Xirona® Le Rouge Cosmetic Pigment

Endless possibilities for stable red and pink shades Xirona® Le Rouge Endless possibilities for stable red and pink shades Come and experience a new era of pinks and reds in cosmetic colors: Xirona® Le Rouge opens a multitude of possibilities for exciting, innovative cosmetic creations.

Xirona® Le Rouge is a red colored powder pigment with a dramatic red pearlescence. A subtle color travel effect from red to orange-red adds a touch of mystery. Xirona® Le Rouge offers endless red and pink shades with maximum stability in cosmetic formulations in combina- tion with other pearl luster pigments or pure white RonaFlair® functional fillers. The truly red pigment has a particle size distribution from 5 to 50 µm and thus provides a satiny to metallic shine effect.

Xirona® Le Rouge is a beautiful and unique addition to our extraordi- nary series of inorganic color travel pigments based on silica flakes. A web coating process produces the artificial silica substrate. Silica flakes of synthetic origin feature an extremely uniform and controlla- ble thickness as well as a smooth and regular surface. Highly improved chroma and color purity are the result of these silica flake characteristics in combination with a precisely controlled metal oxide coating process.

Xirona® Le Rouge, Item No. 17728

Are you interested in 100 more detailed 80 information on 60 Xirona® Le Rouge 40

Xirona® color travel 20 pigments? Please see 0 -60 -40 -20 0 20 40 60 80 100 120 our specific brochure -20 “Xirona® cosmetic -40 pigments – Travel -60 -80 through the world of colors" (W304137). Subtle color travel effect from red to orange-red.

1 Xirona® Le Rouge Inorganic pearlescent red – high stability in your products

The following features of Xirona® Le Rouge lead the way to exciting new pearlescent shades of pink and red without the use of organic pigments:

· Maximum light stability · High chemical and physical stability · Compatible with, and stable in, aqueous formulas – no color bleeding · Stable at different pH values · Very easy to incorporate into oil or water phases

· Safe to use without concentration limit · Purely inorganic nature · Carmine-free · No allergy risk · Ecocert conformity

· Unique red metallic shine · Subtle color travel effect · Soft skin feel

2 These listed features show the clear advantage over common red organic lakes or pearl luster pigments with organic coatings. The ingredients of Xirona® Le Rouge are not associated with any allergy risk and thus offer an additional advantage over organic colorants. Another benefit: now, for such Xirona® Le Rouge-based products as an elegant pink , for example, you may use transparent components without the risk of color-fading.

Xirona® Le Rouge is approved worldwide for use in color and personal care products, including the eye and lip areas, with no limits on usage levels.

Merck confirms that Xirona® Le Rouge, along with the portfolio of cosmetic pigments, is in compliance with the REACH regulation.

Make your products sweet pink or red hot with Xirona® Le Rouge! Explore the infinite variety of sophisticated color cosmetics and personal care applications that can be created with Xirona® Le Rouge.

3 Xirona® Le Rouge The “first aid” pigment for passionate red and pink cosmetic products

Stable red or pink shades in color cosmetics are difficult to achieve due to the stability issues of organic colorants and their possible allergic potential or the unpleasant skin feel of pure iron oxide powders. In addition, manufacturing-related problems may occur if organic lakes are used. In formulations with lower pH values, or especially in water-based systems like emulsions, almost all organic pigments cause incompatibilities.

Forget about common difficulties when creating red and pink shades – make use of the multi-talented cosmetic pigment Xirona® Le Rouge.

The addition of interference red, blue or violet effect pigments such as Timiron® Splendid Colors results in highly stable pink shades. Depending on the ratio, even delicate pastel pinks can be developed by blending Xirona® Le Rouge with white or silverwhite cosmetic pigments or fillers. New sophisticated effects can be achieved in combination with sparkling Ronastar® and Ronastar® Sparks pigments.

Employing a small amount of Xirona® Le Rouge (e.g. 0.1 %) creates delicate pink masstone colors without using any additional organic color dispersion.

Pink cosmetic formulations are superior in light stability if formulated with Xirona® Le Rouge.

4 Examples of cosmetic red pigments:

INCI name USA | INCI name EU | Stability | Allergy risk (*) | Remarks | Product type (EU) (**) Red 6 | CI 15850 | Bleeds in water | 1) | Not for eye area (FDA) | see footnote Red 7 | CI 15850 | Bleeds in water | 1) | Not for eye area (FDA) | see footnote Not for eye area; Red 33 Lake | CI 17200 | Bleeds in water | 0) | 3 % in lip products (FDA) | see footnote Bleeds in EU: 3 % in finished products organic FDA: not for eye area; Red 36 Lake | CI 12085 | solvents | 1) | 3 % in lip products | see footnote EU: <1 % fluorescein, < 2 % monobromofluorescein Red 28 Lake | CI 45410 | Weak fastness | 1) | FDA: not for eye area | see footnote Iron Oxides | CI 77491 | Stable | 0) | No pure red color | see footnote

0) = allergic risk not known or extremely rare 1) = allergic reactions reported in single cases (*) = source “Blaue Liste, Editio Cantor Verlag, 1993” (**) = allowed for all cosmetic application areas (>> hair dye products have not been considered)

Combinations with clear red or bluish-red colorants as background colors intensify the vibrant red impression of Xirona® Le Rouge. We recommend using a ratio of 1:9 for organic lake and Xirona® Le Rouge. The unstable part of the organic colorant is significantly reduced by using only a very small amount of it while the strong red shade is intensified in the desired direction.

The incorporation of Xirona® Le Rouge into cosmetic formulations such as nail polishes, lipgloss, pressed powders as well as gel products and emulsions follows the same basic rules as those of the well- known Merck/Rona pigments. There is no limitation on the usage level of the product. Xirona® Le Rouge disperses well in both oil and water systems and does not need milling and deagglomeration.

5 Chemical/physical data – Xirona® Le Rouge

Composition ...... Iron Oxide, Silicon Dioxide INCI Name ...... CI 77491 (Iron Oxides), Silica CAS No...... 1309-37-1, 7631-86-9 EINECS No...... 215-168-2, 231-545-4 Appearance/color ...... Pearlescent red powder Particle size (80 % within range) ...... 5.0 – 50.0 μm pH (10 % aqueous dispersion DIN ISO 787-9) . . . . . 8.0 – 12.0

For more detailed information, please refer to the Technical Data Sheet.

Ordering information

Item No. Name Package Sizes

17728 | Xirona® Le Rouge cosmetic pigment | 30 g, 1 kg, 15 kg

For more information/samples, please contact: Merck KGaA, Darmstadt/Germany at [email protected]

6 S 11-32 Red!

Ingredients Art. No. Suppliers INCI [%] A

Xirona® Le Rouge | 1.17728 | (1) | CI 77491 (IRON OXIDES), SILICA | 10.00

Xirona® Volcanic Fire | 1.17469 | (1) | CI 77891 (TITANIUM DIOXIDE), SILICA, , TIN OXIDE | 5.00

B

Wax white | 1.11544 | (1) | CERA ALBA (BEESWAX) | 8.75

Paracera C 44 ||(2) | COPERNICIA CERIFERA (CARNAUBA WAX), CERESIN | 5.25

Adeps lanae ||(3) | LANOLIN | 3.50

Isopropyl myristate ||(4) | | 5.60

Paraffin viscous | 1.07160 | (1) | PARAFFINUM LIQUIDUM (MINERAL OIL) | 2.10

Propyl-4-hydroxybenzoate | 1.07427 | (1) | PROPYLPARABEN | 0.10 PEG-8, TOCOPHEROL, ASCORBYL PALMITATE, ASCORBIC ACID, Oxynex® K liquid | 1.08324 | (1) | CITRIC ACID | 0.05

Covapate Unired LC 3779 ||(5) | RICINUS COMMUNIS (CASTOR) SEED OIL, CI 15850 (RED 7) | 2.00

Covapate Unired LC 3703 ||(5) | RICINUS COMMUNIS (CASTOR) SEED OIL, CI 15850 (RED 6) | 2.00

Castor oil ||(3) | RICINUS COMMUNIS (CASTOR) SEED OIL | 55.45

C

Fragrance Pearl FC10599 ||(6) | PARFUM | 0.20

Procedure: Notes: Suppliers:

Heat the ingredients of phase B to 75 °C. Add phase A A brilliant, intense red lipstick. Xirona® (1) Merck KGaA/Rona® ingredients and stir until the melt is homogeneous. Le Rouge and two color dispersions www.merck4cosmetics.com Transfer the mixture into a molding machine, which create this fully red color. Xirona® (2) Paramelt is heated up to 65 °C, add the perfume and stir about Volcanic Fire adds a sensational (3) Henry Lamotte GmbH 15 minutes. Fill into a lipstick mold which has been highlight with its color travel from (4) Cognis GmbH preheated to about 55 °C. Cool down the mould and red to copper to gold. A lipstick for (5) Les Colorants Wackherr transfer the cold bullets to mechanisms. A highly glossy that special occasion – to dress and (6) Parfex appearance can be obtained by subsequent flaming. to impress!

Merck provides information on application technologies and relevant regulations based upon our current knowledge and opinion. Merck makes no representation or warranty of any kind, express or implied, including merchantability or fitness for a particular use, with respect to such information or its application. Purchasers must independently determine the suitability of our ingredients for the purchaser's intended product, use or process. Purchaser is responsible for observing all laws and regulations relevant to such products, uses or processes. The foregoing information and suggestions are also provided without warranty of non-infringement as to the intellectual property rights of third parties, and shall not be construed as any inducement to infringe the rights of third parties.

7 S 11-33 Fiery Nails

Ingredients Art. No. Suppliers INCI [%]

Xirona® Le Rouge | 1.17728 | (1) | CI 77491 (IRON OXIDES), SILICA | 2.00 CALCIUM ALUMINUM BOROSILICATE, CI 77891 (TITANIUM Xirona® Volcanic Sparks | 1.17736 | (1) | DIOXIDE), SILICA, TIN OXIDE | 1.00 BUTYL ACETATE, ETHYL ACETATE, PHTHALIC ANHYDRIDE/ TRIMELLITIC ANHYDRIDE/GLYCOLS COPOLYMER, NITROCELLULOSE, ISOPROPYL ALCOHOL, ACETYL TRIBUTYL CITRATE, CI 15880 (RED 34 LAKE), ACRYLATES Coloring Base Ref. 683 ||(2) | COPOLYMER, STEARALKONIUM HECTORITE | 1.00 ETHYL ACETATE, BUTYL ACETATE, NITROCELLULOSE, PHTHALIC ANHYDRIDE/TRIMELLITIC ANHYDRIDE/ GLYCOLS COPOLYMER, CI 15850 (RED 6 LAKE), ISOPROPYL ALCOHOL, ACETYL TRIBUTYL CITRATE, STEARALKONIUM Coloring Base Ref. 686 ||(2) | HECTORITE | 1.00 BUTYL ACETATE, ETHYL ACETATE, NITROCELLULOSE, ACETYL TRIBUTYL CITRATE, PHTHALIC ANHYDRIDE/ TRIMELLITIC ANHYDRIDE/GLYCOLS COPOLYMER, ISOPROPYL ALCOHOL, STEARALKONIUM HECTORITE, Thixotropic Nail Lacquer ADIPIC ACID/FUMARIC ACID/PHTHALIC ACID/ Base 155 ||(2) | TRICYCLODECANE DIMETHANOL COPOLYMER, CITRIC ACID | 95.00

Procedure: Notes: Suppliers:

Mix all ingredients by stirring This deep red nail polish glamorizes and covers nails (1) Merck KGaA/Rona® at 1000 rpm for 10 minutes. well with a fiery look. It can be combined excellently www.merck4cosmetics.com Avoid introducing air. with the lipstick S 11-32 Red! for a breathtaking look. (2) Durlin/France Xirona® Le Rouge and two red color dispersions are creating this intensive, rich red shade. Xirona® Volcanic Sparks sets additional highlights with its elegant sparkle and its red/coppery color travel effect: A red nail polish that really stands out from the crowd!

Merck provides information on application technologies and relevant regulations based upon our current knowledge and opinion. Merck makes no representation or warranty of any kind, express or implied, including merchantability or fitness for a particular use, with respect to such information or its application. Purchasers must independently determine the suitability of our ingredients for the purchaser's intended product, use or process. Purchaser is responsible for observing all laws and regulations relevant to such products, uses or processes. The foregoing information and suggestions are also provided without warranty of non-infringement as to the intellectual property rights of third parties, and shall not be construed as any inducement to infringe the rights of third parties.

8

www.emdchemicals.com [email protected] +14846525759 e-mail: Fax: +14846525600 Phone: USA Philadelphia, PA 19113 Suite 300 One InternationalPlaza EMD Chemicals The UnitedStates&Canada www.merck4cosmetics.com +49 6151 72-3110 e-mail: [email protected] Fax: +496151 72-7774 Phone: Germany 64271 Darmstadt Merck KGaA Europe For moreinformationpleasecontact the rights ofthird parties. as to rights the intellectual ofthird property andshallnot parties, beconstrued asany inducementto infringe processes. Theforegoing information andsuggestions are alsoprovided without ofnon-infringement warranty process. Purchaser isresponsible alllaws for observing andregulations relevant to such products, usesor must independentlydetermine ofouringredients the for suitability the purchaser’s intended product, useor use,with for respect aparticular orfitness merchantability to such information oritsapplication.Purchasers knowledge andopinion.MERCK makes norepresentation ofany orwarranty kind,express orimplied, including MERCK provides information onapplicationtechnologies andrelevant regulations baseduponourcurrent hn: +88622162- Phone: Taiwan Taipei 11493 Ti-Ding Blvd 6F, No.89,Sec.2 Merck Ltd.-Taiwan Cosmetic CustomerServiceCenter Asia www.merck4cosmetics.com +81 35434-4704 e-mail: [email protected] Fax: +81 35434-4711 Phone: Japan Tokyo 153 Meguro ku 8-1, Shimomeguro1-chome ARCO Tower, 5F Merck Ltd. Japan www.merck4cosmetics.com +88628751 1515 e-mail: [email protected] Fax: 1111 1111 ext. 1640

w304138 October 2011, (2nd edition, first published April 2006)