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October 2019 ELROW & FRIENDS October 2019 ELROW & FRIENDS At elrow Family we’ve been doing just one thing for last 160 years – spreading our wild take on fun & fiesta to people by creating unique, exciting music and entertainment experiences. And the years don’t lie, what we do works and is contagious. Our extra loco has made our brand expand around the globe, tapping into fun-seeking party-lovers & clubbers everywhere, from Barcelona, to Ibiza, Hong Kong, Shanghai and New York just to Hello mention a few. And wherever the party is, the fun will always be on us. The Arnau Family elrow Founders ELROW & FRIENDS Who we are ELROW & FRIENDS WatchELROW & FRIENDSNow __________________________________ º ELROW & FRIENDS Imagine bursts of light and colour, trapeze artists soaring through the air as a flood of confetti pours from What the sky, bizarre props and decorations magically transform the scene, with the pulse of thousands of revellers dancing to the beat of the best, up and coming do we DJs in the world, while in the midst of it all a troupe of stilt walkers and performance artists help push the wildness over the edge. And then imagine 18 different do? versions of this wonderful, crazy world… ELROW & FRIENDS Touring around the world over 18 themes ELROW & FRIENDS we are family You are joining a saga of entertainers going back over 150 years. Earn your position in the family and respect it, and extend that respect to others with honesty, humor and openness. Stay approachable, friendly, and never too busy to listen and help. we’re all part of the party Everybody joins in the fun, and we lead by example. Our habitat is the dance floor and everybody’s welcome. Our fun is contagious because it’s our real. We radically believe that the show must go on. We rock the party. we are humble Always be part of the party and never think you’re better than it. Keep your feet on the ground (and the dance floor). It’s the only way to make values sure our shows are a truly, collective experience. we are wild Aliens welcome and anything goes. Celebrate weirdness in all its amazing forms. If we try hard and fall, we get up laughing, because we know that risks keep our hearts beating and minds flying. we trade in wows Great just isn’t good enough. Shock, surprise and delight. We don’t want people to feel comfortable, we want them to feel amazed and provoked. We are not a formula; we are the constantly unexpected happening right in front of your eyes. 8 ELROW & FRIENDS ELROW & FRIENDS THE SUN, UK Channel your inner Willy Wonka at Amnesia in Ibiza with elrow THERE is a moment as I look down at the throngs of inflatables and costumed performers writhing on elaborate, hanging sets that I decide I must not be in a club - but in one of Johnny Depp’s Fear and Loathing in Las Vegas, acid-inspired dreams. PHOUSE, BRASIL In the "Festa mais louca do mundo” terá nova edição no Brasil " THE GUARDIAN, uk "See the phenomenon of Elrow, a party organiser from Barcelona that will host 132 events globally this year, reaching an audience of 1.7 million Spotlight people. In a recent article, Resident Advisor called it “the world’s most popular clubbing brand”. “They are the Medicis of raving, with a dynasty spanning back to 1870”- COsmopolitan, uk “The ultimate party laden with carnival vibes (think confetti canons, ravers bopping about on stilts within the crowd and merrymaking professionals hanging from gigantic props attached to the ceiling) can be found courtesy of Elrow” ELROW & FRIENDS 2019 ELROW & FRIENDS Elrow in numbers Attendees Countries Cities 2.3M 23 67 festivals included Fans Impressions Engagement 160 2.5M 400M 6.5% Actors Stilt walkers DJs ShoWs 2000 1500 + 500 Confetti Dancing steps Toys 25Tn 2.5M 88Kg and counting! ELROWELROW X& ABSOLUTFRIENDS Elrow town festival Life is a game and this Town is one big game, if you choose to play! Colours galore, magical tunnels to unexpected places, chance encounters with amazing inhabitants, marching bands that come out of nowhere, happy hordes of lost tourists and ecstatic town locals… 2019 • Antwerp 15.000 people (2 days + camping) July 5,6 • Edinburgh 12.000 people (1 day) July 27 • Cadiz 10.000 people (1 day) 14 august • London 40.000 people (1 day) August 16 • Amsterdam 25.000 people September 7 ELROW &FRIENDS Elrow town festival London Activations & games onTrent stage park & Streaming3 stages 30,000dance visitors floor And secret areas +2000Kg confetti & Streamers +150 Performers +30 dj´s playing +5K From international all day long Inflatables & theatre companies 11.00 - 23.00 Toys Watch Now __________________________________ ELROW & FRIENDS Elrow´art We share our world! elrow’art is a platform that allows artists from different disciplines to experiment and showcase their work, to meet new people globally & create meaningful collaborations spreading art in a unique way giving people powerful WOW experiences. Okuda and Paco Osuna have created a new theme that will take over 15 different art cities around the world. The former is a Spanish painter and sculpture known for his distinctive style of colourful geometric patters, the latter is an internationally recognised DJ. After the kick off in the Ibiza closing party, the project is ready to go worldwide! 16 New ELROW & FRIENDS Theme Elrow’art starts with a new theme, a magical collaboration in between Paco Osuna + Okuda San Miguel that composed a unique soundtrack for this unique world who created the look and feel of this experience Watch Now __________________________________ ELROW & FRIENDS community ELROW & FRIENDS OUR Fans Facebook 1.654.000 2,2M people Instagram Social media followers 520.000 78% YOY 57% YOY Twitter By the year before 37.000 Youtube + 1M people 25.200 Resident Djs followers ELROW & FRIENDS Ages - 18 to 35 10% 18 to 20 50% 20 to 25 25% 25 to 30 Pleasure-seeking 15% 30 to 35 Enthusiastic and youthful Driven by fun Distinctive and sexy Party people Activity Positive, happy, spontaneous 40% Students Adventurous and risk-taking 60% Works Expressive, attention-seeking 40% Commerce and Fashion Messy and chaotic 25% Music, Mkt and Culture Environmentally friendly 20% Hostelry 15% Others Practical, status-seekers, reliable Euphoria, pleasure and comfort Gender - equal 45% Women 55% Men 21 ELROW & FRIENDS 2020 x3 x12 x4 x4 X15 x24 x3 2020 x3 Nº of shows 117 Nº elrow tour 52 Nº elrow residencies 56 Nº elrow festivals* 8 Nº of cities 69 Nº attendees 2,6M *It includes stages at 3rd party festivals In 2020 we will reduce the number of events increasing the number of attendees ELROW & FRIENDS Edinburgh Glasgow Newcastle Leeds 2020 - UK Manchester Nº of shows 20 Belfast 2 Nº elrow tour 16 Liverpool Nº elrow residencies 3 Nº elrow festivals* 1 Dublin Nº of cities 13 Nº attendees 150k Cardiff Zv London Bristol Maidstone Southampton ELROW & FRIENDS with permanent shows in __________________________________ Ibiza Barcelona LONDON MADRID Weekly Event Monthly Event Quarterly Event Quarterly Event 24 shows 12 shows 3 shows 4 shows 7.000 attendees each 6.000 attendees each 4.000 attendees each 10.000 attendees each New York Las Vegas Dubai Shangai Quarterly Event 11 Shows Quarterly Event Quarterly Event 3 shows From March to Nov 3 shows 3 shows 6.000 attendees each 4.000 attendees each 3.000 attendees each 1.500 attendees each DIGITAL CONTENT ELROW & FRIENDS PERFORMANCE POWERHOUSE MARKETING AT ITS ____________________________ BEST We have an internal digital asset ____________________________ creation team including video, We use a large data layer and motion graphics, photo and automation to track any illustration. conversion we drive to our We can work together in creating partners. your online storytelling with an end-to-end solution 320 Videos released yearly 200 Motion graphics Zillions of photos and raw assets R.A.V.E Radical +45.000 attendees Average Price 70€ Audio Visual +8 Stages +50 Artistas Experience Watch now ____________________________ ELROW & FRIENDS Why elrow ELROW & FRIENDS We are A global Agency Model Ad Hoc solutions for brands Phenomenon with decades of experience Both in festivals and clubs 85% of our clients The biggest Are less than 30 years old digital community In the world of electronic Music 30 .
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