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Millésime THE WORLD FAIR FOR ORGANIC WINES AND OTHER ALCOHOLIC BEVERAGES

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25.26.27 JANUARY 2021 #MILLESIMEBIO2021 www.millesime-bio.com WINE TRADE PROFESSIONALS ONLY 100% DIGITAL

Millésime MONDIAL DU VIN ET DES AUTRES BOISSONS ALCOOLISÉES BIOLOGIQUES BLANK MILLÉSIME BIO 2021 - 100%DIGITAL

THE FIRST DIGITAL WORLD FAIR FOR ORGANIC WINE AND OTHER ALCOHOLIC BEVERAGES

The health crisis which we are going through has weakened the wine sector; but the last set of figures published by Agence Bio last July bring signs of hope. Consumption of organic produce, and notably of organic wine, continues to grow. This crisis is having an impact on consumer awareness with a marked shift towards a preference for ethical and sustainable, local, and organic produce. Production is also in full growth: the region of Occitanie alone gathered over 2,500 organic-certified producers, representing a total of 23,500 hectares, in 2019 - to which a further 4,000 hectares were added in 2020 (according to Agence Bio’s 2020 figures).

As the world’s number one marketplace for organic wine, Millésime Bio had to take place, at its usual dates, come what may. And the participation of 150 new exhibitors or new organic producers never before seen at the show validates this dynamic. This is because Sudvinbio, before being an event organiser, is primarily a winemaker association at the heart of the trade and its concerns. It managed to be reactive and quickly respond to the needs of the sector by adapting to market logics and the business diary. Guided by our wine producer identity, the fair is therefore reinventing itself for this very particular 28th edition, in order to remain now and always at the service of the producers and buyers of organic wine.

Digital innovation had already started for Millésime Bio 2020 with the introduction of new digital services to facilitate meetings, badge scanning, etc. Thanks to these tools and the flexibility they bring us, Millésime Bio 2021 – 100% DIGITAL, will allow its 1,000 exhibitors to continue to look after their blends and bottling over the three days but to also focus on exports to far away international markets as the constraints of physical travels are lifted. In that way, the show reduces significantly its carbon footprint. Millésime Bio is reinventing itself by taking the opportunity to innovate and develop. It is the same for many operators who had to find new promotional and distribution models. This theme, which is extremely topical, will be explored in our programme of online conferences.

I would like to thank the region of Occitanie and FEADER for their financial support of these innovations and of the fair communication, which contribute to make Millésime Bio the unmissable event for the industry.

Jeanne Fabre Oenotourism Director at Famille Fabre President of the Millésime Bio commission. THE REGION OF OCCITANIE PUTS THE DEVELOPMENT OF ORGANIC AGRICULTURE AT THE HEART OF ITS ACTION

As the leading French region for organic viticulture, and the largest vineyard for AOC wines in the world, our wines and vineyards are part of our identity and a source of pride for our region.

I want to express my sincere thanks to the Sudvinbio teams for the organisation of a 100% digital fair for 2021, which is allowing the event to be maintained despite the current context. The region wanted to once again renew its support for the organisation of Millésime Bio, an unmissable international trade event for the wine world and our businesses.

The health crisis which we are going through has weakened the whole of the regional viticultural industry, already heavily impacted by the Trump taxes. The region quickly mobilised to support all of the professionals and offer solutions suited to their needs.

As early as May last year, we launched an unprecedented recovery plan, developed together with the trade associations. This plan is backed by a €7m cash investment and a financial stimulus package of €14m. Thanks to this plan, we support companies with business recovery and finance actions that add value to the wines from the Occitanie region. In parallel, we continue to defend the « Produit en Occitanie » (Made in Occitanie) label through our development of the « Sud de France » brand – a promotional axis which benefits our producers in the wine and food sectors.

The Occitanie region, the number one organic region in France, strongly supports professionals with their conversion to organic production thanks to structures set up to help maintain organic agriculture. ( )To strengthen our action, and accelerate the development of sustainable agriculture, we have adop- ted a food plan (Plan Alimentaire) as part of the wider green contract (Pacte Vert), which we have just launched. In 2021, we will remain mobilised to defend the know-how and the wines of Occitanie!

Carole Delga President of the Occitanie Region / Pyrénées-Méditerranée

Exclusive partner P. 5 - MILLÉSIME BIO 2021 PRACTICAL INFORMATION P. 6,7 - 2021 PROGRAMME P. 8,9 - WHAT IS AN ORGANIC WINE? P. 10,11 - ORGANIC CERTIFICATION P. 12, 13 - ORGANIC VITICULTURE IN FRANCE I A VERY POSITIVE DYNAMIC P. 14 - THE ORGANIC WINE MARKET P. 15 - CHALLENGE MILLÉSIME BIO CONTEST I A DISPLAY OF EXCELLENCE P. 16 - OTHER ORGANIC ALCOHOLIC BEVERAGES P. 17 - THEY LOVE MILLÉSIME BIO I IN THE WORDS OF PROFESSIONALS P. 19 - AN EXHIBITION ORGANISED BY SUDVINBIO

MILLÉSIME BIO 2021 PRACTICAL INFORMATION

1002021 DIGITAL edition

25.26.27 AA 01

THE WORLD FAIR FOR ORGANIC WINES AND OTHER ALCOHOLIC BEVERAGES

OPENING TIMES

ACCESS 3 DAYS fair registration NON-STOP platform

24/24 WINE TRADE PROFESSIONALS ONLY The exhibition is restricted to wine trade professionals and From Monday 25 January 9am to exhibitors of organic-certified wines. Wines under conversion are not allowed to be presented. until Wednesday 27 January 5pm

Access the registration platform for the Millésime Bio - 100 % DIGITAL - fair > www.millesime-bio.com/visiteurs/espace

MILLÉSIME BIO 2021 PRACTICAL INFORMATION - 5 DIGITAL DIGITAL

isime 2021 THE WORLD FAIR FOR ORGANIC WINES PROGRAMME AND OTHER ALCOHOLIC BEVERAGES

In the context of the Covid-19 pandemic, Millésime Bio 2021 has been rethought in a digital format. This unprecedented move for the industry was initiated in order to allow the professionals of the industry to be able to rely on this unmissable bu- DIGITAL siness event at the beginning of the year.

From January 25-27, a digital platform will allow visitors to access the fair and na- vigate from stand to stand in order to get in touch with the 1,000 organic-certified exhibitors who will be connected. As the health crisis continues, organising the event in a digital format allows Millésime Bio to hold its world organic wine fair and isime welcome exhibitors from the great organic wine producing nations such as Spain, France, Italy, but also representatives from the new world or those with a promising MONDIAL future (New-Zealand, South Africa, Chile, Argentina, Portugal, Romania, Slovenia, DU VIN ET DES AUTRES BOISSONS Hungary…) ALCOOLISÉES BIOLOGIQUES

1,000 new+ 150 exhibitors 16 exhibitors or newly certified producers countries

Online catalogue at www.millesime-bio.com

ACCESS fair registration platform A 100% DIGITAL EXHIBITION

Fully organised in a digital format, the Millésime Bio 2021 experience will be a very special and exceptional one this year. All exchanges will be made from a unique platform on which exhibitors and visitors will be able to connect 24 hours a day. Behind digital stands, exhibitors will be able to showcase their estate via the use of digital tools: videos, links to their own internet sites, access to tasting sheets, medals and awards… Visitors will have at their disposal search engines to help them amble along digital aisles efficiently. Over the course of the three days, meetings between exhibitors and visitors will be made possible by an instant messaging system or videoconferencing. From this same digital platform, meetings can be anticipated and organised ahead of the show.

Access the registration platform for the Millésime Bio - 100 % DIGITAL fair > www.millesime-bio.com/visiteurs/espace

6 - 2021 PROGRAMME ACCESS Live conferences

PROVISIONAL CONFERENCE PROGRAMME As in previous years, Sudvinbio and its partners have developed a programme entirely focused on the organic wine-growing sector.

THE ORGANIC WINE MARKET Presented in French by: Sudvinbio

WHAT IS AN ORGANIC WINE? > A reminder of the fundamentals Speakers: Valérie Pladeau (Sudvinbio), Virgile Joly (Domaine Virgile Joly)

TUESDAY REGULATORY NEWS > Consequences of the new organic rule book for the wine sector 26 Speaker: Olivier Nasles (INAO, president of CNAB) JANUARY > Update on current news Speaker: Ministry of Agriculture and Food

MORNING PRODUCTION AND SALES OF ORGANIC WINE IN FRANCE AND EXPORT MARKETS 10-12 am > Production and market data for France Speaker: Sarah Le Douarin (Agence bio, in charge of wine and observatory missions) > Overview of export markets Speaker: Catherine Machabert (Ad’Occ, in charge of operational business development, Asian market expert), Rebecca Palmer (Corney & Barrow, buyer)

ORGANIC WINE SALES AND THE DIGITAL SPHERE Presented in French by: Marion Ivaldi (Editor of Vitisphère)

ONLINE WINE SALES TUESDAY > Inventory and the place of organic wine Speaker: Florian Angevin (France Agrimer - Economic research officer in the wine sector) 26 ORGANIC WINE SALES DURING PERIODS OF LOCKDOWN JANUARY > Feedback, the new tools and their durability Speaker: Elsa Ginestet (iDealwine - Head of Marketing and Communication)

AFTERNOON THE PLACE HELD BY DIGITAL TOOLS IN SALES 2-4 pm > The use of internet in BtoB relations Speaker: Thierry Laurac (HubWine / Wine 4 Trade - Marketing Manager Hubwine platform developer)

THE WORLD OF ORGANIC WINES & OTHER ORGANIC ALCOHOLIC BEVERAGES Presented in English by: Andrew Jefford(Decanter columnist)

AN OVERVIEW OF A FEW VITICULTURAL TERROIRS WEDNESDAY Expertise, identity and market > Austrian Wine Speaker: Michael Tischler-Zimmermann (Head of International Markets) 27 > Piccole Vigne del Piemonte JANUARY Speaker: Vicki Saccuzzo (Technical manager for wine-growing area) > Cognac Speaker: Guillaume Le Dorner (Cognac and mixology expert, manager-bartender bar Luciole) MORNING 10-12 AM

2021 PROGRAMME - 7 WHAT IS AN ORGANIC WINE?

ORGANIC AGRICULTURE EUROPEAN REGULATIONS

Organic agriculture is subjected to regulations at European level since 1991. The text which is currently in application, EC regulation 834/2007 titled ‘principles of organic production and labelling’, formulates the set of rules to follow for the production, transformation (including vinification since 2012), distribution, import, control, certification and labelling of organic products. It is complemented by EC regulation 889/2008, ‘Application rules for organic production’. This regulation has been the focus of a re-evaluation in 2014 in order to favour the growth of organic and to reinforce the trust of consumers in the category. The new regulations (EU) 2018/848 from May 30th 2018 will come into force on January 1st 2022.

Organic agriculture is an agricultural management and food production system which combines the best environmental practices, a high degree of diversity, the preservation of natural resources, the application of high standards of animal welfare and a method of production relying on natural processes and substances (sub-section 1 of EC regulation 834/2007). In France, the INAO (National Institute for Origin and Quality) is in charge of the application of organic regulations.

ORGANIC WINEMAKING La vinification doit répondre aux règles de l’OCM vitivinicole (Organisation Commune du Marché viti-vinicole : règlement (CE) 479/2008) et notamment les règles définissant les pratiques ORGANIC VITICULTURE œnologiques nouvellement mises à jour par le règlement (UE) The principle of vine management in organic agriculture is founded 2019/934 entré en application en décembre 2019. on an approach considering the vine/soil/environment system as a whole and maintaining its balance. Les règles de vinification bio s’articulent autour de 4 points • Organic production forbids the use of synthetic chemical pro- clés ducts and GMOs (Genetically Modified Organisms). • L’utilisation d’ingrédients agricoles 100% bio (raisin, sucre, alcool, moût concentré rectifié (MCR)). • The use of mechanical production methods and prophylactic measures is compulsory and must take priority when reducing the • Des restrictions ou interdictions sur l’utilisation de certains pro- vineyard’s sensitivity to attacks by parasites, to manage weed, and cédés physiques (ex : désalcoolisation ou électrodialyse sont in- to improve soil fertility and encourage biodiversity. terdites). • Organic production allows the use of products from natural origin • Le respect d’une liste restreinte d’additifs et auxiliaires œnolo- exclusively, if necessary, for the protection of plants and for fertilisa- giques en privilégiant pour certains une origine bio. tion (e.g. green fertiliser or compost). • Des restrictions sur les niveaux de SO2 total dans les vins com- mercialisés.

CONVERSION TO ORGANIC VITICULTURE In viticulture a three-year conversion period is compulsory before being able to claim an organic label. During conversion, all organic production and transformation rules must be respected. The diagram below summarises the steps towards organic conversion.

From the second year of the conversion process, it is possible to present wines made ‘in conversion to organic agriculture’ provided that only one agricultural ingredient is used in the vinification process (sugar, alcohol, RMC are therefore forbidden).

12 months 24 months 36 months

C1 C2 C3 AB

Date of registration No labelling Labelling Labelling with a control body « In conversion to organic agriculture » « Organic wine »

8 - WHAT IS AN ORGANIC WINE?

• European regulations ORGANIC WINE • Controlled and certified products • No synthetic products, No GMOs IN SUMMARY • No herbicides • Maximum sulphites limit lower than conventional • Respect of raw material

THE LABEL OF AN ORGANIC WINE THROUGH A MAGNIFYING GLASS

MANDATORY INFORMATION OPTIONAL INFORMATION

European organic logo French ‘AB’ logo

Logo of the control body FR-BIO-XX : identification of the certification body XX corresponds to the certification body’s code number E.g. code ‘01’ is used by Ecocert MIS EN BOUTEILLE AU DOMAINE code ’10’ by Bureau Veritas DOMAINE DUPONT ‘Agriculture France’: origin of agricultural raw materials. The name of the country can be displayed if it is where at least 98% of the raw materials originate from. ROUGE Otherwise: ‘EU Agriculture’ or ‘Non-EU Agriculture’ are used. 2018

FR-BIO-XX ‘Vin Bio’/’Organic Wine’: a mention next to the EU logo AGRICULTURE FRANCE VIN BIO PAYS D’OC or ‘organic wine’ for the European market only. INDICATION GÉOGRAPHIQUE PROTÉGÉE

12%vol Domaine Dupont,PRODUIT propriétaire DE à GarriguesFRANCE Hérault, France 75cl

THE GUARANTEES OF THE ORGANIC LABEL • A period of conversion of three years before using the EU organic logo • The respect of European organic regulations from vine to cellar until bottling • No synthetic products, no GMOs, no herbicides • Limit on sulphite levels in wine, lower than in conventional production • Respect of raw material • Control and certification by an independent body recognised by the State • The recognition of products at European scale •A positive impact on the environment, health and employment

WHAT IS AN ORGANIC WINE? - 9 ORGANIC CERTIFICATION

A GUARANTEE CONTROLS OF HIGH QUALITY AT EVERY STAGE FROM GRAPE TO WINE The control system is defined within the European regulations Organic producers are subjected to a compulsory yearly control framework for organic production. Each member state sets up a and a risk analysis which can lead to potential additional controls control system and appoints one or more competent authority to or analyses. take charge of controls (article 27 from EU regulation 834/2007). Once a year, EU countries share the results of controls carried out In line with European regulations the control process addresses the on organic sector operators and of controls focusing on the mea- entire system of production (in the vineyard) and transformation (in sures taken for non-compliance with the European Commission the winery) all the way to packaging. (OFIS database - organic agriculture information system). In France control and certification activities have been handed over Since 2014 European regulations on organic production oblige to certification bodies, independent from producers and approved member states to put in place a ‘catalogue of measures to apply by the government agencies (Ministry of Agriculture and INAO). The in case irregularities or breaches of rules for organic production are official agreement is preceded by an accreditation from COFRAC witnessed’ (article 92 quinquies, regulation 889/2008). In France (French accreditation comity) following European norm EN 45011 one unique plan of measures is put in application by all of the control (in accordance with European regulation demands for organic pro- bodies. This initiative has thus allowed a strengthening of controls at duction). Several certification bodies are licenced for the control and European level and a harmonisation of penalties in case of shortco- certification of professionals. The list can be viewed on the INAO mings or infringement. website at www.inao.gouv.fr REMEMBER! REMEMBER! Certificates delivered by the different certification bodies in Organic certification is unique in that it relates to European organic Europe all hold the same value. regulations only, whatever the chosen certification body (with the condition of course that it is recognised by the EU). The control or- ganisations which are recognised for European organic certification can be found on the site: https://ec.europa.eu/agriculture/ofis_pu- blic/actor_cbeu/ctrl.cfm?targetUrl=home

ORGANIC WINE, BIODYNAMIC WINE: A FEW POINTERS

ORGANIC WINE BIODYNAMIC WINE

a wine already certified ‘organic’ then certified Demeter a wine certified by an independent control body or Biodyvin by the association of the same name or an DEFINITION following European organic regulations independent control body

TEXT European organic regulations Specifications (=private brand) REFERENCES EC 834/2007 and EC 889/2008, and EU 2018/848 Demeter ou Biodyvin

Demeter: Demeter France Association European Commission (legislator) Biodyvin: International Syndicate of wine producers AUTHORITIES INAO in France following biodynamic viticulture

YES Previous organic certification following European YES organic regulations then Demeter or Biodyvin certifi- By an independent control body recognised CERTIFICATION cation delivered by the association of the same name by competent authorities (INAO) or an independent control body recognised by that association.

‘Demeter wine’ or ‘Biodynamic wine’ LABELLING ‘Organic wine’ certified by Demeter ‘Wine certified organic and controlled biodynamic’

10 - ORGANIC CERTIFICATION ORGANIC WINE IMPORT/EXPORT

IMPORTING ORGANIC WINE EXPORTING ORGANIC WINES PRODUCED IN EUROPE (EU) IN THE EU TO NON-EU COUNTRIES Importing wine in Europe must comply with EU regulation Canada (since 2011) recognises EU organic regulations to be equi- 1235/2008. The European commission considers the national or- valent to its own. European organic wines are commercialised wit- ganic production rules of certain non-EU countries to be equivalent hout additional certification. to European organic regulations. In that case, organic wine certified nationally in provenance of those countries is recognised as organic In Switzerland, EU organic regulations are recognised to be equi- in Europe. valent to the ‘Ordonnance Nationale Suisse sur l’AB’ (Swiss regulations for organic agriculture). However, the Ordonnance Suisse is It is the case of the following countries: USA (since 01/08/14), Swit- seldomly recognised by consumers who are more aware of the pri- zerland (since 27/06/13), New-Zealand (since 03/08/14), Canada vate ‘Bourgeon’ label. Producers who want to showcase their orga- (since 18/03/16) and Chile. nic wine in Switzerland often apply for the ‘Bourgeon’ certification.

For other non-EU countries, wines must be certified by an equiva- For the United States, EU organic regulations are recognised equi- lent control body, that is to say a body approved for the certification valent to the local NOP when it comes to viticultural practices only. of products according to European organic regulations or on the To obtain NOP equivalence, wines need to be certified organic in basis of specifications deemed equivalent by the European Com- the EU and be vinified according to NOP rules (respect of rules on mission. sulphites, limited list of intrants and specific labelling rules).

For exports to other countries, and provided that national organic regulations do exist, additional certification will be required.

TO GO FURTHER:

Videos: ‘Everything you need to know about organic wine’ available to view from SUDVINBIO’S YOUTUBE CHANNEL

ADDITIONAL INDICATIONS

‘NO ADDED SULPHITES’ ‘VEGAN’ WINE This mention can appear on any (organic or non-organic) wine la- This mention means that the wine (whether organic or non-orga- bel, as long as the producer can prove that no sulphites were used nic) was made without intrants of animal origin (e.g. gelatine based in the winemaking process. However, if sulphites levels are greater glue, albumin, casein). Several brands, managed by different as- than 10mg/l (of total SO2) the ‘contains sulphite’ mention is man- sociations internationally, exist. They offer certification for products datory. and the use of the logo associated with their brand. Source: DIRECCTE LR Notes: www.sudvinbio.com INAO: www.inao.gouv.fr Agence bio: www.agencebio.org

CONFERENCE Organic wine ‘What is an organic wine?’ ACCESS A reminder of the fundamentals. Live Tuesday 26 January conferences 10 – 12 am

Discover Sudvinbio’s You Tube Channel! All you ever wanted SUDVINBIO’S to know about organic wine without daring to ask: What is an organic wine? The growing cycle, organic winemaking, YOUTUBE advantages for biodiversity and the preservation of water ways. Organic certification: how does it work? Market CHANNEL growth, quality - in the eyes of a sommelier, etc.

ORGANIC CERTIFICATION - 11 ORGANIC VITICULTURE IN FRANCE A VERY POSITIVE DYNAMIC

New figures for organic wine in France confirm that the sector is booming. Between 2012 and 2019, planted surfaces and sales have more than doubled. The industry has seen its turnover exceed 1.2 billion euros, pulled by a particularly dynamic offer which grows following the pace of conversion as well as an increasingly steady demand on the French as well as the export market. Sources for all data quoted on pages 12 to 14 (unless stated otherwise): Agence Bio/ AND-International – 2019 data, last updated 2020.

PRODUCTION KEY 2019 FIGURES

In the positive context of the progress of French organic agriculture across all sectors with 2.3 million hectares cultivated organically (8.5% of France’s total cultivated area), the wine sector is doing very well. The total cultivated area for organic vineyards has risen by 23% in comparison to 2018, reaching 112 000 hectares managed organically (certified and in conversion) in 2019, spread across 8,039 estates (+20% vs 2018). In total, at the end of 2019, surfaces certified organic and in conversation epresentedr more than 14% of the national vineyard.

Results for 2019 are very positive. A strong rise in vineyard conversion is to be noted: in 2019 1313 new estates made the move to organic against 891 in 2018, 572 in 2017 and 87 in 2016. Vineyard conversions to organic agriculture see a large increase with a 50% rise for surfaces in their first year of conversion, to 20,963 hectares.

THE VINEYARDS WHO ARE THE FRONT RUNNERS Four vineyards represent 72% of the volumes reaching the market (Languedoc-Roussillon, Rhône, Bordeaux, Provence). The average yield is higher in comparison to the previous year (+4hl per hectare) and planted areas have increased by 4,700 hectares, thanks to new conversions and new plantings coming into production.

The region of Occitanie represents 38% of French organic vineyards, a total of 42, 424 hectares (certified organic + conversion) and around 1 million hectolitres of organic wine produced in 2019 – which made it the leading French region for the production of organic wine across all sectors. Given the large growth of the areas in conversion and with a hypothetical average regional yield of 40hl/ha, expected production for the region of Occitanie would be at 1.15 million hectolitres in 2021 and 1.4 million hectolitres in 2022.

RANKING OF KEY PRODUCING AREAS (FRENCH DEPARTEMENTS) IN 2019

FIGURE 1 : Principaux départements selon FIGURE 2 : Principaux départements selon la surface conduite le nombre de producteurs en bio, part des vignobles (AB + conversion)

Nbre producteurs Nbre ha et % SAU en (bio+conv) 33 Gironde 775 33 Gironde 13 909 11,6% 34 Hérault 742 34 Hérault 12 255 14,4% 30 Gard 580 30 Gard 11 952 21,1% 84 Vaucluse 584 84 Vaucluse 10 965 21,5% 11 Aude 446 11 Aude 8 741 12,9% 83 Var 453 83 Var 8 135 23,3% 66 Pyrénées-Orientales 318 66 Pyrénées-Orientales 5 197 22,3% 26 Drôme 301 26 Drôme 3 983 23,5% 68 Haut-Rhin 255 13 Bouches-du-Rhône 3 534 31,2% 49 Maine-et-Loire 233 49 Maine-et-Loire 2 912 12,4%

CONFERENCE ‘The market situation for organic wines in France and regulatory evolution’ Tuesday 26 January – 10 – 12 am

ACCESS Live conferences

12 - ORGANIC VITICULTURE IN FRANCE I A VERY POSITIVE DYNAMIC FIGURE 4 : Principaux départements viticoles bio français en 2019

< 2 % Part de la surface viticole en bio 62 Surfaces certifiées + conversion 59 2% - 5 % 80 5% - 8 % 76 02 08 8% - 12% 60 50 14 27 95 57 12% - 18 % 51 55 67 61 78 77 54 18% - 30 % 29 22 91 35 28 10 88 > 30 % 53 52 56 72 45 68 89 70 90 41 44 49 21 37 25 18 58 85 36 39 79 86 71 03 23 01 74 17 87 16 63 42 69 73 19 38 24 15 43 33 26 05 46 07 48 47 12 40 82 30 84 04 06 32 81 13 31 34 83 64 11 65 09 66 2B

FIGURE 5 : Evolution of the total number of winemakers and vineyard surface areas certified organic or in conversion since 2008

20 0963 ha

8 039 100 000 8 000

Areas in 1st year of conversion (C1) 6 726 90 000 7 000 Areas in 2nd year of conversion (C2) 14 142 ha Areas in 3rd year of conversion (C3) Areas certified organic 5 835 13 968 ha 80 000 6 000 Number of estates committed to organic 5 263 8 616 ha 5 088 5 176 8 816 ha 8 446 ha 70 000 4 927 4 924 5 250 5 424 ha 4 266 ha 5 588 ha 4 689 5 939 ha 3 337 ha 3 608 ha 4 944 ha 3 748 ha 3 345 ha 3 978 ha 3 352 ha 60 000 4 426 ha 3 346 ha 3 070 ha 4 500 4 211 ha 3 945 8 562 ha 8 417 ha 7 288 ha 50 000 3 750 13 006 ha 12 177 ha 10 990 ha 68 506 ha Surfaces (ha) 3 024 40 000 3 000 65 298 ha 2 301 11 889 ha d’exploitations Nombre 12 013 ha 10 826 ha 60 953 ha 58 638 ha 30 000 57 601 ha 2 250 54 700 ha 6 452 ha 49 582 ha 6 349 ha 4 675 ha 20 000 40 449 ha 1 500 4 243 ha 3 416 ha 1 831 ha 28 662 ha

10 000 21 403 ha 750 17 492 ha 15 663 ha

0 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

ORGANIC VITICULTURE IN FRANCE I A VERY POSITIVE DYNAMIC - 13 THE ORGANIC WINE MARKET

A MARKET IN STRUCTURAL GROWTH Pulled up by a growth in demand which tends to exceed the increase in production capability, France’s domestic organic wine market shows a yearly average growth rate of 16% in value over the 2012-2019 period.

DIVERSIFIED DISTRIBUTION CHANNELS The value of organic wine purchases by French households has been estimated at 979 million euros in 2019, an increase of 5% on 2018. Organic wine represents 4.7% of wine consumption in France (in volume, according to 2018 OIV data on consumption in France). It represents 6.7% of the volumes exported from France and 4.8% in value.

46% of organic wine sales were made from direct sales and 10% from organic specialist stores. The next channels in order of importance are supermarkets and wine shops (each 22% of total value). The wine sector is the only one for which direct sales is the key commercial channel.

DIAGRAM 6: DISTRIBUTION CHANNELS (EXCEPT RESTAURANTS): MARKET SHARE

DIRECT SUPER- WINE ORGANIC SALES MARKETS SHOPS SPECIALISTS 46% 22% 22% 10%

448 MILLION EUROS 217 MILLION EUROS 212 MILLION EUROS 103 MILLION EUROS

DIAGRAM 7: Routes to market for organic wine in 2018

TOTAL VOLUME MARKETED 2.21 Mhl 2.21 MILLIONS HL MIS EN MARCHÉ EN 2019 WINE ESTATES COOPERATIVES According to Agence Bio, 2.21 million 1.64 Mhl 0.58 Mhl hectolitres of organic wine have been re- leased onto the market in 2019. Domestic 0.10 Mhl consumption is estimated at 1.25 millon hl 0,47 Mhl (57%) and exports at 960,000 hectolitres (43%).

0.52 Mhl EXTERNAL MERCHANTS MARKETS 0.26 Mhl 0.73 Mhl 0.96 Mhl 0.34 Mhl

0.34 Mhl * Data rounded to the nearest 0.01 source survey AND-International for Agence Bio – 2020 RETAILERS SUPERMARKETS WINE SHOPS 0.35 Mhl ORGANIC SPECIA- 0.19 Mhl LISTS RESTAURANTS 0.88 Mhl FRANCE: 2012 > 2019 A TURNOVER INCREASE OF 170%

0.04 Mhl 0.04 Mhl CONSUMPTION 0.30 Mhl IN FRANCE 1.25 Mhl

14 - LE MARCHÉ DU VIN BIO COMPETITION THE SHOWCASE OF EXCELLENCE

THE MEETING PLACE FOR QUALITY AND ORGANIC WINE PROMOTION 2021 marks the 14th edition of this great international competition, during which over 1,700 samples from many countries and appellations will be tasted in February by a jury of 400 wine industry professionals.

PRESIDENT OF THE 2021 TASTING PANEL THE VOICE OF JOURNALIST ANDREW JEFFORD A British journalist who writes for many English media (Evening Standard, The Times and The Guardian) and regular contributor to the international reference monthly magazine Decanter, Andrew Jefford will preside over the 2021 competition. Consi- dered to be one of the most respected voices of the wine world Andrew contributes to conveying the values of organic agriculture of the and its medal winners. He is the author of several books on wines and spirits and is a six-time winner of the Louis Roederer International Wine Writers’ Awards.

CHALLENGE MILLESIME BIO COMPETITION I THE SHOWCASE OF EXCELLENCE - 15 OTHER ALCOHOLIC BEVERAGES

FOR THE THIRD CONSECUTIVE YEAR, MILLESIME BIO WELCOMES OTHER ORGANIC ALCOHOLIC BEVERAGES. The Millésime Bio fair has been the leading international trade exhibition for organic wines for 28 years. In order to create a synergy between the different segments of organic alcoholic beverages, which have experienced a rise in sales of 24% in 2019 (Agence Bio), the fair will feature for the third year running a space dedicated to other organic alcoholic beverages.

Organic alcoholic beverages meet consumer demand for sustainable agricultural practices respectful of the soil and of the biodiversity (use of organic malt, barley, fruits and herbs).

This area will gather around fifteen exhibitors who will offer cider, gin, rhum, whisky, cognac, vodka, liqueurs and other spirits. With the strong comeback of the liqueurs of yesteryear, forgotten aperitifs and the trend for craft spirits and cocktails, we are certain that this dedicated space will prove popular for the next editions of Millésime Bio.

Find producers of other organic alcoholic beverages in our list of exhibitors > www.millesime-bio.com

16 - OTHER ALCOHOLIC BEVERAGES THEY LOVE MILLESIME BIO #MillesimeBio2021 IN THE WORDS OF PROFESSIONALS

VISITORS EXHIBITORS

NADINE ROSIER ADRIANO VIVAS Sommelier – Intermarché/France Now / Argentina ‘The show allows us to find a concentration of what is on offer in ‘Millésime Bio 2020 has been our first participation to the fair. We the organic wine world in France and abroad. It allows you to see had asked several importers, mainly Europeans about specific a maximum of people in three days. It saves a great deal of time.’ trade fairs for organic wines and we found consensus on the good attendance levels and profiles of the Millésime Bio visitor. We were very satisfied with our first experience. We met many PAOLO BOUCA-NOVA importers who were actively looking for new organic wines.’ Buying Director – Le Repaire de Bacchus/France ‘Here everybody is placed on the same level, it’s the beauty of this fair. It’s an unmissable exhibition for those who want to find the MARCELLO VAONA very best in organic and biodynamic wine’. Novaia / Italie ‘I already thought that Millésime Bio was one of the leading exhi- bitions for organic wines and now that I have taken part, I am sure RICHARD VON DER LINDEN of it. My objective was to meet new clients and also some of my Buying director – Coenocoop Wine Traders / existing ones – and many of them came along. I have been very The Netherlands ‘At Millésime Bio, all exhibitors are interesting and match our crite- satisfied with the contacts I had.’ ria as we look for organic wine producers and new trends.’ ROMAIN BOUCHARD Domaine de l’Enclos / France ‘Millésime Bio 2020 was a very important meeting place for us as we are in a phase of development and it is a large exhibition of international scale, very adapted to our strategy. We are very satisfied with our participation. We have had 67 visitors from 14 different countries over the 3 days. We didn’t RETROUVEZ LES INTERVIEWS VIDÉO have any dead time, even though there were 2 of us on the stand! sur Sudvinbio’s Youtube channel Thanks to the fair, we have 5 new important export partners who have already placed orders. In France, we have around 10 new clients, merchants, wholesales, agents and restaurants.’

FIND COMMENTS FROM THE SHOW EXHIBITORS AND VISITORS AT www.millesime-bio.com

ILS AIMENT MILLÉSIME BIO I PAROLES DE PROFESSIONNELS - 17 1ÈRE RÉGION VITICOLE DE FRANCE P : 533 C CMJN : 95-72-15-67 RVB : 14-34-68 #0E2244

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MILLÉSIME BIO IS ORGANISED BY SUDVINBIO, Occitanie Trade Association of Organic Vintners (previously known as the Languedoc-Roussillon Trade Association of Organic Vintners), since 1993.

SudVinBio is a ‘Loi 1901’ (non-profit) association created in 1991. It is an organisation representing producers (independent wineries and cooperatives) and merchants of organic wines in the Occitanie region (Languedoc-Roussillon + Midi-Pyrénées). As France’s number one organic wine region, SudVinBio represented around 70% of the regional production of organic certified wines at the end of 2017 (around 700 000 hl). It orchestrates promotional and communication activities, protects the interests of its members, provides support for research and development as well as advisory services to its members.

ORGANIC WINE MARKET EXPERT PARTICIPATION to institutional exchanges in France and in Europe • Running of the regional trade association commission on organic viticulture within Interbio Occitanie • Representation of Sudvinbio within France Vin Bio (the national trade association for the sector) • Participation to the regulatory evolution process of European regulations on organic wines.

ACQUISITION of technical or economic resources • Conducting economic studies • Research and experimentation in organic viticulture and winemaking with different partners (Chambres d’Agriculture, IFV, ICV, INRA, ITAB, viticultural trade bodies from other regions) • Consumer surveys • Creation and running of the market economics observatory

A DAILY COMMITMENT TO OUR MEMBERS SHARING acquired expertise • Diagnostics and advice services to members on organic viticulture, organic winemaking and respect of international organic regulations issues. • Publication of reports from research and experimentation studies (organic viticulture and winemaking) • Training for producers in conversion and future technicians and engineers from Nîmes and Montpellier’s graduate schools • Organisation of conferences and technical days (in collaboration with the IFV, ICV, ITAB, Interbio Occitanie, Chambres d’Agriculture…).

DEFENSE of the organic agriculture (AB) label • Involvement of national fraud authority services (services de la Répression des Fraudes) in case of misuse of the ‘AB’ label.

AN EVENT ORGANISER MILLESIME BIO: the world organic wine fair Created in 1993, the fair takes place at the end of January every year and gathers around 1,300 exhibitors from around the world. Strictly limited to organic certified wine producers and merchants, it is open to professional buyers.

CHALLENGE MILLESIME BIO COMPETITION: the international organic wine competition Every year in mid-January more than 1,700 samples of organic certified wine from around the world are tasted by professionals. The winning wines are available to taste at Millésime Bio in a dedicated area. In order to carry out its activity, Sudvinbio benefits from the financial support of the Occitanie region, FEADER, the Direction Régionale de l’Alimentation, de l’Agriculture et de la Forêt (regional food, agriculture and forestry bureau) and from France AgriMer.

Discover Sudvinbio’s You Tube Channel! All you ever SUDVINBIO’S wanted to know about organic wine without daring to ask: What is an organic wine? The growing cycle, YOUTUBE organic winemaking, advantages for biodiversity and the preservation of water ways. Organic certification: how does it work? Market growth, quality - in CHANNEL the eyes of a sommelier, etc.

MORE INFORMATION FROM www.sudvinbio.com

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isime THE WORLD FAIR FOR ORGANIC WINES AND OTHER ALCOHOLIC BEVERAGES

#MILLESIMEBIO2021 www.millesime-bio.com DIGITAL

MILLÉSIME BIO PR AGENCY PR AGENCY FOR ORGANISERS SUDVINBIO FRANCE CLAIR DE LUNE INTERNATIONAL PRESS OXYGEN www.sudvinbio.com isimewww.clairdelune.fr [email protected] www.millesime-bio.com Mathilde Blanchon Leïla Colaud [email protected] + 33 (0)5 32 11 07 31 +33 (0)6 24DU 94 VIN 41 ET DES65 AUTRES BOISSONS ALCOOLISÉES BIOLOGIQUES Design graphique : gamberge.fr