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Quality Assurance in Education” Delivered by Phongthep Thepkanjana, Deputy Prime Minister 11 • “Quality-Student Quality-Teacher” Delivered by Professor Dr Proceedings ICQA 2013 International Conference on QA Culture: Cooperation or Competition National Library of Thailand Cataloging in Publication Data Name Proceedings ICQA 2013 International Conference on QA Culture: Cooperation or Competition ISBN 978-616-7853-07-9 First published June 2014 Number of copies 500 copies Number of pages 200 pages Owner The Office for National Education Standards and Quality Assessment (Public Organization) 24th Floor, Phayathai Plaza Building, 128 Phayathai Road, Tung Phayathai, Ratchathewi, Bangkok 10400 Tel: 0-2216-3955 ext. 220, 228 Fax: 0-2216-5043-6 Website : http://www.onesqa.or.th E-mail : [email protected] Designed by Design Revolutions Co., Ltd Printed by Offset Plus Co., Ltd Message from the Director The Office for National Education Standards and Quality Assessment (Public Organization) According to the National Education Act of B.E. 2542 (1999), the Office for National Education Standards and Quality Assessment (Public Organization) was established in order to assess and reflect results of educational provision of each educational institution. ONESQA has achieved 2 rounds of external quality assessment. The First Round of EQA (2001-2005) was a non-score assessment, but an assessment to confirm real circumstances of educational institutions. Likewise, the assessment developed an understanding of quality assurance among educational institutions. The Second Round of EQA (2006-2010) certified or decertified educational institutions at all levels. Also, ONESQA provided assessment results to institutions and their parent organizations for development purposes. Currently, ONESQA has conducted the Third Round of EQA (2011-2015) with the same objectives as the Second Round of EQA. Therefore, educational institutions must use assessment results to help development. Parent organizations must encourage, support, and be responsible for society, especially for students who will use assessment results that will help decide what institution the student may want to enroll. The international conference on “Quality Assurance” 2013, held on 7-8 November 2013 at BITEC, was a step to become a part of ASEAN Economic Community. The topic of the conference was “QA Culture: Cooperation or Competition”, providing opportunities to brainstorm assessment culture internationally. Moreover, it was a stage to present an overall operation, and to develop indicators of the Fourth Round of EQA by ONESQA, to the public. Also, the conference provided preparation for educational institutions for the next round of EQA. I would like to show my gratitude to all staff. This proceeding presents keynotes, lectures, and discussions from education experts at the international conference. I strongly hope that these proceedings will benefit administrators of educational institutions, teachers, students, educational staff, researchers, academics, and the public, to take knowledge of internal and external quality assessments to continuously develop quality of institutions and the quality of education in Thailand. (Professor Dr. Channarong Pornrungroj) Director Contents Keynote speech • “Quality Assurance in Education” delivered by Phongthep Thepkanjana, Deputy Prime Minister 11 • “Quality-Student Quality-Teacher” delivered by Professor Dr. Channarong Pornrungroj 13 • Quality Assurance Culture: Cooperation or Competition? delivered by Dr. Guy Haug 23 • Balancing the Competing Needs of Diverse Stakeholders Setting New Directions for EQA in Higher Education delivered by Dr. Carol L. Bobby 25 • Impacts of External Quality Assessment delivered by Dr. Jingjai Harnchanlash 26 • QA Innovations in Thailand delivered by Prof. Dr. Channarong Pornrungroj 27 • The Emergence of EQA: Frameworks for New Discovery delivered by Dr. Jagannath Patil 29 • QA as A Means to Educational Improvement delivered by Mr. Tony McAleavy 31 Research Presentation • The Two-Layer Appeal Mechanism of Program Accreditation in Taiwan and Its Implications for Reviewer Training delivered by Dr. Karen Hui-Jung Chen 43 • Organizational Effectiveness Evaluation System for Higher Education Institutions Under the Ministry of Tourism and Sport delivered by Dr. Chanita Kraipetch 51 • The Effectiveness of Online Self Assessment Report in Faculty of Management Sciences Songkhla Rajabhat University Using MGT e-SAR System delivered by Thanapat Yeekhaday and Wuttichai Inkeaw 63 • TQM Application in KMUTT: The Beginning delivered by Sudkad Changkrachang, Ratsuda Borirak, Sasikorn Songkhao, Nakorn Srisukhumbowornchai, Preecha Termsuksawad 72 • Competency-based Teaching and Learning as a Key to the Asean Economic Community Success delivered by Assoc. Prof. Dr. Amornchai Tantimedh, Dr. Payungsak Juntarasurin, Dr. Nipat Jongsawat, Assoc. Prof. Dr. Wichian Premchaiswadi 79 • Accreditation, Quality Assessment and the Ranking for the Top Universities in Thailand delivered by Dr. Pornchai Mongkhonvanit, Dr. Nipat Jongsawat, Parham Porouhan, Assoc. Prof. Dr. Wichian Premchaiswadi 88 • Evaluation Ethics delivered by Frank Ying 100 • THAI Pre-Service Science Tearcher’s Pedagogical Content Knowledge: An Exploratory Study delivered by Dr. Chittamas Suksawang 102 • A Model of the Adoption and Integration of ICT into Science Teaching: an SEM approach delivered by Dr. Pongprapan Pongsophon 118 • Enhancing the Quality of Learning Through the Use of Infographics as Visual Communication Tool and Learning Tool delivered by Dr. Patchara Vanichvasin 135 • Moral and Ethical Requirements of Graduate Doctors: The Employer’s Viewpoints delivered by Ramorn Yampratoom MD, Somying Bookaew, Alisara Wongsuttilert MD, Sastri Saowakontha MD PhD, Nattapat Lilitsuwan, Teeratat Sukonpatip, Natlada Pathomweepisut, Peerapol Saisuwan, Rujrawee Chankamai, Waralee Amarintarovat, Sucharee Hirunsri, Apichart Hema 143 • Strategic Use of Surveillance Information System in a Time Frame of Internal Quality Assurance delivered by Dr. Paisarn Kanchanawong 151 • Striving for Performance Excellence at Stamford International University of Thailand delivered by Dr. Boonmark Sirinaovakul 156 • University Students’ Role in Shaping Their Learning Experience in The 21st Century delivered by DR. Prakash Patil 171 • Development of an Internal Quality Assurance Model for Subject Group Level in Basic Education delivered by Dr. Sasitorn Buathong, Dr. Suwaporn Semheng, Asst. Prof. Dr. Sunan Solkosum, Dr. Komsorn Wongrugsa 181 • Development of Thaksin University’s Master of Education Thesis Quality Assurance System Using the Balanced Scorecard Technique delivered by Chareefah Hutyee, Suthasinee Boonyapithak, Suthep Suntiwaranont 192 Committee 198 • Advisory Board • Academic Board • Session Chairs • Reviewer Team • Working Team About The Conference The objective of the 2013 International Conference, QA Culture: Cooperation or Competition or ICQA 2013 is to promote a partnership of ‘Ten Thousand Friends’ that can think and work together toward Quality Improvement, and to collaborate and create common goals and bonds among institutions, quality assurance organizations and other stakeholders. Moreover, this Conference will provide a forum for educators and assessors in the field of educational quality assurance, both internal and external, of basic, vocational and higher education levels to update knowledge and to share innovative ideas. Also, participants at this Conference will have an opportunity to disseminate information in the forms of publications, ideas, and information relating to external quality assessment which is considered vital and beneficial for educational evaluators, assessors, researchers, as well as the academics. 06 Proceedings ICQA 2013 Conference Partnership Asia-Pacific Quality Network (APQN) A network of quality assurance agencies in higher education in Asia-Pacific countries. APQN has provided good practices for quality assurance to its members and assisted the countries that have no quality assurance agency. The network has been expanded and developed through cooperation of its members and support from external bodies, particularly World Bank and UNESCO. For more information, please visit http://www.apqn.org/ ASEAN Quality Assurance Network (AQAN) AQAN was established by 10 ASEAN quality assurance authorities in order to promote harmonization of higher education, share good practices and strengthen quality assurance in South-East Asia region. AQAN has developed the ASEAN Quality Assurance Framework with a view to facilitate the recognition of qualifications and cross-border mobility. For more information, please visit http://www.mqa.gov.my/aqan/ Proceedings ICQA 2013 07 ASEAN University Network (AUN) AUN was founded in 1995 by ASEAN member countries. In 1998, AUN-QA was created to coordinate activities concerned with the harmonization of educational standards and continuous quality improvement of ASEAN universities. For more information, please visit http://www.aunsec.org/ Association of Southeast Asian Institutions of Higher Learning Thailand (ASAIHL Thailand) ASAIHL Thailand aims to assist higher education institutions to increase their performance and to achieve international recognition in teaching and learning, research and public services. For more information, please visit http://www.asaihlth.in.th 08 Proceedings ICQA 2013 International Network for Quality Assurance Agencies in Higher Education (INQAAHE) INQAAHE is a global association of quality assurance agencies and relevant bodies. The network has offered its members various services, such as, academic journals, a good practices database, conferences and workshops.
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