Media Kit 2021
media. SJC is the largest Canadian We connect to our influential publisher of trusted brands that and discerning audiences serve communities of loyal fans, through trusted, entertaining, which can be leveraged by our empowering, innovative, advertisingmedia. partners. authentic and inclusive journalism and storytelling. We produce best-in-class content through our premium As a media company for the print, digital and social brands. future, with a remarkable past, media. Our reach extends coast to we strive to be as diverse and coast, touching more than 17.9 inclusive as the communities we million Canadians through our serve. portfolio of national and local media brands, allowing We are beyond content. advertisers to reach and engage with Canada's most sought- We are SJC Media. after consumers.
2 Targeted audiences for advertiser efficiency
GENERAL NEWS & WE REACH INTEREST BUSINESS 17.9 MILLION CANADIANS Meet MASS ANNUALLY URBAN WOMEN PROFESSIONAL That’s 60% of all Canadian adults Our and 68% of English Canada Audience. LUXURY STYLE CITY
Source: Vividata (Fall 2020), Google Analytics (September 2020) 3 Multigenerational Specialized Demographic Audiences
Annually Avg. Month Annually Avg. Month
Gen Z 57% 33% HHI $200K+ 73% 42% ‘96-’05 124 Index Gen Y 65% 39% Luxury Market 72% 41% ‘80-’95 127 Index Gen X 60% 36% University Grads 70% 41% ‘66-’79 122 Index Boomers 58% 34% Frequent Flyers 69% 39% ‘46-’65 112 Index Pre-Boom 68% 40% Have Kids <12 Yrs. 71% 41% Before ‘46 125 Index
Source: Vividata (Fall 2020), Google Analytics (September 2020) 4 Coast to Coast Annual reach, Canadians 18+
64% Edmonton 61% 69% St. John’s 60% 62% 61% 32% 56% Vancouver 71% Saskatoon 58% Calgary 65% 72% Halifax 60% Winnipeg 69% Montreal 35% Victoria 70% Regina 56% Saint John 67% London 64% Ottawa 74%
Toronto 81%
Source: Vividata (Fall 2020), Google Analytics (September 2020) 5 Influencing the Influencers
Print and Digital SJC Media audiences extend your message beyond advertising. They are influencers within their orbit. They love shopping. They are the first among peers to try new products. They are opinion leaders for purchase advice.
Love Shopping / Buy First / Give Advice
Total Adults 100 Chatelaine (Print) 124 Chatelaine (Digital) 180 Châtelaine (Print) 124 Châtelaine (Digital) 226 FASHION (Print) 174 FASHION (Digital) 223 HELLO! Canada (Print) 217 HELLO! Canada (Digital) 152 Maclean’s (Print) 122 Maclean’s (Digital) 130 Toronto Life (Print) 164 Toronto Life (Digital) 253 Today’s Parent (Print) 130 Today’s Parent (Digital) 178 Base: Total Canada, Adults 18+ Source: Vividata (Fall 2020), Google Analytics (September 2020) 6 Standard slide Our ON THE Media PAGE AND BEYOND Services.
We’ll help tailor your brand story to one of our core audience groups, whether it’s a print magazine ad delivered to the home of a devoted subscriber, digital custom content amplified by homepage integration or a unique sponsorship tied to one of our signature events.
Our print media offering Our robust network of Get access to our highly We’re journalists, Whether it’s sponsoring provides a multi-sensory digital sites and newsletters qualified audience across technologists and one of our signature Print
experience and commands were designed with Social every social platform that strategists who work events, a store opening, Digital
the undivided attention of advertisers top of mind. matters. Seamlessly with ambitious brands Events & product launch, a our readers; no small feat With strategically integrate your messaging to tell their most conference, virtual or live
in today’s digitally positioned ad placements into the feed of our defining stories. Membership event, we plan for and dependent world. optimized for engagement. dedicated followers. with you. 7 BrandedContent 7 WHY Brands that include print 11.6+ MILLION advertising as a touchpoint in MAGAZINES a multi-channel strategy can MONTHLY incite meaningful connection READERS with our audience and benefit MATTER from increased brand response. We’ll share our passion for print and help you Magazines are great at integrate the tactile benefits building communities of physical communications. Magazines have large, targeted audiences who are highly engaged.
Magazines are trustworthy and brand safe in a world Print. Print. where that is difficult to find. COVERS Magazine advertising is lasting and works over time ...Print. Pr FULL PAGE to build brands. SPREADS Magazine advertising is welcome by readers and PARTIALS highly effective and ….. Print. P memorable. INSERTS Magazines are an essential part of a 360° media plan OUTSERTS and enhance other …..t. Print. advertising. Print. Print. Source: Vividata (Fall 2020) 8 Our robust network of digital sites, newsletters and social SWIPE. solutions help your brand target a qualified audience in a brand-safe environment. Our CLICK. digital campaigns are optimized to deliver the KPIs CONVERT. that matter to you most, be it awareness, engagement or conversion. ocial. Digital ital & Social. Digital & SocWEBSITE DISPLAY 19M+ Views Monthly NEWSLETTER ADS 543K+ Subscribers Digital sdsdDEDICATED EBLASTS 201K+ Subscribers SOCIAL POSTS 8.8M+ Social Footprint 9 Soc DigitalSource: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only CREATE Our Branded Content team has perfected the art of crafting These are the highest YouTube ONCE. stories that will resonate with engagement numbers Stella our audiences. Through deep collaboration, we’ll build an Artois has had to date.” PUBLISH authentic and engaging Michelle Skea, Senior Brand Manager editorial sponsorship or Stella Artois integration that seamlessly EVERYWHERE. pushes your objectives forward. CLICK HERE for the Stella Artois, Summer 2020 Case Study • Short- and long-form sponsored content • Interactive digital design
• High-impact styling + photography, including cover integration ntent. Branded • Video conception, storyboarding + production • Research + reporting • Influencer marketing ...nded Content. • Recipe development • Product testing + seal programs • Podcasts SPONSOR CONTENT • Social media campaigns + strategy Branded Conte • SEO Strategy INTEGRATED EDITORIAL • Newsletter development • White label content development Our team of strategists, editors and visual creators will work with • Contests + Sampling you to align your brand, product or messaging with the most anded Contentappropriate brand(s) and platforms to propose a creative, custom • Ad creative program that will advance your KPIs while also achieving • Infographics + illustrations relevance with our audiences. ssanded C 10 EXPERIENCE. EVENTS Whether it’s sponsoring one of our signature Marketing & Awareness: events, a store opening, product launch, a • We manage the promotional campaign, invites, ENGAGE. conference, virtual or live event, we plan for and ticketing, RSVPs and production of all assets; as well with you. Partnering with SJC Media events as targeted invitations or deployment of a provides excellent value, reach and return. All- promotional campaign across our robust channels. inclusive, customized programs that include Content: INFLUENCE. management from start to finish, securing top • Social coverage during the event with the option to vendors for catering, signage, photography, have an editor on-site to co-host, participate in a entertainment and more. panel or curate content. Full-page and/or digital post- event coverage can be included. ntent. Membership ... nhip & Events.
MEMBERSHIP SERVICES ... ship & Events.Explore innovative digital and experiential solutions designed to drive thought leadership, aspirational brand storytelling, and meaningful connection with SJC Media’s most engaged members and readers.
Membership Service Marketing Solutions: • Turn-key experiential powered by our dynamic membership programs, including TL Insider. ntent. Membership• Ensure attribution, ROI and add valuable touches throughout the customer journey through Direct-to- Consumer and E-commerce solutions, like The TL x FASHION Beauty & Wellness Box. • Tell your brand story powered by custom content solutions like Digital Residency. Events 11 Meet BRAND MISSIONS PUBLISHING CALENDARS Our RATES Brands.
We believe that thoughtful 13 Canadian Business journalism has the power to 15 Chatelaine English inform and inspire. Each 17 Châtelaine French month, our portfolio of brands 19 FASHION reaches millions of Canadians who choose to engage with 21 HELLO! Canada our brands to access 23 Maclean’s authentic, trusted content. 25 Today’s Parent 27 Toronto Life
media. 12 Canadian Business is growing in 2021, AudienceAudience Insights building on its platform as a trusted media brand and social network for the Digital country's fastest growing companies and Female 33% their innovative leaders, who are changing Canada for the better. Male 67% Increasingly business executives and Urban 79% founders are not what we consider the PGS 77% traditional C-Suite norm. They represent Key Age 35-49 the gamut of industries; they're young; Avg. HHI $96K they’re women; they’re diverse; they’re children of immigrants; they’re online. Canadian Business gives these front UV* Views* runners, and those who want to learn Monthly Monthly from them, the tools, resources, 137,000+ 281,000+ networking opportunities and inspiration to innovate, connect and continue to challenge the status quo. 2021 brings a 34,800+ 57,000+ reformatted magazine (published three times a year) and redesigned website that will leverage the distribution and 5,600+ 1,500+ promotional network of our owned and operated brands. E-newsletter 14,000+
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only 13 EDITORIAL HIGHLIGHTS PUBLISHING CALENDAR
Issue Space Close Material Close Impact Date On-Sale Date
• Canada’s Best Managed June 2021 Apr 22 Apr 29 May 13 May 20 Companies in partnership October 2021 Aug 19 Aug 26 Sep 9 Sep 16 with Deloitte December 2021 Oct 14 Oct 21 Nov 4 Nov 11 • Growth List: Canada’s Fastest Growing Companies PRINT RATES • Growth 2021: CEO Summit
Ask your sales representative for print rates.
DIGITAL RATES
Platform Ad Unit(s) Rate
Display Leaderboard, Big Box, Skyscraper, Mobile Leaderboard/Banner, Starting at $25/CPM Half Page, Expandable Banners, In-Banner Videos Homepage Takeover (POE) Leaderboard, Big Box, Wallpaper, Mobile Leaderboard/Banner, $1,000/Day Sliver or Billboard
14 ENGLISH
Chatelaine helps Canadian women aged AudienceAudience Insights 40+ lead more empowered lives by providing inspired solutions, thoughtful Print Digital conversation and a sense of community. Female 76% 64% Our mission? To embrace the mess, imperfection and realness of life—and to Urban 72% 77% have some fun along the way. In each PGS 89% 87% issue (and our website) you’ll find Key Age 45-64 25-44 delicious recipes that always work, Avg. HHI $79K $79K affordable fashion and beauty picks with an emphasis on Canadian brands, joy- sparking décor inspiration, science- Avg. UV* Views* Issue Monthly Monthly based health advice and award-winning journalism on issues that matter to 3,014,000+ 672,930+ 2,235,700+ Canadian women. 161,460+ 66,300+
76,800+ 522,500+
E-newsletter 219,000+
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only 15 EDITORIAL HIGHLIGHTS ENGLISH PUBLISHING CALENDAR
Issue Space Close Material Close Impact Date On-Sale Date • Beauty Seal Program (with February/March 2021 Jan 5 Jan 8 Jan 29 Feb 4 Châtelaine French) April 2021 Feb 19 Feb 25 Mar 19 Mar 25 • Summer Fun Guide May/June 2021 Apr 1 Apr 8 Apr 30 May 6 • Made-in-Canada July/August 2021 May 28 Jun 3 Jun 25 Jul 1 • Holiday Cookie Guide September 2021 Jul 23 Jul 29 Aug 20 Aug 26 October/November 2021 Sep 3 Sep 8 Oct 1 Oct 7 December 2021 Oct 15 Oct 21 Nov 12 Nov 18 IN EVERY ISSUE January/February 2022 Nov 26 Dec 2 Dec 24 Dec 30
Agenda: What you need to read, watch and listen to this month. PRINT RATES Style: Affordable fashion and beauty picks with an emphasis Freq. Disc. % Discount Page Rate DPS Rate on Canadian brands. 1X $28,170 $49,298 3X 25% $21,128 $36,973 Home: Joy-sparking decor inspiration, featuring attainable 6X 35% $18,311 $32,043 spaces and the stories behind 8X 45% $15,494 $27,114 them. Health: Science-based health DIGITAL RATES advice for an often overlooked demographic: middle-aged Platform Ad Unit(s) Rate women. Leaderboard, Big Box, Skyscraper, Mobile Leaderboard, Mobile Display Starting at $20/CPM Life: Award-winning journalism Banner, Half Page, Expandable Banners, In-Banner Videos and real-life stories on Leaderboard, Big Box, Wallpaper, Mobile Leaderboard/Banner, Homepage Takeover (POE) $1,100/Day everything that matter to Half Page, Sliver or Billboard Canadian women. Newsletters Big Box Starting at $1,400 Food: Delicious, triple-tested Eblast Custom $10,700 recipes that work—for every day 16 and special occasions. FRENCH
With an audience nearing one-million, AudienceAudience Insights spanning multiple platforms—print, tablet, online and mobile—Châtelaine is Print Digital French Canada’s premier brand for Female 76% 61% women, developed expressly by and for Quebec women, celebrating the region’s Urban 68% 75% unique heritage and cultural vibrancy. PGS 87% 90% Our award-winning content extends Key Age 45-64 25-44 from food, style and home decor to Avg. HHI $79K $69K politics, health and relationships. We deliver must-read features, personal stories, creative ideas and practical tips Avg. UV* Views* Issue Monthly Monthly to help French Canadian women make the most of their full and busy lives. And, 741,000+ 364,290+ 1,192,000+ with specific focus on maximizing our digital content, we’re serving up more cutting-edge reporting, fashion and 106,000+ 34,000+ beauty solutions, health and wellness advice, and easy, delicious recipes from 18,000+ 10,500+ our trusted kitchen than ever before.
E-newsletter 33,000+
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only 17 EDITORIAL HIGHLIGHTS FRENCH PUBLISHING CALENDAR
Issue Space Close Material Close Impact Date On-Sale Date • The Feel Good Issue March/April 2021 Jan 28 Feb 3 Feb 25 Mar 5 • A Summer to Change your Wellness SIP Feb 25 Mar 3 ––– Apr 2 Habits May/June 2021 Mar 25 Mar 31 Apr 22 Apr 30 • Aging in Style July/August 2021 May 20 May 26 Jun 17 Jun 25 • Festive Menu and Other Holiday September/October 2021 Jul 22 Jul 28 Aug 19 Aug 27 Pleasures November/December Sep 30 Oct 6 Oct 21 Nov 5 January/February 2022 Nov 25 Dec 1 Dec 23 Dec 31 IN EVERY ISSUE
Society: In-depth stories that PRINT RATES address essential topics of interest to women. Freq. Disc. % Discount Page Rate DPS Rate Health: Everything to take better 1X $10,200 $17,850 care of yourself and others. 3X 25% $7,650 $13,388 6X 35% $6,630 $11,603 Food: Delicious recipes for everyday meals or big events. Style: Affordable looks to spruce DIGITAL RATES up your wardrobe without breaking the bank Platform Ad Unit(s) Rate Beauty: New products – for the Leaderboard, Big Box, Skyscraper, Mobile Leaderboard, Mobile Banner, body, face and hair – are featured, Display Starting at $20/CPM as well as expert tips to simplify Half Page, Expandable Banners, In-Banner Videos Leaderboard, Big Box, Wallpaper, Mobile Leaderboard/Banner, your everyday beauty routine. Homepage Takeover (POE) $1,000/Day Half Page, Sliver or Billboard Home: Inspiring deco ideas to transform and improve your home Newsletters Big Box $1,700 environment. Eblast Custom $3,400 Everyday Living: The questions we all ask ourselves… and reliable 18 answers FASHION is the #1 destination for AudienceAudience Insights progressive and quality-minded style and beauty fans across Canada. Its focus Print Digital is to inspire Canadians of any shape, size Female 63% 55% and gender identity and to help Canadians find—and treasure—quality Male 37% 45% clothes that look great, makeup and Urban 80% 82% skincare that work, and grooming made PGS 84% 81% simple. Key Age 18-34 18-34 Avg. HHI $72K $69K New for 2021, fashionmagazine.com is evolving to also serve as a destination for opinions on pop culture, identity, Avg. UV* Views* relationships and the world at large Issue Monthly Monthly through the younger voice of the mother 1,520,000+ 96,860+ 201,110+ brand, the FLARE portal. Formerly flare.com, the new vertical brings together two of Canada's most well- 1,466,000+ 676,400+ loved lifestyle brands, expanding FASHION's reach to include FLARE's highly engaged and plugged-in cohort of 121,000+ 408,600+ loyal readers in the under-35 demographic through voice-y, relevant E-newsletter 16,000+ journalism on the topics that matter Source: Vividata (Fall 2020), Google Analytics 3-Month Average most to young Canadians. (November 2020), *Canada Only 19 EDITORIAL HIGHLIGHTS PUBLISHING CALENDAR Issue Space Close Material Close Impact Date On-Sale Date March 2021 Jan 15 Jan 26 Feb 15 Feb 18 IN EVERY ISSUE April 2021 Feb 12 Feb 23 Mar 15 Mar 18 May 2021 Mar 12 Mar 23 Apr 12 Apr 15 Fashion News: Including a Summer Apr 23 May 4 May 24 May 27 spotlight on a TIKTOK star September 2021 Jul 2 Jul 13 Aug 2 Aug 5 Jewellery 101: Everything you October 2021 Aug 6 Aug 17 Sep 6 Sep 9 need to know about a gem or November 2021 Sep 10 Sep 21 Oct 11 Oct 14 material Winter Oct 15 Oct 26 Nov 15 Nov 18 Watches: New for 2021, exclusive coverage on timepieces PRINT RATES Shelfie: Our top picks of new beauty and grooming products Freq. Disc. % Discount Page Rate DPS Rate to add to your stash 1X $20,460 $37,851 3X 10% $18,414 $34,066 Texture Talk: Our popular online column for afro-textured 6X 15% $17,391 $32,173 hair repackaged for print 8X 20% $16,368 $30,281 Collecting: A jewellery, accessory or fashion collector DIGITAL RATES shares their trove and the reasons behind their passion Platform Ad Unit(s) Rate
#bigmood: A new one-page Display Billboard, Big Box, Double Big Box, Leaderboard, Pushdown Starting at $20/CPM feature that captures the Newsletters Big Box, Leaderboard, Button ads, Text Links $1,600 essence of a spirit/vibe/mood Dedicated Eblast Custom $2,800 that encompasses cannabis and lifestyle products including Social Facebook, Instagram, Twitter, Pinterest Starting at $1,000/Post consumables, cannabis accessories, fashion, home 20 décor and more HELLO!’s ethos of kindness has never AudienceAudience Insights been more relevant than it is today. That’s one of the many reasons it Print Digital continues to be a beacon for more than Female 61% 60% 1.5 million smart, educated Canadian readers who love entertainment and Urban 75% 77% escapism, covered in a positive, uplifting PGS 86% 84% way. On every platform, we invite you Key Age 50+ 25-49 inside the lives of Hollywood, royal and Avg. HHI $77K $81K Canadian stars, who share their stories exclusively with HELLO!. Our fashion, beauty, food, travel and décor pages are Avg. UV* Views* Issue Monthly Monthly filled with A-list inspired ideas and where to shop for them in Canada. All of this 774,000+ 783,680+ 3,808,550+ makes HELLO! not just the country's top- selling magazine on newsstands but also the number-one Canadian 67,600+ 59,000+ entertainment media brand on Instagram. This year marks HELLO! 244,000+ 940+ Canada's 15th anniversary. Come join the celebration! E-newsletter 29,000+
Source: Vividata (Fall 2020), Adobe Analytics 3-Month Average (October 2020), *Canada Only 21 EDITORIAL HIGHLIGHTS PUBLISHING CALENDAR
Issue Space Close Material Close Impact Date On-Sale Date February 22 (Double) Jan 29 Feb 3 Feb 10 Feb 11 Winter: Black History Month; March 1 Feb 5 Feb 10 Feb 17 Feb 18 Royal Baby Special Issue, March 8 Feb 12 Feb 17 Feb 24 Feb 25 Sustainable Stars (Green issue), March 15 Feb 19 Feb 24 Mar 3 Mar 4 HELLO! Star Women Awards March 22 Feb 26 Mar 3 Mar 10 Mar 11 (IWD) March 29 Mar 5 Mar 10 Mar 17 Mar 18 April 5 Mar 12 Mar 17 Mar 24 Mar 25 Spring: William & Kate: 10th April 19 (Double) Mar 19 Mar 24 Mar 31 Apr 1 Anniversary Special + Contest, Apr 26 Apr 2 Apr 7 Apr 14 Apr 15 HELLO! Home: Pop Up Mag with May 3 Apr 8 Apr 14 Apr 21 Apr 22 Influencer, The Queen At 95, May 10 Apr 16 Apr 21 Apr 28 Apr 29 Princess Diana 25th Anniversary May 17 Apr 23 Apr 28 May 5 May 6 SIP, Pride 2021 May 31 (Double) Apr 30 May 5 May 12 May 13 June 7 May 14 May 19 May 26 May 27 Summer: Canada Day Special + June 14 May 21 May 26 Jun 2 Jun 3 live/virtual event, HELLO! HOME June 21 May 28 Jun 2 Jun 9 Jun 10 - Mini-reno How-Tos with June 28 Jun 4 Jun 9 Jun 16 Jun 17 influencers, Win A Dream Wedding! Contest Fall: HELLO! Canada 15th PRINT RATES DIGITAL RATES Anniversary Issue & TIFF Party, Platform Ad Unit(s) Rate 12 Days of Beauty Giveaways, Freq. Disc. % Discount Page Rate DPS Rate Gift Guide: 50 Best Stocking 1-4X $8,500 $14,875 Leaderboard, Big Box, 5-12X 25% $6,375 $11,156 Skyscraper, Mobile Leaderboard, Stuffers, #HelloToKindness Starting at 13-24X 35% $5,525 $9,669 Display Mobile Banner, Half Page, Conference $20/CPM 25-32X 45% $4,675 $8,181 Expandable Banners, In-Banner 33+X 50% $4,250 $7,438 Videos Homepage Leaderboard, Big Box, Wallpaper, $1,000/Day Takeover (POE) Mobile Leaderboard/Banner Newsletters Big Box $1,500
Eblast Custom $2,300 22 Canada’s national magazine covers AudienceAudience Insights current affairs in the broadest sense of the term, including politics, culture, Print Digital trends, ideas and personalities. At Female 57% 58% Maclean's, we are proud of the part we play in pushing Canada to be all it should Male 43% 42% be while also reflecting back to Urban 71% 75% Canadians the many wonders and PGS 81% 80% challenges of our evolving nation. Key Age 50+ 25-49 Whether through our monthly print Avg. HHI $87K $96K edition, our weekly tablet digital magazine, daily online stories or live events, Maclean's delivers new and smart Avg. UV* Views* ways for our audiences to appreciate the Issue Monthly Monthly world through a Canadian lens. 2,954,000+ 2,936,370+ 6,504,830+
192,000+ 473,000+
18,700+ 3,000+
E-newsletter 136,000+
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only 23 EDITORIAL HIGHLIGHTS PUBLISHING CALENDAR
Issue Space Close Material Close Impact Date On-Sale Date • Best Places to Live & Work February 2021 Dec 10 Dec 17 Jan 13 Jan 14 Remotely March 2021 Jan 21 Jan 28 Feb 11 Feb 18 2021 University Guide Feb 18 Feb 25 ––– Mar 25 • University Guide April 2021 Feb 18 Feb 25 Mar 11 Mar 18 • MBA Guide May 2021 Mar 18 Mar 25 Apr 8 Apr 15 • Colleges Guide Best Managed Apr 15 Apr 22 May 13 May 20 • Private Schools Guide June 2021 Apr 22 Apr 29 May 13 May 20 July 2021 May 20 May 27 Jun 10 Jun 17 • University Ranking Issue August 2021 Jun 17 Jun 24 Jul 8 Jul 15 • Parliamentarian of the Year September 2021 Jul 15 Jul 22 Aug 5 Aug 12 Awards 2021 Colleges Guide Jul 29 Aug 5 --- Sep 2 • The Year Ahead Issue Growth 2021 Aug 5 Aug 12 Sep 9 Sep 16 October 2021 Aug 19 Aug 26 Sep 9 Sep 16 • Maclean's Live Event Series 2021 University Rankings Sep 16 Sep 21 --- Oct 7 November 2021 Sep 16 Sep 21 Oct 7 Oct 14 December 2021 Oct 14 Oct 21 Nov 4 Nov 11 January 2022 Nov 4 Nov 11 Nov 25 Dec 2
PRINT RATES DIGITAL RATES
Freq. Disc. % Discount Page Rate DPS Rate Platform Ad Unit(s) Rate 1X $19,958 $34,927 Display Leaderboard, Big Box, Skyscraper, Starting at 3X 25% $14,969 $26,195 Mobile Leaderboard/Banner, Half $25/CPM 6X 35% $12,973 $22,702 Page, In-Banner Videos 9X 40% $11,975 $20,956 Homepage Leaderboard, Big Box, Half Page, $2,000/Day 12X 45% $10,977 $19,210 Takeover (POE) Silver/Billboard Newsletters Big Box Starting at
$1,300 24 Eblast Custom $7,500 At Today’s Parent, we know parenting is AudienceAudience Insights the greatest, strangest and hardest job you’ve ever had, because we’ve done it Print Digital too. We offer well-researched, doable advice from a variety of expert sources so Female 60% 61% you can make the decision that’s right Male 40% 39% for your family. We provide the latest Urban 75% 81% health news, discipline ideas, PGS 86% 88% developmental information, easy recipes Key Age 25-49 25-49 and best product picks on every platform parents use. We know you’re busy, so we Avg. HHI $78K $91K keep our content conversational and to the point. As the biggest parenting media Avg. UV* Views* brand in Canada, serving parents for 35 Issue Monthly Monthly years, we lead the discussion about 1,564,000+ 647,390+ 1,276,360+ whatever’s trending in your world. We’re Today’s Parent, and we’re right there with you. 260,000+ 2,500,000+
62,200+ 54,400+
E-newsletter 68,000+
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only 25 EDITORIAL HIGHLIGHTS PUBLISHING CALENDAR
Issue Space Close Material Close Impact Date On-Sale Date • Today's Parent Approved April/May 2021 Feb 25 Mar 3 Mar 16 Mar 25 product testing program June/July (summer) 2021 May 27 Jun 2 Jun 15 Jun 24 • Parents of Influence September/October 2021 Jul 15 Jul 21 Aug 17 Aug 26 influencer opportunities November/December Sep 23 Sep 29 Oct 26 Nov 4 • Summer Fun Guide January/February 2022 Nov 18 Nov 24 ––– Dec 30 • Back to School Issue • Holiday Toy Guide and Toy PRINT RATES Testing Event Freq. Disc. % Discount Page Rate DPS Rate • Welcome Home, Baby 1X $16,375 $28,656 3X 25% $12,281 $21,492 IN EVERY ISSUE 6X 35% $10,644 $18,627
Happy + Healthy: The latest on health and wellness DIGITAL RATES Advice + Real Life: Timely advice and true stories Platform Ad Unit(s) Rate Steps + Stages: Concise, Leaderboard, Big Box, Skyscraper, Mobile Leaderboard, Mobile Banner, Display Starting at $20/CPM reported articles about Half Page, Expandable Banners, In-Banner Videos milestones at each stage of Leaderboard, Big Box, Wallpaper, Mobile Leaderboard/Banner, Homepage Takeover (POE) $2,700/Day parenting. Half Page, Sliver or Billboard Food + Family: Food news, new Newsletters Big Box Starting at $500 products and family-friendly Eblast Custom $8,300 recipes. The List: A quick-hit list of clever ideas on a different parenting topic each issue. 26 Toronto Life is the city’s most confident, AudienceAudience Insights sophisticated and influential publication, helping readers make smart choices Print Digital about food, shopping and culture. Female 53% 47% Through gripping feature journalism, Toronto Life chronicles the most Male 47% 53% dramatic, relevant stories of our time. Urban 88% 88% Our memoirs, crime stories and PGS 82% 83% investigations into the halls of power Key Age No skew 18-49 make headlines, become dinner party Avg. HHI $87K $86K conversations and go viral. Toronto Life’s discerning editors identify the most attractive homes, the best food, the most Avg. UV* Views* colourful characters, the most important Issue Monthly Monthly issues, and the most liveable 1,064,000+ 1,318,260+ 3,531,300+ neighbourhoods. Toronto Life sets the agenda in a package that’s as irresistible as it is indispensable. 189,000+ 466,400+
441,000+ 2,600+
E-newsletter 28,500+
Source: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only 27 EDITORIAL HIGHLIGHTS PUBLISHING CALENDAR
Issue Space Close Material Close Impact Date On-Sale Date • Neighbourhood Rankings February 2021 Dec 9 Dec 18 Jan 20 Jan 21 March 2021 Jan 15 Jan 26 Feb 17 Feb 18 • Where to Eat Now April 2021 Feb 12 Feb 23 Mar 17 Mar 18 • 50 Most Influential May 2021 Mar 19 Mar 30 Apr 21 Apr 22 • Best Dressed June 2021 Apr 16 Apr 27 May 19 May 20 July 2021 May 21 Jun 1 Jun 23 Jun 24 IN EVERY ISSUE August 2021 Jun 18 Jun 29 Jul 21 Jul 22 September 2021 Jul 16 Jul 27 Aug 18 Aug 19 This City: Tech start-ups, an October 2021 Aug 20 Aug 31 Sep 22 Sep 23 urban advice column, a November 2021 Sep 17 Sep 28 Oct 20 Oct 21 glamorous society party page, FALL SIP Sep 24 Oct 12 Nov 3 Nov 4 and a Q&A with the most December 2021 Oct 15 Oct 26 Nov 17 Nov 18 interesting person of the month January 2022 Nov 12 Nov 23 Dec 15 Dec 16 Navigator: Great Spaces (inside the city’s best-looking homes and condos), The Chase (a real PrintPRINT Rates RATES DIGITAL RATES estate column called “The Chase” about one homebuyer’s Freq. Disc. % Discount Page Rate DPS Rate Platform Ad Unit(s) Rate journey), shopping, style, and 1X $14,000 $24,500 Big Box, Double Big Box, other lifestyle trends 3X 25% $10,500 $18,375 Display Billboard, Leaderboard, Starting at $20/CPM Video Food and Drink: The best 6X 35% $9,100 $15,925 12X 45% $7,700 $13,475 Homepage restaurants, bars, recipes, take- Billboard, Double Big Takeover $1,800/Day out, cocktails, interviews with Box, Wallpaper chefs and other up-to-the- (POE) minute food trends Newsletters Big Box $1,500
Eblast Custom $2,000
Facebook, Instagram, Social Starting at $1,500/Post 28 Twitter Contact Us media.
Lynn Chambers Terry Smith Tracy Miller SVP, Revenue Director, Customer Success Managing Director, Sales [email protected] [email protected] [email protected] +1 647 273 8583 +1 519 835 2836 +1 416 575 7561 media.
SJC Media 15 Benton Rd. North York, ON M6M 3G2
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