CENTER FOR AUTOMOTIVE RESEARCH
2019 MANAGEMENT BRIEFING SEMINARS
KARMA AUTOMOTIVE
AUGUST 7, 2019 BOB KRUSE, CHIEF TECHNOLOGY OFFICER
KARMA BRAND ELEMENTS | OUR FOUNDATION
LUXURY EXCLUSIVE DESIGN AND CRAFTSMANSHIP L
INTUITIVE, INTEGRATED HIGH-TECH ADVANCED TECH H
CUSTOMIZATION EVERY KARMA TO BE UNIQUE C
OWNER EXPERIENCE, TREATMENT PERSONAL AND SPECIAL T
3 OPEN PLATFORM STRATEGY
INVERTER BLACKBERRY QNX
INTERNAL CAPABILITIES AND PARTNER COLLABORATIONS
BENEFIT: JOYSON DYNO TEST FACILITY ACCELERATES PRODUCT AND TECHNOLOGY DEVELOPMENT GROWTH OPPORTUNITIES
REAR DRIVE MODULE PININFARINA 4+1 BUSINESS MODEL
NOT JUST AUTOMOTIVE, NOT JUST TECHNOLOGY
EVOLVE ADAPT SUSTAIN
DIVERSIFY REVENUE STREAMS AND CAPABILITIES MAXIMIZE PARTNER OPPORTUNITIES OPTIMIZE ORGANIZATIONAL EFFICIENCY THE KARMA GROUP
KARMA AUTOMOTIVE KARMA TECHNOLOGY
• Luxury segment/niche volume • Develop Technology for Karma vehicles • Grow Karma brand and value • Licensing and market Karma IP • Introduce all-electric platform – Multiple vehicle variants • Engineering services for other OEMs/start-ups • Develop premium brand for China.
KARMA INNOVATION AND KARMA DESIGN CUSTOMIZATION CENTER
• Production and Craftsmanship Hub to drive Karma sales • Complete in-house design to support unique Karma identify • Contract manufacturing for other OEMs • Design services to other OEMs. • Consulting and Design Services
KARMA CAPITAL
• Strategic investments in automotive technology companies • Lead fundraising and secure strategic and/or financial investor • Drive partnerships to sell/license Karma Technology and IP WE THINK AND WORK GLOBALLY FROM OUR CALIFORNIA HOME
KARMA INNOVATION AND GLOBAL HEADQUARTERS D E T R O I T TECHNICAL CENTER CUSTOMIZATION CENTER IRVINE, CALIFORNIA DETROIT, MICHIGAN MORENO VALLEY, CALIFORNIA
KARMA DEALER NETWORK
• Growing list of 21 retail partners in the U.S., Canada, and select export markets • China in 2021
WANXIANG KARMA DESIGN AND ENGINEERING CENTER GROUP HANGZHOU, CHINA HANGZHOU, CHINA Engineering and Supply Chain Operations Primary Karma Group shareholder
7 KARMA INNOVATION AND CUSTOMIZATION CENTER
MORENO VALLEY, CALIFORNIA
Unique space-frame aluminum build capable, and water-based, environmentally sensitive paint process Home to new Customer Experience Center in late 2019
$100M+ Investment 550,000 Sq. feet Exclusive design and craftsmanship Vehicles handcrafted and customized
8 ACHIEVEMENTS
TANGILBLE PROGRESS M O R E IMPORTANT THAN WORDS
Created and delivered the world’s first luxury EV
Established a global retail footprint
Dedicated innovation and customization center
Full battery electric vehicle (BEV) platform for 2021
Partner alliances that accelerate growth
Strong private equity backing
9 KARMA’S NEW DAWN
T O D A Y T O M O R R O W FUTURE THE NEW 2020 KARMA GT DESIGNED BY KARMA SC1 VISION KARMA REVERO GT PININFARINA CONCEPT Faster, smarter, and even The result of Karma’s partnership with the iconic A signpost to Karma’s future more stunning Italian luxury design and engineering house
10 K A R M A TODAY
2020 KARMA REVERO GT
Our Core Pure Karma Beautiful Design Advanced Technology Faster, Smarter Best of both worlds – a luxury EV with no range anxiety
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THE PERFORMANCE DIGITAL TWIN TRANSFORMING THE WAY IDEAS COME TO LIFE REQUIREMENTS IMPLEMENTATION
Set Targets VEHICLE
SYSTEM
Suspension Loads – Road Noise
COMPONENT
Genset Mount Tuning BIW/TB Modeling
Drive Motor Mount Tuning
Improve “Requirements and Targets” 14 THE LUXURY CONTEXT
WHY LUXURY OWNERS APPRECIATE ON -BOARD ELECTRIC GENERATORS:
• WON’T WAIT TO CHARGE
• DESIRE BEST OF BOTH WORLDS REVERO GT = ELECTRIC VEHICLE WITH AN ON- BOARD GENERATOR
ADVANTAGES OF EV WITH ON-BOARD GENERATOR VS FULL BEV
• 80 MILES OF PURE ELECTRIC DRIVING
• PLUS 280 MILES FROM AN ON-BOARD GENERATOR
• WORRY FREE DRIVING EXPERIENCE BECAUSE REVERO CREATES ITS OWN ELECTRICITY
• NO NEED TO PULL OVER AND WAIT FOR A NEW CHARGE
• THE RIGHT TECHNOLOGY FOR TODAY’S LUXURY OWNER THERE’S MORE KARMA COMING…
P R O J E C T E - KLIPSE
MULTI -VEHICLE GLOBAL 24 MONTHS PLATFORM -- FULL BEV • ONE PLATFORM, SEVERAL PRODUCTS
• UNITED BY KARMA’S CALIFORNIA D E S I G N D N A
• FULLY CUSTOMIZABLE
• LEVERAGES THE EVOLVING NATURE OF HOW PEOPLE USE THEIR CARS
LONG-TERM FOUNDATION
SUSTAINABLE FUTURE
TECHNOLOGY, PERFORMANCE CALIFORNIA DESIGN HERITAGE AND CUSTOMIZATION SUMMARY
WELL - FUNDED FUTURE
SOLID PRODUCT PLAN
INTERSECTION OF TECHNOLOGY AND LUXURY
STATE - OF- THE - ART INNOVATION & CUSTOMIZATION
PARTNERS TO ACCELERATE TECHNOLOGY & PRODUCT
OPEN PLATFORM
KARMA’S NEW DAWN H A S A R R I V E D. T H A N K Y O U
CONNECT WITH KARMA KARMAAUTOMOTIVE.COM KARMANEWSROOM.COM
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