Bowthorpe Main Centre, Norwich, Nr5 9Ha (Nr 5 9Ha)

Customer Profile Report for NORKIE, NORWICH (Punch Outlet Number: 440015) BOWTHORPE MAIN CENTRE, NORWICH, NR5 9HA (NR 5 9HA)

Age Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime 0-15 1,309 6,489 19,328 37,583 20,854 116 99 93 90 93 16-17 117 779 2,230 4,409 2,462 84 96 86 85 89 18-24 734 7,912 17,541 27,776 17,632 135 250 175 138 164 25-34 1,072 4,569 15,805 34,505 16,369 131 96 104 114 101 35-44 783 3,743 12,797 27,292 13,793 103 84 91 97 91 45-54 718 3,666 13,075 28,124 14,447 84 74 83 89 86 55-64 599 2,877 10,459 22,025 11,515 88 73 83 88 86 65+ 673 4,910 19,771 40,622 21,829 62 78 99 101 102 Population estimate 2015 6,005 34,945 111,006 222,336 118,901 100 100 100 100 100

Ethnicity - Census 2011 Count: %: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime White 5,108 28,483 96,317 196,325 104,035 86% 88% 92% 93% 92% Mixed / Multiple Ethnic Groups 98 655 2,093 3,849 2,036 2% 2% 2% 2% 2% Asian / Asian British 371 2,126 4,307 7,064 4,343 6% 7% 4% 3% 4% Black / African / Caribbean / Black British 143 676 1,502 2,508 1,440 2% 2% 1% 1% 1% Other Ethnic Group 226 540 981 1,499 982 4% 2% 1% 1% 1% All People (Ethnic Group) 5,946 32,480 105,200 211,245 112,836 100 100 100 100 100

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime A City Prosperity (18+) 0 0 820 1,709 639 0 0 23 23 17 B Prestige Positions (18+) 10 229 4,512 6,711 4,597 3 14 73 53 69 C Country Living (18+) 0 279 1,080 3,523 2,655 0 17 18 29 42 D Rural Reality (18+) 0 179 1,620 4,077 2,774 0 11 28 34 44 E Senior Security (18+) 135 2,470 11,012 24,592 13,091 36 131 160 173 177 F Suburban Stability (18+) 280 2,473 5,601 11,513 6,226 100 175 108 108 112 G Domestic Success (18+) 0 463 5,052 12,457 6,123 0 24 71 85 80 H Aspiring Homemakers (18+) 1,491 3,389 9,831 18,258 10,246 358 161 128 115 124 I Family Basics (18+) 1,116 5,530 9,730 14,976 10,412 338 331 159 119 159 J Transient Renters (18+) 338 1,314 3,822 9,804 3,860 128 98 78 97 74 K Municipal Challenge (18+) 93 915 4,931 10,209 4,362 35 67 99 99 82 L Vintage Value (18+) 501 2,411 6,916 14,299 7,394 174 165 130 130 129 M Modest Traditions (18+) 504 1,275 2,291 4,880 2,550 232 116 57 59 59 N Urban Cohesion (18+) 0 0 4,747 11,044 3,988 0 0 107 121 84 O Rental Hubs (18+) 111 2,247 12,718 26,564 11,886 31 126 195 197 170 Adults 18+ estimate 2015 4,579 23,174 84,683 174,616 90,803 100 100 100 100 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Mosaic UK Map and Data: NORKIE, NORWICH (440015)

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 0.5 Miles Miles A City Prosperity (18+) 0 0 B Prestige Positions (18+) 10 3 C Country Living (18+) 0 0 D Rural Reality (18+) 0 0 E Senior Security (18+) 135 36 F Suburban Stability (18+) 280 100 G Domestic Success (18+) 0 0 H Aspiring Homemakers (18+) 1,491 358 I Family Basics (18+) 1,116 338 J Transient Renters (18+) 338 128 K Municipal Challenge (18+) 93 35 L Vintage Value (18+) 501 174 M Modest Traditions (18+) 504 232 N Urban Cohesion (18+) 0 0 O Rental Hubs (18+) 111 31 Adults 18+ estimate 2015 4,579 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Occasions Map and Data: NORKIE, NORWICH (440015)

Occasions Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime 01 Mine's a Pint 323 1,849 6,536 13,133 6,776 74 89 95 95 93 02 Early Doors 409 1,701 5,298 10,566 5,768 112 98 92 91 95 03 Everyday is Friday 412 1,767 5,514 11,622 5,857 133 120 112 118 113 04 Weekend Millionaires 678 2,863 8,071 15,404 8,534 151 134 114 108 114 05 Out On The Town 508 2,446 8,331 17,585 8,554 118 119 122 128 119 06 Business and Pleasure 176 797 2,834 5,887 2,937 79 75 80 83 79 07 Sporting Pints 550 2,538 7,775 15,816 7,813 115 112 103 104 98 08 Student Social 145 1,042 4,557 7,121 4,558 72 109 143 111 135 09 Leisurely Lunch 343 1,755 6,196 12,291 6,600 81 87 92 91 93 10 Wining and Dining 370 1,758 6,732 13,645 7,314 77 77 88 89 91 11 Household Outing 448 1,999 5,356 11,057 5,769 117 110 88 91 90 12 Midweek Meal Deal 239 1,402 3,801 7,096 4,043 111 137 112 104 113 13 Date Night 221 1,056 4,934 10,880 5,452 65 65 91 100 95 14 Birthday Treat 272 1,273 4,515 9,310 4,886 79 78 83 85 85 15 Pre Show Meal 103 465 1,869 4,013 1,950 87 83 100 107 99 Number of Occasions 5,197 24,711 82,319 165,426 86,811 100 100 100 100 100

Competition Type Summary Table 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 Reporting Category Miles Miles Miles Miles Café / Wine Bar 0 0 1 27 Circuit Bar 0 1 13 56 Community Local 1 4 21 67 Dry Led 1 1 11 29 Branded Food Pub 0 1 3 8 Rural 0 1 2 2 Other 5 11 50 232 Total 7 19 101 421

Competition Type Summary Table 0 - 0.5 Reporting Category Miles Café / Wine Bar 0 Circuit Bar 0 Community Local 1 Dry Led 1 Branded Food Pub 0 Rural 0 Other 5 Total 7

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance

Distance Rank Pub name Address Owner Postcode Category (Miles)

N/A NORKIE, NORWICH BOWTHORPE MAIN CENTRE, NORWICH, NR5 9HA Punch Taverns NR 5 9HA Punch Taverns 0.00 1 Norkie Wendene, Bowthorpe, Norwich Punch Pub Company NR 5 9HA Community Local 0.00 2 Chapelbreak Social Club Harpsfield, Norwich Independent Free NR 5 9LG Other 0.17 3 Castle Carvery 26 Jarrold Way, Bowthorpe, Norwich Independent Free NR 5 9JD Other 0.34 4 Clock Tower 26 Bowthorpe Employment Area, Bowthorpe, Norwich Unknown NR 5 9JD Dry Led 0.34 5 Brook Hotel 2 Bowthorpe Employment Area, Norwich Independent Free NR 5 9JB Other 0.37 6 Namco Funscape 10 Bowthorpe Employment Area, Norwich Namco Group NR 5 9JB Other 0.37 7 Norfolk Football Development Centre Clover Hill Road, Norwich Independent Free NR 5 9ED Other 0.38 8 Barley Court Jerningham Road, Norwich Independent Free NR 5 0RE Circuit Bar 0.65 9 Freed Man 112 St Mildreds Road, Norwich Wellington NR 5 8RS Community Local 0.66 10 Cherry Tree Dereham Road, Norwich Marston's NR 5 8TD Branded Food 0.84 11 Crown 79 Norwich Road, Costessey, Norwich Enterprise Inns NR 5 0EU Community Local 1.01 12 Marlpit Hellesdon Road, Norwich Enterprise Inns NR 6 5EE Community Local 1.33 13 North Earlham Community Club 76a Cadge Road, Norwich Independent Free NR 5 8DG Other 1.35 14 Norwich Golf Centre Long Lane, Bawburgh, Norwich Independent Free NR 9 3LX Other 1.39 15 Bawburgh Village Hall Stocks Hill, Bawburgh, Norwich Independent Free NR 9 3LL Other 1.40 16 Kings Head 36 Harts Lane, Bawburgh, Norwich Independent Free NR 9 3LS Rural Character 1.44 17 University Of East Anglia Students Union Earlham Road, Norwich Independent Free NR 4 7TJ Other 1.46 18 Sainsbury Centre Earlham Road, Norwich Independent Free NR 4 7TJ Other 1.46 19 Hive University Plain, Norwich Independent Free NR 4 7TR Other 1.46 20 Harte Of Costessy Townhouse Road, Costessey, Norwich Independent Free NR 8 5BS Community Local 1.50 21 West End Cue Club 20 West End, Costessey, Norwich Independent Free NR 8 5AG Other 1.51 22 May & Baker Social Club Hellesdon Road, Norwich Independent Free NR 6 5EJ Other 1.54 23 Glen Lodge Marlingford Road, Bawburgh, Norwich Independent Free NR 9 3LU Other 1.55 24 Cotessey Park Golf Centre Parklands, Costessey, Norwich Independent Free NR 8 5AL Other 1.63 25 Fiveways Gipsy Lane, Norwich Enterprise Inns NR 5 8AX Circuit Bar 1.68 26 Gate House 391 Dereham Road, Norwich Independent Free NR 5 8QJ Rural Character 1.69 27 Showground Dereham Road, New Costessey, Norwich Whitbread NR 5 0TP Branded Food 1.69 28 Bush 55 The Street, Costessey, Norwich Independent Free NR 8 5DD Community Local 1.70 29 Arrandale Lodge 431 Earlham Road, Norwich Independent Free NR 4 7HL Other 1.79 30 Village Inn 33-43 School Lane, Little Melton, Norwich Mitchells & Butlers NR 9 3AD Branded Food 1.81