Magazine Topline Readership Vividata 2017-Q1 Adults 18+

Average Issue Audience 18+ (000) Average Issue Audience 18+ (000)

Title Footprint (1) Print (2) Title Footprint (1) Print (2) Any Magazine English/French (3) 22135 20418 French Magazines Any Magazine English/French (3) Reach % 76% 70% Any Magazine French (3) 5224 4765 English Magazines 5 ingrédients-15 minutes 456 407 Any Magazine English (3) 19237 17588 7 Jours 569 543 Air Canada enRoute 1877 1647 Bel Âge magazine 946 899 AMA Insider Magazine 1039 970 CAA Québec Touring (Fr & En) 1447 1315 Best Health 708 459 Châtelaine (Fr) 824 738 CAA Magazine 3249 3070 Clin d'oeil 570 518 CAA Manitoba 308 288 Cool! 190 172 CAA Saskatchewan 191 179 Coup de pouce 1412 1262 CAA Alberta/Manitoba/Saskatchewan 1537 1437 Dernière Heure 205 164 Canada's History 1182 750 Échos Vedettes 154 133 Canadian Geographic 3625 2907 ELLE QUÉBEC 512 451 CANADIAN HOUSE & HOME 2027 1708 La Semaine 383 362 Canadian Living 3897 3407 L'actualité 856 603 Chatelaine 3246 2884 Le Magazine Cineplex 712 582 Cineplex Magazine 4315 3616 Les Affaires/Les Affaires Plus 876 514 Cottage Life 1644 1322 Les Idées de ma Maison 752 674 ELLE CANADA 1538 1283 Magazine Espaces 214 158 FASHION Magazine 1367 1114 Magazine Véro 607 493 Financial Post Magazine 1783 972 RICARDO Magazine 1767 1247 FOOD & DRINK 2394 2192 Sélection du Reader's Digest 620 565 Good Times # 600 Star Système 186 166 Hello! Canada 1088 728 Summum 240 205 Live Better 3984 3604 TV Hebdo 336 272 Maclean's (4) 3000 1834 Vivre Mieux 1007 859 NOW 398 331 Ontario OUT OF DOORS 566 462 Our Canada 1418 1093 Outdoor Canada 2079 1676 2017 - Q1 Fieldwork Period: April 2016 - March 2017 ParentsCanada 1430 1003 (12 months) People 2848 2350 Professionally Speaking 652 515 Note on Metrics: Readership measurement changed in 4476 4081 Reader's Digest 2016, comparisons should only be made with 2016-Q4 Report On Business Magazine 1577 1070 results. Starweek 788 696 Style at Home 1872 1662 The Hockey News 1299 678 Today's Bride 1001 531 Today's Parent 1806 1375 Toronto Life 1034 729 Vancouver Magazine 254 200 Western Living 265 240 Zoomer Magazine 1642 1317

Notes: (1) Footprint = Unduplicated audience of Print and Digital (Digital = Audiences who read or looked into any digital content within a specific time period (time period varies from yesterday up to past 6 months, and is based on the publication frequency of the print issue of the magazine). (2) Print = Average issue audience of the printed magazine within a specific time period (yesterday up to past 6 months, depending on the publication frequency of the print magazine). (3) Any Magazine = Unduplicated audience of all measured magazines. (4) Maclean's AIR reflects notable change in publishing frequency.

* Data relatively unstable (small sample size) Source: Vividata 2017 Q1 Readership and Demos Database Magazine Monthly Digital Reach Vividata 2017-Q1 Adults 18+

Monthly Digital Audience 18+ (000) Monthly Digital Audience 18+ (000) Title Monthly (1) Title Monthly (1) Any Magazine English/French (2) 8541 French Magazines Reach % 29% Any Magazine French (2) 1771 English Magazines 5 ingrédients-15 minutes 99 Any Magazine English (2) 7312 7 Jours 68 Air Canada enRoute 298 Bel Âge magazine 67 AMA Insider Magazine 71 CAA Québec Touring (Fr & En) 100 Best Health 197 Châtelaine (Fr) 107 CAA Magazine 173 Clin d'oeil 66 CAA Manitoba 30* Cool! 26* CAA Saskatchewan 15* Coup de pouce 225 CAA Alberta/Manitoba/Saskatchewan 116 Dernière Heure 49 Canada's History 300 Échos Vedettes 46 Canadian Business 474 ELLE QUÉBEC 79 Canadian Geographic 639 La Semaine 75 CANADIAN HOUSE & HOME 407 L'actualité 322 Canadian Living 686 Le Magazine Cineplex 168 Chatelaine 444 Les Affaires/Les Affaires Plus 356 Cineplex Magazine 1044 Les Idées de ma Maison 96 Cottage Life 271 Magazine Espaces 54 ELLE CANADA 318 Magazine Véro 61 FASHION Magazine 307 RICARDO Magazine 653 Financial Post Magazine 711 Sélection du Reader's Digest 70 Flare 190 Star Système 64 FOOD & DRINK 193 Summum 45 Hello! Canada 394 TV Hebdo 119 Live Better 450 Vivre Mieux 161 Maclean's 1351 MoneySense 532 NOW 213 Ontario OUT OF DOORS 122 2017 - Q1 Fieldwork Period: April 2016 - March Our Canada 305 2017 (12 months) Outdoor Canada 372 ParentsCanada 311 Note on Metrics: Readership measurement People 1186 changed in 2016, comparisons should only be made Professionally Speaking 99 with 2016-Q4 results. Reader's Digest 505 Report On Business Magazine 643 Sportsnet Magazine 1407 Starweek 233 Style at Home 293 The Hockey News 750 Today's Bride 135 Today's Parent 500 Toronto Life 381 Vancouver Magazine 57 Western Living 30 Zoomer Magazine 295

Notes: (1) Digital = Audience who accessed any digital content of the magazine in the past 30 days. (2) Any Magazine = Unduplicated audience of all measured magazines.

* Data relatively unstable (small sample size)

Source: Vividata 2017 Q1 Readership and Demos Database