Media® JUNE 1, 2002 / VOLUME 20 / ISSUE 23 / £3.95 / EUROS 6.5
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Music Media® JUNE 1, 2002 / VOLUME 20 / ISSUE 23 / £3.95 / EUROS 6.5 THE MUCH ANTICIPATED NEW ALBUM 10-06-02 INCLUDES THE SINGLE 'HERE TO STAY' Avukr,m',L,[1] www.korntv.com wwwamymusweumpecun IMMORTam. AmericanRadioHistory.Com System Of A Down AerialscontainsThe forthcoming previously single unreleased released and July exclusive 1 Iostprophetscontent.Soldwww.systemofadown.com out AtEuropean radio now. tour. theFollowing lostprophets massive are thefakesoundofprogressnow success on tour in thethroughout UK and Europe.the US, featuredCatch on huge the new O'Neill single sportwear on"thefakesoundofprogress", MTVwww.lostprophets.com competitionEurope during running May. CreedOne Last Breath TheCommercialwww.creednet.com new single release from fromAmerica's June 17.biggest band. AmericanRadioHistory.Com TearMTVDrowning Europe Away Network Pool Priority! Incubuswww.drowningpool.comCommercialOn tour in Europe release now from with June Ozzfest 10. and own headlining shows. CommercialEuropean release festivals fromAre in JuneAugust.You 17.In? www.sonymusiceurope.cornSONY MUSIC EUROPE www.enjoyincubus.com Music Mediae JUNE 1, 2002 / VOLUME 20 / ISSUE 23 / £3.95 / EUROS 6.5 AmericanRadioHistory.Com T p nTA T_C ROCK Fpn"' THE SINGLE THE ALBUM A label owned by Poko Rekords Oy 71e um!010111, e -e- Number 1in Finland for 4 weeks Number 1in Finland Certified gold Certified gold, soon to become platinum Poko Rekords Oy, P.O. Box 483, FIN -33101 Tampere, Finland I Tel: +358 3 2136 800 I Fax: +358 3 2133 732 I Email: [email protected] I Website: www.poko.fi I www.pariskills.com Two rriot girls and a boy present: Album A label owned by Poko Rekords Oy \member of 7lit' EMI Cji0//p "..rriot" AmericanRadioHistory.Com UPFRONT Rock'snolonger by Emmanuel Legrand, Music & Media editor -in -chief Welcome to Music & Media's firstspecial inahard place issue of the year-an issue that should rock The fact that Ozzy your socks off. Guitars are back- Osbourne is currently the and they'reheavy! hottest celebrity on the New bands take on the charts-and they planet isas good a have an attitude! barometer as anyof Almost a year ago M&M monitored the rise and rise of nu - rock's currency in 2002. metal and wonderedifEurope was Adam Howorth looks at ready for this US -based genre and if the wave of raw, loud and uncompromising how a vibrant collection music coming from the other side of the of new bands-first from Atlantic could also storm Europe. One year down the road, nu -metal the US and now from has made strong inroads in both sales Europe-hasre-estab- charts and, more surprisingly, at radio. These bands are part of Europe's music lished rock as a major environment-although the unlikely win- musical force. ner of the pack turns out to be Canadian band Nickelback (whose first European '90s gave us grunge. Ten tour at the beginning of the year was Tileyears later nu -metal picked endorsed by Music & Media). up the baton, and now acts Ifnu -metal takesitsrootsin the such as The Hives (Poptones/ grunge movement and is not everyone's BurningHeart),Strokes cup of tea (M&M's music editor Adam (Rough Trade/BMG) and Virgin's Howorth calls them the "Kiss/ Twisted BlackRebelMotorcycleClub Sister/Ozzy for a new generation"), what (BRMC) have given the hoary we have also witnessed over the past beast a more credible if still slight- year or so is the return to a more tradi- ly retro sheen. tional rock leaning with the Strokes, the Inspired by such terminally hip Hives and Black Rebel Motorcycle Club. luminaries as the Stones, These new bands are the heirs of Ramones,andStooges,these lggy, the Ramones and the Stones (circa garage acts are spearheading aMonsters of Rock: (clockwise from top left): Linkin Park, The 1965-69).They bring back a sense of new wave of punk rock upstartsHives, Rage Against The Machine, Ozzy Osbourne, Nickelback. urgency, simplicity and credibility to a not a million miles from the origi- genre that many thought was as dead as nal New Wave, albeit with a betterHellacopters are really drawingthe media didn't support young Kurt Cobain or Sid Vicious. haircut and a self -referential wink from the '60s and '70s and tapping developing bands as willingly as Inthis bumper issue (which also in its eye. into the culture of '70s rock. A lot ofwe are seeing now," says Borchard. includes aCDfullof tracks that are What appeared as an alterna-people who buy these records Lucy Avery, international mar- bound to become radio hits for the sum- tive movement simply happens toweren't around so it's new, freshketing director at Virgin Records, mer), Adam Howorth looks at the resur- be a major trend shaping the soundand exciting [for them]. They're is another executive to feel rock's gence of rock as a mainstream genre, of the beginning of this century. making it exciting for a new gener- timehascomeoncemore. coming after years of popand R&B dom- Last year also saw the surge ofation." "Absolutely," she quips,"we've ination.We have also asked some US nu -metal acts in Europe, with Julie Borchard, senior VP mar - experienced it with the US reper- European broadcasters how they view toire-BRMC and Vex Red to a the evolution of the genre and how it fits "This is an exciting time for degree, and At The Drive In and with their playlists. Amen were leading the rock charge M&M's correspondents throughout rock artists and rock music of from America before that. The pen- Europe report on the state of the rock dulum has swung back-it's cycli- scene in their respective countries and all types again in Europe." cal-and people want to get sweaty profile some of the hot local new acts and dirty again." rocking the boat. Julie Borchard, senior VP marketing, Our man in New York, Frank Saxe, New generation gives us a broad overview of the state of Sony Music Europe The feeling is shared by radio pro- rock radio in the USA and we analyse grammers, whose role has been the differences between the top tracks bands such as Linkin Park (Warner keting at Sony Music Europe, crucial in exposing the new gener- played by radio on both sides of the Bros.), P.O.D. (Atlantic), System Of agrees: "This is an exciting time for ation of acts. Alex Jones-Donelly, ocean in 2001. (Our regular news cover- A Down (American/ Columbia),rock artists and rock music of all editor of music policy at BBC age and charts appear at the back of Puddle of Mudd (Geffen), Papa types again in Europe. The scene is public CHR station Radio 1 in the the magazine). Roach (Dreamworks) and Staindas vibrant as ever, with a wide UK, reiterates Avery's point. "It's Overall, what this issue pictures is a (Flip/ Elektra) making inroads inspectrum of rock artists enjoying cyclical and a case of each genera- vibrant scene and an increasing accep- the European charts. record company-and now and tion finding its own form of expres- tance for the genre. Itis a very healthy again-media support." sion and music makers looking at situation because these acts can com- Exciting resurgence Radio and record company exec- what's around and thinking 'how mand audience fidelity and bring back "Rock's going through a massiveutives interviewed by Music & can we be different?' It's not neces- the excitement that has eluded the resurgence-it's definitely excitingMedia view this resurgence as asarily a plan, it's when music mak- industrysincemanufacturedpop a lot of very young kids who arecyclical trend. Rock had neverers hear bands that have turned became so dominant. now buying these records from day totally disappeared-it's only that them on." Rock is back-and it's cool. one," says Dante Bonutto, whoit did not have the exposure and PaulJackson,programme works as a rock consultant forthe proper talent to make it blos-director of rock formatted radio Music & Media values its readers' opinions Universal Music International insom again into the mainstream.station Virgin Radio in the UK You can e-mail the editor -in -chief at London. "The Strokes, Hives and "The music never went away, but continued on page 6 [email protected] MUSIC & MEDIA JUNE 1, 2002 AmericanRadioHistory.Com continued from page 5 interesting," says Uren. "The whole ofcurrent priorities at Sony include theexample. "We all get stuck in fash- believes the current movement hasthe world is throwing up rock bandsforthcoming Korn and Oasis albums, ion-it's always about 'the latest been growing for some time. "I thinkof good quality-this is not a region- as well as Creed, System of A Down,thing' and, in that, we are missing the this has been building more so inalised phenomenon. What comes out Incubus, Lostprophets, and Hundredpoint, which is the music. But kids mainland Europe for a few years," he of America and international will be Reasons. "As the record company, weare smarter than we think." says. "And it has really found an iden-different-yet they all have the poten- direct our resources to the traditional tity as rock becomes less alternativetial to sell." avenues-video, press, radio, retail-Longevity and grows into the mainstream. I see Oneslightlydissentingvoice hoping to create a favourable environ- Then the question is-how long is this bands like the Hives, Strokes, The comes from Marcus Ehresman, senior ment for our artists. When trend going to last? The last Vines, as all being very refreshingEuropean marketing manager atwe do our jobs right, rock major rock wave-grunge- and different from anything else inBMG, who does not agree with thebands are more likely to survived from the early '90s the past few years-they have annotion of a new rock wave.