Magazine Topline Readership Vividata 2016 Q4

12+ Average Issue Audience (000) 12+ Average Issue Audience (000) Digital/ Digital/ Title Print (2) Title Print (2) Print (1) Print (1) Any Magazine English/French (3) 23925 22136 Any Magazine English/French (3) 23925 22136 English Magazines French Magazines Any Magazine English (3) 20929 19197 Any Magazine French (3) 5691 5185 Air Canada enRoute 2086 1824 5 ingrédients-15 minutes 446 396 AMA Insider Magazine 1117 1049 7 Jours 667 628 Best Health 818 530 Bel Âge magazine 944 886 CAA Magazine 3258 3073 CAA Québec Touring (Fr & En) 1266 1143 CAA Manitoba 327 302 Châtelaine (Fr) 917 826 CAA Saskatchewan 212 200 Clin d'oeil 680 605 CAA Alberta/Manitoba/Saskatchewan 1657 1551 Cool! 292 263 Canada's History 1250 826 Coup de pouce 1519 1347 Canadian Geographic 3943 3176 Dernière Heure 221 173 CANADIAN HOUSE & HOME 2141 1834 Échos Vedettes 191 157 Canadian Living 4107 3582 ELLE QUÉBEC 641 573 Chatelaine 3267 2961 La Semaine 477 438 Cineplex Magazine 4772 4047 L'actualité 938 664 Cottage Life 1782 1407 Le Magazine Cineplex 804 677 ELLE CANADA 1742 1410 Les Affaires/Les Affaires Plus 961 568 FASHION Magazine 1647 1345 Les Idées de ma Maison 847 742 Financial Post Magazine 1487 766 Magazine Espaces 244 183 FOOD & DRINK 2489 2266 Magazine Véro 644 538 Good Times # 621 RICARDO Magazine 1946 1400 Hello! Canada 1241 811 Sélection du Reader's Digest 670 606 Live Better 4436 4011 Star Système 247 215 Maclean's 2783 1567 Summum 291 253 NOW 471 390 TV Hebdo 348 282 Ontario OUT OF DOORS 598 504 Vivre Mieux 1172 984 Our Canada 1596 1210 Outdoor Canada 2182 1753 ParentsCanada 1489 1078 People 3342 2738 2016-Q4 Fieldwork Period: January - December 2016 Professionally Speaking 679 482 (12 months) Reader's Digest 4906 4370 Report On Business Magazine 1678 1148 Note on Digital Metrics: Digital readership 848 764 Starweek measurement is significantly changed in 2016, and Style at Home 1971 1759 cannot be compared to previous results. The Hockey News 1433 798 Today's Bride 1167 654 Today's Parent 1804 1409 Toronto Life 1087 785 Vancouver Magazine 310 261 Western Living 312 284 Zoomer Magazine 1701 1348

Notes: (1) Digital/Print = Unduplicated audience of Print and Digital (Digital = Audiences who read or looked into any digital content within a specific time period (time period varies from yesterday up to past 6 months, and is based on the publication frequency of the print issue of the magazine). (2) Print = Average issue audience of the printed magazine within a specific time period (yesterday up to past 6 months, depending on the publication frequency of the print magazine). (3) Any Magazine = Unduplicated audience of all measured magazines.

* Data relatively unstable (small sample size)

Source: Vividata 2016 Q4 Readership and Product Database Magazine Monthly Digital Reach Vividata 2016 Q4

12+ Monthly Digital Reach (000) 12+ Monthly Digital Reach (000) Title Monthly (1) Title Monthly (1) Any Magazine English/French (2) 9272 Any Magazine English/French (2) 9272 English Magazines French Magazines Any Magazine English (2) 7953 Any Magazine French (2) 1925 Air Canada enRoute 334 5 ingrédients-15 minutes 94 AMA Insider Magazine 83 7 Jours 79 Best Health 231 Bel Âge magazine 82 CAA Magazine 184 CAA Québec Touring (Fr & En) 86 CAA Manitoba 32* Châtelaine (Fr) 109 CAA Saskatchewan 20* Clin d'oeil 89 CAA Alberta/Manitoba/Saskatchewan 135 Cool! 48 Canada's History 315 Coup de pouce 253 Canadian Business 544 Dernière Heure 60 Canadian Geographic 701 Échos Vedettes 52 CANADIAN HOUSE & HOME 397 ELLE QUÉBEC 84 Canadian Living 732 La Semaine 105 Chatelaine 445 L'actualité 348 Cineplex Magazine 1047 Le Magazine Cineplex 171 Cottage Life 306 Les Affaires/Les Affaires Plus 374 ELLE CANADA 404 Les Idées de ma Maison 123 FASHION Magazine 384 Magazine Espaces 57 Financial Post Magazine 642 Magazine Véro 60 Flare 201 RICARDO Magazine 709 FOOD & DRINK 221 Sélection du Reader's Digest 76 Hello! Canada 468 Star Système 95 Live Better 540 Summum 46 Maclean's 1373 TV Hebdo 135 MoneySense 547 Vivre Mieux 198 NOW 256 Ontario OUT OF DOORS 112 Our Canada 357 Outdoor Canada 336 2016-Q4 Fieldwork Period: January - December ParentsCanada 328 2016 (12 months) People 1365 Professionally Speaking 116 Note on Digital Metrics: Digital readership Reader's Digest 667 measurement is significantly changed in 2016, and Report On Business Magazine 660 cannot be compared to previous results. Sportsnet Magazine 1624 Starweek 250 Style at Home 308 The Hockey News 760 Today's Bride 164 Today's Parent 498 Toronto Life 395 Vancouver Magazine 54 Western Living 35 Zoomer Magazine 323

Notes: (1) Digital = Audience who accessed any digital content of the magazine in the past month (2) Any Magazine = Unduplicated audience of all measured magazines.

* Data relatively unstable (small sample size)

Source: Vividata 2016 Q4 Readership and Product Database