CONTACT September 2- 4, 2015 www.kshop.org KINTEX T. +82-31-995-8072 E. [email protected] e-Sang Networks T. +82-2-3397-0926 E. [email protected] Omni-Channel Exhibition & Conference featuring offline, online and mobile shops
Offline Store
Internet
Electronic Tag Event Outline
Title K Shop 2015
Date September 2-4, 2015 TV Shopping Online Mall Venue Hall 2, KINTEX 1
Item Shop Design, Shop Technology
Organizer KINTEX, e-Sang Networks
Terminal SNS
Everything you need for offline, online and mobile shops! Korea’s only exhibition & conference specialized in retail store marketing, K Shop 2015!
Catalog Shopping Mobile Shop Celebrating its 3rd anniversary this year, K Shop 2015 is Korea’s only
Kiosk event featuring the latest designs and technology for retail shops. K Shop attendance includes retail industry professionals, Omni-Channel shop owners and entrepreneurs. Omni-Channel Retailing is the evolution of multi-channel retailing, concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, Introduce your excellent retail shop solutions to verified retail direct mail, catalog and so on. To use all channels simultaneously, retailers using an omni-channel approach will track customers industry buyers and gain opportunities to expand your business. across all channels, not just one or two 02 03 Shop Design Shop Technology
Interior i-Retail Shop interior, furniture, Retail solutions, payment, customer lighting, décor, landscaping management, location-based services, electronic tags, digital coupons & Store Equipment stamps, e-shopping mall production, Shop fittings, display cases, online & mobile advertising showcases, mirrors, display stands, gondolas, carts Retail Devices POS, price and labeling machines, Visual Merchandising barcode scanners, paging systems, Mannequins, show window display, industrial terminals, standby systems POP displays, signage, lighting boxes and speakers
Marketing Digital Display Advertising promotion, pop-up Digital signage, electronic menu stores, food trucks, store music, boards, electronic price displays, scent marketing, retail marketing transparent LCD refrigerators agencies Security CCTV, loss-prevention, access-control systems
04 05 K Shop Features Buyers
Korea’s only retail shop exhibition Retail Industry Professionals - Features all the hardware and software needed at retail shops Professionals in charge of shop displays, VM, IT, brand - Presents a vision for shops of the future featuring concepts like managing, marketing and purchasing at specialized retail omni-channel and O2O channels including hypermarkets, department stores, convenience stores, franchises, fashion brands, shopping Targeted Buyers malls, online malls, social commerce and home shopping. - Retail companies that operate offline stores, online malls and mobile shops Shop Professionals - Shop owners (small business owners and entrepreneurs) Store equipment/facility professionals, shop interior designers/planners, visual specialists, retail marketing New Paradigm agencies, retail real estate professionals and consultants - A new concept of show featuring everything you need in your shop, as opposed to single item exhibitions Shop Owners - Online, mobile and offline integration strategy all in one place Shop owners, store managers, small business owners and entrepreneurs Reliable Organizer - KINTEX is Korea’s largest exhibition center and Omni-Channel Professionals government-funded organization Omni-channel marketing specialists, channel integration - Co-organizer e-Sang Networks is Korea’s leading exhibition managers, professors, lecturers, researchers and authors organizer
06 07 K Shop 2014 Post Show Report Buyer Brands
15,057 6 100 31 300 SEMINARS & SEMINARS & SEMINARS & SEMINARS & SEMINARS & Buyers Participating Exhibitors Conference Booths WORKSHOP WCountriesORKSHOP WORKSHOP WSessionsORKSHOP WORKSHOP
Exhibitors
LG CNS IBM SK Telecom Samsung Electro-Mechanics A simple mobile payment system “IBM Solution Box for Smart “WIZTURN Exhibition Solution” “Samsung ESL (Electronic Shelf Label) “KakaoPay” created by combining Commerce” covering sales, that applies beacon technology system” which displays various information LG CNS’s simple payment solution ordering and marketing to exhibitions, enabling real-time including product name, barcode, and 외 다수기업 “MPay” and mobile messenger store marketing through location date of manufacture, as well as the “KakaoTalk” recognition price and unit price of the product
Exhibitor Survey Job Classification Field Reason for Participating in Satisfaction with Intention to participate in Retailer Mart 22.74% (mart, department store, franchise, etc.) 26.47% K Shop 2014 K Shop 2014 K Shop 2015 Department store 10.36% 2% 5% 9% Shop owner 4% 13.19% Convenience5% store 9.75% 4% 17% 11% 6% 17% 8% 26% 19% 10% 49% VM/shop display 12.58% Shopping mall/online33% mall 8.52% Finding new customers 22% Very satisfied 52% Will participate 13% Entrepreneurs 10.98% Cafe/restaurant 7.63% Advertising new tech and products Satisfied Will favorably review Shop owned by individual 5.04% Interior design/construction 7.44% Renewing and strengthening corporate image Average Not decided Fashion brand 4.47% Retail device manufacturer 6.38% 15% Buyers Beauty brand Understanding recent trends and collecting info Dissatisfied 3.86% Retail solution service 6.22% 45% 37% 39% 15,057 H&B 3.20% Comparatively demonstrating with competitors 56% 29% Student/professor 67%4.57% IT, SI 2.82% Other 11.73% Other 9.13%
08 09 ShowRoom fashion & cosmetic cafe
ZOYI Corporation Big data analysis for shop visitors Axis Communications POS machine Transparent Wireless smartphone CCTV and traffic analysis LCD refrigerator charger Scent marketing Store Scent marketing
Table advertising media Samsung Electro-Mechanics ESL (Electronic Shelf Label)
ADT Security Anti-theft tag Electronic menu board
MU Solvers OKPOS Store speaker POS machine Kiosk for store event LG Electronics Implementation of a virtual store, creation of a space with exhibitors’ products. SoundGraph Digital media SNS Cast and electronic board Demonstrated 38 products by 19 companies among exhibitors in 2014 in the showroom and introduced the latest shop technology and interior displays 10 11 Conference Promotion Plans in Korea and Overseas 31 sessions on shop design and shop technology over 3 days in 2014 Direct Invitation Advertisement Pre-Conference Category Subject Speaker Mart Newspaper Pre-conference for pre-show marketing Process of Retail Store Development Chan Lee, Manager, CJ CGV e-Mart, Homeplus, Lottemart, Costco, Kim’s Major online and offline newspapers Presenting effective retail marketing Club, Hanaro Mart, etc. including Chosun Ilbo, Maeil Business Yong-il Kim, Retail red Operator, strategies for interested professionals in Effective Shop Fitting in Retail Marketing - Cases & Suggestions Department Store Newspaper, Korea Economic Daily, Yonhap LG Household & Health Care Hyundai, Lotte, Sinsegae, Galleria, AK, Grand, News and Apparelnews K Shop buyer group New Core, etc. Innovative Solutions from Europe to Change Shop Design and Decor Trends Filip Van Ceulebroeck, Easy Blox Magazine Shop Design Convenience Store Retail Magazine, Business Korea, Deco Space Branding: Marketing Approach of Retail Designs Ji-won Baik, CEO, Urbantainer CU, GS25, Buy the Way, MINISTOP, 7-Eleven, Journal, POPSign, etc. etc. e-Newsletter The Importance of Retail Marketing VM Ji-yeon Kim, Manager, Puma Franchise CJ Foodville, SPC, Sun at Food, Starbucks, Mi-ra Kim, Director, Sending e-newsletters twice a month VM Trends from Popular Overseas Stores and EuroShop Caffe Bene, Coffee Bean, KFC, McDonald’s, Korea Visual Merchandising Research Society Burger King, Lotteria, etc. to a group of 30,000 buyers (including visitors from previous shows and website Mobile Payment and Alternative Authentication Method Trend for Accredited Certificate Un-ho Jeong, Director at LG CNS Fashion Brand Cheil Industries, LG Fashion, Shinsegae registrants) on show updates and latest industry trends Kakao Pay’s Yesterday, Today and Tomorrow Yeong-jun Ryu, Manager, Kakao International, Handsome, Daehyun, Aioli, MK Trend and Beaucre, etc Target Heart for Omni-Channel and O2O Service - Retail OMS Yong-ho Lee, Manager, IBM Korea Shopping Mall Retail industry professionals Lotte Mall, TimeSquare, IFC Mall, D-CUBE, I Press Release Evolution of Retail Marketing through LBS, loT & Cloud Convergence Seung-hyun Chu, Manager, SK Telecom Park Mall, Shinsegae Outlet, Lotte Outlet, etc. Shop owners, Small business owners Online Mall Successful Operating Strategy for Brand-Owned Shopping Malls Jang-kyu Kim, Director, Lotte.com 11th Street, G Market, Interpark, Lotte.com, Omni-channel professionals Press release in major media channels SSG.com, Auction, Coupang, Ticket Monster, including industry magazine, metropolitan Innovating Omni-Channel Marketing - from Mobile, Location-Based, Entrepreneurs Shop Hee-won Kim, CEO, WE&FACTORY WeMakePrice, etc. and local newspapers (About 100 articles and Customized Advertising to Big Data Analysis Technology Home Shopping published in 2014) Utilizing Big Data in Retail Stores Jae-hong Kim, Director, ZOYI Corporation CJ O Shopping, GS Home Shopping, Hyundai Home Shopping, NS Home Shopping, Kyu-beom Kim, Manager, AXIS Network Video - Differentiated Benefits for the Retail Market Home & Shopping, etc. Communications Shop Owner SNS Overseas Small Enterprise and Market Service, Bitcoin and Payment (Using Bitcoins in retail) Jin-hee Lee, CEO, Yapian Gyeonggi Small and Medium Business Center, Website Hye-seon Kim, Deputy Director, and Seoul Startup Center Joint promotion with similar exhibitions in- Privacy Policy and Applications Online https://www.kshop.org cluding RetailEx in Thailand, C-star in China, Order Communications Facebook Last Mile Fulfilment in Singapore, and many Next Generation Digital Signage Using Smartphone, Cloud and SNS Service Dong-gwan Jeong, CEO, SoundGraph https://facebook.com/kshopfair others. Cooperation with retail-related associations ※ Multiple companies other than the ones stated above gave presentations on omni-channel marketing, interior design and visual merchandising Blog Media Partners http://blog.naver.com/kshopfair including Japan Retailers Association, China Chain Store & Franchise Association and YouTube Thai Retailers Association. Forming official media partnerships with http://youtu.be/nOTMLaxscMk Buyers attracted through international 40 media channels (formed partnerships Posting K Shop news and trends in network of KOTRA (Korea Trade-Investment with 25 media channels including retail industry, twice a week on Promotion Agency: 124 offices in 84 Apparelnews, Business Korea and etc. facebook and once a week on blog countries) in 2014)
12 13 Application Guide Sponsorship
How to Apply Provided On-site Printed Media Item Booth Online Promotion Promotion Promotion Promotion Conference Application Deadline: Pay for booth Submit 1 copy of Application Form August 11, 2015 Sponsor logo on (wire transfer to assigned bank account) Website Visitor Pass Lanyard * Registration may close early indoor banner through e-mail * No credit card payments banner Logo Newspaper / if booths are all sold out (large) Magazine Sponsor logo Exhibition Logo Exposure Platinum App banner on lobby banner Ticket Logo Participation in USD 20,000 4 Booths (medium) (1booth: 3m×3m=9m2) 2 Conference Booth Specification (Space only) (Limited to Sessions Space Only (2 booths or more) Shell Scheme 2 companies) Newsletter banner Registration 1 Page Sponsored desk sponsor Directory Phrase in Press logo Advertisement Release SNS Logo
Website banner Sponsor logo on indoor banner (large) App banner 1 Page Participation in Gold 2 Booths Directory 1 Conference USD 15,000 (Space only) Advertisement Session Newsletter banner One standard booth will be provided by the organizer Exhibitors shall directly select and hire a booth vendor Registration desk Floor carpet, wall, lighting, electricity (1kw, 1 outlet), sponsor logo (among KINTEX official contractors) 1 info desk, 1 chair and company name signboard SNS Logo and construct the booth (Korean/English)
Website ※ Booth Fee: USD 2,500 /1 booth (9m2) Booth Fee: USD 3,000 /1 booth (9m2) banner Sponsor logo on 1 Page Participation in ※Booth design may change at the discretion of the organizer Silver 1 Booth App banner indoor banner Directory 1 Conference USD 10,000 (Shell scheme) (large) Advertisement Session Contact ■Shop Design Jeong-yeon Cha at e-Sang Networks Phone: +82-2-3397-0926 Email: [email protected] SNS Logo ■Shop Technology Manager Elly Yoon at KINTEX Phone: +82-31-995-8072 Email: [email protected]
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