Media Kit 2021

Media Kit 2021 media. SJC is the largest Canadian We connect to our influential publisher of trusted brands that and discerning audiences serve communities of loyal fans, through trusted, entertaining, which can be leveraged by our empowering, innovative, advertisingmedia. partners. authentic and inclusive journalism and storytelling. We produce best-in-class content through our premium As a media company for the print, digital and social brands. future, with a remarkable past, media. Our reach extends coast to we strive to be as diverse and coast, touching more than 17.9 inclusive as the communities we million Canadians through our serve. portfolio of national and local media brands, allowing We are beyond content. advertisers to reach and engage with Canada's most sought- We are SJC Media. after consumers. 2 Targeted audiences for advertiser efficiency GENERAL NEWS & WE REACH INTEREST BUSINESS 17.9 MILLION CANADIANS Meet MASS ANNUALLY URBAN WOMEN PROFESSIONAL That’s 60% of all Canadian adults Our and 68% of English Canada Audience. LUXURY STYLE CITY Source: Vividata (Fall 2020), Google Analytics (September 2020) 3 Multigenerational Specialized Demographic Audiences Annually Avg. Month Annually Avg. Month Gen Z 57% 33% HHI $200K+ 73% 42% ‘96-’05 124 Index Gen Y 65% 39% Luxury Market 72% 41% ‘80-’95 127 Index Gen X 60% 36% University Grads 70% 41% ‘66-’79 122 Index Boomers 58% 34% Frequent Flyers 69% 39% ‘46-’65 112 Index Pre-Boom 68% 40% Have Kids <12 Yrs. 71% 41% Before ‘46 125 Index Source: Vividata (Fall 2020), Google Analytics (September 2020) 4 Coast to Coast Annual reach, Canadians 18+ 64% Edmonton 61% 69% St. John’s 60% 62% 61% 32% 56% Vancouver 71% Saskatoon 58% Calgary 65% 72% Halifax 60% Winnipeg 69% Montreal 35% Victoria 70% Regina 56% Saint John 67% London 64% Ottawa 74% Toronto 81% Source: Vividata (Fall 2020), Google Analytics (September 2020) 5 Influencing the Influencers Print and Digital SJC Media audiences extend your message beyond advertising. They are influencers within their orbit. They love shopping. They are the first among peers to try new products. They are opinion leaders for purchase advice. Love Shopping / Buy First / Give Advice Total Adults 100 Chatelaine (Print) 124 Chatelaine (Digital) 180 Châtelaine (Print) 124 Châtelaine (Digital) 226 FASHION (Print) 174 FASHION (Digital) 223 HELLO! Canada (Print) 217 HELLO! Canada (Digital) 152 Maclean’s (Print) 122 Maclean’s (Digital) 130 Toronto Life (Print) 164 Toronto Life (Digital) 253 Today’s Parent (Print) 130 Today’s Parent (Digital) 178 Base: Total Canada, Adults 18+ Source: Vividata (Fall 2020), Google Analytics (September 2020) 6 Standard slide Our ON THE Media PAGE AND BEYOND Services. We’ll help tailor your brand story to one of our core audience groups, whether it’s a print magazine ad delivered to the home of a devoted subscriber, digital custom content amplified by homepage integration or a unique sponsorship tied to one of our signature events. Our print media offering Our robust network of Get access to our highly We’re journalists, Whether it’s sponsoring provides a multi-sensory digital sites and newsletters qualified audience across technologists and one of our signature Print experience and commands were designed with Social every social platform that strategists who work events, a store opening, Digital the undivided attention of advertisers top of mind. matters. Seamlessly with ambitious brands Events & product launch, a our readers; no small feat With strategically integrate your messaging to tell their most conference, virtual or live in today’s digitally positioned ad placements into the feed of our defining stories. Membership event, we plan for and dependent world. optimized for engagement. dedicated followers. with you. 7 BrandedContent 7 WHY Brands that include print 11.6+ MILLION advertising as a touchpoint in MAGAZINES a multi-channel strategy can MONTHLY incite meaningful connection READERS with our audience and benefit MATTER from increased brand response. We’ll share our passion for print and help you Magazines are great at integrate the tactile benefits building communities of physical communications. Magazines have large, targeted audiences who are highly engaged. Magazines are trustworthy and brand safe in a world Print. Print. where that is difficult to find. COVERS Magazine advertising is lasting and works over time ...Print. Pr FULL PAGE to build brands. SPREADS Magazine advertising is welcome by readers and PARTIALS highly effective and ….. Print. P memorable. INSERTS Magazines are an essential part of a 360° media plan OUTSERTS and enhance other …..t. Print. advertising. Print. Print. Source: Vividata (Fall 2020) 8 Our robust network of digital sites, newsletters and social SWIPE. solutions help your brand target a qualified audience in a brand-safe environment. Our CLICK. digital campaigns are optimized to deliver the KPIs CONVERT. that matter to you most, be it awareness, engagement or conversion. ocial. Digital ital & Social. Digital & SocWEBSITE DISPLAY 19M+ Views Monthly NEWSLETTER ADS 543K+ Subscribers Digital sdsdDEDICATED EBLASTS 201K+ Subscribers SOCIAL POSTS 8.8M+ Social Footprint 9 Soc DigitalSource: Vividata (Fall 2020), Google Analytics 3-Month Average (November 2020), *Canada Only CREATE Our Branded Content team has perfected the art of crafting These are the highest YouTube ONCE. stories that will resonate with engagement numbers Stella our audiences. Through deep collaboration, we’ll build an Artois has had to date.” PUBLISH authentic and engaging Michelle Skea, Senior Brand Manager editorial sponsorship or Stella Artois integration that seamlessly EVERYWHERE. pushes your objectives forward. CLICK HERE for the Stella Artois, Summer 2020 Case Study • Short- and long-form sponsored content • Interactive digital design • High-impact styling + photography, including cover integration ntent. Branded • Video conception, storyboarding + production • Research + reporting • Influencer marketing ...nded Content. • Recipe development • Product testing + seal programs • Podcasts SPONSOR CONTENT • Social media campaigns + strategy Branded Conte • SEO Strategy INTEGRATED EDITORIAL • Newsletter development • White label content development Our team of strategists, editors and visual creators will work with • Contests + Sampling you to align your brand, product or messaging with the most anded Contentappropriate brand(s) and platforms to propose a creative, custom • Ad creative program that will advance your KPIs while also achieving • Infographics + illustrations relevance with our audiences. ssanded C 10 EXPERIENCE. EVENTS Whether it’s sponsoring one of our signature Marketing & Awareness: events, a store opening, product launch, a • We manage the promotional campaign, invites, ENGAGE. conference, virtual or live event, we plan for and ticketing, RSVPs and production of all assets; as well with you. Partnering with SJC Media events as targeted invitations or deployment of a provides excellent value, reach and return. All- promotional campaign across our robust channels. inclusive, customized programs that include Content: INFLUENCE. management from start to finish, securing top • Social coverage during the event with the option to vendors for catering, signage, photography, have an editor on-site to co-host, participate in a entertainment and more. panel or curate content. Full-page and/or digital post- event coverage can be included. ntent. Membership ... nhip & Events. MEMBERSHIP SERVICES ... ship & Events.Explore innovative digital and experiential solutions designed to drive thought leadership, aspirational brand storytelling, and meaningful connection with SJC Media’s most engaged members and readers. Membership Service Marketing Solutions: • Turn-key experiential powered by our dynamic membership programs, including TL Insider. ntent. Membership• Ensure attribution, ROI and add valuable touches throughout the customer journey through Direct-to- Consumer and E-commerce solutions, like The TL x FASHION Beauty & Wellness Box. • Tell your brand story powered by custom content solutions like Digital Residency. Events 11 Meet BRAND MISSIONS PUBLISHING CALENDARS Our RATES Brands. We believe that thoughtful 13 Canadian Business journalism has the power to 15 Chatelaine English inform and inspire. Each 17 Châtelaine French month, our portfolio of brands 19 FASHION reaches millions of Canadians who choose to engage with 21 HELLO! Canada our brands to access 23 Maclean’s authentic, trusted content. 25 Today’s Parent 27 Toronto Life media. 12 Canadian Business is growing in 2021, AudienceAudience Insights building on its platform as a trusted media brand and social network for the Digital country's fastest growing companies and Female 33% their innovative leaders, who are changing Canada for the better. Male 67% Increasingly business executives and Urban 79% founders are not what we consider the PGS 77% traditional C-Suite norm. They represent Key Age 35-49 the gamut of industries; they're young; Avg. HHI $96K they’re women; they’re diverse; they’re children of immigrants; they’re online. Canadian Business gives these front UV* Views* runners, and those who want to learn Monthly Monthly from them, the tools, resources, 137,000+ 281,000+ networking opportunities and inspiration to innovate, connect and continue to challenge the status quo. 2021 brings a 34,800+ 57,000+ reformatted magazine (published three times a year) and redesigned website that will leverage the distribution and 5,600+ 1,500+ promotional network

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