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Montana's Longest Drive Logo Montana Tech Library Digital Commons @ Montana Tech Graduate Theses & Non-Theses Student Scholarship Spring 2019 MONTANA’S LONGEST DRIVE: USING A TECHNICAL COMMUNICATION SKILLSET TO DESIGN, DEVELOP, AND PROMOTE GOLF IN MONTANA Sean Ryan Follow this and additional works at: https://digitalcommons.mtech.edu/grad_rsch Part of the Communication Commons MONTANA’S LONGEST DRIVE: USING A TECHNICAL COMMUNICATION SKILLSET TO DESIGN, DEVELOP, AND PROMOTE GOLF IN MONTANA by Sean Ryan A project submitted in partial fulfillment of the requirements for the degree of Master of Science in Technical Communication Montana Technological University 2019 ii Abstract The purpose of the Montana’s Longest Drive project was to apply the core competencies of Technical Communication and those skills to design, develop, and promote golf in Montana. This project demonstrated a mastery of the Technical Communication program outcomes of Writing & Speaking, Visual Design, Solution Design, Organizational Design, Project Development & Execution, Content Development, and Advocacy for the purpose of gaining access to play all of the golf courses, promoting the project, and fostering the relationships between golfers in Montana and the courses they call home. Keywords: Golf, Travel, Montana’s Longest Drive, Montana, Public Relations, Digitally Focused Campaign, Social Media, Blog iii Dedication I wish to thank my family and friends for their support as I took this dream and made it into a reality. This project and the summer of 2018 was only made possible because of my family and friends all across Montana who helped me do something truly extraordinary and share it with so many others. A special thank you goes to my mom and dad who helped every way they could to send their son on an 87-day and 8,507-mile adventure. iv Acknowledgements As there are a great many people involved in the planning and execution of this project I would like to acknowledge and thank them My graduate committee, consisting of Dr. Chad Okrusch (chair), Dr. Glen Southergill, Dr. Michael Masters, and Jon Wick have been active in encouraging me, following my progress, and always available for advice and inspiration. Second, the numerous golf professionals, course managers, and golfers who answered my letter, reached out to assist with this project, hosted me for a round, and made this dream into a reality. Third, the friends that I made while on all the courses across Montana who offered to take me in for a night, reinvigorated me with the energy and desire to keep on schedule, and made 87-days on the road feel like home. Lastly, the sportswriters, broadcasters, and media members who helped share the story of Montana’s Longest Drive with people all over the world through articles, news stories, and interviews all along the way. v Table of Contents ABSTRACT ............................................................................................................................................. II ACKNOWLEDGEMENTS ........................................................................................................................ IV LIST OF FIGURES .................................................................................................................................... X LIST OF TABLES ..................................................................................................................................... XI 1. INTRODUCTION ................................................................................................................................. 1 2. PROJECT OBJECTIVES .......................................................................................................................... 2 2.1. Project Objectives ............................................................................................................... 2 3. COMMUNICATION AND PUBLIC RELATIONS METHODS .............................................................................. 5 3.1. Logo Design ........................................................................................................................ 5 3.2. Planning ............................................................................................................................. 7 3.3. Query Letter ....................................................................................................................... 9 3.4. Website ............................................................................................................................ 12 3.5. Social Media ..................................................................................................................... 14 3.5.1. Facebook ........................................................................................................................................... 15 3.5.2. Twitter .............................................................................................................................................. 15 3.5.3. Instagram .......................................................................................................................................... 19 3.6. Media Packet ................................................................................................................... 21 4. RESULTS ......................................................................................................................................... 21 5. REFERENCES ................................................................................................................................... 27 6. APPENDIX A: TRAVEL ITINERARY ......................................................................................................... 30 7. APPENDIX B: MEDIA PACKET ............................................................................................................. 37 8. APPENDIX C: PUBLISHED STORIES FROM MONTANA’S LONGEST DRIVE ...................................................... 38 8.1. Hickory Swing ................................................................................................................... 38 8.2. Meadow Lark Country Club .............................................................................................. 40 vi 8.3. Anaconda Hills .................................................................................................................. 42 8.4. Fairfield ............................................................................................................................ 44 8.5. Choteau Country Club ...................................................................................................... 45 8.6. Pondera Golf Club ............................................................................................................ 46 8.7. Marias Valley ................................................................................................................... 48 8.8. Marian Hills ...................................................................................................................... 49 8.9. Sunnyside Country Club .................................................................................................... 50 8.10. Airport Golf Club ............................................................................................................... 53 8.11. Scobey Golf Course ........................................................................................................... 56 8.12. Plentywood Golf Club ....................................................................................................... 58 8.13. Sidney Country Club ......................................................................................................... 61 8.14. Signal Point Golf Club ....................................................................................................... 63 8.15. Judith Shadows Golf Course ............................................................................................. 65 8.16. Pine Meadows Golf Course .............................................................................................. 66 8.17. Cottonwood Country Club ................................................................................................ 69 8.18. Lakeview Country Club ..................................................................................................... 71 8.19. Town & Country Club ....................................................................................................... 73 8.20. Rolling Hills Golf Course ................................................................................................... 75 8.21. Ponderosa Butte Golf Course ........................................................................................... 77 8.22. Forsyth Country Club ........................................................................................................ 80 8.23. Briarwood Golf Club ......................................................................................................... 81 8.24. Exchange City Par 3 .......................................................................................................... 83 8.25. Yellowstone Country Club ................................................................................................ 85 8.26. Hilands Golf Club .............................................................................................................. 88 8.27. Lake Hills Golf Course ......................................................................................................
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