The Roman Town House Dorchester Tourism Feasibility Study World Heritage 2003 © World Heritage, 2003 All photographs, maps and diagrams, unless otherwise stated are the copyright of World Heritage and may not be reproduced without permission. World Heritage 25 High West Street, Dorchester, Dorset DT1 1UW Tel: 01305 269741 Fax: 01305 268885 Email:
[email protected] www.world-heritage.org.uk ROMAN TOWN HOUSE TOURISM FEASIBILTY STUDY CONTENTS Abbreviations: DCC – Dorset County Council RTH – Roman Town House EH – English Heritage RCHM – Royal Commission on Historical Monuments 1 Executive Summary 2 Introduction 3 Brief 4 History of Site 5 Present Situation 6 Methodology 7 Location Analysis 8 Site Proposals and Options 9 Site Interpretation and Presentation 10 Site Options Appraisal 11 Management Proposals and Options 12 Education 13 Marketing Proposals and Options 14 Signing 15 Market Context 16 Study Methods and Data Sources 17 Funding Opportunities 18 Projected Visitor Numbers 19 Estimated Costs 20 Viability 21 SWOT 22 World Heritage 23 Authors 24 Acknowledgements 25 Bibliography 26 Plans, Maps etc 27 Appendices 1 Executive Summary!!!!!!!!!!! ! Within this report we have come to the following conclusions and make the following recommendations: 1. The Dorchester Roman Town House, is a unique Roman monument with a fascinating story to tell and is one worth telling well. 2. The Town House is an ideal site for the creation of an exciting and innovative visitor attraction, which would be unique on both a regional and national level. 3. With good investment, visitor figures can be expected to start at between 31,000 and 58,000 per year for an innovative presentation with good marketing, falling to around 16,000 and 22,500 per year for a basic manned attraction, in various guises.