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Copy of Mini SEO Audit [SAMPLE] Mini SEO Audit Target site: https://deepindiankitchen.com Overview Date: Sep , 2020 This audit has been put together to help you make sense of how your website is performing. We pull together data from Google Search Console, Ahrefs, Screaming Frog and more to get a birds-eye view of SEO performance. Navigation: Summary: ▶ On-Page SEO Audit Findings Post-Launch Position Change ▶ Keyword Research # Of KWs # Of KWs # Of KWs ▶ SEO Installation ▶ URL Equity #1-5 22 0 -22 ▶ Redirect Chains ▶ Redirect Mapping #6-10 12 0 -12 ▶ Competitor Comparison #11+ 1097 0 -1097 TOTALS 1131 0 -1131 SEO / On-Site Part of Installation Process? Keyword Usage/Targeting We will pick the best keywords for each of your highest priority pages. We Pages aren't necessarily targeting the highest value/desired keywords provided. will use these when rewriting title tags C Keyword selection can be improved and worked into titles, meta descs and content. & meta descriptions. Title Tags We will rewrite title tags for your highest priority pages and install them Title tags are not unique and some only have the brand name. They should be on the website. D rewritten to include primary keywords. Meta Descriptions We will rewrite unique meta descriptions for your highest priority A lot of autogenerated meta descriptions. These should be rewritten to target pages and install them on the website. D pirmary and secondary keywords. Redirects We will provide a list of redirects for your web developers to implement. In No issues with redirects. some cases we are able to fix these on A our own. Page Speed We will provide detailed recommendations to your web Site speed is quite slow due to the size of pages. Serving scaled & optimized images, as developers on where site speed can be D well as enabling compression at server level will help improve load times. improved. Schema Usage We will provide detailed recommendations to your web Schema is not utilized on the site. There are opportunities for product, location, and developers on how to implement the C expanded content with FAQ schema markup to improve SERP listing size/presence. schema markup on your website. SEO / Off-Site Recommendations Link Profile Start a high authority contextual link building campaign from relevant sites The link profile is on par with competitors, there are some good links redirected in the food space. B through the deepfoods.com domain and some others. Anchor Text Continue building links with primarily branded anchor text. Some partial Primarily branded anchor text. Not at risk for algorithmic penalization due to over- match anchor text links are fine. A optimization. Local SEO Continue encouraging customers reviews and ratings. Periodically Good number of reviews and ratings, well filled out profile. update photos and take advantage of A new GMB features. Key Takeaways 1. Re-evaluate keyword targeting for core landing pages. Update titles and meta descriptions for all core pages to utilize the highest value target keywords. 2. Start a high authority link building campaign with link placement on relevant food-related sites. Stick with primarily branded anchors, although some partial match anchors can be mixed in. 3. Improve site speed by reducing the page size. Utilize image compression and serve scaled images (biggest impact). Enabling compression on the server level will also help reduce load times. PAGE TITLES META DESCRIPTIONS HEADINGS INDEXABILITY TITLE LENGTH PIXEL META LENGTH PIXEL WORD URL STATUS CODE STATUS TITLE LENGTH (CHARS) WIDTH META DESCRIPTION LENGTH (CHARS) WIDTH H1 H1-2 H2-1 H2-2 COUNT http://deepindiankitchen.com/ 301 Redirected ❌ 0 0 ❌ 0 0 0 https://deepindiankitchen.com/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 Always Made FromFind Scratch Us In The Frozen Aisle 299 https://deepindiankitchen.com/our-online-store-is-now-open/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 Our online store is now open! 1 227 https://deepindiankitchen.com/our-story/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 A Big Family WithThe Big FlavorLighted Way 278 https://deepindiankitchen.com/restaurants/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 Experience Our LiveSkip Kitchens the Line, Order Online 232 https://shop.deepindiankitchen.com/ 200 Deep Indian Kitchen | Shop ✅ 26 238 Enjoy our always made from scratch, restaurant-quality frozen Indian meals, breads, and✅ appetizers. We154 ship our frozen Indian969 meals directly to your door. Top Sellers (12 count) Not sure what to pick? 295 https://deepindiankitchen.com/blog/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 OUR BLOG Our online store is now open!133 https://deepindiankitchen.com/where-to-buy/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 View Delivery & PickupFind A Locations Grocery Store 79 https://deepindiankitchen.com/our-foundation/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 The Deepkiran FoundationEvery Purchase Helps Change213 a Life https://shop.deepindiankitchen.com/collections/top-sellers-collection 200 Deep Indian Kitchen | TOP SELLERS Collection ✅ 44 419 ❌ 0 0 TOP SELLERS 58 https://shop.deepindiankitchen.com/collections/one-of-everything 200 ONE OF EVERYTHING – Deep Indian Kitchen ✅ 39 407 ❌ 0 0 ONE OF EVERYTHING 55 https://shop.deepindiankitchen.com/collections/i-like-what-i-like/products/chicken-tandoori-with-spinach-12-count200 Canonicalised Deep Indian Kitchen | Chicken Tandoori with Spinach (12 count) ✅ 62 556 Roasted Chicken | Spinach | Spiced Yogurt Sauce | Turmeric Rice Our Chicken Tandoori✅ with Spinach and320 Turmeric Rice is2032 a healthy combinationChicken of Tandoori flavors. First with weSpinach marinate (12 count)juicy pieces of chicken in a spiced yogurt sauce, then roast them287 in our tandoor ovens. For our spinach sauce, we finely chop spinach and cook it wit https://shop.deepindiankitchen.com/collections/i-like-what-i-like/products/spinach-paneer-with-turmeric-rice-12-count200 Canonicalised Deep Indian Kitchen | Spinach Paneer with Turmeric Rice (12 count) ✅ 66 595 Spinach | Cheese | Savory Sauce | Turmeric Rice Our Spinach Paneer starts with finely✅ chopped fresh spinach320 (palak) that2041 we cook down withSpinach a flavorful Paneer blend with ofTurmeric garlic, fenugreek Rice (12 count) leaves, and a careful balance of spices. Then we add savory253 cubes of our homestyle paneer (cheese) and serve with our turmeric rice. We keep t https://deepindiankitchen.com/products/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 Find Us In The FrozenFollow Aisle Us 463 https://shop.deepindiankitchen.com/collections/i-like-what-i-like 200 I LIKE WHAT I LIKE – Deep Indian Kitchen ✅ 40 377 Collection description ✅ 22 135 I LIKE WHAT I LIKE 127 https://deepindiankitchen.com/covid-19-response/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 A message from our CEO on COVID-19.1 445 https://shop.deepindiankitchen.com/collections/i-like-what-i-like/products/chickpea-masala-10-count200 Canonicalised Deep Indian Kitchen | Chickpea Masala (10 count) ✅ 48 439 Chickpeas | Onions | Tomatoes | Peppers Good things come to those who wait, and her✅ Chickpea Masala320 is definitely one 2050of those instances.Chickpea We start Masala by soaking (10 count) raw chickpeas overnight to make sure they're soft and plump. Then we boil265 them along with freshly ground spices, tomatoes, and onions to create a delicious sauce. https://deepindiankitchen.com/products/frozen/meals/railway-chicken-curry-pouches/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 Railway Chicken CurryRailway Pouches Chicken Curry Pouches403 https://deepindiankitchen.com/products/frozen/meals/lamb-vindaloo/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 Lamb Vindaloo Lamb Vindaloo 385 https://shop.deepindiankitchen.com/collections/indian-night-collection 200 Deep Indian Kitchen | INDIAN NIGHT Collection ✅ 45 415 ❌ 0 0 INDIAN NIGHT 58 https://deepindiankitchen.com/products/frozen/meals/chicken-tikka-masala-pouches/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 Chicken Tikka MasalaChicken Pouches Tikka Masala Pouches408 https://deepindiankitchen.com/products/frozen/meals/chicken-tandoori-with-spinach/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 Chicken Tandoori Chickenwith Spinach Tandoori with Spinach432 https://deepindiankitchen.com/products/frozen/appetizers/chicken-tikka-samosas/ 200 Deep Indian Kitchen ✅ 19 175 Authentic Indian cuisine brought from our home to yours. ✅ 56 357 Chicken Tikka SamosasChicken Tikka Samosas 361 https://shop.deepindiankitchen.com/collections/chicken-mood 200 CHICKEN VIBES – Deep Indian Kitchen ✅ 35 348 ❌ 0 0 CHICKEN VIBES 58 https://shop.deepindiankitchen.com/collections/i-like-what-i-like/products/chicken-tikka-masala-with-cumin-rice-10-count200 Canonicalised Deep Indian Kitchen | Chicken Tikka Masala with Cumin Rice (10 count) ✅ 69 626 Roasted Chicken | Creamy Sauce | Cumin Basmati Rice When it comes to Chicken Tikka✅ Masala, it’s all about320 the sauce.
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