Maggiore travels with the great music of Live Nation.

Rome, 9 April 2012 – An important commercial agreement has been signed between Maggiore, Italian leader in car rentals, and Live Nation, world leader in concert organization, with more than 20,000 shows per year and over 2,000 top international artists such as Madonna, Sting, Tiziano Ferro, Coldplay, Negramaro, Alanis Morissette and The Cranberries. “An ambitious and complex project, created on the one hand, to give sparkle to our brand”, says Vittorio Maggiore, President of the Group, “and on the other, to gratify our customers and attract new ones, through the formulation of stimulating competitions. This strategic principle stems from the company’s underlying theme “A Home is a Home", continues Maggiore, “and represents its natural extension towards the company-customer relationship, setting itself the primary goal of deepening our knowledge of the latter and building stable and lasting relationships of trust with them”. The theme of the project is "Our Home is your Home", from which a multi-competition will be created with prizes of the utmost quality, "Win the great music of Live Nation with Maggiore": Customers who rent a car or an AmicoBlu van from 4 April to 30 June 2012 for any duration and at published rates, will participate in "Instant Win", the "you win / try again" formula, in which a total of 169 prizes will be given out. Prizes consist of two tickets, valid for 2 people, for a concert of great live music in Italy (see website www.livenation.it) in the period from April to July 2012. Furthermore, on 30 April, another great competition will be launched : "Navigate and win a city car", in which you will be able to participate from "La Casa Maggiore", a sheltered area for fans, located in the vicinity of the venues where the eleven concerts of the group, Negramaro, will be held. A fantastic city car is up for grabs.