AD PATRONOS_ING.indd 6 29/9/08 13:09:29 AD PATRONOS_ING.indd 7 29/9/08 13:09:30 BUSINESS CASES THE SPECIALISTERNE CASE Managing difference as a competitive advantage Thorkil Sonne founded SpecialiSTerne (“THE SPECIALISTS”, IN DANISH) IN 2001. HE PRESENTLY EMPLOYS MORE THAN 50 CONSULTANTS, ALL OF THEM WITH SOME VARIATION OF ASPERGER SYNDROME AND AUTISM, SPECIALISTS IN AREAS SUCH AS SOFTWARE TESTING OR DATA AND FUNCTIONALITY VALIDATION.
[email protected] Javier Busquets is presently a professor and head of ESADE´s Information Systems Department. His specialization is the manager’s role in technology innovation processes and information systems strategy. In 2007 he received the IBM Faculty Award for Innovation in Banking Services. Two years consecutively, in 2006 and 2007, he received the award from the North American Case Research Association (NACRA) for the best case outside of the US and Canada. He has publications in Communications of ACM, the Journal of Information 220x140_ESADE_oct08 3/10/08 13:38 P�gina 1 Technology, Innovations and Decision Support C M Y CM MY CY CMY K Systems and has participated in and organized JAVIER BUSQUETS JAVIER several international conferences. Ningún sentido escapa a nuestra comunicación En Sono creamos comunicación integral, porque para nosotros la comunicación significa convertir en realidad las ideas de nuestros clientes.
[email protected] n November 1999, Sonne they find it difficult to work in Jonathan Wareham is associate professor of Information Systems at ESADE (Ramon Llull met with his youngest son’s teams. However, nowhere did I University). His field of research focuses on the psychologist, who confirmed find what they can do”.