HOW to WIN the WAR of IDEAS Lessons from the Gramscian Right
Susan George HOW TO WIN THE WAR OF IDEAS Lessons from the Gramscian Right In Greek the hegemon is the leader, and from ket-dominated, iniquitous world is neither there it’s just a linguistic hop, skip, and jump to natural nor inevitable, then it should be pos- the notion of rule, authority, and dominance ex- sible to build a counter-project for a different pressed by the word “hegemony.” Traditionally, kind of world. the term was reserved for states. In the 1920s and 1930s, the great Italian Marxist thinker An- Exclusion and Ideology tonio Gramsci took the concept further, using it to explain how one class could establish its lead- The late twentieth century could be dubbed the ership over others through ideological domi- Age of Exclusion. It’s now clear that the “free nance. Whereas orthodox Marxism explained market,” which increasingly determines politi- nearly everything by economic forces, Gramsci cal and social as well as economic priorities, added the crucial cultural dimension. He showed cannot embrace everyone. The market’s job is how, once ideological authority—or “cultural he- not to provide jobs, much less social cohesion. gemony”—is established, the use of violence to It has no place for the growing numbers of people impose change can become superfluous. who contribute little or nothing to production Today, few would deny that we live under or consumption. The market operates for the the virtually undisputed rule of the market-domi- benefit of a minority. nated, ultracompetitive, globalized society with The Age of Exclusion engenders myriad so- its cortège of manifold iniquities and everyday cial ills with which various humanitarian and violence.
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