University of Baltimore Law ScholarWorks@University of Baltimore School of Law All Faculty Scholarship Faculty Scholarship 2007 Using the "Consumer Choice" Approach to Antitrust Law Neil W. Averitt Bureau of Competition, Federal Trade Commission Robert H. Lande University of Baltimore School of Law,
[email protected] Follow this and additional works at: http://scholarworks.law.ubalt.edu/all_fac Part of the Antitrust and Trade Regulation Commons, and the Law and Economics Commons Recommended Citation Using the "Consumer Choice" Approach to Antitrust Law, 74 Antitrust L.J. 175 (2007) This Article is brought to you for free and open access by the Faculty Scholarship at ScholarWorks@University of Baltimore School of Law. It has been accepted for inclusion in All Faculty Scholarship by an authorized administrator of ScholarWorks@University of Baltimore School of Law. For more information, please contact
[email protected]. USING THE "CONSUMER CHOICE" APPROACH TO ANTITRUST LAW NEIL W. AVERITT ROBERT H. LANDE* The current paradigms of antitrust law-price and efficiency-do not work well enough. True, they were an immense improvement over their predecessors, and they have served the field competently for a genera tion, producing reasonably accurate results in most circumstances. Accu mulated experience has also revealed their shortcomings, however. The price and efficiency paradigms are hard to fully understand and are not particularly transparent in their application. Moreover, in a disturbingly large number of circumstances they are unable to handle the important issue of nonprice competition. In this article we suggest replacing the older paradigms with the somewhat broader approach of "consumer choice." 1 The choice framework has several advantages.