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Online Distribution & Digital Product Half Year Presentation- September 2016 Online Distribution & Digital Product Hub Half Year Presentation- September 2016 Disclaimer The information contained in these slides and communicated verbally to you, including the speech(es) of the presenter(s) and any materials distributed at or in connection therewith (together, the "Presentation") is confidential. Reliance upon the Presentation for the purpose of engaging in any investment activity may expose an individual to a significant risk of losing all of the property or other assets invested. If any person is in any doubt as to the contents of the Presentation, they should seek independent advice from a person who is authorized for the purposes of the Financial Services and Markets Act 2000 (“FSMA") and who specializes in advising on investments of this kind. The Presentation is being supplied to you solely for your information. The The Presentation is being distributed only to, and is directed at, authorized The Company is under no obligation to update or keep current the Presentation has been prepared by, and is the sole responsibility of persons or exempt persons within the meaning of the FSMA or any order information contained in this Presentation or to correct any inaccuracies Crossrider plc. (the "Company"). The directors of the Company have taken made thereunder or to those persons falling within the following articles of which may become apparent, and any opinions expressed in it are subject all reasonable care to ensure that the facts stated herein are true to the the Financial Services and Markets Act 2000 (Financial Promotion) Order to change without notice. Neither the Company nor any of its respective best of their knowledge, information and belief. No undertaking, 2005 (S.I. 2005 (No 1529)) (as amended) (the "Financial Promotion directors, officers, partners, employees or advisers accept any liability representation, warranty or other assurance, expressed or implied, is made Order") made pursuant to section 21(5) of the FSMA: Investment whatsoever for any loss howsoever arising from any use of this or given by or on behalf of the Company or any of its respective directors, Professionals (as defined in Article 19(5)); and High Net Worth Companies Presentation or its contents or otherwise arising in connection therewith. officers, partners, employees or advisers or any other person as to the (as defined in Article 49(2)). Persons who do not fall within either of these The contents of the Presentation have not been verified by the Company or fairness, accuracy or the completeness of the information or opinions definitions should not rely on the Presentation nor take any action based its advisers. No liability is accepted by the Company or its advisers for any contained herein and to the extent permitted by law no responsibility or upon it but should instead return it immediately to the Company. The information or opinions contained in the Presentation. liability is accepted by any of them for any such information or opinions. Presentation is exempt from the general restriction in section 21 of the Notwithstanding the aforesaid, nothing in this paragraph shall limit or FSMA relating to the communication of invitations or inducements to The Presentation contains forward-looking statements. These statements exclude liability for any representation or warranty made fraudulently. engage in investment activity on the grounds that it is made only to certain relate to the future prospects, developments and business strategies of the categories of persons. The distribution of this document in jurisdictions Company. Forward-looking statements are identified by the use of such The Presentation has not been approved by the Financial Conduct other than the United Kingdom may be restricted by law and persons into terms as "believe", "could", "envisage", "estimate", "potential", "intend", Authority and does not constitute, or form part of, an admission document, whose possession this document comes should inform themselves about "may", "plan", "will" or variations or similar expressions, or the negative listing particulars, a prospectus or a circular relating to the Company, nor and observe any such restrictions. In particular, neither the Presentation thereof. The forward looking statements contained in the Presentation are does it constitute, or form part of, any offer or invitation to sell or issue, or nor any copy of it should be distributed, directly or indirectly, by any means based on current expectations and are subject to risks and uncertainties any solicitation of any offer to purchase or subscribe for any ordinary (including electronic transmission) to any persons with addresses in the that could cause actual results to differ materially from those expressed or shares in the Company. Further, neither the Presentation nor any part of it, United States of America (or any of its territories or possessions) (together, implied by those statements. If one or more of these risks or uncertainties or the fact of its distribution, shall form the basis of, or be relied upon in the "US"), Canada, Japan, Australia or the Republic of South Africa, or to materialize, or if underlying assumptions prove incorrect, the Company's connection with, or act as any inducement to enter into any contract for the any corporation, partnership or other entity created or organized under the actual results may vary materially from those expected, estimated or ordinary shares in the Company. laws thereof. projected. Given these risks and uncertainties, certain of which are beyond the Company's control, potential investors should not place any reliance on The Presentation may not be copied, reproduced or further distributed, in The Company's ordinary shares have not been, and are not expected to forward-looking statements. These forward-looking statements speak only whole or in part, to any other person, or published, in whole or in part, for be, registered under the United States Securities Act of 1933, as amended, as at the date of the Presentation. Except as required by law, the Company any purpose without the prior written consent of the Company. (the "US Securities Act") or under the securities laws of any other undertakes no obligation to publicly release any update or revisions to the jurisdiction, and are not being offered or sold (i) directly or indirectly, within forward-looking statements contained in the Presentation to reflect any or into the US, Canada, Japan, Australia or the Republic of South Africa or change in events, conditions or circumstances on which any such (ii) to, or for the account or benefit of, any US persons or any national, statements are based after the time they are made. citizen or resident of the US, Canada, Japan, Australia or the Republic of South Africa, unless such offer or sale would qualify for an exemption from registration under the US Securities Act and/or any other applicable securities laws. 2 Half Year Presentation- September 2016 Overview . New Management Team . New Strategy . Restructuring . Organic Growth . Non-organic Growth . Financial Results . Outlook 3 Half Year Presentation- September 2016 New Management Ido Erlichman CEO . Joined Crossrider Plc in May 2016 as Group Chief Executive Officer . More than nine years’ experience in the technology sector garnered through roles in private equity, consulting and finance . Joint CEO of Visual DNA – executed turnaround and achieved EBITDA growth & geographical expansion . Senior Manager within KPMG's Transaction Services and Private Equity deal advisory practice . Author of the best seller book 'Battle of Strategies’ . CPA graduated Magna Cum Laude in Accounting and Economics from the Hebrew University and MBA, from the University of Cambridge Judge Business School Moran Laufer CFO . Appointed as Crossrider Plc Acting Chief Financial Officer in August 2016 . 8 years of experience in accounting and financial controls . 4 years as Crossrider’s Corporate controller supporting the IPO . Divisional controller at SafeCharge international . Senior Auditor at E&Y for London Stock Exchange and NASDAQ traded companies primarily focused on the technology sector . CPA & MBA Tel Aviv University 4 Half Year Presentation- September 2016 Highlights Operational Financial Strong Adjusted Cash App Distribution and Media Restructuring – realising Flow from Operations Appointment of new CEO segment results increased to $2M in annualised savings of $4.1M representing 119% $7.6M from $5.6M cash conversion of adj. EBITDA Revenue in line with expectations down by $12.1M Strong current trading in to $28.7M primarily due to a Adjusted EBITDA of $3.5M Strategic plan in place both Media and App predicted revenue decrease in line with expectations Distributions Segments in the Web apps and License segment 5 Half Year Presentation- September 2016 New Strategy . Restructuring . Organic Growth . In-organic Growth 6 Half Year Presentation- September 2016 Evolving business model …from ad-tech to an online distribution & product hub Expanding product portfolio Using distribution capabilities Online digital product distribution company Leveraging ad-tech capabilities Online Products Online Distribution Ad-tech 7 Half Year Presentation- September 2016 Change in reporting segments Old segmentation New segmentation Mobile Web App Distribution Media Web Apps and Licence Definiti App distribution App distribution Definiti Web apps Web apps Ajilion Web apps Ajilion Technology licensing 50% of Web apps 50% of Web apps Technology licensing Technology
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