Magazine Topline Readership Vividata Winter 2020 Adults 18+

Average Issue Audience 18+ (000) Average Issue Audience 18+ (000) Title Footprint (1) Print (2) Title Footprint (1) Print (2) Any Magazine English/French (3) 21,592 19,286 French Magazines Any Magazine English/French (3) Reach % 71% 64% Any Magazine French (3) 5,033 4,213 English Magazines 5 ingrédients-15 minutes 606 497 Any Magazine English (3) 18,642 16,688 Bel Âge magazine 1,109 1,019 Air Canada enRoute 2,257 1,840 CAA Québec 1,877 1,609 AMA Insider Magazine 1,154 1,067 Châtelaine (Fr) 836 685 Best Health 991 622 Clin d'oeil 593 498 CAA Ontario & Atlantic 3,759 3,483 Cool! 244 188 CAA Manitoba 362 345 Coup de pouce 1,390 1,186 CAA Saskatchewan 273 255 ELLE QUÉBEC 493 375 CAA Magazine Summary 5,548 5,150 L'actualité 1,182 821 Canada's History 1,397 941 Les Affaires/Les Affaires Plus 896 493 Canadian Geographic 3,922 3,017 Les Idées de ma Maison 703 587 CANADIAN HOUSE & HOME 2,150 1,732 Magazine Espaces 290 169 Canadian Living 4,000 3,324 Magazine Véro 626 416 Chatelaine 3,596 2,914 RICARDO Magazine 1,806 1,158 Cineplex Magazine 4,715 3,861 Sélection du Reader's Digest 550 456 Cottage Life 1,977 1,487 Urbania 824 178 ELLE CANADA 1,977 1,502 Vivre Mieux 1,141 856 FASHION Magazine 1,730 1,290 Financial Post Magazine 1,170 630 FOOD & DRINK 2,539 2,231 Winter 2020 Fieldwork Period: July – December 2018 (6 Good Times 835 668 months) and April – September 2019 (6 months) = (12 Hello! Canada 1,278 735 months) Live Better 4,823 3,986 Maclean's (4) 4,090 2,790 Note on Trending: Readership measurement metrics NOW 488 381 changed in 2016, comparisons should only be made as Ontario OUT OF DOORS 598 446 far back as 2016-Q4 results. Our Canada 1,592 1,163 Outdoor Canada 2,104 1,556 People 2,804 2,152 Note on titles previously measured in print, now Professionally Speaking 700 514 measured as digital only: Canadian Business, Flare, Reader's Digest 4,701 4,064 MoneySense, Sportsnet and Parents Canada are no Report On Business Magazine 1,943 1,112 longer reported as magazines under “Readership Style at Home 2,006 1,623 Specific”. Past month Digital Audience for these titles The Hockey News 1,350 611 will be listed under “Websites/Apps”. Today's Parent 2,241 1,467 Toronto Life 1,517 951 Vancouver Magazine 411 279 Westcoast Homes & Design 402 322 Western Living 288 211 Zoomer Magazine 1,918 1,450

Notes: (1) Footprint = Unduplicated audience of Print and Digital (Digital = Audiences who read or looked into any digital content within a specific time period (time period varies from yesterday up to past 6 months, and is based on the publication frequency of the print issue of the magazine). (2) Print = Average issue audience of the printed magazine within a specific time period (yesterday up to past 6 months, depending on the publication frequency of the print magazine). (3) Any Magazine = Unduplicated audience of all measured magazines. (4) Maclean’s Average Issue Audience reflects notable change in publication frequency.

* Data relatively unstable (small sample size) Source: Vividata Winter 2020 Study Magazine Monthly Digital Reach Vividata Winter 2020 Adults 18+

Monthly Digital Audience 18+ (000) Monthly Digital Audience 18+ (000) Title Monthly (1) Title Monthly (1) Any Magazine English/French (2) 8,346 French Magazines Reach % 28% Any Magazine French (2) 1,933 English Magazines 5 ingrédients-15 minutes 174 Any Magazine English (2) 7,022 Bel Âge magazine 142 Air Canada enRoute 512 CAA Québec 246 AMA Insider Magazine 79 Châtelaine (Fr) 143 Best Health 320 Clin d'oeil 107 CAA Ontario & Atlantic 235 Cool! 65 CAA Manitoba 14# Coup de pouce 281 CAA Saskatchewan 15* ELLE QUÉBEC 138 CAA Magazine Summary 343 L'actualité 445 Canada's History 367 Les Affaires/Les Affaires Plus 428 Canadian Geographic 870 Les Idées de ma Maison 135 CANADIAN HOUSE & HOME 557 Magazine Espaces 123 Canadian Living 932 Magazine Véro 146 Chatelaine 703 RICARDO Magazine 762 Cineplex Magazine 1,178 Sélection du Reader's Digest 111 Cottage Life 476 Urbania 319 ELLE CANADA 615 Vivre Mieux 253 FASHION Magazine 573 Financial Post Magazine 551 Winter 2020 Fieldwork Period: July – December 2018 FOOD & DRINK 339 (6 months) and April – September 2019 (6 months) = Good Times 213 (12 months) Hello! Canada 606 Live Better 758 Note on Trending: Readership measurement metrics Maclean's 1,690 changed in 2016, comparisons should only be made as NOW 327 far back as 2016-Q4 results. Ontario OUT OF DOORS 190 Our Canada 390 Note on titles previously measured in print, now Outdoor Canada 474 measured as digital only: Canadian Business, Flare, People 1,580 MoneySense, Sportsnet and Parents Canada are no Professionally Speaking 113 longer reported as magazines under “Readership Reader's Digest 879 Specific”. Past month Digital Audience for these titles Report On Business Magazine 1,007 Style at Home 501 will be listed under “Websites/Apps”. The Hockey News 882 Today's Parent 780 Toronto Life 692 Vancouver Magazine 109 Westcoast Homes & Design 74 Western Living 95 Zoomer Magazine 513

Notes: (1) Digital = Audience who accessed any digital content of the magazine in the past 30 days. (2) Any Magazine = Unduplicated audience of all measured magazines.

* Data relatively unstable (small sample size) #Sample size too small for reliability - shown for consistency only Source: Vividata Winter 2020 Study