January to April 2012

1 1 1 Monthly Performance Pack

Ian Walker, Publicist, BBC iPlayer BBC Communications 0770 388 6273 | [email protected] 2 2 2 Summary headlines – January-April 2012

• BBC iPlayer has seen a very strong and stable performance throughout the beginning of 2012. Total requests between January and April have averaged around 190 million per month - with over 140 million for TV and around 46 million for Radio programmes - up +24% on the same period last year

• Mobile and tablet devices delivered a significant increase in requests – up +94% on April 2011 – with 15% of total programme requests coming from mobiles and tablets in April 2012.

• Apple announced the BBC iPlayer app for iPads is the top free app of all time in the UK.

• Internet connected devices such as Smart TVs, games consoles and blu-ray players continue to grow and delivered 11% of all requests in April 2012 – up +57% on April 2011.

• The Voice and The Apprentice have delivered the highest request numbers for TV programmes across recent months. Other popular programmes include BBC Three’s Russell Howard’s Good News, Britain Unzipped and BBC Four’s The Bridge.

• BBC Radio 1 continued to perform well as did BBC Radio 4’s The Now Show. Demand for football coverage from the Premier League and FA Cup also remained popular on BBC Radio 5 Live.

Consistent with previous months:

• The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. 3 3 3 Index

Page Content 4-7 Monthly BBC iPlayer requests by media type and device type 8 Notes about the data in this report 9 Monthly total requests 10 Average daily requests per month 11 Average daily users per month 12 Weekly requests – latest 6 months 13 Weekly users – latest 6 months 14-17 Top TV programmes, January to April 2012 18-21 Top radio programmes, January to April 2012 22 TV and radio requests - live vs catch-up 23 Use of BBC iPlayer for TV by time of day 24 Use of BBC iPlayer for radio by time of day 26 Profile of BBC iPlayer users 27 Glossary 4 4 Total monthly BBC iPlayer requests across all platforms 4 Includes Virgin Media Cable

BBC iPlayer has been averaging around 190 million requests for TV & radio programmes in recent months; April 2012 saw a slight dip compared with March, to 185m, affected by Easter holidays and the shorter month.

Virgin Media Cable BBC iPlayer TV requests

Online BBC iPlayer TV requests

Online BBC iPlayer radio requests

192

191

190

187

185 185

178

24 21

162 22

160

159

157

155

153 25

153

148

145

141 141

139

130 24

24 23

123

120 24

119

118 23

117 23

116

114 114 114 24

107 20

17 21

120

19 123

21 20 122

120 118

115

87 87

109

76 76 18

97 91

96 90

101 93

17 16

16 90

16 84

67 73

14 68 66

Millions of requests of Millions

45 45

37 39

46 46 46

44 44 45

38 40

37 37

35 36

33 33

32 33 31 32 32 32

30 30 31

29 28 28 28

27 26 26 27

25 25 26 25

Jul Jul Jul

Apr Jun Oct Apr Jun Oct Apr Jun Oct Apr

Feb Mar Dec Feb Mar Dec Feb Mar Dec Feb Mar

Aug Nov Aug Sep Nov Aug Sep Nov

May May May

Sept

Jan 09 Jan 10 Jan 11 Jan 12 Jan

Please refer to slide 6 for guide notes. 5 5 Requests for programmes by device type 5 Includes Virgin Media Cable

Over recent months, BBC iPlayer has seen particularly significant growth in requests from tablets and internet- connected TVs. Requests from computers now make up less than 60% of total requests.

Number of requests (millions) % of requests

4% 4% 4% 4% 4% 5% 4% 4% 5% 5% 191 192 190 185 187 185 Unknown 178 16% 16% 16% 14% 13% 12% 12% 12% 11% 12% 8 8 9 15% 15% 15% 8 9 9 7 3% 4% 4% 4% 159 157 24 23 21 2% 2% 3% 4% 5% 153 155 153 24 23 22 Virgin Cable 6% 6% 5% 5% 4% 5% 6% 6% 6% 5% 5% 5% 6% 141 25 8 8 8 6 6 5 7 9 9 25 5 8 9 9 10 IPTV devices 25 24 24 23 9 11 23 9 9 4 10 9 8 Games consoles 9 59% 59% 65% 62% 62% 57% 113 Computers 67% 68% 66% 65% 65% 65% 65% 116 118 112 106 116 120 108 104 100 99 Tablets 95 99 Mobile devices 6% 6% 12 12 5% 7% 10 11 13 2% 2% 2% 3% 3% 4% 6% 6 7 2% 3% 3 3 3 4 4 5 20 17 TOTAL 10% 9%

8 8 8 9 9 8 10 12 13 12 15 5% 5% 5% 6% 6% 6% 6% 6% 7% 6% 8%

Jul

Jun Apr

Oct

Feb Mar

Sep Dec

Aug Nov

May

Apr 11 Jan 12

Notes: IPTV devices include internet-connected set-top-boxes, DVD players and integrated TV sets, including BT Vision and Virgin Tivo; unknown devices are requests from unidentifiable devices – most of which are due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. Virgin cable is the legacy system only. The increase in mobile requests between January 2012 and February 2012 was due to a measurement problem fix. 6 6 Requests for programmes across BBC iPlayer by device type –6 TV only and including Virgin Media Cable

BBC iPlayer has seen 140 million requests for TV-only content per month, or more, throughout 2012. Like cross-media stats, the most significant growth has been in mobile devices, tablets and internet-connected TVs.

Number of requests (millions) % of requests

145 146 143 141 139 140 Unknown 17% 16% 16% 16% 15% 16% 134 21% 20% 21% 20% 21% 21% 19%

122 24 23 5% 6% 120 23 21 22 3% 4% 5% 5% 6% 117 115 24 Virgin cable 3% 3% 113 25 7% 6% 6% 6% 6% 6% 7% 108 8 8 8% 8% 8% 7% 7% 8% 7 8 9 5 9 25 25 4 9 9 10 IPTV 24 8 11 24 23 9 23 1 2 9 3 9 3 4 Games consoles 1 9 9 8 8 55% 55% 62% 59% 58% 52% 80 Computers 63% 62% 59% 61% 84 85 78 74 62% 60% 60% 82 86 77 74 Tablets 67 70 68 67 Mobile devices 11 7% 8% 8% 11 12 2% 3% 6% 7% 9 10 3% 3% 3% 4% 4% 4% 6 6 10% 2 3 3 3 4 4 15 13 13 TOTAL 6% 6% 6% 6% 6% 6% 7% 7% 6% 9% 9%

6 7 7 7 7 7 8 9 10 9 5%

Jul

Jun Apr

Oct

Feb Mar

Sep Dec

Jun Apr

Aug Nov

Oct

May

Feb Mar

Sep Dec

Aug Nov

May

Apr 11 Jan 12

Notes: IPTV devices include internet-connected set-top-boxes, DVD players and integrated TV sets, including BT Vision and Virgin Tivo; unknown devices are requests from unidentifiable devices – most of which are due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. Virgin cable is the legacy system only. The increase in mobile requests between January 2012 and February 2012 was due to a measurement problem fix. 7 7 Requests for programmes across BBC iPlayer by device type –7 radio only and including Virgin Media Cable

BBC iPlayer has been receiving over 40 million requests for radio content since Autumn 2011, growing on all devices. Unfortunately many requests are now from internet services such as the TuneIn app, which currently does not report on device type (we are working to rectify this).

Number of requests (millions) % of requests

48 46 46 46 44 44 45 8% 8% 10% 12% 12% 12% Unknown 13% 13% 15% 17% 17% 18% 40 9 20% 40 8 8 6 9 37 36 37 6 7 IPTV 33 5 5 3 4 4 3 Games consoles

Computers 85% 84% 82% 79% 79% 76% 71% 71% 34 80% 77% 73% 71% 35 34 33 72% 34 31 32 31 32 31 Tablets 28 30 29 Mobile devices

2% 2% 1 1 TOTAL 1% 1% 2% 2% 1 1 1% 1% 1% 10% 2% 1 1 4 4 1 5% 5% 5% 5% 4% 5% 5% 6% 7% 7% 9% 5%

2 2 2 2 2 2 2 3 3 3 2

Jul

Jun Apr

Jul

Oct

Feb Mar

Sep Dec

Aug Nov

May

Jun Apr

Oct

Feb Mar

Sep Dec

Aug Nov

May

Apr 11 Jan 12

We are investigating the drop in radio requests from mobiles in April – this may be due to a measurement problem

Notes: IPTV devices include internet-connected set-top-boxes, DVD players and integrated TV sets, including BT Vision and Virgin Tivo; unknown devices are requests from unidentifiable devices – most of which are due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. Virgin cable is the legacy system only. The drop in radio requests from mobiles in April is due to a temporary measurement problem with live stream requests 8 8 8 Notes for figures in this report

• Virgin Media cable data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computers / mobile devices / games consoles, IPTVs, etc. These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • Across 24 October to 27 November 2011, BBC iPlayer stats measurement was inadvertently affected during work undertaken to improve the BBC iPlayer PC service performance. Daily, weekly and monthly totals and averages have been corrected here. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology. • Please quote the source of these figures as “BBC iStats”. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. • All data is for the UK only and excludes listening outside the UK. • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself. • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station. 9 9 Monthly BBC iPlayer online requests

Excluding the Virgin Media cable service, BBC iPlayer has been delivering over 160 million requests per month since late in 2011 – around 120 million TV requests and 45 million radio requests.

Radio Requests

169

168

167

164 163

TV Requests 160

153

136 46

134 48

133

132

131

130 130

125

121

118

115

110

38 37

104 36

101 40

101 100 32 40

79 30

32 28

71 71 29

123

122

26 26 120 120

118

47 25

115

109

24 25 101 97

18 90 90

84 85

16 77

68 69 68

45 44

37 37

36 37

Monthly Requests (millions) . Monthly (millions) Requests

Jul Jul Jul

Jun Oct Jun Oct Jun Oct

Feb Mar Apr Feb Mar Apr Feb Mar Apr Feb Mar Apr

Dec Dec Dec

May Sep Nov May Sep Nov May Sep Nov

Aug Aug Aug

Jan 09 Jan 10 Jan 11 Jan 12 Jan

Please refer to slide 8 for guide notes. 10 10 Average daily BBC iPlayer requests

Average daily requests stood at 5.4m programmes in April 2012 – 1.5 million per day for radio programmes

and 3.9 million for TV programmes.

5.8 5.4

Radio Requests 5.4

5.4

5.2

5.1 5.0

TV Requests 1.6

4.5

4.4 4.4

1.5

4.3

4.3 1.5

4.3 1.6

4.2

1.4

1.5

3.9 3.9

3.9

1.4

3.7

1.1

3.5

1.1

3.5 1.2

1.2

3.3

1.3

1.2

3.2

3.2 1.3

3.2

3.1

1.1 1.0

1.1

3.0

1.0

1.1

2.7 1.1

1.0

2.4 1.0

0.9

1.1

1.0

0.9

2.3

2.2 0.9

1.0

2.1

2.0 2.0

2.0

1.9

0.9

4.2

1.7

3.9

0.9 3.9

3.8

0.8

0.8 3.6

3.4

0.8 3.3

0.9 0.8

0.7 3.2

3.1 3.1

3.0 3.0

2.9

0.6 2.9

2.8

2.7

2.5

2.5 2.4

2.3

2.2 2.2 2.2

2.2

2.1

2.0

1.7

1.5

1.4

1.3 1.3

1.2 1.2

1.2

1.1

Average . (millions) Daily Requests

Jul Jul Jul

Apr Jun Apr Jun Apr Jun Apr

Oct Oct Oct

Feb Mar Feb Mar Feb Mar Feb Mar

Sep Dec Sep Dec Sep Dec

Aug Nov Aug Nov Aug Nov

May May May

Jan Jan 09 Jan 10 Jan 11 Jan 12

Please refer to slide 8 for guide notes. 11 11 Average daily BBC iPlayer users

BBC iPlayer now sees around 2 million unique users playing TV or radio programmes per day. There is only a small overlap seen in devices playing both TV and radio content – however online stats do mask some patterns of user behaviour, such as someone playing radio at work on a desktop, and watching iPlayer at

home on a different device – this overlap would not show up in device-specific data. 2.3

Users of Radio Only

2.1 2.1

2.1

2.0 2.0

Users of both 0.4

1.8

0.3

0.4

1.8 1.7

Users of TV Only 1.7

0.4

1.7 1.7

1.7 0.4

1.6

1.5

1.5 0.4

1.5

0.3

0.4

1.4 0.3 0.4

1.4

0.4

1.3 1.3

0.3

1.3

1.3 0.3 0.4

0.4

1.2 1.2 0.3

1.2 1.2

0.3

1.1 0.3

0.3

1.0 0.3

0.3

0.9

0.8

0.8 0.8 0.8

0.3

0.8 1.8

1.7 1.7

0.3

1.7

1.6

1.6 0.3

0.3

1.4 0.3

0.2

0.3

0.2

1.4 1.3 0.3

1.3

0.3

1.3

1.3 1.3

1.2 1.2

1.2

1.1

1.0

1.0 1.0

0.9

0.9 0.9 0.9 0.9

0.9

0.7

0.6

0.5 0.5

0.5

Unique user agents (millions) . Unique user agents (millions)

Jul Jul Jul

Apr Jun Apr Jun Apr Jun Apr

Oct Oct Oct

Feb Feb Feb Feb

Mar Aug Sep Dec Mar Aug Sep Dec Mar Aug Sep Dec Mar

Nov Nov Nov

May May May

Jan09 Jan10 Jan11 Jan12

Please refer to slide 8 for guide notes. 12 12 Weekly BBC iPlayer requests – latest 6 months

Over the latest 6 months, weekly requests to BBC iPlayer have been fairly consistent, at around 40 million per week. Across April 2012 requests increased across the month, as some high-profile new series started.

Radio Requests

TV Requests 42 40 41 41 41 39 40 39 39 37 38 37 38 38 36 36 36 36 36 37 37 37 37 34 35 11 11 11 11 11 8 10 11 11 11 11 10 11 11 11 11 10 11 11 10 10 11 10 10 10

30 30 29 31 30 30 30 26 27 27 28 27 28 27 28

25 25 26 26 25 24 26 26 26 26

Weekly Requests (millions) Weekly. (millions) Requests

02Jan 12 09Jan 12 16Jan 12 23Jan 12 30Jan 12 12 02Apr 12 09Apr 12 16Apr 12 23Apr

0612Feb 1312Feb 2012Feb 2712Feb

05Dec 11 12Dec 11 19Dec 11 26Dec 11 0512 Mar 1212 Mar 1912 Mar 2612 Mar

14 Nov 1114 Nov 1121 Nov 1128 Nov '07 Nov 11'07 Nov

Please refer to slide 8 for guide notes. 13 13 Weekly BBC iPlayer users – latest 6 months

Like request numbers, over the last 6 months weekly unique user counts have been fairly stable, at a little under 10 million.

Users of radio only Users of both Users of TV only

10.6 10.0 10.2 10.1 9.7 9.9 9.6 9.2 9.1 9.2 9.1 9.4 9.4 9.4 9.1 8.9 1.6 9.0 8.7 9.0 8.8 8.6 8.4 1.2 1.7 1.6 8.6 8.6 8.5 8.1 2.0 1.7 1.5 1.8 1.8 1.5 1.6 1.7 1.6 1.8 1.8 1.6 1.4 1.3 1.4 1.8 1.4 1.5 1.4 1.4 1.7 1.5

8.6 8.2 8.2 8.1 7.7 7.8 7.5 7.4 7.4 7.7 6.9 7.2 7.0 7.2 7.3 7.1 6.9 6.8 7.1 6.8 6.8 7.1 7.2

6.2 6.5 6.5

Uniqueagents(millions)user .

02Jan 12 09Jan 12 16Jan 12 23Jan 12 30Jan 12 12 02Apr 12 09Apr 12 16Apr 12 23Apr

0612Feb 1312Feb 2012Feb 2712Feb

05Dec 11 12Dec 11 19Dec 11 26Dec 11 0512 Mar 1212 Mar 1912 Mar 2612 Mar

07 Nov 1107 Nov 1114 Nov 1121 Nov 1128 Nov '31-Oct-11

Please refer to slide 8 for guide notes. 1414 14 BBC iPlayer - top 20 TV episodes, January 2012

Since we have not published monthly performance pack since December 2011, this month we have included pages for all of January to April 2012.

In January 2012 many new winter drama series were popular on BBC iPlayer, as well as BBC3 factual titles.

BBC iPlayer Top 20 TV episodes – All Total requests BBC iPlayer Top 20 TV episodes – Total requests per ep. most requested episode per series per ep.

Sherlock Series 2 Episode 1 2,528,000 Sherlock Series 2 Episode 1 2,528,000 Sherlock Series 2 Episode 3 1,913,000 Top Gear India Special 28/12/2011 1,116,000 Sherlock Series 2 Episode 2 1,689,000 EastEnders 01/01/12 1,097,000 Top Gear India Special 28/12/2011 1,116,000 Hustle Series 8 Episode 1 967,000 EastEnders 01/01/12 1,097,000 Birdsong Episode 1 866,000 Hustle Series 8 Episode 1 967,000 Call the Midwife Episode 1 800,000 Top Gear Series 18 Episode 1 926,000 Mrs Brown's Boys Series 2 Episode 1 769,000 Birdsong Episode 1 866,000 Tracy Beaker Returns Series 3 Episode 1 756,000 Call the Midwife Episode 1 800,000 Sun, Sex and Suspicious Parents Series 2 Episode 1 743,000 EastEnders 13/01/12 783,000 How Sex Works The First Time Episode 1 608,000 Mrs Brown's Boys Series 2 Episode 1 769,000 Absolutely Fabulous Specials Job Episode 2 543,000 Tracy Beaker Returns Series 3 Episode 1 756,000 Nature's Weirdest Events Episode 1 425,000 Sun, Sex and Suspicious Parents Series 2 Episode 1 743,000 Great Barrier Reef Nature's Miracle Episode 1 416,000 Hustle Series 8 Episode 2 734,000 Enemy of the State 09/02/02 359,000 Mrs Brown's Boys Series 2 Episode 4 694,000 MasterChef Series 8 Episode 1 349,000 Tracy Beaker Returns Series 3 Episode 3 688,000 Live at the Apollo Series 7 Episode 8 346,000 Mrs Brown's Boys Series 2 Episode 2 666,000 Public Enemies Episode 1 337,000 EastEnders 03/01/12 615,000 Pirates of the Caribbean: At World's End 26/12/09 336,000 Tracy Beaker Returns Series 3 Episode 4 612,000 Adventureland 08/01/12 336,000 Hustle Series 8 Episode 3 609,000 Earthflight Africa Episode 2 332,000

Please refer to slide 6 for guide notes. 1515 15 BBC iPlayer - top 20 TV episodes, February 2012

As usual, the new series of Top Gear delivered very high request numbers to BBC iPlayer. BBC3 titles also featured in the top 20 in February, along with a range of other genres.

BBC iPlayer Top 20 TV episodes – All Total requests BBC iPlayer Top 20 TV episodes – Total requests per Ep. most requested episode per series per Ep.

Top Gear Series 18 Episode 2 1,821,000 Top Gear Series 18 Episode 2 1,821,000 Top Gear Series 18 Episode 4 1,658,000 Sun, Sex and Suspicious Parents Series 2 Episode 5 1,058,000 Top Gear Series 18 Episode 3 1,637,000 Tracy Beaker Returns Series 3 Episode 7 980,000 Top Gear Series 18 Episode 5 1,092,000 Hustle Series 8 Episode 4 881,000 Top Gear Series 18 Episode 1 1,087,000 Waterloo Road Series 7 Episode 21 798,000 Sun, Sex and Suspicious Parents Series 2 Episode 5 1,058,000 Mrs Brown's Boys Series 2 Episode 6 692,000 Sun, Sex and Suspicious Parents Series 2 Episode 4 1,013,000 Call the Midwife Episode 4 681,000 Sun, Sex and Suspicious Parents Series 2 Episode 2 1,001,000 EastEnders 23/02/12 662,000 Tracy Beaker Returns Series 3 Episode 7 980,000 Prisoners' Wives Episode 1 640,000 Hustle Series 8 Episode 4 881,000 Being Human Series 4 Episode 1 593,000 Sun, Sex and Suspicious Parents Series 2 Episode 3 848,000 Inside Men Episode 2 478,000 Hustle Series 8 Episode 6 838,000 Kevin Bridges: What's the Story? Episode 1 443,000 Tracy Beaker Returns Series 3 Episode 6 831,000 Upstairs Downstairs Series 2 Episode 1 438,000 Waterloo Road Series 7 Episode 21 798,000 Super Smart Animals Episode 1 438,000 Hustle Series 8 Episode 5 788,000 The Diamond Queen Episode 1 408,000 Tracy Beaker Returns Series 3 Episode 8 730,000 MasterChef Series 8 Episode 6 405,000 Mrs Brown's Boys Series 2 Episode 6 692,000 Pramface Series 1 Episode 1 389,000 Call the Midwife Episode 4 681,000 Panorama Hunting the Internet Bullies 06/02/2012 324,000 Tracy Beaker Returns Series 3 Episode 9 676,000 Starsky and Hutch 06/04/07 293,000 EastEnders 23/02/12 662,000 Match of the Day Live The League Cup Final 26/02/12 262,000

Please refer to slide 6 for guide notes. 1616 16 BBC iPlayer - top 20 TV episodes, March 2012

The Voice began in March, and delivered the highest number of requests for the month. The Apprentice was close behind, along with the final episodes in this run of Top Gear.

BBC iPlayer Top 20 TV episodes – All Total requests BBC iPlayer Top 20 TV episodes – Total requests per Ep. most requested episode per series per Ep.

The Voice UK Blind Auditions 1 Episode 1 1,578,000 The Voice UK Blind Auditions 1 Episode 1 1,578,000 The Apprentice Series 8 Episode 1 1,451,000 The Apprentice Series 8 Episode 1 1,451,000 Top Gear Series 18 Episode 7 1,412,000 Top Gear Series 18 Episode 7 1,412,000 Top Gear Series 18 Episode 6 1,263,000 Sun, Sex and Suspicious Parents Series 2 Episode 6 876,000 The Apprentice Series 8 Episode 2 932,000 Tracy Beaker Returns Series 3 Episode 10 802,000 Sun, Sex and Suspicious Parents Series 2 Episode 6 876,000 EastEnders 19/03/12 765,000 Tracy Beaker Returns Series 3 Episode 10 802,000 Waterloo Road Series 7 Episode 23 711,000 EastEnders 19/03/12 765,000 My Murder 26/03/12 619,000 Tracy Beaker Returns Series 3 Episode 11 723,000 Pramface Series 1 Episode 2 541,000 EastEnders 22/03/12 718,000 Prisoners' Wives Episode 6 452,000 Waterloo Road Series 7 Episode 23 711,000 F1 2012 Australian GP - Highlights 18/03/2012 417,000 EastEnders 21/03/12 675,000 MasterChef Series 8 Episode 15 412,000 EastEnders 20/03/12 668,000 Being Human Series 4 Episode 7 403,000 Waterloo Road Series 7 Episode 22 666,000 Orbit: Earth's Extraordinary Journey Episode 1 401,000 Waterloo Road Series 7 Episode 24 662,000 Horizon The Truth About Exercise Episode 8 391,000 My Murder 26/03/12 619,000 Sport Relief 2012 Part 1 23/03/2012 377,000 Tracy Beaker Returns Series 3 Episode 13 607,000 The Sarah Millican Television Programme Episode 1 376,000 Tracy Beaker Returns Series 3 Episode 12 596,000 Panorama The Honeymoon Murder 29/03/2012 367,000 Waterloo Road Series 7 Episode 25 579,000 The Hitchhiker's Guide to the Galaxy 22/12/07 349,000 Top Gear Series 18 Episode 5 576,000 Dirk Gently Series 1 Episode 1 343,000

Please refer to slide 6 for guide notes. 1717 17 BBC iPlayer - top 20 TV episodes, April 2012

The Voice and The Apprentice continued to deliver the highest request numbers in April, with Waterloo Road and Russell Howard’s Good News also very popular.

BBC iPlayer Top 20 TV episodes – All Total requests BBC iPlayer Top 20 TV episodes – Total requests per Ep. most requested episode per series per Ep.

The Voice UK Battles 1 Episode 5 1,470,000 The Voice UK Battles 1 Episode 5 1,470,000 The Voice UK Blind Auditions 4 Episode 4 1,442,000 The Apprentice Series 8 Episode 3 1,317,000 The Voice UK Blind Auditions 3 Episode 3 1,319,000 Waterloo Road Series 7 Episode 28 804,000 The Apprentice Series 8 Episode 3 1,317,000 Russell Howard's Good News Series 6 Episode 2 790,000 The Apprentice Series 8 Episode 5 1,272,000 Louis Theroux - Extreme Love Autism Part 1 658,000 The Apprentice Series 8 Episode 4 1,261,000 EastEnders 12/04/12 574,000 The Voice UK Blind Auditions 2 Episode 2 1,224,000 Silent Witness Series 15 Part 1 550,000 The Apprentice Series 8 Episode 6 1,094,000 StreetDance 29/08/11 521,000 The Voice UK Battles 2 Episode 6 1,054,000 The Syndicate Episode 2 499,000 The Voice UK Live Show 1 Episode 7 963,000 Would I Lie to You? Series 6 Episode 1 436,000 Waterloo Road Series 7 Episode 28 804,000 Have I Got News for You Series 43 Episode 1 420,000 Waterloo Road Series 7 Episode 27 796,000 Kidulthood 14/06/08 342,000 Russell Howard's Good News Series 6 Episode 2 790,000 Not Going Out Series 5 Band Episode 1 339,000 Waterloo Road Series 7 Episode 29 784,000 Formula 1 2012 The Chinese Grand Prix 15/04/2012 316,000 Russell Howard's Good News Series 6 Episode 1 783,000 The Bridge Episode 1 296,000 Waterloo Road Series 7 Episode 30 730,000 The Apprentice: You're Fired Series 8 Episode 5 291,000 Louis Theroux - Extreme Love Autism Part 1 658,000 I Woke Up Gay 276,000 Russell Howard's Good News Series 6 Episode 3 607,000 Mock the Week Series 10 Episode 3 275,000 EastEnders 12/04/12 574,000 Madness on Wheels: Rallying's Craziest Years 262,000 EastEnders 20/04/12 559,000 Britain Unzipped Episode 1 248,000

Please refer to slide 6 for guide notes. 1818 18 BBC iPlayer - top 20 radio episodes, January 2012

The Unbelievable Truth and the News Quiz delivered the most requests for radio programmes in January 12, with cricket and football coverage also popular.

BBC iPlayer Top 20 radio episodes – All Total requests BBC iPlayer Top 20 radio episodes – Total requests per Ep. most requested episode per series per Ep.

The Unbelievable Truth Series 8 Episode 4 115,000 The Unbelievable Truth Series 8 Episode 4 115,000 The News Quiz Series 76 Episode 5 113,000 The News Quiz Series 76 Episode 5 113,000 The Unbelievable Truth Series 8 Episode 3 112,000 Test Match Special 27/01/12 86,000 The News Quiz Series 76 Episode 3 109,000 5 live League Cup L'pool v Man City 25/01/2012 85,000 The Unbelievable Truth Series 8 Episode 2 108,000 The Chris Moyles Show With The Muppets! 27/01/12 83,000 The Unbelievable Truth Series 8 Episode 5 107,000 5 live Premier League 2 Arsenal v Man Utd 22/01/12 81,000 The News Quiz Series 76 Episode 4 106,000 Test Match Special 26/01/12 81,000 The News Quiz Series 76 Episode 6 100,000 The News Quiz Series 76 Oh No It Isn't... Episode 2 74,000 Test Match Special 27/01/12 86,000 Fearne Cotton Arctic Monkeys -Live Lounge 25/01/12 67,000 5 live League Cup L'pool v Man City 25/01/2012 85,000 5 live Sport FA Cup Arsenal v Leeds 09/01/2012 61,000 The Chris Moyles Show With The Muppets! 27/01/12 83,000 Annie Mac SBTRKT in the Live Lounge 06/01/2012 59,000 5 live Premier League 2 Arsenal v Man Utd 22/01/12 81,000 Greg James With Zach Braff 24/01/2012 57,000 Test Match Special 26/01/12 81,000 Annie Mac High Contrast Special Delivery 04/01/2012 57,000 The Chris Moyles Show 20/01/12 77,000 Ken Bruce 04/01/12 56,000 Test Match Special 28/01/12 77,000 Kermode and Mayo's Film Review 06/01/12 50,000 The News Quiz Series 76 Oh No It Isn't... Episode 2 74,000 5 live Sport Sunday Review 22/01/12 50,000 The Chris Moyles Show Live from Plymouth 13/01/12 73,000 Weekend Breakfast 28/01/12 50,000 The Chris Moyles Show 09/01/12 68,000 Zane Lowe No.3 in the BBC's Sound of 2012 49,000 The Chris Moyles Show 19/01/12 67,000 The Danny Baker Show 14/01/12 49,000 The Chris Moyles Show With Davina McCall 10/01/12 67,000 5 live Sport 29/01/12 48,000

Please refer to slide 6 for guide notes. 1919 19 BBC iPlayer - top 20 radio episodes, February 2012

Radio 1’s Chris Moyles Show delivered the most popular radio episode in February, followed by Radio 4’s The Now Show and Radio 5 Live’s interview with Sir Alex Ferguson.

BBC iPlayer Top 20 radio episodes – All Total requests BBC iPlayer Top 20 radio episodes – Total requests per Ep. most requested episode per series per Ep.

The Chris Moyles Show 20/02/12 154,000 The Chris Moyles Show 20/02/12 154,000 The Now Show Series 36 Episode 1 133,000 The Now Show Series 36 Episode 1 133,000 5 live Sport Spoony meets Sir Alex Ferguson 130,000 5 live Sport Spoony meets Sir Alex Ferguson 130,000 The News Quiz Series 76 Episode 8 129,000 The News Quiz Series 76 Episode 8 129,000 The News Quiz Series 76 Episode 7 124,000 The Unbelievable Truth Series 8 Episode 6 119,000 The Unbelievable Truth Series 8 Episode 6 119,000 Just a Minute Series 62 Episode 1 107,000 The Now Show Series 36 Episode 2 113,000 5 live Premier League Chelsea v Man Utd 05/02/12 95,000 Just a Minute Series 62 Episode 1 107,000 Test Match Special 03/02/12 90,000 5 live Premier League Chelsea v Man U 05/02/12 95,000 Fearne Cotton 10/02/12 87,000 The Chris Moyles Show 10/02/12 91,000 Weekend Breakfast 11/02/12 78,000 The Chris Moyles Show 24/02/12 91,000 Cricket 15/02/12 77,000 Test Match Special 03/02/12 90,000 Desert Island Discs James Corden 12/02/2012 72,000 5 live Premier League Man U v Liverpool 11/02/12 89,000 Ken Bruce 10/02/12 71,000 Fearne Cotton 10/02/12 87,000 Count Arthur Strong's Radio Show! Series 7 Ep 1 66,000 Just a Minute Series 62 Episode 2 87,000 Stephen Nolan inc live boxing, Klitschko v Chisora 58,000 The Chris Moyles Show 03/02/12 82,000 Greg James 17/02/12 56,000 Just a Minute Series 62 Episode 3 80,000 It's Not What You Know Episode 1 53,000 The Chris Moyles Show 17/02/12 80,000 5 live FA Cup Liverpool v Brighton 19/02/2012 53,000 Weekend Breakfast 11/02/12 78,000 Agatha Christie - Sleeping Murder 11/04/10 50,000 The Chris Moyles Show 22/02/12 78,000 The Official Chart with Reggie Yates 19/02/12 50,000

Please refer to slide 6 for guide notes. 2020 20 BBC iPlayer - top 20 radio episodes, March 2012

In terms of individual episodes, Radio 1’s Fearne Cotton and Chris Moyles Show delivered the 15 of the top 20 in March; however looking at the most-requested episode per series shows a far wider range of content.

BBC iPlayer Top 20 radio episodes – All Total requests BBC iPlayer Top 20 radio episodes – Total requests per Ep. most requested episode per series per Ep.

118,000 Fearne Cotton Katy Perry Live Lounge 19/03/2012 Fearne Cotton Katy Perry Live Lounge 19/03/2012 118,000 116,000 The Now Show Series 36 Episode 3 The Now Show Series 36 Episode 3 116,000 The Now Show Series 36 Episode 5 111,000 The Chris Moyles Show 23/03/12 104,000 The Now Show Series 36 Episode 4 107,000 Just a Minute Series 62 Episode 5 78,000 The Chris Moyles Show 23/03/12 104,000 Greg James 19/03/12 72,000 The Chris Moyles Show 02/03/12 95,000 Shelagh Fogarty Budget 2012 21/03/2012 70,000 94,000 The Now Show Series 36 Episode 6 5 live Premier League Tottenham v Man Utd 65,000 04/03/2012 The Chris Moyles Show 09/03/12 88,000 5 live Formula 1 2012 Malaysian GP 25/03/2012 58,000 The Chris Moyles Show 16/03/12 88,000 The Official Chart with Reggie Yates 04/03/12 58,000 The Chris Moyles Show 21/03/12 87,000 Weekend Breakfast 24/03/12 58,000 The Chris Moyles Show 22/03/12 85,000 The Chris Evans Breakfast Show 02/03/12 57,000 Fearne Cotton 02/03/12 83,000 Test Match Special 28/03/12 56,000 The Chris Moyles Show 20/03/12 82,000 Ken Bruce 01/03/12 54,000 82,000 Fearne Cotton 23/03/12 Sara Cox 25/03/12 54,000 82,000 The Chris Moyles Show 19/03/12 Weekend Breakfast 03/03/12 54,000 79,000 The Chris Moyles Show 30/03/12 Huw Stephens Hooray For Earth in session 22/03/12 52,000 The Chris Moyles Show 08/03/12 79,000 Kissy Sell Out Best of EVER show! 23/03/2012 52,000 Just a Minute Series 62 Episode 5 78,000 Annie Mac 02/03/12 51,000 The Chris Moyles Show 01/03/12 78,000 Nihal 21/03/12 50,000 Fearne Cotton 09/03/12 78,000 Rock Show- Daniel P Carter Alcest in session 50,000

Please refer to slide 6 for guide notes. 2121 21 BBC iPlayer - top 20 radio episodes, April 2012

5 Live Champions League football (Barcelona v Chelsea) was the most popular radio programme this April, with The Unbelievable Truth close behind.

BBC iPlayer Top 20 radio episodes – All Total requests BBC iPlayer Top 20 radio episodes – Total requests per Ep. most requested episode per series per Ep.

5 live Champions League B'lona v Chelsea 24/04/12 162,000 5 live Champions League B'lona v Chelsea 24/04/12 162,000 The Unbelievable Truth Series 9 Episode 1 131,000 The Unbelievable Truth Series 9 Episode 1 131,000 5 live Premier League ManCity v Man U 30/04/2012 126,000 5 live Premier League ManCity v Man U 30/04/2012 126,000 The News Quiz Series 77 Episode 1 122,000 The News Quiz Series 77 Episode 1 122,000 The Unbelievable Truth Series 9 Episode 3 122,000 The Chris Moyles Show 25/04/12 86,000 The News Quiz Series 77 Episode 3 118,000 Test Match Special 05/04/12 85,000 The News Quiz Series 77 Episode 2 118,000 5 live FA Cup Liverpool v Everton 14/04/2012 80,000 The Unbelievable Truth Series 9 Episode 4 104,000 Fearne Cotton Lana Del Rey -Live Lounge 20/04/2012 78,000 The Unbelievable Truth Series 9 Episode 2 103,000 The Chris Moyles Show with Scott Mills 20/04/2012 67,000 The News Quiz Series 77 Episode 4 96,000 Richard Bacon 30/04/12 66,000 The Chris Moyles Show 25/04/12 86,000 5 live Sport Final Whistle 24/04/12 63,000 Test Match Special 05/04/12 85,000 Weekend B'fast Grand National Breakfast 14/04/2012 63,000 The Chris Moyles Show 27/04/12 85,000 Nick Grimshaw 20/04/12 62,000 The Chris Moyles Show 05/04/12 83,000 The Official Chart with Reggie Yates 22/04/12 61,000 5 live FA Cup Liverpool v Everton 14/04/2012 80,000 Shelagh Fogarty 30/04/12 61,000 Fearne Cotton Lana Del Rey -Live Lounge 20/04/2012 78,000 Titanic - Minute By Minute 14/04/12 56,000 Fearne Cotton 27/04/12 77,000 Ken Bruce 27/04/12 52,000 The Chris Moyles Show 26/04/12 76,000 5 live Sport 11/04/12 51,000 The Chris Moyles Show 24/04/12 76,000 The London Marathon 22/04/12 50,000 The Chris Moyles Show Rodeo Revision 23/04/2012 75,000 Henning Knows Best Languages Episode 5 47,000

Please refer to slide 6 for guide notes. 22 22 TV and radio requests – live vs catch-up

The proportion of live requests to BBC iPlayer has been very stable for both radio and TV programmes over the last few months, although at very different levels; live listening delivers the majority of radio requests, while for TV, catch-up is far more popular.

% requests for TV programmes % requests for radio programmes

13 13

14 14 14 14 14 14 14 14 14

15 15

73 73

74 74

75 75

76 76 76 76

77 77 77

87 87

86 86 86 86 86 86 86 86 86

85 85

27 27

26 26

25 25

24 24 24 24

23 23 23

Jul Jul

Jun Jun

Apr Apr

Oct Oct

Nov Nov

Feb Feb

Sep Dec Mar Sep Dec Mar

May May

Aug Aug Aug

Apr Apr 11 Jan 12 Apr 11 Jan 12

Simulcast Simulcast On-demand On-demand

Please refer to slide 8 for guide notes. 23 23 BBC iPlayer – use for TV by time of day, April 2012

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the

pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak – 26.7million

TV viewers Internet peak – 28.4 million BBC iPlayer peak – 373,000 BBC iPlayer TV requests

Internet users (any website)

Note: each each very Note:line a has (seescaledifferent peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – TV from BARB March 2012, internet from Nielsen March 2012, Please refer to slide 8 for guide notes. BBC iPlayer from BBC iStats April 2012 - see footnotes on final page for more detail

24 24 BBC iPlayer – use for TV by time of day, April 2012

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in- between the pattern of radio listening and internet use, with proportionally more listening in daytime and

evening compared with the traditional linear breakfast peak.

BBC iPlayer peak – 112,000 Radio listeners Radio peak – 14.1 million Internet peak – 28.4 million BBC iPlayer requests for radio Internet users (any

website)

Note: each each very Note:line a has (seescaledifferent peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – radio from RAJAR Q4 2011, internet from Nielsen March 2012, Please refer to slide 8 for guide notes. BBC iPlayer from BBC iStats April 2012 - see footnotes on final page for more detail 25 25 BBC iPlayer use by demographic

The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile has drifted to a fairly even balance over time, but most users (nearly 80%) are aged under 55 years,

roughly in line with home broadband use.

17 17 17

18 18

19 19

20 20

22 22

41 41

43 43 43 43 43

47 47

49 49 43

42 55+

40 40 38

44 40

40 40

41 40 Women 40 35-54

Men 70

63 16-34

59 59

57 57 57 57 57

53 53

51 51

43 44

43 43 43

42 42 42

41 41

40 40

38 38 39

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 08 09 10 11 08 09 10 11

22 29 55+ 35 34 Women 49 51 52 51

40 35-54 38 35 34

Men 51 49 48 49 16-34 39 33 30 32

Users of Home All TV All radio Users of BBC Home All TV viewers All radio BBC iPlayer broadband viewers listeners iPlayer broadband listeners users users

Please refer to slide 8 for guide notes. User profiles - TV from BARB (Q4 11), radio from RAJAR (Q4 11), broadband from BARB (Q4 2011) 2626 26 Glossary

• Stream – click to play instantly.

• Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data privacy restrictions.

• Users – a count of computer browsers accessing the online BBC iPlayer service. So, please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer.

• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations.

Extra footnotes for slides 23-24 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on- demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals