Adventures in Moominland the IMMERSIVE EXHIBITION Southbank Centre Presents an Immersive Experience of Tove Jansson’S Moominland

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Adventures in Moominland THE IMMERSIVE EXHIBITION Southbank Centre presents an immersive experience of Tove Jansson’s Moominland. Adventures in Moominland is an immersive What is unique? experience for all ages exploring internationally • Narrative journey through the experience beloved Moomin stories by Tove Jansson such delivered by a host and augmented by as Comet in Moominland (1946), Finn Family additional audio and visual effects. Moomintroll (1948) and Moomin Midwinter • Fully designed physical landscape for each (1957). section of the exhibition. • Artworks, sketches and artefacts (both Visitors are invited to clamber through forests, original and reproduction) presented in a huddle in caves and set sail on the high seas creative and informative way. to find the Moomin family. Within these unique scenes they uncover original archive material, Audience reach including beautiful drawings and sketches by • Moomin fans! the artist and author Tove Jansson, unlocking • Adults and children: designed to entertain the world behind the creation of her stories and enlighten adults as well as engage and and characters. delight children. • Anyone with an interest in set design, This exciting and visually rich exhibition illustration, multi-layered experiences and explores the influence of the Finnish landscape innovative presentation of archive material. within the Moomin books: the Nordic winters, the balmy summers, the light and the dark. Opportunities These themes are all vividly present in Tove’s • Access to listing and promotion through illustrations of the landscape of Moominvalley Moomin.com, the number one Moomin - and Tove’s own island of Klovaharu is website with a total online reach of between particularly important. 15 and 20 million per month. • Listing on Southbank Centre website. Written against a backdrop of political and • Access to proven scheduling of ticketing socio-economic change in Finland, these tales model and insight into revenue maximisation. were heavily influenced by Tove’s personal relationships with family, friends and lovers, which defined both the narrative and character development. Her friends, enemies, fears and ‘Like a page in a picture hopes often found themselves manifested in these complex, emotional stories. book - a fully realised piece of fantasy.’ This multi-layered experience explores both the fun and frivolous elements of the Moomins (The New York Times) in parallel with the deeper themes considered in Jansson’s work in a manner appropriate for adventurers of all ages. Floor plan Adventures in Moonminland at Southbank Centre had a footprint of 250sqm Rooms include: The Tent Tove’s Artist Studio The Cave Moominvalley Archipelago Winter Forest Bathing Hut Moominhouse Contact details Cathy Astley t +44 (0)20 7921 0851 Touring Manager m +44 (0)78 1454 6687 Southbank Centre e [email protected] Belvedere Road, London SE1 8XX w southbankcentre.co.uk/touring.

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