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Proceedings of the Global Conference on Business, Hospitality, and Tourism Research: Volume 1 Global Conference on Business, Hospitality, and Tourism Research (GLOSEARCH 2018) CONFERENCE PROCEEDINGS OCTOBER 2-5, 2018 Ho Chi Minh City, Vietnam Co-Editors: Dr. Cihan Cobanoglu Dr. Le Minh Thanh Dr. Abdulkadir Corbaci ISSN: 2641-5046 Authors are fully responsible for corrections of any typographical, technical and content errors. GLOSEARCH Conference Proceedings are not copyrighted. University of South Florida-- M3 Center Publishing Preface , , ﺴﮭﻟ ﻮ ً ﻻھﺎٔ ,Chào mừng, Welcome, Hoşgeldiniz, Willkommen, Bienvenue, Добро пожаловать to the Global ךהבא ו בר ,Bienvenido, Καλώς Ορίσατε, Benvenuto, , , ยนิ ดีตอ้ นรับ Conference on Business, Hospitality and Tourism Research (GLOSEARCH) here at the Hoa Sen University, Ho Chi Minh City, Vietnam. Hoa Sen University, University of South Florida Sarasota- Manatee, and The Association of North America Higher Education International (ANAHEI) are very honored and excited to host GLOSEARCH 2018. This is the 17th conference that ANAHEI is organizing. GLOSEARCH received more than 200 abstracts/papers for the conference from 242 authors from 32 countries. Ninety-five of these presentations are accepted to be presented at GLOSEARCH 2018. GLOSEARCH is a truly an interdisciplinary and global conference as we will host 170+ participants from 23 countries and from different fields of studies. We would like to thank each author for submitting their research papers to GLOSEARCH 2018. As GLOSEARCH 2018 was a peer-reviewed, double blind conference, we would like to thank each and every reviewer who ensured that the paper review process was a high quality and smooth. We also would like to thank the awards committee for their hard work in selecting the recipients of this year’s award winners. We would like to thank Hoa Sen University for hosting GLOSEARCH 2018. Without their support, this conference would have not been possible. We would like to thank our Sponsors for making this Conference possible: University of South Florida Sarasota-Manatee, Smith Travel Research, New World Saigon Hotel, Hotel Continental Saigon, Samsung Vina Electronics, and International Hospitality Management School Vatel - Vatel Việt Nam. Also, we would like to extend our gratitude to our keynote speakers: Dr. Sheryl F. Kline, Dr. Fawn T. Ngo, Dr. Paul A. Phillips, Dr. Hanqin Qiu, Dr. Jason D. Shaw, Dr. Mariana Sigala, Mr. Bui Xuan Phong, and Mr. George Ubbelohde, and invited speakers Dr. AJ Aluri, Dr. Basak Denizci Guillet, Dr. Pearl Lin, and Dr. Tingting Zhang. We would like to also thank Dr. Faizan Ali and Dr. S. Mostafa Rasoolimanesh for conducting research academy. We extend our gratitude also to our ANAHEI Conference Director, Mr. Muhittin Cavusoglu, MS, CHE, for his great contributions to the success of the GLOSEARCH Conference. We also thank Scientific Relations Coordinator, Ms. Luana Nanu, and Media Manager, Emre Corbaci. Moreover, we sincerely express our appreciation to all lecturers, supporting staff and students in the Hoa Sen University who have volunteered their time to make this Conference a success. We also thank all other volunteers. Co-Editors, • Dr. Cihan Cobanoglu, President, Association of North America Higher Education International, Florida, USA • Dr. Le Minh Thanh, Vice Dean, Hoa Sen University, Vietnam • Dr. Abdulkadir Corbaci, Assistant Professor, Adiyaman Universiy, Turkey https://digitalcommons.usf.edu/anaheipublishing/vol8/iss2018/1 DOI: 10.5038/2641-5046-v1 Cobanoglu et al.: Proceedings of the Global Conference on Business, Hospitality, and Tourism Research: Volume 1 Chair & Scientific Committee Conference Co-Chairs • Dr. Vu Tuong Thuy, Vice President, Hoa Sen University, Vietnam • Dr. Le Minh Thanh, Vice Dean, Hoa Sen University, Vietnam • Dr. Cihan Cobanoglu, President, Association of North America Higher Education International, Florida, USA • Dr. Patrick J. Moreo, Dean, University of South Florida Sarasota-Manatee, Florida, USA • Dr. S. Mostafa Rasoolimanesh, Senior Lecturer, Taylor’s University, Malaysia • Dr. Jay Schrock, Dean Emeritus, University of South Florida Sarasota-Manatee, Florida, USA • Dr. Yen-Soon Kim, Associate Professor, University of Nevada, Las Vegas, USA Research Academy Chair • Dr. Faizan Ali, Assistant Professor, University of South Florida Sarasota-Manatee Assistant Editor of the Proceedings & International Director of Conferences and Events: • Cavusoglu, Muhittin, CHE, M.S., College of Education, University of South Florida, USA Scientific and Paper Review Committee: • Abang Ali, Dayang Haszelinna, Lecturer, University Malaysia • Araujo, Joaquim Filipe, Associate Professor, University of Minho, Sarawak, Malaysia Portugal • Abdul Talib, Muzalwana, Lecturer, University of Malaya, • Artemov, Georgy, Lecturer, University of Melbourne, Australia Malaysia • Awang Marikan, Dayang Affizzah, Senior Reader, Universiti • Abrantes, Jose Luis, Professor, Polytechnic Institute of Viseu, Malasia Sarawak, Malaysia Portugal • Aydin, Sule, Professor, Nevşehir Hacı Bektaş Veli University • Abrate, Graziano, Assistant Professor, University of Piemonte • Ayoun, Baker, Associate Professor, Auburn University, United Orientale, Italy States • Abudy, Menachem, Associate Professor, Bar-Ilan University, • Bahari-Kashani, Hamid, Professor, Western Oregon University, Israel United States • Adebayo, Rufus, Lecturer, Durban University of Technology, • Balasubramanian, Kandappan, Assistant Professor, Taylor’s South Africa Univeristy Lakeside Campus, Malaysia • Afgan, Nouman, Associate Professor, Preston University, Pakistan • Bani Ahmad, Audeh, Associate Professor, Al Albyt University, • Afonso, Carlos, Professor, University of Algarve, Portugal Jordan • Agiomirgianakis, George, Professor, Hellenic Open University, • Barisic, Ivana, Assistant Professor, University of Zagreb, Croatia Greece • Barrera Moreno, Jorge Enrique, Associate Professor, Universidad • Aguayo-Tellez, Ernesto, Professor, Universidad Autonoma de del Cauca, Colombia Nuevo Leon, Mexico • Bergoeing Vela, Raphael, Professor, Universidad de Chile, Chile • Ahmad Nordin, Nordiana, Lecturer, Universiti Malaysia Sarawak, • Berti, Alessandro, Associate Professor, Urbino University Carlo Malaysia Bo, Italy • Ahmed, Faisal, Associate Professor, FORE School of • Bianchi, Piervito, Assistant Professor, University of Foggia, Italy Management, India • Bizzarri, Carmen, Associate Professor, European University of • Aksoy, Huseyin, Lecturer, Gaziosmanpasa University, Turkey Rome, Italy • Aleksic, Ana, Assistant Professor, University of Zagreb, Croatia • Bogdanovic, Mario, Assistant Professor, University of Split, • Ali, Mohd Helmi, Senior Lecturer, Universiti Kebangsaan Croatia Malaysia, Malaysia • Bonn, Mark, Professor, Florida State University, United States • Altuzarra, Alfredo, Associate Professor, University of Zaragozza, • Bono, Filippa, Lecturer, University of Palermo, Italy Spain • Bosetti, Luisa, Assistant Professor, University of Brescia, Italy • Aluri, Ajay, Assistant Professor, West Virginia Univerity , United • Boukas, Nikolaos, Associate Professor, European University States Cyprus, Cyprus • Aman, Aini, Associate Professor, Universiti Kebangsaan Malaysia, • Boyland, Jane, Associate Professor, Johnson and Wales Malaysia University, United States • Amaro, Suzanne, Professor, Polytechnic Institute of Viseu, • Bozkurt, Alper, Assistant Professor, Adana Science and Portugal Technology University, Turkey • Amoretti, Guido Franco, Professor, University of Genoa, Italy • Bui Duc Sinh, Lecturer, Hoa Sen University, Vietnam • Anderson, Verl, Professor, Dixie State University, United States • Brantley, Jazmine, Assistant Professor, University of the • Angiola, Nunzio, Professor, University of Foggia, Italy Southwest, United States University of South Florida-- M3 Center Publishing • Capriello, Antonella, Associate Professor, University of Piemonte • Dumicic, Ksenija, Professor, University of Zagreb, Croatia Orientale, Italy • Dundar Arikan, Alev, Assistant Professor, Anadolu University, • Carosi, Andrea, Assistant Professor, University of Sassari, Italy Turkey • Carrasco, Paulo, Associate Professor, Universidade do Algarve, • Ertugan, Ahmet, Assistant Professor, Near East University, Cyprus Portugal • Eyupoglu, Serife Zihni, Professor, Near East University, Cyprus • Catalina-Lucia, Cocianu, Professor, Bucharest Uniersity of • Faggioni, Francesca, Assistant Professor, Roma Tre University, Economic Studies, Romania Italy • Cavrak, Vladimir, Professor, University of Zagreb, Croatia • Faiola, Norman, Professor, NF Associates, United States • Cavuta, Giacomo, Associate Professor, Universita degli Studi “G. • Falgueras-Sorauren, Ignacio, Lecturer, Univresidad de Malaga, d’Annunzio” Chieti – Pescara, Italy Spain • Cecchi, Claudio, Professor, Sapienza University of Rome, Italy • Fanelli, Rosa Maria, Assistant Professor, Universita degli Studi del • Cetin, Gurel, Associate Professor, Istanbul University, Turkey Molise, Italy • Cetinkaya, Ali Sukru, Associate Professor, Selcuk University, • Faraudello, Alessandra, Assistant Professor, Universita del Turkey Piemonte Orientale, Italy • Chan, Joanne Sow Hup, Associate Professor, University of • Fassari, Letteria Grazia, Associate Professor, University of Rome, Mmacau, Macau Italy • Chen, Chih-Hsiang, Associate Professor, Peking University, China • Fernandez Pascual, Rosaura, Associate Professor, University of • Chen, Joyce, Associate Professor, National Kaohsiung University Granada, Spain of Hospitality and Tourism, Taiwan • Ferreira-Lopes, Alexandra, Assistant Professor, Instituto • Chen, Po -ju, Associate
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