Sports Sponsorship Opportunity
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SPORTS SPONSORSHIP OPPORTUNITY BERNARD HOPKINS BATTLES WINKY WRIGHT Excerpt from HBO website dated May 5, 2007 Two of boxing's most notable fighters face off on Saturday July 21 at 9:00 PM ET/ 6:00 PM PT, live on HBO Pay-Per-View When boxing historians look back at the current era of boxing, two names will stand out among the finest of this generation -- Bernard Hopkins and Winky Wright. But for these fierce competitors, being one of the elite isn't enough. On Saturday, July 21st, at the Mandalay Bay Events Center in Las Vegas, Nevada, live on HBO Pay-Per-View, Hopkins and Wright will battle one another to claim supremacy. 1 "I'm back and my record speaks for itself," said Hopkins, the former undisputed middleweight champion whose Ring magazine light heavyweight belt will be on the line in this 170-pound bout. "I was champion for over ten years, had 20 defenses and a win over a man they said was the best light heavyweight in the world, Antonio Tarver. Winky Wright is a good fighter, but I'm a great fighter, and I'll prove that once again on July 21st." "I'm glad that Bernard stepped up to the plate to fight me when no one else wanted to take the challenge and I respect him for that," said Wright. "But that will all go out the window when we step into the ring on July 21st. I'm younger, faster, stronger and better than Hopkins and he knows it." A true legend of the game and a future Hall of Famer, the Philadelphia native Bernard 'The Executioner' Hopkins (47-4-1, 32 KOs) ruled the middleweight division for over a decade and defended his title a record 20 times, defeating the likes of Oscar De La Hoya, Felix Trinidad, William Joppy, and Glen Johnson. In 2005, he would lose his title in controversial fashion to Jermain Taylor, and after another disputed loss in their rematch, many believed Hopkins' best days had passed. But in June of 2006, at the age of 41, the Philadelphia native moved up in weight for the first time in his career and was brilliant dominating the top 175-pound fighter in the world, Antonio Tarver, en route to a lopsided decision win. Hopkins announced his retirement immediately following his monumental accomplishment but shortly thereafter, decided he was still physically and mentally capable of fighting big fights against his elite peers. On July 21st, Hopkins will again look to show the world that age "ain't nothin' but a number" when he takes on Winky Wright. The pride of St. Petersburg, Florida, 35-year old southpaw Winky Wright (51-3-1, 25 KOs) took the long road to boxing stardom. A standout amateur, Wright was forced to go overseas to get fights in the early part of his career, but it was in his opponents' backyards that he learned the finer points of the game and developed the mental toughness that led him to the world junior middleweight title in 2001. Wright would defend his title six times (including two wins over Shane Mosley) before moving up to the middleweight division and nearly shutting out Felix Trinidad in 2005 in one of the most masterful performances in years. Two fights later, Wright would fight to a controversial draw with Jermain Taylor in a fight most believed he won, but with a win over former world champion Ike Quartey last December, Wright is back in the win column and ready for his showdown with 'The Executioner.' ________________________________________________________________ 2 Table of Contents 1). Profile & Contact Information ...................................................................... 4 2). Market Reach................................................................................................. 5 3). Sponsorship Assets & Justification............................................................ 9 4). Additional Items Available ......................................................................... 11 5). Event Short Term Packages....................................................................... 12 6). Multi-Event Long-Term Packages.............................................................. 14 7). Quick Look At Ronald “Winky” Wright ..................................................... 16 8). Updates........................................................................................................ 17 9). Photos.......................................................................................................... 17 Mandalay Bay-Las Vegas 3 SPORTS SPONSORSHIP OPPORTUNITY 1). Profile & Contact Information a). Event Winky Wright vs. Bernard Hopkins Fight July 21st, 2007 Mandalay Bay Events Center, Las Vegas, Nevada b). Event Summary Winky Wright vs. Bernard Hopkins fight on July 21st, 2007, at the Mandalay Bay Events Center in Las Vegas, Nevada, which will be aired live on HBO Pay-Per-View. The telecast will be distributed by HBO Pay-Per-View and will be available to more than 61 million pay-per-view homes. It will be also available in High Definition television for those viewers who can receive HD. Wright (51-3-1, 25 KOs) is coming off a unanimous decision over Ike Quartey and a controversial draw with middleweight champion Jermain Taylor. Hopkins (47-4-1, 32 KOs), a longtime champion in the middleweight division, last fought against Antonio Tarver in June, winning a light heavyweight title in what was at the time Hopkins' retirement fight. c). Organization Round One Endorsements, Inc. 1088 Quigley Ct Teaneck, NJ 07666 Winky Wright, Boxer Damian Ramirez, CEO 4 d). Representative MediaBuys, LLC Exclusive Sponsorship Representative Chick Ciccarelli, CEO Telephone: (818) 755-5020 Fax: (818) 755-5021 Email: [email protected] 2). Market Reach a). Event Audience Appeal: National / International b). Event Media Coverage: There is major media coverage associated with this opportunity in both press attention and in viewership. HBO is known as Premium Cable and is available for an extra fee at the discretion of cable TV subscribers. HBO Pay-Per-View is known for distributing the most premiere professional sporting events in the world. • HBO Pay-Per-View and will be available to more than 61 million pay- per-view homes • Oscar De La Hoya-Floyd Mayweather Jr. boxing bout PPV attracted 2.15 million households (1.23 million cable and 925,000 satellite) who paid $54.95 for the biggest PPV payday in history: $118 million and change gross revenue. The previous record was 1.99 million buys for the Tyson-Holyfield fight. If you include the $19 million-plus live gate (another record) plus millions more in revenue from foreign TV sales, merchandising, sponsorships and closed circuit sales, the fight will gross in excess of $150 million. • Further airing of the fight will be distributed on HBO, HBO2 and InDemand • Tremendous press coverage will be expected before, during and after the event c). Event Measurement: All measurement data is provided by third party verification services. Audience is measured in ticket sales and Nielsen reports related to PPV activity. Broadcast promotional advertising can be measured by “run affidavits”. Event attendance is measured by ticket sales. 5 d). Boxing Fan Base: Boxing fans are enthusiastic, devoted and often “fanatical” about the sport. Age and ethnicity demographics shift with each weight division and how a boxing match is delivered (such as live event, cable programming or pay-per-view). Talented boxers on the rise often have a cult-like following. Unlike years past where the heavyweight division led the charge in fan-base, now many of the middle and lower divisions are the hottest tickets with the most exciting and entertaining fighters. Winky Wright and Bernard Hopkins fall into that category. The fans of boxing have traditionally represented a 35-64 year old white male at home watching a boxing match on a major broadcast network, but due to the influx of music industry celebrities into the boxing world and the MTV generation becoming adults who grew up watching cable television, boxing fans are beginning to become younger (18-34) and the age demographic has become more widespread (18-54). With the popularity of fighters like Oscar De La Hoya, women now have more interest in the sport than ever before. e). Target Demographics: i). GENDER: 86% Male 14% Female ii). *RACE: 82.5% White 12.5% Hispanic 4% Black 1% Other iii). AGE: 29% A18-34 48% A35-49 23% A50+ iv). EDUCATION: 34% HS Graduates 11% College Graduates 6.5% Post-Grad Degree holders 48.5% Other v). MARITAL STATUS: 26% Single 53% Married 03% Separated 11% Divorced 07% Widowed 6 vi). EMPLOYMENT STATUS: 55% Full Time Employees 12% Part Time Employees 06% Not Employed 14% Retired 13% Other (Students, Homemakers, Disabled) vii). HOUSEHOLD INCOME LEVELS: 6% HH Income less than $25,000 15% HH Income $25,000 - $49,999 43% HH Income $50,000 - $59,999 22% HH Income $60,000 - $74,999 8% HH Income $75,000 - $99,999 4% HH Income $100,000 - $149,999 2% HH Income $150,000 or more *Boxers have been identified with their ethnicity more than any other athletes in any other sport. Boxing has basically been a mirror of our cultural development, a social staircase into our society. Throughout the years, each of America's ethnic groups has had its share of fistic heroes to rally around. For the Irish, it was John L. Sullivan, "Gentleman" Jim Corbett and Jack Dempsey. Jewish fighters making their way to prominence included Benny Leonard and Barney Ross. The Italians had Rocky Graziano, Carmen Basilio and Marciano, among others. Black stars, many from equally underprivileged backgrounds, dominated the 1960s and '70s, contributing - in the form of Muhammad Ali, Joe Frazier, George Foreman and others a new wave of cultural icons. The stars of today are Floyd Mayweather Jr. and Winky Wright. Then came the emergence of Latin greats Roberto Duran, Salvador Sanchez and Julio Cesar Chavez, culminating with crossover superstar Oscar De La Hoya. Hispanic fighters and their fans are considered the sport's lifeblood. f). Lifestyle Profile of Comparative Network: Category Men 18-49 Consumer Cable Index Automotive DM: Luxury Car 54.2 197 Car Value $30,000+ 50.1 182 DM: Mini-Van 49.9 182 SUV 47.9 174 Household Recent Home Improvements 45.6 166 Bought Big Ticket Items/Past Year 45.3 165 Business Domestic Busi.