SeptemberlOctober 1989 Volume 16, Number 4

~FAINATIONAL STEREO\ d 4l 7, STEREOSCOPIC ASSOCIATION View-Master 3-D Toy?

hen View-Master was first in- produce the fine stereo effects of the tion that has given pleasure to so W troduced it was sold by photo reels and the 3-D cartoons are abso- many people. We can only hope stores and gift shops around the lutely wonderful, done by superb that, due to the renewed interest in country as a 3-D scenic souvenir. artists. 3-D, the scenic packets and special Everywhere they were on display lit- With such great subjects as Mick- event packets will again be produced tle blue and white envelopes invited ey Mouse, Cinderella and the rest of and made available in small sou- the purchaser to view "7 More the Disney gang, the serious 3-D fan venir shops all over the country. Wonders of the World." Over the should not overlook View-Master. We, as collectors, feel that View- years, this principle changed and, as As the 3-D craze of the 50's start- Master is, by no means, only a toy a result of GAF marketing tech- ed to die down and movie film took but a unique 3-D collectible with 50 niques and sales trends, View- over, View-Master was the only years worth of intriguing items al- Master has turned from the serious company with enough foresight to ready produced and, hopefully, an- 3-D souvenir it once was into an look for a new audience for their other 50 years worth of ideas educational child's toy. products and thus, while most of the waiting for production. The toy aspect of View-Master, other 3-D companies went out of This column will be a regular fea- nevertheless, doesn't take anything business, View-Master did quite well ture commencing with this issue of away from the product and it is, with its new direction and is still Stereo World. We invite anyone with without a doubt, the finest mass sold in countries throughout the an interest in View-Master to feel marketed 3-D item in the world world. free to write to us with ideas for today. View-Master celebrates its 50th future articles: Wolfgang & Mary View-Master employees use the birthday this year and, if William Ann Sell, 3752 Broadview Drive, latest technology in photographing Gruber were here today, he could Cincinnati, Ohio 45208 USA. m images and editing film in order to certainly be proud of his fine inven-

3 STEREOGRAPHERS IN SHOW

he PhotoZone Gallery in Eugene, scapes. He uses Nimslo/Nishika hand oil tinted. Small 3-D viewers ' T Oregon will be exhibiting the prints to construct collages as will be available. fine art 3D photography work of spheres, panoramas, and other com- Mike Taylor is a Eugene-based Ron Paul Finne (NSA), Jonne M. positions. Some create shimmering professional and fine-art photo- Goeller (NSA), and Mike Taylor. A light as the viewer moves past them. grapher who uses the Stereo Realist variety of experimental as well as He also uses standard print film for format to aid him in his "in-depth traditional work will be shown. For stereo "panoramas"; horizontal se- exploration of how we perceive our those of you who live in Oregon, or quences of stereo pairs adjacent to world in a visual sense. He is cur- who anticipate being on the west each other all in the same view. His rently exploring this process in both coast between March 31 and April work was recently exhibited at NSA found objects and contrived situa- 26, Eugene is located along the 1-5 PORTLAND 89 and at Portland tions including multiple exposures freeway corridor 2 hours south of Community College's Rock Creek overlaid on the same stereo pair. Portland, Oregon. The gallery ad- Gallery. This show will be available for dress is 411 High Street, Eugene, Jonne Goeller will be exhibiting touring. If NSA members have con- Oregon 97401. Hours are Tuesday traditional Holmes style b&w Real- tacts with galleries in their area and through Sunday from 12-5. An ist views, as well as several large would like to have the show come to opening reception will be held at the Nimslo/Nishika multi-panel prints. their city, send Ron, or Jonne a note gallery on Saturday evening, March Her Holmes prints feature historical in care of the PhotoZone Gallery 31 at 7:30 P.M. architectural views with an "old with your gallerie's name, address, Ron Paul Finne uses 3-D imagery west" flavor, landscapes of the phone number, and director's name. to explore natural spaces, landscapes Northwest, and some dramatic de- The only cost will be for round trip and close-up details within land- partures. A few delicate images are shipping and insurance. m Copyright 01989 by the NATIONAL STEREOSCOPIC ASSOCIATION STEREO-$

Volume 16, Number 4 Septem berloctober 1989 IN THIS ISSUE NSAPortland89 ...... 4 NSA Board of Directors by John Dennis CHAIRMAN Next: NSA 1990 Salutes Eisenhower - Stereographer ...... 11 Louis H. Srnaus by Laurance Wolfe MEMBERS Paul Wing A New England Stereo Mystery...... 12 T.K. Treadwell by Laurance Wolfe Susan Pinsky Dieter Lorenz 3-D Technology in Montreal - Part 2 ...... 16 by Don Marren NSA Officers View-Master Commercial 3-D...... 20 PRESIDENT by Howard Taylor Tom Rogers SECRETARY John Weiler REGULAR FEATURES TREASURER William Eloe Editor'sView ...... 2 VICE PRESIDENT, REGIONAL AFFAIRS Tom Rogers Letters ...... 3 GENERAL BUSINESS MANAGER Theunknowns ...... 28 Linda S. Carter Newviews ...... 31 Stereo World Staff Thesociety ...... 34 EDITOR John Dennis LibraryReport ...... 36 ART DIRECTOR Mark Willke Classified ...... 38 Calendar ...... 40

Stereo World IS published bimonthly by the Natlonal Stereoscop~cAssoc~atlon. Inc Annual dues $22 thlrd class US. $30 llrst class US. Canada, and forelan sdrface. $40 international air mail. All memberships are based on the publishing year of Stereo World, which beg~nsin March and ends with the JanuarylFebruary issueof the next year. All new memberships received will commence with the MarchiApril issueof thecurrent calendar year. When applyingformembership,pleaseadviseus if you do not desire the back Issues of the current volume. Material In this publication may not be reproduced without written permlsston of the NSA, Inc.

National Stereoscopic Association (Memberships, renewals, address changes, classified ads, display ads) PO. Box 14801, Columbus, OH 43214 Stereo World Editorial Office (Letters to the editor, articles) 5610 SE 71st Ave., Portland, OR 97206 "Newviews" Editor David Starkman PO. Box 2368, Culver City, CA 90231 Front Cover: "The Unknowns" Editor Like two ghosts from 50 years past, these transparent test models of early Dave Klein 14416 Harrisville Rd., Mt. Airy, MD 21771 versions of the View-Master Model A were among many other rare items in "3.D Movies" Editor the Invited Exhibit at NSA PORTLAND Bill Shepard 17350 E. Temple Ave., #399 89 last August. Collections from three LaPuente, CA 91744 sources were combined to make it the most comprehensive display of View- Stereoscopic Society, American Br. Master material ever assembled. Details Jack E. Cavender,Corresponding Secretary 1677 Dorsey Ave., Suite C of the convention are found in the fea- East Point, GA 30344 ture "NSA PORTLAND 89" by its coor- dinator John Dennis, who now knows MEMBER, INTERNATIONAL STEREOSCOPIC UNION better. Editor's Weov Well Used s any collector knows, vintage A views can be found in any con- dition from mint to battered to dis- integrated and ready for recycling. In most cases, physical damage to cards is attributed to poor storage conditions or other kinds of general neglect over the years - sometimes starting with the original owner. But the condition of some views results from exactly the opposite of neglect. Their dog-eared, frayed corners and tattered edges have liter- ally been eroded by years of repeat- ed insertion in stereoscopes and stuffing back into boxes. Reasonable handlers would best protect the im- legible information from the backs care in handling and storage may ac- ages they held, and emphasize to all of some views in the set. At some tually have added to their years of their long archival mission. (None point, a conscientious librarian has use and made possible some specific of the comers are bent or missing, as rewritten the titles on the most fad- types of wear not found on more can be the case with lighter weight ed backs. damaged but less used views. mounts.) There is some intangible pleasure The Keystone views of Panama While some views in similar con- in handling these views, touched by Canal construction sent to illustrate dition can be found having survived so many hands and seen by so many Bill Brey's feature in the July/Aug. years of use in school classrooms eyes, that can transcend even the en- '89 Stereo World are a better than during the first half of the century, joyment of holding stereographs far usual example. The comers of some these examples are from the Car- older or more rare. It may be from of the views have been gradually negie Library in Oklahoma City. some sense of participation with so pulverized over the years into None of the print pairs themselves manv uncounted others in the views' cushions of soft fibers that are as show damage beyond minor exceeding achievement of their origi- much a tactile experience as a visual scratches and fading, but years of nal purpose to inform, entertain and one. It's as if the mounts themselves slipping the cards in and out of educate. It's hard to view them with- had realized that such a gentle inter- whatever boxes they were filed in out thinking about the many face with their environment and have nearly erased the ink and any citizens of Oklahoma City sitting in the library with a stereoscope, going through a box of views. How many were young and eager for a look at the world beyond Oklahoma? How many were simply bored and in need of any diversion available free? Did they take "world tours" through complete sets or se- lect subjects of special interest7 Did the Panama Canal views inspire any potential young engineers, or was that "marvel of the age" seen as old history by 1932 - the date in the library stamp on the backs, when the views may have been acquired? For whatever reasons, enough of the people of Oklahoma City en- joyed these views to give them a his- tory of handling and viewing (Continued on page 37)

2 STEREO WORLD SFptcrnberlOctober 1989 Letters

No Dead Item with our much delayed press date. In the made of possessive dates. I think your bit late, but a letter of appreci- end, it was Stereo World which was too rule is easily the more logical, and I will A ation for the supurb May/June late for the bulk mailing readers, not the keep it in mind. issue. Although the color was wel- dealers who were too early. -Ed. come, certainly, the excellence was -Ed. derived especially, for me, from the Spliced and Paired large percentage of contemporary Pseudo-stereodipity Cameras Available items. After all, stereo is not a dead The article on "Spin Glasses" in With great interst I read your re- item from the past but is - or ought the July '89 issue of "Scientific port about the ISU Congress in Ger- to be - a continuing chronicle of American" provides an interesting many. (July/Aug. '89 page 44) I was the present melting into the future. example of pseudo-stereo. The illus- there too, and bought two cameras The inclusion of information tration of interacting atomic fields in which were available in four weeks. about available equipment, most a spin glass on page 57 can be free- The first camera was made by Peter impressively with this issue the viewed like a stereo pair to produce Kato, Wildenbruckstrabe 10,4000 Toshiba 3-D camcorder, is of great a three-dimensional effect. Dusseldorf 11, Federal Republic of value. I wonder if there is any input When free-viewing this image, Germany. I bought it for 2.500, - at all on the projected Russian 3D fuse the two pairs of arrows. They Marks, and it consists of two Prakti- still camera? will appear to rise out of the draw- ca MTL 50s with f/1.8,50mm I ought to add, I do, in fact, like to ing and the blue circles will float lenses. Later I bought a second cam- see 3D views of long ago. These are over the red background. The effect era from Mr. Kato, professionally certainly not being put down by me, is purely artificial, of course, but in- done like the first camera I bought, just being noted that "stereo card teresting. and Mr. Kato is able and willing to collecting" is nice but not past a cer- Incidentally, my compliments on deliver as many cameras as you tain percentage of published material. the May/June color issue. It was would like to buy. Jay K. Klein spectacular! The second camera I bought from Bridgeport, NY Gary J. Grzebienik Renate Grosch, Stereo-Optik, Main- Clawson, MI strabe 13, 6057 Dietzenbach- Auction Inserts Steinberg, Federal Republic of Ger- Or, try the page from various angles many. It was a twin-Olympus XA I received my July/August issue on with anaglyphic glasses. -Ed. with flash. The cameras are mount- Dec 12, 1989. No problem, I didn't ed on a bar in which the electrical op for first class mail. What does Those Possessive Years coupling is hidden. The price was upset me is that I was unable to bid 903, - Marks. on any of the auctions enclosed with The stereo pair on page 34 (July/ Both cameras function well and the magazine as the closing dates Aug. '89) is printed backwards. are professionally done. They are had passed or were the same date as Also, plurals of numerically written available in a short time, and every- my receipt of them. I would like to dates do not contain an apostrophe one can get them. Therefore I do not recommend to the people who run unless possessive, i.e. "He was edu- understand your report about limit- these auctions that they move their cated during the 1890s." but "He was ed availability of such cameras. Mr. closing dates further out, to give educated during the 1890's academic Kato is even able to deliver a won- those of us who do not get their excitement." derful 2 x Ricoh-SLR with K - magazines by first class mail enough As always, I look forward to my mount at an expensive price of time to get their auctions and bid on next issue of Stereo World. Keep it up! about 2.900, - Marks without them. Helen Noeldner lenses. (The greatest disaster in my Dan Jacobson Coral Gables, FL Sacramento, CA stereo career was the possession of a The view of Murraysville, Idaho is a Hectron H3! It did not work at all.) There have been times when dealers full contact print from an untransposed, Horst Muller could have used that advice, but the uncropped Haynes negative. Some Hannover, Germany July/August issue, delayed for many authors prefer that such negatives be agonizing weeks by the chaotic after- presented as-is like this, others like us to Until some publication with the math and general exhaustion following transpose the halves of the half-tone resources of Popular Photography or the convention, is not one of those in- negs for normal viewing. The latter was Consumer Reports buys several of each stances. The dealers, in fact, went to the intention in this case but notes to do available customized camera, reports great lengths to confirm several esti- so were lost in the deadline rush. The from individual owners must be taken as mates of the anticipated publication date office dictionary (Random House, 1967) sincere but subjective accounts. Before and adjusted (sometimes more than gives in its style manual (p. 1897) plural ordering, always inquire about current once) their closing dates to coordinate dates first WITH the apostrophe, then prices, availability, and means of pay- alternatively without it. No mention is ment and shipment. -Ed, m

STEREO WORLD SeptemberlOaober1989 3 he first NSA convention in the T Pacific Northwest attracted 665 people to the various events of the 4 day NSA PORTLAND 89. From August 4 through 7, Portland's largest hotel, the Red Lion Lloyd Center, was dominated by stereo collectors and photographers and their images, equipment, ceremo- nies, conversations and commerce. Programs Friday the 4th was devoted to the first group of programs. After some introductory slides welcoming people to the City of Roses, "A View of Mt. Hood" by Lou Smaus was presented. Oregon's tallest mountain (and sub- ject of the convention logo) was seen through a series of both distant scenics and dramatic climbing close- ups made from the late 19th to the early 20th century. Many of the most impressive views were made from 1912-16 by climbing guide/ photographer Frank Patterson of Hood River, Oregon. His view "Arriving at the Summit of Mt. Hood" was used on the cover of the convention program book and also appears in the 3-reel View-Master packet still available as a souvenir of the convention. NSA PORTLAND 89 was held in conjunction with the 50th anniver- sary of the View-Master, and to kick off that obsenration, the next event on the schedule was a panel discus- sion among 8 past and present em- ployees of the company. It was as some of these "old timers" were first gathering out in the hallway that one of the more memorable moments of the convention could be seen. Two long-retired View-Master vete- rans spotted each other and ex- claimed almost in unison, "I haven't seen you for years!" This was fol- lowed not bjr any polite handshake, but a hug expressing obvious delight that an old colleague was present and in good health. On the panel

by John Dennis

4 STEREO WORLD SeptemberIOctober 1989 were packet insert writer Claude Baskett, director of photography Fred Bennion, photo technician Howard Cooper, table-top and scenic photographer Hank Gaylord, cur- rent quality control director Dave Hitchcock, creative director Bob Johnson, current sculptor-set de- signer-photographer Joe Liptak, and reel duplicating foreman Roland Simard. An unstructured format allowed each panel member to relate per- sonal anecdotes and historical and technical details concerning their work over the years with stereo photography, reel production, view- Two early versions of the Model A viewer from the View-Master Ideal Collection dis- played as part of the Invited Exhibit at NSA PORTLAND 89. Plant test viewets were made er and camera design, etc as well as with transparent plastic to spot any problems with the reel advance mechanism or posi- answer questions. Never before had tioning stops. Older version at left had larger lenses than slightly later one at right, but the story of the company and its same focal length. (Stereo by John Dennis.) products been told by a gathering of so many who represented so many years and aspects of View-Master. The 75 minutes allotted seemed to evaporate all too quickly for an au- dience absorbed in this experience of living stereo history. While in- dividual interviews may sort out facts more precisely, nothing can (or may ever quite again) equal the free flowing exchange of memories, hu- mor and affection for stereography seen that morning. Many found it one of the high points of the conven- tion. Noting the large attentive crowd, one panel member remarked, "One thing that disturbs me a little bit is they're going to have an auc- tion this evening, and can just see One section of the View-Master panel discussion Friday morning during a question O I answer period. Left-to-right; Roland Simard, Claude Baskett, Dave Hitchcock, and Joe the whole group of us in chains, led Liptak. (Stereo by Susan Pinsky.) up to the block as antique View- Master employees!" "The Realist '50s" presented by Warren Callahan, highlighted the gems of a collection assembled and photographed by James Calder, Vice President in charge of sales for the Realist company from 1947 to 1955. Thanks to Janet Pruitt, his daughter, these rare images (many associated with promotional projects for Realist, and including movie stars on sets) were made available for projection by the NSA. "The Human Body in Electron Microscope Depth" by Dr. Sam Decker was a collection of astound- ing 3-D images showing the para- sites living on and in us all made through an electron microscope. His experience in the medical effects - Like some masked priest of a fusion cult between stereo alter towers, David Burder aligns both good and bad - of these varied four sound-synchronized projectors for his program "Reflections of a Golden Age." All creatures gave the presentation more Realist and 7p format slides were projected using Brackett Dissolver projectors placed on the center table. (Stereo by Susan Pinsky.) impact than similar studies of in-

STEREO WORLD SepternberlOctober 1989 5 sects or other microscopic subjects. "Cave Exploring in 3-D" by Dick LaForge covered techniques of sur- vival and photography in "wild" caves lacking trails, lights or guides. His several years of experience in lighting and stereographing the com- plex, confined spaces and fragile for- mations in caves have resulted in a show that thrills stereo and cave en- thusiasts equally. "Stereo With Single Lens Cameras" by Paul Milligan was a lavishly illus- trated "how to" demonstration by one of the true masters of both close-up and scenic stereography. Syn- chronizing pairs of cameras, use of Among the non-competitive entries in the exhibits were several collages of Nimslo prints slider bars and the effects of various by Ron Paul Finne of Eugene, OR. His prints form various shapes of natural, "panoramic" focal length lenses are among the treatments, including close-ups. This lenticular construction shimmers with 3-0light topics covered through slides by Dr. filtered through the green leaves as you move past it, and is titled "Green Paths Light." Milligan and other leading stereographers. "A Peripatetic Stereographer - "NSA New England 1990" was a Oregon painter and photographer M.M. Hazeltine" bv Peter Palmauist tempting look at some of the attrac- Phil Tyler. Assembled by Lou Smaus was a detailed look at current re- tions awaiting those going to the were several striking views of the search into the life and work of one next NSA Convention - June 29-July wheat and cattle country of eastern of the west's most ~roductivebut lit- 2 in Manchester, NH. Oregon and Washington made by tle publicized Along (Following the close of the trade the longtime member of the with an account of Hazeltine's wide fair Sunday afternoon, programs Stereoscopic slide folios. travels, examples of the many view were resumed, with "A View of Mt. Two amateur 3-D movies were publishers who used his images were Hood," "Cave Exploring in 3-D," and presented Sunday evening. "Nature shown. "Reflections of a Golden Age" being Trail to Hell" by Bill Shepard is the "Reflections of a Golden Age" by repeated.) Stereo World 3-D movie columnist's David Burder traced the history of "The PSA Stereo Sequence Show" delightful spoof of the wave of 3-D stereo photography through the displayed the winners of the 1988 horror/slasher films of the early medium's own historic images. The Photographic Society of America 1980s. Footage from several loca- sound-synchronized, multiple dis- competition for the best stereo slide tions in California shot in the same solve projection show had a flair essays. Each had its own sound rotated-image 8mm format by John equal to the classic opulence of the track and style, from scenic to per- Hart of the Stereo Club of Southern victorian images used. sonal and sentimental to humorous. California was also shown. "Phil Tyler of the Rolling T was a "Extended Vision" was a series of sampling of the stereo work of noted 3-D images created without cameras, photons or pens yet representing ac- tual objects. First seen were several stereo-plane separated "slices" of C.T. scan images in computer coded colors that revealed the interior of the human thorax in a wav which in years past could only have been im- agined by a sleep-deprived medical student. These and some more "or- dinary" computer-generated stereo anatomy studies were contributed by Dr. Charles Morgan of Portland's Kaiser Sunnyside Hospital. Follow- ing these were several of David Burder's nearly studio-quality Scan- ning Electron Microscope stereos in- cluding insects seemingly posing for perfect stereo impact and one ant with a computer chip as a prop. Potential bidders line up to view the merchandise prior to the 1989 Spotlight Auction, held Also seen were several of the latest Friday evening. This end of the table was dominated by View-Master reels and viewers. computer generated "Atoms" by (Stereo by Mark Willke.) Kenneth Snelson (see Mar. /Apr. '89, page 17).

6 STEREO WORLD Se~tcmberlOctober1980 "Transporter Bridges" by Gerard MI Metron was a historv, through vin- tage and recent sterekgraphs, of the unique French bridges that moved vehicles across rivers on suspended platforms. 1989 Awards Chosen 1989 FELLOW OF THE NSA for distinguished scholarship and extraordinary knowledge of the field was outgoing NSA President T.K. Treadwell. The EDWARD B. BERKOWITZ AWARD for the best article in a re- cent issue of Stereo World went to John Waldsmith for his article "The Whiting Brothers of Cincinnati" in One of several "non-View-Masters"from the View-Master Ideal contribution to the Invited the Nov./Dec '88 issue. Exhibit. This is the nearly flat, reflex viewing "Stereomax" by Brevettato of Italy. A well The MEMORIAL AWARD for designed effort to avoid View-Master patents and provide a more compact viewer. Blue plastic - extremely rare. (Stereo by John Dennis.) the best feature on a current stereo subject in a recent Stereo World issue went to William H. Bonney for his projectors, prototypes, reels, promo- some special niche in the stereo im- "Journey Into the Deep Sky" in the tional material, photos, etc tracing aging market of the past 50 years. July/Aug. '89 issue. the history of View-Master stereo Formats from Realist to 16mm to The MERITORIOUS SERVICE products. From dusty boxes found 8mm and designs from simple and AWARD for extraordinary contri- on the back shelves of the rear stor- elegant to clumsy at best were col- bution of time and effort to the NSA age room at the View-Master plant lected, but probably few if any gave went to Ma jorie & Raymond Holstein came several versions of the Model View-Master concern about a com- for their work in expanding and A viewer including two different mercial stereo viewing system even computerizing the Holmes Library. clear plastic plant test models. Near- close to theirs in practicality or The Invited Exhibit ly as rare were the later samples of popularity. (Both the View-Master imitation View-Masters (generally and other equipment from the ex- The 1989 Invited Exhibit involved resembling the Model C) made in hibit will provide material for many View-Master collections from three various countries and collected by articles in future issues.) sources: View-Master Ideal Inc, the plant for use in patent disputes. Competitive Exhibit Winners John F. Lawler, and Reel 3-D Enter- One entire display case was filled prises. On display in several cases in Views of a City, State or Region in the with examples of non-reel type stereo - ,The Columbia River by C.E. the center of the Exhibit Hall (where viewers from competitive companies the trade fair ran Saturday and Sun- Watkins" -Jim Crain. around the world using every manner Views of Famous Personalities - "Robber day) were numerous viewers dating of format and design to achieve Baron and Live-in Friend" - Laurance from 1939 to the present, cameras, Wolfe. Transportation Views - "Railroadsat Home and Abroad - Richard Leveth. Views by a Particular Photographer or Publisher - "He Loved Light" - Robert Wright. Foreign Views - "Lallemond & Hart's Costumes of the 19th Century" - Russell Norton. Surveys and Expeditions - 'The Golden Hind" - Quentin Burke. Quality of Life - "Medical Mysteries & Marvels of the 1870s" - Russell Norton. Tied with - "Artistic Endeavors" - George Polakoff. Open Category - 'Zovely Ladies" - Lou Smaus. Transparencies - 'Under Monterey Bay" - Mark Blum. Best Example of Stereography as a Fine Art - "New York, Someone Trying to Communicate"- David R. Johnson. Tied David Starkman, right, explains liquid crystal shuttering glasses to Carl, Sue and Lisa with - "The Golden Hind -Quentin Burke. Willke as they watch a tape from the Toshiba 3-0 Camcorder, which was also on display President's Award - "Medical Mysteries & at the trade fair. (Stereo by Mark Willke.) Marvels of the 1870s" - Russell Norton.

STEREO WORLD September/Oaober 1989 very small groups of VIPs or invited press representatives. Many of the current employees, in fact, were un- aware that large tours had ever hap- pened. Guiding the 222 NSA members who descended that Monday after- noon on the plant and its maze of con- necting buildings and busy, cluttered departments would have been a chal- lenge even in the tourist-attraction days of Sawyer's. As each busload arrived, at rough- ly half-hour intervals, people were divided into groups of about 20 and taken through each step of viewer and reel creation. Tours included a stop in Racks and boxes of View-Master reelsfilled a number of tables in the trade fair. This is the table the plant cafeteria for a complimen- of REELS WEST, a Portland area View-Master mail-order company. (Stereo by Mark Willke.) tary snack and concluded in the crea- tive department. Most of the former employees from Friday's panel discus- Trade Fair Master. The day opened with 2% sion were on hand among the cameras, The 17,067 sq. ft. Red Lion Ex- hours of 3-D View-Master projection sets and drawing tables to answer hibit Hall was a sea of equally eager covering many of the "DR" reels questions and talk stereo with the dealers and buyers Saturday and promoting View-Master reels and delighted guests. Some other former Sunday, with a "neutral zone" down equipment over the years, as well as employees were also on hand, along the center of the room where the rare samples of commercial advertis- with the current staff of photo- competitive and invited exhibits ing reels from the early 1940s to the graphers, technicians, writers, artists could be viewed in relative calm. 1970s. Also shown were some un- and management. All were kept busy Stereo images, equipment, informa- released test reels of popular TV through the afternoon dealing, for a tion and services were available shows and personal reels by early change, with visitors knowledgeable from 86 tables, including those of View-Master photographers on as- about stereo history and photography. the NSA and the Stereoscopic Socie- signment. Some of the reels were In a number of cases, current em- ty. Four different 3-D video systems unique enough that their owners ployees said they learned more about were also on display, including two stood by to retrieve them as soon as the history of View-Master that day employing liquid crystal shuttering they were removed from the projector. from the NSA people and the old glasses (home video tapes of recent Following a lunch break, a series timers than they had ever known. 3-D films from Michael Starks' Ad- of buses arrived at intervals to take A few models from the story reels vanced Images Company and the new eager enthusiasts to the View-Master of the '50s and '60s were displayed Toshiba 3-D Camcorder). Other plant. Since the days of GAF owner- under studio lights similar to the tapes of 3-D films were available on ship, plant tours had been limited to original set-ups, keeping many a ste- the over/under system offered and displayed by chiistopher Condon of Stereovision International. Drawing as much attention as these high-tech systems was an amateur Pulfrich effect tape made in Disneyland by Alan Williams of the Stereo Club of Southern California. The shots of moving rides and from moving rides were well planned and showed fewer "wrong direction" movement in- stances than the network TV com- mercial and special reviewed in the Jan./Feb. '89 Stereo World. Those who had missed the TV Coke ad and other promotions were fascinat- ed to learn they could produce such impressive (if fleeting) 3-D with an / ordinary camcorder and consistent horizontal movement. A landmark since the present plant's construction in 1951, the View-Master water tower is View-Master Monday now about the only visible sign of the company above the surrounding malls, parking structures and office buildings. The once rural community of Progress now requires a low The convention's fourth day was angle shot for an unobstructed view - as NSA member Michael Howard discovered on the devoted completely to the observation tour. (Stereo by Mark Willke.) of the 50th anniversary of View-

8 STEREO WORLD SeptemberIOaober 1989 - reo camera busy shooting new views of the temple from the Seven Wonders of the World packet, the honey tree from Winny-the-Pooh, etc The other high point of the tour, of course, was the room filled with the clattering, hissing, clicking and thumping of the reel mounting machines. These marvels of 1940s technology are purely mechanical, powered by compressed air, with open working parts visible to the observer (who can quickly be mes- merized trying to watch the progress of reels picked up by the row of arms and positioned for each frame of 16mm film at a speed just a bit faster than the eye or thimind can An NSA tour group listens to an explanation of the injection molding process and track). Tour groups tended to jam up examines viewer parts in various stages from raw plastic beads to finished pieces. (Stereo in mass awe at the rapid fire, preci- by Mark Willke.) sion stereo mounting in progress all around them. People had to be herd- history was one of the points of the ing up a few more rolls of film be- ed as much as guided to the next awards banquet keynote speech by fore the trip. point in the tour, and at least once a Portland photography teacher and Two buses carrying 73 people and finished-reel spindle overflowed historian Terry Toedtemeier. Tied to- at least that many stereo cameras when a worker couldn't reach the gether with a rapid sequence of left the hotel Tuesday morning for machine through the packed aisles. slides were the themes of the 150th the all day expedition up the Oregon Aboard the buses returning to the anniversary of photography, 50 side of the Columbia on the narrow, hotel, all agreed that the experience years of View-Master, and the re- winding "scenic" highway construct- was easily the best school "field search and preservation challenge ed in 1915-16 in the style of Europe- trip" ever, and that people at the presented by regional photography an mountain roads. Stopping every View-Master plant had handled the existing in a variety of places and few miles for short hikes to water- NSA invasion with impressive plan- conditions. For those who had re- falls, side canyons, etc made it pos- ning and hospitality, as well as served their places on Tuesday's sible to record in person many of the generous sharing of their people, photographic trip up the Columbia, attractions C.E. Watkins stereo- time and information. the sequences of gorge views graphed over a hundred years ago, Day 5: The Gorge Excursion through time (at Multnomah Falls) as well as the arching bridges, moss The importance of the Columbia and location (the many stops by covered rocks, and each other. River Gorge to local photographic Watkins and others before and after On reaching Hood River (55 miles him) made it easy to consider pick- east of Portland and eastern end of the original highway) evervone transferred to ;he restored &rs of the Mount Hood Railway for a two hour roundtrip through the Hood River Valley up into the orchard country via one of the few remaining rail- road switchbacks in the U.S. Head- ing back down the road, the final stop was dinner at the historic Columbia Gorge Hotel - which looks and feels like some Mediterranean cliff-top palace out of a 19th century romantic novel. (Except it's perched high above the Columbia instead of the sea, and is centered directly above its own waterfall!) As if ar- ranged by some select NSA commit- tee, the mild weather which had held through the convention- - provided a dramatic sunset as the buses Claude Baskett with the "Matter and Energy" packet for which he wrote the text. Speaking hauled their loads of happy and ex- to tour groups in the Creative Department where he once worked, the unofficial View- Master historian expressed his hope that similar packets could eventually be published hausted stereographers back to again - a hope shared by most of his audience. (Stereo by Mark Willke.) Portland.

STEREO WORLD SeptemberfOctober1989 9 Tracy Brown was our tireless Trade Fair Manager. Robert Childs was Program Director and Master of Ceremonies. Tom Wake was Exhibits Director. Janet Boehm was Treas- urer. Linda Chaplik was Registrar. Warren Callahan was Projection Director, with technical help from Bill Duggan, David Starkman and Bob Brackett. Mark Willke was Art Director for printed material and convention photographer. Jean Pou- lot arranged all chartered bus trans- portation as well as the View- Master panel discussion. Bob Dun- can organized yet another successful Spotlight Auction with help from During one stop, the Mount Hood Railway excunion train does a "photo run-by" and Dave Wheeler. those on the NSA Columbia Gorge tour August 8th took full advantage of the chance to Thanks must also go to the PSA shoot something besides each other, leaning out windows on curves. (Stereo by John Dennis.) Stereo Division for the use of their huge screen and to everyone at View-Master Ideal who helped with Thanks TO - and staff. This first four-day con- material for projection and exhibits NSA PORTLAND 89 introduced vention (not counting the excursion) as well as with the complex logistics several "firstsu to the 15 year history included the first souvenir View- of the plant tours. Thanks especially of NSA conventions, partly due to Master packet, the first tour of a to the many spontaneous volunteers the tie-in with View-Master and its working stereograph and viewer fac- from the ranks of the NSA (and 50th anniversary, but also thanks to tory, the first projection Programs their friends and families) who the imagination and enthusiasm of that extended over three days, the helped with registration materials the organizing committee. In truth, first comparative displays of 3-D TV and tables and at the NSA trade fair the base of volunteer NSA talent in systems, the first name-tags made table. Special personal thanks also the area was just barely large from stereo mounts (blank reels), go to Mrs. Norma Scofield, widow enough to do the job, and we won't and the first (and last) convention of View-Master inventor William get into the many neat ideas, wild coordinated by the editor of Stereo Gruber, for her enthusiastic support schemes and true innovations that World - ergo the first convention to and continuing interest in stereo never materialized for lack of time so completely subvert the maga- history. m zine's publication schedule.

The First NSA View-Master Three Reel Packet A Limited Edition Collector's Item!

Reels A & B contain scenes from some of the programs presented at NSA PORTLAND 89, the 15th an- nual convention of the National Stereoscopic Association, Aug. 4-7, 1989, Portland, Oregon. Reel C is a collection of scenes from several View-Master "DR" and Plant Tour reels and is the only com- memorative reel to be published as a token of the 50th anniversary celebration. Packets are $6.00 including post- age from NSA, Box 398, Sycamore, OH 44882. m

10 STEREO WORLD !&ptnnbtrtOaober 1080 - Next: NSA 1990 Salutes Eisenhower - Stereographer

by Laurance Wolfe

ardly had the stereo dust set- The '90 effort is singular in that it photos of him with the Realist. H tled around the Portland NSA is to be dedicated to one individual There are no stereo views of same, Convention area in August than - Dwight David Eisenhower. The however. NSA 1990 started to rev up in New dedication by NSA originates not There are in existence 1154 stereo England. from the fact that this will be the transparencies accomplished by Ike NSA 1990 will move out next year Eisenhower Centennial year (ob- or by someone else with Ike's Real- on June 29 and continue through serving the 100th anniversary of ist. Sheltered in the Dwight D. July 2 with trade fair, scores of D.D.E. birth), not because Eisen- Eisenhower Library in Abilene, projection programs, workshops, hower was President of the United Kansas the views are divided into group discussions, a unique exhibit States, not because he was a General five categories: Family, Friends and of views and viewers, a superb ban- and Supreme Commander of the Acquaintenances, Events, Shape quet, a suprise breakfast, the tradi- American forces in Europe in World Trips, Scenics. A good number of tional Spotlight Auction and some War 11, not because he was President these Eisenhower views may be seen innovative events to be announced. of Columbia University. NSA recog- on screen or view-box at the Con- The Convention and Trade Fair nition is of Dwight David Eisenhow- vention along with a 50-view Eisen- will be held in the Center of New er - Stereographer! hower inaugural set from the Hampshire, a less-than-five year-old Only a few people are aware of Gordon Hoffman Collection. spacious facility with a dash of con- Ike's 3-D hobby although LIFE Typical of the "family" views are temporary New England charm, in magazine and more than a score of shots of Ike's grandchildren at play. Manchester, NH. (1984 Convention other publications have carried a "Friends and acquaintances" include was in another locale, Bedford- news photo of him using his stereo Bobby Jones, golfer, and Robert Manchester, NH). camera. There are three different Montgomery, motion picture actor. Winston Churchill and John Foster Dulles appear in a "SHAPE" trip view. An inaugural view of the Eisenhowers and the Trumans is in the "Events" section and "Scenics" have any number of fine shots - many of Colorado. When one realizes that, although he is referred to in many quarters as "The Man from Abilene," Ike was actually born in Denison, Texas, and, therefore, receives plaudits from men like NSA President Tom Rogers. Says Texan Tom, "Ike was a most popular person, both as a war- time hero and as president, and was most respected and highly thought- of in other countries (such as Brit- ain) as well as in our own. The fact that he was a stereo photographer also speaks well of him. NSA salutes Ike the Stereographer!" (Information on the 1990 NSA President Eisenhower with his Stereo Realist in 1953. At left is Mamie Eisenhower, at Convention and Trade Fair will be right is ME. Elivera Carlson Doud, Ike's mother-in-law. Photo, Collection of Dwight continued in the next issue. Stay D. Eisenhower Library. tuned.) m

STEREO WORLD SepmnberIOaaber 1989 A New EnglancI w by Laurance Wolfe

mr..Xm~.*m"r*-~~-~~nr-mvwsm~can Ofall the types of paper antiques he annuals of New England In terms of explainability, the Far- sought by collectors, stereoscopic T criminal blood-letting are rand enigma is a match for the clas- views, perhaps, are the most easily replete with whodunits. The 1800's sic unsolved New England murder. valued. A long established set of dastardly doings of Smutty Nose on Robert Farrand was a Fisherville criteria (subject, quality of photo, New Hampshire's Isles of Shoals man. Fisherville - now Penacook condition, age, photographer reputa- and Lizzie Borden's alleged axeman- - was in such proximity to (and so tion, etc) applied to the view one ac- ship in Fall River, Massachusetts, populated) even then that it seemed quires, gives a fairly accurate gauge provide the most memory-searing a part of Concord, New Hampshire. of worth. Sometimes, however, a fac- tor enters in that can triple or quad- stories of murder on nineteenth cen- Farrand was the star in this stereo- ruple value. This factor . is tury Yankee turf. . . view-drenched drama which was back-of-the-card infornzation, no,t There are assorted other New played in the waning years of the part of the original viau. It may t 7e England mysteries, some of them nineteenth and the first decade of hand-written; it may have oeen ap- not involving impassioned death, the twentieth century. plied by a repproducing method su ch for which no one has been held ac- The twentieth century emergence as an inked st 'amp; it m ay be a lal jel; countable to this day. The Farrand of the Farrand yarn occurred when it could be a ;yovemmer ?t revenue -. matter is one of these. Neither mur- there came upon the market a few ntr n~hnr="A I;.," n4 stamp. Often url rrrrVVJJCM der, homicide, nor some flagrantly years ago a select group of 150 ste- type-a "blind stamp" - usually ap- more heinous crime was associated reo views. They appeared on the plied on the front and in the border block in a country auction near Ep- of the view, appears to supply an 'kx- with Farrand. . .unless, of course, tra" to the value. On occasion. as in one is naive enough to consider som, NH. Obviously gathered by a the narrative that follo~XIS, researc .h- fratricide a felony. In which case, the discriminating collector, most of the ing the information on the back t rig- Civil War - America's scandalous views were products of the Kilburn gers a quantum leap in value and monument to brother killing brother stereoscopic factory in Littleton, leads to a yam that is a - has an Oscar-sized criminal role NH. Other views in this auction lot unbelievable in the Farrand business. were the work of John P. Soule of Boston, Howard A. Kimball of Con- The back of Kilbum Brothers No. 532, one of the cards inscribed "Present from Mrs. cord, and Eadweard Muybridge, B.W. Kilbum" and other examples of cards with the R.O. Farrand hand stamp. who majored in California views.

- 12 STEREO WORLD Septcmber/Octobn 1989 Stereo Mvsterv

Kilburn Brothers No. 532, "Under the Snow Arch, Tuckerman's Ravine. Photo'd Aug. Collectors have long known that loth 1869" (Farrand Collection #25) what is hand-written on the back of a vintaee" stereoview, when authenti- cated, acts upon its rarity and value. mystery but shares in peripheral rid- The views the New Hampshire That which is hand-inscribed on the dles of sorts which would challenge auctioneer offered for bids bore an back of the views to be discussed any arm-chair Sherlock Holmes. imprint on the back, by rubber hand here is not only part of the main stamp, in % inch high (18 point) Old English letters - Robert 0. Kilburn Brothers No. 1815, "Considerthe Lilies how they grow: they toil not, they Farrand - certainly the collector's spin not; and yet I say unto you, that Solomon in all his glory was not arrayed like name. The words, "Gift of Mrs one of these." (Farrand Collection #53) B. W. Kilburn, Littleton, N.H." in a

STEREO WORLD SepmnberlOctober 1989 13 I I!. Kilburn Brothers No. 118, "Georgianna Falls, Franconia Notch, N.H." (Farrand Collec- pleasing feminine hand, graced the tion #2) back of a number of the views. I Any collector or any Littletonian worth his stereo views will tell you 1890) he established the B.W. Kil- included ones of Tuckerman's Ra- that Mrs. B. W. Kilburn was the wife burn View Company, an expanded vine, a woman skater "resting," of a leading light of the stereoscopic group which brought his son-in-law, "Statue of Joseph Story, Mt. Au- world, stereographer and entrepre- daughter, and others into burn," "Sentinel Rock, Yosemite, neur Benjamin West Kilburn. Co- management. Cal.," "Camping Out, Cal.," "Castle founder, circa 1865, of the Kilburn Aside from a Muybridge view of Hohen-Salzburg, Austria," "Birds Brothers stereo business in Littleton, which was of teams of horses and of New England (a tree full of B.W. became sole proprietor in 1877 equipment grading Telegraph Hill in feathered friends, stuffed),and when his brother retired. Thirteen San Francisco, standout views in the Mexico's "Popocatepetl," whose vol- years later (one hundred years ago, collection were by Kilburn. These canic eruptions were world-wide news. There really wasn't much that the Kilburn Brothers No. 428, "Birds of New England." No identifications offered. Was collection of views told about R. 0. this an actual museum exhibit - or the work ofsome manic taxidermist? (Farrand Col- Farrand. A scroll-through of Pena- lection #60)

- 14 STEREO WORLD SeptnnberlOctober 1989 cook history, however, revealed that competitor's stereo images? Stereo and remained in his head back of his a Robert Owen Farrand had enlisted views were distributed through right eye" for the rest of his life. in the Union Army in the Civil War, booksellers. The B.W. Kilburn out- What caused a sightless man to pur- returning before war's end as a se- put totalled at least ten thousand sue a hobby which even a one-eyed verely disabled veteran. A gallant views per week at its peak. It took a man could not enjoy fully? m member of Co. E, Seventh New lot of "booksellers" or "book Hampshire Volunteer Infantry, Far- agents" to market this huge number What is the value of the views in the rand had been handed three wound of views. Farrand may well have Farrand collection? What is the extra stripes by fate and had spent periods been an agent for Kilburn views. value which accrues because of the in Confederate prison camps, in- Thus, he would have met Ben Kil- back-of-the-view material? There is no cluding the notorious Anderson- bum and, probably, Mrs. Kilburn. firm answer to this. Only one of the ville. His last wounding occurred in In addition, a family relationship views-the Muybridge view-has been released by the owner. It subsequently the Battle of Olustee, Florida, where may have existed. Farrand's middle appeared in a National Stereoscopic So- he was taken prisoner. name duplicated that of Edward Kil- ciety auction and was knocked down at The hardships visited upon the bum's wife's maiden name - $80. At the time, this was approximately still young man were spotlighted Owen. $40 more than the same view, without when he put his mind and depleted Until contradictory evidence is inscription, might have brought through strength to making his livelihood af- uncovered, then, one can only sup- ordinary channels. ter the end of the war. pose that Mrs. Kilburn's benefac- Views which have been dispersed by a Before the War Between the tions came about because Robert prominent collector and have his or her States, Farrand had learned the tin- Farrand was an agent for Kilburn name - hand-written or otherwise-on the back have an added value for some smith's trade. Postwar, he changed views or the possibility of the family collectors. The views of a number of course. He married and, in the late relationship. At any rate, the Big well-known 1930's, '40's,and '50's col- 1860's, made his living as a "book- Question relates to a puzzle which lectors are circulating now. Some of seller" or "book agent." City directo- may never be solved. their collections only recently came on ries of the period offer both, in Robert Owen Farrand, veteran, the market. Names which come readily different years. Since the views on faithful husband and church mem- to mind are the late W.C. Darrah and the which his name was stamped were ber, active in his community, collect- late Lorraine Dexter. published in the period 1868-1880, it ed many a stereo view, as his is safe to assume that is when the imprimatur on the back of so many view collecting hobby took hold. views, attests. The views the auctioneer dis- Why did Robert Owen Farrand persed near Epsom, marked "Robert collect stereoviews? The question is 0. Farrand" and/or "Mrs. B. W. Kil- most pertinent when Farrand's Civil bum" were in pristine condition - War disability is known. Robert mint. Owen Farrand was totally blind. The first of the mysteries with its The last of the three wounds the speculative solution: Why did Mrs. Rebels inflicted on Farrand resulted Ben Kilburn gift Robert Owen Far- from a bullet which "passed back of rand with both Kilburn views and both eyes, severed the optic nerve,

Sesquicentennial Celebration of the Daguerreotype Just Published

he University of Iowa Press has nificently reproduced daguerreian inspired and was the predecessor of T announced the publication of images, including 34 in full color. all modem photography. It is a book The Daguerreotype: A Sesquicenten- Selected from premier collections for all daguerreotype collectors, art nial Celebration, a lavish volume throughout the world, none of these historians and libraries, and photog- marking the 150th birthday of an images has previously been raphy aficionados. artistic process that has affected all reproduced in books. The Daguerreotype is available aspects of modern life. Editor John Essay contributors include Ben directly from the University of Iowa Wood has gathered and arranged Maddow, Janet E. Buerger, Alan Press. nine substantial and previously un- Trachtenberg, Matthew R. Isenburg, (The Daguerreotype: A Sesqui- published essays on the art of the Ken Appollo, Roy Flukinger, John centennial Celebration, Edited by daguerreotype from distinguished Wood, M. Susan Barger, and Grant John Wood; 240 pp., 9 x lo%, 34 writers and scholars. B. Romer. color plates, 66 duotones, 55 hal- In addition, a major feature of the The Daguerreotype illuminates an ftones. ISBN 0-87745-224-5, book is a selection of over 100 mag- often neglected artistic process that $50.00) m

STEREO WORLD Septnnber/Octobcr 1989 3-0 Bchnology in Montreal = Part 2 by Don Marren

F"--am-"-n",.m."~."" 1 "*"P -**,7w.s-9rl*-."W7- For three days (May 30 -June I) 3Dmt'89 played host to scientists c industry professionals from all ovt the world who presented the newe developments in 3-0 res earch and aP- plication. In the July-August issue of STEREO WORLD, we rc .ported onI , .. the areas of 3-0 film and televzszon. that were discussed and demonstrat- ed at the conference. In this report, we look briefly at the audio/visual, 3-0 sound and holography sessions.

ne of the major 3-D technolog- 0 ical advancements announced at 3Dmt189was David Mackay's Model of a 360" slide theater utilizing David Mackay's "Panels in Space" concept for new 360° slide theater utilizing his 3-0 multi-image projection. In use, a canopy blocks overhead light sources while the "Panels in Space" concept which he height of the screens ensures open-access trafficflows. introduced in the 70mm 3-D film, "Ontari-Oh!" at Expo 86. According to Mackay, the first panoramic effect of being surround- hosted the multi-image session and 360° 3-D multi-image slide presenta- ed by "floating" 3-D images and discussed the basic fundamentals of tion, which he produced, launched a panels is a breath-taking experience. 3-D A/V design and production. new campaign for Reebok athletic It's Disney's Circlevision on a In the 3-D A/V session, Rudy shoes last winter when it was shown smaller scale - but in 3-D!) Bender of Rudy Bender Photogra- at a sports trade fair in Montreal. Mackay, who produced the phy in Seattle explored the wider Mackay pointed out the many ad- Oscar-winning "A Place to Stand" possibilities of 3-D imaging, first vantages of his 360° theater: "It's a for Expo 67 and three Imax films, articulated by British filmmaker powerful way to present a story and has won over 100 awards as a film- Raymond Spottiswood. Bender reach a target audience at trade maker and art director. As he said, "Spottiswood viewed the tak- shows or any other event. The reported at 3Dmt189, he is now ing and projection equipment of 3-D sophisticated computer-controlled, moving on to a new 3-D phenome- films as systems for transmitting multi-image projection is a viable nom - an interactive walk-in 3-D binocular information to the eye alternative to cine-projection tech- mirror maze incorporating front- and brain system of the viewer. In niques and, of course, it costs less. and rear-screen projection. Stay this scheme of things, the stereo im- Computer programming the se- tuned. age is sculpted by the camera sys- quence of images ensures a realistic 3-D Audio/Visuals tems of the stereoscopic artist to be sense of movement and allows for are Thriving played in the perceptual theater of other effects like lasers which ac- the viewer's mind." To demonstrate A thorough report on 3-D audio/ his belief that space is the next companied the Reebok presenta- visual (AN)multi-image tech- tion.'' Mackay said that the dimension in multi-media produc- niques was given by Brad Young and tion, Bender showed scenes from his portability of the lightweight struc- Warren Hill of Brad Young Multi- ture (basicallv 9 screens and 18 sophisticated, multi-image A/V "A Image, Inc in Dallas. Hill, who is Study in Alternity." When projected niakes installation quick recognized as one of the leading op- and easy, a necessity for any trade under the right conditions, Bender's tical effects experts in the U.S., daz- dream visions melt, flow and trans- show. zled the audience with an array of During his presentation, Mackay form, continuously carrying the au- 3-D computer graphics and photo- dience through a series of spacial showed 3-D slides from his Reebok graphic images from several cor- as well as his experimental 360° hallucinations, while sound moves porate A/V presentations. During a outward from the image space, pass- audio/visuals. (Having been for- workshop on June 2, Hill and Young tunate enough to see both shows in a ing through, beyond and around the 360° format, I can report that the audience. At 3Dmtf89, we only saw

16 !TEREO WORLD SeptnnberlOctober 1989 - a hint of this imaginative and clever A/V. Later that week, Bender over- whelmed a 3-D workshop audience with a dual-laser video disc presen- tation of "Looking For Perfection," created for the Hughes Aircraft Company and the participating companies (General Electric, Honey- well, Singer Corporation and many more) involved in the U.S. Fleet Bal- listic Missile Program's Trident Guidance Team. Creating Simulated 3-D Images A scene from the Reebok offices from the multi-image 360" show. (Stereo by David It may not be true 3-D, but 3-D Mackay.) artificial space can - and has - been created says Dr. J.F. Eigl, vice- their shape and size and even even- reviewed state-of-the-art technology director of WZORT (Research In- tually surround the spectator. Eigl in audio signal processing for spatial stitute of Sound and Picture) in credits Josef Svoboda, a Czech art imagery, and gave the attentive au- Prague, Czechoslovakia. Eigl's director from the Prague Research dience a peek at the future technolo- paper was also about the history of Institute, for this breakthrough gy that promises to make integrated A/V, multi-media projection as we technology introduced at Expo 58 3-D audio and visual media availa- know it and see it today at world's with Polyecran and Laterna Magika, ble for commercial production. fairs, trade shows and theme parks. both immediate sensations. In both From France's University of Eigl was involved in the research systems, images on the individual Clermont-Ferrand came Michel of special optical systems and multi- screens were in dramatic interplay Naranjo who talked about his re- projection at Expo 58 in Brussels, with each other to create "a super- search on the relationship between Expo 67 in Montreal, Expo 70 in realistic, perhaps surrealistic" effect. vision and audition to build new Osaka and many other international Laterna Magika went one step fur- "Assistant Musical Composer events. In his paper, Eigl focused on ther and involved many live actors Machines." He explained that these the methods of creating 3-D space, along with screens that could rise, machines combine "artificial intelli- with or without technical means, us- fall, fold up, rotate, appear and dis- gence concepts and camera tech- ing 2-D technology (photography, appear in precise rhythm. Multi- niques in the musical creative film, television, etc) and special speaker, stereo sound enhanced the process to visualize music" multi-projection systems. To achieve realism of the presentation. Bo Gehring of Toronto's Gehring simulated 3-D space, Eigl says you 3-D Sound Perception and Research Corporation described the have "to use up all the possibilities Future Possibilities future possibilities of creating new of getting plasticity in each of the forms of entertainment and commu- multiple pictures gained from any Experts in the field of 3-D sound nication using 3-D sound by itself or technology." Other specifics include were also represented at 3Dmt189. as an important adjunct to vision. the use of a large number of screens William Martens of Soundsphere, Originally Gehring's interest in 3-D in different sizes and shapes that di- Inc in Illinois, a company founded sound led to the invention of 3-D vide and connect when placed in in 1987 to develop audio technology cockpit audio displays using different depths of the performance for 3-D music production and 3-D binaural sound coupled with direc- stage. The possibilities are endless, auditory displays, discussed the tion inputs from radar and other says Eigl. The screens could move differences in audience's perception sensors. Today, he is fully involved alone or simultaneously, change of 3-D sound and visuals. Martens in the aerospace and entertainment applications of 3-D sound. Accord- ing to Gehring, 3-D audio presenta- tion allows the use of two important creative techniques which have been difficult to achieve with visual me- dia or traditional audio. "First, hear- ing is the only natural way to communicate 'in the round.' We hear from all directions but can see only a limited field. Second, 3-D audio presented through headphones can evoke very powerful, visceral emo- Reebok Shoes was the first client to build a multi-image presentation around Mackay's tional responses by presenting 360" theater, combining 3-0 images with laser animation. This is one of several 3-0 shoe sounds very close in the listener's close-ups appearing on one of the 9screens. (Stereo by David Mackay.) 'sacred space."'

SIZREO WORLD SeptemberlOaober 1989 17 Holography is Everywhere! Montreal's Gerard Allon of Tri- techniques lies in whether or not a At 3Dmt189, holography was liter- lone Holographie Corporation systemscan be developed that ally looked at from every possible talked about the commercial possi- matches the human visual system." angle for potential commercial and bilities of his patented automatic He pointed out that the purpose of artistic endeavors. holographic camera. It helps com- producing 3-D images is to obtain AndrC?Loyer and Andrew Gellert bine holography, photography and greater psychological effects such as of Dimension 3 in Montreal dis- light to create a multi-dimensional the "sensation of reality or sensation cussed a marketing and design ap- marketing device called "the of power from these images by add- proach to holographic and laser Holo~oster." ing to them information which can communications from the prospec- Ian Lancaster, former director of be seen along the axis of depth." To tive of bridging the gap between me- New York's Museum of Holography succeed in this, Kusaka believes we dia technology and the user. Along and presently a holographic consul- must have a "full grasp of the with other speakers in this session, tant in Great Britain, explained how characteristics of the human visual both Loyer and Gellert stressed the an artist can create, using the dimen- apparatus as the ultimate receptor in uniqueness of holographic images, sion of time to manipulate 3-D im- the image communication system. how they arrest the viewer's atten- ages in holographic space. "Within This ensures that information is ex- tion, attract advertisers and stimu- this space, creative techniques of su- changed appropriately between the late book and magazine sales. Cited per imposition and multi-exposure display and our own visual system." many times as proof were the now- take the holographer and the viewer Kusaka then discussed the charac- famous National Geographic Maga- into another dimension, that of teristics of depth perception and re- zine covers (Nov. '85 and Dec '89) time." A few years ago, Lancaster capped the history of research of which were created and produced by founded Three Dimension Limited 3-D images (see table). He also gave American Bank Note Holographics, to manufacture high-quality display a brief account of recent 3-D trends, Inc in New York. The Nov. '85 issue holograms for wall decor. including the Flicker-Free 120 HZ with the hologram cover of the an- ~ar~eformat holography was field-sequential stereo TV system cient Taung child's skull caried 54 analyzed by Dr. John Perry, presi- developed in NHK laboratories to- pages of advertising, a 25-year rec- dent of Holographics North in gether kith Sanyo. ord for sales of advertising pages in Burlington, Vermont. According to N Perry, film sizes up to 44 " X 72 " are Is 3-D Worth one issue of the magazine. all the Fuss? Dr. Stephen Benton, professor of now possible with image depths up Media Technology and director of to 16 feet. He admits the commercial Near the end of 3Dmt189,a paper Spatial Imaging at M.I.T. in Cam- potential of these large formats has by Dr. Nikos Metallinos, associate bridge, Massachusetts, discussed the grown steadily over the years, but professor of Communication development of synthetic holo- not rapidly because of high costs. Studies at Concordia University in grams. Benton is the inventor of the Montreal, on massive applications Prospects for of 3-D video images got everybody's white-light "rainbow" holograms of- 3-D Imaging Techniques ten seen on credit cards and maga- attention because it painted a less In an analysis of past and current than encouraging future. Metallinos zine covers. He said that theoret- 3-D, Hideo Kusaka, senior research ically there is no limit to the number raised some questions to support his engineer at NHK Science and Tech- paper on the perceptual and aesthet- of images within one hologram; nical Research Laboratories in some even have 18. ic drawbacks of 3-D video. "How Japan, said that, "the key to success will the technical and communica- I I inthe development of 3:~imaging tive obstacles of 3-D media affect viewers? Does the novelty of 3-D video demand viewer sacrifices of the freedom of motion and viewing conditions? If 3-D video causes viewer discomfort, fatigue or bore- dom, why bother? What particular drawbacks, both perceptually and aesthetically, generate 3-D TV im- ages which should be known and prevented? Shouldn't we encourage, and indeed embark on long term, scientific research projects and ex- perimentation on the potential hid- den effects of the 3-D television images before we allow expansion into an unprecedented massive ap- Amer~canI phic?. Inc. plication? r~(10F~rrt~t .'ord Nr,wYor Metallinos did provide some al- T[ j (Q11IT ternatives to these problems. One White-light hologram on a promotional brochure from American Bank Note Holograph- would be informing potential spec- ic~,Inc. tators of the technical, neurophysio-

- 18 STEREO WORLD %pkmber/October 1'489 logical, perceptual, aesthetic and communicative drawbacks of a par- ticular 3-D medium so that they are given a chance to ease their way, to adjust slowly and to adopt the 3-D media of their choice. Controlled ex- posure to the novelty of 3-D media technology is another alternative, says Metallinos, especially for view- ers who have been conditioned to commercial 2-D programming. "When future 3-D spectators learn to value visual and auditory input, selecting only those programs which they need or can handle, they will slowly overcome the perceptual and aesthetic obstacles of 3-D medium technology." Metallinos' third alter- native is an understanding of the new principles. "The spectator who knows the vocabulary, the work- ings, the perceptual and psychologi- cal factors interwoven with the medium, will have less difficulty in adapting, and even control the Part of the large format holography exhibit at 3-Dmt'89, some illuminated by laser medium rather than letting the and mirror systems. medium control him." Metallinos pointed out that "the novelty gener- sual perception. Scott Fisher, re- 3Dmt189proved that 3-D research ated by 3-D media technology challenges the fundamental rules of search scientist from NASA Ames is thriving all over the world. Trends perception and aesthetic apprecia- Research Center in California thrust and applications which were un- tion of film and television images, the 3Dmt189audience into the fu- thought of a decade ago have now but that neurophysiological bases of ture, while describing recent re- been accepted as the norm by to- the visual perception processes and search trends toward the develop- day's scientists, manufacturers, film- psychological standards of aesthetic ment of virtual interactive simula- makers and consumers. As the appreciation have strong roots and tion environments for aerospace and organizers of 3Dmtf89point out, traditions, and will not easily be commercial applications. The pri- "Something is happening to our bypassed by 3-D media technology." mary focus of Fisher's report was communications media. More and 3Dmt'89: Truly International the Virtual Environment Worksta- more, we are attempting to repre- in Scope tion (VIEW) developed at NASA. sent a 'real' view of the world Other prominent speakers includ- The system provides a multisensory, through film, sound and television. ed Dr. Sten S. Bergstrom from the interactive display environment and New technological advances have es- Department of Applied Psychology can viscerally interact with its com- tablished the building blocks which at the University of Umea, Sweden, ponents through the use of head- will precipitate a move toward a whose areas of research are both ba- mounted, stereoscopic displays, tac- greater three dimensional quality sic and applied visual perception. tile input gloves and 3-D sound tech- for both sound and image. There- Demonstrations supported his ex- nology. With VIEW, astronauts can fore, 3-D media technologies are the periments on color constancy and experience outer-space environ- next logical step in our search for induced depth perception. Peter ments without leaving earth. true 'mediated reality.'" We saw and Marcer from Aikido Enterprises in What would have completed the heard a preview of the future at the U.K. discussed the third dimen- international representation at 3DmtP89.m sion by active-wave control. Marc 3Dmt189was the presence of Victor Komar from the NIKFI Institute in "* 99-39 ,+ - ""mw- "P,?.mrn"P * 8 -w.~"w~~~m3n-~"w~w~ Rioux from the National Research CORRECTION- Council of Canada in Ottawa Soviet Union and Jiang Jinliang reported on computer acquisition from Shanghai University of Tech- A printi:ng error ran part of Iihe nology. Illness prevented Komar I?hot0 over the caption on page114 in and display of 3-D objects using a I:he first pa rt of this article. .- . .. synchronized laser scanner, and from attending, and political prob- (July/Aug. '89) The caption should Karl Pribram of the Neuropsycholo- lems in China kept Jinliang in his read; Colin Low, Noel Archarnbault, gy Laboratories at Stanford Univer- country. Sally Dundas, Imax film Martin Sadoff, Gordon Liljegren, producer and the only woman Murray Lerner and Tom Smith an- sity in California examined the swer questions about their work with human brain as it relates to 3-D vi- scheduled to speak, bowed out be- cause of illness. a variety of 3-0 film productions.

STEREO WORLD SeptemberIOcto~r1989 19 oung or old, almost everyone Crosby, Harold Lloyd, DuPont, Ar- teach recognition of enemy gun- Y enjoyed looking through a 3-D mours, etc boats and destroyers. View-Master View-Master. With a handy viewer, With the invention of Polaroid was ideal for ship identification as and seven full color 3-D pictures in and Kodachrome in the 30s, it be- speed of recognition was not as im- convenient reels, it was visual fun came possible to produce large portant as in aircraft identification. . . . especially in the days before TV screen projected 3-D shows. Three In Chicago, Three Dimension Co. and VCRs. Dimension Co. manufactured about was producing millions of aircraft To tell the commercial View- ten 3% "~4"3-D slide projectors. A recognition slides for the Navy gun- Master story, it is necessary to men- 3-D show was produced for the nery officers. Since aircraft required tion Three Dimension Co. of Chica- Canadian exhibit at the New York quick identification, it was neces- go. This is where I became familiar World's Fair, and a travelling show sary to train pilots and gunnery with View-Master and learned ste- for Drexel Furniture Co. consisting officers with the Tachistoscope. This reo photography. Three Dimension of 3-D photographs of the miniature consisted of an SVE Projector with Co. was founded by Bob Brost, who Thorne Rooms from the Art Insti- an Alphax Shutter, allowing the later became president of Sawyers tute of Chicago. At the same time, slides to be viewed at speeds up to Inc, and Chris and George Lewis Sawyers Inc of Portland, was 150th of a second. An additional (brothers). The three worked togeth- producing the new 3-D View- program of 3Y4 "x4" identification er at Keystone View, Meadeville, Pa. Master, and its scenic reels were slides, which included both aircraft During the 1930s, George Lewis rapidly replacing the old Keystone and war ships, was also being travelled the world as staff pho- Views. produced, and I managed this tographer for Keystone View. At the With the advent of World War 11, department. My other work includ- same time, Bob Brost and Chris each company managed to stay in ed design of 3-D eye tests, close-up Lewis travelled the United States 3-D while also participating in the 3-D photography and Vectograph photographing, in stereo, the estates war effort. As mentioned in John production. I became acquainted of prominent members of the Gar- Dennis's article about Sawyers Inc with Clarence Romrell of Polaroid den Clubs of America . . . Bing (April '84), View-Master was used to through my work with Vectographs.

20 STEREO WORLD Sepkmber/Octobcr 1989 5x7 Stereo Graphic with modified sliding back for production of two pairs on one film. Master Folmer b Schwing (Eastman Kodak).

by Howard L. Taylor

In 1945 Three Dimension Co. be- came distributor for all View-Master products. Chris Lewis was very en- thusiastic with the agreement, as he knew the importance of the scenic 3-D field. This was my introduction to View-Master. My first commer- Sliding Base (above) with close-up vim (below) showing ball-bearings and track (6% x cial assignment in 1946 was taking 11" overall). stereo originals for the Steiner Cabi- net Co. View-Master reels. Using a 5x7 Stereo-Graphic Camera with View-Master reels produced. With the end of World War 11, matched lenses, backgrounds were Having a machinist and full shop Sawyers Inc was ready for the tran- built and studio shots made. facilities, Three Dimension Co. sition to peacetime business. View- The 5x7 Graphic camera had been decided to produce six sliding bases Master and scenic reels were already modified with a verticle sliding back using ball bearings. In shooting 3-D being produced, and dealers were to obtain two pairs on one 5x7 film, slides for projected shows, it is often anxious to sell these products. David which was ideal for lantern slide 3-D necessary on close-ups to reduce White of Milwaukee, Wisconsin, projection. This camera was also ex- standard lens separation. With the also entered the 3-Dfield with the cellent for View-Master originals ball bearing base, this could be done introduction of the Realist Camera which required a picture area 2" by shifting the camera towards the in 1947. Three Dimension Co. wide by 1%" high. It is my assump- center for each eye. Shooting close- moved to a large building on the tion that this size was established by ups on this basis, particularly with northwest side of Chicago (Addison the use of European 6xl3cm Stereo models, was more difficult but the & Kenton Streets) and began Cameras available at the time. As final projected pictures made it manufacturing 2x2 slide projectors. far as I know, the Steiner Cabinet I worthwhile. While producing slides for the reels were the first commercial Navy, Three Dimension Co. also

STEREO WORLD %ptember/October 1989 21 Cartons, Brown Shoe, Hanes Hosiery and others. When selling large quantity, all original, slide programs, cost could be prohibitive. A low cost, easy to use, 3-D sales tool was needed and I View-Master was the answer! Visual Sales Co. asked permission from A Sawyers Inc to sell View-Master comAercially. Sawyers Inc agreed, but on a non-exclusive basis. Sales were made, but without national advertising, results were not satis- factory. Due to this, Fred Berkeley suggested to Sawyers Inc that with his experience in selling commercial View-Master, he could expand its sales, working directly for them. This was to be accom~lishedbv his Howard Taylor and 5x7 Stereo Graphic. setting up commercial photography studios throughout the country as made eye tests and Vectographs for yers Inc and Stereo Optical Co. View-Master representatives. Be- the optometry field. With George were next to each other. Bob Brost coming inactive in Visual Sales Co., Lewis doing the 3-D art work, eye was manager of Sawyers Inc, while he carried out this program. This ar- training Orthofuser Vectographs remaining an officer and partner in rangement also proved unsatisfacto- were produced for Bausch & Lomb. Three Dimension Co. ry as the commercial studios were Of the partners in Three Dimension With the introduction of the Real- too busy with their regular photo- Co., Chris Lewis was the most in- ist Camera by David White, en- graphic work to promote View- terested in eye testing products, and thusiasm was generated for the Master programs. In reviewing leaving Three Dimension Co., or- personal use of 3-D slides. In addi- Fred's commercial efforts, Bob Brost ganized Stereo Optical Co. He re- tion to the hobby use of 3-D slides, suggested that handling marketing tained the large 3-D projectors, the Realist Camera made possible in Portland offered a greater oppor- Vectograph production, and small run slide productions for com- tunity. Fred Berkeley sold his in- produced acuity slides for Bausch & mercial use. By 1948, the commer- terest in Visual Sales Co., and my Lomb's Vision Tester. Later Stereo cial use of 3-D was recognized by wife Dorothy and I assumed Optical Co. designed and produced several Chicago studios . . . one of ownership. their own vision tester. Today Stereo these being Visual Sales Co., owned During a visit to Chicago by Optical Co. is the major manufac- by Charles Foster and Fred Berkeley. Harold Graves, Visual Sales Co. turer of 3-D Vectographs in addition Visual Sales Co. sold several com- proposed Sawyers establish three to manufacturing eye testing in- mercial programs but ran into diffi- qualified studios to cover the coun- struments. culty working with inexperienced try for commercial View-Master. When Chris organized Stereo Op- 3-D photographers. In discussing This proposal was supported by Bob tical Co., he bought a double build- this problem with Bob Brost, he Brost and Visual Sales Co. was ap- ing. Not needing the north unit, it suggested they contact me, and I pointed midwest representative. was leased to Sawyers Inc in Chica- joined them in 1949. Working for George Patton in Portland was in go, who resumed total distribution Visual Sales Co. I photographed 3-D charge of this program. He chose of View-Master products. At this slide programs for Brunswick, Barry Friedberg of Plymouth Pho- point, Three Dimension Co., Saw- Bastian-Blessing, Cosco, Mengel tographers in New York, and Sid Brauer of Tri-Ads in Hollywood as

20 1959 7-UP 'FLO AiT' PROMOTION smrrr I 0"'""""9-.., ,,.". hllad 1. h .., .-." w-8- #m..,, Th;2 ven-Up Company .OUIS,Missouri

22 STEREO WORLD SeptemberIOctober1989 the other two representatives. I In 1953. the three commercial producers met at Sawyers in Port- land. We worked with Tom Dixon who was in charge of all photo- graphic production. National adver- tising and cooperative sales ideas between the producers were dis- cussed, as well as, 3-D quality and handling of orders. Tom Dixon offered to send copies of all com- mercial reels to the three producers to be used as samples. When first requested to handle photography for scenic reels, it had been necessary to locate 6xl3cm cameras. We were able to purchase European Heidoscops and Stereflecktoskops. When the 35mm German 6xl3cm Stereflectoskop, and Jules Richard 35mm Stereo Camera - Paris. Busch-Richard became available in 1949, Sawyers modified specifica- tions to accept this format . . . even- Packet assignments required twenty attraction. Since the fountain lights tually it was the preferred size. Since one scenes. However, we always are turned on at 9 PM, it was neces- some clients already had Stereo Re- submitted three or four extra. sary to make special arrangements alist slides, they wished to use them In the 1950s, Bob Brost men- with the Park District for an earlier for reel production. This was not tioned revising the Chicago Packet. lighting to our requirements. In or- preferred by Sawyers, but eventual- Due to the use of Busch originals in der to emphasize 3-D, the same ly they were accepted. overall city scenes, they lacked 3-D, matched cameras were used with a A feature of custom reels for com- and these scenes were to be rephoto- separation of 18 inches. The trick mercial use was the addition of a graphed in hyper-stereo. Working was to pick a night with an attrac- sales message. This could be han- with Burke & James of Chicago, tive sunset and work with the foun- dled with signs in the scene or over- Vsiual Sales Co. obtained two mini- tain operators for color balance lay copy registered with the originals. press type cameras, with matched against the sky at dusk. Bob Brost The most popular method was strip- lenses. A simple board arrangement and his assistant were there to help in captions of two or three lines of with thumb screws was assembled with details. While doing the pho- sales copy, registered at the bottom to allow for the separation of tography the hundred or so visitors of the picture frame. By using care, cameras from ten inches to four feet. were curious as to why the fountain it even became possible to add strip- The total weight could be handled was on earlier than the announced in captions to Realist size originals. on a medium tripod and cable time. Hearing it was for View- On scenic assignments it was re- releases were used to expose simul- Master, they set up their cameras quired we submit four correct ex- taneously. With this unit, photo- and began shooting too. posures of each 3-D scene and graphs were made from the top of After producing 3-D originals Pana-Vue slide. When shooting for the Drake Hotel, Playboy Bldg., with hyper-stereo for the Chicago Pana-Vue slides, we submitted 2x2 Tribune Tower, and the Prudential scenes, Portland later decided that Rollie size negatives. Due to the im- Bldg., the tallest building in Chicago this made the buildings look like toy portance of scenic originals, Saw- at that time. models, and this method was dis- yers stored the extra exposures in While revising the Chicago pack- continued. Busch type originals various locations so no unforseen et, we photographed the Bucking- were again used. accident could stop production. ham Fountain . . . a major Chicago

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STEREO WORLD ScptemberlOctober1989 23 .AY'S SEED RLISLE, KY

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"m-"., Sitereo gives Y our product a dram atic oresentation YWll'S I 0w-;- htll 1.b" .--..vltw-MASTER ste reo is LOW cost-HIGH v alue vltm,mnntn Eta .."..a.

When photographing scenic pack- The St. Louis Zoo, one of the front of the camera, we offered a ets, we would occasionally be in- world's finest, is noted for perform- dollar to each child, requesting the volved in amusing circumstances ing animal acts in addition to its balloons be held down during the with spectators. In Illinois, we regular zoo attractions. The script show. After passing out several dol- "raised a few evebrows" when it was requested a photograph of the lars, the music started and the ring- necessary to use lighter fluid to clean Chimp Show. We arrived at the the- master came to center stage announc- the famous plaque commemorating atre early and chose seats about 8 ing that the show would be enjoyed the Lincoln/Douglas debates. On rows up to include the entire stage better by people in the back if the most overall scenes. such as varks. and a portion of the audience. As balloons were held down during the etc. we would police the area for pa- the audience arrived, we noticed the performance. That's location pho- per, bottles, etc, again to curious children were carrying helium bal- tography!! ! looks. loons. Talking to the families in Some of the script suggestions were often impossible to photograph when we arrived at the scene. Saw- yers being in Portland, naturally took ideas from travel folders, etc One script called for moose drinking from Lake of the Woods, Warroad, Minnesota, at sunset. The lake and scenery were there, but moose were difficult to find and pose . . . we set- tled for a seaplane that flew between the islands. While shooting "a grain boat passing through the canal in Duluth, Minnesota" we were locked in with fog for three days. As I was phoning Fred Bennion from a dock side phone, the sun broke through . . . we got the shot! A pleasant sidelight to shooting Mayflower sales packet included 8 reels. View-Master scenic views was the attention attracted by cameras, tri-

24 STEREO WORLD SeptemberlOctaber 1080 pods, etc. necessary for location photos. Spectators would ask what we were doing, and upon hearing we were photographing for View- Master, they would stay and watch. Sometimes we used them as models. View-Master was a magic word in those days. In 1952, Sawyers and Three Dimension Co. moved to new build- ings on Kostner Ave. During this time, Bob Brost remained an offi- cer/partner in Three Dimension Co., while managing Sawyers in O'Hare Field stereo 16mm film sampler. Not quantity produced. Chicago. In 1954, Three Dimension Co. sold to Bell & Howell and Bob Brost devoted full time to Sawyers tiated. This consisted of asking the ducts. Using a lithographed metal . . . becoming a member of the store manager to view a commercial display and a battery lighted View- Board of Directors. By 1959, Bob reel while the delivery man re- Master, these displays were installed left Chicago to become President of stocked the shelves. The reel illus- in semice stations for extra sales to Sawyers in Portland. trated seasonal promotions customers. Due to difficulties of 3-D projec- Seven-up was planning and suggest- Eventually, all major automotive tion, the hobby interest gradually ed a display using many cases of companies used View-Master. Buick declined during the 50s. However, Seven-up. By 1959, twenty different Co. illustrated showroom displays in interest in View-Master commercial reels were produced and used by one 1960, Lincoln/Mercury car styling programs and scenic reels remained thousand delivery men. Bill Winter in 1962. Nash Motors used reels in high. later became president of Seven-up the early 50s, tied-in with a 3-D In the early 1950s, while attend- Co. projected show that I photographed. ing a convention in New York Standard Oil Co. used 3-D View- Occasionally we loaned Busch featuring sales tools, Bill Winter of Master to promote sales for their Cameras to clients who had photo- Seven-up Co. expressed interest in TBA Department . . . tires, batteries graphic departments. Ford Motor commercial View-Master. Meeting and accessories. Six reels were Co. produced many attractive reels him in St. Louis, a program was ini- produced to promote these pro- for the Edsel on this basis.

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STEREO WORLD ScptemberlOaober1989 25 IScals] COLDSPOT TwinDor Decoral I!;: 03. 'igerator-Free1 REEL 1 w,mRI) Rttt

In 1960, Aero Mayflower became Doors, U. S. Royal Tires, Lactona 1 headboard. The salesman could Dro- interested in 3-D View-Master Tooth Brushes and many, many ject a fourteen scene sales story. The through their advertising agency in others. Incidentally, to promote the commercial producers also devel- Indianapolis. Working with the commercial program, hers o~eda motor advance unit for this agency, a program was outlined us- produced several reels for the three projector with a cooling fan, for ing one thousand View-Masters and distributors . . . View-Master selling , continuous* display use. Self con- twelve custom reels. Visual Sales View-Master! tained rear projection displays were Co. handled much of the 3-D pho- Some concerns were more in- used by O'Brien Paint Co. and Sun- tography in our studio and on loca- terested in the convenience of View- beam, etc tion. A special full color packet Master and seven scene reels than In 1969, Colgate introduced a new envelope was prepared . . . the only actual 3-D. With such requests, we toothpaste featuring MFP. A Chica- time this was done for a commercial worked with the client's artist on go advertising agency, specializing program. The packet contained layout, copy, and the use of overlay in the health field, handled this for eight reels showing a typical home cels. When copying the final art- them. The program included five move from estimate, through pack- work to size for production, the cels thousand View-Masters and sets of ing, to final delivery. Additional would be shifted to introduce several eight reels which were sent to den- reels were prepared for "special layers of depth. Strip-in captions ti& throughout the country . . . the moves" such as electronic equip- would also be added. Vaco Products largest commercial program ment, displays, etc and CNA Insurance Co. produced produced. The reels demonstrated Anheuser-Busch used View- reels of this type. tooth care, improved appearance, Master for two promotional cam- In addition to 3-D reels, fourteen and special dental techniques. paigns. One, a three reel plant tour scene non-stereo reels were available Patients viewed these while waiting to be used by salesmen to distribu- to be used with a hand advanced in- in the dental office. One of the reels, tors. In addition, an elaborate gift expensive Sawyer's projector. Sim- "A Healthv Smile" was ~roduced package was prepared for their dis- mons Mattress prepared a showroom from highiy sophisticated art work tributors with the opening of Busch display mounting the projector at . . . even by today's standards. The Gardens in Florida. This package the foot of a bed,and a screen on the artist prepared a line style illustra- consisted of a specially designed case, lighted View-Master and ten 3-D reels of the Busch Gardens attractions. A complete record of companies who used commercial View-Master does not exist. However, it is possi- ble to briefly mention a few and how the reels were used. Fairbanks Morse featured water softeners, Cur- tis Candy Co. promoted marshmal- lows, Sears used View-Master to show their Twin Door Coldspot Refrigerators, and also installations of swimming pools. U. S. Gypsum acoustical tile, Golden Acres fields of sorgham and Clay Seed of Ken- tucky tobacco crops. Also included are Restonic Mattress, Stitzel Weller Distillery, J. 1- Case, Westinghouse. Two versions of Tm-Vue advertising mailer with 3-D cards. Used by Plymouth Motors, Canyon Fieldstone, Kirsch Blinds, Republic Steele, Central Soya and Grey-Rock Brakes. General Electric, Overhead Garage

26 STEREO WORLD SeptnnberlOctober 1989 r:;z 0; Resale - 19 $11 - 60 -

tion which was broken into indi- principle, using 16mm film in a midwest manager. In 1966, Sawyers vidual pieces. With careful studio sealed plastic viewer. The viewer was purchased by GAF of New set-up, lighting, and placing of the contained five scenes of O'Hare York. Eventually GAF in New York pieces, stereo pair line negatives Field in Chicago. This unit proved hired a new special products manag- were obtained. Enlargements were effective, but because it competed er who discontinued the three dis- made, color overlays added to with View-Master, the idea was tributor program, and attempted to matching areas, and final reduced abandoned. go back to many non-specialized originals for View-Master obtained. At a 1962 sales meeting in Port- promotion agencies . . . thus ending In 1951, Sawyers purchased Tru- land, the possibility of a folding the commercial View-Master Vue which used sliding film for its Tru-Vue mailer was discussed. This program. 3-D system. Sawyers modified Tru- mailer was developed and programs In 1971, I joined Stereo Optical Vue to a vertical card of seven pic- sold to Republic Steel, Plymouth Co. as manager of design and tures with a simple plastic viewer Motors, Hotpoint, etc production of vision testing slides, . . . making it comparable with When Bob Brost left Chicago to 3-D Vectographs and other visual View-Master. Later Sawyers ex- become President of Sawyers in products . . . retiring in 1983. m perimented with the sliding film Portland, Mickey Nebesni became

\ f \ FIRST ANNUAL SPRING SEVENTH ANNUAL SPRING Boston Antique D.C. Antique Photo Show Photo Show The #1 Antique Photo lmage Show in the NE' The #2 Antique Photo lmage Show in the USAg 40 tables of stereoviews, CDVs, Over 50 tables of stereoviews, CDVs, Daguerreotypes, photographs, etc. Daguerreotypes, photographs, etc. da. Ga.as' +OG@ Sunday Sunday 8 APRIL 1990 25 MARCH 1990 10 AM 5 PM; Public Admission $4 10 AM - 5 PM; Public Admission $4 - Rosslyn Westpark Hotel, 1900 N. Ft. Myer Dr. 57 Park Plaza Hotel Howard Johnson Arlington, VA: Rosslyn Ballroom Boston MA: 200 Stuart St. Park Sq. 'At the Key Bridge opposite Georgetown" Preview admission 8:30 AM $20 Preview admission 8:30 AM $20 DC show: 25 March, 1990 Next show: 14 Odober, 1990 Managed by Russell Norton, PO Bx 1070, Managed by Russell Norton, PO Bx 1070, New Haven, CT 06504 1 (203) 562-7800 New Haven, CT 06504 / (203) 562-7800 L \ J

STEREO WORLD SeptemberIOctober1989 27 ne final note on Engle's been identified by Ralph Gosse. He generic sign is even partly visible 0 Monumental Clock which was ran across an identical view in an and it simply reads "Furr ...". The featured in our Sept.-Oct. '88 antique shop recently with the title building at dead center may well column. It has been found! Its cur- "335 Lakeside Park House, Buffalo, house a photographic studio if the rent home is with the Watch and N.Y." Thanks for the postcard, angled roof skylight is any indica- Clock Museum of the National Ralph! tion. At least one church and a flour Association of Watch and Clock All four views appearing in this mill, as well as numerous residential Collectors, located in Columbia, issue have been supplied by Blaine houses, dot the more distant land- Pennsylvania. Since its rescue Bryant. The four were purchased as scape. The terrain can best be in October of 1988 from a a group lot and, since they are described as of a rolling, hilly New England barn where it had apparently the work of the same nature. First impressions indicate been stored for some forty years, it photographer/publisher, an I.D. of that there are precious few clues has undergone a complete and lov- any one of the four should also here to guide any detective work. ing one-year restoration that has serve to identify at least the Perhaps the best clue available is returned it to its former elegance. approximate location of the others. that the next three views show The clock was unveiled to the gener- Subjects include a town overview structures that are most likely a part al public in September. Should and three individual buildings. All of the same locale. anyone reading this wish to view the of the photographs are mounted on Our second view centers entirely clock on display (as did so many an oversized greenish-gray stock on a five story stone structure that is Americans of a century ago), the most characteristic of the 1880's. possibly educational and undoubt- museum is located at 514 Poplar Image #1 overlooks a moderate edly religious in nature. Atop the Street in Columbia. Hours are 9 sized town from atop a knoll. A steeply pitched roof, three crosses a.m. to 4 p.m., Tuesday through commercial district is evident at are highly visible. The largest of Saturday, holidays excepted. mid-distance, although we are these three is located on the wing to Reading further back, the third actually seeing only the back side of the far left, and the uppermost unknown in Stereo World's original its brick buildings. Only one non- windows of that section are formed color issue (March-April, '88) has in a cathedral style and most likely

28 STEREO WORLD SeptemberlOctober 1989 L - - are made of stained glass. While the degree of openness), its overall recently been completed. building may be occupied (its appearance and the unfinished land- Next we view a combination windows have shades and vary in scaping work suggest it has only brick and stone building that may

STEREO WORLD SeptemberlOctobr 1989 29 have originated as a school or as a streets. It appears commercial in porary, its purpose is probably that courthouse. Everything about the nature but there are no signs or ad- of a workmen's platform. Further edifice seems to reach skyward, vertisements. The structure's skyline down the street, in the same direc- from its tall central tower located at is dominated by its numerous tion, there is a stone building with a the front (and topped with what chimneys. Below, at street level, its sign "Carriage Factory" at the may be a flag pole), to its elongated windows and doors have been roofline. m windows, to its high, narrow chim- individually encased in arches, eight neys which require stabilizing bars on the long side and seven width- for support. There is some sort of wise. Two main entrances can be emblem attached to the uppermost seen and there is also a third bricked part of the tower but details entrance that has been architectural- Send information about these or other past are too washed out to provide any ly de-emphasized. A wooden Unknowns to Dave Klein, 14416 Harrisville real help. platform approximately 15 feet high Rd., Mt. Airy, MD 21771. Please do not send appears to be attached to the back of any views for the time being because we have Finally, we come to a four-story a good backlog to draw upon. brick building that fronts onto two the structure. Undoubtedly tem-

.. ., -... ",,I,, IS...

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30 STEREO WORLD SepmberlOaober 1989 The New Russian "Fed-S tereo" Camera

Note: The following report by Gerard same image size (24 x 30mm), same For those who do not feel they are Metron appeared in the Dec '89 issue lens separation (approx. 63mm) and locked into their present mount for- of the ISU magazine STEREO- similar lens focal length (2.8 / 38 mat, the manufacturer suggests the SCOPY. It is representative of the in- mm instead of 3.5 / 37.5mm). The use of mounts specially designed to teresting articles included by new focus is adjustable from lm to infini- fit the companion projector. These editor Allan Griffin in his first issue ty and the 1-3-1-3 winding progres- mounts are 50 x 100mm with aper- of the re-worked publication. Even the numbering of issues has been re- sion produces 20 stereo pairs on ture sizes of 22.8 x 28.8mm and newed, making this No. 1 of Series 2. standard 35mm x 36 exp. film. The centers of 62mm. They have an ex- The variety of information packed in camera is designed to incorporate a cellent glassing arrangement similar this quarterly makes it easily worth built-in window. to Gepe with slots etc. the $16 annual ISU dues. On the 'A' setting, automatic ex- This companion Russian projector posure range is from 1/30 sec @ f is surprisingly compact. It is 'shoe- he long awaited new 2.8 to 1/650 sec @ f 14. The box' size (300 x 150 x 1lOmm) and it T stereo camera from ISO/ASA range is from 16 to 800. If weighs less than 4 kg. It is equipped Russia, about which we have heard there is insufficient light, the shutter with two 220 V/200 W halogen reports for some time, has now will not release. On the 'B' setting, lamps, just a little larger than the reached the light of day. We are real- the diaphram stop appears to be classic low voltage model. The ly sure of this information because fixed at f 2.8. The author thinks that lamps produce a very bright picture we have been able to buy and test this is a very strange feature. If the on a standard screen. The f 2.8 / one of them. It is apparently a pre- battery (similar to EPX-625) fails, 80mm lenses are sharp and can be release unit. The full outfit includes the electronic circuit switches to adiusted in both directions. Both a matching projector called the 1/30 sec manual, and you can select leises move back and forth together "ETUD-STEREO." an appropriate stop according to the for focussing. With its classical black metal available light or flash . . . Better Two slide carriers are available body, the Fed-Stereo camera looks have a tripod available for non-flash with the projector. The first one ac- like any modern compact camera. work! The diaphragm stop size is cepts the new 50 x lOOmm Russian Through its simple design, which controlled by overlapping 'V' format mounts and incorporates a does not include a range-finder or shaped shutter blades as in the 'black-out' shutter. For 41 x 10lmm spirit level, the Fed-Stereo is basical- Nimslo. A test film put through the mounts, the recommendation is to ly similar to the Belplasca. It has the camera shows good sharpness. use a 4.5mm horizontal spacer at the bottom in order to position the slide in the centre of the light beam. The polarizing filters are fitted to the slide carrier and the five pairs of spectacles made available with the kit are not compatible with the in- ternational standard and had to be changed by the author. The second slide carrier, designed for 2-D projection, allows for the projection of twin 50 x 50mm for- mat slides. It is possible to perform a nice 2-D dissolve projection show using this unit, alternately switching from one lamp to the other in a smooth way controlled by taped electronic pulses. This 50 x 50 carri- er can be used for stereo but, in or- der not to lose time when changing slides, a modification is suggested in

STEREO WORLD ScpternberlOctober 1989 31 order to take advantage of the black-out shutter. 3 More From Cooling is obtained through a large fan blowing air on the lamps, the condensors and the slides. It 3-D Book Productions looks like the rotor blades of a helicopter, firstly, by its horizontal 3-D Book Productions is a small ]acobus G. Fenuerda - The Man position under the projector and, publishing house in the Netherlands of 3-0 is a 32 page "supplement" secondly, because of its noise! No that specializes in books about 3-D book to The World of 3-0, highly doubt an improvement could be photography and 3-D history, gener- regarded around the world as a ba- made in this area to an otherwise ally including sets of View-Master sic 3-D text. In The Man of 3-0, is a nice projector. reels in the books. They are the pub- 32 page "supplement" book to The We anticipate that many stereo lishers of The World of 3-0 by Jac World of 3-0, twenty-one of his best enthusiasts will be pleased to hear G. Ferwerda, 3-0 Past and Present stereo slides are presented on three the above news of this simple and by Wim van Keulen, and Beyond View-Master reels, while the text easy-to-use stereo camera/projector the Third Dimension by Stan White. covers the role stereography has system. It is to be hoped that these In recent months, three more played in Ferwerda's life. Price is items will soon be available com- books have become available from $15.95 postpaid. mercially. However, at time of writ- 3-D Book Productions. The Pat The Netherlands in Old Stereo ing (late October 1989) we still have Whitehouse Show is a 24-page book Photos 1857-1920 is a new book not no indication as to what arrange- in memory of one of the most fa- published by 3-D Book Productions, ments the manufacturer is making mous stereo photographers of this but distributed internationally by for commercial distribution. century, the late Pat Whitehouse. them. The large format 144 page This is in effect a souvenir for every- book reproduces 177 vintage views one who has seen one or more of at about 90% of actual size with her shows. Three View-Master reels many halves enlarged and repeated are included in the back. One fea- on facing pages. Text is in Dutch and Lenticular 3-D tures seven views from the Hallelu- a rather primitive plastic viewer is jah Chorus - Pat's famous pictorial included. Price is $24.50 postpaid. rendering of Handel's Messiah, All books may be ordered from from the where the singers range from fledg- 3-D Book Productions, Box 19,9530 lings and a duck to little lilies. The AA Borger, The Netherlands. Pay- Printed Page other reels contain images from the ment is possible by international show's segments At Home and money order, check, or U.S. curren- 3-D images may soon start pop- Close-up in 3-0. Price is $15.95 cy. (All books mentioned except The ping out at us from the pages of postpaid. Netherlands may also be ordered magazines, direct mail material, or through the Reel 3-D Enterprises large posters thanks to the develop- catalog.) ment of a lightweight lenticular screen material and a related 4-color offset printing process. The camera and enlarger used in the process were invented by Douglas Wright of Dimensional Visions in Philadel- New Stereo Telegrams phia. The system will be developed and marketed by Quad/Graphics of Print Service With Depth Pewaukee, Wis. No samples or tech- nical details have been included in Another lab has joined those few The post office in the Federal printing industry publications an- offering to make prints from color Republic of Germany now offers il- nouncing the new process. It is negative film shot in Realist format lustrated telegrams with 3-D ana- claimed to cost less than die-cut cameras. The PHOK) WORKS Lab glyphic images and glasses. Called pop-ups or scratch-and-sniff ads, in Joliet, IL will make pairs of prints "schmuckblatt" in German, these but about two-and-one-half times as suitable for trimming to 3" wide forms of telegram are for con- much as a regular four-color single prints for standard mounts or for gratulatory or greeting type mes- page ad. Q-Vue mounts. Original frame lines sages and are quite common. The Quad/Graphics expects full as created by the camera are re- latest features an anaglyphic draw- production by early 1990, explain- tained. Negatives are returned un- ing by well known stereo artist ing that the process is not that cut, and prints are on Lustre surface Achim Bahr titled "Kaffeestunde als different from conventional print- Kodak paper. A 24 exp. roll (18 Stereoskopische Anamorphose" ing. The depth of the 3-D image can views, 36 prints) is $10.49. A 36 exp. (Coffee Break as Stereoscopic be adjusted during the process. roll (29 views, 58 prints) is $15.77. Anamorphosis). It shows a coffee Include $2.00 postage payment with service with cake on the plate, a tele- orders to PHOK) WORKS, 4 South gram and a wasp flying to the cake, Midland Ave., Joliet, IL 60436 and is printed in soft, luminiscent (815-744-6700). anaglyphic colors.

32 STEREO WORLD SepmnberlOctober 1989 L ISU Revitalized by New Team Pierre Tavlitzki (France), the in- bulletin. His first issue was delivered stereo meeting and, at the same coming International Stereoscopic in USA in early December to all time, a super vacation, all advanta- Union president has a lot of new members listed in 1989. It contained geously arranged by our French ste- ideas for the dissemination of infor- a wealth of stereo information. To reo friends. English is the official mation to stereographers, world- get on the mailing list for the March language of the ISU. Start planning wide. He is particularly interested in issue, 1990 dues, $16, must be now to attend. helping beginners quickly gain received not later than Jan. 31,1990. For further information contact proficiency by means of the interna- Make check payable to ISU and send the USA representative, Paul tional circulation of stereo related to the USA representative. The prac- Milligan, 508 La Cima Circle, Gal- information. tice of stereo photography is world- lup, NM 87301. (505) 722-5831. The records of the ISU have now wide. We need to know what the been re-organized and up-dated on others are doing. the computer by the secretary, Judy Guy Ventouillac (France) is al- Fentress (Switzerland). ready forging ahead with plans for a Allan Griffin (Australia) is the great congress of stereo photogra- new editor of STEREOSCOPY. He is phy, to be held at Monte Carlo or This column depends on readers br informa- going to great lengths to see that Cannes, on the French Riviera, in tion. (We don't know everything!) Send in- news and techniques of value world- Oct. or Nov. 1991. This will be the formation or questions to David Starkman, P.O. Box 2368, Culver City, CA 90231. wide are included in the quarterly chance of a lifetime for a great

3-D Poster Offer for NSA Members' Work Apartment 3-D, the St. Louis- and Founder of Apartment 3-D, batch of uneventful, 2-D mail." based, full service 3-D design studio, "self-promotion is the name of the That's where 3-D comes in. "Even a has been giving top artists and illus- game. If an illustrator is to be suc- jaded art director can't ignore a 3-D trators their first taste of 3-D. Apart- cessful, he or she must mass mail poster and glasses falling out of an ment 3-D converts the flat, ordinary samples of their work to magazines, envelope," says Staake. "Typically, 2-D artwork of illustrators into ex- advertising agencies and corporate he saves the 3-D poster on his wall traordinary, self-promotional ana- design departments." and tosses the dozen or so 2-D glyphic 3-D posters. "The trick," says Staake, "is get- promotional pieces in the "In the world of freelance illustra- ting the attention of the person who wastepaper basket." tion,'' says Bob Staake, President is quite literally deluged with a daily An illustrator can have his 2-D art converted into 250 1l"x 17" 3-D posters complete with 250 3-D glass- es for a mere $500 (keep in mind that illustrators may spend as much as $5000 for a 2-D, 4 color self- promotional poster). To date, Apartment 3-D has creat- ed 3-D posters for illustrators who have drawn for such clients as TIME, LIFE, Playboy, MTV, HBO, Anheuser-Busch and countless others. Apartment 3-D is making an ex- clusive offer to NSA members. The design studio will print 100 large format 8% "X11" 3-D anaglyphs of your single stereo photographic pair and provide you with 100 3-D glass- es for $150. First come, first served basis. For complete details and terms for either the illustrator or pho- tographer's package, please send a SASE to: Apartment 3-D, 1009 Original art by Elwood H. Smith, with 3-0 effects by Bob Staakek APARTMENT3-0. South Berry Road, Saint Louis, MO Promotional anaglyphic poster version is 11 x 17". O 1989 by Apartment 3-0. 63122. m

ST!2REO WORLD Septnnber/Oaaber 1989 33 me Society

everal changes in leadership ed in several dozen new inquiries be- initiated it is a barrel of fun and S positions in the Stereoscopic ing processed by the Corresponding those not taking part in making ste- Society are noteworthy. Mark Secretary. Since all circuits but the reo views are the poorer for it. Willke of Portland, Oregon, has relatively young 2 X2 matched pair Saying Thanks taken over from Russ Young as group are at capacity at this time the Secretary of the Beta Transparency growing pains of expansion will be Corresponding Secretary Jack Circuit. Russ is intensively involved felt as we enter the decade of the Cavender sent the following to the in some projects and had to lighten nineties. It is apparent that a new Society Viewsletter for inclusion in his load. Our thanks to Russ for transparency circuit will have to be the Fall edition and it bears repeat- guiding Beta through a period of formed before long. ing as it reflects the feelings of many of us in the Society and NSA. growth and to Mark for taking over Centennial the task. "Bill C. Walton, who resigned as Effects of a serious illness have The 1890's were called 'The Gay print folio secretary deserves our caused Bill C. Walton of Columbus, 90's' and it was in 1893 that The heartfelt thanks for the 10 years of Georgia, to end his ten year stint as Stereoscopic Society came into being loyal and intensely dedicated service Secretary of the Print Folio Circuit. in England. Soon we will celebrate to the Society he loves. During his Bill is making good progress but had our 100th birthday. During that illness, since his incident of food to cut back on his responsibilities. It time several national branches came poisoning, I have gotten just a small is difficult to think of the print cir- into being which are now indepen- taste of the task he faced daily. cuit without Bill at the helm. We dent but still keep in touch. As a When we slacked off our attentive- have become accustomed to his firm centurv of sometimes feast and ness to the folios, he never did. He guidance. It is fortunate that veteran sometimes famine is drawing to a never ceased his concern about the member Ray Bohman and his wife close our Society is as vigorous as it security and whereabouts of each Eileen have agreed to take over. We has been since its inception. Stereo folio, and there are 10 of them!! are in debt to Bill and the Bohmans. photography is alive and well and From time to time we have a break Ray is faced with a circuit which is doing marvelous things which between folios. . . he neuer had a now overfilled with members and would not have been feasible just a break. His was a constant effort which, with more people applying, few years ago. It is too bad that the resulting in hundreds of notes and will have to become two circuits be- apathy of the general population phone calls over the years. I don't fore long. . . a tricky process for the prevents a more widespread enjoy- see how he did it! We abused the Bohmans to oversee. ment of these wonders. . .but for the rules, often failed to send the voting Interest in the Stereosco~icSocie- ty was evident at the ~~~~~ortland Convention in August which result- CARMEN McRAE at the Island Garden Jazz Festival, July 1958. Original stereo Kodachrome by Bob Rebholz, Copiague, NY

34 STEREO WORLD SepkmberlOctober1989 cards he sorely needed in his track- LOUIS 'Satchmo' ARMSTRONG and VELMA MIDDLETON The incomparable Satchmo who sang and played the trumpet in a unique manner. Island Garden Jazz ing lost but Festival, July 1958. From a stereo Kodachrome by Bob Rebholz, Copiague, NY Bill hung in there and kept the faith, and his sense of humor. As ou; membership grew and the route lists black and white works of art he cre- of a four day jazz concert in 1958 grew longer, and other folio secre- ates. Thank you, Bill Walton!" which was held at The Island Gar- taries cried "enough," Bill resisted All That Jazz den in West Hempstead, Long Is- the splitting of the print group and land, New York. The Island Garden never refused to accept a new mem- Thanks to Robert Rebholz Of the was originally an enormous Quon- ber to the print folio. 1 thank him, 1 Beta Transparency Circuit we are set hut roofed building housing a pray for his full and speedy return to treated to some rare now Famers Market. It has long since health, and expect to continue to en- legendary jazz musicians- Bob was disappeared but in July of 1958 it joy the wonderful, skillfully crafred in attendance at half of the sessions hosted The Island Garden Jazz Fes- tival, a four night affair featuring GENE KRUPA The man of unmatched rhythm ability. . .so exciting that he brought the top performers Of the genre. For- the drummer from the rear to center stage. Island Garden Jazz Festival, July 1958. tunately Bob Rebholz had his Edixa From a stereo Kodachrome by Bob Rebholz, Copiague, NY (Continued on page 37)

STEREO WORLD SeptemberlOctober 1989 Library Visitors a Dam Site; Journal of Arizona His- Jules Richard Verascope and Michael Hoehne of Doylestown, tory; two copies of Journal of the Glyphoscope Cameras & Pa. spent a Sunday afternoon West; With Nature's Children; Accessories browsing. Michael continues to be Portfolio-Photographs of the Ameri- Dr. Paul Milligan - Contempo- helpful to us in solving our com- can West; Portfolio from collection rary Slides of Gallup, N. Mexico. puter problems. ofJim Crain; Articles and publica- Dorothy Crane - Lithographs - New members Bob & Bess tions by Peter Palmquist. Life of Christ. Madsen of Spencer, Iowa, were Photographic Society of Cygnus Graphic - OPTI-RELIEF visiting in the area recently, and America- Stereo slides from the Map of the Grand Canyon. spent an afternoon getting acquaint- collection of Floyd A. Lewis and Niagara Falls Public Library - 133 ed with the many interesting things Marjorie E. Lewis. stereo views of Niagara Falls. to be found in our library. Donna Reuter & Tommy Bums - Purchase Fund Acquisitions Donna Reuter and Tommy Burns Cash Donation. U&U - A Stereograph Record of of Mount Holly, N.J., also spent a Freeman Hepbum - Photographs William McKinley - Bert Sunday afternoon with us. of New York O Paris 1945-1960. Linda Carter - Camera Mosaics; Underwood. Latest Acquisitions Facing the Light; The Valiant U&U - Jerusalem through the We are grateful to the following Knights of Daguerre; Cameras from Stereoscope - 1911. members for their gifts: Daguerreotypes to Instant Pictures; Keystone - Key to 200 Travel-Tour Alexander Klein of Stuttgart, Photography; Fifty American Faces. of the World - 1906. West Germany - two computer John Weiler - Eadweard Wanted! disks with a listing of 3D Comics Muybridge - The Stamford Years We would like to have the com- and 3D Movies he has compiled. He 1872-1882. plete set of "Lorraine Dexter's News- also sent several interesting 3-D Harold Layer - Misc 3D Material. letters" in our files. We are missing pamphlets. Jack Kirsch - Stereo View listings Ws 7,9 and 12. If anyone would like Greg Taylor Christie Auction - of Williamsburg, Va. to donate these, or a Xerox copy of Catalog. Raymond Olson - Cash Donation. same, we would be most appre- Gary Mangiacopra Stereo- - Bob Duncan - Photographic ciative. m related newspaper clippings. Historian - Vol. 1#2. Freeman Hepburn - Camera Lee & Nancy Castro - Cash Techniques - Editor: Clyde Donation. Reynolds. Dave Wheeler - Keystone "Trip You can contact the Oliver Wendell Holmes Larry Wolfe - Antique Trader Around the World" through the Stereoscopic Research Library by writing to Eastern College, St. Davids, PA 19087. Catalogue and weekly publication, Telebinocular - 1942; Price List of with article and stereo view price list by Larry. Susan Pinskv and David Starkman - stereo Camera instruc- tion manuals; Guide to Nimslo 30 Camera; Vectograph-numbered and signed by Steve Aubrey. Me1 Lawson - Several boxes of Misc Stereo Material and periodicals. David Johnson - Contemporary Stereo Prints. Bob & Bess Madsen - Cash Do- nation. James Ritchie - Cash Donation and Keystone World Tour guide- book. Frank & Therese Margeson - Cash Donation. Peter Palmquist - Misc corre- spondence; 6-volumes of Pho- tographers of the Humboldt Bay Region; four reprint articles from History of Photography; Once Upon

36 STEREO WORLD sepkmber/cktober 1989 * \ SOCIETY STEREO \ (Continued from page 35) w& along loaded with Kodachrome. By 8 8 carefully managing his flash unit and moving in close (which was not (lamera & Viewer Repair (lamera & Viewer Repair discouraged) he was able to get some intimate shots in stereo of these per- formers in action who are now regarded as superstars of their era. These 30-year old Kodachromes I would imagine to be very rare if not unique for these subjects. Black and Ron Zakowski Ron Zakowski 133 54923 white versions of several of the E. Liberty St., Berlin, WI 133 E. Liberty St., Berlin, WI 54923 (414) 361-2524 after 5 prn (414) 361-2524 after 5 prn views are illustrated here and al- 1 \ J though the loss of color causes the dark clothing to merge with the black background still most of the SMART TECO-NIMSLOS GET 36 SLIDE-PAIRS flavor of the scenes is retained. More of the views will be included in the New Camera $127, or yours Educated for $63. next or later editions of the Society 61;12",30"Macros $29 ea., Flash $16, Cutter $18. column of STEREO WORLD. Socie- ty members continue to capture the passing parade in stereo and it is our hope that the record will survive for the enjoyment and education of our successors. Membership in the Society Technical Enterprises (714) 644-9500 Those interested in learning more about the Stereoscopic Society 1401 Bonnie Doone, Corona Del Mar, CA 92625 should write to the Corresponding Secretary, Jack E. Cavender, 1677 Dorsey Avenue, Suite C, East Point, GA 30344. m I At Last-A Universal Stereo Viewer I Color EDITOR'S Royal 61ue VIEW (Continued from page 2) Batteries matched by few other individual included photographic prints, stereo or flat. That history should earn them a sta- tus among artifacts of visual com- Price munication separate from the simply $3 shipping ill treated or the protected and flaw- + less. These are the well used, and as such can provide more to a collec- tion than just images to complete a set or add trading stock to the files. The Teco &Viewer Dis~lavs: A Publication Schedule? (1) Realist format rollfilm without cutting or mo'untini Stereo World will gradually re- (2) Nimslo/Nishika rollfilm turn to a publication schedule closer (3) Standard mounted slide pairs with alternate top to reality over the next several (provided) months. To avoid slipping this far behind again, the editor hereby Mfd by: Technical Enterprises promises not to coordinate another 1401 Bonnie Doone national convention during the bal- Corona Del Mar, CA 925625 ance of this century (or, with luck, (714) 644-9500 any time in the next). m

STEREO WORLD SeptembertOctober 1989 37 For Sale For Sale For Sale PENTAX STEREO adapter & viewer like new VIEW-MASTER Reels & equipment. Many VIEW-MASTER from United States and 52mm set). Take stereo slides with 35mm early reels, packets, etC. Will trade for items Europe. 1989 Catalog $1.00. Disney, Show- :amera on a single 35mm frame. $85. Ron I need in my collection. Mary Ann Sell, 3752 time, Religious, Special Subjects, US. and Sustafson, 2307 SE 8th Dr., Renton, WA. Broadview Drive Cincinnati, OH. 45208. Send Foreign Travel. Many discontinued packets 38055 (206) 228-7112. long double-stamped SASE please. still available. Worldwide Slides, 7427-NSA Washburn Avenue South, Minneapolis, MN. TRU-VUE STEREO FILMSTRIPS: 77 titles at READERS: The new "Ex- 55423. k2 each postage. SASE for list. Paul cel Viewer" is made specifically for quality viewing of 3-D books and magazines. Hood- ANTIQUE PHOTOGRAPHY Mail Auctions. Clark 5032 Orlandq FL 32819. ed with quality lens and stand. $19.95 plus $3 Daguerreotypes, Ambrotypes, Tintypes, GREAT SCEN~CSby stereo photographer UPS. G.H. Sergio, 760 Clawson St., Staten Is., CDVs, Cabinet photos, Stereo Views, and Ron Gustafson. 3-0 color Realist views. Send NY. lo3%. miscellaneous. Hundreds of interestingvin- tage photographs. Great variety of subjects. stamp for free brochure or send $3 for sam- REALIST, BUSCH, KODAK, Revere/ ple view and brochure. Ron Gustafson, 2307 Three or four auctions per year. $2 per illus- wollensak, stereo a Repairman's trated catalog, or $5 for next three auctions. SE 8th Dr., Renton, WA. 98055. View, by Jess Powell, $9.95 each, Re- Prices realized mailed out after each auction. vereMlollensak $10.95. Postage $1.50 each. $3 loNASA stereo viewsg $8.50 Star Don Ulrich, 1625 South 23rd, Lincoln, NE. for three or more. Jess Powell, 131 Bartlett, 68502. minated slide viewer in box $35. Aerial stereo Woodland, CA 95695, (916) 666-5334. photographs, 92 pp. $7.50, Plastic viewer. $2. Stereo graphoscope c 1880, $175. Art Faner, "LE MINIMUSW45x 107 Table Top 3-D Glass Trade #101,1961 Center, Salem, OR. 97301. Slide viewer for 25 stereo slides with two ad- ditional trays. Together 75 old European glass DIABLES VIEWS, and 1500 other selected ADULTS ONLY - Five of the sexiest nude 3.D slides, or trade. Looking for Rolleido- stereo views in stock Will trade only for Main models ever in 3-4 (Barbi, Pamela, Crissy, scope 6 x 13 or projector 3-D 6 x 13. D. flat mount views -any subject or condition. Marsha & Jill). 8 great color Realist format Smekal, 1765 Rosebery Ave, West Vancouver, Write or call for details. Blaine E. Bryant, 864 views per set by stereo photographer Ron BC, Canada V7V 225. Bridgton Road, Westbrook, ME. 04092, (207) Gustafson. Send stamp for free brochure, $3 854-4470. for sample view or $19.99 per set, VISA & STEREO photo list for California, Washing- Mastercard welcome, call (2%) 228.7112 or ton, Arizona, Texas, Louisiana, Florid% Mas- SD COMICS for View-Master reels, etc Send sachusetts, Pennsylvania, New York, Illinois, mail t~ Ron Gustafson, 2307 SE 8th Dr., for list. David Vopicka, 2905 Espanola NE, Minnesota MacDonald's Collectibles, 1316 Albuquerque, N.M. 87110. Renton, WA. 98055. NE 113th, Portland, OR. 97220. Send LSASE. SMALL LIBRARY on photography (mostly PAIR BLACK KON~CAFT.~ motor cameras, Wanted stereo) 14 items. Sold only as a lot. SASE for matched to 11500, mounting bar, electronic list. R. Walker, Madison, N.H. 03849. shutter release, focus bezels are belt linked, ROGERS GROUPS (Statuary). Also Mas- Strobe mount bridge, aluminum case, $450. sachusetts, New Hampshire and Maine @d/blue 3D) drawings! ~f ANAGLYPHIC you Douglas Doughty, 2687 E. Chapel Dr., views with people and buildings. Buy or would like to make a custom order for 3-D Saginaw, MI. 48603, (517) 7945559. trade. R. Walker, Madison, N.H. 03849. pencil drawings, please contact: Arno Klein, 120 Cambridge, Pleasant Ridge, MI. 48069. BOOK "The Netherlands in Old Stereo Pho- VIEW.MASTER (Stock and personal) reels. tos 1857-1920." This brand-new Dutch book View-Master items. Dr. Wolfgang Traxel, P.O. 35MM CAMERA, TDC shows 177 very well printed old stereo cards, Box 170508, D6000 Frankfort, Fed. Rep. of Stereo Project*r-View system w12D changec pius Japanese viewer. Send $24.50 to 3-D Germany. both reconditioned,for $400. + $15. SH. Ins.; ~ookProductions, PO. Box 19,9530 AA Borg- SHARP Stereosound VHS Camcorder-CCD, er, Netherlands. Prompt airmail shipment. 1 GRAND CANYON, 1904 Underwood eigh- Bx. 1 hr. VHS tapes, Auto Focus Macrozoom teen card set, complete set or individual Lens, charger wlNew battery, Case, car cord, ITALY bY Underwood, complete set (100)with book, cover has waterstains, $205, ~ost~aid, views. Larry Hess, 15358 Kerlin Drive, Audiolvideo input adaptor, strap and pave Granger, IN. 46530, (219) 272-5431. lens. A~Iin ~+1condition .$595, + $25. S.H. MacDonald's, 1316 NE 113th Portland, OR. 97220*(503) 2557256. Ins. Send Maor Cashiers Check to: Thomas . VIEW-MASTER "Chinese Art" books & R. Rando! 1111 Loxahatchee Dr. M, West Palm REALIST ST-41 camera wldouble exp. pre- Model D Focusing Viewer System. Must be Beach, FL 334090rcall 1-407-478-6816M-F vent. & DOF scale, Exc.lExc. + wltattered 100% orig. and complete, with slip cases & 45. instruction bk., $95; Realist ST-61 viewer, chest. Also all: GAF, SAWYERS & VMI Q.VU MOUN~simplify mounting stereo Exc. +, $65; Realist ST-525 BCflash, Exc. + (MintlStill Sealed) 3-reel packets in cel- views. Sample kit $5, includes award-winning wlfilters and tattered instructions, $15; Re- lophane. Daniel Skop, 128 Ninth Ava, N. view.Antique/ModlXStyles in Blackor Grey alist ST-54 lens shadeslfilter holders(pair), Tonawanda, N.Y. 14120, (716) 693-6699. $361100 ppd. Q-VU, 817 East 8th, Holtville, CA. Exc. +,$25; Realist ST-26 heater unit (from 92250. mounting kit), Exc. +, $8; Realist ST-220 MAKE$$$, become adistributorfortheonly mounting jig in original box, V.G., $15; Tiffen 3-D camera that produces single prints with leather filter safe for Kodak Stereo (no 3-D realism. No special viewers. Call Esther Walker collect (619) 347-4352. part of their membership, NSA members are filters), never used, Mint except for minor offered free use of classified advertising. Members dimples On top, $15; GAF Viewmaster 300 NIMSLO 3-D camera in good condition and may use 100 words per year, divided into three ads Custom blower-cooled projector (mono) source for film processing. Original copy of with a maximum of 35 words per ad. Additional ~/21/4" f3.0 lens, Exc. + but needs new maaazine "Vision Research," Vol. 26, No. 1. words and additional ads may be inserted at the bulb, $45; Sawyer's reels from the 40's & ~.R~~challer,6704 Schroeder Rd., Suite 6, of per word. Please include paymentswith ads. ~O'S,SASE for list; Sawyer's Model 3 trans- Madison, WI. 53711. We~notprovidebJlin~.Deadlinehthefirstday former wlseparate contacts for Model C of the month preceding publication date. Send ads light attachment, E~~.,$8; viewmaster per. PACIFIC STEREOS, post cards and early to the National Stereowpic Association, P.O. Box sonal85-C filters(pair), Exc. $4; Strap for photos, especially of Samoa, and any or all of 14801, Columbus, OH. 43214, or call (419) +, 927-2930. A rate sheet for display ads is available Viewmaster Personal case, +I Keystone 11 set: South Sea Islands and upon request. Please send a SASE. $4. Please add UPS. Mark Willke, 200 SW Hawaii. Photocopies and prices to Alison 89th Ave., Portland, OR 97225. (503)1 Devine, 4 Bullock St., Brattleboro, VT. 05301. 297-7653.

38 STEREO WORLD SeptemberIOctaber lP8O Wanted Wanted Wanted PHOTOS, stereo views of immigrants in the FLASHBULBSwanted, any typeorquantity. MR. ICE CREAM desires stereo views where US. priorto 1950. ChineseAmericans, Ethnic Donations appreciated, or will pay reason- ice cream or soda fountains are the primary Festivals, Ethnic Social and Political Clubs able price. Also View-Masters of Gone With image, expecially desired are Tuft's Centen- (Sons of Italy, etc), Ellis Island. Sheeran, P.O. The Wind, stereo cards of Robert E. Lee, nial stereo views and old sodafountains. Al- Box 520251, Miami, FL. 33152. Stonewall Jackson. Edwin Clemsnts, 353 Ian Mellis, 1115 West Montana, Chicago, IL Jonestown Rd., Winston-Salem, NC 27104, 60614. WINNIPEG, MANITOBA and all early (919) 768-0371. Westem Canadian views. Desperate for views MILWAUKEE, WISCONSIN stereo views and by F.V. Bingham, A.B. Thorn, Hall & Lowe, ADDRESS SOURCE for buying 3Dmounts early photos, books and plat maps. I also col- Duffin & Caswell. Thanks, Dennis Downey, 61 & any & all back issues of "0" (originals) lect all-wood stereo cameras and pre-1880 Cunnington Ave., Winnipeg, Manitoba, Cana- Stereo Worlds or any books & magazines on photography books. Dave Gorski, 1325 da R2M OW4. 3-D. B.P. McFadden, 90 Waltham St. #7, Garfield Ave., Waukesha, WI. 53186. Boston, MA. 02118. FEMALE NUDES, Lingerie, Erotica Realist I BUY STEREO "3-D"! (Poster has a "S" for format slides. Contemporarywork preferred; FLORIDA, Georgia, Alabama, stereo views, or Stereo!). Paying: Belplasca - $450, Realist amateur models andlor photographers wel- other format, any subject. Buy ortrade. Best Macro - over $1,000., Realist f2.81 come. Top $ paid. Send sample or description prices for unusual subjects. R. Cauthen, P.O. Wollensack f2.7 - $215, Sputnik - $325, to: Jon Van, P.O. Box 559, Village Station, Box 490342, Leesburg, FL 34749. Redufocus Wide-Angles - $195., TDC Vivid - Medway, MA. 02053. $115., TDC-116 wlcase - $190., TDC 716 wlall IOWA flat mount stereo views. Buy or trade MARBLES, children playing with marbles. carriers - $325, Airequipt - $105., View-Master I? Juhl, 1427 Dolen Place, IowaCity, IA. 52246, camera wlcase - $85, VM Cutter - $120., VM Hard to tell sometimes, so look closely at (319) 354-9356. your cards. Thanks. Larry Svacina, 2822 Ten- close-ups, over $100.1 buy all "3-D" - Tru-Vue, nyson St., Denver, Co. 80212. CANADIAN DISTRIBUTORS needed, own VM, books, dealer displays, slide viewers - your own business. Revolutionary new 35MM more. Call Harry Poster, (201) 794-9606, Box WOODWARD'S GARDEN, Woodward's resi- 3D camera No special glasses or viewers re 1883 So. Hack., N.J. 07606 - "3D" since 1978! dence and What Cheer House (San Fran- quired. Protected by over 100 Patents world- cisco). Better condition stereo views please STEREO CLUB forming in New York City wide. Not sold in stores. Call John today! area Call Barbara Taff, (212) 567-5291for fur- John Sharrer, P.O. Box 8542, Coburg, OR. (315) 593JM30. 97401. ther information. BRlTT AND HELLER. Anything by Peter Britt PUEmRlCO stereo views or other types of MORMON.RELATED ITEMS. Collect any of Jacksonville, Oregon, and Louis Hellerof Mormon-related items such as photos, visuals. Jose Olmo, 65 West 106 St., 3C New Yrekaor Fort Jones, California Mautz, Box 9, York, N.Y. 10025. stereo views, CDVs, paper documents, Brownsville, CA. 95919. books, miscellaneous. Please send list of HOUSE OF WAX 3-D items; any 3-D Comics; items and prices. Gary Ellsworth, 26225 Club NEBRASKA AND KANSAS stereo views. Drive, Madera, CA. 93638. Stereo views, Slides, or reels of Fairs and Ex- Also, other photographic formats of signifi- positions, Romance, Pretty Ladies, Children, STANDARD 2x2 (non-stereo)slide carrier for cant interest. Don Ulrich, 1625 South 23rd, Victorian Interiors, or Nudes. Schneider, 7245 Compco Triad projector. Dale Gebhardt, 210 Lincoln, NE. 68502. West Palo Verde Avenue, Peoria, AZ. 85345, Roberta, St. Louis, MO. 63135, (314) 5216179. WHITMAN. Any photograph wanted of Walt (602) 486-3721. Whitman or his circle, Hans Christian Ander- PALESTINE stereo views (esp. sets), also VI=F GLASS MAKING industry, Glass son or Lewis Carroll. Mautz, Box 9, Browns- Exhibitions, glass blowing, etc Send info and stereos of Judaica, Tissot's Old Testament ville, CA. 95919. Paintings, Thomas Nast, Statue of Liberty, price to Jay Doros, 780 Chancellor Avenue, Ir- Uncle Sam. Jeffrey Eger, 42 Blackberry Lane, COLLECT, TRADE, BUY & SELL: 19th Centu- vington, N.J. 07111. - Morristown, N.J. 07960, (201) 455-1843. N imaaes (Cased. stereo. CDV. Cabinet & I BUY ARIZONA PHOTOGRAPHS! Stereo large Gperj. Bill L&e, 86588. ~ladiatorway, views, cabinet cards, mounted photographs, STEREO DAGUERREOTYPES: All kinds, all Sandv. UT. 84094. S~ecialties:Westem. Loco- nations & subjects. Any condition. Ken Ap- RP post cards, albums and photographs moti;;?.s, photograbhers, Indians, in in^, J. taken before 1920. Also interested in Xerox- pollo, PO Box 241, Rhinecliff, NY 12574, (914) Carbutt, Expeditions, ships, Utah & Occupa- 876-5232. A:---, es of Arizona stereographs and photos for Llullal. research, will pay postage and copy costs. ILLINGWORTH .Need #s 808,815,826,839 MUYBRIDGE VIEWS. Top prices paid. Also Jeremy Rowe, 2331 E. Del Rio Dr., Tempe, AZ. and 853of the Black Hills Expedition steries. Michigan and Mining - the 3 M's. Many 85282. Buy or generous trade. Thanks. Brian Bade, views-available for irade. Leonard Walle, 6 Fairway Circle, Sioux Falls, S.D. 57103. 49525 W. Seven Mile, Northville, MI. 48167, LANSING, MI. Memorabilia of all types in- (313) 348-9145 cluding stereoviews, photos, post cards, ad- J.J. HAWES & Southworth & Hawes, A.F. vertising, catalogs, etc. Permanent want by Hawes, CE. Hawes, all formats. Ken Appol- CENTRAL PARK, N.Y. - Prospect Park, collector. David R. Caterino, 9879 Bismark lo, P.O. Box 241, Rhinecliff, N.Y. 12574. Brooklyn: All stereo views, photos, 18501930. Hwy., Vermontville, MI. 49096. Herbert Mitchell. Avew Libraw. Columbia DAKOTA TERRITORY. Stereo, cab or CDV im- University, New ~ork,NP. 10027:~ights: (212) ILLINOIS AND MISSOURI stereo views. Es- prints needed for research. Thanks. Brian 932-8667. ~eciallvviews of Quincv. Illinois. Please Bade, 6 Fairway Circle, Sioux Falls, S.R 57103. ,894 MID.WINTER Fair, any- descrilieand priceorsendonapproval. Will also trade for Illinois and Missouri views. A REVERE or TDC Stereo Colorist camera in thing and other better Nevadaand good working order. Contact: Steven Cook, Hawaii stereo views, and other paper items. Philip Germann, Box 195, Quincy, 11.62306. 4607 Bedford Blvd., Wilmington, DE. 19803. Ken Prag, Box SlSW, Burlingame, g40119 - - . -. - -- - - FLORIDA STEREOSof historical value, espe- FOLLOWING NUMBERS needed in E. HI(415) 5666400. ciallv Tallahassee. Tamoa and Gainesville. Anthony "English Views": #s 953,958,959, IRELAND VIEWS wanted. Will trade or buy. price and describe or'send on approval, 969, 972, 975, 978 & 979. Will purchase or Also interested in Dublin International Exhi- highest prices paid for pre-1890views. No St. trade. Tom Rogers, 1111 12th St., Huntsville, bition (1865) and Irish genrelcomic views. Joe Augustine. Hendriksen, PO. Box 21153, TX. 77340. Henggeler, Box 1298, Ft. Stockton, TX. 79735. Kennedy Space Center, FL. 32815. WE ARE INTERESTED in purchasing acom- STEREO SLIDES (Realist format), wanted of: BELPLASCA: or Verascope + leather case, plete set of interior views of the New York scenic, nude, hyper, underwater, travel or incl. accessories (filters, etc.) in good condi- State Capital at Albany. Please contact whatever. Must be suitable for projection. tion. Please contact: G. Niederhaus, Department of Decorative Arts, The Brooklyn Thanks, Doug Martin, 19525 NE 159th St., Schneiderstr. 5,4800 Bielefeld 1, W. Germany. Museum, 200 Eastem Parkway, Brooklyn, NY Woodinville, WA. 98072; send listing or call 11238. (206)8859858.

STEREO WORLD Scptember/October 1989 39 Calendar

March 9-11 March 18 (PA) May 6 (CA) 4th Annual Ocean Expo Internation- Harrisburg PA Camera Show & Pasadena Antique & Collectible al, Radisson Center Convention Fa- Sale, Penn Harris Motor Inn. Con- Camera Show & Sale, Pasadena cility, Miami, FL. Contact Ocean tact Central PA Photo Associates, Convention Center. Contact Bargain Expo Productions, Inc, 1141 NE Box 964, Carlisle, PA 17013. Call Camera Trade Shows, Box 5352, 142nd St., North Miami, FL 33161. Don at 717-252-3403 or Bob at Santa Monica, CA 90405. Call Call 305-891-6095. 258-5261. 213-396-9463 or 578-7446. March 11 (MI) March 24 (Ny) May 13 (NJ) Metro Detroit Camera Show, Mill- NSA New York Metro Regional Second Sunday Camera Show (see wright's Hall, 23401 Mound Rd., Meeting, New Rochelle Public March 11) Warren, MI. Contact Sam Vinegar, Library, 22 Lawton St., New May 13 (CA) 20219 Mack Ave., Grosse Pointe Rochelle, NY. 1-5 p.m. Contact Bill Santa Monica Camera Show & Sale, Woods, MI 48236. Call 313-884-2243. Mullen, 210 Woodland Ave., New Santa Monica Civic Auditorium. Rochelle, NY 10805. Call March 11 Contact Bargain Camera Trade (NJ) 914-636-5627. Second Sunday Camera Show, Shows, Box 5352, Santa Monica, Community Fire House #1, Wayne, March 25 (PA) CA 90405. Call 213-396-9483 or NJ. Contact Second Sunday Camera 1st Annual National Photography 578-7446. Show, 25 Leary Ave., Bloomingdale, Fair, Birchwood Manor, Whippany, May 20 (NJ) NJ 07403. Call 201-838-4301. NJ. Contact Yella Photographic-NPF 2nd Annual Tri-County CC Photo March 17 (MI) '90, Box 198, Short Hills, NJ 07078. Fair, Bloomfield High School, 160 Grand Rapids Camera & Computer March 31 (Tx) Broad St., Bloomfield, NJ. Contact, Show, Stadium Arena, Grand NSA SOUTH CENTRAL REGION- TCCC, Box 108, Glen Ridge, NJ Rapids, MI. Contact Photorama AL MEETING, College Station 07028. Call 201-667-8867. USA, 20219 Mack Ave., Grosse Community Center, 1300 Jersey St., March 20 (IL) Pointe Woods, MI 48236. Call College Station, TX. 9 AM to 3 PM Chicagoland's Camera & Photo 313-884-2243. Contact Carroll or Mary Ellen Bell, Show (see March 18) Box 9162, College Station, TX March 17 (CA) June 10 & 77842. Call 409-693-7004. (GA) Culver City Camera Show Sale, Atlanta Camera Show & Sale, Veterans Memorial Auditorium, April 7 (CA) Peachtree Comers Hilton, Norcross, Culver City, CA. Contact Bargain Culver City Camera Show & Sale GA. Contact Photorama USA, Camera Trade Shows, Box 5352, (see March 17) 20219 Mack Ave., Grosse Pointe Santa Monica, CA 90405. Call Woods, MI 48236. Call 213-396-9463 or 578-7446. April 7, 8 (OH) Ohio Camera Swap, 68 Shadybrook 313-884-2243. March 18 (Az) Armory, Cincinnati, OH. Contact June 10 (NJ) Tucson Camera Show, Shrine Temple, Bill Bond, 8910 Cherry, Blue Ash, Second Sunday Camera Show (see 450 S. Tucson Blvd., Tucson, AZ. OH 45242. Call 513-891-5266. March 11) Contact Photographic Collectors of Tucson, Box 18646, Tucson, AZ April 8 (NJ) June 10 (CAI Second Sunday Camera Show (see 85731. Call 602-721-0478. Culver City Camera Show & Sale March 11) (see March 17) March 18 (MI) April 8 (CAI 16th Lansing Camera & Computer June 17 Riverside Classic Camera Show & (IL) Show, 505 W. Allegan, Lansing, MI. Chicagoland's Camera gr Photo Sale, Riverside Convention Center, Contact Photorama USA, 20219 Show (see March 18) Riverside, CA. Contact Bargain Mack Ave., Grosse Pointe Woods, Camera Trade Shows, Box 5352, June 23,24 (OH) MI 48236. Call 313-884-2243. Santa Monica, CA 90405. Call Ohio Camera Swap (see April 7-8) March 18 (IL) 213-396-9463 or 578-7448. June 29-July 2 (NH) Chicagoland's Camera & Photo NSA 1990 - The national convention Show, Holiday Inn, Rolling April 22 (IL) Chicagoland's Camera & Photo returns to Manchester, NH this year Meadows, IL. Write to Box 72695, Show, (see March 18) with a unique theme and an ex- Roselle, IL 60172. Call perienced team. Holiday Inn at the 708-894-2406. Center of New Hampshire conven- tion facility, Manchester. (See article by Larry Wolfe in this issue.) m

40 STEREO WORLD SeptemberJOctober 1989 -

THE BRACKETT DISSOLVER CUSTOM MADE 3-D PROJECTOR WlTH SLIDE DISSOLVE

The Brackett Dissolver features the most desired and professional projec- tion technique ...

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4000 CHOICE VIEWS STANDARD STEREO FORMAT BRIGHT ILLUMINATION TOP OF PROJECTOR SLIM STORAGE -Accepts Realist format slldes in - Four efficient halogen lamp - Bu~lt-inshelves store ,lade trap glass and cardbwrd mounts up to Pfovid' high light output at low on top of prolector for easy inser- CATEGORlZED BY: seven sprocket sore (24 X 2BMM). wOttage. tion and rernovol. Protector urea pod trap' USES INTERCAANGEABLE KODAK eConomicO~ DEPENDABLVSlMPtE OPERATION PROJECTION LENSES STATE - Monuol operotion gives the -Four Kodok flat field poiectian SOUND SYNC. LIGHT operator complete ortistlc control lenses - the standard of the - A cue light on the projector, PHOTOGRAPHER of dissolve rates. audno-visual industry. operated from one track of ony SUBJECT two track tape recorder, signals EFFICIENT COOLING the operator to change slides. NEW CONCEPT CARRIER - Two quiet fans operate con- A totally new concept In slide - tinuously to cool both sodas of the EASY LAMP REPLACEMENT corrier design elirnnnates slide slides and the optics. - H~ngedcover provides easy jams. Four precision stainless SLEEVED -EXCELLENT CONDmOh 'O praiection lornp" steel bmckets position CONVENIENT LENS CONTROLS - Duo1 and single focus controls. of thicLneu in accurate Conventently grouped vertical COMPACT AND LIGHTWEIGHT Jinny Moe focus and registrot~on. and horizontal lens conhols. -Ll3xWlY'xH7"-Wt.24Iba. 5924 WaxAvenue S. This projector is custom made in limited quantities. The current price is ... $1695. For ordering .Minneapolis, Minnesota 55424 informotion or addition01 details write: (612)926-7536 Brackett Engineering P.O. BOX 493 E. Sandwich. MA 02537 1.1. 1.1. (508) 880-2180 NOTICE! COLLECTORS ATTENTION 3-0MOVIE FANS ! AND NEW COLLECTIBLE AVAILABLE ONLY THROUGH THIS AD Et FOR A LIMITED TIME DEALERS THE ULTIMATE 3-D MOVIE SOUVENIER! 35 MM 3-D SLIDE PAIRS OF ACTUAL SCENES Now you can attract hun- FROM TEN OF THE BEST 3-D FILMS EVER MADE reds of new buying and sell- REPRODUCED FROM THE EXTREMELY RARE ing prospects. List your VIEW-MASTER 3-D MOVIE PREVIEW REELS name, address and interested EXHIBITED IN THEATER LOBBIES IN 1953 -1954. buying (or selling) categories ALL SLIDES LABELED Et NUMBERED in the 1990 Who's Who in ALL SLIDE SETS IN CASES WlTH COLOR POSTER ART Collectibles and Antiques 1. 66Houseof Wax" with Vincent Price Directory. This prestigious 2. "It Came from Outer Space" with Barbara Rush guide is sold nationwide by 3. "The Maze" with Veronica Hurst mail to over 5,000 qualified 4. "Money from Home" with Martin & Lewis 5. "The French Line" with Jane Russell people every month! For your 6. "Miss Sadie Thompson" with Rita Hayworth annual listing, by category, 7. "Those Redheads from Seattle" simply send a one time fee of 8. "Inferno" with Rhonda Fleming 9. "Fort Ti" with George Montgomery only $25.00 (up to five 10. "Stranger Wore a Gun" with Randolph Scott different categories) to: Collectors Network, Pub. $1 4.00 PER TITLE (7 scenedl 4 slides) Dept., 516 Fifth Ave., Suite 3-D Enterprises $1 25.00 ALL TEN TITLES (save $1 5.00) 507, NY, NY 10036. (Receive P.O. Box 3425 3-D VIEWER $6.00 Centerline, MI 48015 two free copies per listing. ADD$2.00 TOTOTALFOR POSTAGE (3131 758-6418 Order addt'l copies at $12.95 MAKE CHECK PAYABLE TO JERRY EHARDT each.) Who is this aiming a Realist at us, and what is his part in the coming N5A convention in Manchester, NH June 29 - July 2?For the answer, see Laurance Wolfe'sarticle on NSA 1990 in this issue.