Youngblood® M Ineral Cosmetics
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PRODUCT INFORMATION WORKBOOK YOUNGBLOOD® M INERAL COSMETICS 4583 Ish Drive • Simi Valley, CA 93063 800 216 6133 • YBSKIN.COM TABLE OF CONTENTS 2. PAULINE’S STORY • 3 KEY POINTS • YB DIFFERENCE PRODUCTS PREP 4. MINERALS IN THE MIST TM 5. EYE IMPACT QUICK RECOVERY EYE CREAM PRIMERS 6. MINERAL PRIMER 7. ANTI-SHINE MATTIFIER 8. CC PRIMER, STAY PUT EYE PRIME, BREAK AWAY MAKEUP REMOVER ESSENTIALS 9. COUNTOUR & ILLUMINATE PALETTES 10. ULTIMATE CONCEALER/ULTIMATE CORRECTOR 11. MINERAL RICE POWDER 12. HI-DEFINITION HYDRATING MINERAL PERFECTING POWDER FOUNDATIONS 13. SHADE CHART 14. STEPS TO MATCH FOUNDATION 15. LOOSE MINERAL FOUNDATION 16. PRESSED MINERAL FOUNDATION 17. MINERAL RADIANCE CRÈME POWDER FOUNDATION 18. MINERAL RADIANCE MOISTURE TINT 19. LIQUID MINERAL FOUNDATION 20. TROUBLE SHOOTING APPLICATION TIPS 21. COLOR WHEEL CHEEKS 22. MINERAL RADIANCE 23. PRESSED MINERAL BLUSH 24. LOOSE MINERAL BLUSH 25. LUMINOUS CRÈME BLUSH EYES 26. BROW ARTISTE KIT & WAX 27. BROW ARTISTE SCULPTING PENCIL 28. EYE-LLUMINATING DUO 29. PRESSED INDIVIDUAL EYESHADOW 30. PRESSED MINERAL EYESHADOW QUAD 31. EYE LINER PENCIL 32. INCREDIBLE WEAR GEL LINER 33. EYE-MAZING LIQUID LINER PEN 34. OUTRAGEOUS LASHES MINERAL LENGTHENING MASCARA 35. NOTES LIPS 36. LIPSTICK 37. LIP LINER PENCIL 38. LIP GLOSS 39. HYDRATING LIP CRÈME SPF 15 BROAD SPECTRUM BODY 40. LUNAR DUST 41. MINERAL ILLUMINATING TINT BODY 42-43. NOTES TIPS & TEQHNIQUES 44. GET THE LOOK 45-46. THE YOUNGBLOOD EXPERIENCE 47-48. FREQUENTLY ASKED QUESTIONS 49. NOTES INGREDIENTS UNIVERSAL INGREDIENT LISTINGS FOR ALL PRODUCTS PARABEN FREE • TALC FREE • • FRAGRANCE FREE V SELECT VEGAN PRODUCTS SELECT GLUTEN FREE PRODUCTS 3-2017 Granting women the power to conceal and correct imperfect complexions has been the mission of Pauline Youngblood, founder and president of Youngblood Mineral Cosmetics. Pauline draws inspiration from nature as well as her own practical experience as a paramedical aesthetician to dermatologists and plastic surgeons. Once her clients tried the Loose Mineral Foundation they were converted and became loyal customers for life. That is when Pauline Youngblood realized that there was a “Need for this Foundation”. Youngblood is Pauline’s dream realized …. Pauline’s standard of excellence is defined by these 3 main priorities: 1. Highest Quality: Pauline chooses only the highest quality grade of raw materials. These choices define our products by better performance, higher pigments and flawless coverage setting Youngblood apart from other brands. 2. Milling Process: Pauline prides herself in her milling process being a trade secret. Taking a natural mineral and blending it down into a formula that goes on weightless, soft and smooth but can also be layered to cover problematic areas on the face. 3. Highly Pigmented: Using ultimate quality and extreme performance compared to pigments in other brands, achieving results in our coverage that are luxurious and impeccable. Always concealing imperfections and providing colors that are naturally beautiful and stunning! THE YOUNGBLOOD DIFFERENCE " Pure, natural minerals finely milled for weightless, adjustable coverage " Soft, luxurious feel and finish " Ideal for all Skin Tones (Lightest to the Darkest tones) " Ideal for all Skin Types (Dry, Combination and Oily) " Ideal for all Skin Conditions (Rosacea, Dehydration and Acne prone skin) " Ideal for all Ages " Made without Zinc Oxide " Vegan formulas. No animal or animal bi-product V " Non-comedogenic and non-acnegenic. Will not clog pores or create acne " Gluten-Free Formula: Wheat-free " Cruelty-free and environmentally responsible " FREE OF: Talc, Parabens, Harsh Oils, Artificial Fragrances or Artificial Dyes 3-2017 2 PREP MINERALS IN THE MIST TM V Facial mists designed to hydrate, nourish and protect skin. Can be used in lieu of a toner or over makeup. Available in 3 blends. Skin type: All; ideal for dehydrated and mature skin. Usage: Mist on skin after cleansing to hydrate and lock in moisture; spritz over makeup to set and create a natural, dewy finish; or spray on throughout the day to refresh skin. FEATURES BENEFITS Youngblood’s signature Shields delicate skin mineral blend of Rhodolite, tissue Zincite, Malachite and Hematite Vitamins A and E (antioxidants) Provide protection against environmental damage Tangerine Peel Oil Provides an uplifting fragrance Grapefruit Peel Oil Tones Lime Oil Skin conditioning with an uplifting fragrance Rosemary Leaf Oil Beneficial for acne, dermatitis and eczema Lavender Oil Relaxing properties Vanilla Oil Soothing effect PRO TIP Use Minerals in the Mist TM to wet your eyeshadows. Spray on your eyeshadow brush before applying. SELL TIP When your business offers: Massage/Facial Treatments – use Minerals in the Mist as an opener; spray the room to set the mood. Hairstylist – after a blowout or whenever applying heat to the clients, it can dehydrate their skin. Mist them while under a heat dryer or after a blowout. Front desk – while checking in and checking out clients, set the tone for your business and welcome a client with a refreshing Mist or leave them with a great spritz! " Protects " Nourishes " Hydrates 3-2017 4 PREP EYE IMPACT QUICK RECOVERY EYE CREAM This hydrating cream instantly reduces the signs of fatigue around the delicate eye area. The cooling formula helps shrink puffiness, diminish dark circles and smooth fine lines. Eyes immediately appear lifted, firm, radiant and rested with a light grapefruit scent. Skin type: All; especially beneficial for those concerned about under-eye darkness and puffiness. Usage: With the ring finger, use a half pump to gently pat around eyes orbital bone morning and night. Avoid contact with inside of eyes. Can also be used at any time throughout the day or over eye makeup for an extra pick-me-up. *4- IN -1 PRODUCT FEATURES BENEFITS Tibetan Goji Berry (natural peptide) Helps create an immediate lifted and youthful appearance Seve Marine (green algae) Helps improve skin to retain moisture Ash Bark, Vitamin B3 and Caffeine Helps *reduce the appearance of dark circles and under-eye bags Menthol Cools and comforts Hyaluronic Acid Minimizes the appearance of fine lines and wrinkles; holds *moisture in skin for a smoother look PRO TIP Mix with your Ultimate Concealer for an all-in-one treatment. SELL TIP Use your Eye Impact before any Spa/Salon Service. Examples: before brow or facial. When your client sits in front of a mirror, show them the effects of the Eye Impact on only one eye. " Hydrating " De-puffing " Cooling 5 PRIMERS MINERAL PRIMER V Colorless base helps enhance makeup’s performance throughout the day. Smoothes the appearance of fine lines and pores, creating an even surface for foundation. Skin type: All. Usage: Pump one drop onto Liquid Foundation Brush . Gently apply to face in strokes that will evenly distribute to entire face. FEATURES BENEFITS Youngblood’s signature Shields delicate skin tissue mineral blend of Rhodolite, Zincite, Malachite and Hematite Vitamins A and E (antioxidants) Shields against environmental damage Silica Provides a silky, lightweight feel Jojoba Seed Oil Skin conditioning and hydrating PRO TIP Mix a pump with some of your favorite foundation for a different look. PRO TIP #2 Make a little mistake? Take a pinch of the liquid primer with a small brush or applicator over the mistake and watch it magically disappear. SELL TIP Great “hook” product. Have the customer try the product on the back of their hand and emulsify so they can feel how great the product feels, then ask them to take a seat. " Colorless " Smoothes " Rejuvenates LIQUID FOUNDATION BRUSH 3-2017 6 PRIMERS ANTI-SHINE MATTIFIER V When applied, it works to absorb excess surface oil, while Nigella and Pumpkin Seed oils are released to purify and balance the skin. This process provides an immediate and long-lasting mattifying effect. Skin type: All; with added benefits for those with oily skin. Usage: Apply with the enclosed reusable sponge on desired areas to control shine. Can also be applied with a Liquid Foundation Brush evenly distributed to the entire face. FEATURES BENEFITS Nigella Oil Provides moisturizing benefits Pumpkin Oil Delivers calming effects Vitamin E (antioxidant) Helps shield the skin from environmental damage Corn Starch Absorbs excess oil PRO TIP Can be used on top of foundation as a touch-up throughout the day. PRO TIP #2 Use Liquid Foundation Brush under makeup and Luxurious Powder Brush on top of makeup. SELL TIP Use after a facial on your clientele to calm and sooth the skin before applying foundation. For any special occasions: use this Primer to touch-up. Great for photoshoots, weddings and performances. " Purifying " Balancing " Mattifying REFILLS AVAILABLE LIQUID FOUNDATION BRUSH 7 PRIMERS CC PERFECTING PRIMER V Blur and Balance your skin to perfection with our NEW CC Perfecting Primer. This multi-tasking powerhouse helps skin look and feel flawless by minimizing the appearance of uneven skintone, texture and shine in just 1 step. Our peptide-enriched formula provides a smooth, satin-matte finish. AVAILABLE IN 2 SHADES: BARE for light to medium skintones TAN for medium to tan skintones Bare PRO TIP You can use CC Primer on top of makeup to blur pores, lines and wrinkles. SELL TIP Tan Can be used after a facial to blur out ruddiness if customer does not want to wear foundation. Excellent for men and women who want a healthier look to their skin without the makeup look. STAY PUT EYE PRIME V Create the perfect base for eye shadow. The weightless formula smooths and evens the delicate eyelid area, creating a perfect canvas for your eye makeup. Stay Put Eye Prime extends the wear of eye shadow, prevents creasing and allows eye shadow colors to be even more intense and true in color. It is provided in one universal shade that suits all skin tones. PRO TIP Can be used on lips as a lip base. SELL TIP Use Stay Put for a quick eyelid touch up for a very natural result or under the brow for a soft highlighted look.