARDILL, Edward University of Wisconsin-La Crosse Wisconsin 76 La Crosse, WI 54601 4. ItAYLORlohn G. Associate Professor, College of Education, Alabama 76 Uni..ersity of South Alabama, Mobile, AL 36688 PLAN, Nlarian Professor and Coordinator, Instructional Media, Rhode Island 76 Bairington College, Barrington, RI 02806 6. BEMENT, DouglaslAVA Leadership Chairman, Illinois 76 Learaing Resources Service, Southern Illinois University, Carbondale, IL 6 2901 7. BISHOP, Etta CEMA Board Secretary Connecticut 76 397 Dowd Avenue, Canton, CT 0601 9 BLUNDE1L, MaryInstructional Media Specialist, Education Service AECT 76 Center, Region VIII, 6504 Tracor Lane, Austin, TX 78745 BOSWORTH, Grace Roanoke City Public Schools Resource 76 361 2 Bohon St., N. E.,Roanoke, VA 24012 person 10. BRATTON, BarryAssistant Professor, Division of Instructional Design Planning 1, 7-1-76 Ii.chaolog, The University of Iowa, Iowa City, IA 5224 2 Committee 1. BURNS, William I. Media Consultant, Grant Wood Area Education Voted 75-76 Agencs, 4401 Sixth Street Road,S. W., Cedar Rapids, IA 50265 back 12. CIIIS7AR, Don Administrative Assistant, School City of Mishawaka, Indiana 76 222 Miami Terrace, Nlishasvahr:, IN 46544 55-76 1 3 COCI IRA N, Lee W. Chairman Emeritus, Okohoji -om terence, Planning 35 ...live Court, Iowa City, IA 52242 C ommittee H.COCHRAN, Lida NI. Assistant Professor, Instructional Design 1. IIot cr...'a 60-76 Technology, The University of Iowa, Iowa City, IA 52242 1 5. COLTON, Fr,P0-, V. Associate Director, Center for Professional Kentucky 74, 76 Devel-pment,