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Home , Antonio Tarver, Bernard Hopkins, Glen Johnson (boxer), Ike Quartey, Jeff Lacy, Jermain Taylor

SPORTS SPONSORSHIP OPPORTUNITY

BERNARD HOPKINS BATTLES Excerpt from HBO website dated May 5, 2007

Two of 's most notable fighters face off on Saturday July 21 at 9:00 PM ET/ 6:00 PM PT, live on HBO Pay-Per-View

When boxing historians look back at the current era of boxing, two names will stand out among the finest of this generation -- and Winky Wright. But for these fierce competitors, being one of the elite isn't enough. On Saturday, July 21st, at the Events Center in Las Vegas, , live on HBO Pay-Per-View, Hopkins and Wright will battle one another to claim supremacy.

1 "I'm back and my record speaks for itself," said Hopkins, the former undisputed champion whose Ring magazine light belt will be on the line in this 170-pound bout. "I was champion for over ten years, had 20 defenses and a win over a man they said was the best in the world, . Winky Wright is a good fighter, but I'm a great fighter, and I'll prove that once again on July 21st."

"I'm glad that Bernard stepped up to the plate to fight me when no one else wanted to take the challenge and I respect him for that," said Wright. "But that will all go out the window when we step into the ring on July 21st. I'm younger, faster, stronger and better than Hopkins and he knows it."

A true legend of the game and a future Hall of Famer, the native Bernard 'The Executioner' Hopkins (47-4-1, 32 KOs) ruled the middleweight division for over a decade and defended his title a record 20 times, defeating the likes of , Felix Trinidad, , and . In 2005, he would lose his title in controversial fashion to , and after another disputed loss in their rematch, many believed Hopkins' best days had passed. But in June of 2006, at the age of 41, the Philadelphia native moved up in weight for the first time in his career and was brilliant dominating the top 175-pound fighter in the world, Antonio Tarver, en route to a lopsided decision win. Hopkins announced his retirement immediately following his monumental accomplishment but shortly thereafter, decided he was still physically and mentally capable of fighting big fights against his elite peers. On July 21st, Hopkins will again look to show the world that age "ain't nothin' but a number" when he takes on Winky Wright.

The pride of St. Petersburg, Florida, 35-year old southpaw Winky Wright (51-3-1, 25 KOs) took the long road to boxing stardom. A standout amateur, Wright was forced to go overseas to get fights in the early part of his career, but it was in his opponents' backyards that he learned the finer points of the game and developed the mental toughness that led him to the world junior middleweight title in 2001. Wright would defend his title six times (including two wins over ) before moving up to the middleweight division and nearly shutting out Felix Trinidad in 2005 in one of the most masterful performances in years. Two fights later, Wright would fight to a controversial draw with Jermain Taylor in a fight most believed he won, but with a win over former world champion last December, Wright is back in the win column and ready for his showdown with 'The Executioner.' ______

2 Table of Contents

1). Profile & Contact Information ...... 4 2). Market Reach...... 5 3). Sponsorship Assets & Justification...... 9 4). Additional Items Available ...... 11 5). Event Short Term Packages...... 12 6). Multi-Event Long-Term Packages...... 14 7). Quick Look At Ronald “Winky” Wright ...... 16 8). Updates...... 17 9). Photos...... 17

Mandalay Bay-Las Vegas

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SPORTS SPONSORSHIP OPPORTUNITY 1). Profile & Contact Information

a). Event

Winky Wright vs. Bernard Hopkins Fight July 21st, 2007 Mandalay Bay Events Center, Las Vegas, Nevada

b). Event Summary

Winky Wright vs. Bernard Hopkins fight on July 21st, 2007, at the Mandalay Bay Events Center in Las Vegas, Nevada, which will be aired live on HBO Pay-Per-View.

The telecast will be distributed by HBO Pay-Per-View and will be available to more than 61 million pay-per-view homes. It will be also available in High Definition television for those viewers who can receive HD.

Wright (51-3-1, 25 KOs) is coming off a unanimous decision over Ike Quartey and a controversial draw with middleweight champion Jermain Taylor. Hopkins (47-4-1, 32 KOs), a longtime champion in the middleweight division, last fought against Antonio Tarver in June, winning a light heavyweight title in what was at the time Hopkins' retirement fight.

c). Organization

Round One Endorsements, Inc. 1088 Quigley Ct Teaneck, NJ 07666

Winky Wright, Boxer Damian Ramirez, CEO

4 d). Representative

MediaBuys, LLC Exclusive Sponsorship Representative

Chick Ciccarelli, CEO Telephone: (818) 755-5020 Fax: (818) 755-5021 Email: [email protected] 2). Market Reach

a). Event Audience Appeal:

National / International

b). Event Media Coverage:

There is major media coverage associated with this opportunity in both press attention and in viewership. HBO is known as Premium Cable and is available for an extra fee at the discretion of cable TV subscribers. HBO Pay-Per-View is known for distributing the most premiere professional sporting events in the world.

• HBO Pay-Per-View and will be available to more than 61 million pay- per-view homes

• Oscar De La Hoya-Floyd Mayweather Jr. boxing bout PPV attracted 2.15 million households (1.23 million cable and 925,000 satellite) who paid $54.95 for the biggest PPV payday in history: $118 million and change gross revenue. The previous record was 1.99 million buys for the Tyson-Holyfield fight. If you include the $19 million-plus live gate (another record) plus millions more in revenue from foreign TV sales, merchandising, sponsorships and closed circuit sales, the fight will gross in excess of $150 million.

• Further airing of the fight will be distributed on HBO, HBO2 and InDemand

• Tremendous press coverage will be expected before, during and after the event

c). Event Measurement:

All measurement data is provided by third party verification services. Audience is measured in ticket sales and Nielsen reports related to PPV activity. Broadcast promotional advertising can be measured by “run affidavits”. Event attendance is measured by ticket sales.

5 d). Boxing Fan Base:

Boxing fans are enthusiastic, devoted and often “fanatical” about the sport. Age and ethnicity demographics shift with each weight division and how a boxing match is delivered (such as live event, cable programming or pay-per-view). Talented boxers on the rise often have a cult-like following. Unlike years past where the heavyweight division led the charge in fan-base, now many of the middle and lower divisions are the hottest tickets with the most exciting and entertaining fighters. Winky Wright and Bernard Hopkins fall into that category.

The fans of boxing have traditionally represented a 35-64 year old white male at home watching a boxing match on a major broadcast network, but due to the influx of music industry celebrities into the boxing world and the MTV generation becoming adults who grew up watching cable television, boxing fans are beginning to become younger (18-34) and the age demographic has become more widespread (18-54). With the popularity of fighters like Oscar De La Hoya, women now have more interest in the sport than ever before. e). Target Demographics:

i). GENDER: 86% Male 14% Female

ii). *RACE: 82.5% White 12.5% Hispanic 4% Black 1% Other

iii). AGE: 29% A18-34 48% A35-49 23% A50+

iv). EDUCATION: 34% HS Graduates 11% College Graduates 6.5% Post-Grad Degree holders 48.5% Other

v). MARITAL STATUS: 26% Single 53% Married 03% Separated 11% Divorced 07% Widowed

6 vi). EMPLOYMENT STATUS: 55% Full Time Employees 12% Part Time Employees 06% Not Employed 14% Retired 13% Other (Students, Homemakers, Disabled)

vii). HOUSEHOLD INCOME LEVELS: 6% HH Income less than $25,000 15% HH Income $25,000 - $49,999 43% HH Income $50,000 - $59,999 22% HH Income $60,000 - $74,999 8% HH Income $75,000 - $99,999 4% HH Income $100,000 - $149,999 2% HH Income $150,000 or more

*Boxers have been identified with their ethnicity more than any other athletes in any other sport.

Boxing has basically been a mirror of our cultural development, a social staircase into our society. Throughout the years, each of America's ethnic groups has had its share of fistic heroes to rally around. For the Irish, it was John L. Sullivan, "Gentleman" Jim Corbett and . Jewish fighters making their way to prominence included and . The Italians had Rocky Graziano, and Marciano, among others.

Black stars, many from equally underprivileged backgrounds, dominated the 1960s and '70s, contributing - in the form of , , and others a new wave of cultural icons. The stars of today are Floyd Mayweather Jr. and Winky Wright.

Then came the emergence of Latin greats Roberto Duran, Salvador Sanchez and Julio Cesar Chavez, culminating with crossover superstar Oscar De La Hoya. Hispanic fighters and their fans are considered the sport's lifeblood. f). Lifestyle Profile of Comparative Network:

Category Men 18-49 Consumer Cable Index Automotive DM: Luxury Car 54.2 197 Car Value $30,000+ 50.1 182 DM: Mini-Van 49.9 182 SUV 47.9 174

Household Recent Home Improvements 45.6 166 Bought Big Ticket Items/Past Year 45.3 165

Business Domestic Busi. Travel Paid for by Company 50.5 184 Computers or Related Peripherals 49.0 178 Office Furnishings or Office Supplies 46.9 171

Electronics Shopped Electronics Store/Past Year 44.8 163 Bought Audio Equipment/Past Year 44.0 160

Purch Power Own Stock in Your Company 53.2 194 Personally Own Securities, $50,000K+ 52.5 191

7 Avg. $450+ Monthly on Credit Card Exp 46.1 168

Internet Connected Via Cable or DSL at Home 52.7 192 Used Internet Travel Site 51.1 186 Made Personal or Business Travel Plans 49.1 179 Made Purch for Personal or Business Use 47.7 174

Travel Used Rental Vehicle in Last Trip 46.7 170 Spent 5+ Nights Away on Domestic Travel 46.6 170

Base Adults 18+ 27.5 100 *Viewed ESPN Network M18-49 viewing indexed to Adult 18+ viewing Source: MRI,Spring 2005

g). HBO Viewer (HBO Viewer: Scarborough USA)

Source: Scarborough Media Research, Scarborough USA Plus, Aug 05 –Sept 06. Adults 18+ Cable Networks Watched pst 7 days: HBO. Data extrapolated through Strata Cable Qualitative.

8 h). MoJo Network (Winky Promotions Roster Fights):

MOJO is the new 100% hi-def channel tailored to fit viewer interests from exceptional food to extreme locales, from high tech toys to high stakes antics, from Wall Street to easy street and the best of sports, music, movies and more. MOJO, presented in the highest quality 1080i picture and 5.1 surround sound, is available as part of the high-definition offerings from cable operators such as Time Warner, , , , , and Patriot. MOJO is owned by Networks, whose shareholders are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. MOJO is a 24-hour linear cable network, and is not pay-per-view. It is available to cable subscribers with HD service in several cable systems across the USA, usually at no additional charge other than the cost of the HD cable tuner.

• Since launching the MOJO Programming Blocks in June 2006, response from viewers has been extremely positive. MOJO on INHD resonates strongly with Men 18 - 34.

• 38% of MOJO viewers have $100K+ HHI

• 89% of MOJO viewers are male Source: MOJO Awareness and Attitudes Study, August, 2006

i). High Definition HouseHolds:

• HD HHs are upscale and educated: average HHI is $89,500 (42% higher than the average USTVHH) and more than half of HD owners have 4+ years of college (+42% more likely than they average adult) Source: LRG: 2006

• HD is the first-choice viewing destination. HD changes the way TV is viewed - redirects the viewer from the 250+ channel universe to the exclusive HD channel lineup (15 on average) Source: Magid 2005

• 64% of HDTV owners watch more TV programs in HD than they watch TV programs that are not in HD. Source: LRG, 2006

• In 2006, 26% of HD HHs had more than one HD set, up from 11% in 2005 Source: LRG, 2006

• Currently, over two-thirds of all Network Prime Time shows are available in HD. Source: Titan TV

3). Sponsorship Assets & Justification (* = Winky Wright specific)

a). Non-media Entitlements or Assets

• Official Presenting/Event Title • Official Sponsor/Athlete* Title • Official Event Logo Usage

9 • Official Winky Wright Logo Usage* • Industry Exclusivity • Arena signage (12,000-seat Events Center) • Locker room signage (Pre and post fight exposure) • Official event related apparel worn by athlete* • Official event related apparel worn by corner-men* • Official event related equipment - corner towel* • Official event related equipment - water bottle* • Official event related equipment - ring mat branding • Official event related equipment - turnbuckle branding • Official event related round card branding • Post fight party with Winky Wright (celebrities)* • 2 Ring-side (within 10 rows) tickets per sponsor • Hotel accommodations • Hospitality accommodations • Product placement - sampling • Ticket branding • Press release distribution • Photo opportunities* • Ring tone & wallpaper downloads* • Long-term tie-ins for future events with Winky Promotions’ stable of boxing talent* b). Media Entitlements

• HBO Pay-Per-View available to 61 million+ pay-per-view homes. • HBO, HBO2 & InDemand additional airings

• Press conference participation • Boxer endorsed pre or post event broadcast product spots * • Audience exposure to pre-event marketing promotions • Radio Interviews, Website Chats * • MySpace Promotions * • Winky Promotions Website *

• National & Regional Print & Broadcast Advertising promoting Winky Promotions Roster Fights (Multiple Fight Packages). This includes various Comcast networks and MSG *

• Broadcasting on Eurosport, (108 million households, 54 countries and 20 languages) Winky Promotions Roster Fights (Multiple Fight Packages) *

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• Mojo HD Network Winky Promotions Roster Fights (Multiple Fight Packages) *

• Documentary about Winky Wright's life as a boxer *

c). Event Current Sponsors (for this fight only)

Rockstar Energy Drink, Tecate Beer and Southwest Airlines have already signed agreements for this fight and a Title Sponsor has been selected.

Title Sponsorships for upcoming fights are available and multi-year contracts can be accommodated.

d). Event Category of Sponsor Already Contracted (for this fight only)

Energy Drink, Beer, Airlines

e). Trade or In-Kind as Payments

Yes, the promoters will consider a limited amount of in-kind or corporate stock (in addition to cash contributions) for some sponsorship levels.

4). Additional Items Available

a). Documentary*

Starline Pictures is filming a documentary as an opportunity to experience a day in the life of Winky Wright as he trains and prepares for his fight against Bernhard Hopkins. Producer Jon Doscher will appear on the following television and radio outlets to promote the film including:

• The Montel Williams Show • ESPN’s Cold Pizza • MSG Network • Sirius Satellite Radio tour • Hot 97

In addition, Starline Pictures will promoting the documentary through PR firm Dan Klores Communications for exposure on various radio and television shows throughout the country.

The production company is planning distribution via:

• A Limited Theatrical Release in minimum of six cities • DVD sales and Rentals through Starline Pictures • Domestic TV Sales including premium Cable Channels (HBO, Starz/Encore, BET, A&E, History Channel, ESPN, ESPN2,

11 ESPNClassic, The Biography Channel, Fox Sports World, Showtime, etc.) • Online Digital Distribution (Click Star, Indie Orbit, Von Go etc.)

Additionally, Starline Pictures has an open relationship with Mill Creek Entertainment who will be heading discussions with retail outlets such as Target, Wal-Mart, Virgin Megastore, Amazon.com, Overstock.com, Buy.com, and Circuit City for retail distribution. b). Roster of Additional Fighters from Winky Promotions and Round One Endorsements, Inc.

Ronald “Winky” Wright (Middleweight) Felix “Tito” Trinidad (Middleweight) Marcus Johnson (Light Heavyweight) Laila Ali (WBC Women’s Light Heavyweight Champion) Jose Rodriguez (Jr. Middleweight) () (Olympian) (.) Darrell Madison (Heavyweight) Juan Domingez () Deferson Legrand (Middleweight)

c). Upcoming Event Dates for Winky Promotions Talent Roster

TBA

5). Event Short Term Packages

Short-term sponsorship packages (for this fight only) may be purchased and levels are subject to availability. Rates are based on branding menu items selected and additional sponsor needs. (Please note: Industry category exclusivity may warrant an increased rate).

WINKY WRIGHT BOXING SPONSORSHIPS - SINGLE EVENT

Single Single Single Single Package Package Package Package Supporter Presenting Gold Silver Bronze

$350,000 $225,000 $175,000 $125,000 $10,000

Represented By: MediaBuys, LLC Contact: Chick Ciccarelli 818-755-5020

Number of Sponsorships 1 4 8 10 Official Capacity Corporate Naming in Event Title Official Product/Service Status Yes Yes Yes Yes Use of Event Logo Yes Yes

12 Use of Organization Logo Yes Yes Yes Yes Yes Full Promotional Rights Yes Yes Industry Category Exclusivity Yes Right of First Refusal on Future Events Yes

Business Related Benefits VIP Event Tickets 4 Ringside* 2 Ringside* 2 Arena 2 Arena Discounted Admissions Yes Yes Yes Yes Yes Hospitality and Client Entertainment Opportunities Yes Use of Venue for Sponsor Functions Yes Use of Venue Volunteers for Activation Yes Athlete / Performer Appearances Yes Yes On-Site Sales Rights Yes On-Site Sampling Yes Yes Yes On-Site Promotions Yes Ability to Showcase Product Yes Yes Yes Yes Specific Benefits for Employees Yes Yes Yes Yes Hotel Accommodations Yes Yes Post Party Admission 20 Guests 10 Guests 6 Guests 4 Guests 2 Guests Photo Opportunities Yes Yes Yes Yes Access to Mailing/Attendee/Member Lists Yes Yes Speaking opportunity Yes

Brand Related Benefits Photography/Footage Rights Yes On-Site Kiosk/Display Rights On-Site Signage Venue Signage Yes Yes Ring mat branding Center Corner Turnbuckle branding Yes Yes Round Card Branding Yes Yes Yes Yes Corner Towel Branding Yes Yes Yes Water Bottle Branding Yes Yes Yes Ticket Branding Yes Yes Locker room signage (pre and post) Yes Yes Yes Post fight party signage Yes Yes Apparel Branding Apparel worn by athlete Yes Yes Apparel worn by corner-men Yes Yes Yes Collateral Material Inclusion Yes Yes Yes ID and Feature in Event Media Buy Television Ads Yes Radio Ads Yes Magazine Ads Yes Out-Of-Home Yes Newspaper Ads Yes Yes Yes Yes Internet Ads Yes Yes Yes Yes Presence on Event Website

Additional Exposure Benefits International Television Broadcast Yes Yes National Television Broadcast Yes Yes Local Television Broadcast

13 Radio Broadcast Yes Yes Webcast (live stream or on- demand) PA Announcements Yes Yes Internet Promotions Yes Yes Press Announcements and Press Kits Yes Yes Ring Tone & Wallpaper Downloads Yes Yes Yes Access to mailing/attendee/member lists Yes Jumbotron/large screen Yes Plasma or LED screens Yes Yes

Event Analysis Pre-Event Surveying On-Site Surveying Yes Yes Yes Yes Exit Surveying Yes Yes Yes Yes Media Awareness Yes Full Pre-Event Measurement Full Post-Event Measurement Yes Yes Yes Yes *Ringside seats mean first 10 rows from ring.

6). Multi-Event Long-Term Packages

Long-term packages that allow sponsor a better return on investment by leveraging sponsorship(s) over a multiple-fight, multiple-talent deal are available and levels are subject to availability. Rates are based on branding menu items selected, term length and additional sponsor needs. Additional items such as Retail Activation programs, promotion with other sponsors and national ad campaigns (television, radio, print, out-of-home and interactive) may also be included in these packages. (Please note: Industry category exclusivity may warrant an increased rate).

WINKY WRIGHT BOXING SPONSORSHIPS – MULTIPLE FIGHT PACKAGES

Multi Multi Multi Multi Number Of Fights Package Package Package Package Included in Pkg Presenting Gold Silver Bronze

2 Fights $500,000 $300,000 $200,000 $100,000 (Winky Only) 4 Fights Represented By: $400,000 $250,000 $175,000 $75,000 (3 WP Roster MediaBuys, LLC 1 Winky fight) 6 Fights Contact: $600,000 $350,000 $275,000 $125,000 (5 WP Roster Chick Ciccarelli 818-755-5020 1 Winky fight) 8 Fights $800,000 $450,000 $375,000 $225,000 (7 WP Roster 1 Winky fight)

Number of Sponsorships 1 4 8 10 Official Capacity Corporate Naming in Event Title Yes Official Product/Service Status Yes

14 Use of Event Logo Yes Use of Organization Logo Yes Full Promotional Rights Yes Industry Category Exclusivity Yes Right of First Refusal on Future Yes Events

Business Related Benefits VIP Event Tickets

4 Ring Per 2 Ring Per 2 Arena Per 2 Arena Discounted Admissions Event Event Event Per Event Hospitality and Client Yes Entertainment Opportunities Use of Venue for Sponsor Yes Functions Use of Venue Volunteers for Yes Activation Athlete / Performer Appearances Yes Yes On-Site Sales Rights Yes On-Site Sampling Yes Yes Yes On-Site Promotions Yes Ability to Showcase Product Yes Yes Yes Yes Specific Benefits for Employees Yes Yes Yes Yes Hotel Accommodations Yes Yes 20 Guests 10 Guests 6 Guests 4 Guests Post Party Admission Per Per Per Per Photo Opportunities Yes Yes Yes Yes

Mailing/Attendee/Member Lists Yes Yes

Speaking opportunity Yes

Brand Related Benefits Photography/Footage Rights Yes On-Site Kiosk/Display Rights On-Site Signage Venue Signage Yes Yes Ring mat branding Center Corner Turnbuckle branding Yes Yes Round Card Branding Yes Yes Yes Yes Corner Towel Branding Yes Yes Yes Water Bottle Branding Yes Yes Yes Ticket Branding Yes Yes Locker room signage Yes Yes Yes (pre and post) Post fight party signage Yes Yes Apparel Branding Apparel worn by athlete Yes Yes Apparel worn by corner-men Yes Yes Yes Collateral Material Inclusion Yes Yes Yes Feature in Event Media Buy Television Ads Yes

15 Radio Ads Yes Magazine Ads Yes Out-Of-Home Yes Newspaper Ads Yes Yes Internet Ads Yes Yes Yes Yes Presence on Event Website Yes

Additional Exposure Benefits Intl Television Broadcast Yes Yes National Television Broadcast Yes Yes Local Television Broadcast Yes Yes Radio Broadcast Yes Yes Webcast

(live stream or on-demand) PA Announcements Yes Yes Internet Promotions Yes Yes Press & Press Kits Yes Yes Ring Tone & Wallpaper Yes Yes Yes Downloads Jumbotron/large screen Yes Plasma or LED screens Yes Yes

Event Analysis Pre-Event Surveying On-Site Surveying Yes Yes Yes Yes Exit Surveying Yes Yes Yes Yes Media Awareness Yes Full Pre-Event Measurement Full Post-Event Measurement Yes Yes Yes Yes *Ringside seats mean first 10 rows from ring.

7). Quick Look At Ronald “Winky” Wright

Boxing Record: 51 Wins - 3 Losses - 1 Draw (25 KO's) Championships: Former Undisputed Junior Middleweight Champion IBF Title (2001, 2002, 2003, 2004) WBA Light Middleweight Title (2004) WBC Light Middleweight Title (2004) WBO Light Middleweight Title (1996, 1997, 1998) NABF Light Middleweight Title (1995, 1996, 2000) USBA Light Middleweight Title (2000) Born: November 26, 1971 Birthplace: Washington, D.C. Age: 35 years old : Middleweight Height: 5' 10-1/2" Reach: 72" Hometown: St. Petersburg, Florida

16 Strengths: Southpaw with excellent skills, speed and movement. Known for great defense Punches in accurate combinations Experienced against top opposition.

Pro highlights: First undisputed 154-Pound World Champion in 29 Years Family: Two children

Interests: When not in training, plays golf (shoots in the 90's, but has dipped to high 80's), bowls (180 average), and plays basketball in all the charity tournaments in Florida

8). Updates

• (June 26, 2007) HOTBOXINGNEWS.com LAS VEGAS: Ticket sales are surging, with eager fight fans crowding the box office lines for this summer's match-up between two of boxing's most venerable pugilists, Bernard "The Executioner" Hopkins and Winky Wright, in "Coming to Fight" for Hopkins' Ring Magazine Light Heavyweight title, July 21st at the Mandalay Bay Resort & Casino in Las Vegas, Nevada. For Hopkins-Wright "Coming to Fight" over 6,000 tickets have already been sold. With a little less than a month to go, box office sales are already 35% more than what was registered for Hopkins vs Taylor II in July 2005, and 30% more than Hopkins vs Tarver in June 2006. ______

• (June 25, 2007) EASTSIDEBOXING.com: THE first half of 2007 is almost over and its time to update our pound-for-pound ranking based on what the top boxers have accomplished during this period, if any. Here is the Last Round’s pound-for-pound list as of June 2007:

1) Floyd Mayweather Jr 2) 3) Winky Wright 9). Photos

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