LITTLE MIX SIGN with USA PRO Submitted By: Keith Bishop PR Ltd Tuesday, 22 December 2015
LITTLE MIX SIGN WITH USA PRO Submitted by: Keith Bishop PR Ltd Tuesday, 22 December 2015 CHART TOPPERS TO FRONT FEMALE FITNESS BRAND (Transcript of the interview with Little Mix and images available on request) Little Mix are the new global ambassadors for USA Pro – the fashionable sportswear brand, designed by women for women. The former X Factor winners will star in a new TV advert, due to air in January, and work with USA Pro on their very own collaboration, which is due to release in Summer 2016. The band, made up of Jade Thirlwall, Perrie Edwards, Leigh-Anne Pinnock, and Jesy Nelson, will each work on collections that reflect their individual personalities and approaches to fashion and fitness. Commenting on the partnership, Jade said: “We’re so excited! The USA Pro range is ideal for our active lifestyles, as well as those of our fans. It’s not just about gym gear; we wear USA Pro during rehearsals, on photo shoots, when we’re out and about or even just on the sofa!” Leigh-Anne added: “We can’t wait to be involved in the design process. We’ve got so many ideas! Each one of us has our own individual style, body shape, and approach to fitness so we’ll be incorporating all those ideas into our own range.” The global deal represents Little Mix’s first move into the fitness world and it was USA Pro’s combination of fashion and functionality that appealed to the girls. Perrie said: “I love keeping fit by dancing and taking classes but, like a lot of girls, I actually hate the gym! Everyone’s individual in the way they exercise but we all want to look good whatever we’re doing.
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