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Reinventing Humans REINVENTING RADICAL#6 HUMANS How to leverage human skills in an era of complexity and smart machines English edition Edición en castellano Ideas about the coming world ALFONS CORNELLA Founder and President of Infonomia, the professional innovation services company, and of Co-Society, the multi-sectorial platform for collaboration between innovation teams. In 2016 he promoted the new Institute of Next. He is the consultant for large companies in different industries and he has published 31 books on science, technology and innovation, as well as over 1,000 short articles on how technology and innovation can transform a business. Through regular conferences, he personally delivers his ideas and experiences to some 10,000 people every year, and his particular areas of interest include the current disruption in education and radical transformation of business models. His recent books include the titles Visionomics: 50 Ideas and Illustrations on the New Dynamics of Organisations (2010), The Solution Begins With CO- (2012), Ideas x Valor = Resultados (2013), Ganarse la Libertad, co-authored with Roser Batlle (2013), Verne, Innovation Manual (2013), and 30/30: 30 Ideas for 2030 (2014) co-authored by Mònica Alonso and Fernando López Mompó, Radical 40 (2018) and RADICAL#6. Educar Humanos en un momento de máquinas inteligentes (2018). REINVENTING MORE: HUMANS www.alfonscornella.com · Twitter: @cornella How to leverage human www.infonomia.com skills in an era of complexity and smart machines 3 A new spirit oriented to create SOLUTIONS to all kind of problems is emerging–even the #01 problems that people often give up trying to solve. 4 #01 SOLUTIONS The current perception of the world we live users, like an accessory that adds tracks to the countries has also generated a large num- in is that, in such a fast-paced environment, wheels of the chair so it can travel over soft ber of creative solutions. This is evidenced what we need is the capacity to adapt, surfaces such as sand or mud. These are sim- by Zipline, a system for distributing plasma quickly and constantly. The good news is ple solutions to needs and that are increas- and other pharmaceuticals in emergen- that there is a global spirit focused on ingly capturing the users’ attention. Proof of cies using drones in remote areas in Africa creating solutions to all kinds of problems, this is Cheddar.com, an online news channel without a nearby health centre. even the ones people often give up trying that focuses on the most innovative solutions to solve. from all fields and explains them in detail. As “Most of these innovations An example of these solutions is a new a result, Cheddar has become a daily source of are the result of combining optimism for millions of people. project developed in Mumbai where they potential technology with face a very serious problem. Every day, ten Most of these innovations are the result of people are run over and killed by trains combining potential technology with im- imagination.” when crossing the railway. This is the agination, leading to imaginative solutions leading unnatural cause of death in Indian such as Renovagen, roll-up solar panels that cities, because the human brain is not able can be deployed in minutes in situations to accurately determine the speed of large where energy needs to be generated quickly. moving objects. The solution was to paint This project was made possible thanks to yellow lines on the train tracks, so that crowdfunding. when the train runs over them, pedestrians Some of these solutions can mark a before can better estimate whether or not they and an after in our daily life, such as have time to cross. KnoNap, a discreet paper napkin that can Many of the solutions we come up with detect if a drink has been spiked. Another are the result of innovation, for example a example is Be My Eyes, an app to help blind dolly that makes it easier to manoeuvre a people. This platform connects blind people motorbike when parking in a car park. The with sighted volunteers who act as their RADICAL#6. solutions might be aimed at reducing the eyes and guide. use of resources, such as a small plastic Creative and entrepreneurial solutions are bath to bathe a baby without having to fill no longer limited to advanced economies. REINVENTING the whole actual bath with water. Or they al- The need to overcome geographical limita- low us to increase the capability of wheelchair tions or lack of resources in less developed HUMANS 5 #01 SOLUTIONS La percepción actual del mundo en el que vivi- oruga para poder deslizarse por superfi- Las soluciones creativas y de origen em- mos es que todo va tan acelerado que lo que cies como la arena o el barro. Se trata de prendedor ya no se dan sólo en economías necesitamos es una capacidad de adaptación soluciones sencillas que responden a una avanzadas, sino que la necesidad de superar rápida y constante. La buena noticia es que necesidad y que captan cada vez más la limitaciones geográficas o falta de recursos existe a nivel global un espíritu orientado a atención de los usuarios. Prueba de ello es en países menos desarrollados genera gran generar soluciones a todo tipo de problemas, Cheddar.com, un canal de noticias por inter- cantidad de soluciones creativas. Buen incluso a aquellos frente a los que habitual- net que pone el foco y explica precisamente ejemplo de ello es Zipline, un sistema de mente la gente claudica. las soluciones más innovadoras en todos distribución de plasma y otros productos Por ejemplo, un proyecto propuesto en los ámbitos. De esta manera Cheddar se farmacéuticos para emergencias a través la ciudad de Bombay, donde se producen convierte en una fuente diaria de optimismo de drones a zonas alejadas de un centro diez muertes diarias por arrollamiento de para millones de personas. sanitario y de difícil acceso, en África. ciudadanos que cruzan la vía del tren. Ésta La mayoría de estas innovaciones son el resul- es la primera causa de muerte no natural en tado de multiplicar una posibilidad tecnológica “La mayoría de estas las ciudades indias, ya que el cerebro humano por la imaginación. Y de la combinación innovaciones son el resultado no es capaz de determinar con precisión la de estos dos elementos surgen soluciones de multiplicar una velocidad de grandes objetos en movimiento. imaginativas como Renovagen, paneles solares La solución es pintar unas rayas amarillas en enrollables que se extienden en pocos minutos posibilidad tecnológica por los raíles de tren, de manera que cuando pasa en escenarios donde se necesita generar la imaginación” por ellas la locomotora los transeúntes pueden energía de forma rápida, un proyecto desarrol- calcular mejor si les da tiempo a cruzar o no. lado a través de crowdfunding. Muchas de las soluciones que encontramos Algunas de estas soluciones pueden signifi- son fruto del ingenio, por ejemplo un artilugio car un antes y un después en nuestra vida para facilitar el movimiento de la moto cotidiana, como KnoNap, un sistema ideado cuando se aparca en un parking; o están enfo- para detectar, a través de una discreta cadas a reducir el consumo, como un sencillo servilleta de papel, si una bebida ha sido RADICAL#6. reductor para bañar a un bebé sin necesidad adulterada, o Be My Eyes, una aplicación de de rellenar de agua toda la bañera; o permiten ayuda a personas invidentes que, ante una aumentar la capacitación de una persona en determinada situación, les conecta a través REINVENTING silla de ruedas, como un complemento que del dispositivo a un voluntario que ejerce convierte a la rueda de la silla en un vehículo como si fueran sus ojos. HUMANS 6 Some authors suggest drawing inspiration from NATURE to find solutions to the serious #02 economic and social problems of humanity, least the technological ones. 7 #02 LEARNING FROM NATURE One of the most interesting ways to solve tion systems resembling termite nests, nature, using Earth’s 3.8 billion years of life our problems is to learn directly from the such as the Eastgate Building in Bulawayo, as an R&D system. answers provided by nature over millions of Zimbabwe’s second largest city. Another If you would like to explore this field in years. In his book Thank You for Being Late, example is Sharklet, which offers a solution greater depth, take a look at Ask Nature, a Thomas L. Friedman talks about the chal- for maintaining clean surfaces in healthcare database of solutions provided by nature lenges we will have to face over the coming facilities. This surface is inspired by the skin and collated from scientific articles and years and points to evolutionary mecha- of sharks, which can repel algae and bacte- publications. nisms as a source of ideas and feedback to ria thanks to its physical structure. help face them. Aquaporin, another Danish company, presents “Nature offers us solutions There is already great interest in using water filtration systems based on aquaporins, that have been tried and natural components in industry. Novozymes, a type of protein that allows water to pen- a pioneering Danish company in the use of etrate cell membranes and contribute to their tested for millions of years. natural biological solutions, uses enzymes movement. These systems purify water in a It’s all about paying attention produced by a certain type of fungi as de- direct flow and at a lower energy cost, without tergents. This means less energy consump- having to store it in tanks. to its mechanisms and tion and less waste, as the resulting product We can even find an “immune system” for mirroring them.” is biodegradable and can be used at room companies inspired by the immune system temperature.
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