Global Consumer Generations

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SENIORS BOOMERS GEN X GEN Y GEN Z GEN ALPHA BORN: 1928 - 1945 | AGE NOW: 70-87 BORN: 1946 - 1964 | AGE NOW: 51-69 BORN: 1965 - 1980 | AGE NOW: 35-50 BORN: 1981 - 1994 | AGE NOW: 21-34 BORN: 1995 - 2009 | AGE NOW: 6-20 BORN: 2010 - 2025 | AGE NOW: 0-5 Coca-Cola Generation Brazil Generation Z Mexico McOndo Generation Chile Gen X Born Free Generation South Africa South Africa Uhuru Generation East Africa X Yi Dai Ren Generation X Internet Generation Gen Alpha China Australia Australia Global Consumer Baby Boomers Sampo Generation iBabies Australia South Korea Singapore Generations Oldest Generation Danso Generation Gen X Yutori Generation Australia Japan Australia Japan Conventional wisdom has it that demographic Gen DIY Satori Generation Lucky Generation Indonesia Japan cohorts are fixed – that they transcend Australia national and cultural boundaries. However, Wu Ming Yi Dai Seniors Nameless Generation at Stylus, we believe that consumer genera- China China tions vary widely from country to country. Post-60s Generation Little Emperors Precious Snowflakes China China China There are no standard birthdates or names Late Boomers Post-80s Generation for each generation. Traditional groups are South Korea China fraying at the edges, forcing brands and 386 Generation Post-Bubble Post-90s Generation South Korea Japan China agencies to reboot engagement strategies for the many different strata that make up Early Boomers Ushinawareta Sedai South Korea Lost Generation today’s global markets. Japan Post-70s Generation Shinjinrui Generation China Shinjinrui Junior Generation Japan Post-50s Generation Bubble Generation Our research team has created an info- China Japan graphic that compares consumer genera- Second Baby Boomers First Baby Boomers Japan tions around the world. We want to help Japan you understand the nuances between 475 Generation YUMs South Korea India these changing groups – to better navigate Generation Golf Generacja Nic a complex consumer landscape, where Germany Nothing Generation Poland meaning and identity are often lost in End of Century Generation Poland 89ers translation. Germany Metapolitefsis Generation Greece Have we missed a generation? Génération Mitterand Whatever Generation France Please send any suggestions to Generazione X [email protected] to help us Italy expand this evolving consumer framework. Pepski Generation Russia Generación Kronen Spain Mileuristas Spain,Italy Generation ‘89 Pokolenie ‘89 Key Poland €700 Generation Greece Centennials Generación J.A.S.P. US North America Over-Qualified Generation Spain South/Central America Plurals Gen War US Serbia Europe Generation Rent Digitods UK Middle East & Africa US Asia Boomlets MTV Generation Screenagers US US US iGeneration US Generation Jones Millennials US US Touchscreen Generation US Crash Generation US Younger Boomers Muppies Generation We US Matures US US US Silent Generation Older Boomers Gen X Boomerang Generation Homeland Generation US US US US US 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020 www.stylus.com This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International Licence..

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