Optimised payment strategy for fast international growth GUY DOUEK SVP Business Operations [email protected] A global payment technology leader!

SafeCharge provides fully-supported omnichannel payments to large-scale merchants, SMBs and distribution partners, powered by a broad suite of proprietary technologies

800+ Offices in 14 COUNTRIES Employees Strong 180+ 450M Annual Transactions (Global HQ) Payment Methods United States

Austria Shenzhen

Cyprus

Italy Mexico $34 BILLION 154 Global Currencies Transaction Volume

Principal Memberships: A trusted Magento partner

SafeCharge’s integration empowers Magento-2 customers to accept payments securely through SafeCharge’s Hosted Checkout and Merchant Direct solutions.

SafeCharge’s Merchant Direct solution connects directly to the SafeCharge Payments Engine and offers full flexibility for merchants to accept payments on their websites.

Shoppers are not redirected, the payment form automatically pulls the look and feel of the store on the Magento platform giving the shopper a seamless experience.

The payment form comes with all the conversion features and risk solutions including 3D Secure. The entire payment process is completed within the store environment. Payment strategies have a measurable impact on merchants’ revenues We did the research

Source: The impact of the payment function today (SafeCharge | Edgard Dunn and Company) Our study identified that 78% of merchants had experienced cost savings as a result of their Payments strategy

Has your payment strategy had a quantifiable impact on your Of merchants who have experienced cost savings, what level of cost savings over the past year? annual cost savings has your payment strategy achieved over the past year?

Source: The impact of the payment function today (SafeCharge | Edgard Dunn and Company) Merchants continue to recognise the value of payments as a key component in growing their revenues.

Has your payment strategy had a positive Of merchants who have experienced positive impacts on their quantifiable impact on your revenue over the past year? revenue, what impact has your payment strategy had on your revenue, over the past year?

Source: The impact of the payment function today (SafeCharge | Edgard Dunn and Company) The 5 components of an optimised payment strategy 1 Catering to your target geographies Convert more with localisation

Localised pages

Should Automatically detects the customers current geolocation and display:

▪ Language ▪ Currency ▪ Available local payment options ▪ Unique UX per market where possible 2 More payment options equals more sales Why are online shoppers gravitating to other payment types?

• Different regions, verticals, environments, and circumstances affect their choices • A significant portion of consumers do not have credit or debit cards • Some live in countries where specific local methods are more popular than credit cards • Others don’t want to increase credit card balances • Many consumers have security concerns about using the credit or debit card online

During this year, alternative payment methods are expected to account for nearly 55% of global e-commerce transactions.

A lack of flexible and secure methods results in enormous shopping cart abandonment levels. How merchants benefit from the right payment mix

• Boosts conversions • The combination of methods is a known driver for increasing conversion rates • Increases cart value • The opportunity of using more than one method for the same purchase allows the shopper to feel more at liberty to purchase more • Enriches the shoppers purchase experience How to create a dynamic, optimal payment method mix

• Look closely at the country, industry and typical device used for purchases and cater their offering accordingly, A globally uniform strategy will not succeed. • Offering the top three payment methods in a country, rather than only the top one, improves conversion rates by 30%. • Continually analyse the conversion rate and usage of each payment method and be ready to adjust • Solutions are available that provide dynamic tools that analyse a shopper’s address, device information and other data to automatically offer the payment methods most suitable for the shopper Configure your payment methods easily through the Magento 2 Admin Panel Keep up to date on payment method innovations that increase conversions

Quick user experience for returning users removing friction and increasing conversion

▪ One click save my PayPal login ▪ Quick registration ▪ No decline if account does not have a funding option set up, user is redirected to PayPal to enter a funding source and complete the payment To summarise: Give them more ways to pay! 3 Your payment partners are drivers to the success of your company Build open relationships with payment partners

• Payments increasingly requires multiple relationships

• Our research shows that 94% of merchants have more than one payment partner contract. Of these merchants, 82% have experienced an increase in the number of payment partners over the last 1-3 years – demonstrating the evolving complexity involved in payment acceptance, particularly as merchants continue to grow.

• Partner with a completely flexible agnostic platform and increase sales and customer satisfaction. How many payment partner contracts do you have? Source: The impact of the payment function today (SafeCharge | Edgard Dunn and Company) What to look for when choosing your payment partners

A “FULL STACK” PAYMENT SOLUTION SafeCharge Native Payments Engine What to look for when choosing your payment partners

UNINTERRUPTED SERVICE EVEN DURING PEAK TIMES What to look for when choosing your payment partners

SECURITY & COMPLIANCE What to look for when choosing your payment partners

SCALABILITY What to look for when choosing your payment partners

DIVERSE AND ADAPTIVE PAYMENT METHODS What to look for when choosing your payment partners

TRANSPARENCY What to look for when choosing your payment partners

QUICK AND SIMPLE INTEGRATION What to look for when choosing your payment partners

OPTIMISED TRANSACTION FEATURES What to look for when choosing your payment partners

ROBUST FRAUD PREVENTION What to look for when choosing your payment partners

POWERFUL BACK OFFICE 4 Provide a seamless, frictionless customer experience Deliver positive experiences

Have you seen a reduction in check-out abandonment rates as a result of payment user experience improvements?

Source: The impact of the payment function today (SafeCharge | Edgard Dunn and Company) Test and improve your customers payment journey

Merchants that carry-out Merchants that carry-out such payment A/B testing testing 1-5 times a month

67% 33%

Source: The impact of the payment function today (SafeCharge | Edgard Dunn and Company) Provide an omnichannel checkout solution Provide one click-payments for easy repeat checkout Drive conversion with localised payments

Localised pages

Automatically detects the customers current geolocation and displays:

▪ Language ▪ Currency ▪ Available local deposit options Recover declined transactions

SafeCharge Decline Recovery

Automatic decline recovery system is triggered upon declines to prevent abandonment.

Your customer is prompted to: ▪ Select another payment method ▪ Connect to your support team 5 Take control over your payment processes Your back office is your control center

Take control over your teams permissions

▪ Single administrator per merchant with ability to create multiple users ▪ Username and password required ▪ IP restriction ▪ User activity reports Control over your reporting

Create smart rules to automatically schedule report distribution

▪ Personal report filters saved and will be sent according to your specific ones ▪ Receive reports via email or SFTP ▪ Exportable to CSV, Excel and PDF ▪ Send to multiple emails ▪ Manage scheduled reports ▪ Manage recipients Control over your recurring payments

Recurring payment management

▪ Easily set up subscription payments for (same amount, variable amount)

▪ Flexibility to edit plans and subscriptions as per business requirements

▪ Automatic-retry to increase conversions

▪ COF information automatically updated using Account Updater tools provided by Card Schemes Control over your payment flows

Automate the matching and reconciliation of transactions across all payment providers, merchant platforms and banks

SafeCharge Reconciliation Manager Single centralised financial reporting | Significant revenue savings Risk services customised to your needs

Highly customized fraud screening profiles

Embedded solution built from the ground up

Fraud prevention experts

In depth reporting and customized reports Risk services customised to your needs

Customised and Consolidated fraud management reports

▪ Chargeback Report ▪ Fraud Transactions Report

Monitor chargebacks via reporting from: ▪ Control Panel ▪ API Risk services customised to your needs

Convert more sales with manual review

▪ Near real time alerts from various triggers ▪ Network insights ▪ Streamline your fraud operations ▪ Uncover hidden linkages between transactions and / or Payers ▪ Flexible workflow management ▪ Audit trail

Test environment for demonstration purposes only Control over your transaction routing

SafeCharge Dynamic 3D Secure 2.0 solution reports that merchants using 3DS 2.0 experience:

Using deep learning and advanced algorithms, we will enable our merchants to implement Smart Routing to 3D Secure 2.0

Dynamic 3D Secure 2.0 solution is designed for businesses to reach the 70% highest authorisation rates possible, improved customer experience and decrease in cart abandonment fewer abandonments.

We will support merchants with Dynamic 3D Secure to help their customers cleverly manage SCA (Strong Customer Authentication) exemptions and enable the safest customer experience with the highest possible 85% conversion rates. reduction in transaction time Control over your transaction routing

A smart acquiring routing tool to define, configure and update in real time an optimised mix of acquiring routes based on an advanced AI prediction engine and historical data analysis

Create routing configuration simulations | Manage routing configuration in real time Increase authorisation rates | Increase customers user experience Optimize processing cost | Improve visibility on payments data and performance

SafeCharge Smart Routing Know your customer

Converged offering of eKYC and Payments resulting in frictionless payment flow SafeCharge Identity Manager Automated customer authentication with full reporting on all the activities in the Control Panel

Expert guidance to assist merchant in every step

Single contract for all the local identification providers

Easy integration via API or our hosted solution Conclusion Your payment strategy is they KEY to an online merchant's success

Merchants want more control over their payment processes

Magento & SafeCharge, your partners for success Questions?